{"id":16685,"date":"2022-07-27T09:25:38","date_gmt":"2022-07-27T07:25:38","guid":{"rendered":"https:\/\/journalift.org\/?p=16685"},"modified":"2022-07-27T09:30:33","modified_gmt":"2022-07-27T07:30:33","slug":"kako-vizualizacija-podataka-pomaze-u-borbi-protiv-dezinformacija-o-covid-19-pet-primjera-dobrih-praksi","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/kako-vizualizacija-podataka-pomaze-u-borbi-protiv-dezinformacija-o-covid-19-pet-primjera-dobrih-praksi\/","title":{"rendered":"Kako vizualizacija podataka poma\u017ee u borbi protiv dezinformacija o COVID-19: Pet primjera dobrih praksi"},"content":{"rendered":"\n

Globalna pandemija COVID-19 u\u010dinila je da mediji \u0161irom svijeta daju sve od sebe kako bi proizveli pri\u010de koje poma\u017eu publici da shvati pandemiju, njene uzroke i efekte \u2013 na primjer, kako se virus \u0161iri i koje mjere mo\u017eemo poduzeti kako bismo ga minimizirali. Naravno, klju\u010dni novinarski princip ta\u010dnosti, zajedno sa novinarskim procesom verifikacije, ovdje je od su\u0161tinske va\u017enosti – posebno u kontekstu poja\u010dane uloge novinarstva u borbi protiv dezinformacija i krivih informacija tokom pandemije. \n<\/p>\n\n

Jedna od naju\u010dinkovitijih metoda informiranja publike, posebno online i na TV-u, su visoko kvalitetne vizualizacije podataka. Interaktivna grafika mo\u017ee ispri\u010dati pri\u010du na na\u010din koji poti\u010de \u010ditatelje\/ke da dodatno istra\u017euju podatke i uklju\u010de se u pri\u010du vlastitim tempom, u kona\u010dnici pru\u017eaju\u0107i dublje i smisaonije razumijevanje problema. Me\u0111utim, obim dostupnih podataka se pokazao kao izazov za medije koji trebaju pravilno odabrati, probaviti, analizirati i na kraju predstaviti ove informacije svojoj publici. Ipak, neki mediji to uspje\u0161no rade. Evo pet dobrih primjera online pripovijedanja koji kombiniraju podatke, grafi\u010dke elemente i interaktivnost. \n<\/p>\n\n

Kako je virus iza\u0161ao<\/h2>\n\n
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(The New York Times)<\/figcaption><\/figure>\n\n

Ova interaktivna vremenska linija na vizuelno zanimljiv na\u010din obja\u0161njava kako se virus pro\u0161irio sa tr\u017enice u Wuhanu na ostatak svijeta i izazvao globalnu pandemiju. Ovdje The New York Times koristi mape zajedno sa animiranom grafikom koja pokazuje kako se virus \u0161irio. Nema puno teksta, ali je strate\u0161ki vrlo dobro pozicioniran i kongruentan sa vizualizacijom. \n<\/p>\n\n

Interaktivnost je, me\u0111utim, minimalna jer \u010ditalac\/teljica ne mo\u017ee navigirati kartama i ne nudi se izbor o tome koji aspekti pri\u010de se trebaju slijediti. Dakle, pri\u010da je linearna. Ipak, osmi\u0161ljena je kao inovativno vizuelno putovanje kroz vrlo slo\u017eenu temu koja je obja\u0161njena na vrlo pristupa\u010dan na\u010din koji ne iziskuje puno napora. Na kraju, \u010ditaocu\/teljici je predstavljeno dosta informacija, ali na\u010din na koji su strukturirane omogu\u0107ava im dovoljno vremena da provare pri\u010du i urade to svojim tempom. \n<\/p>\n\n

Ovo je koristan primjer za druge novinske redakcije – ne samo u kontekstu vijesti o COVID-19 \u2013 jer pokazuje kako slo\u017eeno pitanje novinari\/ce mogu razdvojiti predstaviti na na\u010din koji nije optere\u0107uju\u0107i nego zanimljiv za publiku. \u010cita se druga\u010dije od obi\u010dnog online \u010dlanka i zainteresira \u010ditaoca\/teljicu zbog stalnih promjena koje se doga\u0111aju unutar vizualizacije i novih informacija koje se pojavljuju kako se prolazi kroz \u010dlanak. \n<\/p>\n\n

Kako je virus pobijedio<\/h2>\n\n
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(The New York Times)<\/figcaption><\/figure>\n\n

Ova pri\u010da koristi sli\u010dan stil predstavljanja podataka (vidite linije i ta\u010dke koje se koriste u ovom i u prethodnom primjeru), me\u0111utim ovdje je fokus na SAD-u, kako je virus putovao kroz zemlju i na kraju “izmakao kontroli”. Vizuelni jezik i stil su ponovo kreativni, a ipak jednostavni da se predstavi kako su se velike grupe ljudi kretale i \u0161irile virus. \n<\/p>\n\n

Vidite kako je tekst pozicioniran druga\u010dije nego u prvom primjeru i jo\u0161 je vi\u0161e inkorporiran u vizualizacije. Tako\u0111er, karte su ovdje vi\u0161e animirane \u2013 vidite male ta\u010dke koje pokazuju smanjeno kretanje po razli\u010ditim dr\u017eavama. Ovo je jednostavan, ali efikasan na\u010din vizualnog prikaza. Tako\u0111er, upotreba boje je tako\u0111er indikativna i dobro promi\u0161ljena \u2013 pogledajte koja boja se koristi za koje aspekte pri\u010de. \n<\/p>\n\n

Maske funkcioniraju. Stvarno. Pokazat \u0107emo vam kako.<\/h2>\n\n
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(The New York Times)<\/figcaption><\/figure>\n\n

Ovo je interaktivni vizualni tekst koji obja\u0161njava kako razli\u010dite vrste za\u0161titnih maski poma\u017eu u smanjenju \u0161irenja virusa. To je tako\u0111er savr\u0161en primjer kako su grafike ponekad najprikladniji na\u010din da se ilustriraju odre\u0111ene teme, posebno apstraktni procesi kao \u0161to je ovaj. Tako\u0111e je vizuelno vrlo jednostavna, a ipak u\u010dinkovita \u2013 primijetite kako se vizualizira \u0161irenje \u010destica. \n<\/p>\n\n

Kori\u0161tenjem minimalnog teksta zajedno sa animiranom grafikom za isticanje va\u017enih aspekata potvr\u0111uje se da su grafike ponekad najefektivniji na\u010din da se ilustriraju odre\u0111ene stvari ili apstraktni procesi koje je ina\u010de te\u0161ko objasniti. Dok je produkcija ovakve interaktivne pri\u010de zada\u0107a koja od novinara\/ki, producenata\/ica, grafi\u010dkih dizajnera\/ica, te animatora\/ica iziskuje puno vremena, ipak je vrijedna lekcija: u vizualizaciji slo\u017eenih informacija, vi\u0161e je uvijek manje. \n<\/p>\n\n

Soba, bar i u\u010dionica: kako se koronavirus \u0161iri zrakom<\/h2>\n\n
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(El Pa\u00eds)<\/figcaption><\/figure>\n\n

Nalazi nau\u010dne studije su pojednostavljeni i ispri\u010dani kroz interaktivno vizuelno pripovijedanje. Druge medijske ku\u0107e \u0161irom svijeta bile su inspirisane ovim projektom koji je napravio El-Pais i proizvele su vlastitu lokalnu verziju iste pri\u010de. Ovo je jo\u0161 jedna linearna pri\u010da gdje tzv. skrolanje prema dolje otkriva nove informacije. Mo\u017eda je najzanimljiviji aspekt pri\u010de sama informacija i jednostavnost vizuelne prezentacije. \n<\/p>\n\n

U vrijeme kada je pri\u010da objavljena, bila je veoma koristan izvor za sve gra\u0111ane\/ke koji su \u017eeljeli bolje razumjeti kako se virus \u0161iri u svakodnevnim aktivnostima i okru\u017eenjima. Ovo je zanimljiv primjer u smislu vizualizacije podataka jer inspirira druga\u010diji na\u010din razmi\u0161ljanja u novinarstvu, posebno u smislu jednostavnih ilustracija koje publika mo\u017ee lako razumjeti i povezati se s njima. \n<\/p>\n\n

Nevakcinisana u\u010diteljica iz SAD-a koja je zarazila 12 u\u010denika COVID-19: Lekcije koje treba nau\u010diti za povratak u \u0161kolu \n<\/h2>\n\n
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(El Pa\u00eds)<\/figcaption><\/figure>\n\n

Kao i u prethodnom primjeru, El Pais koristi isti stil ali u novinarskom smislu ide korak dalje u ovoj pri\u010di. Ovdje daje detaljan pregled studije slu\u010daja kako nevakcinisani ljudi mogu zaraziti druge, posebno u u\u010dionici. Vizuelno jasan i jednostavan, on ilustruje opasnosti ako se ne slijede sigurnosni protokoli i mjere opreza u vezi s COVID-19. \n<\/p>\n\n

Mo\u017eda najzanimljiviji aspekt je kako je vizuelno predstavljen na\u010din \u0161irenja virusa u u\u010dionici \u2013 mo\u017eete primijetiti minimalisti\u010dki na\u010din na koji su predstavljeni u\u010denici\/ce, zajedno sa smjerom \u0161irenja virusa. Ovdje je tekst tako\u0111er strate\u0161ki uklju\u010den u svaku vizualizaciju. Ako imate vremena, pro\u010ditajte cijeli \u010dlanak i pogledajte na koji na\u010din se predstavljaju informacije \u2013 posebno napori novinara\/ki da objasne \u0161to se doga\u0111a u vrlo malo rije\u010di. Kona\u010dno, upotreba dva grafa u pri\u010di, iako jednostavna, bila je i idealan izbor za prezentaciju trendova. \n<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Globalna pandemija COVID-19 u\u010dinila je da mediji \u0161irom svijeta daju sve od sebe kako bi proizveli pri\u010de koje poma\u017eu publici da shvati pandemiju, njene uzroke i efekte \u2013 na primjer, kako se virus \u0161iri i koje mjere mo\u017eemo poduzeti kako bismo ga minimizirali. Naravno, klju\u010dni novinarski princip ta\u010dnosti, zajedno sa novinarskim procesom verifikacije, ovdje je […]<\/p>\n","protected":false},"author":71,"featured_media":16604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61,62],"tags":[1452,1488,1489,448],"class_list":["post-16685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalno-izvjestavanje","category-tradicionalni-mediji","tag-covid-19-bs","tag-vizualizacija-podataka-bs-2","tag-virus-bs","tag-vizualizacija-podataka","ciTrackContent"],"acf":[],"yoast_head":"\nKako vizualizacija podataka poma\u017ee u borbi protiv dezinformacija o COVID-19: Pet primjera dobrih praksi - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/kako-vizualizacija-podataka-pomaze-u-borbi-protiv-dezinformacija-o-covid-19-pet-primjera-dobrih-praksi\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako vizualizacija podataka poma\u017ee u borbi protiv dezinformacija o COVID-19: Pet primjera dobrih praksi - Journalift\" \/>\n<meta property=\"og:description\" content=\"Globalna pandemija COVID-19 u\u010dinila je da mediji \u0161irom svijeta daju sve od sebe kako bi proizveli pri\u010de koje poma\u017eu publici da shvati pandemiju, njene uzroke i efekte \u2013 na primjer, kako se virus \u0161iri i koje mjere mo\u017eemo poduzeti kako bismo ga minimizirali. 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