There are many challenges ahead of the media in this digital world we live and work in. This course is designed to introduce you to the processes and ways of structuring and running small or big newsrooms. The processes of work are changing, and so are the requirements of the audience. New technologies impose a different way and dynamics of production and your work needs to adapt to it. In this course you will get to know about ideas and trends in the media industry, and you will learn and assess whether you can apply some of it in your newsrooms.
The goal of this course is to offer knowledge that will allow you not only to understand, but also to adapt and create work processes that will make your newsroom more modern, and to learn how to manage it to make your more competitive in a digital environment.
The course is divided into 6 modules:
- Modul 1 – It gives you an overview of the course and will introduce you to new trends in the media world.
- Modul 2 – You will get acquainted with the terms “convergence” and “digital first”, but also the importance of knowing the audience.
- Modul 3 – What is an integrated newsroom and how to create and manage it? Going through this part of the course, by learning, you will have the task to draw a new model of your integrated newsroom and create your own, customized work processes.
- Modul 4 – Newsroom culture is extremely important in the context of digital first strategy, good ways of communication within the editorial office and its management will be learned.
- Modul 5 – The aim of this part of the course is to get acquainted with different types of multimedia reporting, new concepts and forms in journalism.
- Modul 6 – You will learn how to manage the newsroom, how to strengthen individuals in different editorial roles, take care of employees and create a healthy work environment for them.
You can complete this course in 8 hours over multiple sessions in 10 days.
This online course has been produced within the ‘Media for All’ project, that is funded by the Foreign, Commonwealth & Development Office (FCDO) and delivered by a consortium of organizations led by the British Council, in partnership with Balkan Investigative Reporting Network (BIRN), INTRAC and Thomson Foundation (TF).
The project aim is to develop and strengthen the editorial independence and business operation of the media outlets across six countries in the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia) by providing grants and technical assistance to a range of media outlets.
