{"id":19874,"date":"2023-05-03T09:00:07","date_gmt":"2023-05-03T07:00:07","guid":{"rendered":"https:\/\/journalift.org\/generacija-z-zeli-sadrzaj-koji-je-cinjenican-zanimljiv-i-lako-razumljiv-glavni-urednik-popularnog-slovackog-medijskog-portala-deli-svoja-saznanja\/"},"modified":"2023-05-03T10:27:43","modified_gmt":"2023-05-03T08:27:43","slug":"generacija-z-zeli-sadrzaj-koji-je-cinjenican-zanimljiv-i-lako-razumljiv-glavni-urednik-popularnog-slovackog-medijskog-portala-deli-svoja-saznanja","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/generacija-z-zeli-sadrzaj-koji-je-cinjenican-zanimljiv-i-lako-razumljiv-glavni-urednik-popularnog-slovackog-medijskog-portala-deli-svoja-saznanja\/","title":{"rendered":"Generacija Z \u017eeli sadr\u017eaj koji je \u010dinjeni\u010dan, zanimljiv i lako razumljiv: Glavni urednik popularnog slova\u010dkog medijskog portala deli svoja saznanja"},"content":{"rendered":"\n<p>REFRESHER je popularni onlajn medijski portal koji pi\u0161e o vestima i \u017eivotnim temama koje privla\u010de mladu publiku. Pokrenut kao srednjo\u0161kolski projekat, uspeo je da se svrsta me\u0111u najpose\u0107enije sajtove u Slova\u010dkoj, sa 1,5 miliona \u010ditalaca mese\u010dno. Njihov cilj je da pomognu u izgradnji moderne generacije sa otvorenim umom, koja ne posmatra svet kao binarni sistem crno-belo. U ovom intervjuu sa glavnim urednikom, Matu\u0161om Banovi\u0107em, istra\u017ei\u0107emo specifi\u010dnosti na\u010dina na koji Generacija Z konzumira sadr\u017eaj i kako REFRESHER prilago\u0111ava svoj sadr\u017eaj da bi bio privla\u010dniji njima.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-1024x504.jpg\" alt=\"\" class=\"wp-image-19841\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><p><em><span style=\"font-weight: 400;\">MATU\u0160 BANOVIC, glavni urednik REFRESHER SK.<\/span><\/em><\/p><\/p>\n\n<p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Mladi konzumiraju vesti u ve\u0107oj meri nego bilo koja generacija pre njih. &#8211; MATU\u0160 BANOVIC, glavni urednik REFRESHER SK.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">REFRESHER je glas moderne generacije. Kako izgleda va\u0161a publika?<\/h3>\n\n<p><\/p>\n\n<p>Ve\u0107ina na\u0161ih \u010ditalaca ima izme\u0111u 15 i 30 godina, \u0161to spada u Generaciju Z, ali obra\u0107amo se i starijim generacijama. Fokusirani smo na pru\u017eanje sadr\u017eaja za svaki uzrast. U skladu sa na\u0161im vrednostima, podr\u017eavamo slobodu i toleranciju, stoga ciljamo uglavnom na \u010ditaoce liberalnog razmi\u0161ljanja koji \u017eive u ve\u0107im gradovima.<\/p>\n\n<h3 class=\"wp-block-heading\">Kada govorimo o Generaciji Z, koje su specifi\u010dnosti u na\u010dinu na koji oni konzumiraju sadr\u017eaj?<\/h3>\n\n<p><\/p>\n\n<p>Generacija Z \u017eeli pristup doga\u0111ajima \u010dim se dogode. \u017dele da sadr\u017eaj bude jednostavan, zanimljiv i \u010dinjeni\u010dno ta\u010dan. Klju\u010d uspeha je fokusiranje na neistra\u017eene teme koje su relevantne za njih. Ali isto tako, istina je da je Generacija Z zahtevnija publika i da je potrebno vi\u0161e truda da bi se privukla njihova pa\u017enja. Nije dovoljno samo da se zainteresuju za temu i posete sajt na osnovu Instagram posta, obi\u010dno su zadovoljni sadr\u017eajem koji vide u svom feed-u. Potrebno je vi\u0161e truda da bismo ih odveli na na\u0161 sajt.<\/p>\n\n<h3 class=\"wp-block-heading\">Koji formati su najpopularniji me\u0111u Generacijom Z?<\/h3>\n\n<p><\/p>\n\n<p>Na\u0161a najmla\u0111a publika najvi\u0161e voli video sadr\u017eaj na YouTube kanalu, a tako\u0111e su vrlo popularne i kratke ankete na sajtu, gde smo pioniri me\u0111u slova\u010dkim medijskim ku\u0107ama.<\/p>\n\n<h3 class=\"wp-block-heading\">Koristite model pretplate za REFRESHER. Mo\u017eete li podeliti va\u0161e iskustvo u vezi sa spremno\u0161\u0107u Generacije Z da pla\u0107a onlajn sadr\u017eaj?<\/h3>\n\n<p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Po mom iskustvu, Generacija Z je <\/span><a href=\"https:\/\/journalift.org\/bhsc\/zasto-ne-treba-odustajati-od-pretplatnog-modela\/\"><span style=\"font-weight: 400;\">spremnija da pla\u0107a za sadr\u017eaj<\/span><\/a><span style=\"font-weight: 400;\"> kada nudimo popust na pretplate. Na primer, nedavno smo pokrenuli promociju prvih sedam dana za samo 0,33 EUR, \u0161to je privuklo nove pretplatnike. Generacija Z obi\u010dno reaguje na teme koje ne mo\u017ee prona\u0107i u drugim medijima, na sadr\u017eaj koji je jedinstven ili predstavljen na jedinstven na\u010din, kao \u0161to su intervjui, inspirativne pri\u010de, kontroverzne teme ili odgovori na njihova pitanja (npr. seksualno obrazovanje). S druge strane, ne reaguju na te\u0161ke vesti. Tako\u0111e, uvek radimo na tome da korisnicima omogu\u0107imo jednostavnu kupovinu pretplate, zaista samo jednim klikom. Na primer, kupovina pretplate putem tekstualne poruke.<\/span><\/p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-1024x504.jpg\" alt=\"\" class=\"wp-image-19845\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">\u0160ta mislite o uobi\u010dajenim stereotipima o generaciji Z, poput toga da su lenji ili da &#8220;mladi ljudi ne tra\u017ee vesti, ve\u0107 vesti nalaze njih&#8221;? Da li ste to primetili u sopstvenom iskustvu?<\/h3>\n\n<p><\/p>\n\n<p>Po mom mi\u0161ljenju, ove hipoteze su prili\u010dno pogre\u0161ne. Usudio bih se re\u0107i da mladi, posebno oni starosti od 15 do 25 godina, dobrovoljno konzumiraju sadr\u017eaj i \u010desto konzumiraju vesti u ve\u0107oj meri nego bilo koja druga generacija pre njih. O\u010digledno je tome razlog pristup internetu i dru\u0161tvenim mre\u017eama.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Na\u0161a iskustva i podaci pokazuju da je mla\u0111oj publici zanimljiv sadr\u017eaj vesti ako je predstavljen na razumljiv na\u010din, obja\u0161njavaju\u0107i kako to uti\u010de na njih. &#8211; MATU\u0160 BANOVI\u0106, glavni urednik REFRESHER SK.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Kako prilago\u0111avate svoj sadr\u017eaj da bi bio privla\u010dniji Generaciji Z?<\/h3>\n\n<p><\/p>\n\n<p>Koristimo jednostavnije i opu\u0161tenije naslove, u kojima uvek koristimo re\u010d &#8220;ti&#8221;. Va\u017eno je na\u0107i dobar balans; ne \u017eelimo da zvu\u010dimo kao senzacionalisti\u010dki ili klikbejt naslovi, ali \u017eelimo da bude upe\u010datljivo i lako razumljivo. Obi\u010dno ne pi\u0161emo o temama kao \u0161to su strane politike; umesto toga, fokusiramo se na teme koje direktno uti\u010du na \u017eivot Generacije Z.<\/p>\n\n<h3 class=\"wp-block-heading\"><p>Ali imate i REFRESHER News, koje se bave aktuelnim doga\u0111ajima kako iz Slova\u010dke tako i iz inostranstva.<\/p><\/h3>\n\n<p><\/p>\n\n<p>Da, ali i ovde na\u0161a strategija je da imamo naslove koji \u0107e privu\u0107i Generaciju Z, opu\u0161tenije, fokusirane na to kakav uticaj  odre\u0111eni doga\u0111aj ima na njihove \u017eivote. Klju\u010d je jezik. \u010cesto pi\u0161emo o vestima o kojima pi\u0161e svako, ali tako\u0111e treba da prona\u0111emo vesti koje su jedinstvene ili da se osvrnemo na njih iz novih perspektiva kako bi bile privla\u010dnije za Generaciju Z.<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Primer naslova vesti sa Refresher News-a koji je privla\u010dan za Generaciju Z: Refresher obave\u0161tava da Slovak Land Fund redovno objavljuje listu nepoznatih vlasnika zemlji\u0161ta pod naslovom: &#8220;Da li ste nasledili zemlju od svojih predaka? Saznajte lako na njihovoj novoj listi, mo\u017eda za to niste ni znali&#8221;.<\/p><\/blockquote><\/figure>\n\n<p><p>\u00a0<\/p><\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/refresher.sk\/130953-Zdedil-si-na-Slovensku-pozemok-po-svojich-predkoch-V-tomto-novom-zozname-to-lahko-zistis-mozno-si-o-tom-ani-nevedel\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-1024x504.jpg\" alt=\"\" class=\"wp-image-19849\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">Kako ste do\u0161li na ideju da pokrenete REFRESHER News i kako se  razlikuje od glavne stranice, REFRESHER?<\/h3>\n\n<p><\/p>\n\n<p>Primetili smo interesovanje me\u0111u na\u0161im \u010ditaocima za vesti. Istovremeno, nismo \u017eeleli da REFRESHER izgubi svoju svrhu lajfstajl sajta i nismo hteli da na\u0161a po\u010detna stranica bude puna te\u0161kih, izve\u0161tajnih ili analiti\u010dkih tema. Razlika je u sadr\u017eaju. REFRESHER News izve\u0161tava eksplicitno o vestima i intervjuima o aktuelnim doga\u0111ajima, dok se REFRESHER sada fokusira i pozicionira kao lajfstajl portal. Tako\u0111e smo razdvojili na\u0161e dru\u0161tvene mre\u017ee, osim Facebook-a, jer ve\u0107ina na\u0161eg saobra\u0107aja dolazi sa Facebook-a.<\/p>\n\n<h3 class=\"wp-block-heading\">Uloga dru\u0161tvenih mre\u017ea je o\u010digledno veoma va\u017ena kada se radi o anga\u017eovanju Generacije Z. Koje platforme koristite i kako kreirate sadr\u017eaj za svaku od njih?<\/h3>\n\n<p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Koristimo sve platforme i prakti\u010dno sve vrste sadr\u017eaja koje one nude. Imamo Youtube, Facebook, Instagram, <\/span><a href=\"https:\/\/journalift.org\/bhsc\/mladi-ljudi-sve-vise-dobijaju-vesti-na-tiktok-u-sta-to-znaci-za-medije\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\"> i LinkedIn. REFRESHER News ima poseban kanal na Instagramu, Youube-u i TikToku, razdvojen od REFRESHER-a. Ciljna publika se razlikuje na svakoj platformi i prilago\u0111avamo na\u0161 sadr\u017eaj i njegov oblik prema tome.<\/span><\/p><\/p>\n\n<h3 class=\"wp-block-heading\">Mo\u017eete li dati neke primere za to?<\/h3>\n\n<p><\/p>\n\n<p>Koristimo razli\u010dite naslove za iste vesti. Na primer, u \u010dlanku koji informi\u0161e o mogu\u0107nosti odlaganja prijave poreza, koristili smo slede\u0107e naslove: <\/p>\n\n<p><p><span style=\"font-weight: 400;\">Na sajtu: Ovaj trik \u0107e vam u\u0161tedeti 600 evra, imate poslednjih 10 dana da ga iskoristite. Proverite da li mo\u017eete da ga iskoristite<br\/><\/span><span style=\"font-weight: 400;\">Google pretraga: DODATNI NOVAC: Ovaj poreski trik \u0107e vam u\u0161tedeti 600 evra<\/span><\/p><\/p>\n\n<h3 class=\"wp-block-heading\">Da li neka od platformi zahteva vi\u0161e truda od drugih?<\/h3>\n\n<p><\/p>\n\n<p>Najvi\u0161e pa\u017enje posve\u0107ujemo na\u0161em Instagram kanalu, jer zahteva druga\u010diji prikaz tema, vi\u0161e vizuelni. Tamo prodajemo \u010dlanke kroz niz pri\u010da i koristimo sve mogu\u0107nosti Instagrama da bismo postigli \u0161to vi\u0161e anga\u017eovanosti. Prema iskustvu na\u0161eg tima za anga\u017eman brenda, najefikasniji pristup na\u0161em TikTok kanalu REFRESHER News-a uklju\u010duje prikazivanje print screen-a \u010dlanka u pozadini i urednikovog lica u prvom planu. Urednik zatim prepri\u010dava \u010dlanak &#8220;od Generacije Z do Generacije Z&#8221; &#8211; koriste\u0107i vokabular prilago\u0111en Generaciji Z. Iako ova aktivnost ne donosi puno posete na\u0161em sajtu, klju\u010dna je za ja\u010danje svesti o na\u0161em brendu.<\/p>\n\n<p><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@refreshersk\/video\/7206237851418103045\" data-video-id=\"7206237851418103045\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@refreshersk\" href=\"https:\/\/www.tiktok.com\/@refreshersk?refer=embed\">@refreshersk<\/a> <p>Sopozeraj dokonca a zisti jeho obsah \ud83d\udc40 Na svete je nov\u00fd pracovn\u00fd zo\u0161it ur\u010den\u00fd pre \u013eud\u00ed vo veku 15 a\u017e 19 rokov. T\u00fdka sa partnerskej a sexu\u00e1lnej v\u00fdchovy a pou\u017e\u00edva\u0165 ho m\u00f4\u017eu gymn\u00e1zi\u00e1 \u010di stredn\u00e9 \u0161koly. Dostupn\u00fd je zadarmo online. <a title=\"refreshersk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/refreshersk?refer=embed\">#refreshersk<\/a> <a title=\"news\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/news?refer=embed\">#news<\/a> <a title=\"slovakia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slovakia?refer=embed\">#slovakia<\/a> <a title=\"slovensko\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slovensko?refer=embed\">#slovensko<\/a> <a title=\"school\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/school?refer=embed\">#school<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"tiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktok?refer=embed\">#tiktok<\/a> <a title=\"like\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/like?refer=embed\">#like<\/a> <a title=\"coment\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/coment?refer=embed\">#coment<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - REFRESHER\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7206237858733722373?refer=embed\">\u266c original sound &#8211; REFRESHER<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n<h3 class=\"wp-block-heading\">Mo\u017eete li detaljnije opisati ulogu tima za anga\u017eman brenda? Koje kriterijume treba ispunjavati \u010dlan tima?<\/h3>\n\n<p><\/p>\n\n<p>Imamo ceo tim od 5 ljudi koji rade samo na Instagram i TikTok objavama. Poznavanje dru\u0161tvenih mre\u017ea i njihovih promenjivih algoritama je klju\u010dno, rekao bih da oni treba da \u017eive s dru\u0161tvenim medijima, prate trendove, znaju \u0161ta je trenutno aktualno na TikToku, da prate strane medije i na\u010din na koji oni nude sadr\u017eaj na dru\u0161tvenim mre\u017eama. Ne moraju imati novinarsko iskustvo niti obrazovanje, ali kriti\u010dko razmi\u0161ljanje je neizbe\u017eno, moraju razumeti informacije koje prenose. To je poput konobara u restoranu.<\/p>\n\n<h3 class=\"wp-block-heading\">Koliko je skupo kreirati sadr\u017eaj posebno za dru\u0161tvene medije u pore\u0111enju sa tradicionalnim formatima?<\/h3>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-1024x504.jpg\" alt=\"\" class=\"wp-image-19857\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<p>Na\u0161 uredni\u010dki tim kreira 99% sadr\u017eaja, tako da na\u0161 BET tim slu\u017ei kao podr\u0161ka temama o kojima se ve\u0107 pi\u0161e. Njihova je uloga u\u010diniti sadr\u017eaj privla\u010dnijim i naravno, \u017eelimo da \u010ditaoci na kraju posjete na\u0161 sajt. Dru\u0161tvene mre\u017ee slu\u017ee kao &#8220;tizer&#8221; za stvaranje interesovanja. \u0160tavi\u0161e, imamo poseban video tim, ali zna\u010dajan deo njihovog posla je kreiranje sadr\u017eaja za plac\u0301ena partnerstva.<\/p>\n\n<h3 class=\"wp-block-heading\">O\u010digledno, dru\u0161tvene mre\u017ee donose zna\u010dajan deo ukupnog saobra\u0107aja. Kako to izgleda u va\u0161oj redakciji kada, na primer, Facebook ne radi nekoliko sati, kao \u0161to se dogodilo pre nekoliko meseci?<\/h3>\n\n<p><\/p>\n\n<p>Sve gori i pani\u010dimo \ud83d\ude00 Ne tako davno, bili smo prili\u010dno zavisni od Facebook-a i do\u017eiveli smo zna\u010dajan pad  saobra\u0107aja na Facebook-u. Bilo je trenutaka kada nam je on donosio 50% ukupnog saobra\u0107aja. Poku\u0161avamo eliminisati zavisnost od Facebook-a koliko god mo\u017eemo.<\/p>\n\n<h3 class=\"wp-block-heading\">Kako to radite?<\/h3>\n\n<p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Planiramo napraviti neka pobolj\u0161anja u na\u0161oj aplikaciji, tako\u0111e implementiramo <\/span><span style=\"font-weight: 400;\">REMP<\/span><span style=\"font-weight: 400;\"> (Platformu za uklju\u010divanje \u010ditatelja i monetizaciju) kako bismo se odvojili od platformi tre\u0107ih strana. Kada govorimo o aplikaciji REFRESHER, optimizujemo je kako bi odgovarala potrebama generacije Z, posebno kako bi izgledala vi\u0161e kao feed dru\u0161tvenih mre\u017ea. \u017delimo da na\u0161a primarna ciljna publika konzumira na\u0161 sadr\u017eaj prvenstveno u na\u0161oj aplikaciji, a ne na Facebook-u.<\/span><\/p><\/p>\n\n<h3 class=\"wp-block-heading\">Kako podsti\u010dete \u010ditaoce da do\u0111u na aplikaciju i veb-sajt?<\/h3>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-1024x504.jpg\" alt=\"\" class=\"wp-image-19861\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<p>Putem push obave\u0161tenja i biltena. Push obave\u0161tenja rade jednako dobro i na anga\u017eovanju generacije Z i starijih generacija. Kada je u pitanju marketing putem e-po\u0161te, znamo da dobro funkcioni\u0161e i radujemo se isprobati ga sa REMP-om. Trenutno su na\u0161i bilteni sada automatizovani, ali planiramo raditi na na\u0161oj strategiji slanja biltena i u\u010diniti na\u0161e biltene personalizovanijim i uredni\u010dkim, umesto automatski generisane liste nedavnih \u010dlanaka.<\/p>\n\n<h3 class=\"wp-block-heading\">\u0160ta mislite o kori\u0161\u0107enju influensera za promociju sadr\u017eaja? Da li se to uop\u0161te uklapa sa vestima?<\/h3>\n\n<p><\/p>\n\n<p>Influenseri koji su popularni me\u0111u generacijom Z poma\u017eu u kreiranju kul imid\u017ea REFRESHERA, ali takve saradnje se uglavnom vi\u0111aju na dru\u0161tvenim mre\u017eama. Koristimo ih pre svega za promovisanje na\u0161ih partnerskih reklama, \u0161to je me\u0111usobno korisna saradnja. Me\u0111utim, na\u0161 uredni\u010dki sadr\u017eaj se proizvodi nezavisno i slobodno, i to treba razdvojiti. Iz moje perspektive, imati novinara kojeg tako\u0111e prate mnogi ljudi (kao \u0161to je Monika T\u00f3dov\u00e1 iz Dennika N) koji deli svoj sadr\u017eaj na Instagramu mo\u017ee koristiti va\u0161em brendu. Ako influenser prona\u0111e interesantnu temu u na\u0161em sadr\u017eaju i podeli je, prirodno od toga imamo koristi.<\/p>\n\n<h3 class=\"wp-block-heading\">Koliko godina ima tim REFRESHER-a?<\/h3>\n\n<p><\/p>\n\n<p>Na\u0161 uredni\u010dki tim se kre\u0107e u dobi od 20 do 40 godina. Novi mladi i stariji ljudi redovno dolaze i odlaze, to je prirodan proces. Tim za anga\u017eman brenda je posebno usmeren ka generaciji Z, kako bi mogli &#8216;prevesti&#8217; sadr\u017eaj na jezik koji razumeju pripadnici te generacije.<\/p>\n\n<h3 class=\"wp-block-heading\">Da li verujete da je mogu\u0107e kreirati sadr\u017eaj koji \u0107e biti privla\u010dan generaciji Z, ako je va\u0161a redakcija malo starija i manje upu\u0107ena u tehnologiju? \u0160ta biste preporu\u010dili takvom medijskoj ku\u0107i, odakle po\u010deti?<\/h3>\n\n<p><\/p>\n\n<p>Primetio sam da se to ve\u0107 de\u0161ava, mnoge redakcije imaju mladog sta\u017eistu iz generacije Z, koji na primer intervju\u0161e urednike ili pravi live video zapise na Instagramu. Toplo preporu\u010dujem da zaposlite osobu iz generacije Z, koja \u0107e biti &#8216;prevodilac&#8217; na jezik mladih. Ovo nije direktno povezano sa konverzijama, ali je veoma bitno za izgradnju svesti o brendu na dru\u0161tvenim mre\u017eama.<\/p>\n\n<p><p><em><b>Odricanje od odgovornosti:: Ovaj \u010dlanak je izvorno objavljen na <\/b><a href=\"https:\/\/fatchillimedia.com\/blog\/gen-z-wants-content-that-is-factual-interesting-and-easily-understandable-refreshers-chief-editor-shares-how-they-connect-with-young-audiences\/\"><b>Fat Chilli Media<\/b><\/a><b>.<\/b><\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REFRESHER je popularni onlajn medijski portal koji pi\u0161e o vestima i \u017eivotnim temama koje privla\u010de mladu publiku. Pokrenut kao srednjo\u0161kolski projekat, uspeo je da se svrsta me\u0111u najpose\u0107enije sajtove u Slova\u010dkoj, sa 1,5 miliona \u010ditalaca mese\u010dno. Njihov cilj je da pomognu u izgradnji moderne generacije sa otvorenim umom, koja ne posmatra svet kao binarni sistem [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":19867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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