{"id":12846,"date":"2022-03-07T12:21:40","date_gmt":"2022-03-07T11:21:40","guid":{"rendered":"https:\/\/journalift.org\/?p=12846"},"modified":"2022-03-07T12:53:31","modified_gmt":"2022-03-07T11:53:31","slug":"%d0%be%d0%bd%d0%be%d1%98-%d0%ba%d0%be%d1%98-%d1%80%d0%b0%d1%81%d0%ba%d0%b0%d0%b6%d1%83%d0%b2%d0%b0-%d0%bf%d1%80%d0%b8%d0%ba%d0%b0%d0%b7%d0%bd%d0%b8-%d0%b2%d0%bb%d0%b0%d0%b4%d0%b5%d0%b5","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%be%d1%98-%d0%ba%d0%be%d1%98-%d1%80%d0%b0%d1%81%d0%ba%d0%b0%d0%b6%d1%83%d0%b2%d0%b0-%d0%bf%d1%80%d0%b8%d0%ba%d0%b0%d0%b7%d0%bd%d0%b8-%d0%b2%d0%bb%d0%b0%d0%b4%d0%b5%d0%b5\/","title":{"rendered":"\u201c\u041e\u043d\u043e\u0458 \u043a\u043e\u0458 \u0440\u0430\u0441\u043a\u0430\u0436\u0443\u0432\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438, \u0432\u043b\u0430\u0434\u0435\u0435 \u0441\u043e \u0441\u0432\u0435\u0442\u043e\u0442\u201c &#8211; \u0418\u043d\u0434\u0438\u0458\u0430\u043d\u0441\u043a\u0430 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look-controls=\"reverseMouseDrag: true\"><\/a-entity><a-sky src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/03\/Vidi-Vaka-foto-3.jpg\"><\/a-sky><\/a-scene><\/figure>\r\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0447\u0435\u0442\u043e\u0446\u0438\u0442\u0435 \u043d\u0430 \u0412\u0438\u0434\u0438 \u0412\u0430\u043a\u0430<\/h2>\n\n<p>\u041f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430 \u0437\u0430 \u0412\u0438\u0434\u0438 \u0412\u0430\u043a\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0443\u0432\u0430 \u043f\u0440\u0435\u0434 \u043f\u0435\u0442 \u0433\u043e\u0434\u0438\u043d\u0438, \u043a\u043e\u0433\u0430 \u041c\u0438\u0442\u0435 \u041a\u0443\u0437\u0435\u0432\u0441\u043a\u0438, \u0438\u0437\u0432\u0440\u0448\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 \u0424\u043e\u043d\u0434\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0418\u0414\u0415\u0410 \u0408\u0418\u0415 \u043a\u043e\u0458\u0430 \u0441\u0442\u043e\u0438 \u0437\u0430\u0434 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\u043a\u043e\u0458 \u045c\u0435 \u0458\u0430 \u0432\u043e\u0434\u0438 \u0446\u0435\u043b\u0430\u0442\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0458\u0430 &#8211; \u043d\u0435\u043a\u043e\u0458 \u043a\u043e\u0458 \u0435 \u0432\u0435\u0448\u0442 \u0432\u043e \u0434\u0435\u043b\u043e\u0442 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u0440\u0430\u0437\u0432\u043e\u0458, \u043d\u043e \u0432\u043e\u0435\u0434\u043d\u043e \u0438\u043c\u0430 \u043e\u0434\u043b\u0438\u0447\u043d\u043e \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u045a\u0435 \u043d\u0430 \u0434\u043e\u0442\u043e\u0433\u0430\u0448\u043d\u0438\u0442\u0435 \u0433\u043b\u0430\u0432\u043d\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0442 &#8211; \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e, \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u043d\u043e\u0432\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430. \u041d\u0430 \u043e\u0432\u0430\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u0458\u0430 \u043d\u0430\u0441\u043a\u043e\u0440\u043e \u045c\u0435 \u0434\u043e\u0458\u0434\u0435 \u0414\u0430\u0440\u0458\u0430\u043d \u0420\u0430\u0434\u0435\u043d\u043a\u043e\u0432\u0438\u045c, \u0434\u043e\u043b\u0433\u043e\u0433\u043e\u0434\u0438\u0448\u0435\u043d \u043f\u043e\u0437\u043d\u0430\u043d\u0438\u043a \u0438 \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a \u043d\u0430 \u041c\u0438\u0442\u0435 \u0438 \u0413\u043e\u0440\u0430\u043d. &#13;\n<\/p>\n\n<iframe title=\"\u0414\u0430\u0440\u0458\u0430\u043d \u0420\u0430\u0434\u0435\u043d\u043a\u043e\u0432\u0438\u045c\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RlTOyiFzx_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0432\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438, \u0443\u0441\u043f\u0435\u0441\u0438 \u0438 \u0440\u0430\u0437\u0432\u043e\u0458, \u043d\u043e\u0432\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/h2>\n\n<p>\u0417\u0430\u0446\u0440\u0442\u0430\u043d\u0438\u043e\u0442 \u043f\u043b\u0430\u043d \u0437\u0430 \u043f\u0440\u0432\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u0441\u0435 \u0434\u0432\u0438\u0436\u0435\u043b \u0432\u043e \u0434\u0432\u0435 \u0433\u043b\u0430\u0432\u043d\u0438 \u043d\u0430\u0441\u043e\u043a\u0438. \u0414\u0430 \u0458\u0430 \u0437\u0430\u0441\u0438\u043b\u0430\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430\u0442\u0430 \u043a\u043e\u043d \u043f\u043e\u0441\u0442\u043e\u0435\u0447\u043a\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043e\u0434 \u0433\u0440\u0430\u0453\u0430\u043d\u0441\u043a\u0438\u043e\u0442 \u0441\u0435\u043a\u0442\u043e\u0440 \u0438 \u043e\u0434 \u043f\u0430\u0441\u0438\u0432\u043d\u0430, \u043e\u0434\u043d\u043e\u0441\u043d\u043e \u0441\u0430\u043c\u0438 \u0434\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0443\u0432\u0430\u0430\u0442 \u043a\u0430\u043a\u043e \u0434\u043e\u0441\u0435\u0433\u0430, \u0434\u0430 \u0458\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0430\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u043f\u0440\u0435\u043a\u0443 \u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u0435\u043d \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u043a\u043e\u043d \u043d\u0438\u0432.&#13;\n<\/p>\n\n<p>\u0412\u0442\u043e\u0440\u0430\u0442\u0430 \u043d\u0430\u0441\u043e\u043a\u0430 \u0435 \u0434\u0430 \u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0434\u043e \u043d\u043e\u0432\u0438 \u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u0443\u0434\u0435\u0458\u045c\u0438 \u0433\u0438 \u043f\u043e\u0441\u0442\u043e\u0435\u0447\u043a\u0438\u0442\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 &#8211; native video advertising, brandocumentary, storytelling strategy, \u0434\u043e\u0434\u0435\u043a\u0430 \u0433\u0438 \u0433\u0440\u0430\u0434\u0430\u0442 \u0438 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430\u0430\u0442 \u043d\u043e\u0432\u0438\u0442\u0435 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043d\u0430 \u0440\u0430\u0441\u043a\u0430\u0436\u0443\u0432\u0430\u0447\u043a\u043e\u0442\u043e \u0441\u0442\u0443\u0434\u0438\u043e \u043a\u0430\u043a\u043e interactive video, immersive storytelling, data storytelling, edutainment \u0438 \u0441\u043b\u0438\u0447\u043d\u0438.&#13;\n<\/p>\n\n<p>\u201e\u041e\u0434\u043b\u0438\u0447\u0435\u043d \u043f\u0440\u0432 \u0441\u0438\u0433\u043d\u0430\u043b \u0431\u0435\u0448\u0435 \u043d\u0430\u0448\u0435\u0442\u043e \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0430\u0433\u0435\u043d\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0430\u043c\u043f\u0430\u045a\u0430 \u0437\u0430 \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442 \u0437\u0430 \u0435\u0434\u0435\u043d \u043e\u0434 \u043d\u0430\u0458\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 &#8211; \u0421\u043a\u043e\u043f\u0441\u043a\u0430 \u043f\u0438\u0432\u0430\u0440\u0430,\u201c \u0432\u0435\u043b\u0438 \u041a\u0443\u0437\u0435\u0432\u0441\u043a\u0438.&#13;\n<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0422\u043e\u043a\u043c\u0443 \u043e\u0432\u0430\u0430 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400;\">\u0428\u0432\u0430\u0458\u0446\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0437\u0430 \u0437\u0433\u043e\u043b\u0435\u043c\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043d\u0430\u0442\u0430 \u0432\u0440\u0430\u0431\u043e\u0442\u043b\u0438\u0432\u043e\u0441\u0442 (\u0418\u041c\u0415)<\/span><\/a><span style=\"font-weight: 400;\"> \u0431\u0435\u0448\u0435 \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u043e \u043f\u0440\u0432\u043e\u0442\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0440\u0442\u0438\u0432\u043d\u043e \u0432\u0438\u0434\u0435\u043e \u0437\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u043d\u0430 \u0442\u0443\u0440\u0438\u0437\u043c\u043e\u0442 \u0437\u0430 \u043d\u0430\u0458\u0433\u043e\u043b\u0435\u043c\u0438\u043e\u0442 \u0434\u043e\u043c\u0430\u0448\u0435\u043d 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\u0448\u0442\u043e \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e\u0442\u043e \u043d\u0430 \u0440\u0430\u0441\u043a\u0430\u0436\u0443\u0432\u0430\u0447\u043a\u043e\u0442\u043e \u0441\u0442\u0443\u0434\u0438\u043e, \u0432\u043e \u0441\u0430\u043c\u043e \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u043c\u0435\u0441\u0435\u0446\u0438 \u0431\u0435\u0448\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0435\u043d\u043e, \u0430 \u043f\u0430\u043b\u0435\u0442\u0430\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043a\u043e\u0438 \u0441\u0435 \u043d\u0443\u0434\u0430\u0442 \u0441\u043e\u043b\u0438\u0434\u043d\u043e \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0430.<\/span><\/p>\n\n<p>\u0421\u0435\u043f\u0430\u043a, \u043d\u0430 \u043a\u0440\u0430\u0458\u043e\u0442 \u043d\u0430 \u0434\u0435\u043d\u043e\u0442, \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0438 \u0437\u0430 \u0443\u0441\u043f\u0435\u0445\u043e\u0442 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0441\u0435 \u0431\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u043e\u0441\u0442\u0432\u0430\u0440\u0435\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438. \u041f\u0440\u0435\u0441\u0435\u043a\u043e\u0442 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d \u043f\u0440\u0435\u0434 \u0438 \u043f\u043e \u0434\u043e\u0431\u0438\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430\u0442\u0430 \u043e\u0434 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0442 \u201eMedia for All&#8221; \u0433\u043e \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430 \u0441\u043b\u0435\u0434\u043d\u043e\u0442\u043e. \u0411\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043e\u0434 14 \u0432\u043e 2020 \u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0435\u043d \u0434\u0443\u0440\u0438 \u043d\u0430 23 \u0432\u043e 2021 \u0433\u043e\u0434\u0438\u043d\u0430. \u0412\u043e \u0438\u0441\u0442\u043e \u0432\u0440\u0435\u043c\u0435, \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043f\u043e\u0440\u0430\u0441\u043d\u0430\u043b\u0435 \u0437\u0430 30%.  &#13;\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0432\u043e\u0442\u043e \u043d\u0435\u0448\u0442\u043e \u0448\u0442\u043e \u045c\u0435 \u0433\u043e \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u0442\u0435 \u0448\u0442\u043e\u043c \u045c\u0435 \u0432\u043b\u0435\u0437\u0435\u0442\u0435 \u0432\u043e \u043a\u0430\u043d\u0446\u0435\u043b\u0430\u0440\u0438\u0438\u0442\u0435 \u043d\u0430 \u0412\u0438\u0434\u0438 \u0412\u0430\u043a\u0430, \u0441\u0435 \u0438\u0441\u0446\u0440\u0442\u0430\u043d\u0438\u0442\u0435 \u0455\u0438\u0434\u043e\u0432\u0438 \u043d\u0430 \u043a\u043e\u0438 \u0441\u0435 \u0433\u043b\u0435\u0434\u0430\u0430\u0442 \u043d\u0430\u0458\u043f\u043e\u0437\u043d\u0430\u0442\u0438\u0442\u0435 \u0441\u0442\u0440\u0438\u043f \u0445\u0435\u0440\u043e\u0438. \u0422\u0443\u043a\u0430 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0430 \u0441\u0442\u0440\u0438\u043f \u0458\u0443\u043d\u0430\u043a\u043e\u0442 \u0422\u0435\u043a\u0441 \u0412\u0438\u043b\u0435\u0440 &#8211; \u043e\u0434\u043c\u0435\u0442\u043d\u0438\u043a\u043e\u0442 \u0441\u043e \u0441\u0438\u043b\u043d\u043e \u0447\u0443\u0441\u0442\u0432\u043e \u0437\u0430 \u043f\u0440\u0430\u0432\u0435\u0434\u043d\u043e\u0441\u0442 \u0438 \u0447\u0435\u0441\u0442. \u041e\u0432\u0430 \u0435 \u0438 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 \u0441\u0438\u043c\u0431\u043e\u043b\u0438\u043a\u0430.\u00a0 \u041a\u0430\u043a\u043e \u0448\u0442\u043e \u045c\u0435 \u0434\u043e\u0437\u043d\u0430\u0435\u0442\u0435 \u043d\u0438\u0437 \u043d\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430, \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442 \u0412\u0438\u0434\u0438 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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\u0418\u043d\u0434\u0438\u0458\u0430\u043d\u0441\u043a\u0430 \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u043a\u0430 - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%be%d1%98-%d0%ba%d0%be%d1%98-%d1%80%d0%b0%d1%81%d0%ba%d0%b0%d0%b6%d1%83%d0%b2%d0%b0-%d0%bf%d1%80%d0%b8%d0%ba%d0%b0%d0%b7%d0%bd%d0%b8-%d0%b2%d0%bb%d0%b0%d0%b4%d0%b5%d0%b5\/\" \/>\n<meta property=\"og:locale\" content=\"mk_MK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201c\u041e\u043d\u043e\u0458 \u043a\u043e\u0458 \u0440\u0430\u0441\u043a\u0430\u0436\u0443\u0432\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438, \u0432\u043b\u0430\u0434\u0435\u0435 \u0441\u043e \u0441\u0432\u0435\u0442\u043e\u0442\u201c - \u0418\u043d\u0434\u0438\u0458\u0430\u043d\u0441\u043a\u0430 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