{"id":10238,"date":"2021-11-29T00:41:28","date_gmt":"2021-11-28T23:41:28","guid":{"rendered":"https:\/\/journalift.org\/?p=10238"},"modified":"2021-11-29T00:41:28","modified_gmt":"2021-11-28T23:41:28","slug":"%d0%b5%d0%ba%d0%be%d0%bd%d0%be%d0%bc%d0%b8%d1%98%d0%b0%d1%82%d0%b0-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%bb%d0%ba%d0%b0%d0%bd%d1%81%d0%ba%d0%b8%d1%82%d0%b5-%d0%bb%d0%be%d0%ba%d0%b0%d0%bb%d0%bd%d0%b8-%d0%b2","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%b5%d0%ba%d0%be%d0%bd%d0%be%d0%bc%d0%b8%d1%98%d0%b0%d1%82%d0%b0-%d0%bd%d0%b0-%d0%b1%d0%b0%d0%bb%d0%ba%d0%b0%d0%bd%d1%81%d0%ba%d0%b8%d1%82%d0%b5-%d0%bb%d0%be%d0%ba%d0%b0%d0%bb%d0%bd%d0%b8-%d0%b2\/","title":{"rendered":"\u0415\u043a\u043e\u043d\u043e\u043c\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u0431\u0430\u043b\u043a\u0430\u043d\u0441\u043a\u0438\u0442\u0435 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u043d\u0430 \u043a\u043e\u0438\u0448\u0442\u043e \u0441\u0435 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0432\u0435\u0441\u0442\u0438: \u043b\u0435\u043a\u0446\u0438\u0438 \u0448\u0442\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0443\u0447\u0430\u0442 \u043e\u0434 \u0446\u0440\u043d\u043e\u0433\u043e\u0440\u0441\u043a\u0438\u043e\u0442 \u043f\u043e\u0440\u0442\u0430\u043b \u0423\u043b-\u0418\u043d\u0444\u043e (Ul-Info)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0421\u0438\u043b\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441 \u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d \u0431\u0438\u0437\u043d\u0438\u0441, \u0432\u043e \u0447\u0435\u043a\u043e\u0440 \u0441\u043e \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043d \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435. \u041e\u0432\u0430 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430. \u041a\u0430\u043a\u043e \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u0441\u0438\u0441\u0442\u0435\u043c, \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430 \u0435 \u0431\u0438\u0437\u043d\u0438\u0441, \u043a\u043e\u0458 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0440\u043e\u0444\u0438\u0442\u0430\u0431\u0438\u043b\u0435\u043d \u0437\u0430 \u0434\u0430 \u043e\u043f\u0441\u0442\u0430\u043d\u0435, \u0438 \u0432\u043e \u0438\u0441\u0442\u043e \u0432\u0440\u0435\u043c\u0435, \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0435\u0442\u0438\u0447\u043a\u0438 \u0438 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u043e.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u041e\u0442\u043a\u0430\u043a\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u041a\u041e\u0412\u0418\u0414-19, \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0458\u0430 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u043e\u0442 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0442\u0435\u0442, \u0432\u043e \u0433\u043e\u043b\u0435\u043c\u0430 \u043c\u0435\u0440\u0430 \u0431\u0435\u0430 \u0434\u043e\u0432\u0435\u0434\u0435\u043d\u0438 \u0432\u043e \u043f\u0440\u0430\u0448\u0430\u045a\u0435.<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0411\u0440\u0437\u043e\u0442\u043e \u0448\u0438\u0440\u0435\u045a\u0435 \u043d\u0430 \u043a\u043e\u0440\u043e\u043d\u0430 \u0432\u0438\u0440\u0443\u0441\u043e\u0442 \u0441\u0435 \u043e\u0434\u0440\u0430\u0437\u0438 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u0441\u043e \u0437\u0430\u0431\u0440\u0437\u0430\u043d\u043e \u043f\u0440\u0435\u043c\u0438\u043d\u0443\u0432\u0430\u045a\u0435 \u043a\u043e\u043d \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e, \u0448\u0442\u043e \u0433\u0438 \u0441\u0442\u0430\u0432\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u043f\u0440\u0438\u043b\u0438\u0447\u043d\u043e \u043f\u043e\u0432\u043e\u043b\u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u0458\u0430, \u043a\u0430\u043a\u043e \u043d\u0430\u0458\u0447\u0435\u0441\u0442\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043d \u0438\u0437\u0432\u043e\u0440 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438.<\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u0432\u0435\u043b\u0438 \u0432\u043e \u0418\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0432\u0435\u0441\u0442\u0438 \u0437\u0430 2020 \u0433\u043e\u0434\u0438\u043d\u0430 (<\/span><a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2020-06\/DNR_2020_FINAL.pdf\"><span style=\"font-weight: 400;\">Digital News Report 2020<\/span><\/a><span style=\"font-weight: 400;\">) \u043d\u0430 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u0442 \u0420\u043e\u0458\u0442\u0435\u0440\u0441 \u0438 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class=\"wp-block-paragraph\">\u041a\u0430\u0434\u0435 \u0441\u0442\u043e\u0458\u0430\u0442 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u043e\u0432\u0430\u0430 \u043a\u0430\u0440\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u0438? \u041a\u043e\u0458 \u0435 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b? \u041a\u043e\u0438 \u0441\u0435 \u0447\u0435\u043a\u043e\u0440\u0438\u0442\u0435 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0435\u0437\u0435\u043c\u0430\u0442 \u0437\u0430 \u0434\u0430 \u043f\u0440\u0435\u0436\u0438\u0432\u0435\u0430\u0442, \u0437\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043f\u0440\u043e\u0444\u0438\u0442\u0430\u0431\u0438\u043b\u043d\u0438 \u0438 \u0434\u0430 \u0433\u043e \u0437\u0430\u0434\u0440\u0436\u0430\u0442 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\u043f\u043e\u0442\u043f\u0438\u0440\u0430\u0430 \u043d\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0432\u0435\u0441\u0442\u0438\u0442\u0435 \u0438 \u0438\u043c\u0430\u0448\u0435 \u043e\u0433\u0440\u043e\u043c\u043d\u0438 \u0441\u043a\u043e\u043a\u043e\u0432\u0438 \u0432\u043e \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458\u043e\u0442 \u0434\u043e \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u0441\u0430\u0458\u0442\u043e\u0432\u0438 \u0437\u0430 \u0432\u0435\u0441\u0442\u0438, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u043b\u0443\u0453\u0435\u0442\u043e \u0431\u0435\u0430 \u043f\u043e\u0432\u0435\u045c\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0440\u0430\u043d\u0438 \u0434\u0430 \u0434\u043e\u0437\u043d\u0430\u0430\u0442 \u043a\u0430\u043a\u0432\u0430 \u0435 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0441\u043e \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u0432\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0440\u043e\u0434\u043d\u0438 \u043c\u0435\u0441\u0442\u0430. \u0421\u043f\u043e\u0440\u0435\u0434 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0432\u043e 2020 \u0433\u043e\u0434\u0438\u043d\u0430 \u043e\u0434 <\/span><a href=\"https:\/\/centarzamedije.fpn.bg.ac.rs\/\/home2\/journaliftx2\/public_html\/wp-content\/uploads\/2020\/10\/informisanje-u-digitalnom-okruzenju-2020.pdf\"><span style=\"font-weight: 400;\">\u0426\u0435\u043d\u0442\u0430\u0440\u043e\u0442 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0430<\/span><\/a><span style=\"font-weight: 400;\"> \u043f\u0440\u0438 \u0424\u0430\u043a\u0443\u043b\u0442\u0435\u0442\u043e\u0442 \u0437\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u043a\u0438 \u043d\u0430\u0443\u043a\u0438 \u043d\u0430 \u0423\u043d\u0438\u0432\u0435\u0440\u0437\u0438\u0442\u0435\u0442\u043e\u0442 \u0432\u043e \u0411\u0435\u043b\u0433\u0440\u0430\u0434, \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u0433\u043e \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0438\u0440\u0430 \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435, \u0437\u0433\u043e\u043b\u0435\u043c\u0443\u0432\u0430\u0458\u045c\u0438 \u0433\u043e \u0431\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u043d\u0430 78,4% \u043e\u0434 24% \u043a\u043e\u043b\u043a\u0443 \u0448\u0442\u043e \u0438\u0437\u043d\u0435\u0441\u0443\u0432\u0430\u0448\u0435 \u0432\u043e 2006 \u0433\u043e\u0434\u0438\u043d\u0430. \u0418\u0441\u0442\u043e\u0442\u043e \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435 \u043f\u043e\u043a\u0430\u0436\u0430 \u0434\u0435\u043a\u0430 \u0433\u043b\u0430\u0432\u0435\u043d \u0438\u0437\u0432\u043e\u0440 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438 \u0437\u0430 35% \u043e\u0434 \u0438\u0441\u043f\u0438\u0442\u0430\u043d\u0438\u0446\u0438\u0442\u0435, \u0441\u0435 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438\u0442\u0435 \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0430 \u0437\u0430 32% \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438, \u0434\u043e \u043a\u043e\u0438 76% \u043e\u0434 \u0438\u0441\u043f\u0438\u0442\u0430\u043d\u0438\u0446\u0438\u0442\u0435 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0438\u043b\u0435 \u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u0435\u043d \u0442\u0435\u043b\u0435\u0444\u043e\u043d, \u0430 17% \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043b\u0435 \u043a\u043e\u043c\u043f\u0458\u0443\u0442\u0435\u0440. \u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0436\u0430\u0430 \u0434\u0435\u043a\u0430 95% \u043e\u0434 \u0438\u0441\u043f\u0438\u0442\u0430\u043d\u0438\u0446\u0438\u0442\u0435 \u0433\u0438 \u043f\u0440\u0435\u0442\u043f\u043e\u0447\u0438\u0442\u0430\u043b\u0435 \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043a\u0430\u043a\u043e \u0438\u0437\u0432\u043e\u0440 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438. \u0421\u043b\u0438\u0447\u043d\u043e \u043a\u0430\u043a\u043e \u0438 \u0432\u043e \u0421\u0440\u0431\u0438\u0458\u0430, \u0438 \u0445\u0440\u0432\u0430\u0442\u0441\u043a\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0430\u0437\u0430\u0440, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0442\u043e\u0438 \u0432\u043e <\/span><a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2020-06\/DNR_2020_FINAL.pdf\"><span style=\"font-weight: 400;\">\u0418\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0432\u0435\u0441\u0442\u0438 \u0437\u0430 2020<\/span><\/a><span style=\"font-weight: 400;\">, \u0441\u0435 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0438\u0440\u0430 \u0441\u043e \u0432\u0438\u0441\u043e\u043a\u0430 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u043e\u0441\u0442 \u0441\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u043e\u0442, \u043f\u0440\u0438 \u0448\u0442\u043e \u0432\u043e 78% \u043e\u0434 \u0441\u043b\u0443\u0447\u0430\u0438\u0442\u0435, \u0437\u0430 \u043f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u043d\u0435\u0434\u0435\u043b\u043d\u0438 \u0432\u0435\u0441\u0442\u0438, \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043b \u043f\u0430\u043c\u0435\u0442\u0435\u043d \u0442\u0435\u043b\u0435\u0444\u043e\u043d.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u0435 \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0435 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u043e\u0432\u0438\u0435 \u043f\u043e\u0432\u043e\u043b\u043d\u0438 \u043e\u043a\u043e\u043b\u043d\u043e\u0441\u0442\u0438? \u041b\u0435\u043a\u0446\u0438\u0438\u0442\u0435 \u0434\u043e\u0431\u0438\u0435\u043d\u0438 \u043e\u0434 \u0446\u0440\u043d\u043e\u0433\u043e\u0440\u0441\u043a\u0438\u043e\u0442 \u043f\u043e\u0440\u0442\u0430\u043b \u0437\u0430 \u0432\u0435\u0441\u0442\u0438, \u0423\u043b-\u0418\u043d\u0444\u043e, \u043a\u0430\u0434\u0435 \u0431\u0435\u0432 \u043c\u0435\u043d\u0442\u043e\u0440 \u0432\u043e \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0442 \u201eMedia for All\u201c, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043a\u043e\u0440\u0438\u0441\u043d\u0438 \u0437\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043a\u043e\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u0432\u043e \u0441\u043b\u0438\u0447\u043d\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mne.ul-info.com\/\"><span style=\"font-weight: 400;\">\u0423\u043b-\u0418\u043d\u0444\u043e<\/span><\/a><span style=\"font-weight: 400;\"> \u0435 \u0446\u0440\u043d\u043e\u0433\u043e\u0440\u0441\u043a\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u0435\u043d \u043f\u043e\u0440\u0442\u0430\u043b \u043a\u043e\u0458, \u043d\u0438\u0437 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e, \u043d\u0430 \u043a\u043e\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043c\u0443 \u0441\u0435 \u0432\u0435\u0440\u0443\u0432\u0430.\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0417\u0430 \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0435\u043d \u0441\u043e \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0438\u0437\u0432\u043e\u0440\u0438 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438 \u0432\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u043e\u0442, \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e \u043c\u0443 \u0442\u0440\u0435\u0431\u0430\u0448\u0435 \u043f\u043e\u0433\u043e\u043b\u0435\u043c\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u045a\u0435 \u0437\u0430 \u043d\u0430\u0447\u0438\u043d\u043e\u0442 \u043d\u0430 \u043a\u043e\u0458 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u043f\u0440\u0435 \u0434\u043e \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u0438 \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0435 \u043d\u043e\u0432\u0438 \u043f\u0440\u0438\u043b\u0438\u0432\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438, \u043a\u043e\u0438 \u045c\u0435 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0430\u0442 \u0434\u043e\u043b\u0433\u043e\u0440\u043e\u0447\u043d\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442.<\/p><\/blockquote><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-1-Channel-optimization-1024x506.png\" alt=\"&#x427;&#x435;&#x43A;&#x43E;&#x440; 1: &#x41E;&#x43F;&#x442;&#x438;&#x43C;&#x438;&#x437;&#x430;&#x446;&#x438;&#x458;&#x430; &#x43D;&#x430; &#x43A;&#x430;&#x43D;&#x430;&#x43B;&#x43E;&#x442;\" class=\"wp-image-10222\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-1-Channel-optimization-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-1-Channel-optimization-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-1-Channel-optimization-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-1-Channel-optimization.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0422\u0440\u0438 \u0447\u0435\u043a\u043e\u0440\u0438 \u0434\u043e \u0443\u0441\u043f\u0435\u0445<\/h2>\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a\u043e\u0440 1: \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u043e\u0442<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0421\u043e \u0446\u0435\u043b \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0434\u0430 \u043f\u0440\u0435\u0436\u0438\u0432\u0435\u0430\u0442, \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0430\u0442 \u0438 \u0434\u0430 \u043d\u0430\u043f\u0440\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u0432\u043e \u0441\u0432\u0435\u0442 \u043a\u043e\u0458 \u0431\u0440\u0437\u043e \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430, \u043f\u0440\u0432\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u043a\u0430\u043d\u0430\u043b \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430. \u0418\u043c\u0430\u0458\u045c\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0434\u0435\u043a\u0430, \u043a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u0432\u0435\u0441\u0442\u0438\u0442\u0435, \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u0441\u0435 \u043f\u043e\u0442\u043f\u0438\u0440\u0430 \u043d\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438\u0442\u0435, \u0434\u0435\u043a\u0430 \u0438\u043c\u0430 \u043f\u043e\u0440\u0430\u0441\u0442 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u0438 \u0434\u0435\u043a\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0435 \u043f\u0440\u0432\u0438\u043e\u0442 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0441\u043e \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u043c\u043d\u043e\u0433\u0443 \u0435 \u0432\u0430\u0436\u043d\u043e \u0438 \u0432\u0440\u0435\u0434\u0438 \u0434\u0430 \u0441\u0435 <\/span><strong>\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430 \u0432\u043e \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430<\/strong><span style=\"font-weight: 400;\">. \u0422\u0430\u043a\u0430, \u0423\u043b-\u0418\u043d\u0444\u043e, \u043a\u0430\u043a\u043e \u0441\u0432\u043e\u0458 \u043f\u0440\u0432 \u0447\u0435\u043a\u043e\u0440 \u0433\u043e \u0432\u0438\u0434\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0441\u0432\u043e\u0435\u0442\u043e \u043f\u0440\u0438\u0441\u0443\u0441\u0442\u0432\u043e \u0432\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u043e\u0442, \u0441\u043e \u0440\u0435\u0434\u0438\u0437\u0430\u0458\u043d\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0438 \u0434\u0438\u0437\u0430\u0458\u043d\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 iOS \u0438 \u0410\u043d\u0434\u0440\u043e\u0438\u0434.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0421\u0412\u041e\u0422 \u0430\u043d\u0430\u043b\u0438\u0437\u0430\u0442\u0430 \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0430 \u043e\u0434 \u0423\u043b-\u0418\u043d\u0444\u043e, <\/span><strong>\u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430, \u0441\u043f\u043e\u0440\u0435\u0434 \u0434\u0435\u043d\u0435\u0448\u043d\u0438\u0442\u0435 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0438\u043c\u0430 \u0430\u0442\u0440\u0430\u043a\u0442\u0438\u0432\u0435\u043d \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u043e\u043d\u0441\u043a\u0438 \u0434\u0438\u0437\u0430\u0458\u043d, \u0448\u0442\u043e \u045c\u0435 \u0458\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0432\u0438\u0437\u0443\u0435\u043b\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u043d\u0430<\/strong><span style=\"font-weight: 400;\">. \u0421\u0438\u0442\u0435 \u043d\u043e\u0432\u0438 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u0441\u0435 \u0440\u0435\u0444\u043b\u0435\u043a\u0442\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u043d\u043e\u0432\u0430\u0442\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430. \u041d\u043e\u0432\u0438\u043e\u0442 \u0434\u0438\u0437\u0430\u0458\u043d \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e \u0435 \u043f\u0440\u0438\u0435\u043c\u0447\u0438\u0432\u0430, \u043f\u0440\u0435\u0433\u043b\u0435\u0434\u043d\u0430 \u0435 \u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0443\u0440\u0435\u0434\u0438 \u043a\u0430\u043a\u043e \u043a\u043e\u043c\u043f\u0458\u0443\u0442\u0435\u0440, \u043c\u043e\u0431\u0438\u043b\u0435\u043d \u0442\u0435\u043b\u0435\u0444\u043e\u043d \u0438\/\u0438\u043b\u0438 \u0442\u0430\u0431\u043b\u0435\u0442. \u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u0442\u0430\u0430 \u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0438 \u0431\u0440\u0437\u043e \u0441\u0435 \u0432\u0447\u0438\u0442\u0443\u0432\u0430. \u0412\u0438\u0437\u0443\u0435\u043b\u043d\u0430\u0442\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430, \u0430\u0434\u0435\u043a\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u0430 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0441\u0442\u0430, \u0441\u0435 \u0433\u043b\u0430\u0432\u043d\u0438\u0442\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u043a\u043e\u0438 \u0433\u0438 \u0442\u0435\u0440\u0430\u0430\u0442 \u043b\u0443\u0453\u0435\u0442\u043e \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0430\u0442 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043f\u043e\u0432\u043e\u043b\u043d\u0430 \u0441\u0442\u0430\u043f\u043a\u0430 \u043d\u0430 \u043e\u0442\u0441\u043a\u043e\u043a\u043d\u0443\u0432\u0430\u045a\u0435. \u041e\u0441\u0432\u0435\u043d \u0441\u043f\u043e\u043c\u0435\u043d\u0430\u0442\u043e\u0442\u043e, \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0438\u043c\u0430 \u043f\u0440\u0438\u0458\u0430\u0442\u0435\u043b\u0441\u043a\u0430 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u0435 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u0430 \u0438 \u043b\u0435\u0441\u043d\u0430 \u0437\u0430 \u0441\u043b\u0435\u0434\u0435\u045a\u0435. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u043e, \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0443\u0434\u0438 \u043c\u0443\u043b\u0442\u0438\u043c\u043e\u0434\u0430\u043b\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0432\u043e \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0458\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438\u0442\u0435 \u0441\u0435 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u0441\u043e \u0442\u0435\u043a\u0441\u0442, \u0441\u043b\u0438\u043a\u0438, \u0430\u0443\u0434\u0438\u043e \u0438 \u0432\u0438\u0434\u0435\u043e \u0444\u043e\u0440\u043c\u0430\u0442, \u0430 \u0438\u043c\u0430 \u0438 \u043e\u0434\u043b\u0438\u0447\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u043e\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0440.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u041c\u043e\u0431\u0438\u043b\u043d\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0440\u0430\u0458 \u0440\u0435\u0434\u0438\u0437\u0430\u0458\u043d\u043e\u0442 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430, \u043f\u043e\u0440\u0442\u0430\u043b\u043e\u0442 \u0423\u043b-\u0418\u043d\u0444\u043e, \u043a\u0430\u043a\u043e \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u043e\u0441\u0442 \u0434\u0430 \u0441\u0435 \u0431\u0438\u0434\u0435 \u0432\u043e \u0434\u0435\u043d\u0435\u0448\u0435\u043d \u0442\u0440\u0435\u043d\u0434, \u0433\u043e \u0441\u043c\u0435\u0442\u0430\u0448\u0435 \u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u045a\u0442\u043e \u0432\u043e \u043c\u043e\u0431\u0438\u043b\u043d\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 iOS \u0438 \u0410\u043d\u0434\u0440\u043e\u0438\u0434 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435. \u041a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u043f\u043e\u043c\u0438\u043d\u0443\u0432\u0430\u0430\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u0443\u0440\u0435\u0434\u0438 \u0438 \u0440\u0435\u0447\u0438\u0441\u0438 \u0441\u0435\u043a\u043e\u0458 \u0434\u0435\u043d \u0441\u0435 \u0441\u0440\u0435\u045c\u0430\u0432\u0430\u0430\u0442 \u0441\u043e \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u043a\u043e\u0438 \u0433\u0438 \u0438\u043d\u0441\u0442\u0430\u043b\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u0443\u0440\u0435\u0434\u0438. \u041c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0438\u043c \u043d\u0443\u0434\u0430\u0442 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u043d\u0430 \u0434\u0435\u043d\u0435\u0448\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u043d\u0443\u0434\u0430\u0442 \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u043d\u0438\u0432\u043e\u0430 \u043d\u0430 \u043f\u043e\u0432\u0440\u0437\u0443\u0432\u0430\u045a\u0435 \u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435 \u0441\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0438 \u043f\u043e\u0434\u0434\u0440\u0436\u0443\u0432\u0430\u0430\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0418 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0441\u043e\u0434\u0440\u0436\u0430\u0442 \u0438\u043a\u043e\u043d\u0430\u0442\u0430 \u0438 \u043b\u043e\u0433\u043e\u0442\u043e \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442, \u043a\u043e\u0438 \u043e\u0434\u0430\u0442 \u0440\u0430\u043a\u0430 \u043f\u043e\u0434 \u0440\u0430\u043a\u0430 \u0441\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u043e\u0442. \u0422\u0438\u0435 \u0441\u0435 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0442\u043b\u0438\u0432 \u0441\u0438\u043c\u0431\u043e\u043b \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442 \u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u043e\u043e\u0434\u0432\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0434\u0435\u043d\u0435\u0448\u043d\u0438\u043e\u0442 \u043f\u0430\u0437\u0430\u0440 \u0438 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438. \u0423\u043b-\u0418\u043d\u0444\u043e \u0433\u043e \u0440\u0435\u0434\u0438\u0437\u0430\u0458\u043d\u0438\u0440\u0430\u0448\u0435 \u0441\u0432\u043e\u0435\u0442\u043e \u043b\u043e\u0433\u043e, \u043f\u0440\u0435\u0434 \u0434\u0430 \u0458\u0430 \u0440\u0435\u0434\u0438\u0437\u0430\u0458\u043d\u0438\u0440\u0430 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430.&#13;\n<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041f\u043e \u0440\u0435\u0434\u0438\u0437\u0430\u0458\u043d\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e, \u0431\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0441\u0430\u043c\u043e \u0435\u0434\u0435\u043d \u043c\u0435\u0441\u0435\u0446 \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0438 \u0437\u0430 25%, \u0430 \u0431\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438 \u0441\u043b\u0435\u0434\u0431\u0435\u043d\u0438\u0446\u0438 \u043d\u0430 \u0424\u0435\u0458\u0441\u0431\u0443\u043a, \u043e\u0434 12.000 \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0438 \u043d\u0430 14.000.&#13;\n<\/p><\/blockquote><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-2-Reader-Focus-1024x506.png\" alt=\"&#x427;&#x435;&#x43A;&#x43E;&#x440; 2: &#x424;&#x43E;&#x43A;&#x443;&#x441;&#x43E;&#x442; &#x43D;&#x430; &#x447;&#x438;&#x442;&#x430;&#x442;&#x435;&#x43B;&#x43E;&#x442;\" class=\"wp-image-10226\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-2-Reader-Focus-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-2-Reader-Focus-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-2-Reader-Focus-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-2-Reader-Focus.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a\u043e\u0440 2: \u0424\u043e\u043a\u0443\u0441\u043e\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u043e\u0442<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u0432\u0430\u0448\u0438\u043e\u0442 \u0432\u0442\u043e\u0440 \u0447\u0435\u043a\u043e\u0440 \u0435 <\/span><strong>\u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438<\/strong><span style=\"font-weight: 400;\">. \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u043e\u0432\u0430 \u0441\u043e \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0432\u0440\u0435\u0434\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0448\u0442\u043e \u0441\u0435 \u0443\u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430 \u0441\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0438 \u043a\u043e\u0458\u0430 \u045c\u0435 \u0433\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438. \u0421\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0435 \u043d\u0430\u0458\u043e\u0447\u0438\u0433\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0448\u0442\u043e \u0433\u043e \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0437\u0430 \u0432\u0435\u0441\u0442\u0438 \u0438 \u0442\u043e\u0430 \u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e \u0441\u043e \u043a\u043e\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442 \u0433\u0438\u00a0 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0443\u0432\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u0458\u0430 \u043d\u0430\u0433\u043b\u0430\u0441\u0443\u0432\u0430 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0430 \u043e\u0434 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u043e\u0442, \u0447\u0438\u0438 \u0436\u0435\u043b\u0431\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0441\u043b\u0443\u0448\u043d\u0430\u0442\u0438 \u0432\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u0442 \u043d\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435. \u0421\u043b\u0438\u0447\u043d\u043e \u043d\u0430 \u0442\u043e\u0430, \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0443\u0432\u0430\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043a\u043e\u0458\u0430 \u045c\u0435 \u0431\u0438\u0434\u0435 \u0443\u0441\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0430 \u0441\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201e\u0422\u0435\u0441\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u043c\u0430\u201c \u043c\u0443 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0438 \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438, \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430. \u0420\u043e\u0431 \u0424\u0438\u0446\u043f\u0430\u0442\u0440\u0438\u043a \u0432\u043e \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043a\u043d\u0438\u0433\u0430 \u201e\u0422\u0435\u0441\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u043c\u0430\u201c (<\/span><a href=\"https:\/\/manuelohan.com\/\/home2\/journaliftx2\/public_html\/wp-content\/uploads\/2017\/05\/The-Mom-Test-en.pdf\"><span style=\"font-weight: 400;\">The Mom Test<\/span><\/a><span style=\"font-weight: 400;\">\u201c), \u043d\u0443\u0434\u0438 \u0443\u043f\u0430\u0442\u0441\u0442\u0432\u0430 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u0434\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0430, \u0437\u0430 \u0434\u0430 \u0434\u043e\u0431\u0438\u0435\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u043d\u0438 \u043f\u043e\u0432\u0440\u0430\u0442\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u0421\u0435 \u043d\u0430\u0440\u0435\u043a\u0443\u0432\u0430 \u201e\u0422\u0435\u0441\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u043c\u0430\u201c, \u0437\u0430\u0442\u043e\u0430 \u0448\u0442\u043e \u0432\u043e\u0434\u0438 \u0434\u043e \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0437\u0430 \u043a\u043e\u0438 \u043d\u0438\u0442\u0443 \u043c\u0430\u0458\u043a\u0430 \u0432\u0438 \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0435 \u0438\u0437\u043b\u0430\u0436\u0435. \u0421\u043b\u0435\u0434\u0435\u0458\u045c\u0438 \u0433\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u0442\u0430 \u043d\u0430 \u0424\u0438\u0446\u043f\u0430\u0442\u0440\u0438\u043a, \u043f\u0440\u0435\u043a\u0443 \u043d\u0435\u0444\u043e\u0440\u043c\u0430\u043b\u0435\u043d \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440 \u0441\u043e \u0446\u0435\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438, \u0423\u043b-\u0418\u043d\u0444\u043e \u0441\u0444\u0430\u0442\u0438 \u0434\u0435\u043a\u0430 \u0442\u0438\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0458\u0430 \u043f\u0440\u043e\u0448\u0438\u0440\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0432\u043e \u043d\u0430\u0441\u043e\u043a\u0430 \u043d\u0430 \u043d\u043e\u0432\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 (\u0434\u043e\u043c \u0438 \u0437\u0430\u0431\u0430\u0432\u0430) \u0438 \u043d\u043e\u0432\u0438 \u0432\u0438\u0434\u043e\u0432\u0438 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 (\u0432\u0438\u0434\u0435\u0430 \u0441\u043e \u043a\u0440\u0430\u0442\u043a\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0438 \u043d\u0430\u0441\u043b\u043e\u0432\u0438 \u0438 \u043f\u043e\u0442\u043a\u0430\u0441\u0442\u0438). \u0421\u043e \u0434\u0440\u0443\u0433\u0438 \u0437\u0431\u043e\u0440\u043e\u0432\u0438, \u201e<\/span><a href=\"https:\/\/manuelohan.com\/\/home2\/journaliftx2\/public_html\/wp-content\/uploads\/2017\/05\/The-Mom-Test-en.pdf\"><span style=\"font-weight: 400;\">\u0422\u0435\u0441\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u043c\u0430\u201c <\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u043c\u0443 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0438 \u043d\u0430 Ul-Info \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0442\u043e\u0430 \u043a\u043e\u0438 \u0441\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043d\u0430 \u043a\u043e\u0438 \u043e\u0432\u043e\u0458 \u043c\u0435\u0434\u0438\u0443\u043c \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0414\u0443\u0440\u0438 \u043e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u0433\u0438 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0443\u0432\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u0432\u0438\u0435 \u0441\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u043b\u0435 \u0443\u0441\u043b\u043e\u0432\u0438 \u0437\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u045a\u0435 \u043d\u0430 \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u043d\u0435\u0430. \u0412\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438\u0442\u0435 \u0437\u0430 \u0432\u0435\u0441\u0442\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 <\/span><a href=\"about:blank\"><span style=\"font-weight: 400;\">\u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435<\/span><\/a><span style=\"font-weight: 400;\"> \u043f\u0440\u0435\u043a\u0443 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u0437\u0430 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438, \u043f\u0440\u0435\u043a\u0443 \u0434\u0435\u043b \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0430 \u043e\u0434 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435, \u043f\u0440\u0435\u043a\u0443 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043f\u0440\u0438\u0458\u0430\u0432\u0430\u0442 \u0433\u0440\u0435\u0448\u043a\u0438 \u0448\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u043f\u0440\u0430\u0432\u0430\u0442, \u043f\u0440\u0435\u043a\u0443 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u043e\u0441\u0442 \u0441\u043e \u0435-\u043f\u043e\u0448\u0442\u0430\u0442\u0430 \u0438 \u0431\u0438\u043b\u0442\u0435\u043d\u043e\u0442, \u0438 \u043f\u0440\u0435\u043a\u0443 \u043e\u043f\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u043f\u043e\u0432\u0440\u0430\u0442\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-3-Monetization-Digital-revenue-streams-1024x506.png\" alt=\"&#x427;&#x435;&#x43A;&#x43E;&#x440; 3: &#x41C;&#x43E;&#x43D;&#x435;&#x442;&#x438;&#x437;&#x430;&#x446;&#x438;&#x458;&#x430;\/&#x414;&#x438;&#x433;&#x438;&#x442;&#x430;&#x43B;&#x43D;&#x438; &#x442;&#x435;&#x43A;&#x43E;&#x432;&#x438; &#x43D;&#x430; &#x43F;&#x440;&#x438;&#x445;&#x43E;&#x434;&#x438;\" class=\"wp-image-10230\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-3-Monetization-Digital-revenue-streams-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-3-Monetization-Digital-revenue-streams-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-3-Monetization-Digital-revenue-streams-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/Step-3-Monetization-Digital-revenue-streams.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a\u043e\u0440 3: \u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0458\u0430\/\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0442\u0435\u043a\u043e\u0432\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0414\u0443\u0440\u0438 \u043e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u0438\u043c\u0430\u0442\u0435 \u043e\u0434\u043b\u0438\u0447\u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0438 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u043e\u0434\u043d\u043e\u0441 \u0441\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0434\u0438\u0442\u0435 \u0447\u0435\u043a\u043e\u0440 \u043f\u043e\u043d\u0430\u0442\u0430\u043c\u0443 \u0438 \u0434\u0430 \u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0434\u0430 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0443\u0432\u0430\u0442\u0435 \u0437\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u043e\u0442. \u041e\u0434 \u0433\u043b\u0435\u0434\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 \u043c\u0435\u043d\u0430\u045f\u043c\u0435\u043d\u0442\u043e\u0442, \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0435 \u043e\u0434 \u0435\u0441\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u045a\u0435 \u0437\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u043e\u0442: \u0441\u043e \u043d\u0438\u0432\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u045a\u0435, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u045c\u0435 \u0431\u0438\u0434\u0430\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0438 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u0432\u0440\u0441\u043a\u0430 \u043f\u043e\u043c\u0435\u0453\u0443 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0437\u0438 \u0437\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u0438 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0438 \u043d\u0430 \u043a\u0440\u0430\u0458\u043e\u0442 \u0434\u0430 \u0441\u0442\u0435\u043a\u043d\u0430\u0442 \u043f\u0440\u0438\u0445\u043e\u0434 \u043e\u0434 \u0442\u043e\u0430. <\/span><strong>\u041f\u0440\u0435\u043a\u0443 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u0437\u0430\u0458\u0430\u043a\u043d\u0435\u0442\u0435 \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u043e \u0447\u043b\u0435\u043d\u043e\u0432\u0438\u0442\u0435 \u0438 \u0434\u0430 \u0458\u0430 \u0437\u0430\u0458\u0430\u043a\u043d\u0435\u0442\u0435 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0432\u0430\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u043e\u0442.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0441\u0442\u0435\u0440\u0432\u0430\u043b\u0434\u0435\u0440 \u0438 \u041f\u0438\u045a\u0435\u0440 (2010) \u0433\u043e \u043f\u043e\u043d\u0443\u0434\u0438\u0458\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u043e\u0442 \u043d\u0430 <\/span><a href=\"https:\/\/tudelft.openresearch.net\/image\/2015\/10\/28\/business_model_generation.pdf\"><span style=\"font-weight: 400;\">\u041f\u043b\u0430\u0442\u043d\u043e \u0437\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b (Business Model Canvas &#8211; BMC)<\/span><\/a><span style=\"font-weight: 400;\">, \u043e\u043f\u0438\u0448\u0430\u043d \u0441\u043e 9 \u0433\u0440\u0430\u0434\u0435\u0436\u043d\u0438 \u0431\u043b\u043e\u043a\u043e\u0432\u0438 \u043a\u043e\u0438 \u0458\u0430 \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430\u0430\u0442 \u043b\u043e\u0433\u0438\u043a\u0430\u0442\u0430 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u0438\u043c\u0430 \u043d\u0430\u043c\u0435\u0440\u0430 \u0434\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0438 \u043f\u0430\u0440\u0438. \u0410\u043b\u0430\u0442\u043a\u0430\u0442\u0430 \u043f\u043e\u043c\u0430\u0433\u0430 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0434\u043c\u0438\u043d\u0435 \u0433\u043b\u0430\u0432\u043d\u0438\u043e\u0442 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0434\u0435\u043d\u0435\u0441, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0458\u045c\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u0438 \u043f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u043a\u0438 \u043f\u0440\u0435\u043a\u0443 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. 9-\u0442\u0435 \u0431\u043b\u043e\u043a\u043e\u0432\u0438 \u043d\u0430 BMC, \u043a\u043e\u0438 \u0441\u043b\u0435\u0434\u0430\u0442 \u043b\u043e\u0433\u0438\u0447\u0435\u043d \u0440\u0435\u0434\u043e\u0441\u043b\u0435\u0434, \u0441\u0435: (1) \u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435, (2) \u041f\u0440\u0435\u0434\u043b\u043e\u0437\u0438 \u0437\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438, (3) \u041a\u0430\u043d\u0430\u043b\u0438, (4) \u041e\u0434\u043d\u043e\u0441\u0438 \u0441\u043e \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435, (5) \u041f\u0440\u0438\u043b\u0438\u0432\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438, (6) \u041a\u043b\u0443\u0447\u043d\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438, (7 ) \u041a\u043b\u0443\u0447\u043d\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, (8) \u041a\u043b\u0443\u0447\u043d\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0438 (9) \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u0442\u0440\u043e\u0448\u043e\u0446\u0438.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u0438\u0432\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0432\u0430\u0430 \u0430\u043b\u0430\u0442\u043a\u0430 \u043c\u0443 \u043f\u043e\u043c\u043e\u0433\u043d\u0430 \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e \u0434\u0430 \u0434\u043e\u0431\u0438\u0435 \u0443\u0432\u0438\u0434 \u0432\u043e \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0438 \u0438\u043c \u043d\u0443\u0434\u0438 \u0443\u0441\u043b\u0443\u0433\u0430, \u043a\u0430\u043a\u043e \u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0437\u0438\u0442\u0435 \u0437\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u0438 \u043d\u0443\u0434\u0438; \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u0434\u0430 \u043d\u0430\u0458\u0434\u0435 \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0433\u0438 \u0434\u0438\u0432\u0435\u0440\u0437\u0438\u0444\u0438\u0446\u0438\u0440\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u0438\u0437\u0432\u043e\u0440\u0438 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u043d\u0430\u0434\u0432\u043e\u0440 \u043e\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u0438 \u0434\u043e\u043d\u0430\u0446\u0438\u0438\u0442\u0435\/\u043f\u0440\u043e\u0435\u043a\u0442\u043d\u0438\u0442\u0435 \u0433\u0440\u0430\u043d\u0442\u043e\u0432\u0438. \u041f\u0435\u0440\u0438\u043e\u0434\u043e\u0442 \u043d\u0430 \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u043d\u043e\u0441\u0442\u0430, \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u043d\u0430 \u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u0440\u043e\u043d\u0430 \u0432\u0438\u0440\u0443\u0441\u043e\u0442, \u0431\u0435\u0448\u0435 \u0441\u043e\u0432\u0440\u0448\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0434\u0430 \u0441\u0435 \u0431\u0430\u0440\u0430\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0438\u0437\u0432\u043e\u0440\u0438 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435. \u041f\u043e\u043c\u0438\u043d\u0443\u0432\u0430\u0458\u045c\u0438 \u043d\u0438\u0437 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 BMC, \u0442\u0438\u0435 \u0437\u0430\u043a\u043b\u0443\u0447\u0438\u0458\u0430 \u0434\u0435\u043a\u0430 <\/span><strong>\u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430\u0430\u0442 \u0442\u0435\u043a\u043e\u0432\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0447\u043b\u0435\u043d\u0441\u0442\u0432\u0430, \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0438, \u0434\u043e\u043d\u0430\u0446\u0438\u0438, \u043f\u043b\u0430\u0442\u0435\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u043d\u043e\u0432\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0438 \u043f\u043b\u0430\u0442\u0435\u043d\u0438\u0442\u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0430 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458 \u043d\u0430 \u043d\u0430\u0434\u0432\u043e\u0440\u0435\u0448\u043d\u0438 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438. \u041e\u0434 \u0434\u0440\u0443\u0433\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u043d\u043e\u0432\u0430\u0442\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0437\u0430 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458, \u0430 \u043f\u043e\u0442\u043e\u0430 \u0433\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458\u043e\u0442 \u0437\u0430 \u0434\u0430 \u0458\u0430 \u043f\u043e\u0442\u0442\u0438\u043a\u043d\u0435 \u043d\u043e\u0432\u0430\u0442\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430; \u0432\u043e \u0441\u043b\u0443\u0447\u0430\u0458\u043e\u0442 \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e, \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430 \u0437\u0430 \u0438\u0437\u043d\u0430\u0458\u043c\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438 \u0437\u0430 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043a\u0438 \u0446\u0435\u043b\u0438. \u0422\u0430\u043a\u0430, \u043a\u0430\u043a\u043e \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043d\u0430 \u043f\u043e\u0432\u0440\u0437\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0438 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435, \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442 \u045c\u0435 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0438 \u043f\u0440\u0438\u0445\u043e\u0434. \u041e\u0432\u0430\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u045c\u0435 \u0431\u0438\u0434\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0430 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438, \u0438\u043c\u0430\u0458\u045c\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0434\u0435\u043a\u0430 \u043f\u043e\u0440\u0442\u0430\u043b\u043e\u0442 \u043f\u043e\u043a\u0440\u0438\u0432\u0430 \u0432\u0435\u0441\u0442\u0438 \u043e\u0434 \u0423\u043b\u0446\u0438\u045a \u0438 \u0432\u043e \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u0438\u043c\u0430 \u0441\u0435\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u0442\u0443\u0440\u0438\u0437\u0430\u043c \u0438 \u043f\u0430\u0442\u0443\u0432\u0430\u045a\u0435.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u045c\u0435 \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0437\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0438\u043c \u0441\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0412\u043e \u043e\u0432\u043e\u0458 \u0441\u043b\u0443\u0447\u0430\u0458, \u043f\u0440\u0438\u043b\u0438\u0432\u043e\u0442 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u045c\u0435 \u0434\u043e\u0430\u0453\u0430 \u043e\u0434 \u043d\u0430\u043f\u043b\u0430\u0442\u0430\u0442\u0430 \u0437\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0421\u0435\u043f\u0430\u043a, \u201e\u0422\u0435\u0441\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u043c\u0430\u201c \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d \u043e\u0434 \u0423\u043b-\u0418\u043d\u0444\u043e, \u043e\u0442\u043a\u0440\u0438 \u0434\u0435\u043a\u0430 \u0446\u0435\u043b\u043d\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438, \u0432\u043e \u043e\u0432\u043e\u0458 \u043c\u043e\u043c\u0435\u043d\u0442, \u043d\u0435 \u0441\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u0438 \u0434\u0430 \u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u0437\u0430 \u0432\u0435\u0441\u0442\u0438, \u0448\u0442\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u0438 \u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043d\u0430 \u0434\u0440\u0443\u0433\u043e \u043c\u0435\u0441\u0442\u043e. \u0417\u043d\u0430\u0447\u0438, \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e \u0435 \u043c\u043d\u043e\u0433\u0443 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0446\u0435\u043b\u0442\u0430.&#13;\n<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041f\u043e \u0440\u0435\u0434\u0438\u0437\u0430\u0458\u043d\u043e\u0442 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u0438\u043b\u0438\u0432\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u0437\u0430 \u0435\u0434\u0435\u043d \u043c\u0435\u0441\u0435\u0446, \u0423\u043b-\u0418\u043d\u0444\u043e \u0443\u0441\u043f\u0435\u0430 \u0434\u0430 \u0433\u0438 \u0437\u0433\u043e\u043b\u0435\u043c\u0438 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u0437\u0430 \u0440\u0435\u0447\u0438\u0441\u0438 40%.&#13;\n<\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041d\u0430\u043a\u0440\u0430\u0442\u043a\u043e, <\/span><strong>3-\u0442\u0435 \u0447\u0435\u043a\u043e\u0440\u0438 \u043d\u0430 \u0423\u043b-\u0418\u043d\u0444\u043e \u0434\u043e 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\u043f\u0440\u0438\u0445\u043e\u0434<\/strong><span style=\"font-weight: 400;\">. \u041d\u0430 \u043a\u0440\u0430\u0458\u043e\u0442 \u043d\u0430 \u043a\u0440\u0430\u0438\u0448\u0442\u0430\u0442\u0430, \u043f\u0435\u0458\u0437\u0430\u0436\u043e\u0442 \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0435 \u0435 terra incognita (\u043d\u0435\u043f\u043e\u0437\u043d\u0430\u0442 \u0442\u0435\u0440\u0435\u043d). \u0422\u0440\u0435\u0431\u0430 \u0441\u0430\u043c\u043e \u0434\u0430 \u0433\u0438 \u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0438\u043b\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441 \u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d \u0431\u0438\u0437\u043d\u0438\u0441, \u0432\u043e \u0447\u0435\u043a\u043e\u0440 \u0441\u043e \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043d \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435. \u041e\u0432\u0430 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430. \u041a\u0430\u043a\u043e \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u0441\u0438\u0441\u0442\u0435\u043c, \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430 \u0435 \u0431\u0438\u0437\u043d\u0438\u0441, \u043a\u043e\u0458 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0440\u043e\u0444\u0438\u0442\u0430\u0431\u0438\u043b\u0435\u043d \u0437\u0430 \u0434\u0430 \u043e\u043f\u0441\u0442\u0430\u043d\u0435, \u0438 \u0432\u043e \u0438\u0441\u0442\u043e \u0432\u0440\u0435\u043c\u0435, \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0435\u0442\u0438\u0447\u043a\u0438 \u0438 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u043e.&#13; \u041e\u0442\u043a\u0430\u043a\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u041a\u041e\u0412\u0418\u0414-19, \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":10218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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