{"id":17797,"date":"2022-12-07T09:43:18","date_gmt":"2022-12-07T08:43:18","guid":{"rendered":"https:\/\/journalift.org\/?p=17797"},"modified":"2023-01-14T14:12:50","modified_gmt":"2023-01-14T13:12:50","slug":"%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d0%b3%d0%be-%d0%b7%d0%b3%d0%be%d0%bb%d0%b5%d0%bc%d0%b8%d1%82%d0%b5-%d0%b0%d0%bd%d0%b3%d0%b0%d0%b6%d0%bc%d0%b0%d0%bd%d0%be%d1%82-%d0%bd%d0%b0-%d1%87%d0%b8%d1%82","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d0%b3%d0%be-%d0%b7%d0%b3%d0%be%d0%bb%d0%b5%d0%bc%d0%b8%d1%82%d0%b5-%d0%b0%d0%bd%d0%b3%d0%b0%d0%b6%d0%bc%d0%b0%d0%bd%d0%be%d1%82-%d0%bd%d0%b0-%d1%87%d0%b8%d1%82\/","title":{"rendered":"\u041a\u0430\u043a\u043e \u0434\u0430 \u0433\u043e \u0437\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0438 \u0434\u0430 \u0458\u0430 \u0437\u0430\u0434\u0440\u0436\u0438\u0442\u0435 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442\u0430 &#8211; \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438 \u0441\u043e\u0432\u0435\u0442\u0438 \u043e\u0434 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438, \u0434\u043e \u0438\u0437\u0434\u0430\u0432\u0430\u0447\u0438\u0442\u0435"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0428\u0442\u043e \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c\u0435 \u0437\u0430 \u0434\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043c\u0435 \u043d\u043e\u0432\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0438 \u0438\u0441\u0442\u0430\u0442\u0430 \u0434\u0430 \u0458\u0430 \u0437\u0430\u0434\u0440\u0436\u0438\u043c\u0435? \u041a\u0430\u043a\u043e \u0434\u0430 \u0433\u0438 \u043d\u0430\u0442\u0435\u0440\u0430\u043c\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0430\u0442 \u043f\u043e\u0432\u0435\u045c\u0435, \u043a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430? \u0418 \u043a\u0430\u043a\u043e \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0435\u043c\u0435 \u0459\u0443\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438? \u0410\u043a\u043e \u043e\u0432\u0438\u0435 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0432\u0435 \u043e\u043a\u0443\u043f\u0438\u0440\u0430\u0430\u0442 \u0438 \u0432\u0430\u0441, \u0432\u0438 \u043d\u0443\u0434\u0438\u043c\u0435 \u0441\u043e\u0432\u0435\u0442\u0438 \u0438 \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0438 \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u0438 \u0437\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0435 \u041a\u0440\u0430\u043b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/02-Radoslav-Augustin-1024x504.jpg\" alt=\"Radoslav-Augustin\" class=\"wp-image-17752\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/02-Radoslav-Augustin-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/02-Radoslav-Augustin-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/02-Radoslav-Augustin-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/02-Radoslav-Augustin.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u0421\u0438\u0442\u0435 \u045c\u0435 \u0441\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u043c\u0435 \u0434\u0435\u043a\u0430 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0435 \u0434\u0435\u0444\u0438\u043d\u0438\u0442\u0438\u0432\u043d\u043e \u043d\u0435\u0448\u0442\u043e \u0431\u0435\u0437 \u043a\u043e\u0435 \u043d\u0435 \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0458\u0430 \u0432\u043e\u0434\u0438\u043c\u0435 \u043e\u0432\u0430\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0458\u0430 \u043f\u043e\u043d\u0430\u0442\u0430\u043c\u0443. \u041a\u0430\u043a\u043e \u0448\u0442\u043e \u0432\u0435\u043b\u0438 <\/span><b>\u0420\u0430\u0434\u043e \u0410\u0443\u0433\u0443\u0441\u0442\u0438\u043d<\/b><span style=\"font-weight: 400;\"> (Rado August\u00edn), \u0448\u0435\u0444 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432\u043e \u0414\u0435\u043d\u0438\u043a \u041d (Denn\u00edk N), \u201e\u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0414\u0435\u043d\u0438\u043a \u041d, \u0432\u043e\u0433\u043b\u0430\u0432\u043d\u043e \u0441\u0435 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0430\u043d\u0438 \u043e\u0434 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u041d\u043e, \u043a\u043b\u0443\u0447\u043d\u043e \u0435 \u0438 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043c\u043d\u043e\u0433\u0443 \u0447\u0435\u0441\u0442\u043e \u0434\u0430 \u0441\u0435 \u0430\u0436\u0443\u0440\u0438\u0440\u0430. \u041d\u0430 \u043e\u0432\u043e\u0458 \u043d\u0430\u0447\u0438\u043d \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0438\u043c\u0430\u0430\u0442 \u043f\u0440\u0438\u0447\u0438\u043d\u0430 \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u0440\u0435\u0434\u043e\u0432\u043d\u043e \u0434\u0430 \u0458\u0430 \u043f\u043e\u0441\u0435\u0442\u0443\u0432\u0430\u0430\u0442 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430\u201d.<\/span><\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/03-Tim-Robinson-1024x504.jpg\" alt=\"Tim-Robinson\" class=\"wp-image-17756\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/03-Tim-Robinson-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/03-Tim-Robinson-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/03-Tim-Robinson-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/03-Tim-Robinson.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u041d\u043e, \u043d\u0435 \u0435 \u0434\u043e\u0432\u043e\u043b\u043do \u0441\u0430\u043c\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430. <\/span><b>\u0422\u0438\u043c \u0420\u043e\u0431\u0438\u043d\u0441\u043e\u043d<\/b><span style=\"font-weight: 400;\">, \u0433\u043b\u0430\u0432\u0435\u043d \u0443\u0440\u0435\u0434\u043d\u0438\u043a \u0432\u043e \u201e\u041d\u0435\u0448\u043d\u043b \u0412\u043e\u0440\u043b\u0434\u201c (National World) (\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u0435\u043d \u043c\u0435\u0434\u0438\u0443\u043c \u043e\u0434 \u041e\u0431\u0435\u0434\u0438\u043d\u0435\u0442\u043e\u0442\u043e \u041a\u0440\u0430\u043b\u0441\u0442\u0432\u043e) \u0434\u043e\u0434\u0430\u0432\u0430 \u0434\u0435\u043a\u0430 \u201e\u043a\u043b\u0443\u0447\u043e\u0442 \u0435 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435 \u043a\u043e\u0440\u0438\u0441\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0427\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0435\u0432\u043e\u043b\u0443\u0438\u0440\u0430\u0430\u0442 \u0438 \u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0435\u0432\u043e\u043b\u0443\u0438\u0440\u0430\u043c\u0435 \u0441\u043e \u043d\u0438\u0432, \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0438\u043c\u0435 \u0434\u043b\u0430\u0431\u043e\u0447\u0438\u043d\u0430 \u0438 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430, \u0448\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0458\u0434\u0430\u0442 \u043d\u0430 \u0434\u0440\u0443\u0433\u043e \u043c\u0435\u0441\u0442\u043e. \u0417\u0430 \u043e\u043d\u0438\u0435 \u0448\u0442\u043e \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0432\u0435\u0441\u0442\u0438, \u043e\u0432\u0430 \u043d\u0435 \u0437\u043d\u0430\u0447\u0438 \u0441\u0430\u043c\u043e \u0434\u0430 \u0441\u0435 \u0431\u0438\u0434\u0435 \u043f\u0440\u0432, \u0442\u0443\u043a\u0443 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0434\u0430 \u0438\u043c \u0441\u0435 \u043e\u0431\u0458\u0430\u0441\u043d\u0438 \u0441\u0432\u0435\u0442\u043e\u0442 \u0438 \u0442\u0438\u0435 \u0434\u0430 \u0441\u0435 \u0435\u0434\u0443\u0446\u0438\u0440\u0430\u0430\u0442 \u0437\u0430 \u043d\u0435\u0433\u043e &#8211; \u0441\u0432\u0435\u0442 \u043f\u043e\u043b\u043d \u0441\u043e \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0432\u0435\u0440\u043e\u0434\u043e\u0441\u0442\u043e\u0458\u043d\u0438 \u0438\u0437\u0432\u043e\u0440\u0438 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u041c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0433\u0440\u0430\u0434\u0438\u043c\u0435 \u043e\u0434\u043d\u043e\u0441\u0438 \u043f\u0440\u0435\u043a\u0443 \u0431\u0438\u043b\u0442\u0435\u043d\u0438\u0442\u0435 \u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438, \u043d\u043e \u0442\u0438\u0435 \u045c\u0435 \u0433\u043e \u0438\u0437\u0434\u0440\u0436\u0430\u0442 \u0442\u0435\u0441\u0442\u043e\u0442 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435\u0442\u043e, \u0441\u0430\u043c\u043e \u0430\u043a\u043e \u0441\u0435 \u0438\u0437\u0433\u0440\u0430\u0434\u0435\u043d\u0438 \u043d\u0430 \u0446\u0432\u0440\u0441\u0442\u0438 \u0442\u0435\u043c\u0435\u043b\u0438 \u043d\u0430 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0430 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u201c.<\/span><\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/04-Tatiana-Repkova-1024x504.jpg\" alt=\"Tatiana-Repkov\u00e1\" class=\"wp-image-17760\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/04-Tatiana-Repkova-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/04-Tatiana-Repkova-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/04-Tatiana-Repkova-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/04-Tatiana-Repkova.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><b>\u0422\u0430\u0442\u0458\u0430\u043d\u0430 \u0420\u0435\u043f\u043a\u043e\u0432\u0430 (Tatiana Repkov\u00e1)<\/b><span style=\"font-weight: 400;\">, \u043e\u0441\u043d\u043e\u0432\u0430\u0447 \u043d\u0430 \u041a\u043b\u0443\u0431\u043e\u0442 \u043d\u0430 \u043c\u0435\u043d\u0430\u045f\u0435\u0440\u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 (Media Managers Club), \u043e\u0431\u0458\u0430\u0441\u043d\u0443\u0432\u0430 \u043a\u0430\u043a\u043e <\/span><i><span style=\"font-weight: 400;\">\u043b\u043e\u043a\u0430\u043b\u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043a\u043e\u0458\u0430 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430 \u0432\u0435\u0441\u0442\u0438 \u0432\u043e \u041c\u043e\u043b\u0434\u0430\u0432\u0438\u0458\u0430,<\/span><\/i><span style=\"font-weight: 400;\"> \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u043b\u0430 \u0440\u0435\u0447\u0438\u0441\u0438 \u043d\u0435\u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e \u0431\u0440\u0437\u043e \u0437\u0433\u043e\u043b\u0435\u043c\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0431\u0440\u043e\u0458\u043e\u0442 \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u0442\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438, \u043a\u043e\u0458 \u0440\u0435\u0447\u0438\u0441\u0438 \u0442\u0440\u043e\u0458\u043d\u043e \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0438\u043b \u0432\u043e \u0440\u043e\u043a \u043e\u0434 \u0435\u0434\u0435\u043d \u043c\u0435\u0441\u0435\u0446. \u201e\u0420\u0435\u0446\u0435\u043f\u0442 \u0437\u0430 \u0443\u0441\u043f\u0435\u0445\u043e\u0442? \u041f\u0440\u043e\u043c\u0435\u043d\u0438 \u0432\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430, \u0441\u043e \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 (1) \u043f\u043e\u0440\u0442\u0440\u0435\u0442\u0438; (2) \u0441\u0435\u0440\u0438\u0458\u0430 \u0441\u043e\u0432\u0435\u0442\u0438 \u043d\u0430 \u0442\u0440\u0438 \u0442\u0435\u043c\u0438: \u0445\u043e\u0431\u0438, \u0434\u043e\u043a\u0442\u043e\u0440, \u0430\u0434\u0432\u043e\u043a\u0430\u0442; (3) \u0443\u0442\u0438\u043b\u0438\u0442\u0430\u0440\u043d\u0438 \u0432\u0435\u0441\u0442\u0438, \u0438\u043c\u043f\u043b\u0438\u0446\u0438\u0440\u0430\u043d\u0438 \u043e\u0434 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u043e\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430; (4) \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043a\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0458\u045c\u0438 \u0458\u0430 \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u0433\u0440\u0430\u0434\u043e\u0442 \u0438 \u0444\u043e\u0442\u043e-\u0438\u0437\u0432\u0435\u0448\u0442\u0430\u0438; (5) \u0438\u043d\u0442\u0435\u0440\u0432\u0458\u0443\u0430 \u0441\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u043b\u0443\u0453\u0435, \u043f\u0440\u0435\u0434 \u0441\u0450 \u043e\u0434 \u0433\u0440\u0430\u0434\u043e\u0442. \u041f\u043b\u0443\u0441 \u043f\u0440\u0435\u043d\u0435\u0441\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043d\u0430\u043f\u0438\u0441\u0438 \u0438\u043b\u0438 \u0432\u0435\u0441\u0442\u0438 \u043e\u0434 \u0434\u0440\u0443\u0433\u0438 \u0438\u0437\u0432\u043e\u0440\u0438 \u0448\u0438\u0440\u0443\u043c \u041c\u043e\u043b\u0434\u0430\u0432\u0438\u0458\u0430, \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043a\u043e\u0440\u0438\u0441\u043d\u0438 \u0437\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0432\u043e \u0433\u0440\u0430\u0434\u043e\u0442\u201d.<\/span><\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0435 \u041a\u0438\u043d\u0433, \u043d\u043e \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0458\u0430\u0442\u0430 \u0435 \u041a\u0438\u043d\u0433 \u041a\u043e\u043d\u0433<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/05-David-Tvrdon-1024x504.jpg\" alt=\"David-Tvrdon\" class=\"wp-image-17764\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/05-David-Tvrdon-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/05-David-Tvrdon-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/05-David-Tvrdon-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/05-David-Tvrdon.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u041a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0435 \u043f\u0440\u0435\u0434\u0443\u0441\u043b\u043e\u0432, \u043d\u043e \u0431\u0435\u0437 \u043d\u0435\u0458\u0437\u0438\u043d\u0430 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0458\u0430 \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0434\u043e \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0432\u043e \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u043e \u0432\u0440\u0435\u043c\u0435, \u0442\u0430\u0430 \u0438 \u043d\u0430\u0442\u0430\u043c\u0443 \u045c\u0435 \u0431\u0438\u0434\u0435 \u0441\u0430\u043c\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u0434\u043e\u043f\u0438\u0440\u043d\u0438 \u0442\u043e\u0447\u043a\u0438 \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0437\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u0438\u0441\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0437\u0430\u00a0 \u0434\u0430 \u0441\u0435 \u0434\u043e\u043f\u0440\u0435 \u0434\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430. \u0421\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u043e\u0442 \u0437\u0430 \u0440\u0430\u0441\u0442 \u0438 \u0437\u0430\u0434\u0440\u0436\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0438 \u0432\u043e \u0414\u0435\u043d\u0438\u043a \u0421\u041c\u0415 (Denn\u00edk SME), \u0414\u0430\u0432\u0438\u0434 \u0422\u0432\u0440\u0434\u043e\u043d (D\u00e1vid Tvrdo\u0148), \u0432\u0435\u043b\u0438 \u0434\u0435\u043a\u0430 \u0442\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0430\u043b\u0435 \u043a\u0430\u043a\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0432\u043e \u0433\u0440\u0430\u0434\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442\u0430 \u0441\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435: \u0431\u0438\u043b\u0442\u0435\u043d\u0438\u0442\u0435, \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0438\u0442\u0435 \u0438 \u043c\u043e\u0431\u0438\u043b\u043d\u0430\u0442\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430.<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u201e\u041f\u0435\u0442\u0438\u0442 \u041f\u0440\u0435\u0441 (Petit Press), \u0432\u043e \u0446\u0435\u043b\u0438\u043d\u0430, \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043b\u043d\u043e \u0438\u043c\u0430 176.000 \u0430\u043a\u0442\u0438\u0432\u043d\u0438 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438 \u043d\u0430 60+ \u0431\u0438\u043b\u0442\u0435\u043d\u0438, \u043e\u0434 \u043a\u043e\u0438 \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u0441\u0435 \u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442 \u043d\u0430\u043f\u0438\u0448\u0430\u043d\u0438 \u043e\u0434 \u0443\u0440\u0435\u0434\u043d\u0438\u0446\u0438 \u0438 \u043d\u0435 \u0441\u0435 \u0441\u0430\u043c\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0441\u043a\u043e \u0441\u043f\u043e\u0434\u0435\u043b\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043b\u0438\u043d\u043a\u043e\u0432\u0438 \u0434\u043e \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0438. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u0431\u0438\u043b\u0442\u0435\u043d\u0438\u0442\u0435, \u043d\u0438\u0435 \u0441\u043c\u0435, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0432\u043e \u043c\u043e\u0436\u043d\u043e\u0441\u0442, \u0434\u0430 \u0458\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0438\u043c\u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438\u0442\u0435: <\/span><i><span style=\"font-weight: 400;\">\u0434\u043e\u0436\u0438\u0432\u043e\u0442\u043d\u0430\u0442\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435 (Customer Lifetime Value &#8211; CLV)<\/span><\/i><span style=\"font-weight: 400;\"> \u043d\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u043d\u0430 \u0431\u0438\u043b\u0442\u0435\u043d\u0438\u0442\u0435 \u0435 30% \u043f\u043e\u0432\u0438\u0441\u043e\u043a\u0430 \u043e\u0434 CLV \u043d\u0430 \u043f\u0440\u043e\u0441\u0435\u0447\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438.<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0438\u0435, \u0432\u0435\u045c\u0435 4 \u0433\u043e\u0434\u0438\u043d\u0438, \u043f\u0440\u0430\u0432\u0438\u043c\u0435 \u0430\u043d\u043a\u0435\u0442\u0438 \u043c\u0435\u0453\u0443 \u0441\u043b\u0443\u0448\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u043d\u043e \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0433\u043e\u043b\u0435\u043c \u0434\u0435\u043b \u043e\u0434 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438 \u0441\u0435 \u0438 \u043e\u0431\u043e\u0436\u0430\u0432\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0438\u0442\u0435. \u041c\u043d\u043e\u0433\u0443\u043c\u0438\u043d\u0430 \u043e\u0434 \u043d\u0438\u0432 \u0438\u0437\u0458\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u0435\u0434\u043d\u0430 \u043e\u0434 \u043f\u0440\u0438\u0447\u0438\u043d\u0438\u0442\u0435 \u0437\u043e\u0448\u0442\u043e \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0438\u043c\u0430\u0430\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u0438 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0438.\r\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0448\u0430\u0442\u0430 \u043c\u043e\u0431\u0438\u043b\u043d\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0430 \u043a\u0430\u043a\u043e \u0432\u0430\u0436\u043d\u0430 \u0434\u043e\u043f\u0438\u0440\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u0437\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438\u0442\u0435, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u043b\u0443\u0436\u0438 \u043a\u0430\u043a\u043e \u0432\u043b\u0435\u0437\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u0437\u0430 \u0434\u0435\u0441\u0435\u0442\u0438\u0446\u0438 \u0438\u043b\u0458\u0430\u0434\u0438 \u043d\u0430\u0448\u0438 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043e\u0431\u0458\u0430\u0432\u0435\u043d\u0430 \u043d\u0430 SME.sk\u201c.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0410\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u0435 \u0432\u0440\u0441\u043a\u0430, \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u043e\u0441\u0442 \u0438 \u0430\u0441\u043e\u0446\u0438\u0458\u0430\u0446\u0438\u0458\u0430<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/06-Robert-Casensky-1024x504.jpg\" alt=\"Robert-Casensky\" class=\"wp-image-17768\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/06-Robert-Casensky-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/06-Robert-Casensky-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/06-Robert-Casensky-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/06-Robert-Casensky.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0440\u0437\u0430\u043d\u043e\u0441\u0442\u0430 \u0441\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438 \u0430\u0432\u0442\u043e\u0440\u0438, \u0435 \u043c\u043d\u043e\u0433\u0443 \u0432\u0430\u0436\u043d\u0430 \u0437\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0447\u0435\u0448\u043a\u0438\u043e\u0442 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0420\u0435\u043f\u043e\u0440\u0442\u0435\u0440 (Report\u00e9r). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u0413\u043b\u0430\u0432\u043d\u0438\u043e\u0442 \u0443\u0440\u0435\u0434\u043d\u0438\u043a \u043d\u0430 \u043e\u0432\u043e\u0458 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u0420\u043e\u0431\u0435\u0440\u0442 \u0427\u0430\u0441\u0435\u043d\u0441\u043a\u0438 (<\/span><b>Robert \u010c\u00e1sensk\u00fd)<\/b><span style=\"font-weight: 400;\">, \u0441\u043c\u0435\u0442\u0430 \u0434\u0435\u043a\u0430 \u201e\u0447\u0443\u0432\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0448\u0442\u0432\u043e \u0438 \u043f\u0440\u0438\u043f\u0430\u0434\u043d\u043e\u0441\u0442, \u0431\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0434\u0430\u043b\u0438 \u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u043e \u0438\u043b\u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u043a\u043e, \u0435 \u043c\u043d\u043e\u0433\u0443 \u0432\u0430\u0436\u043d\u043e. \u041f\u043e\u0441\u043b\u0435\u0434\u043d\u043e\u0432\u043e \u0438\u043c\u0430 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0458\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u043e\u0441\u0438\u043b\u043d\u043e \u0432\u043e \u0432\u0440\u0435\u043c\u0435 \u043a\u043e\u0433\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u201e\u0434\u0440\u0443\u0433\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430\u201c \u0435 \u043d\u0430 \u0432\u043b\u0430\u0441\u0442. \u041e\u0432\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430 \u0441\u043e \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430, \u043e\u0434 \u0442\u0435\u0445\u043d\u0438\u0447\u043a\u0430 \u0433\u043b\u0435\u0434\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u0438 \u043e\u0434 \u0433\u043b\u0435\u0434\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 \u043a\u043e\u043c\u0444\u043e\u0440\u043e\u0442 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043a\u043e\u0442. \u0414\u0430 \u043d\u0435 \u0431\u0435\u0448\u0435 \u0442\u043e\u0430 \u0434\u043e\u0432\u043e\u043b\u043d\u043e, \u043d\u0435\u043c\u0430\u0448\u0435 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0434\u043e\u0432\u043e\u043b\u043d\u0438 \u043d\u0438\u0442\u0443 \u0434\u0440\u0443\u0433\u0438\u0442\u0435, \u0434\u0430 \u0440\u0435\u0447\u0435\u043c\u0435 \u043f\u043e\u0435\u043c\u043e\u0442\u0438\u0432\u043d\u0438, \u0432\u0440\u0441\u043a\u0438\u201d.<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u043f\u043e\u0441\u0442\u043e\u0438 \u043d\u0435\u0448\u0442\u043e \u0448\u0442\u043e \u0433\u043e \u043d\u0430\u0440\u0435\u043a\u0443\u0432\u0430\u0430\u0442 \u201e\u0444\u0430\u043a\u0442\u043e\u0440 \u043d\u0430 \u0441\u0438\u043c\u043f\u0430\u0442\u0438\u0458\u0430\u201c \u0438 \u0420\u043e\u0431\u0435\u0440\u0442 \u0434\u043e\u0434\u0430\u0432\u0430: \u201e\u041e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u043e \u0441\u043e \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430 \u043d\u0430 \u0434\u0430\u0434\u0435\u043d \u043c\u0435\u0434\u0438\u0443\u043c, \u0441\u043e \u0441\u0442\u0438\u043b\u043e\u0442 \u043d\u0430 \u0438\u0437\u0432\u0435\u0434\u0431\u0430 \u0438\u043b\u0438 \u0441\u043e \u043d\u0430\u0447\u0438\u043d\u043e\u0442 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0441\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435\u201c.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/07-Charlie-Beckett-1-1024x504.jpg\" alt=\"Charlie-Beckett\" class=\"wp-image-17772\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/07-Charlie-Beckett-1-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/07-Charlie-Beckett-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/07-Charlie-Beckett-1-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/07-Charlie-Beckett-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><b>\u0427\u0430\u0440\u043b\u0438 \u0411\u0435\u043a\u0435\u0442 (Charlie Beckett)<\/b><span style=\"font-weight: 400;\">, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0442 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0432\u0435\u0448\u0442\u0430\u0447\u043a\u0430 \u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0446\u0438\u0458\u0430 \u043d\u0430 \u041b\u043e\u043d\u0434\u043e\u043d\u0441\u043a\u0430\u0442\u0430 \u0448\u043a\u043e\u043b\u0430 \u0437\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0458\u0430 \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u043a\u0438 \u043d\u0430\u0443\u043a\u0438, \u0432\u0435\u0440\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430 \u0437\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442, \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435 \u0441\u043e \u043f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u201e\u0437\u043e\u0448\u0442\u043e\u201c \u0441\u0430\u043a\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442 \u043e\u0434 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435.\u00a0<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e\u041d\u0435\u043a\u043e\u0438 \u045c\u0435 \u0438\u043c \u0434\u0430\u0434\u0430\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u043d\u0430 \u043d\u0430\u0441\u043b\u043e\u0432\u0438\u0442\u0435 \u0448\u0442\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0443\u0432\u0430\u0430\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0437\u0430\u0442\u043e\u0430 \u0448\u0442\u043e \u0441\u0430\u043a\u0430\u0430\u0442 \u043f\u043e\u0433\u043e\u043b\u0435\u043c\u0430 \u0447\u0438\u0442\u0430\u043d\u043e\u0441\u0442. \u041d\u043e, \u043d\u0430\u0458\u043e\u0434\u0440\u0436\u043b\u0438\u0432\u0438\u043e\u0442 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d \u043d\u0435 \u0434\u043e\u0430\u0453\u0430 \u043e\u0434 \u0435\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u0438\u0442\u0435 \u0442\u0440\u0438\u043a\u043e\u0432\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u0442\u0435\u0441\u0442\u043e\u0432\u0438\u0442\u0435 \u0438\u043b\u0438 \u043a\u043b\u0438\u043a\u0431\u0430\u0458\u0442 \u0441\u0435\u043d\u0437\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u043c\u043e\u0442.  \u041d\u0430\u0458\u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0448\u0442\u043e \u0441\u0443\u043c \u0458\u0430 \u0432\u0438\u0434\u0435\u043b, \u0433\u043e \u0442\u0440\u0435\u0442\u0438\u0440\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043a\u0430\u043a\u043e \u0432\u0440\u0441\u043a\u0430 \u0448\u0442\u043e \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430 \u201e\u0441\u043b\u0443\u0448\u0430\u045a\u0435\u201c \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0442, \u043f\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e, \u0437\u0430 \u0434\u0430 \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435. \u0421\u043e\u0444\u0438\u0441\u0442\u0438\u0446\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u043e\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430, \u043f\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\u0442\u0435 \u0437\u0430 \u0432\u0435\u0448\u0442\u0430\u0447\u043a\u0430 \u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0446\u0438\u0458\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u043e\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u043e, \u043d\u043e \u0447\u043e\u0432\u0435\u043a\u043e\u0442 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0432\u043e \u0442\u043e\u0458 \u0446\u0438\u043a\u043b\u0443\u0441\u201c.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043e\u0437\u043d\u0430\u0458\u0442\u0435 \u0433\u043e, \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0433\u043e \u0438 \u043f\u0440\u043e\u0446\u0435\u043d\u0435\u0442\u0435 \u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043e\u0442 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/08-Wahyu-Dhyatmika-1024x504.jpg\" alt=\"Wahyu-Dhyatmika\" class=\"wp-image-17776\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/08-Wahyu-Dhyatmika-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/08-Wahyu-Dhyatmika-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/08-Wahyu-Dhyatmika-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/08-Wahyu-Dhyatmika.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u201e\u0412\u043e \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043e\u0442\u043a\u0440\u0438\u0432\u043c\u0435 \u0434\u0435\u043a\u0430 <\/span><i><span style=\"font-weight: 400;\">\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043e\u0442 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430<\/span><\/i><span style=\"font-weight: 400;\"> \u0438 \u043a\u0430\u043a\u0432\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0442\u0430\u0430 \u0431\u0430\u0440\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430. \u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0437\u043d\u0430\u0435\u043c\u0435 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u043c\u0435 \u0437\u0430 \u0442\u043e\u0458 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d, \u043d\u043e \u0438 \u0434\u0430 \u0458\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043c\u0435, \u0437\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0434\u0434\u0440\u0436\u0438\u043c\u0435 \u043d\u0430\u0448\u0438\u0442\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0442\u0430\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430. \u0417\u043d\u0430\u0447\u0438, \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438 \u043e\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430, \u043d\u0430 \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430, \u043d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u201c, \u0432\u0435\u043b\u0438 <\/span><b>\u0412\u0430\u0445\u0458\u0443 \u0414\u0458\u0430\u0442\u043c\u0438\u043a\u0430 (Wahyu Dhyatmika)<\/b><span style=\"font-weight: 400;\">, \u0438\u0437\u0432\u0440\u0448\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 \u0422\u0435\u043c\u043f\u043e \u0414\u0438\u0433\u0438\u0442\u0430\u043b<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">Tempo Digital) \u043e\u0434 \u0418\u043d\u0434\u043e\u043d\u0435\u0437\u0438\u0458\u0430.<\/span><\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/09-Madhav-Chinnappa-1024x504.jpg\" alt=\"Madhav-Chinnappa\" class=\"wp-image-17780\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/09-Madhav-Chinnappa-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/09-Madhav-Chinnappa-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/09-Madhav-Chinnappa-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/09-Madhav-Chinnappa.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><b>\u041c\u0430\u0434\u0430\u0432 \u0427\u0438\u043d\u0430\u043f\u0430 (Madhav Chinnappa)<\/b><span style=\"font-weight: 400;\">, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0442 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438 \u0432\u043e \u0413\u0443\u0433\u043b, \u0441\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 \u043f\u0440\u0432\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0437\u0430 \u0437\u0433\u043e\u043b\u0435\u043c\u0435\u043d \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d, \u0435 \u0434\u0430 \u0458\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0438 \u0434\u043e\u0434\u0430\u0432\u0430: \u201e\u0441\u0438\u043b\u043d\u043e \u0431\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u0447\u0430\u043b \u0434\u0430 \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435\/\u043f\u043e\u0433\u043b\u0435\u0434\u043d\u0435\u0442\u0435 \u043d\u0430\u0448\u0430\u0442\u0430 \u0430\u043b\u0430\u0442\u043a\u0430 <\/span><a href=\"https:\/\/news-consumer-insights.appspot.com\/\"><span style=\"font-weight: 400;\">News Consumer Insights<\/span><\/a><span style=\"font-weight: 400;\"> \u043a\u043e\u0458\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u0443\u0432\u0430 \u043e\u0431\u0458\u0435\u043a\u0442\u0438\u0432 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043d \u043a\u043e\u043d \u0432\u0435\u0441\u0442\u0438\u0442\u0435, \u043f\u043e\u043a\u0440\u0430\u0458 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u043d\u0430 \u0413\u0443\u0433\u043b \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0441 (Google Analytics). \u0437\u0430 \u0434\u0430 \u0438\u043c \u0441\u0435 \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0438 \u043d\u0430 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u043e \u0434\u0430 \u0458\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0438 \u0434\u0430 \u0433\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u0430\u0442 \u043f\u0440\u0430\u0437\u043d\u0438\u043d\u0438\u0442\u0435 \u0432\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0438\u0442\u0435, \u0430 \u043f\u043e\u0442\u043e\u0430 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u043d\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435\u0442\u043e, \u0437\u0430\u0434\u0440\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0438 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442\u0430, \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e <\/span><a href=\"https:\/\/news-consumer-insights.appspot.com\/\"><span style=\"font-weight: 400;\">NCI<\/span><\/a><span style=\"font-weight: 400;\"> \u0438\u043c\u0430 \u043c\u043d\u043e\u0433\u0443 \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u043a\u0438 \u0437\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u043f\u043e\u0442\u0442\u0438\u043a\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442\u0430, \u0430 \u0435\u0432\u0435 \u0433\u0438 \u043f\u0440\u0432\u0438\u0442\u0435 3:<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u0417\u0433\u043e\u043b\u0435\u043c\u0435\u0442\u0435 \u0433\u043e \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458\u043e\u0442 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0438\u043b\u0442\u0435\u043d, \u0441\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u0442 \u043d\u0430 \u043f\u0440\u0438\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0431\u0438\u043b\u0442\u0435\u043d\u043e\u0442 (\u0434\u0435\u0442\u0430\u043b\u0438 \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u043a\u0430\u0442\u0430)<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u0418\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0458\u0442\u0435 \u0433\u0438 \u0432\u0435\u0431 \u043f\u0443\u0448 (web push) \u0438\u0437\u0432\u0435\u0441\u0442\u0443\u0432\u0430\u045a\u0430\u0442\u0430 <\/span><a href=\"https:\/\/newsinitiative.withgoogle.com\/info\/assets\/static\/docs\/nci\/nci-playbook-en.pdf#page=19\"><span style=\"font-weight: 400;\">(<\/span> <span style=\"font-weight: 400;\">\u0434\u0435\u0442\u0430\u043b\u0438 \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u043a\u0430\u0442\u0430)<\/span><\/a><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">\u041c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0458\u0442\u0435 \u0458\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u043d\u0430 \u0440\u0435\u0446\u0438\u0440\u043a\u0443\u043b\u0430\u0446\u0438\u0458\u0430&nbsp; (\u0434\u0435\u0442\u0430\u043b\u0438 \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u043a\u0430\u0442\u0430).\u201d<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0430 \u0437\u043d\u0430\u0435\u0442\u0435 \u0448\u0442\u043e \u0441\u0430\u043a\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0438 \u043a\u0430\u043a\u043e \u0442\u0430\u0430 \u0458\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0438\u0440\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043c\u043d\u043e\u0433\u0443 \u0435 \u043f\u043e\u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0433\u0438 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u0438 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u043f\u043e\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u0437\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u043e\u0442. \u0411\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0434\u0430\u043b\u0438 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0431\u0438\u043b\u0442\u0435\u043d, \u043f\u0443\u0448 \u0438\u0437\u0432\u0435\u0441\u0442\u0443\u0432\u0430\u045a\u0435 \u0438\u043b\u0438 \u0437\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u043c\u0443 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b \u0434\u0435\u043a\u0430 \u0432\u0440\u0441\u043a\u0430\u0442\u0430 \u0435 \u0432\u0437\u0430\u0435\u043c\u043d\u0430.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0441\u0432\u0435\u0442\u0435\u0442\u0435 \u0441\u0435 \u043d\u0430 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043e\u0442<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/10-Dominic-Young-1024x504.jpg\" alt=\"Dominic-Young\" class=\"wp-image-17784\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/10-Dominic-Young-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/10-Dominic-Young-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/10-Dominic-Young-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/12\/10-Dominic-Young.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><b>\u0414\u043e\u043c\u0438\u043d\u0438\u043a \u0408\u0430\u043d\u0433 (Dominic Young)<\/b><span style=\"font-weight: 400;\">, \u043e\u0441\u043d\u043e\u0432\u0430\u0447 \u043d\u0430 \u0410\u043a\u0441\u0430\u0442\u0435 (Axate), \u0437\u043d\u0430\u0435 \u0434\u0435\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0441\u0430\u043c\u0430 \u043f\u043e \u0441\u0435\u0431\u0435 \u043d\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430 \u043d\u0430\u0432\u0438\u043a\u0438, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430 \u0441\u0435\u043a\u043e\u0458 \u0434\u0435\u043d. \u201e\u0410\u043a\u043e \u0441\u0430\u043a\u0430\u0442\u0435 \u0434\u0430 \u0458\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0442\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0438 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u043d\u0430\u0432\u0438\u043a\u0430, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043e\u0442. \u0420\u0430\u0431\u043e\u0442\u0438 \u0448\u0442\u043e \u043d\u0435 \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430\u0430\u0442 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u043d\u043e, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430, \u0440\u0430\u0431\u043e\u0442\u0438 \u0448\u0442\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b \u0437\u043d\u0430\u0435 \u0434\u0435\u043a\u0430 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u043d\u043e \u045c\u0435 \u0433\u0438 \u0438\u0441\u043f\u043e\u0440\u0430\u0447\u0430\u0442\u0435, \u0440\u0430\u0431\u043e\u0442\u0438 \u0448\u0442\u043e \u045c\u0435 \u043c\u0443 \u043d\u0435\u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0430\u0442 \u0430\u043a\u043e \u0433\u0438 \u0438\u0441\u043f\u0443\u0448\u0442\u0438.<\/span><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0438 \u0441\u0435 \u0442\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0438, \u0441\u0435 \u0440\u0430\u0437\u0431\u0438\u0440\u0430, \u0432\u0430\u0440\u0438\u0440\u0430 \u043e\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0434\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430. \u0414\u043e\u0458\u0434\u043e\u0432\u043c\u0435 \u0434\u043e \u0437\u0430\u043a\u043b\u0443\u0447\u043e\u043a \u0434\u0435\u043a\u0430, \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440 (\u0448\u0442\u043e \u043d\u0435 \u0435 \u0438\u0437\u043d\u0435\u043d\u0430\u0434\u0443\u0432\u0430\u0447\u043a\u0438), \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u0432\u0435\u0441\u0442\u0438, \u043f\u0440\u0430\u0448\u0430\u045a\u0430\u0442\u0430 \u0437\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u043e\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u045a\u0435, \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u043e\u0442 \u043a\u0440\u0438\u043c\u0438\u043d\u0430\u043b \u0438 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u043e\u0442 \u0441\u043f\u043e\u0440\u0442, \u0441\u0435 \u0433\u043e\u043b\u0435\u043c\u0438 \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442\u0430 \u0438 \u043f\u043b\u0430\u045c\u0430\u045a\u0435\u0442\u043e. \u0422\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u043d\u0430\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u0438\u0441\u0442\u0430\u043a\u043d\u0443\u0432\u0430\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u201e\u043f\u0440\u043e\u043f\u0443\u0448\u0442\u0435\u043d\u0438\u201c \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438.\r\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0443\u0440\u0438 \u0438 \u0430\u043a\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0431\u0430\u0440\u0430 \u043e\u0434 \u0432\u0430\u0441 \u0434\u0430 \u0432\u043d\u0435\u0441\u0443\u0432\u0430\u0442\u0435 \u0448\u0442\u043e \u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u0432\u043e\u043b\u0443\u043c\u0435\u043d, \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u0438\u0442\u0435 \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u043e \u0437\u0430\u0434\u0440\u0436\u0438\u0442\u0435 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0430\u043a\u043e \u0441\u0430\u043a\u0430\u0442\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043e\u0434 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0434\u0430 \u0447\u0438\u043d\u0430\u0442 \u0441\u0450 \u043f\u043e\u0433\u043e\u043b\u0435\u043c \u0434\u0435\u043b \u043e\u0434 \u0432\u0430\u0448\u0438\u0442\u0435 \u0432\u043a\u0443\u043f\u043d\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u201d.\r\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><b>\u0410\u043a\u043e \u0441\u0430\u043a\u0430\u0442\u0435 \u0434\u0430 \u0434\u043e\u0437\u043d\u0430\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u0434\u0430 \u0458\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u043f\u043e\u0441\u0435\u0442\u0435\u0442\u0435 \u0433\u043e \u043d\u0430\u0448\u0438\u043e\u0442 <\/b><a href=\"https:\/\/journalift.org\/mk\/courses\/%d0%b3%d1%80%d0%b0%d0%b4%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%b0%d0%bd%d0%b3%d0%b0%d0%b6%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b0%d1%82%d0%b0-%d0%b7\/\"><b>\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u0435\u043d \u043a\u0443\u0440\u0441 \u0437\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430<\/b><\/a><b> \u0443\u0448\u0442\u0435 \u0434\u0435\u043d\u0435\u0441\u043a\u0430.<\/b><\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p><i><span style=\"font-weight: 400;\">\u041d\u0430\u043f\u043e\u043c\u0435\u043d\u0430: \u041e\u0432\u0430\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430 \u043f\u0440\u0432\u0438\u0447\u043d\u043e \u0431\u0435\u0448\u0435 <\/span><\/i><a href=\"https:\/\/fatchillimedia.com\/blog\/what-works-best-for-increasing-reader-engagement-and-retaining-loyalty-practical-tips-from-media-professionals-to-publishers\/\"><i><span style=\"font-weight: 400;\">\u043e\u0431\u0458\u0430\u0432\u0435\u043d\u0430<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u043d\u0430 FatChilli Media.<\/span><\/i><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0428\u0442\u043e \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c\u0435 \u0437\u0430 \u0434\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043c\u0435 \u043d\u043e\u0432\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0438 \u0438\u0441\u0442\u0430\u0442\u0430 \u0434\u0430 \u0458\u0430 \u0437\u0430\u0434\u0440\u0436\u0438\u043c\u0435? \u041a\u0430\u043a\u043e \u0434\u0430 \u0433\u0438 \u043d\u0430\u0442\u0435\u0440\u0430\u043c\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0430\u0442 \u043f\u043e\u0432\u0435\u045c\u0435, \u043a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430? \u0418 \u043a\u0430\u043a\u043e \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0435\u043c\u0435 \u0459\u0443\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438? \u0410\u043a\u043e \u043e\u0432\u0438\u0435 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0432\u0435 \u043e\u043a\u0443\u043f\u0438\u0440\u0430\u0430\u0442 \u0438 \u0432\u0430\u0441, \u0432\u0438 \u043d\u0443\u0434\u0438\u043c\u0435 \u0441\u043e\u0432\u0435\u0442\u0438 \u0438 \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0438 \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u0438 \u0437\u0430 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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