{"id":4768,"date":"2021-05-20T07:50:54","date_gmt":"2021-05-20T07:50:54","guid":{"rendered":"https:\/\/journalift.org\/%d1%80%d0%b5%d0%b4%d0%b0%d0%ba%d1%86%d0%b8%d1%98%d0%b0-%d0%b7%d0%b0-%d0%ba%d1%80%d0%b5%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b8%d1%80%d0%b0%d0%bd%d0%b0-%d1%81%d0%be%d0%b4\/"},"modified":"2021-07-01T12:53:36","modified_gmt":"2021-07-01T12:53:36","slug":"%d1%80%d0%b5%d0%b4%d0%b0%d0%ba%d1%86%d0%b8%d1%98%d0%b0-%d0%b7%d0%b0-%d0%ba%d1%80%d0%b5%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b8%d1%80%d0%b0%d0%bd%d0%b0-%d1%81%d0%be%d0%b4","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d1%80%d0%b5%d0%b4%d0%b0%d0%ba%d1%86%d0%b8%d1%98%d0%b0-%d0%b7%d0%b0-%d0%ba%d1%80%d0%b5%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b8%d1%80%d0%b0%d0%bd%d0%b0-%d1%81%d0%be%d0%b4\/","title":{"rendered":"\u0420\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 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\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u043a\u0430\u043a\u043e \u0437\u0433\u043e\u043b\u0435\u043c\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u0432\u0435\u0441\u0442\u0430 \u0437\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0442, \u0437\u0430\u0458\u0430\u043a\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442\u0430 \u0438 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0442 \u0441\u043e \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043a\u0430\u043a\u043e \u043a\u0440\u0430\u0458\u043d\u0430 \u0446\u0435\u043b, \u0441\u0435\u043f\u0430\u043a, \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043d\u0438\u0442\u0435 \u043c\u0435\u0442\u043e\u0434\u0438 \u0441\u0435 \u0432\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u0438\u0441\u0442\u0438, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0430\u0442 \u0441\u043e \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u0433\u0438 <strong>\u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u0430\u0442<\/strong>, <strong>\u0435\u0434\u0443\u0446\u0438\u0440\u0430\u0430\u0442<\/strong> \u0438 <strong>\u0437\u0430\u0431\u0430\u0432\u0443\u0432\u0430\u0430\u0442<\/strong>.<\/span><\/p>\n\n\n\n<p>\u0410\u043a\u043e \u0433\u0438 \u043e\u0441\u0442\u0430\u0432\u0438\u043c\u0435 \u043d\u0430\u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043c\u043e\u0442\u0438\u0432\u0438, \u045c\u0435 \u0432\u0438\u0434\u0438\u043c\u0435 \u0434\u0435\u043a\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430\u0442\u0430 \u0432\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u0433\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0438\u0441\u0442\u0438\u0442\u0435 \u043c\u0435\u0442\u043e\u0434\u0438 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430. \u041d\u0435\u043c\u0430 \u0433\u043e\u043b\u0435\u043c\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0434\u0443\u0440\u0438 \u0438 \u043a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0437\u0430 \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438\u0442\u0435, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0438 \u043d\u0430 \u0435\u0434\u043d\u0438\u0442\u0435 \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0438\u043c \u0441\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u043b\u0443\u0453\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0438 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438 &#8211; \u0431\u0435\u0437 \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u0442\u043e\u0430 \u0434\u0430\u043b\u0438 \u0441\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u0432\u043e \u043f\u0438\u0448\u0430\u043d \u0438\u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u0444\u043e\u0440\u043c\u0430\u0442.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0421\u0432\u0435\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u0432\u0435\u045c\u0435 \u0458\u0430 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430 \u043e\u0432\u0430\u0430 \u0441\u043b\u0438\u0447\u043d\u043e\u0441\u0442. \u041e\u0432\u0430 \u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u0442\u0430 \u0437\u043e\u0448\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0430\u0433\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u0438 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0434\u0434\u0435\u043b\u0438 \u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0441\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0440\u0435\u0433\u0440\u0443\u0442\u0438\u0440\u0430\u0430\u0442 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438 \u0432\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0441\u0435\u043a\u0442\u043e\u0440\u0438 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u041d\u0438\u0432\u043d\u043e\u0442\u043e \u0437\u043d\u0430\u0435\u045a\u0435 \u0438 \u0441\u0442\u0440\u0443\u0447\u043d\u043e\u0441\u0442 \u0432\u043e \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e, \u0430\u043d\u0430\u043b\u0438\u0437\u0430\u0442\u0430 \u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0435\u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u0438 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438 \u043d\u0435 \u0441\u0435 \u043d\u0435\u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0430\u043d\u0438. <\/p><\/blockquote><\/figure>\n\n\n\n<p>\u0418\u0430\u043a\u043e \u043c\u043e\u0436\u0435\u0431\u0438 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043a\u0430\u043a\u043e \u043c\u0435\u0453\u0443\u0441\u0435\u0431\u043d\u0438\u043e\u0442 \u043e\u0434\u043d\u043e\u0441 \u0434\u0430 \u0438\u043c\u0430 \u0435\u0434\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u0430 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442, \u0442\u043e\u0430 \u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442 \u043d\u0435 \u0435 \u0442\u043e\u0447\u043d\u043e, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0435\u0440\u0438\u0442\u0435 \u0438\u043c\u0430\u0430\u0442 \u0448\u0442\u043e \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u043e\u0434 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435, \u0442\u0430\u043a\u0430 \u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435 \u0438\u043c\u0430\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u043e\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0435\u0440\u0438\u0442\u0435. \u0412\u043e \u043d\u0430\u0458\u0434\u043e\u0431\u0430\u0440 \u0441\u043b\u0443\u0447\u0430\u0458, \u0442\u0438\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u0446\u0435\u043b\u043e\u0441\u043d\u043e \u043d\u043e\u0432 \u043a\u0430\u043d\u0430\u043b \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0440\u0438\u0445\u043e\u0434 \u0441\u043e \u0443\u0441\u0432\u043e\u0458\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0438 \u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0434\u0435\u043b \u043e\u0434 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0432\u043e \u0442.\u043d. \u0431\u0440\u0435\u043d\u0434 \u045a\u0443\u0437\u0440\u0443\u043c &#8211; \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/3-1-1024x506.jpg\" alt=\"\" class=\"wp-image-2814\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/3-1-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/3-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/3-1-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/3-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u041c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0434\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u043e\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0435\u043a\u0443 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0412\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0434\u0435\u0446\u0435\u043d\u0438\u0438, \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0458\u045c\u0438 \u0433\u0438 <strong>American Express, BMW, Lush, Spotify, Under Armour<\/strong> \u0438 <strong>Red Bull<\/strong>, \u0441\u0444\u0430\u0442\u0438\u0458\u0430 \u0434\u0435\u043a\u0430 \u0441\u0430\u043c\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0432\u0435\u045c\u0435 \u043d\u0435 \u0435 \u0434\u043e\u0432\u043e\u043b\u043d\u043e. \u0418\u043c \u0442\u0440\u0435\u0431\u0430\u0448\u0435 \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0434\u043e \u043e\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043a\u043e\u0438 \u043d\u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u0430 \u043d\u0430 \u201e\u0431\u043e\u043c\u0431\u0430\u0440\u0434\u0438\u0440\u0430\u045a\u0435\u0442\u043e\u201c \u043e\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u0431\u0438\u043b\u0431\u043e\u0440\u0434\u0438, \u0422\u0412, \u0440\u0430\u0434\u0438\u043e \u0438 \u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0458\u0430.<\/span><\/p>\n\n\n\n<p>\u041d\u0435 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043d\u0435\u043a\u043e\u0458\u0430 \u0441\u043a\u0440\u0438\u0435\u043d\u0430, \u043f\u043e\u0434\u043b\u0430 \u0446\u0435\u043b; \u0441\u00e8 \u0448\u0442\u043e \u043e\u0432\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0430\u043a\u0430\u0430\u0442 \u0435 \u0434\u0430 \u0458\u0430 \u0437\u0433\u043e\u043b\u0435\u043c\u0430\u0442 \u0441\u0432\u0435\u0441\u0442\u0430 \u0437\u0430 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0431\u0440\u0435\u043d\u0434. \u041f\u043e\u0442\u0440\u0435\u0431\u043d\u043e \u0438\u043c \u0431\u0435\u0448\u0435 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u0434\u043e\u0431\u0438\u0442\u043d\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0458\u0430 &#8211; \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0448\u0442\u043e \u0438\u043c \u0434\u0430\u0432\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0434\u0430 \u0433\u0440\u0430\u0434\u0430\u0442 \u043b\u043e\u0458\u0430\u043b\u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430, \u0430 \u0438\u0441\u0442\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043e \u0438\u043c \u043d\u0443\u0434\u0438 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0422\u0430\u043a\u0430, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0437\u0430\u043f\u043e\u0447\u043d\u0430\u0430 \u0434\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u0430\u0442 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u043d\u0438 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/p>\n\n\n\n<p>\u0410\u043a\u043e \u0441\u0435 \u043f\u0440\u0430\u0448\u0443\u0432\u0430\u0442\u0435 \u0448\u0442\u043e \u0435 \u0431\u0440\u0435\u043d\u0434 \u045a\u0443\u0437\u0440\u0443\u043c &#8211; \u0442\u043e\u0430 \u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u0438\u043b\u0438 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u0435\u043d \u043e\u0434\u0434\u0435\u043b \u0448\u0442\u043e \u0441\u043e\u0431\u0438\u0440\u0430, \u043f\u0440\u0435\u0433\u043b\u0435\u0434\u0443\u0432\u0430, \u0441\u043e\u0437\u0434\u0430\u0432\u0430 \u0438 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0433\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430, \u0435\u0434\u0443\u0446\u0438\u0440\u0430 \u0438 \u0437\u0430\u0431\u0430\u0432\u0443\u0432\u0430 \u043f\u043e\u0441\u0442\u043e\u0458\u043d\u0438\u0442\u0435 \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043d\u0430 \u043e\u0434\u0440\u0435\u0434\u0435\u043d \u0431\u0440\u0435\u043d\u0434, \u0441\u043e \u043a\u0440\u0430\u0458\u043d\u0430 \u0446\u0435\u043b \u0434\u0430 \u043f\u0440\u043e\u0444\u0438\u0442\u0438\u0440\u0430 \u043e\u0434 \u043d\u0438\u0432.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span style=\"font-weight: 400;\">\u0417\u0435\u043c\u0435\u0442\u0435 \u0433\u0438, \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, Red Bull, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u0435\u043d\u0435\u0440\u0433\u0435\u0442\u0441\u043a\u0438 \u043f\u0438\u0458\u0430\u043b\u043e\u0446\u0438 \u0438 \u0430\u043c\u0431\u0430\u0441\u0430\u0434\u043e\u0440 \u043d\u0430 \u0435\u043a\u0441\u0442\u0440\u0435\u043c\u043d\u0438 \u0441\u043f\u043e\u0440\u0442\u043e\u0432\u0438, \u043a\u043e\u0458 \u0438\u043c\u0430 \u0438\u0441\u043a\u043b\u0443\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0435\u0444\u0438\u043a\u0430\u0441\u0435\u043d \u0431\u0440\u0435\u043d\u0434 <\/span><i><span style=\"font-weight: 400;\">\u045a\u0443\u0437\u0440\u0443\u043c <\/span><\/i><span style=\"font-weight: 400;\">&#8211; \u043e\u0434\u0434\u0435\u043b \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u041d\u0438\u0432\u043d\u0430\u0442\u0430 \u043d\u0430\u0458\u043f\u043e\u0437\u043d\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u045a\u0430 \u043d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043e \u0431\u0435\u0448\u0435 <\/span><i><span style=\"font-weight: 400;\">Red Bull Stratos Jump<\/span><\/i><span style=\"font-weight: 400;\"> \u043e\u0434 2012 \u0433\u043e\u0434\u0438\u043d\u0430, \u043a\u043e\u0458a \u201c\u043f\u0440\u0438\u043a\u043e\u0432\u0430\u201d <\/span><a href=\"https:\/\/blog.sprinklr.com\/7-social-campaign-insights-from-redbull-stratos\/\"><span style=\"font-weight: 400;\">\u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043b\u0443\u0453\u0435 \u0448\u0438\u0440\u0443\u043c \u0441\u0432\u0435\u0442\u043e\u0442<\/span><\/a><span style=\"font-weight: 400;\"> \u043f\u0440\u0435\u0434 \u0422\u0412, \u043a\u043e\u043c\u043f\u0458\u0443\u0442\u0435\u0440 \u0438 \u0435\u043a\u0440\u0430\u043d\u043e\u0442 \u043d\u0430 \u043f\u0430\u043c\u0435\u0442\u043d\u0438 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0438, \u0434\u043e\u0434\u0435\u043a\u0430 Felix Baumgartner \u0438\u0437\u0432\u0440\u0448\u0438 \u0434\u043e \u0442\u043e\u0433\u0430\u0448 \u043d\u0435\u0432\u0438\u0434\u0435\u043d \u0441\u043b\u043e\u0431\u043e\u0434\u0435\u043d \u043f\u0430\u0434 \u043e\u0434 \u0441\u0442\u0440\u0430\u0442\u043e\u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u0417\u0435\u043c\u0458\u0430\u0442\u0430.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u041e\u0432\u0430 \u0435 \u0432\u0440\u0432\u043e\u0442 \u043d\u0430 \u0431\u0440\u0435\u0434\u043d\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u0441\u043e\u0432\u0440\u0448\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0442\u043e\u0430 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0434\u043e\u0431\u0440\u0430 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430. \u0412\u0438\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u0448\u0442\u043e \u0432\u0430\u043a\u0432\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0458\u0430 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0438 \u0435 \u043d\u0435\u0441\u043f\u043e\u0440\u0435\u0434\u043b\u0438\u0432\u0430 &#8211; \u0448\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u0435 \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0432\u0430\u0436\u043d\u043e. \u041d\u0430\u043f\u0440\u043e\u0442\u0438\u0432, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u043f\u0440\u0435\u043a\u0443 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043e\u0434\u0430\u0442 \u0440\u0430\u043a\u0430 \u043f\u043e\u0434 \u0440\u0430\u043a\u0430, \u0434\u0430 \u0441\u0435 \u043f\u043e\u0434\u0434\u0440\u0436\u0443\u0432\u0430\u0430\u0442 \u0435\u0434\u043d\u0438 \u0441\u043e \u0434\u0440\u0443\u0433\u0438 \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u0441\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438.\r\n<\/p>\n\n\n\n<p>\u0421\u0435\u043f\u0430\u043a, \u043d\u0435 \u0441\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u0430\u0442 \u0434\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0430\u0430\u0442 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u0435\u043d \u043e\u0434\u0434\u0435\u043b \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u041e\u0432\u0430 \u0435 \u043c\u043e\u043c\u0435\u043d\u0442 \u0448\u0442\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u043e \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0432\u043e \u0441\u0432\u043e\u0458\u0430 \u043f\u043e\u043b\u0437\u0430! \u041f\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0443\u0432\u0430\u0458\u045c\u0438 \u0433\u0438 \u043b\u0443\u0453\u0435\u0442\u043e \u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0458\u045c\u0438 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0438 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438 \u0448\u0442\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0430\u0442 \u043f\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0430, \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0430\u0442 \u0441\u0432\u043e\u0458 \u0443\u0434\u0435\u043b \u0432\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043e\u0434 \u043c\u0443\u043b\u0442\u0438\u043c\u0438\u043b\u0438\u043e\u043d\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0435\u043a\u0443 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/4-1-1024x506.jpg\" alt=\"\" class=\"wp-image-2824\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/4-1-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/4-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/4-1-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/4-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u043e\u0432\u0438\u043d\u0430\u0440\u0438 \u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442: \u0420\u0438\u0437\u0438\u043a \u043e\u0434 \u0441\u0443\u0434\u0438\u0440 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0434 \u0434\u0430 \u043f\u043e\u0447\u043d\u0435\u043c\u0435 \u0434\u0430 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href=\"https:\/\/ethicaljournalismnetwork.org\/too-vulgar-to-print\/5-principles-of-journalism\"><span style=\"font-weight: 400;\">5-\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430 \u0435\u0442\u0438\u0447\u043a\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e<\/span><\/a><span style=\"font-weight: 400;\">: <strong>\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u0438 \u0442\u043e\u0447\u043d\u043e\u0441\u0442, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u043d\u043e\u0441\u0442, \u043f\u0440\u0430\u0432\u0438\u0447\u043d\u043e\u0441\u0442 \u0438 \u043d\u0435\u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u043d\u043e\u0441\u0442, \u0445\u0443\u043c\u0430\u043d\u043e\u0441\u0442 \u0438 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442<\/strong>. \u0410\u043a\u043e \u043e\u0442\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u0435 \u043a\u043e\u0458 \u0431\u0438\u043b\u043e \u043e\u0434 \u043e\u0432\u0438\u0435 \u201e\u0441\u0442\u043e\u043b\u0431\u043e\u0432\u0438\u201c, \u0433\u043e \u0437\u0430\u0433\u0440\u043e\u0437\u0443\u0432\u0430\u0442\u0435 \u043a\u0440\u0435\u0434\u0438\u0431\u0438\u043b\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430.&nbsp;<\/span><\/p>\n\n\n\n<p>\u0417\u0430\u0442\u043e\u0430, \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043a\u0443\u045c\u0430 \u043a\u043e\u0458\u0430 \u045c\u0435 \u043e\u0434\u043b\u0443\u0447\u0438 \u0434\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0430 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 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\u0434\u043e\u0434\u0435\u043b\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0434\u0440\u0443\u0433\u043e \u0438\u043c\u0435, \u043b\u043e\u0433\u043e \u0438 \u0432\u0435\u0431-\u0430\u0434\u0440\u0435\u0441\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/5-1-1024x506.jpg\" alt=\"\" class=\"wp-image-2834\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/5-1-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/5-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/5-1-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/5-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0424\u043e\u0440\u043c\u0438\u0440\u0430\u045a\u0435 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043a\u0430\u043a\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0437\u0430 \u0441\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043a\u0443\u045c\u0438<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041c\u043d\u043e\u0433\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u0435\u045c\u0435 \u0433\u0438 \u0438\u043c\u0430\u0430\u0442 \u0441\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0437\u0430 \u0434\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0430\u0430\u0442 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0422\u0438\u0435 \u0438\u043c\u0430\u0430\u0442 \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0438 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0435\u043a\u0438\u043f\u0430 \u0437\u0430 \u0441\u043d\u0438\u043c\u0430\u045a\u0435 \u0438 \u043c\u043e\u043d\u0442\u0430\u0436\u0430 \u043d\u0430 \u0432\u0438\u0434\u0435\u043e \u0438 \u0446\u0435\u043b\u0430\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0430 \u043e\u043f\u0440\u0435\u043c\u0430. \u0412\u043e \u0442\u0430\u043a\u0432\u0438 \u0441\u043b\u0443\u0447\u0430\u0438, \u0444\u043e\u0440\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u043d\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u043f\u0440\u0435\u0433\u043e\u043b\u0435\u043c \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u0435 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u0442\u0438 \u0441\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0443\u0441\u043b\u043e\u0432\u0438.<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043a\u043e\u0438 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0441\u0430\u043c\u043e \u043f\u0435\u0447\u0430\u0442\u0435\u043d\u0438 \u0432\u0435\u0441\u043d\u0438\u0446\u0438 \u0438 \u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0458\u0430. \u0422\u0438\u0435 \u043e\u0431\u0438\u0447\u043d\u043e \u043d\u0435\u043c\u0430\u0430\u0442 \u0441\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0438 \u0438 \u0443\u0440\u0435\u0434\u043d\u0438\u0446\u0438 \u043d\u0430 \u0432\u0438\u0434\u0435\u0430, \u0448\u0442\u043e \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u043d\u0435\u043c\u0430\u0430\u0442 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u043d\u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0430\u0430\u0442 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0421\u0435\u043f\u0430\u043a, \u043e\u0432\u0430 \u043d\u0435 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0442\u0438\u0435 \u043d\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u043d\u0430 \u0442\u043e\u0430. \u0418\u0430\u043a\u043e \u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0430\u0440\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d \u0438 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0430 \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430, \u0434\u0443\u0440\u0438 \u0438 \u0442\u0430\u043a\u0432\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0430\u0430\u0442 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/p>\n\n\n\n<p>\u041f\u0440\u0432\u043e\u0442\u043e \u043d\u0435\u0448\u0442\u043e \u0448\u0442\u043e \u0442\u0438\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0430\u0442 \u0435 \u0434\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0430\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u043a\u043e\u0458 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430 \u0435\u043a\u0438\u043f\u0430 \u043e\u0434 \u0441\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0438, \u0443\u0440\u0435\u0434\u043d\u0438\u0446\u0438 \u043d\u0430 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\u043b\u0443\u0453\u0435. \u0421\u0435\u043f\u0430\u043a, \u0442\u043e\u043a\u043c\u0443 \u0437\u0430\u0442\u043e\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0435 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0438 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430\u0442\u0430, \u0434\u0443\u0440\u0438 \u0438 \u0432\u043e \u043c\u0430\u043b\u0438 \u0442\u0438\u043c\u043e\u0432\u0438 \u0441\u043e \u0441\u0430\u043c\u043e \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u043b\u0443\u0453\u0435, \u043c\u043e\u0436\u0430\u0442 \u0434\u0430\u043b\u0435\u043a\u0443 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0434\u043c\u0438\u043d\u0430\u0442 \u0442\u0440\u043e\u0448\u043e\u0446\u0438\u0442\u0435 \u0437\u0430 \u043b\u0443\u0453\u0435\u0442\u043e \u043a\u043e\u0438 \u0441\u0435 \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438 \u0438\u043b\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u0438 \u0432\u043e \u043d\u0435\u0430. \u0421\u043e \u0434\u0440\u0443\u0433\u0438 \u0437\u0431\u043e\u0440\u043e\u0432\u0438, \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430 \u043f\u0440\u043e\u0444\u0438\u0442 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0437\u0430 \u043f\u043e\u043a\u0440\u0438\u0432\u0430\u045a\u0435 \u043d\u0430 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u043a\u043e\u0442 \u0441\u043e\u0437\u0434\u0430\u0434\u0435\u043d \u043e\u0434 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043a\u0443\u045c\u0430.<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u0417\u043d\u0430\u0447\u0438, \u0430\u043a\u043e \u0441\u0442\u0435 \u0441\u0435 \u043f\u0440\u0430\u0448\u0443\u0432\u0430\u043b\u0435 \u043a\u0430\u043a\u043e \u0434\u0430 \u0433\u043e \u0440\u0435\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0442 \u0441\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u0432\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043a\u0443\u045c\u0430, \u043c\u043e\u0436\u0435\u0431\u0438 \u0435 \u0432\u0440\u0435\u043c\u0435 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0435\u0437\u0435\u043c\u0435\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0432\u043e \u0441\u0432\u043e\u0438 \u0440\u0430\u0446\u0435! \u0410\u043a\u043e \u0432\u0438 \u0442\u0440\u0435\u0431\u0430\u0430\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0438 \u0443\u043f\u0430\u0442\u0441\u0442\u0432\u0430 \u0437\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430, \u0433\u043e\u0442\u0432\u0443\u0432\u0430\u043c\u0435 \u0441\u043b\u0435\u0434\u043d\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430 \u0441\u043e \u0441\u0438\u0442\u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043d\u043e\u0433\u0443 \u0447\u0435\u0441\u0442\u043e \u0441\u0442\u0440\u043e\u0433\u043e \u0433\u0438 \u0441\u043b\u0435\u0434\u0430\u0442 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0442\u0435 \u043d\u0430 \u0435\u0442\u0438\u0447\u043a\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e. \u041e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0442\u0438\u0435 \u0438\u043c\u0430\u0430\u0442 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0458\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0433\u043d\u0443\u0432\u0430\u0430\u0442 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u043a\u043e\u0438 \u0441\u043c\u0435\u0442\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0441\u0435 \u043f\u0440\u0435\u043c\u043d\u043e\u0433\u0443 \u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0438, \u043f\u0440\u0435\u043c\u043d\u043e\u0433\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u041f\u0420, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u0435 \u0437\u0430\u0433\u0440\u0438\u0436\u0435\u043d\u0438 \u0434\u0435\u043a\u0430 \u0443\u0441\u0432\u043e\u0458\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u043a\u0432\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0431\u0438 \u0432\u043b\u0438\u0458\u0430\u0435\u043b\u043e \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u043a\u0440\u0435\u0434\u0438\u0431\u0438\u043b\u0438\u0442\u0435\u0442. \u041e\u0432\u0438\u0435 \u0441\u0442\u0440\u0430\u0432\u043e\u0432\u0438 \u0441\u0435 \u043e\u043f\u0440\u0430\u0432\u0434\u0430\u043d\u0438, \u043d\u043e \u0432\u043e \u0438\u0441\u0442\u043e \u0432\u0440\u0435\u043c\u0435 \u0442\u0438\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 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