{"id":10290,"date":"2021-12-03T10:39:44","date_gmt":"2021-12-03T09:39:44","guid":{"rendered":"https:\/\/journalift.org\/?p=10290"},"modified":"2021-12-03T10:39:44","modified_gmt":"2021-12-03T09:39:44","slug":"sest-razloga-zasto-ne-bismo-trebali-ignorisati-mobilno-novinarstvo","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/sest-razloga-zasto-ne-bismo-trebali-ignorisati-mobilno-novinarstvo\/","title":{"rendered":"\u0160est razloga za\u0161to ne bismo trebali ignorisati mobilno novinarstvo"},"content":{"rendered":"\n

\u0160ta ima svaki novinar\/ka u regionu Zapadnog Balkana? Te\u0161ko pitanje, zar ne? Lak\u0161e je odgovoriti na pitanje \u0161ta je to \u0161to mnoge na\u0161e kolege\/ice nemaju \u2013 pristojnu platu, slobodu, dobre uslove za rad, mogu\u0107nost napredovanja i obrazovanja, mogu\u0107nost eksperimentisanja, razumijevanje menad\u017eera\/ica i urednika\/ca\u2026 \n<\/p>\n\n

Ali ako razjasnimo pitanje – \u0161ta je zajedni\u010dko svim novinarima\/kama, bez \u010dega ne izlaze iz ku\u0107e? Tada \u0107e vjerovatno neko od vas odgovoriti – olovka, a neki – mobilni telefon. Iako je olovka jedan od osnovnih alata za na\u0161 rad, ipak, u vremenu u kojem \u017eivimo, neki od nas ne nose olovke, ali svako od nas nosi mobilni telefon, ili dva ili vi\u0161e njih. \n<\/p>\n\n

Mobilni telefon je alat bez kojeg svoj posao ne mogu zamisliti ne samo na\u0161e najmla\u0111e kolege\/ice, ve\u0107 i iskusniji, stari novinarski “vukovi” koji imaju vi\u0161e od 60 godina. \n<\/p>\n\n

Po tome se ne razlikujemo od novinara\/ki iz visokorazvijenih zemalja. Me\u0111utim, pora\u017eavaju\u0107e je da ve\u0107ina na\u0161ih kolega\/ica u regionu Zapadnog Balkana koristi svoj telefon samo kao sredstvo za komunikaciju, za pisanje poruka, za \u0107askanje sa prijateljima ili sagovornicima\/cama, za pra\u0107enje dru\u0161tvenih mre\u017ea. \n<\/p>\n\n

To je ne\u0161to \u0161to nas izdvaja od Zapada.<\/p>\n\n

Za njih je “pametni telefon” alat za kreiranje sadr\u017eaja i digitalnog pripovijedanja, dok je za ve\u0107inu novinara\/ki na zapadnom Balkanu mobitel samo sredstvo komunikacije. <\/span>Fotografisanje ili snimanje videa mobilnim telefonom \u010de\u0161\u0107e je incident nego praksa za veliki dio medija.<\/strong><\/p>\n\n

Za\u0161to je ovo pogre\u0161na strategija? Evo \u0161est razloga (mo\u017eda i vi\u0161e) za\u0161to ne biste trebali zanemariti mobilni telefon kao alat za kreiranje medijskog sadr\u017eaja \u2013 bilo da ste pojedinac\/ka, onlajn redakcija s pet zaposlenih, nacionalni emiter ili privatni medij sa preko 100 zaposlenih. \n<\/p>\n\n

\"Više<\/figure>\n\n

Vi\u0161e mobilnih telefona nego stanovnika\/ca<\/h2>\n\n

Prije nego \u0161to pre\u0111emo na dio u kojem govorimo o va\u017enosti kreiranja sadr\u017eaja mobilnim telefonom, poku\u0161at \u0107emo indirektno pokazati va\u017enost mobilnog telefona u pra\u0107enju\/konzumaciji vijesti u dana\u0161nje vrijeme. \n<\/p>\n\n

Da li ste znali da region Zapadnog Balkana ima vi\u0161e mobilnih telefona nego stanovnika\/ca? Ne vjerujete, zar ne? \n<\/p>\n\n

Podaci<\/span><\/a> pokazuju da Albanija, Crna Gora, Kosovo, Sjeverna Makedonija i Bosna i Hercegovina ili <\/span>pet zemalja zapadnog Balkana imaju vi\u0161e mobilnih veza nego stanovnika\/ca. Srbija ima ne\u0161to manje mobilnih telefona nego stanovnika\/ca.<\/strong><\/p>\n\n

Ove \u0161est zemlje zapadnog Balkana imaju ukupno 19,5 miliona stanovnika\/ca i preko 20 miliona mobilnih ure\u0111aja. To je razumljivo jer, iako dio gra\u0111ana\/ki nema mobilne telefone, dobar dio njih ima vi\u0161e ure\u0111aja (broj\/konekciju). \n<\/p>\n\n

Ako se tome doda \u010dinjenica da ve\u0107ina onih koji imaju mobilne telefone koristi mobilni internet, onda je jasno da je mobilni telefon postao glavni alat putem kojeg stanovnici\/ke Balkana prate vijesti. \n<\/p><\/blockquote><\/figure>\n\n

To potvr\u0111uje i <\/span>Reuters Digital News Report 2021<\/span><\/a> koji ka\u017ee da u svijetu gotovo tri \u010detvrtine (73%) gra\u0111ana\/ki pristupa vijestima putem pametnog telefona, \u0161to je u odnosu na 2020. godinu pove\u0107anje sa 69%. Vjeruje se da je koronavirus uticao i na pove\u0107anje procenta konzumacije vijesti putem mobilnog telefona.<\/span><\/p>\n\n

E sad, ako je mali ekran mobilnog telefona, a ne televizora, prozor u svijet vijesti, za\u0161to onda ne koristiti mobilni telefon za kreiranje novinarskog sadr\u017eaja prilago\u0111enog potro\u0161nji (vijesti) putem mobilnog telefona. U smislu da su vijesti koje konzumiramo putem mobilnog telefona kreirane mobilnim telefonom. Da li vam ovo zvu\u010di logi\u010dno? \n<\/p>\n\n

\"Eliminacija<\/figure>\n\n

Eliminacija ograni\u010denja o tome ko mo\u017ee ispri\u010dati pri\u010du<\/h2>\n\n

Bilo da se radi o \u0161tampanim medijima, o televiziji, radiju ili online medijima, danas svi oni mogu kreirati video sadr\u017eaj. I to bi trebali raditi. Ako to dosad niste u\u010dinili, po\u010dnite sutra jer \u0107e vam to omogu\u0107iti da oja\u010date svoj brend, (dovedete) novu publiku i novi na\u010din\/format pripovijedanja. \n<\/p>\n\n

Neshvatljivo je, na primjer, biti \u0161tampani medij sa web stranicom i profilima na dru\u0161tvenim mre\u017eama, a proizvoditi samo duga\u010dke tekstove i analize, tvrditi da je to dovoljno i o\u010dekivati \u200b\u200bda \u0107ete pre\u017eivjeti u narednim godinama. \n<\/p><\/blockquote><\/figure>\n\n

Niko vas ne tjera da prestanete sa kvalitetnim novinarstvom. Samo naprijed, ali prihvatite druge oblike izra\u017eavanja, po\u010dnite s videom, promovirajte analize preko Facebooka i Instagrama, ne samo kao linkove, ve\u0107 prilagodite dio sadr\u017eaja u obliku videa kako biste svojim pri\u010dama dali novi, produ\u017eeni \u017eivot. \n<\/p>\n\n

Neshvatljivo je kako online portali sa dva ili pet ili vi\u0161e zaposlenih tro\u0161e svoje vrijeme i energiju na masovnu proizvodnju vijesti koje imaju gotovo svi drugi mediji, a to vrijeme ne iskoriste za kreiranje dvije-tri pri\u010de sedmi\u010dno s mobilnim telefonom. Upravo ove pri\u010de \u0107e vas razlikovati od svih drugih medija i donijeti vam novu publiku. \n<\/p>\n\n

To se odnosi i na velike medije, kao \u0161to su televizije koje imaju pet ili deset snimatelja\/ki i duplo vi\u0161e reportera\/ki. Za\u0161to biste se samo oslonili na ove ljude da kreiraju video sadr\u017eaj, a ne koristili mobilne telefone za pri\u010danje pri\u010da koje bi bile objavljene na dru\u0161tvenim mre\u017eama? \n<\/p>\n\n

Ako vi, uz snimatelje\/ke, imate dodatnih 20 novinara u redakciji, onda su to ljudi koji potencijalno mogu snimiti i montirati video svojim mobilnim telefonom. \n<\/p>\n\n

Ali i drugi zaposleni mogu praviti pri\u010de. <\/span>Tretirajte sve zaposlene kao redakciju koja se sastoji od jedne osobe, omogu\u0107ite im da pri\u010daju pri\u010de. Time \u0107ete oja\u010dati i njihove i svoje potencijale.<\/strong><\/p>\n\n

Evo jednog prakti\u010dnog primjera iz regije. Besnik Ahmeti, koji radi za Radio Televiziju Kosovo (RTK), ali nije klasi\u010dni novinar, jer ne pi\u0161e pri\u010de, nedavno je u okviru treninga <\/span>Thomson Media<\/span><\/a> snimio i montirao pri\u010du <\/span>\u201eMali Mesi iz Pri\u0161tine\u201c<\/span><\/a> sa svojim mobilnim telefonom.<\/span><\/p>\n\n

Odjednom je i on pokazao svoj potencijal za pripovijedanje. Da je uspio, govori i podatak da je njegov prilog bio jedan od najgledanijih na dru\u0161tvenim mre\u017eama RTK sa preko 140.000 pregleda i 2.300 lajkova samo na Fejsbuku. Nije lo\u0161e, zar ne? \n<\/p>\n\n

Imamo jo\u0161 jedan primjer iz Bosne i Hercegovine, iz Federalne novinske agencije (FENA). Harun Muminovi\u0107 radi prvenstveno kao snimatelj i fotograf, kao i video monta\u017eer. Ono \u0161to dosad nije bio je reporter. Kao neko ko ima istrenirano oko i zna kako da uhvati dobar kadar, nije imao priliku da radi na kompletnoj pri\u010di. Mobilno novinarstvo mu je to omogu\u0107ilo i u okviru <\/span>dva kursa koje je organizovala Thomson Media<\/span><\/a>, samostalno je kreirao \u010detiri pri\u010de. Njegova posljednja pri\u010da je <\/span>“Formula 1 iz Bosne i Hercegovine”<\/span><\/a>, \u0161to je dokaz da ne samo novinari mogu biti dobri pripovjeda\u010di\/ce u mediju.<\/span><\/p>\n\n

Ovi primjeri su dokaz da treba ulagati u obuku svojih zaposlenika\/ca. Dajte svima \u0161ansu. Niko ne\u0107e biti ugro\u017een, ni snimatelji\/ce ni video monta\u017eeri\/ke ne\u0107e ostati bez posla, niti \u0107e reporteri\/ke biti osobe za sve. \u010cak ni najbolji mobilni novinari\/ke ne mogu istovremeno biti najbolji novinari\/ke i najbolji snimatelji\/ce i najbolji video monta\u017eeri\/ke, ali mogu biti dobri vizuelni pripovjeda\u010di\/ce. \n<\/p>\n\n

Na ovaj na\u010din, uvo\u0111enjem mobilnog novinarstva, va\u0161i snimatelji\/ce i monta\u017eeri\/ke mo\u0107i \u0107e se “opustiti” ili \u0107ete ih koristiti za “ozbiljnije” teme, ozbiljnije snimanje ili monta\u017eu poput dokumentarnih filmova i sli\u010dno. \n<\/p>\n\n

\"Mobilno<\/figure>\n\n

Mobilno novinarstvo kao rezervna varijanta<\/h2>\n\n

Mobilno novinarstvo (MoJo) je u nekim redakcijama primarni na\u010din kreiranja novinarskih sadr\u017eaja, a u nekima je prihva\u0107eno kao dodatni na\u010din kreiranja pri\u010da<\/strong>.<\/span> Takav je slu\u010daj i sa britanskim BBC-jem, medijskom ku\u0107om koja je odavno prihvatila mobilno novinarstvo i redovno ga koristi za svoje sadr\u017eaje na dru\u0161tvenim mre\u017eama. Zanimljivo je da su iskusniji novinari, a ne samo mladi, prihvatili mobilno novinarstvo i sami po\u010deli stvarati pri\u010de.<\/span><\/p>\n\n

Pri\u010de nekih reportera RT\u00c9, nacionalnog emitera Irske, snimljene i montirane mobilnim telefonom, pre\u0161le su dr\u017eavne granice i imaju ve\u0107u gledanost nego tradicionalni TV program. \n<\/p>\n\n

Sli\u010dnih primjera ima i na Balkanu. Crnogorski nacionalni servis RTCG je pomalo stidljivo krenuo sa mobilnim novinarstvom, ali ih je uspjeh nekih pri\u010da kolege Darka Bulatovi\u0107a podstakao da odu korak dalje. \n<\/p>\n\n

Pri\u010de snimljene mobilnim telefonom pojavljuju se na dru\u0161tvenim mre\u017eama, ali i u televizijskim vijestima. \n<\/p>\n\n

Zanimljiv je primjer kako je mobilno novinarstvo spasilo RTCG u nedavnoj situaciji. Po\u010detkom septembra ove godine redakcija RTCG planirala je direktan prenos iz cetinjskog manastira tokom ustoli\u010denja mitropolita Joanikija, nakon \u010dega su uslijedile blokade i neredi, \u0161to je rezultiralo policijskom intervencijom. \n<\/p>\n\n

Novinarsko vozilo i cijela ekipa potrebna za direktan prenos nisu mogli sti\u0107i na mjesto doga\u0111aja zbog blokada na putu. Bila je potrebna alternativa. Dobra odluka u tom trenutku je da je uprava televizije prepoznala mobilno novinarstvo kao jedino logi\u010dno rje\u0161enje. \n<\/p>\n\n

U naredna dva dana kolega Darko Bulatovi\u0107 je <\/span>petnaestak puta realizirao direktan prenos<\/span><\/a>, koriste\u0107i samo svoj mobilni telefon. Na taj na\u010din su jedan \u010dovjek i njegov mobilni telefon zamijenili tim od deset i vi\u0161e ljudi. Osnovni cilj je postignut, a to je da gra\u0111ani dobiju pravovremenu informaciju i sliku mjesta. Mo\u017ee li ovo promijeniti va\u0161e mi\u0161ljenje?<\/span><\/p>\n\n

\"Niski<\/figure>\n\n

Niski tro\u0161kovi proizvodnje<\/h2>\n\n

Jedan od argumenata za\u0161to biste trebali po\u010deti koristiti mobilno novinarstvo je cijena opreme. Iako bolji\/kvalitetniji telefoni ko\u0161taju od 800 do 1.200 eura, posao se mo\u017ee obaviti i sa telefonom od 200 eura koji ima vrlo solidnu kameru koja snima video zapise visoke rezolucije. \n<\/p>\n\n

Me\u0111u potrebnom opremom su mikrofon (50-100 eura) i stativ ili gimbal stabilizator (50-150 eura). Ovaj minimum je dovoljan za po\u010detak, ali i za ozbiljniji rad. \n<\/p>\n\n

Ako se tome dodaju i odre\u0111ene aplikacije za kvalitetnije snimanje i video monta\u017eu, koje ko\u0161taju oko 15 eura, plati\u0107ete oko 500 do 1.000 eura za kompletnu opremu za mobilnog novinara\/ku. \n<\/p>\n\n

Cijena je daleko ni\u017ea od bilo koje druge opreme za snimanje, bilo da se radi o televizijskoj kameri ili DSLR kameri. \n<\/p>\n\n

\"Lagana,<\/figure>\n\n

Lagana, diskretna i neposredna oprema<\/h2>\n\n

Oprema za snimanje koja se koristi u mobilnom novinarstvu je lagana i mo\u017ee je nositi bilo ko, na bilo kom terenu. Mo\u017ee stati u mali ranac. Za snimanje \u0107ete se pripremiti mobilnim telefonom mnogo br\u017ee nego bilo kojom drugom opremom i rje\u0111e \u0107ete propustiti va\u017ene doga\u0111aje koji se de\u0161avaju pred vama. \n<\/p>\n\n

Jo\u0161 jedna prednost je \u0161to je oprema diskretna.<\/p>\n\n

Niz dru\u0161tvenih eksperimenata potvr\u0111uje da se ljudi ne osje\u0107aju ugro\u017eeno kada vide mobilni telefon pred o\u010dima i vjerovatnije \u0107e vam dati izjavu ako snimate mobitelom nego klasi\u010dnom kamerom, vjerovatno zato \u0161to mobitel koriste da snimaju sami sebe. \n<\/p><\/blockquote><\/figure>\n\n

Za mnoge mobilni telefon ne izgleda stra\u0161no za razliku od televizijske kamere, na primjer. Uz mobilni telefon mo\u017eete se lak\u0161e kretati kroz gomilu i snimati. \n<\/p>\n\n

Jo\u0161 jedna prednost je <\/span>\u0161to mobilni telefon mo\u017ee snimiti snimke koje je nezamislivo snimiti klasi\u010dnim fotoaparatom<\/strong> ili DSLR-om. Mo\u017eete ga staviti u fioku, fri\u017eider, u ure\u0111aj, pri\u010dvrstiti na retrovizor u autu, itd.<\/span><\/p>\n\n

Na primjer, Philip Bromwell iz RT\u00c9-a u pri\u010di <\/span>“Kralj kafe”<\/span><\/a> stavio je telefon u mlin za kafu i “uhvatio” okvir gdje se kafa prelijevala u sam mlin. Nemogu\u0107e je snimiti takav spektakularan snimak klasi\u010dnom kamerom.<\/span><\/p>\n\n

Darko Bulatovi\u0107 sa RTCG tako\u0111e je uhvatio neke “nemogu\u0107e” kadrove u pri\u010di <\/span>“Gorko-slatka magija”<\/span><\/a> koju je napravio u okviru kursa “Mobilno novinarstvo” u Thomson Media. U jednom trenutku \u010dokolada se prelije iznad mobilnog telefona i to je snimak koji je daleko te\u017ee snimiti drugom kamerom. Ilustracije radi, video ima preko 300.000 pregleda i najgledaniji je na svim platformama RTCG.<\/span><\/p>\n\n

\"Kompletan<\/figure>\n\n

Kompletan ure\u0111aj za proizvodnju i dijeljenje pri\u010da<\/h2>\n\n

Mobilni telefon je alat pomo\u0107u kojeg mo\u017eete snimati fotografije i ure\u0111ivati \u200b\u200bih, snimati i ure\u0111ivati \u200b\u200bvideo i audio, pisati tekstove, ali i dijeliti ove gotove sadr\u017eaje na svim dru\u0161tvenim mre\u017eama na kojima je va\u0161 medij prisutan. \n<\/p>\n\n

To zna\u010di da, bez obzira da li radite na podkastovima, video zapisima na dru\u0161tvenim mre\u017eama, Instagram pri\u010dama ili sli\u010dno, sve to mo\u017eete u\u010diniti s jednim ure\u0111ajem. Dovoljni su mobilni telefon i internet, ni\u0161ta drugo. \n<\/p>\n\n

Ono \u0161to se mo\u017ee zaklju\u010diti je da je mobilni telefon demokratizovao kreiranje video sadr\u017eaja. Svako ga ima u d\u017eepu, ali ne koristi svako od nas njegov puni potencijal. Telefoni su na\u0161a stvarnost; oni su ovdje i osta\u0107e ovdje. \n<\/p><\/blockquote><\/figure>\n\n

“Pametni telefoni” postaju sve bolji, br\u017ei, mo\u0107niji i pametniji. Mi kao medijski djelatnici\/ce trebamo donositi pametne odluke i prihvatiti ih kao ozbiljno sredstvo u svakodnevnom radu. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160ta ima svaki novinar\/ka u regionu Zapadnog Balkana? Te\u0161ko pitanje, zar ne? Lak\u0161e je odgovoriti na pitanje \u0161ta je to \u0161to mnoge na\u0161e kolege\/ice nemaju \u2013 pristojnu platu, slobodu, dobre uslove za rad, mogu\u0107nost napredovanja i obrazovanja, mogu\u0107nost eksperimentisanja, razumijevanje menad\u017eera\/ica i urednika\/ca\u2026 Ali ako razjasnimo pitanje – \u0161ta je zajedni\u010dko svim novinarima\/kama, bez \u010dega […]<\/p>\n","protected":false},"author":50,"featured_media":10259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64,61,62],"tags":[342,923],"class_list":["post-10290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","category-digitalno-izvjestavanje","category-tradicionalni-mediji","tag-mobilno-novinarstvo","tag-thomson-media-bs","ciTrackContent"],"acf":[],"yoast_head":"\n\u0160est razloga za\u0161to ne bismo trebali ignorisati mobilno novinarstvo - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/sest-razloga-zasto-ne-bismo-trebali-ignorisati-mobilno-novinarstvo\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160est razloga za\u0161to ne bismo trebali ignorisati mobilno novinarstvo - Journalift\" \/>\n<meta property=\"og:description\" content=\"\u0160ta ima svaki novinar\/ka u regionu Zapadnog Balkana? 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