{"id":3194,"date":"2021-04-28T07:41:13","date_gmt":"2021-04-28T07:41:13","guid":{"rendered":"https:\/\/journalift.org\/?post_type=alicorn_courses&#038;p=3194"},"modified":"2021-05-31T12:26:11","modified_gmt":"2021-05-31T12:26:11","slug":"biznis-modeli-i-modeli-monetizacije-za-medije","status":"publish","type":"alicorn_courses","link":"https:\/\/journalift.org\/bhsc\/courses\/biznis-modeli-i-modeli-monetizacije-za-medije\/","title":{"rendered":"Biznis modeli i modeli monetizacije za medije"},"content":{"rendered":"\n<p>Dana\u0161nji mediji osim svog primarnog posla &#8211; objektivnog i pravovremenog informisanja javnosti- moraju da aktivno razmi\u0161ljaju i o svom biznis modelu i na\u010dinu kako zara\u0111uju novac. Mediji se na globalnom nivou suo\u010davaju sa velikim izazovima, i ovaj problem nije re\u0161en ni u najrazvijenijim zemljama sveta, a posebno ga ose\u0107aju mali lokalni mediji koji nisu ni pomi\u0161ljali da \u0107e morati da razmi\u0161ljaju kao preduzetnici i grade neku vrstu dodatnog biznisa oko svoje primarne medijske delatnosti.<\/p>\n\n\n\n<p><strong>Cilj ovog kursa je da vam da osnovne smernice&nbsp;za razvijanje poslovne ideje i razumevanje na\u010dina na koji razli\u010diti elementi poslovanja medija&nbsp;uti\u010du jedni na druge. Kurs obiluje konkretnim primerima i instrukcijama za&nbsp; kreiranje biznis plana za razvoj medija.&nbsp;<\/strong><\/p>\n\n\n\n<p>Teme koje \u0107emo obraditi tokom ovog kursa su:<\/p>\n\n\n\n<ul><li>Biznis model &#8211; U ovom poglavlju&nbsp; \u0107emo analizirati razli\u010dite aspekte biznis modela, te ilustrirati ih kroz primere. Razume\u0107ete kako kompanije kreiraju vrednost za svoje klijente i kako tu vrednost konvertuju u profit.<\/li><\/ul>\n\n\n\n<ul><li>Medijski biznis modeli &#8211; Upozna\u0107emo se sa specifi\u010dnim biznis modelima koji se primenjuju u medijima kao specifi\u010dnoj industriji. Cilj ovog poglavlja je ste\u0107i&nbsp; razumevanje kako mediji mogu da ostvare prihode.<\/li><\/ul>\n\n\n\n<ul><li>SWOT &#8211; Pomo\u0107u ovog alata razmatra\u0107e se Snage (Strengths), Slabosti (Weaknesses), Prilike (Opportunities) i Pretnje (Threats) biznis ideje.<\/li><\/ul>\n\n\n\n<ul><li>Biznis model kanvas &#8211; Ili skra\u0107eno BMC &#8211; klju\u010dni alat koji \u0107ete savladati tokom ovog kursa. Omogu\u0107i\u0107e vam da brzo mapirate i sagledate va\u0161 biznis. O\u010dekujte obilje primera.<\/li><\/ul>\n\n\n\n<ul><li>Tr\u017ei\u0161te i konkurencija &#8211; Analize tr\u017ei\u0161ta i konkurencije su dokumenti koje morate imati spremne za va\u0161 Biznis plan. Nau\u010di\u0107ete na \u0161ta da obratite pa\u017enju i kako da sagledate direktnu i indirektnu konkurenciju.<\/li><\/ul>\n\n\n\n<ul><li>Testiranje ideje \u2013 U ovom poglavlju&nbsp; upozna\u0107ete se sa metodologijom koju startapi koriste da testiraju svoju ideju, kroz smislene razgovore sa potencijalnim korisnicima.<\/li><\/ul>\n\n\n\n<p>Za zavr\u0161etak ovog kursa bi\u0107e ti potrebno oko <strong>24 sati rada<\/strong>.<\/p>\n\n\n\n<p><em>Ovaj onlajn kurs je napravljen u okviru projekta \u201eMediji za sve\u201c, koji finansira britansko Ministarstvo za spoljne poslove, Komonvelt i razvoj (Foreign, Commonwealth &amp; Development Office &#8211; FCDO), a sprovodi ga konzorcijum organizacija predvo\u0111enih Britanskim savetom (British Council), u partnerstvu s Balkanskom istra\u017eiva\u010dkom mre\u017eom (BIRN), INTRAC i Thomson Foundation (TF).<\/em><\/p>\n\n\n\n<p><em>Cilj projekta je razviti i oja\u010dati ure\u0111iva\u010dku nezavisnost i poslovanje medija u \u0161est zemalja Zapadnog Balkana (Albanija, Bosna i Hercegovina, Kosovo, Crna Gora, Severna Makedonija i Srbija) davanjem grantova i pru\u017eanjem tehni\u010dke pomo\u0107i medijima.<\/em><\/p>\n","protected":false},"featured_media":3195,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[64,63],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biznis modeli i modeli monetizacije za medije - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/courses\/biznis-modeli-i-modeli-monetizacije-za-medije\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biznis modeli i modeli monetizacije za medije - Journalift\" \/>\n<meta property=\"og:description\" content=\"Dana\u0161nji mediji osim svog primarnog posla &#8211; objektivnog i pravovremenog informisanja javnosti- moraju da aktivno razmi\u0161ljaju i o svom biznis modelu i na\u010dinu kako zara\u0111uju novac. 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