{"id":9528,"date":"2021-10-13T15:40:06","date_gmt":"2021-10-13T13:40:06","guid":{"rendered":"https:\/\/journalift.org\/?p=9528"},"modified":"2021-10-13T17:48:26","modified_gmt":"2021-10-13T15:48:26","slug":"analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast","status":"publish","type":"post","link":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/","title":{"rendered":"Analiza pona\u0161anja publike albanskih medija – propu\u0161tene \u0161anse i prilike za rast"},"content":{"rendered":"\n

Digitalni mediji u Albaniji nedovoljno koriste podatke za upravljanje i kreiranje ure\u0111iva\u010dkih strategija. Ve\u0107a upotreba i pra\u0107enje podataka o izvedbi sadr\u017eaja zna\u010dajno bi promenila fokus izve\u0161tavanja ovih medija, \u0161to bi trebalo doprineti rastu prometa, anga\u017emana i lojalnosti njihovih \u010ditatelja. <\/p>\n\n\n\n

Ovo je rezultat istra\u017eivanja koje je proveo Smartocto<\/a>, vode\u0107i evropski kreator softvera za analizu pona\u0161anja internetske publike, koriste\u0107i tri onlajn medija u Albaniji kao primer \u2013 Durreslajm iz Dra\u010da, Citizen channel iz Tirane i Sarandaweb iz Sarande.<\/p>\n\n\n\n

Istra\u017eivanje ra\u0111eno u okviru projeka Media for all<\/em> Thomson fondacije, obuhvatilo je podatke tri onlajn medija u Albaniji, koji su prikupljani u periodu od \u010detiri meseca, od po\u010detka maja do kraja avgusta 2021. godine. <\/p>\n\n\n\n

Smartocto insights platforma sakuplja podatke o performansama sadr\u017eaja, analiziraju\u0107u sve glavne metrike, kao \u0161to su broj \u010ditanja, dubina \u010ditanja, vreme \u010ditanja tekstova, dok napredni algoritam korisnicima predstavlja ocenu kvaliteta razli\u010ditih sadr\u017eaja na osnovu pona\u0161anja publike.<\/p>\n\n\n\n

Medijima je obezbe\u0111eno kori\u0161\u0107enje analiti\u010dkog servisa Smartocto Insights, kreiran je specijalni onlajn kurs<\/a>, kao i treninzi za kori\u0161\u0107enje sistema i pode\u0161avanje sistema izve\u0161tavanja, uz odre\u0111eni nivo konsaltinga, pre svega usmerenog na razumevanje i kori\u0161\u0107enje podataka o konzumiranju onlajn sadr\u017eaja.<\/p>\n\n\n\n

\"Kljuc\u030cni-nalazi\"<\/figure>\n\n\n\n

Klju\u010dni nalazi<\/h2>\n\n\n\n

Na\u0161e istra\u017eivanje se bazira na analizi rubrika, broja objavljenih tekstova, broja anga\u017eovanih i lojalnih \u010ditalaca, i ostalim klju\u010dnim metrikama koje se koriste za evaluaciju uspeha nekog digitalnog medija. Ukupno smo analizirali 11.300 \u010dlanaka, koji su imali 785.000 \u010ditanja.<\/p>\n\n\n\n

Slede najva\u017enija saznanja:<\/p>\n\n\n\n

  • Analiza rubrika medija pokazala je da je u proseku svega 45 odsto rubrika isplativo<\/strong>, odnosno da broj objavljenih tekstova u tim rubrikama odgovara fokusu \u010ditalaca<\/li><\/ul>\n\n\n\n
    • Fokus medija na izve\u0161tavanje o odre\u0111enim temama (policija, pravo, sudstvo, crna hronika, politika, lokalne teme, itd.) je lo\u0161. Rubrike koje imaju visoku \u010ditanost raspola\u017eu sa malim brojem novih tekstova<\/strong>, a rubrike za koje \u010ditaoci ne pokazuju veliko interesovanje obiluju novim sadr\u017eajima <\/li><\/ul>\n\n\n\n
      • Rubrike u kojima koli\u010dina sadr\u017eaja odgovara interesovanju \u010ditalaca imaju u proseku ve\u0107i broj anga\u017eovanih \u010ditalaca od ostalih rubirka<\/li><\/ul>\n\n\n\n
        • Mese\u010dni broj \u010ditanja \u010dlanaka varira na sva tri posmatrana medija, a razlog tome bi se mogao tra\u017eiti u \u010dinjenici da posmatrani mediji svakog meseca objavljuju drasti\u010dno razli\u010dit broj \u010dlanaka<\/li><\/ul>\n\n\n\n
          • Prose\u010dan \u010ditalac analiziranih poratala mese\u010dno pregleda oko 3,5 teksta<\/strong>, odnosno manje od jedne stranice nedeljno.<\/li><\/ul>\n\n\n\n
            \"Mnoge-rubrike-nisu-isplative\"<\/figure>\n\n\n\n

            Mnoge rubrike nisu isplative<\/h2>\n\n\n\n

            Kada govorimo o isplativosti, ne mislimo nu\u017eno na ekonomsku isplativost, ve\u0107 da dovoljan broj \u010ditalaca pokazuje interesovanje sa sadr\u017eaje odre\u0111enih rubrika. <\/p>\n\n\n\n

            Dovoljan broj \u010ditalaca u ovom smislu zna\u010di da je tekstova objavljenih u jednoj rubrici jednak ili ve\u0107i od dela \u010ditalaca \u010ditavog sajta koji pristupaju tim sadr\u017eajima.<\/p>\n\n\n\n

            Svega 45 odsto rubrika je efikasno. Odnosno, procenat objavljenih tekstova odgovara procentu \u010ditalaca sajta koji pristupaju tim tekstovima.<\/p><\/blockquote><\/figure>\n\n\n\n

            Politika<\/h2>\n\n\n\n

            Politi\u010dki tekstovi, nisu ne\u0161to \u0161to zavre\u0111uje pa\u017enju \u010ditalaca lokalnih medija<\/strong>, iako mediji objavljuju zna\u010dajan broj ovakvih tekstova. <\/p>\n\n\n\n

            U proseku, 8.34 odsto svih tekstova medija objavljeno je u politi\u010dkoj rubrici. S druge strane, za te sadr\u017eaje je u proseku bilo zainteresovano svega 3.34 odsto \u010ditalaca. Odnosno, od ukupnog saobra\u0107aja medija, svega 3.34 odsto je ostvareno u ovim rubrikama.<\/p>\n\n\n\n

            Crna hronika<\/h2>\n\n\n\n

            Druge, daleko uspe\u0161nije rubrike, prema na\u0161em istra\u017eivanju, imaju manji broj tekstova, nego \u0161to pokazuje tra\u017enja za njima. <\/p>\n\n\n\n

            Pravi primer ovog trenda su vesti koje pokrivaju doga\u0111aje iz crne hronike. U proseku, svega 2.87 odsto tekstova biva objavljeno u ovim rubrikama, dok vi\u0161e od 7.60 odsto \u010ditalaca pristupa ovim tekstovima. Druga\u010diji, dublji na\u010din izve\u0161tavanja o ovim temama, mogao bi zna\u010dajno doprineti rastu broja \u010ditalaca.<\/strong> <\/p>\n\n\n\n

            Lokalne teme<\/h2>\n\n\n\n

            Sli\u010dna je situacija i sa lokalnim temama. Iako se radi o lokalnim medijima, svega 10.70 odsto objavljenih tekstova na\u0161lo se u rubrikama sa lokalnim vestima, dok 13.65 odsto \u010ditalaca pristupa ovim tekstovima. <\/p>\n\n\n\n

            O\u010dekivalo bi se da lokalne teme dominiraju lokalnim medijima, ali u jednom od tri posmatrana medija dva puta vi\u0161e tekstova objavljeno je u rubrici u kojoj su vesti iz sveta, nego u rubrici koja se bavi isklju\u010divo lokalnim doga\u0111ajima.<\/p>\n\n\n\n

            Jasno je da bi lokalnih tekstova moglo biti vi\u0161e, te da postoji ve\u0107a tra\u017enja za ovakvim tekstovima.<\/strong><\/p>\n\n\n\n

            \"-Lojalni-c\u030citaoci-su-tamo-gde-je-najvec\u0301a-traz\u030cnja.\"<\/figure>\n\n\n\n

            Lojalni \u010ditaoci su tamo gde je najve\u0107a tra\u017enja<\/h2>\n\n\n\n

            Lojalna publika, koju defini\u0161emo kao \u010ditaoce koji imaju naviku pose\u0107ivanja nekog medija i pritom su visoko anga\u017eovani kada \u010ditaju sadr\u017eaje<\/strong>, koncetri\u0161e se na tekstovima objavljenim u rubrikama koje imaju najve\u0107u tra\u017enju. <\/p>\n\n\n\n

            Lojalni \u010ditaoci pokazuju posebnu pa\u017enju za sadr\u017eaje koji se ti\u010du: <\/p>\n\n\n\n

            • Politike<\/li>
            • Crne hronike<\/li>
            • Dru\u0161tva <\/li><\/ul>\n\n\n\n

              Tako\u0111e, ovi \u010ditaoci prate i teme koje mo\u017eda na prvi pogled iznena\u0111uju, a to su tekstovi koji se ti\u010du tema iz sveta, ali i kulture.<\/p>\n\n\n\n

              Lojalni \u010ditaoci su oni \u010ditaoci koji imaju razvijenu naviku pose\u0107ivanja odre\u0111enog onljan medija i kada pose\u0107uju taj sajt onda su natprose\u010dno anga\u017eovani na sadr\u017eajima.

              Anga\u017eovani \u010ditaoci su oni \u010diji je anga\u017eman na sadr\u017eajima natprose\u010dan. Anga\u017eman se ogleda u vremenu \u010ditanja, broju tekstova koje posetilac pro\u010dita tokom jedne sesije, dubine \u010ditanja sadr\u017eaja, itd…<\/p><\/blockquote><\/figure>\n\n\n\n

              I anga\u017eovani \u010ditaoci prate \u0161ablon tra\u017eenih rubrika<\/h2>\n\n\n\n

              Za razliku od lojalnih, anga\u017eovani \u010ditaoci u skoro najve\u0107em broju pristupaju sadr\u017eajima koji se ti\u010du lokalnih tema. Anga\u017eovanim \u010ditaocima smatramo one koji provode natrpose\u010dno vremena \u010ditaju\u0107i tekstove, dublje \u010ditaju sadr\u017eaje i otvaraju vi\u0161e stranica u toku jedne sesije od prose\u010dno \u010ditaoca.<\/strong>

              Njihova privr\u017eenost lokalnim temama je o\u010dekivana, s obzirom da se radi o lokalnim medijima, ali je \u010dudno \u0161to takvi sadr\u017eaji nisu najzastupljeniji. <\/p>\n\n\n\n

              Pored lokalnih tema, natprose\u010dno anga\u017eovani \u010ditaoci u velikom broju konzumiraju sadr\u017eaje koji se ti\u010du politike, crne hronike, kulture, kao i dru\u0161tvene teme. To odgovara i odabiru lojalnih \u010ditalaca.<\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              Mediji imaju \u0161ansu da pove\u0107aju vernost i anga\u017eman rubrike, ukoliko se posvete stvaranju ve\u0107eg broja medijskih sadr\u017eaja koje se ti\u010du pomenute tematike. <\/p>\n\n\n\n

              Broj objavljenih \u010dlanaka varira iz meseca u mesec<\/h2>\n\n\n\n

              Na\u0161e istra\u017eivanje pokazuje i da mediji nemaju konstantan broj \u010ditalaca. On varira od meseca do meseca, a razlog tome se mo\u017ee tra\u017eiti u velikim skokovima i padovima u broju novoobjavljenih \u010dlanaka. U posmatranom periodu se zbog toga ne mo\u017ee uo\u010diti rast.<\/p>\n\n\n\n

              Uzmimo za primer jedan od portala koji je u\u010destvovao u istra\u017eivanju, a koji je i najve\u0107i i po broju \u010ditalaca, i po broju objavljenih tekstova.<\/p>\n\n\n\n

              Razlika u broju objavljenih tekstova u samo dva meseca iznosi do 30 odsto, \u0161to se itekako odra\u017eava na broj \u010ditalaca medija.<\/strong><\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              Ve\u0107ina \u010ditalaca samo povremeno prati rad medija<\/h2>\n\n\n\n

              Podaci pokazuju da je prose\u010dan broj pregledanih stranica mese\u010dno, po \u010ditaocu, svega 3.5, \u0161to bi zna\u010dilo da godi\u0161nje jedan posetilac otvori oko 42 \u010dlanka. <\/p>\n\n\n\n

              Zbog toga je pra\u0107enje pona\u0161anja vernih \u010ditalaca, kojih je obi\u010dno manje od pet procenata po mediju, izuzetno va\u017eno za rast saobra\u0107aja. <\/p>\n\n\n\n

              Na\u0161a prethodna istra\u017eivanja na vi\u0161e od 200 medijskih portala pokazala su da u proseku svega 3.5 odsto \u010ditalaca klasifikujemo kao lojalne. Taj mali broj \u010ditalaca generi\u0161e i do 15 odsto ukupnog saobra\u0107aja medija.<\/p>\n\n\n\n

              Razlike me\u0111u medijima<\/h2>\n\n\n\n

              Istra\u017eivani mediji zna\u010dajno se razlikuju po ure\u0111iva\u010dkoj politici, odnosno po izboru tema o kojima \u0107e izve\u0161tavati. <\/p>\n\n\n\n

              Na primer, najve\u0107i od posmatranih medija, Durreslajm, najvi\u0161e se bavio politi\u010dkim temama i temama koje se ti\u010du crne hronike, dok su na tre\u0107em mestu po zastupljenosti lokalne vesti. <\/p>\n\n\n\n

              Upravo je politi\u010dka rubrika ta u kojoj nije dobro pogo\u0111en fokus \u010ditalaca, dok ostale dve najzastupljenije imaju zadovoljavaju\u0107u efikasnost.<\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              Drugi najve\u0107i posmatrani sajt, Saranda Web, okrenut je vi\u0161e aktuelnim de\u0161avanjima i najvi\u0161e tekstova, kao i najve\u0107i tra\u017enju \u010ditalaca ostvaruje u rubrici Aktuelnosti. <\/p>\n\n\n\n

              S druge strane, rubirke u kojima se objavljuju oglasi i poslovi imaju mnogo novih objava, ali ne zavre\u0111uju pa\u017enju publike, \u0161to je slu\u010daj i sa lokalnim vestima. Lokalne vesti na ovom sajtu nisu ni izbliza toliko tra\u017eene, kao \u0161to je slu\u010daj na sajtu Dureslajm.<\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              Rad sa medijima<\/h2>\n\n\n\n

              Nekoliko meseci intezivnog rada sa albanskim medijima na edukovanju o kori\u0161\u0107enju podataka otkrili su da su mediji spremni da prihvate sofisticirane na\u010dine analize performansi sadr\u017eaja i da vi\u0161e uklju\u010de podatke u proces dono\u0161enja ure\u0111iva\u010dkih odluka. <\/p>\n\n\n\n

              Klju\u010dni problem je nedovoljno ljudstvo, te odsustvo osoba koje bi zadu\u017eene isklju\u010divo za pra\u0107enje performansi sadr\u017eaja, kao \u0161to su analiti\u010dari podataka, urednici za uklju\u010divanje publike, ili urednici za pra\u0107enje potreba publike.<\/p><\/blockquote><\/figure>\n\n\n\n

              Mediji neretko imaju samo urednike i novinare, koji sami moraju da savladaju i druge ve\u0161tine, kao \u0161to je vo\u0111enje naloga na dru\u0161tvenim mre\u017eama. <\/p>\n\n\n\n

              Mediji do po\u010detka projekta nisu imali priliku da koriste analiti\u010dke alate isklju\u010divo namenjene redakcijama onlajn medija, ve\u0107 su koristili besplatna re\u0161enja koja se karakteri\u0161u kao generalna analitika i koja nisu dizajnirana da opslu\u017euju potrebe redakcija.<\/p>\n\n\n\n

              Preporuka<\/h2>\n\n\n\n

              Bolji izbor tema zasnovan na istorijskim podacima o tome kako pojedini sadr\u017eaji prolaze kod publike poti\u010de pove\u0107anje uklju\u010denosti publike, ali i promet na stranicama. <\/p>\n","protected":false},"excerpt":{"rendered":"

              Digitalni mediji u Albaniji nedovoljno koriste podatke za upravljanje i kreiranje ure\u0111iva\u010dkih strategija. Ve\u0107a upotreba i pra\u0107enje podataka o izvedbi sadr\u017eaja zna\u010dajno bi promenila fokus izve\u0161tavanja ovih medija, \u0161to bi trebalo doprineti rastu prometa, anga\u017emana i lojalnosti njihovih \u010ditatelja.  Ovo je rezultat istra\u017eivanja koje je proveo Smartocto, vode\u0107i evropski kreator softvera za analizu pona\u0161anja internetske […]<\/p>\n","protected":false},"author":47,"featured_media":9529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64,30,63],"tags":[761,763,762,423,760,759],"class_list":["post-9528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","category-menadzment-i-organizacija","category-razvoj-biznisa","tag-crna-hronika","tag-lojalni-citaoci","tag-lokalne-teme","tag-media-for-all-bs","tag-politika","tag-smartocto","ciTrackContent"],"acf":[],"yoast_head":"\nAnaliza pona\u0161anja publike albanskih medija - propu\u0161tene \u0161anse i prilike za rast - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analiza pona\u0161anja publike albanskih medija - propu\u0161tene \u0161anse i prilike za rast - Journalift\" \/>\n<meta property=\"og:description\" content=\"Digitalni mediji u Albaniji nedovoljno koriste podatke za upravljanje i kreiranje ure\u0111iva\u010dkih strategija. Ve\u0107a upotreba i pra\u0107enje podataka o izvedbi sadr\u017eaja zna\u010dajno bi promenila fokus izve\u0161tavanja ovih medija, \u0161to bi trebalo doprineti rastu prometa, anga\u017emana i lojalnosti njihovih \u010ditatelja.  Ovo je rezultat istra\u017eivanja koje je proveo Smartocto, vode\u0107i evropski kreator softvera za analizu pona\u0161anja internetske […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/\" \/>\n<meta property=\"og:site_name\" content=\"Journalift\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T13:40:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-13T15:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/10\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Milos Stanic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milos Stanic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/\"},\"author\":{\"name\":\"Milos Stanic\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#\\\/schema\\\/person\\\/08ef64e2c3129457ddd90821158eeab7\"},\"headline\":\"Analiza pona\u0161anja publike albanskih medija – propu\u0161tene \u0161anse i prilike za rast\",\"datePublished\":\"2021-10-13T13:40:06+00:00\",\"dateModified\":\"2021-10-13T15:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/\"},\"wordCount\":1585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png\",\"keywords\":[\"crna hronika\",\"lojalni \u010ditaoci\",\"lokalne teme\",\"Media for All\",\"politika\",\"Smartocto\"],\"articleSection\":[\"Digitalna Transformacija\",\"Menad\u017ement i organizacija\",\"Razvoj biznisa\"],\"inLanguage\":\"bs-BA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/\",\"url\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/\",\"name\":\"Analiza pona\u0161anja publike albanskih medija - propu\u0161tene \u0161anse i prilike za rast - Journalift\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png\",\"datePublished\":\"2021-10-13T13:40:06+00:00\",\"dateModified\":\"2021-10-13T15:48:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#breadcrumb\"},\"inLanguage\":\"bs-BA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"bs-BA\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#primaryimage\",\"url\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png\",\"contentUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png\",\"width\":1921,\"height\":633,\"caption\":\"Analiza-ponas\u030canja-publike-albanskih-medija\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analiza pona\u0161anja publike albanskih medija – propu\u0161tene \u0161anse i prilike za rast\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#website\",\"url\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/\",\"name\":\"Journalift\",\"description\":\"Journalift\",\"publisher\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"bs-BA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#organization\",\"name\":\"Journalift\",\"url\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"bs-BA\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Journalift-negative.png\",\"contentUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Journalift-negative.png\",\"width\":327,\"height\":104,\"caption\":\"Journalift\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/#\\\/schema\\\/person\\\/08ef64e2c3129457ddd90821158eeab7\",\"name\":\"Milos Stanic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"bs-BA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0979a8cf25e379b33629cca099c922754f42cc94fa326159bce1466093b7c744?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0979a8cf25e379b33629cca099c922754f42cc94fa326159bce1466093b7c744?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0979a8cf25e379b33629cca099c922754f42cc94fa326159bce1466093b7c744?s=96&d=mm&r=g\",\"caption\":\"Milos Stanic\"},\"url\":\"https:\\\/\\\/journalift.org\\\/bhsc\\\/author\\\/milos-stanic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analiza pona\u0161anja publike albanskih medija - propu\u0161tene \u0161anse i prilike za rast - Journalift","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/","og_locale":"bs_BA","og_type":"article","og_title":"Analiza pona\u0161anja publike albanskih medija - propu\u0161tene \u0161anse i prilike za rast - Journalift","og_description":"Digitalni mediji u Albaniji nedovoljno koriste podatke za upravljanje i kreiranje ure\u0111iva\u010dkih strategija. Ve\u0107a upotreba i pra\u0107enje podataka o izvedbi sadr\u017eaja zna\u010dajno bi promenila fokus izve\u0161tavanja ovih medija, \u0161to bi trebalo doprineti rastu prometa, anga\u017emana i lojalnosti njihovih \u010ditatelja.  Ovo je rezultat istra\u017eivanja koje je proveo Smartocto, vode\u0107i evropski kreator softvera za analizu pona\u0161anja internetske […]","og_url":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/","og_site_name":"Journalift","article_published_time":"2021-10-13T13:40:06+00:00","article_modified_time":"2021-10-13T15:48:26+00:00","og_image":[{"width":1921,"height":633,"url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/10\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png","type":"image\/png"}],"author":"Milos Stanic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Milos Stanic","Est. reading time":"8 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#article","isPartOf":{"@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/"},"author":{"name":"Milos Stanic","@id":"https:\/\/journalift.org\/bhsc\/#\/schema\/person\/08ef64e2c3129457ddd90821158eeab7"},"headline":"Analiza pona\u0161anja publike albanskih medija – propu\u0161tene \u0161anse i prilike za rast","datePublished":"2021-10-13T13:40:06+00:00","dateModified":"2021-10-13T15:48:26+00:00","mainEntityOfPage":{"@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/"},"wordCount":1585,"commentCount":0,"publisher":{"@id":"https:\/\/journalift.org\/bhsc\/#organization"},"image":{"@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/10\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png","keywords":["crna hronika","lojalni \u010ditaoci","lokalne teme","Media for All","politika","Smartocto"],"articleSection":["Digitalna Transformacija","Menad\u017ement i organizacija","Razvoj biznisa"],"inLanguage":"bs-BA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/","url":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/","name":"Analiza pona\u0161anja publike albanskih medija - propu\u0161tene \u0161anse i prilike za rast - Journalift","isPartOf":{"@id":"https:\/\/journalift.org\/bhsc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#primaryimage"},"image":{"@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/10\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png","datePublished":"2021-10-13T13:40:06+00:00","dateModified":"2021-10-13T15:48:26+00:00","breadcrumb":{"@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#breadcrumb"},"inLanguage":"bs-BA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/"]}]},{"@type":"ImageObject","inLanguage":"bs-BA","@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#primaryimage","url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/10\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png","contentUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/10\/01-Analiza-ponas\u030canja-publike-albanskih-medija.png","width":1921,"height":633,"caption":"Analiza-ponas\u030canja-publike-albanskih-medija"},{"@type":"BreadcrumbList","@id":"https:\/\/journalift.org\/bhsc\/analiza-ponasanja-publike-albanskih-medija-propustene-sanse-i-prilike-za-rast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/journalift.org\/bhsc\/"},{"@type":"ListItem","position":2,"name":"Analiza pona\u0161anja publike albanskih medija – propu\u0161tene \u0161anse i prilike za rast"}]},{"@type":"WebSite","@id":"https:\/\/journalift.org\/bhsc\/#website","url":"https:\/\/journalift.org\/bhsc\/","name":"Journalift","description":"Journalift","publisher":{"@id":"https:\/\/journalift.org\/bhsc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/journalift.org\/bhsc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"bs-BA"},{"@type":"Organization","@id":"https:\/\/journalift.org\/bhsc\/#organization","name":"Journalift","url":"https:\/\/journalift.org\/bhsc\/","logo":{"@type":"ImageObject","inLanguage":"bs-BA","@id":"https:\/\/journalift.org\/bhsc\/#\/schema\/logo\/image\/","url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/Journalift-negative.png","contentUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/Journalift-negative.png","width":327,"height":104,"caption":"Journalift"},"image":{"@id":"https:\/\/journalift.org\/bhsc\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/journalift.org\/bhsc\/#\/schema\/person\/08ef64e2c3129457ddd90821158eeab7","name":"Milos Stanic","image":{"@type":"ImageObject","inLanguage":"bs-BA","@id":"https:\/\/secure.gravatar.com\/avatar\/0979a8cf25e379b33629cca099c922754f42cc94fa326159bce1466093b7c744?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0979a8cf25e379b33629cca099c922754f42cc94fa326159bce1466093b7c744?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0979a8cf25e379b33629cca099c922754f42cc94fa326159bce1466093b7c744?s=96&d=mm&r=g","caption":"Milos Stanic"},"url":"https:\/\/journalift.org\/bhsc\/author\/milos-stanic\/"}]}},"_links":{"self":[{"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/posts\/9528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/comments?post=9528"}],"version-history":[{"count":5,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/posts\/9528\/revisions"}],"predecessor-version":[{"id":9579,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/posts\/9528\/revisions\/9579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/media\/9529"}],"wp:attachment":[{"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/media?parent=9528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/categories?post=9528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalift.org\/bhsc\/wp-json\/wp\/v2\/tags?post=9528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}