{"id":3243,"date":"2021-04-28T22:22:46","date_gmt":"2021-04-28T22:22:46","guid":{"rendered":"https:\/\/journalift.org\/?p=3243"},"modified":"2021-07-01T12:30:29","modified_gmt":"2021-07-01T12:30:29","slug":"kako-je-media-daily-izgradio-svoju-medijsku-zajednicu","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/kako-je-media-daily-izgradio-svoju-medijsku-zajednicu\/","title":{"rendered":"[Li\u010dno] Kako je Media Daily izgradio svoju medijsku zajednicu?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Svi mi koji radimo u medijima dobro smo nau\u010dili da je jedino sigurno u na\u0161im poslovnim \u017eivotima to da &#8211; sigurnosti nema. Svakog dana moramo oslu\u0161kivati svoju medijsku zajednicu, mijenjati se i prilago\u0111avati tr\u017ei\u0161tu. Primje\u0107ujete da sam namjerno napisao zajednicu, a ne publiku, jer ve\u0107 odavno taj proces nije jednosmjeran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priznajem, i sam sam bio djelomi\u010dno u zabludi kad sam pokrenuo <a href=\"https:\/\/mediadaily.biz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Daily<\/a> &#8211; <strong>specijalizirani portal za medije<\/strong>. Ideja je bila dobra, znanje, ekipa i iskustvo neupitno, a \u017eelja i upornost na iznimnoj razini. Ipak, bio sam pomalo razo\u010daran financijskim rezultatima starta mog novog projekta. Vi\u0161e je razloga za to, pa sam mjesece nakon po\u010detka posvetio preispitivanju odrednica s kojima sam krenuo u ovaj poslovni poduhvat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Iz dana\u0161njeg kuta gledanja, ovo ne bih nikada vi\u0161e napravio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako je moj <strong>portal na pretplatu<\/strong>, znao sam da \u0107e to biti najte\u017ei i najosjetljiviji dio mog poduzetni\u010dkog poduhvata. Sve analize do kojih sam do\u0161ao u fazi pripreme projekta govorile su da je iznimno mali dio \u010ditala\u010dke publike spreman pla\u0107ati za onlajn vijesti pa sam, sigurnosti radi i dvostruke provjere, prije investicije odlu\u010dio sprovesti vlastitu analizu.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Za divno \u010dudo moja anketa, provedena na 500 ljudi iz medija, dala mi je druga\u010dije, zna\u010dajno bolje rezultate. Tu sam napravio prvu gre\u0161ku jer sam zanemario \u010dinjenicu da ljudi puno lak\u0161e ne\u0161to obe\u0107aju nego to izvr\u0161e, pa sam u investiciju u\u0161ao opu\u0161tenije i sna\u017enije, ra\u010dunaju\u0107i da \u0107u u roku od 6 mjeseci postati samoodr\u017eiv. Htio sam napraviti <em>bum<\/em>, ali sam zanemario da poslije <em>bum<\/em> gotovo uvijek dolazi <em>tres<\/em>.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Iz dana\u0161njeg kuta gledanja to ne bih nikada vi\u0161e napravio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bolje je krenuti opreznije i s manjim o\u010dekivanjima kako bi se novac namijenjen za investiciju optimalnije rasporedio.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druga gre\u0161ka je bila to \u0161to sam portal koncipirao prvenstveno na na\u010din: <em><strong>Mi vama vijesti, vi nama novac za tu uslugu<\/strong>.<\/em> Nisam u startu punu pa\u017enju posvetio interakciji s na\u0161im \u010ditateljstvom. Tada mi se \u010dinilo da je vrijednost informacija koje objavljujemo dovoljna da bi se postalo na\u0161im pretplatnikom. Ipak, nije bila i vrlo brzo sam morao osmisliti na\u010dine kako promijeniti po\u010detne lo\u0161ije trendove.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/02-Korak-1-Izgradnja-odnosa-sa-zajednicom-1024x506.png\" alt=\"\" class=\"wp-image-3521\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/02-Korak-1-Izgradnja-odnosa-sa-zajednicom-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/02-Korak-1-Izgradnja-odnosa-sa-zajednicom-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/02-Korak-1-Izgradnja-odnosa-sa-zajednicom-768x380.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/02-Korak-1-Izgradnja-odnosa-sa-zajednicom.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Korak 1: Izgradnja odnosa sa zajednicom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na po\u010detku rada ponudili smo svim pretplatnicima mogu\u0107nost da portal \u010ditaju 15 dana gratis i time smo stvorili <strong>bazu ljudi<\/strong> koji su ve\u0107 \u010duli za nas i kojima se nismo morali vi\u0161e posebno&nbsp;predstavljati tko smo, \u0161to smo i \u0161to nudimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S tim osobama, koje su iskoristile besplatno razdoblje, a nakon toga nisu postali pretplatnici portala, nastavili smo <strong>komunikaciju putem e-mail-a<\/strong>. U njemu nismo inzistirali na pitanju za\u0161to nisu postali na\u0161i pretplatnici, <strong>ve\u0107 \u0161to im se svi\u0111a i \u0161to im se ne svi\u0111a na portalu<\/strong>. Kao nagradu za njihov trud, poklonili smo im dodatnih 30 dana besplatnog kori\u0161tenja portala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj postupak ponavljamo svake godine po jedanput, naravno svaki put s nekim drugim pitanjima. <strong>Anketa nam je pomogla da bolje upoznamo na\u0161e \u010ditatelje i da na temelju odgovora mijenjamo svoj smjer poslovanja.<\/strong> Naravno, na taj smo na\u010din pridobili odre\u0111en broj novih pretplatnika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu nismo stali, ali nam je pomoglo i ohrabrilo nas da po\u010dnemo graditi svoju medijsku zajednicu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/03-Korak-2-Ukljuciti-zajednicu-u-projekt-1024x506.png\" alt=\"\" class=\"wp-image-3525\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/03-Korak-2-Ukljuciti-zajednicu-u-projekt-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/03-Korak-2-Ukljuciti-zajednicu-u-projekt-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/03-Korak-2-Ukljuciti-zajednicu-u-projekt-768x380.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/03-Korak-2-Ukljuciti-zajednicu-u-projekt.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Korak 2: Uklju\u010diti zajednicu u projekt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Da bismo \u0161to vi\u0161e uklju\u010dili ljude u na\u0161 projekt, osmislili smo i <strong>izbor za najbolji regionalni news portal<\/strong>. U izboru sudjeluje 30 news portala iz 6 dr\u017eava, a odabir traje mjesec dana. Pobjednik se dobiva zbrojem bodova \u017eirija i glasovanjem \u010ditatelja tih portala, me\u0111u kojima su, naravno, i zaposlenici tih medijskih ku\u0107a koji su na\u0161a primarna ciljna skupina.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portali su potom objavili na svojim stranicama da su nominirani u izboru i tako nam pomogli u promociji cijelog&nbsp; projekta. S druge strane, uspjeli smo anga\u017eirati medijske djelatnike da podr\u017ee svoje tvrtke glasuju\u0107i u anketi i time smo jo\u0161 vi\u0161e pro\u0161irili svoju medijsku zajednicu. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Za vrijeme izbora za najbolji regionalni news portal bilje\u017eimo porast broja korisnika i interakcija za <strong>vi\u0161e od 1000%!<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Da bismo dodali vrijednost na\u0161eg portala, a u skladu s potrebama na\u0161e zajednice, iznimno smo aktivni na svim dru\u0161tvenim mre\u017eama na kojima diskutiramo s \u010ditateljima oko aktualnih medijskih doga\u0111aja i tema o kojima drugi ne pi\u0161u.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/04-Korak-3-Kreirati-dodatnu-vrijednost-1024x506.png\" alt=\"\" class=\"wp-image-3529\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/04-Korak-3-Kreirati-dodatnu-vrijednost-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/04-Korak-3-Kreirati-dodatnu-vrijednost-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/04-Korak-3-Kreirati-dodatnu-vrijednost-768x380.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/04-Korak-3-Kreirati-dodatnu-vrijednost.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Korak 3: Kreirati dodatnu vrijednost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokrenuli smo i <strong>vlastitu medijsku biblioteku<\/strong> u kojoj smo, opet u skladu s povratnim informacijama koje smo dobili od na\u0161e medijske zajednice, objavili knjigu <a href=\"https:\/\/mediadaily.biz\/2019\/11\/02\/u-prodaji\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>25. godina privatnih elektroni\u010dkih medija u Hrvatskoj<\/em><\/a> koje nije bilo na tr\u017ei\u0161tu, a prepuna je povijesnih \u010dinjenica o razvoju medija. <strong>Prije izdavanja knjige okupili smo klju\u010dne osobe, o kojima smo pisali u knjizi, na Okruglom stolu organiziranom u novinarskom domu u Zagrebu<\/strong>. Knjiga je dobila i preporuku znanstvene zajednice kao dobrodo\u0161lo \u0161tivo za studente novinarstva.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upravo sada radimo i na jo\u0161 dvije knjige, a ovog puta su to regionalna izdanja<\/strong>. Radi se o knjigama <em>Sport i televizija<\/em> i <em>Razvoj javnih RTV servisa od 1990 godine do danas<\/em>. \u017dele\u0107i \u0161to vi\u0161e vezati posjetitelje portala uz nas, ove knjige poklanjamo na\u0161im pretplatnicima, a svim drugima ponuditi \u0107emo kupnju istih u <em>Media shop<\/em>-u, na\u0161oj veb trgovini koja je upravo pokrenuta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/05-Korak-4-Dodatno-okupiti-zajednicu_-1024x506.png\" alt=\"\" class=\"wp-image-3533\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/05-Korak-4-Dodatno-okupiti-zajednicu_-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/05-Korak-4-Dodatno-okupiti-zajednicu_-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/05-Korak-4-Dodatno-okupiti-zajednicu_-768x380.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/05-Korak-4-Dodatno-okupiti-zajednicu_.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Korak 4: Dodatno okupiti zajednicu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161u medijsku zajednicu planirali smo dodatno okupljati i na prigodnim medijskim skupovima no pandemija Covid-19 za sada je odgodila tu aktivnost. Stoga ih anga\u017eiramo na epidemiolo\u0161ki sigurnim <strong>onlajn panel raspravama koje emitiramo u\u017eivo na dru\u0161tvenim mre\u017eama, a potom snimke objavljujemo na <a href=\"https:\/\/www.youtube.com\/channel\/UCl2yXie2EQmBvyiitzANkmw\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube kanalu<\/a>.<\/strong> Naravno, za vrijeme u\u017eivo emitiranja svi mogu postavljati pitanja na\u0161im panelistima i tako aktivno kreirati i usmjeravati po\u010detnu temu panela.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/06-Korak-5-Ponuditi-zajednici-nesto-novo-1024x506.png\" alt=\"\" class=\"wp-image-3537\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/06-Korak-5-Ponuditi-zajednici-nesto-novo-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/06-Korak-5-Ponuditi-zajednici-nesto-novo-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/06-Korak-5-Ponuditi-zajednici-nesto-novo-768x380.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/05\/06-Korak-5-Ponuditi-zajednici-nesto-novo.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Korak 5: Ponuditi zajednici ne\u0161to novo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anga\u017eman poznatih i priznatih medijskih stru\u010dnjaka kroz rubriku <em>Gost komentator<\/em> bio je tako\u0111er pun pogodak, jer smo s njom <strong>dobili na dodatnoj vjerodostojnosti<\/strong>. Zanimljivo je da nas do sada jo\u0161 nitko nije odbio kad smo ga kontaktirali da za na\u0161 portal napi\u0161e osvrt o nekoj specifi\u010dnoj medijskoj situaciji, za koju smo procijenili da je taj sugovornik najbolje poznaje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uz sve navedeno, na\u0161i financijski rezultati su se od po\u010detnih razo\u010darenja znatno pobolj\u0161ali. Kao \u0161to se da primjetiti, <strong>takav trend se promijenio od trenutka kada smo po\u010deli na\u0161u \u010ditala\u010dku publiku pretvarati u medijsku zajednicu sa specifi\u010dnim dodatnim vrijednostima.<\/strong> Iz sada\u0161njeg kuta gledanja znam da to svi mi u medijima moramo i dalje, svakodnevno raditi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svi mi koji radimo u medijima dobro smo nau\u010dili da je jedino sigurno u na\u0161im poslovnim \u017eivotima to da &#8211; sigurnosti nema. Svakog dana moramo oslu\u0161kivati svoju medijsku zajednicu, mijenjati se i prilago\u0111avati tr\u017ei\u0161tu. Primje\u0107ujete da sam namjerno napisao zajednicu, a ne publiku, jer ve\u0107 odavno taj proces nije jednosmjeran. Priznajem, i sam sam bio [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[66,63],"tags":[],"class_list":["post-3243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brending-i-marketing","category-razvoj-biznisa","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Li\u010dno] Kako je Media Daily izgradio svoju medijsku zajednicu? - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/kako-je-media-daily-izgradio-svoju-medijsku-zajednicu\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Li\u010dno] Kako je Media Daily izgradio svoju medijsku zajednicu? - Journalift\" \/>\n<meta property=\"og:description\" content=\"Svi mi koji radimo u medijima dobro smo nau\u010dili da je jedino sigurno u na\u0161im poslovnim \u017eivotima to da &#8211; sigurnosti nema. Svakog dana moramo oslu\u0161kivati svoju medijsku zajednicu, mijenjati se i prilago\u0111avati tr\u017ei\u0161tu. Primje\u0107ujete da sam namjerno napisao zajednicu, a ne publiku, jer ve\u0107 odavno taj proces nije jednosmjeran. 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