{"id":14282,"date":"2022-04-26T14:07:53","date_gmt":"2022-04-26T12:07:53","guid":{"rendered":"https:\/\/journalift.org\/?p=14282"},"modified":"2022-04-26T14:36:25","modified_gmt":"2022-04-26T12:36:25","slug":"nekoliko-predloga-kako-da-od-youtube-a-izvucete-maksimum","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/nekoliko-predloga-kako-da-od-youtube-a-izvucete-maksimum\/","title":{"rendered":"Nekoliko predloga kako da od YouTube-a izvu\u010dete maksimum"},"content":{"rendered":"\n

Prvo, da postavimo osnove na mesto i odgovorimo – koliko je zapravo veliki i va\u017ean YouTube? <\/strong><\/p>\n\n\n\n

YouTube je drugi najpose\u0107eniji sajt na svetu<\/strong>, ispred Facebooka, Wikipedije, Amazona, Instagrama i brojnih drugih. Ipak, mo\u017eda va\u017enije je znati da je YouTube i drugi najpopulariji pretra\u017eiva\u010d na svetu<\/strong>, i da sve ve\u0107i broj, posebno mladih ljudi, svoju pretragu zapo\u010dinje upravo tamo. <\/p>\n\n\n\n

Prose\u010dno, korisnici provode 19 minuta dnevno na YouTube<\/strong>, a vi\u0161e od 90% Internet populacije ga pose\u0107uje svake nedelje. Korisnici sa mobilnih, provode ne\u0161to manje vremena, ali pogledaju duplo vi\u0161e razli\u010dtih klipova tokom svojih sesija. <\/p>\n\n\n\n

Najbrojnija publika je u populaciji od 25 do 44 godine, ali je mre\u017ea toliko velika da pokriva publiku od 9 do 99 godina. YouTube je prihodovao od ogla\u0161avanja u 2021. godini 28 milijardi dolara, \u0161to je rast od 46% na godi\u0161njem nivou.<\/strong> <\/p>\n\n\n\n

Ukratko \u2013 YouTube je prokleto velik i va\u017ean, i velika prilika da prika\u017eete neki svoj sadr\u017eaj i prenesete poruku \u2013 zato \u0161to su ljudi ve\u0107 tu.<\/p><\/blockquote><\/figure>\n\n\n\n

Tako\u0111e, za mnoge autore, YouTube je prilika da postanu i sami medij, i predstavlja ozbiljan izvor prihoda, po mnogo vertikala, a naj\u010de\u0161\u0107e \u2013 od pregleda, partnerstava i sponzorstava, pretplate i donacija, prodaje sopstvenih proizvoda (garderoba, \u0161minka, muzika, igrice, reality TV) i brojnih drugih stvari. <\/p>\n\n\n\n

\"Kako-stvari-izgledaju-iz-lokalne-perspektive\"<\/figure>\n\n\n\n

Kako stvari izgledaju iz lokalne perspektive?<\/h2>\n\n\n\n

Ako ste nezavisni YouTube kreator, okrenut lokalnom ili regionalnom tr\u017ei\u0161tu, ne izgledaju ba\u0161 preterano ru\u017ei\u010dasto, kada je komercijalizacija u pitanju. Brendovi sara\u0111uju sa najve\u0107ima, treba im mnogo vremena da primete nove kanale, a zarada od prikaza je jedna od najni\u017eih na svetu. Tako\u0111e, \u010dak i kada postoji mogu\u0107nost doniranja i \u010dlanarine, na\u0161i korisnici prosto nemaju naviku da pla\u0107aju sadr\u017eaj, a \u010desto i nisu u mogu\u0107nosti zbog niskog \u017eivotnog standarda. <\/p>\n\n\n\n

Veliki kreatori sadr\u017eaja ipak i od ovoga prihoduju zna\u010dajno, ali mnogi koji se okrenu nekim specifi\u010dnim ni\u0161ama, jednostavno ne mogu nikada imati toliko masovnu publiku. <\/p>\n\n\n\n

Potencijalna prilika, koju ne treba zanemariti je da imamo veoma brojnu dijasporu<\/a> u najrazvijenijim zemljama sveta, pa oni mogu da budu potencijalni izvor prihoda.<\/p><\/blockquote><\/figure>\n\n\n\n

Kada je u pitanju drugi aspekt svega, a to je popularnost – privla\u010denje pa\u017enje, promocija i doseg do publike, situacija je mnogo bolja, jer na\u0161i ljudi zaista jako mnogo konzumiraju YouTube i postoje realne \u0161anse da ukoliko ispratite neka jednostavna pravila, kroz vreme izgradite zna\u010dajnu publiku na ovoj platformi, ali svakako i dru\u0161tvenoj mre\u017ei<\/strong>.<\/p>\n\n\n\n

U vreme u kome gotovo sve ostale mre\u017ee sve \u010dine da smanje organski doseg va\u0161ih objava, ima smisla fokusirati se na ona mesta koja omogu\u0107avaju va\u0161em sadr\u017eaju da do\u0111e do publike kojoj mo\u017ee biti zanimljiv. <\/p>\n\n\n\n

\u0160ta je zaista va\u017eno ako \u017eelimo da nastupimo na YouTube?<\/h2>\n\n\n\n

Te\u0161ko je to svesti u neke razumne okvire za po\u010detak jer uvek postoji prostor za unapre\u0111enje, ali hajde da krenemo redom:<\/p>\n\n\n\n

1. Napravite kanal i odvojte vreme<\/strong>, lepo ga popunite i opremite brendingom, dodajte sve relevantne linkove i profile na dru\u0161tvenim mre\u017eama, popunite lepo i detaljno sve tekstualne opise tako da ukoliko vas neko tra\u017ei, uspe lako da vas prona\u0111e. \u0160to se vremena ti\u010de, ovaj eksperiment je ne\u0161to \u0161to ima smisla na duge staze – oro\u010dite ga na barem 6 meseci. Mo\u017eda poleti i ranije, ali ako ne budete imali sre\u0107e, 6-12 meseci je optimalno vreme da vidite da li va\u0161a pri\u010da ima smisla<\/strong>.<\/p>\n\n\n\n

\"Napravite-optimalni-set-opreme-za-snimanje\"<\/figure>\n\n\n\n

2. Napravite optimalni set opreme za snimanje<\/strong>. Veoma je nezahvalno re\u0107i \u0161ta je ovo, ali \u010dinjenica je da danas gotovo svi u d\u017eepu nosimo ure\u0111aj koji ima dovoljno dobru kameru da u pristojnim svetlosnim uslovima napravi dobar video zapis Full HD ili 4K kvaliteta. Bilo da imate telefon, GoPro, ili neku ozbiljniju kameru na raspolaganju, to je samo jedan deo jedna\u010dine. <\/p>\n\n\n\n

Drugi, \u010desto i mnogo va\u017eniji je zvuk. Veoma je va\u017eno da bude \u010dist i jasan. Ako je govorni sadr\u017eaj, predlog je da kupite bubicu, a ako imate i sagovornika, postoje duple bubice za intervjue, i to \u0107e vas ko\u0161tati 30ak eura. Ako snimate ambijentalne zvuke (npr. kuvanje, rad u radionici i sli\u010dno), i to je va\u017enije od same pri\u010de, kupite mali usmereni (tzv. shotgun) mikrofon, a njih \u0107ete prona\u0107i u foto radnjama ve\u0107 od 40ak eura. <\/p>\n\n\n\n

Optimalna produkcija zna\u010di – dovoljno dobra. Nije u pitanju televizija niti visokobud\u017eetna reklama ili serija. YouTube trpi nedostatak produkcijskog kvaliteta, ukoliko je sadr\u017eaj zanimljiv i dinami\u010dan<\/strong>.<\/p>\n\n\n\n

3. Napravite plan aktivnosti<\/strong>. YouTube voli redovnost i predvidljivost, a najvi\u0161e voli ako sadr\u017eaj objavljujete svakodnevno. To je tzv. daily upload<\/em> i on vam garantuje dodatnu vidljivost i favorizovanje u okviru platforme. To naravno ne zna\u010di da svaki dan morate snimati sadr\u017eaj, mo\u017eete snimiti jedan dan za celu nedelju, pa razdeliti. Mo\u017eete jedan isti sadr\u017eaj prepakovati u kra\u0107e formate (pogledajte kako to rade podkasteri, ili oni koji snimaju duge intervju forme). <\/p>\n\n\n\n

Razmi\u0161ljajte dugoro\u010dno. Primera radi, pored onoga \u0161to po planu snimate, recimo intervju sa nekim, nakon snimanja zamolite gosta da ostane jo\u0161 nekoliko minuta i uradite neki set blic pitanja i odgovora. Osim \u0161to mo\u017eete da objavite i to kao zanimljiv materijal, mo\u017eete i kombinovati vi\u0161e gostiju koji odgovaraju na isto pitanje i vremenom to mo\u017ee da bude zanimljiv leksikonski format koji \u0107ete objavljivati jednom nedeljno. Istra\u017eujte, inspiri\u0161ite se drugima i pravite svoje verzije formata koji drugima dobro funkcioni\u0161u.<\/p>\n\n\n\n

4. Posvetite vreme pripremi sadr\u017eaja za objavu<\/strong>. Pomozite svojoj potencijalnoj publici da vas primete i prona\u0111u, ali i YouTube-u da vas pravilno servira. <\/p>\n\n\n\n

Za svaki video napravite dobar naziv koji \u0107e sadr\u017eati sve ono najva\u017enije \u0161to ljudi tra\u017ee, napi\u0161ite detaljan i potpun opis sa relevantnim linkovima ka dru\u0161tvenim mre\u017eama i sadr\u017eajima na koje referi\u0161ete u videu. Popunite ispravno tagove, odnosno u njih upi\u0161ite sve re\u010di i fraze (2-3 re\u010di zajedno) koje se odnose na sadr\u017eaj tog video zapisa. Odvojte vreme i napravite relevantan, a zanimljiv i atraktivan thumbnail. Ukoliko je sadr\u017eaj dug, uradite timestampove, tj. podelite ga na sekcije tako da korisnik mo\u017ee lako da na\u0111e ono \u0161to tra\u017ei.<\/p><\/blockquote><\/figure>\n\n\n\n

Za\u0161to ovo radite? Tekstualni sadr\u017eaji poma\u017eu algoritmu da razume kome da vas plasira, a vizuelni (thumbnail) vam poma\u017eu da korisnike kojima sadr\u017eaj bude serviran privu\u010dete da vam poklone pa\u017enju. \u0160to ve\u0107i procenat ljudi, koji vide va\u0161 klip u nekoj listi, klikne na njega, pod uslovom da se zadr\u017ee du\u017ee od nekoliko desetina sekundi, to \u0107e vas algoritam vi\u0161e forsirati. <\/p>\n\n\n\n

5. Bavite se svojom zajednicom<\/strong>. Pratite komentare, odgovarajte na njih i uva\u017eavajte ih ukoliko imaju smisla. U svom sadr\u017eaju pitajte ljude i pozovite ih da vas zaprate \/ pretplate se, da lajkuju video ako im se dopada (da, to zapravo radi), i pozovite ih da vam po\u0161alju pitanja i komentare na YouTube-u. Algoritam, toliko puta pomenuti, voli interakcije i u svom internom sistemu bodovanja favorizuje sadr\u017eaj koji izaziva interakcije. <\/p>\n\n\n\n

YouTube vam nudi i mogu\u0107nost da aktivirate Communtity<\/a> tab koji je u su\u0161tini mesto gde mo\u017eete objavljivati vesti i sadr\u017eaje za diskusiju, kao i ankete za korisnike i ovo je tako\u0111e odli\u010dno mesto da prikupljate feedback i generi\u0161ete aktivnost na svom kanalu.<\/p>\n\n\n\n

6. Pratite analitiku<\/a> i prilago\u0111avajte se.<\/strong> Mo\u017eda je ovo previ\u0161e naporno, ali kako sada sve vi\u0161e medija ima svest i znanje o Google Analytics i sli\u010dnim alatima<\/a>, onda ima smisla da se uputite i u sve metrike<\/a> koje postoje u okviru YouTube analitike. <\/p>\n\n\n\n

Vrlo brzo \u0107ete saznati ko su predstavnici va\u0161e publike po svim parametrima – pol, uzrast, geolokacija i sli\u010dno. Sazna\u0107ete koliko vremena provode gledaju\u0107i va\u0161 sadr\u017eaj u proseku, u kom trenutku postoji zna\u010dajan pad interesovanja, vide\u0107ete \u0161ta bolje, a \u0161ta lo\u0161ije radi<\/strong>.<\/p>\n\n\n\n

\"Koristite-live-i-premijere,-kada-imate-uslova-i-potrebe\"<\/figure>\n\n\n\n

7. Koristite live i premijere, kada imate uslova i potrebe.<\/strong> Jo\u0161 jedna stvar koju YouTube voli su korisnici koji strimuju sadr\u017eaj u\u017eivo<\/strong>. To je zahtevno, ne ostavlja prostor za gre\u0161ke koje \u0107ete re\u0161iti u monta\u017ei, ali mo\u017ee biti veoma zanimljivo. Tako\u0111e, posebno je vredno ukoliko tokom sesija u\u017eivo imate interakciju sa svojim gledaocima u \u010detu jer to onda pospe\u0161uje diskusiju i \u010dini sam materijal boljim i relevantnijim.<\/p>\n\n\n\n

Ukoliko snimanje u\u017eivo nije opcija, mo\u017eete unapred snimljene materijale pu\u0161tati kao premijere u unapred zakazano vreme, gde \u0107ete tako\u0111e imati mogu\u0107nost interakcije i komentarisanja sa svojim gledaocima kao da je u pitanju sesija u\u017eivo. <\/p>\n\n\n\n

Zaklju\u010dak<\/h2>\n\n\n\n

YouTube zahteva vreme, znanje i resurse, ali mo\u017ee da vam da mnogo<\/strong>. Ako ste ve\u0107 vidljivi, imate medij i saradnju sa sponzorima, otvaranje ovakvog dodatnog kanala za plasman promotivnih sadr\u017eaja mo\u017ee da vam predstavlja ozbiljan stimulans, jer ma koliko klasi\u010dne reklame dobro prolazile, \u010dinjenica da ljudi mogu da brendiraju sadr\u017eaj, da imaju svoj proizvod ili logo u vidnom polju kamere, ima ba\u0161 poseban magnetizam za mnoge. <\/p>\n\n\n\n

Analizirajte i pratite \u0161ta drugi rade. Nemojte ih kopirati, ali razmislite kako njihove ideje mo\u017eete da oplemenite i prilagodite va\u0161oj publici.<\/p><\/blockquote><\/figure>\n\n\n\n

U tom smislu – ovo ulaganje, pre svega vremena, je zna\u010dajno, ali je potencijal veliki i dobra prilika za iskorak. Uz dobro planiranje i organizaciju, ovo uop\u0161te ne mora biti toliko veliki zadatak, a mo\u017ee biti veoma dinami\u010dno i zanimljivo iskustvo, i sjajna prilika da usvojite neka nova znanja i jo\u0161 bolje upoznate svoju publiku<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prvo, da postavimo osnove na mesto i odgovorimo – koliko je zapravo veliki i va\u017ean YouTube?  YouTube je drugi najpose\u0107eniji sajt na svetu, ispred Facebooka, Wikipedije, Amazona, Instagrama i brojnih drugih. Ipak, mo\u017eda va\u017enije je znati da je YouTube i drugi najpopulariji pretra\u017eiva\u010d na svetu, i da sve ve\u0107i broj, posebno mladih ljudi, svoju pretragu […]<\/p>\n","protected":false},"author":14,"featured_media":14299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64,63,62],"tags":[],"class_list":["post-14282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","category-razvoj-biznisa","category-tradicionalni-mediji","ciTrackContent"],"acf":[],"yoast_head":"\nNekoliko predloga kako da od YouTube-a izvu\u010dete maksimum - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/nekoliko-predloga-kako-da-od-youtube-a-izvucete-maksimum\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nekoliko predloga kako da od YouTube-a izvu\u010dete maksimum - Journalift\" \/>\n<meta property=\"og:description\" content=\"Prvo, da postavimo osnove na mesto i odgovorimo – koliko je zapravo veliki i va\u017ean YouTube?  YouTube je drugi najpose\u0107eniji sajt na svetu, ispred Facebooka, Wikipedije, Amazona, Instagrama i brojnih drugih. 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