{"id":14496,"date":"2022-05-04T15:57:51","date_gmt":"2022-05-04T13:57:51","guid":{"rendered":"https:\/\/journalift.org\/?p=14496"},"modified":"2022-05-04T16:06:46","modified_gmt":"2022-05-04T14:06:46","slug":"rodno-odgovorne-politike-i-omladinski-mediji","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/rodno-odgovorne-politike-i-omladinski-mediji\/","title":{"rendered":"Rodno odgovorne politike i omladinski mediji"},"content":{"rendered":"\n

Zastupljenost \u017eena u medijskom sadr\u017eaju, prema istra\u017eivanjima u svim zemljama regiona, zna\u010dajno je manja u odnosu na mu\u0161karce, a to je naro\u010dito primjetno u procentu citiranih stru\u010dnjaka i stru\u010dnjakinja, prisutnih sagovornica ili komentatorica na razli\u010dite teme, kako pokazuje i sa\u017eeti pregled literature \u201e<\/span>Rod i mediji<\/span><\/a>\u201c, objavljen uz podr\u0161ku British Councila, BIRN-a i Thomson fondacije.\u00a0<\/span><\/p>\n\n

Ovo je posebno slu\u010daj kada su u pitanju vijesti i \u201cozbiljne\u201d teme, uklju\u010duju\u0107i politiku i ekonomiju. <\/p>\n\n

U praksi, \u017eene su u ve\u0107ini slu\u010dajeva ili prikazane u tradicionalnim i porodi\u010dnim ulogama, kao majke ili supruge, ili kao seksualizirana i objektivizirana bi\u0107a, \u0161to je posebno slu\u010daj sa \u017eenama prisutnim u javnosti.<\/p><\/blockquote><\/figure>\n\n

Me\u0111utim, <\/span>i kada su \u017eene uklju\u010dene kao stru\u010dnjakinje, kori\u0161tene imenice obi\u010dno nisu rodno osjetljive, \u0161to doprinosi njihovom brisanju iz jezika<\/strong>, te kako navodi lingvistkinja i feministi\u010dka autorica <\/span>Svenka Savi\u0107<\/span><\/a>, ovakvi propisi dovode do toga da \u017eene ostaju nevidljive u dru\u0161tvenoj i politi\u010dkoj sferi, \u0161to u kona\u010dnici samo utvr\u0111uje patrijarhalno shvatanje \u017eene u dru\u0161tvu.\u00a0<\/span><\/p>\n\n

\u201eNe moramo i\u0107i previ\u0161e detaljno u istra\u017eivanje medijskog sadr\u017eaja da uo\u010dimo izra\u017eenu dominaciju kori\u0161tenja mu\u0161kog gramati\u010dkog roda, naro\u010dito u pominjanju profesija i titula,\u00a0 unato\u010d \u010dinjenici da gramati\u010dka struktura na\u0161eg jezika ima i \u017eenski rod,\u201c<\/span><\/i> obja\u0161njava Selma Zuli\u0107 \u0160iljak iz Mediacentra.<\/span><\/p>\n\n

U periodu od septembra do decembra 2021. godine, \u010detrnaest omladinskih medijskih redakcija iz \u0161est zemalja Zapadnog Balkana radilo je uz podr\u0161ku usmjerenog mentorstva na razvijanju redakcijskih praksi i unapre\u0111enju produkcije kroz razli\u010dite oblasti, izme\u0111u ostalog, i u oblasti primjene rodno odgovornih politika unutar svojih redakcija, te na izradi medijskog sadr\u017eaja koji ukazuje na probleme i prepreke u ostvarenju rodne ravnopravnosti na Zapadnom Balkanu. Ovaj edukativni program za omladinske medije implementiran je u sklopu Youth Strand komponente Media for All projekta koji implementiraju British Council, BIRN i Thomson fondacija, uz koordinatorsku podr\u0161ku Mediacentra Sarajevo. \n<\/p>\n\n

Integracija mentorstva u oblasti rodno odgovornih politika u medijskim redakcijama od izuzetnog je zna\u010daja. <\/p>\n\n

Kako uzastopno pokazuje <\/span>Global Media Monitoring<\/span><\/a> izvje\u0161taj, uz prisutnost globalnog trenda degradiranja polo\u017eaja \u017eena u medijskoj profesiji, niskog stepena zastupljenosti \u017eena u upravlja\u010dkim strukturama medija, te svakako uz rodni jaz u platama (eng. gender pay gap) koji je izra\u017een i u medijskoj industriji nau\u0161trb \u017eena, mediji imaju jo\u0161 mnogo toga da unaprijede ka boljem i pravednijem radnom okru\u017eenju.\u00a0<\/span><\/p><\/blockquote><\/figure>\n\n

\"\"<\/figure>\n\n

U odnosu na globalne trendove, devet omladinskih medijskih redakcija koje su se posebno fokusirale na rodno odgovorne politike, pokazale su ne\u0161to druga\u010diju sliku rada medija koji oko sebe okupljaju mlade i pi\u0161u za mlade. Naime, <\/span>omladinske medijske redakcije prepoznaju problem rodne neravnopravnosti u medijima i osvije\u0161teni su o zna\u010daju da mijenjaju ovakvu praksu<\/strong>, kako je nagla\u0161eno tokom njihovog predstavljanja na Youth Strand regionalnom doga\u0111aju i panelu \u201eRodno osjetljive prakse i omladinski mediji\u201c, odr\u017eanom 16. decembra 2021. godine.<\/span><\/p>\n\n

Redakcije uklju\u010dene u program radile su na nekoliko zna\u010dajnih politika koje su svojstvene radu omladinskih medija. Primjera radi, izradili su Upute za saradnike i saradnice, volontere i volonterke o kori\u0161tenju rodno osjetljivog jezika, zatim upute o prevenciji seksualnog uznemiravanja na radu i u radnom okru\u017eenju, te razvijali svoje misije i vizije na na\u010din da ukazuju na zna\u010daj rodne ravnopravnosti u radu medija. \n<\/p>\n\n

\u201eUpute o kori\u0161tenju rodno osjetljivog jezika\u201c je dokument koji je namijenjen kako novinarima i novinarkama unutar redakcije, tako i saradnicima i saradnicama, volonterima i volonterkama, \u010diji je rad i anga\u017eman svojstven omladinskim medijskim redakcijama. \n<\/p><\/blockquote><\/figure>\n\n

\u201eU osnovi, taj dokument bi trebao da bude dio uredni\u010dke politike, da se pojmovi koji ozna\u010davaju nazive polo\u017eaja, profesija, zanimanja, zvanja, titule, radna mjesta \u017eena, navode u \u017eenskom gramati\u010dkom rodu,\u201c<\/span><\/i> obja\u0161njava Selma Zuli\u0107 \u0160iljak.<\/span><\/p>\n\n

Milena Vujovi\u0107 koja je predstavila rad portala Mingl, koji djeluje u okviru Beogradske otvorene \u0161kole, ka\u017ee kako je Srbija jo\u0161 uvijek dru\u0161tvo koje je daleko od rodne ravnopravnosti, ali da omladinski portali kao \u0161to je Mingl prepoznaju zna\u010daj ovog problema i u okviru svog domena rada izvje\u0161tavaju o ovom problemu u Srbiji. \n<\/p>\n\n

Novinarka Mingl portala je, zajedno sa mentoricom za izradu rodno osjetljivog sadr\u017eaja ili sadr\u017eaja o pitanjima rodne ravnopravnosti, kreirala tekst i video \u201e<\/span>Za\u0161to imam pravo da me poga\u0111aju (ne)primetne prakse nepo\u0161tovanja \u017eena?<\/span><\/a>\u201c o zna\u010daju prisutnosti \u017eenskog gramati\u010dkog roda u jeziku. Beogradska otvorena \u0161kola, kao krovna organizacija portala Mingl, kako nagla\u0161ava Vujovi\u0107, i u periodu prije ovog projekta, imala je izra\u0111enu politiku za rodnu ravnopravnost, no u sklopu ovog mentorstva, njeni dijelovi su dodatno poja\u0161njeni i razra\u0111eni, a samim tim \u0107e primjena biti jasnija.\u00a0<\/span><\/p>\n\n

\"\"<\/figure>\n\n

Jedan od medija s nacionalnom frekvencijom u Srbiji, O radio (Omladinski radio) iz Novog Sada, te\u017ei ka razvijanju rodne ravnopravnosti. \n<\/p>\n\n

\u201eSvi mi ve\u0107 vodimo ra\u010duna o rodnoj senzibilnosti u jeziku. Ali nemamo dokumente o tome, nemamo razvijene konkretne politike. U Srbiji, na\u017ealost, nema dovoljno medija koji govore o ovim temama,\u201c<\/span><\/i> ka\u017ee Jelena Bo\u017ei\u0107, novinarka O radija.<\/span><\/p>\n\n

Na O radiju prve novinarske korake prave mladi iz Novosadske \u0161kole novinarstva. \n<\/p>\n\n

\u201ePonosni smo \u0161to mo\u017eemo da koristimo rodno osjetljivi jezik u na\u0161im pri\u010dama, u\u010dimo mlade kako da ga koriste. Svi mi \u017eelimo to, ali ponekad ne znamo kako da to provedemo u praksi, pa listamo knjige i dostupne izvore kako bi nau\u010dili kako koristiti rodno ravnopravni jezik u praksi,\u201c<\/span><\/i> navodi Bo\u017ei\u0107.\u00a0<\/span><\/p>\n\n

Edona Shala, novinarka KosovaLive, ka\u017ee kako su njene kolege i kolegice predlo\u017eile urednicima i urednicama, da zajedni\u010dki naprave dokument o rodnoj ravnopravnosti i kori\u0161tenju rodno osjetljivog jezika u svojim pri\u010dama. \n<\/p>\n\n

\u201eUvijek smo vodili ra\u010duna o tome, ali sada imamo konkretan dokument koji nam je vodilja. Trenutno smo u fazi finaliziranja dokumenta i nakon toga \u0107emo ga po\u010deti koristiti. Vjerujem da je to dobar na\u010din da promovi\u0161emo rodnu jednakost i da \u0107e biti koristan svima,\u201d<\/span><\/i> ka\u017ee Shala.\u00a0<\/span><\/p>\n\n

Mla\u0111e generacije novinara i novinarki osvje\u0161tenije su pri kori\u0161tenju rodno senzitivnog jezika<\/strong>.<\/span> Jedan od primjera je Zoomer.rs, omladinski internet portal nastao u okviru E8 zajednice sa ciljem da uti\u010de na \u0161irenje medijske pismenosti i kulture.\u00a0<\/span><\/p>\n\n

Izvr\u0161ni urednik portala Nemanja Marinovi\u0107 ka\u017ee kako su postoje\u0107e dokumente o rodnoj ravnopravnosti razvijali i da sada imaju dokumente, koji su jedna od platformi njihovog rada. \n<\/p>\n\n

\u201eRazvili smo upotrebu gender senzitivnog\u00a0 jezika, trudimo se da provodimo takav jezik u audio i video formama, tekstovima, ali ako ne bismo imali dokumente, onda mladi koji do\u0111u i nemaju mogu\u0107nost razmi\u0161ljati o tome. Ka\u017eu kako ‘njihov tekst ne zvu\u010di dobro’. Mi im ka\u017eemo da napi\u0161u po\u0161tuju\u0107i to i da \u0107e to i dalje biti dobar tekst,\u201c<\/span><\/i> obja\u0161njava Marinovi\u0107.<\/span><\/p>\n\n

\"\"<\/figure>\n\n

Milena Vujovi\u0107 sa Mingl portala ka\u017ee kako je najjednostavnije raditi na uvo\u0111enju gender senzitivnog jezika u medijima, te da je to najmanje \u0161to svi mogu uraditi. \n<\/p>\n\n

\u201eNa\u0161i jezici lingvisti\u010dki i gramati\u010dki prepoznaju gender jezik. Mi imamo uspostavljene rodne politike na kojima treba raditi, naro\u010dito po pitanju nasilja, diskriminacije i tolerancije, te za\u0161tite ljudskih prava,\u201c<\/span><\/i> navodi Vujovi\u0107.<\/span><\/p><\/blockquote><\/figure>\n\n

Me\u0111utim, Vujovi\u0107 nagla\u0161ava kako ipak postoji praksa na Balkanu gdje novinari i novinarke, urednici i urednice medija, ne provode me\u0111unarodne i dr\u017eavne standarde rodne ravnopravnosti, pa i unato\u010d zakonodavnom okviru koji ih propisuje. \n<\/p>\n\n

U zemljama Zapadnog Balkana, <\/span>bez obzira na uvo\u0111enje bilo kakvih gender dokumenata u medijske redakcije, njihova primjena \u010desto nije obavezna<\/strong>, pa je ponekad to borba sa vjetrenja\u010dama.<\/span><\/p>\n\n

Jo\u0161 2011. godine u Bosni i Hercegovini predstavljen je priru\u010dnik \u201eNa\u010dini za prevladavanje diskriminacije u jeziku u obrazovanju, medijima i pravnim dokumentima\u201c autorica Jasmine \u010cau\u0161evi\u0107 i Sandre Zlotrg. <\/p>\n\n

Priru\u010dnik je rezultat polugodi\u0161njeg rada na projektu Gender senzitivni jezik u obrazovanju, medijima i pravnim dokumentima koji je finansiran sredstvima Finansijskog mehanizma za provedbu Gender akcionog plana u Bosni i Hercegovini. \n<\/p>\n\n

Pravni okvir priru\u010dnika jeste Zakon o ravnopravnosti spolova BiH (2003) te Zakon o zabrani diskriminacije BiH (2009). Ovi normativni akti oslanjaju se na Univerzalnu deklaraciju o ljudskim pravima i Me\u0111unarodnu konvenciju o pravima osoba sa invaliditetom. \n<\/p>\n\n

\u201e<\/i><\/strong>Zakon o ravnopravnosti spolova BiH tako\u0111er propisuje upotrebu rodno osjetljivog jezika i definira kori\u0161tenje jednog gramati\u010dkog roda kao ‘diskriminaciju u jeziku’<\/strong>.<\/span><\/i> Potrebno je, jednostavno,\u00a0ne odustajati i koristiti svaku priliku za ukazivanje za\u0161to je to va\u017eno, naro\u010dito u radu s medijima,\u201c<\/span><\/i> smatra Selma Zuli\u0107.\u00a0<\/span><\/p>\n\n

Karine Henrotte Forsberg, biv\u0161a predsjedavaju\u0107a Grupe za rodnu ravnopravnost Vije\u0107a Evrope, naglasila je kako je u zemljama Zapadnog Balkana jo\u0161 uvijek prisutna praksa da \u017eene napu\u0161taju poslove u kompanijama, odustaju od karijera koje tra\u017ee puno radno vrijeme, kada to od njih zahtijevaju potrebe porodice. \n<\/p>\n\n

\u201eTo dovodi do toga da \u017eene nastavljaju da budu ve\u0107ina me\u0111u nezaposlenim i slabo pla\u0107enim osobama,\u201c<\/span><\/i> rekla je Henrotte Forsberg. Ona smatra da su mediji klju\u010dni alat, jer mogu uticati na politi\u010dke programe i oblikovati ih. \u201e<\/span>Mediji mogu uticati na oblikovanje mi\u0161ljenja javnosti i mi\u0161ljenja osoba koje donose oduke, te mogu dati va\u017ean doprinos kao sredstvo za podizanje svijesti. Tako\u0111er, va\u017ean je uticaj koji mediji imaju u konstruisanju i odr\u017eavanju vrijednosti i normi,\u201c<\/span><\/i> nagla\u0161ava ona.<\/span><\/p>\n\n

Selma Zuli\u0107 \u0160iljak u kona\u010dnici nagla\u0161ava zna\u010daj rada i sa urednicima i urednicama medija, te stavljanje politika u praksu, a projekti kao \u0161to je \u201eYouth Strand\u201c pokazuju da su promjene mogu\u0107e. \n<\/p>\n\n

\u201eNaredni korak bi bio staviti politiku u praksu i pustiti da za\u017eivi, jer jezik u upotrebi je ‘\u017eiv’ i treba koristiti njegov puni potencijal. U tom kontekstu, naravno i da urednici i urednice imaju svoju ulogu u prepoznavanju\u00a0zna\u010daja upotrebe rodno osjetljivog jezika, ali osim toga, urednici i urednice trebaju prepoznati da je rodno osjetljivi jezik samo jedan aspekt rodne ravnopravnosti, te da je potrebno posvetiti puno vi\u0161e pa\u017enje da bi se uklanjanili \u0161tetni rodni stereotipi iz medijskog sadr\u017eaja,\u201c<\/span><\/i> smatra Zuli\u0107.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Zastupljenost \u017eena u medijskom sadr\u017eaju, prema istra\u017eivanjima u svim zemljama regiona, zna\u010dajno je manja u odnosu na mu\u0161karce, a to je naro\u010dito primjetno u procentu citiranih stru\u010dnjaka i stru\u010dnjakinja, prisutnih sagovornica ili komentatorica na razli\u010dite teme, kako pokazuje i sa\u017eeti pregled literature \u201eRod i mediji\u201c, objavljen uz podr\u0161ku British Councila, BIRN-a i Thomson fondacije.\u00a0 Ovo […]<\/p>\n","protected":false},"author":64,"featured_media":14469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[62,65],"tags":[1269,1268],"class_list":["post-14496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradicionalni-mediji","category-u-trendu-u-medijima","tag-omladinski-mediji","tag-rodno-odgovorne-politike","ciTrackContent"],"acf":[],"yoast_head":"\nRodno odgovorne politike i omladinski mediji - 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