{"id":8150,"date":"2021-07-30T00:12:28","date_gmt":"2021-07-29T22:12:28","guid":{"rendered":"https:\/\/journalift.org\/?p=8150"},"modified":"2021-07-30T00:12:29","modified_gmt":"2021-07-29T22:12:29","slug":"engagement-editor-novo-zanimanje-medijske-industrije","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/engagement-editor-novo-zanimanje-medijske-industrije\/","title":{"rendered":"Engagement editor \u2013 novo zanimanje medijske industrije"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do pre par decenija, mediji nisu imali mnogo na\u010dina da saznaju \u0161ta njihova publika zaista misli o sadr\u017eaju koji proizvode. Jedine povratne informacije svodile su se na pisanje pisama\/mejlova redakcijama, razgovore na ulici u slu\u010daju manjih sredina, a uspe\u0161nost medija merila se brojem ogla\u0161iva\u010da i brojem prodatih primeraka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kao i svaka pre nje, i digitalna revolucija unela je ranije nezamislive promene u na\u0161u svakodnevicu, navike i na\u010din na koji konzumiramo sadr\u017eaj. Od \u010dekanja na informaciju i oslanjanja na novinare i urednike da do\u0111u do pri\u010de, danas \u017eivimo u svetu u kom svako mo\u017ee da objavi pri\u010du (ili postane pri\u010da).<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Demokratizacija informacija je za mnoge medije do\u0161la kao iznena\u0111uju\u0107e negativno otre\u017enjenje \u2013 vi\u0161e nije dovoljno od\u0161tampati novine ili objaviti sadr\u017eaj na sajtu i osloniti se na lojalnu publiku da svoje vreme utro\u0161e ba\u0161 na nas.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za razliku od kompleksnosti prevo\u0111enja celog analognog sistema u kakvom su funkcionisale redakcije u digitalni, prilago\u0111avanje pojedinaca (zajednice) je bilo neuporedivo br\u017ee. Publika je prihvatila alate koji im daju priliku da biraju kada i odakle \u0107e pristupiti sadr\u017eaju sa ve\u0107om lako\u0107om nego mediji koji proizvode taj sadr\u017eaj. Mediji danas, a pogotovo manji, lokalni, imaju utisak da po prvi put moraju da se takmi\u010de upravo sa onima na koje su se do sada bezrezervno oslanjali \u2013 sa svojom zajednicom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u0111utim, postoji i druga strana medalje. Kao nikada ranije, napredak tehnologije i digitalnih alata nam daje priliku da saznamo sve \u0161to je potrebno o na\u0161oj publici, budemo im bliskiji i relevantniji, a da sadr\u017eaj koji proizvodimo odgovara njihovim potrebama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Put onih koji su morali tome da se prilagode je bio te\u017eak, a za ne tako mali broj medija i nemogu\u0107. Ipak, povratka na staro nema, a igra se svodi na dve ne tako jednostavne opcije \u2013 prilagoditi se ili odustati.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zajednica-kao-partner-u-kreiranju-sadrzaja-1024x506.png\" alt=\"Zajednica-kao-partner-u-kreiranju-sadrzaja\" class=\"wp-image-8167\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zajednica-kao-partner-u-kreiranju-sadrzaja-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zajednica-kao-partner-u-kreiranju-sadrzaja-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zajednica-kao-partner-u-kreiranju-sadrzaja-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zajednica-kao-partner-u-kreiranju-sadrzaja.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zajednica kao partner u kreiranju sadr\u017eaja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kliktaju\u0107i, \u201eskroluju\u0107i\u201c, a posebno \u201elajkuju\u0107i\u201c, komentari\u0161u\u0107i i dele\u0107i sadr\u017eaje na internetu, ljudi su po\u010deli da ostavljaju svoje <strong>digitalne tragove<\/strong> \u2013 neprocenjivu koli\u010dinu merljivih podataka koji postaju osnovni izvor informacija za korporacije, velike ogla\u0161iva\u010de, organizacije, ali i ogromne medijske ku\u0107e (ako vas ovo zanima, saznajte vi\u0161e na besplatnom onlajn kursu <a href=\"https:\/\/journalift.org\/bhsc\/courses\/strateska-upotreba-podataka-od-osnova-do-donosenja-odluka-na-osnovu-podataka\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Strate\u0161ka upotreba podataka &#8211; od osnova do dono\u0161enja odluka na osnovu podataka<\/em><\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u0111utim, \u010dak ni u isklju\u010divo digitalnim redakcijama, umre\u017eavanje i spajanje novinara i njihove zajednice se ne podrazumeva i nije konstanta, dok u tradicionalnijim medijima fokusiranje na gra\u0111enje odnosa sa zajednicom jo\u0161 uvek nije ni centralna tema (Assmann, Diakopoulos, 2017).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>U ovom me\u0111uprostoru zapravo nastaje pozicija (audience) engagement editora<\/strong>, usmerena na u\u010dvr\u0161\u0107ivanje i odr\u017eavanje odnosa sa zajednicom, oslu\u0161kivanje njihovih potreba, a sve sa ciljem kvalitetnijeg izve\u0161tavanja. U nedostatku odgovaraju\u0107eg prevoda (urednik\/ca anga\u017eovanja zajednice, urednik\/ca uklju\u010divanja zajednice nedovoljno precizno opisuju poziciju), u nastavku teksta koristi\u0107emo originalni naziv.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Sta-tacno-radi-engagement-editor-1_2-1024x506.png\" alt=\"Sta-tacno-radi-engagement-editor-1_2\" class=\"wp-image-8155\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Sta-tacno-radi-engagement-editor-1_2-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Sta-tacno-radi-engagement-editor-1_2-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Sta-tacno-radi-engagement-editor-1_2-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Sta-tacno-radi-engagement-editor-1_2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta ta\u010dno radi engagement editor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ukratko, engagement editor je centralna <strong>sprega izme\u0111u publike i redakcije<\/strong> \u2013 osoba koja&nbsp; omogu\u0107ava da se zajednica uklju\u010di u izve\u0161tavanje o vestima i u razgovor o temama koje medij obra\u0111uje. Njegov\/njen posao je da vodi redakciju u procesu uklju\u010divanja, oslu\u0161kivanja i pra\u0107enja \u017eelja i potreba publike, ali i da na osnovu tih uvida uti\u010de na ure\u0111iva\u010dku politiku medija i doprinese \u0161to kvalitetnijem i relevantnijem izve\u0161tavanju.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Va\u017eno je naglasiti da engagement editor ne donosi odluke (samo) na osnovu instinkta i pretpostavki. Zahvaljuju\u0107i analitici koja je sada dostupna kako na sajtovima medija, tako i na njihovim eksternim komunikacijskim kanalima, osoba zadu\u017eena za gra\u0111enje odnosa sa zajednicom se koristi preciznim i konkretnim podacima.&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mediji danas imaju priliku da u realnom vremenu dobijaju podatke koji im govore ko je njihova zajednica i na koji na\u010din konzumira sadr\u017eaj &#8211; od demografskih karakteristika, broja pregleda stranica, stepena konverzije, vremena provedenog na sajtu i mnogih drugih korisnih informacija koje mo\u017eete dobiti (sem preko Google analitike i analitike na dru\u0161tvenim mre\u017eama) i kori\u0161\u0107enjem posebnih softvera, posebno prilago\u0111enih za potrebe redakcija \u2013 neki od primera su <a href=\"https:\/\/heap.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heap Analytics<\/a>, <a href=\"https:\/\/my.omniture.com\/login\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omniture<\/a>, <a href=\"https:\/\/chartbeat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chartbeat<\/a>, <a href=\"https:\/\/clicky.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clicky<\/a>, ali i besplatni, open-source alati poput <a href=\"http:\/\/www.openwebanalytics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open Web Analytics<\/a> i <a href=\"https:\/\/piwik.pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Piwik<\/a>. Kori\u0161\u0107enjem informacija koje nam tehnologija omogu\u0107ava, veza koju mediji stvaraju sa publikom postaje \u010dvr\u0161\u0107a, pristup personalniji, a podr\u0161ka koja se dobija zauzvrat vi\u0161estruka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zbog toga su klju\u010dna tri polja u kojima bi engagement editor trebalo da ima izuzetno znanje:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Poznavanje dru\u0161tvenih mre\u017ea,<\/li><li>Analiza podataka,<\/li><li>Ure\u0111iva\u010dka strategija i politika.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">U zavisnosti od resursa i potrebe, ovu poziciju mo\u017ee da obavlja jedna osoba, puno radno vreme, ili da zadu\u017eenja budu podeljena izme\u0111u vi\u0161e \u010dlanova redakcije. Tako\u0111e, jedno od re\u0161enja mo\u017ee biti i dodeljivanje novih zadu\u017eenja osobi u timu \u2013 naj\u010de\u0161\u0107e se de\u0161ava da to bude osoba koja se bavi dru\u0161tvenim mre\u017eama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kakva god odluka bila i ko god na kraju bio nosilac pozicije, va\u017eno je napomenuti da odnos sa zajednicom mora biti jedan od primarnih fokusa svakoga u redakciji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ipak, ovde je va\u017eno naglasiti da analitika nije sve. Algoritmi na osnovu kojih dru\u0161tvene mre\u017ee i Google funkcioni\u0161u znaju da budu varljivi, ili u najmanju ruku nisu sveobuhvatni, zbog \u010dega ih treba uzeti sa rezervom<\/strong>. Analitika obi\u010dno uvek u prvi plan isti\u010de najpopularnije sadr\u017eaje, ali oni nisu uvek medijski relevantni, niti prava i jedina slika stanja. To zna\u010di da vode\u0107i se isklju\u010divo analitikom rizikujemo da u potpunosti zanemarimo relevantne teme koje su u javnom interesu ili \u010dak cele grupe gra\u0111ana koje analitika nikada ne\u0107e uzeti u obzir, poput marginalizovanih grupa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zato je va\u017eno da ulogu engagement editora obavlja neko ko razume zajednicu i van online, digitalnih okvira.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Odnos-sa-zajednicom-nije-prolazni-trend-1024x506.png\" alt=\"Odnos-sa-zajednicom-nije-prolazni-trend\" class=\"wp-image-8175\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Odnos-sa-zajednicom-nije-prolazni-trend-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Odnos-sa-zajednicom-nije-prolazni-trend-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Odnos-sa-zajednicom-nije-prolazni-trend-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Odnos-sa-zajednicom-nije-prolazni-trend.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Odnos sa zajednicom nije prolazni trend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poslednjih godina se sve vi\u0161a pri\u010da o va\u017enosti zajednice, i to ne samo u kontekstu medijske industrije, ve\u0107 i neprofitnih organizacija, pa \u010dak i kompanija. U slu\u010daju medija, stvar je jasna \u2013 osnovni razlog zbog kog medij postoji (ili bi barem trebalo) je zadovoljavanje potrebe njihove ciljne grupe za objektivnim, pravovremenim i relevantnim informacijama. Me\u0111utim, u realnosti, ovaj cilj je te\u0161ko ostvariti kada je sve te\u017ee do\u0107i do izvora finansiranja, posebno u slu\u010daju lokalnih medija.&nbsp; Jednostavno i univerzalno re\u0161enje za finansijsku odr\u017eivost, barem za sada, ne postoji. Lokalni, mali mediji su prinu\u0111eni da pre\u017eivljavaju i da izvore finansiranja pronalaze ili u javnim bud\u017eetima, ogla\u0161iva\u010dima, me\u0111unarodnim grantovima ili alternativnim biznis modelima, obi\u010dno se oslanjaju\u0107i na kombinaciju dva ili tri predstavljena izvora. Ali, gde je tu zajednica i za\u0161to joj poklanjamo toliko pa\u017enje kada tu nema novca?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre svega, mediji su glas zajednice na lokalu i rade za njih. \u0160to ste joj bli\u017ei i relevantniji, bi\u0107ete joj neophodniji, a ako uzmemo u obzir na svi gorenavedeni izvori finansiranja nisu stalni, redovni i da politi\u010dki pritisci nisu nepoznanica u bilo kom medijskom okru\u017eenju, a posebno balkanskom, zajednica se name\u0107e jedina neophodna konstanta.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Kada imate podr\u0161ku i poverenje zajednice, a to poverenje gradite na transparentnosti, kvalitetnom i beskompromisnom izve\u0161tavanju, imate partnere na koje uvek mo\u017eete da se oslonite.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Neki od medija sa zapadnog Balkana su jo\u0161 pre nekog vremena po\u010deli da posve\u0107uju posebnu pa\u017enju svojoj zajednici i zahvaljuju\u0107i toj odluci postali nezavisniji, priznatiji i relevantniji nego ikada pre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Ko-uopste-ima-vremena-da-se-time-bavi-1024x506.png\" alt=\" Ko-uopste-ima-vremena-da-se-time-bavi\" class=\"wp-image-8159\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Ko-uopste-ima-vremena-da-se-time-bavi-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Ko-uopste-ima-vremena-da-se-time-bavi-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Ko-uopste-ima-vremena-da-se-time-bavi-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Ko-uopste-ima-vremena-da-se-time-bavi-1536x758.png 1536w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Ko-uopste-ima-vremena-da-se-time-bavi-2048x1011.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ko uop\u0161te ima vremena da se time bavi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo je pitanje koje \u0107e ve\u0107ina medija postaviti, i \u010desto s pravom. Posebno u slu\u010daju malih, lokalnih medija, uvo\u0111enje ove pozicije se mo\u017ee \u010diniti kao luksuz. Ipak, \u010dinjenica je da ovaj trend nije prolazan i da \u0107e mediji koji ovo shvate pre i profitirati zbog svoje odluke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odli\u010dan primer uklju\u010divanja zajednice u rad je istra\u017eiva\u010dki portal KRIK. Na njihovom primeru se odli\u010dno vide vi\u0161estruki benefiti uzimanja u obzir zajednice \u2013 zahvaljuju\u0107i jasnom definisanju ciljnih grupa (iako ste medij, nikada se ne obra\u0107ate celokupnoj javnosti), analitici koja im sugeri\u0161e na \u0161ta da se usmere, koje pri\u010de su \u010ditanije, \u0161ta \u010ditaoce najvi\u0161e interesuje, redovnoj (offline i online) komunikaciji sa zajednicom, KRIK je u stanju da redovno proizvodi sadr\u017eaj koji \u0107e njihova publika sa uzbu\u0111enjem i\u0161\u010dekivati \u010dak i po nekoliko meseci, i kao rezultat nagraditi redovnim donacijama, koje danas \u010dine 25% njihovog godi\u0161njeg bud\u017eeta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zadrzavanje-a-ne-gubitak-kontrole-nad-sadrzajem-1024x506.png\" alt=\"Zadrzavanje-a-ne-gubitak-kontrole-nad-sadrzajem\" class=\"wp-image-8151\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zadrzavanje-a-ne-gubitak-kontrole-nad-sadrzajem-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zadrzavanje-a-ne-gubitak-kontrole-nad-sadrzajem-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zadrzavanje-a-ne-gubitak-kontrole-nad-sadrzajem-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/Zadrzavanje-a-ne-gubitak-kontrole-nad-sadrzajem.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zadr\u017eavanje, a ne gubitak kontrole nad sadr\u017eajem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedan od argumenata koji mo\u017ee da se postavi ti\u010de se upravo uticaja na ure\u0111iva\u010dku politiku medija i gubitka autonomije nad sadr\u017eajem koji se proizvodi. Tako\u0111e, jedna od bojazni svakog medija mo\u017ee biti i gubitak integriteta i kvaliteta izve\u0161tavanja. Uloga engagement editora i celog tima, jeste da ne odustane od tema koje smatra relevantnim i svoje ure\u0111iva\u010dke politike, ali da istovremeno ne zanemaruje vrednost i zna\u010daj povratnih informacija koje \u0107e (deo) njihove zajednice podeliti sa njima. Ovaj balans, koliko god to izgledalo, nije nemogu\u0107, ali jeste proces koji podrazumeva testiranje, gre\u0161ke, u\u010denje iz njih i prilago\u0111avanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kona\u010dno, vreme koje \u0107ete ulo\u017eiti u gra\u0111anje i odnos sa zajednicom je sve samo ne izgubljeno. Neka vas vreme koje vam je potrebno da do\u0111ete do konkretnih rezultata ne obeshrabri \u2013 KRIK je na svojih 25% radio punih \u0161est godina, ali je u velikoj meri taj procenat danas vredniji nego novac bilo kog donatora, ogla\u0161iva\u010da ili drugog izvora i ako ostanete dosledni svom cilju, vrednostima i kvalitetu, ima\u0107ete ljude oko vas na koje \u0107ete mo\u0107i da se oslonite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do pre par decenija, mediji nisu imali mnogo na\u010dina da saznaju \u0161ta njihova publika zaista misli o sadr\u017eaju koji proizvode. Jedine povratne informacije svodile su se na pisanje pisama\/mejlova redakcijama, razgovore na ulici u slu\u010daju manjih sredina, a uspe\u0161nost medija merila se brojem ogla\u0161iva\u010da i brojem prodatih primeraka. Kao i svaka pre nje, i digitalna [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":8163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64,61,63],"tags":[481,479,480],"class_list":["post-8150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","category-digitalno-izvjestavanje","category-razvoj-biznisa","tag-digitalni-tagovi","tag-engagement-editor","tag-zajednica","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement editor \u2013 novo zanimanje medijske industrije - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/engagement-editor-novo-zanimanje-medijske-industrije\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement editor \u2013 novo zanimanje medijske industrije - Journalift\" \/>\n<meta property=\"og:description\" content=\"Do pre par decenija, mediji nisu imali mnogo na\u010dina da saznaju \u0161ta njihova publika zaista misli o sadr\u017eaju koji proizvode. 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