{"id":3336,"date":"2021-04-29T07:41:44","date_gmt":"2021-04-29T05:41:44","guid":{"rendered":"https:\/\/journalift.org\/?p=3336"},"modified":"2021-08-23T14:59:32","modified_gmt":"2021-08-23T12:59:32","slug":"sponsored-content-where-is-the-border","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/sponsored-content-where-is-the-border\/","title":{"rendered":"\u0421\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u0438 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438 \u2013 \u043a\u0430\u0434\u0435 \u0435 \u0433\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430?"},"content":{"rendered":"\n

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\u0412\u0430\u043a\u0432\u0430\u0442\u0430 \u0442\u0435\u0448\u043a\u0430 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043f\u043e\u0447\u043d\u0430\u0430 \u0434\u0430 \u0458\u0430 \u0437\u043b\u043e\u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0432\u0430\u0430\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0430\u0433\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u043a\u043e\u0438 \u0441\u0435 \u043e\u0431\u0438\u0434\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0458\u0430 \u043f\u043e\u043c\u0435\u0441\u0442\u0430\u0442 \u043b\u0438\u043d\u0438\u0458\u0430\u0442\u0430 \u043c\u0435\u0453\u0443 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u0448\u0442\u043e \u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0432\u0435\u045c\u0435. <\/p>\n\n\n\n

\u0412\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438, Native advertising<\/strong><\/a> \u0441\u0442\u0430\u043d\u0430 \u0435\u0434\u0435\u043d \u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0438 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. Native Advertising \u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043a\u043e\u0458\u0430 \u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u0434\u0430 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u043a\u0443\u0432\u0430 \u043e\u0434 \u043e\u0441\u0442\u0430\u043d\u0430\u0442\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043a\u043e\u0438 \u0433\u0438 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442, \u0438 \u0435 \u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442 \u043a\u0430\u043c\u0443\u0444\u043b\u0438\u0440\u0430\u043d\u0430, \u043f\u043b\u0430\u0442\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0434 \u043d\u0430\u0440\u0430\u0447\u0430\u0442\u0435\u043b\u043e\u0442. \u0412\u0430\u043a\u0432\u0438\u043e\u0442 \u0432\u0438\u0434 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u0433\u0438 \u043f\u043e\u0434\u0435\u043b\u0438 \u0443\u0440\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435 \u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435. \u0414\u043e\u0434\u0435\u043a\u0430 \u0435\u0434\u043d\u0438\u0442\u0435 \u0441\u043c\u0435\u0442\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0441\u0435 \u0433\u043b\u0435\u0434\u0430 \u043a\u0440\u0430\u0458 \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u043e\u043d\u0430\u043a\u0432\u043e \u043a\u0430\u043a\u0432\u043e \u0433\u043e \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043c\u0435, \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u043d\u0435 \u0433\u043b\u0435\u0434\u0430\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u043f\u0440\u0438\u0447\u0438\u043d\u0430 \u0437\u0430 \u0437\u0430\u0433\u0440\u0438\u0436\u0435\u043d\u043e\u0441\u0442. \u041f\u0440\u0432\u0438\u0442\u0435 \u0441\u043c\u0435\u0442\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 native advertising \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u043e\u0442 \u0435 \u043d\u0435\u0435\u0442\u0438\u0447\u043a\u0438, \u0438\u0437\u043c\u0430\u043c\u043d\u0438\u0447\u043a\u0438 \u0438 \u0433\u0438 \u0434\u043e\u0432\u0435\u0434\u0443\u0432\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0431\u043b\u0443\u0434\u0430, \u0432\u0442\u043e\u0440\u0438\u0442\u0435 \u0441\u043c\u0435\u0442\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0430\u043a\u043e \u0442\u043e\u0458 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u0441\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443\u0432\u0430, \u043d\u0435 \u0441\u0430\u043c\u043e \u0448\u0442\u043e \u045c\u0435 \u0438\u043c \u0434\u043e\u043d\u0435\u0441\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0430 \u043a\u043e\u0440\u0438\u0441\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0443\u043a\u0443 \u0438 \u0434\u043e\u0434\u0430\u0434\u0435\u043d\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435. <\/p>\n\n\n\n

\u0421\u043f\u043e\u0440\u0435\u0434 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0430\u0442\u0430, \u0432\u043e 2017 \u0433\u043e\u0434\u0438\u043d\u0430, native advertising \u0431\u0438\u043b \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d \u0437\u0430 18% \u043e\u0434 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435<\/a>, \u0430 \u0431\u0440\u043e\u0458\u043a\u0430\u0442\u0430 \u0432\u043e 2020 \u0442\u0440\u0435\u0431\u0430\u043b\u043e \u0434\u0430 \u043d\u0430\u0434\u043c\u0438\u043d\u0435 30%. \u0417\u0430\u0442\u043e\u0430 \u0438 \u0440\u0430\u0437\u0431\u0438\u0440\u043b\u0438\u0432\u043e \u0435 \u0434\u0435\u043a\u0430 \u0441\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0433\u043e \u043f\u0440\u0438\u0444\u0430\u045c\u0430\u0430\u0442 \u043e\u0432\u043e\u0458 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435.  <\/p><\/blockquote><\/figure>\n\n\n\n

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\u041a\u0430\u0434\u0435 \u0435 \u0433\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430?<\/h2>\n\n\n\n

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\u041f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 30 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u043e\u0440\u0442\u0430\u043b\u0438 \u0432\u043e \u0458\u0430\u043d\u0443\u0430\u0440\u0438 2021 \u0433\u043e\u0434\u0438\u043d\u0430 \u043e\u0431\u0458\u0430\u0432\u0438\u0458\u0430 \u0442\u0435\u043a\u0441\u0442, \u0441\u043e \u0438\u0441\u0442 \u043d\u0430\u0441\u043b\u043e\u0432, \u201e\u0421\u0440\u0435\u0434\u0441\u0442\u0432\u0430\u0442\u0430 \u0437\u0430 \u0434\u0435\u0437\u0438\u043d\u0444\u0435\u043a\u0446\u0438\u0458\u0430 \u043e\u0434 \u0410\u043b\u043a\u0430\u043b\u043e\u0438\u0434 \u0441\u043e \u0434\u043e\u043a\u0430\u0436\u0430\u043d\u043e \u0434\u0435\u0458\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0442\u0438\u0432 SARS-CoV-2 (COVID-19)\u201c<\/a>. \u0417\u0430 \u0436\u0430\u043b, \u0441\u0430\u043c\u043e \u0435\u0434\u0435\u043d \u043e\u0434 \u043d\u0438\u0432 \u0433\u043e \u0438\u043c\u0430\u0448\u0435 \u043e\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u0442\u0435\u043a\u0441\u0442\u043e\u0442 \u043a\u0430\u043a\u043e \u201e\u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u201c \u0434\u043e\u0434\u0435\u043a\u0430 \u043a\u0430\u0458 \u0441\u0438\u0442\u0435 \u043e\u0441\u0442\u0430\u043d\u0430\u0442\u0438, \u043d\u0435\u043c\u0430\u0448\u0435 \u043d\u0438\u043a\u0430\u043a\u0432\u0430 \u0432\u0438\u0434\u043b\u0438\u0432\u0430 \u043e\u0437\u043d\u0430\u043a\u0430 \u0434\u0435\u043a\u0430 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u043a\u0438 \u0442\u0435\u043a\u0441\u0442, \u0442\u0443\u043a\u0443 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u043e\u0442. \u0427\u0438\u0442\u0430\u0458\u045c\u0438 \u0433\u043e \u0442\u0435\u043a\u0441\u0442\u043e\u0442, \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u043e\u0442 \u0434\u043e\u0431\u0438\u0432\u0430 \u043b\u0430\u0436\u043d\u0430 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0430 \u0434\u0435\u043a\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u043e\u0442, \u0432\u0440\u0437 \u0431\u0430\u0437\u0430 \u043d\u0430 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u043e \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435, \u0433\u043e \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u0447\u0443\u0432\u0430 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u043a\u0430\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u0435\u043d. <\/p>\n\n\n\n

\u0412\u0430\u043a\u0432\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0438\u043c\u0430 \u043c\u043d\u043e\u0433\u0443, \u0430 \u0437\u0430 \u0436\u0430\u043b, \u0437\u0430\u0435\u0434\u043d\u043e \u0441\u043e \u043d\u0438\u0432,  \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u043e\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e, \u0438\u043b\u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u043e\u043d\u0430\u043a\u0432\u043e \u043a\u0430\u043a\u0432\u043e \u0433\u043e \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043c\u0435, \u0437\u0430\u043c\u0438\u043d\u0443\u0432\u0430 \u0432\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u0458\u0430\u0442\u0430. <\/p>\n\n\n\n

\u041a\u0430\u0434\u0435 \u0435 \u0438\u0437\u043b\u0435\u0437\u043e\u0442?<\/h2>\n\n\n\n

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\u0421\u0438\u0442\u0435 \u043a\u043e\u0438 \u0441\u043c\u0435 \u043f\u043e\u0434\u043e\u043b\u0433\u043e \u0432\u043e \u043e\u0432\u043e\u0458 \u0431\u0438\u0437\u043d\u0438\u0441, \u0437\u043d\u0430\u0435\u043c\u0435 \u0434\u0435\u043a\u0430 \u0431\u0435\u0437 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u043d\u0435\u043c\u0430 \u0434\u0430 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043d\u0438\u0442\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, a \u0438 \u043d\u0438\u0442\u0443 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e. \u041d\u043e, \u0430\u043a\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u043c\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0433\u0443\u0431\u0438 \u0433\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u043c\u0435\u0453\u0443 \u0442\u043e\u0430 \u0448\u0442\u043e \u0435 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e, \u0430 \u0448\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0442\u043e\u0433\u0430\u0448 \u043d\u0435 \u0441\u043c\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u0435 \u043d\u0438\u0448\u0442\u043e, \u0442\u0443\u043a\u0443 \u0441\u043c\u0435 \u0433\u043e \u0441\u043f\u0430\u0441\u0438\u043b\u0435 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u043a\u043e\u0435 \u0432\u0435\u045c\u0435 \u043d\u0435\u043c\u0430 \u0434\u0430 \u0432\u0440\u0435\u0434\u0438 \u043d\u0438 \u043f\u0435\u0442 \u043f\u0430\u0440\u0438. <\/p>\n\n\n\n

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\u041b\u0443\u0453\u0435\u0442\u043e \u043d\u0435 \u043c\u0440\u0430\u0437\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u041c\u0443\u0434\u0440\u043e \u0441\u043c\u0438\u0441\u043b\u0435\u043d\u0438\u0442\u0435, \u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0442\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/strong>, \u043a\u043e\u0438 \u0438\u043c\u0430\u0430\u0442 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u043e \u043e\u0434\u0431\u0440\u0430\u043d\u0430 \u0446\u0435\u043b\u043d\u0430 \u0433\u0440\u0443\u043f\u0430 \u0441\u0435 \u043e\u0431\u0438\u0447\u043d\u043e \u043c\u043e\u0448\u043d\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u0438. \u041b\u0443\u0453\u0435\u0442\u043e \u0441\u0430\u043c\u043e \u043d\u0435 \u0441\u0430\u043a\u0430\u0430\u0442 \u043a\u043e\u0433\u0430 \u0441\u0435 \u0438\u0437\u043c\u0430\u043c\u0435\u043d\u0438 \u0438 \u043a\u043e\u0433\u0430 \u043d\u0430\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0430 \u0448\u0442\u043e \u0433\u043e \u043e\u0447\u0435\u043a\u0443\u0432\u0430\u0430\u0442, \u0438\u043c \u0441\u0435 \u043f\u043e\u0434\u043c\u0435\u0442\u043d\u0443\u0432\u0430 \u043d\u0435\u0448\u0442\u043e \u0434\u0440\u0443\u0433\u043e. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043d\u0435 \u043c\u043e\u0436\u0430\u0442 \u0435\u0434\u043d\u0438 \u0431\u0435\u0437 \u0434\u0440\u0443\u0433\u0438, \u043d\u043e \u0458\u0430\u0441\u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043c\u0435\u0453\u0443 \u0448\u0442\u043e \u0435 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0430 \u0448\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u043f\u043e\u0441\u0442\u043e\u0438, \u0437\u0430 \u0434\u0430 \u043d\u0435 \u0441\u0435 \u0441\u043b\u0443\u0447\u0438 \u0434\u0430 \u0433\u0438 \u0438\u0437\u0433\u0443\u0431\u0438\u043c\u0435 \u0438 \u0435\u0434\u043d\u0438\u0442\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438\u0442\u0435. <\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":17,"featured_media":2792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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