{"id":3505,"date":"2021-05-04T11:44:42","date_gmt":"2021-05-04T11:44:42","guid":{"rendered":"https:\/\/journalift.org\/?post_type=alicorn_courses&#038;p=3505"},"modified":"2021-05-31T15:10:35","modified_gmt":"2021-05-31T15:10:35","slug":"strateska-upotreba-podataka-od-osnova-do-donosenja-odluka-na-osnovu-podataka","status":"publish","type":"alicorn_courses","link":"https:\/\/journalift.org\/bhsc\/courses\/strateska-upotreba-podataka-od-osnova-do-donosenja-odluka-na-osnovu-podataka\/","title":{"rendered":"Strate\u0161ka upotreba podataka &#8211; od osnova do dono\u0161enja odluka na osnovu podataka"},"content":{"rendered":"\n<p>U ovom kursu ima\u0107ete priliku da savladate osnove na kojima se zasnivaju <strong>analiti\u010dki alati namenjeni digitalnim medijima<\/strong>. Kurs treba da vas osposobi za analizu uspe\u0161nosti sadr\u017eaja onlajn medija i ponudi konkretne primere kako uspe\u0161nost sadr\u017eaja analiziraju \u0161irom industrije onlajn medija.&nbsp;<\/p>\n\n\n\n<p>Pored osnova analitike, u\u010di\u0107ete i o kreiranju uvida od podataka i <strong>dono\u0161enju odluka zasnovanih na podacima<\/strong> o posetama sajta. Tako\u0111e, ste\u0107i \u0107ete i osnovna znanja kako podatke koje obezbe\u0111uju dru\u0161tvene mre\u017ee mo\u017eete iskoristiti za dono\u0161enje uredni\u010dkih odluka.&nbsp;<\/p>\n\n\n\n<p>Teme koje \u0107emo obraditi tokom ovog kursa su:<\/p>\n\n\n\n<ul><li>Modul 1 &#8211; Razli\u010diti pristupi u kori\u0161\u0107enju podataka u redakcijama onlajn medija.<\/li><\/ul>\n\n\n\n<ul><li>Modul 2 &#8211; Tipovi platformi za analizu podataka u redakcijama i metrike na kojima se baziraju.<\/li><\/ul>\n\n\n\n<ul><li>Modul 3 &#8211; Osnove analize podataka: actionable insights i metrike na dru\u0161tvenim mre\u017eama.<\/li><\/ul>\n\n\n\n<ul><li>Modul 4 &#8211; Demokratizacija podataka u redakciji.<\/li><\/ul>\n\n\n\n<ul><li>Modul 5 &#8211; Dono\u0161enje strate\u0161kih odluka uz pomo\u0107 podataka, kreiranje uvida na osnovu kojih se mogu donositi odluke i uvod u razli\u010dite analiti\u010dke platforme.<\/li><\/ul>\n\n\n\n<p>Tokom kursa ima\u0107ete priliku da \u010dujete mno\u0161tvo ljudi iz medija i njihova iskustva u radu sa podacima. Tako\u0111e, tokom kursa govori\u0107e i predstavnici softverskih kompanija koje se bave izradom analiti\u010dkih re\u0161enja za medije.&nbsp;Me\u0111u gostima su i biv\u0161i urednici BBC-a, kao i sada\u0161nji urednici medija sa Balkana &#8211; Lista Danas, Radio-televizije Srbije, Sportkluba, itd.<\/p>\n\n\n\n<p>Za poha\u0111anje ovog kursa potrebno vam je oko <strong>8 sati<\/strong>, ali \u0107e precizno vreme zavisiti od vremena koje vam je potrebno da zavr\u0161ite prakti\u010dne zadatke.&nbsp;<\/p>\n\n\n\n<p><em>Ovaj onlajn kurs je napravljen u okviru projekta \u201eMediji za sve\u201d, koji finansira britansko Ministarstvo za spoljne poslove, Komonvelt i razvoj (Foreign, Commonwealth &amp; Development Office \u2013 FCDO), a sprovodi ga konzorcijum organizacija predvo\u0111enih Britanskim savetom (British Council), u partnerstvu s Balkanskom istra\u017eiva\u010dkom mre\u017eom (BIRN), INTRAC i Thomson Foundation (TF).<\/em><\/p>\n\n\n\n<p><em>Cilj projekta je razviti i oja\u010dati ure\u0111iva\u010dku nezavisnost i poslovanje medija u \u0161est zemalja Zapadnog Balkana (Albanija, Bosna i Hercegovina, Kosovo, Crna Gora, Severna Makedonija i Srbija) davanjem grantova i pru\u017eanjem tehni\u010dke pomo\u0107i medijima.<\/em><\/p>\n","protected":false},"featured_media":3511,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[64,30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strate\u0161ka upotreba podataka - od osnova do dono\u0161enja odluka na osnovu podataka - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/courses\/strateska-upotreba-podataka-od-osnova-do-donosenja-odluka-na-osnovu-podataka\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strate\u0161ka upotreba podataka - od osnova do dono\u0161enja odluka na osnovu podataka - Journalift\" \/>\n<meta property=\"og:description\" content=\"U ovom kursu ima\u0107ete priliku da savladate osnove na kojima se zasnivaju analiti\u010dki alati namenjeni digitalnim medijima. 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