You must have wondered if you need to be online. Fifteen years ago, it was said that those who were not on the Internet were seriously late in the game. But you are also wondering if your goods or services can be sold online and how to do it. Do you need to run a website? Can you implement a payment method on an existing website and how? There are a lot of questions you will probably, if you haven’t already, sooner or later be wondering about.
This course will discuss how to sell a service, goods, or anything else, whatever your content is on your existing or new website, how to charge for it and use adequate payment methods, with a special focus on how to contract and implement these methods payments.
Each section of the course contains a short video, and the most interesting topics contain accompanying text, practical examples, as well as interesting questionnaires. The course includes:
Module 1: Introduction – Brief description of the course and introduction about the author who will share insights about the challenges of e-commerce through practical experience.
Module 2: Business Model Concept – Demystifying the term “business” and simply presenting the business concept will broaden your view of the opportunities ahead and encourage you to embark on new business ventures.
Module 3: Introducing payment methods (prerequisites and assumptions) – Answers to frequently asked questions and understanding the role of different participants in introducing different payment methods will accurately guide you through the responsibility of the participants.
Module 4: Assistance and support during the business venture – The continuation of the previous section deals with specific activities of different participants in the process of implementing different payment methods.
Module 5: The concept of introducing payment methods from a technical and business point of view – This module will explain the difference and connection between monetization models and payment methods, as well as an overview of their relationship from different points of view.
Module 6: Implementation of payment methods – Implementation of all activities according to a predefined plan, appropriate preparation and testing, as well as monitoring of business after the launch of the project are parts of the course that will help you to practically implement everything you have learned during previous modules.
To complete the course you will need 4 hours of work, which you can divide in several sessions.
This online course has been produced within the ‘Media for All’ project, that is funded by the Foreign, Commonwealth & Development Office (FCDO) and delivered by a consortium of organizations led by the British Council, in partnership with Balkan Investigative Reporting Network (BIRN), INTRAC and Thomson Foundation (TF).
The project aim is to develop and strengthen the editorial independence and business operation of the media outlets across six countries in the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia) by providing grants and technical assistance to a range of media outlets.