{"id":6781,"date":"2021-06-18T14:55:39","date_gmt":"2021-06-18T14:55:39","guid":{"rendered":"https:\/\/journalift.org\/?p=6781"},"modified":"2021-07-01T13:13:44","modified_gmt":"2021-07-01T13:13:44","slug":"%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d0%b8%d1%82%d0%b5-%d0%b8-%d1%81%d0%be%d1%86%d0%b8%d1%98%d0%b0%d0%bb%d0%bd%d0%b8%d1%82%d0%b5-%d0%bc%d1%80%d0%b5%d0%b6%d0%b8-%d0%b8%d0%b3%d1%80%d0%b0%d0%b0%d1%82","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d0%b8%d1%82%d0%b5-%d0%b8-%d1%81%d0%be%d1%86%d0%b8%d1%98%d0%b0%d0%bb%d0%bd%d0%b8%d1%82%d0%b5-%d0%bc%d1%80%d0%b5%d0%b6%d0%b8-%d0%b8%d0%b3%d1%80%d0%b0%d0%b0%d1%82\/","title":{"rendered":"\u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0438\u0433\u0440\u0430\u0430\u0442 \u043c\u0430\u0447\u043a\u0430 \u0438 \u0433\u043b\u0443\u0448\u0435\u0446"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0415\u0434\u043d\u0430 \u0438\u0437\u0440\u0435\u043a\u0430 \u043a\u043e\u0458\u0430 \u0435 \u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0430 \u043c\u0435\u0453\u0443 \u043e\u043d\u0438\u0435 \u043a\u043e\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u0432\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u0435\u043b\u0438: \u201e\u0410\u043a\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b \u0441\u0435 \u0431\u0430\u0437\u0438\u0440\u0430 \u043d\u0430 \u0424\u0435\u0458\u0441\u0431\u0443\u043a, \u0432\u0438\u0435 \u043d\u0435\u043c\u0430\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u201c. \u0421\u0435\u043f\u0430\u043a, \u0434\u0435\u043d\u0435\u0441 \u0435 \u0440\u0435\u0447\u0438\u0441\u0438 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0431\u0435\u0437 \u0424\u0435\u0458\u0441\u0431\u0443\u043a (\u0438 \u0434\u0440\u0443\u0433\u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438). \u041e\u0432\u0430 \u0432\u0430\u0436\u0438 \u043d\u0435 \u0441\u0430\u043c\u043e \u0437\u0430 \u043c\u0430\u043b\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0438\u0442\u0435, \u0442\u0443\u043a\u0443 \u0438 \u0437\u0430 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0440\u0430\u0434\u0438\u043e\u0434\u0438\u0444\u0443\u0437\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u043e \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u0433\u043b\u0435\u0434\u0430\u0447\u0438 \u0447\u0438\u0458 \u043f\u0440\u0438\u043c\u0430\u0440\u0435\u043d \u043f\u0440\u0438\u0445\u043e\u0434 \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0434\u043e\u0430\u0453\u0430 \u043e\u0434 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435. \u041f\u0440\u0438\u0447\u0438\u043d\u0430\u0442\u0430 \u0435 \u043f\u0440\u0438\u043b\u0438\u0447\u043d\u043e \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0430: \u0441\u00e8 \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0443\u0432\u0430\u0430\u0442 \u0434\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0443 \u043a\u0430\u043d\u0430\u043b\u0438 \u0432\u043e \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442 \u043d\u0430 \u0441\u0430\u043c\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2020-06\/DNR_2020_FINAL.pdf\"><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 \u0438\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u0432\u0435\u0441\u0442\u0438 \u0432\u043e 2020 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0430 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u0442 \u0437\u0430 \u0441\u0442\u0443\u0434\u0438\u0438 \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u0420\u043e\u0458\u0442\u0435\u0440\u0441<\/span><\/a><span style=\"font-weight: 400;\">, \u0434\u043e\u0458\u0434\u043e\u0432\u043c\u0435 \u0434\u043e \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0437\u0430\u043a\u043b\u0443\u0447\u043e\u043a: <\/span><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><span style=\"font-weight: 400;\">\u201e\u0412\u043e \u0441\u0438\u0442\u0435 \u0437\u0435\u043c\u0458\u0438, \u043d\u0435\u0448\u0442\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 \u0435\u0434\u043d\u0430 \u0447\u0435\u0442\u0432\u0440\u0442\u0438\u043d\u0430 \u043e\u0434 \u043b\u0443\u0453\u0435\u0442\u043e (28%) \u0433\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0443\u0432\u0430\u0430\u0442 \u0441\u0432\u043e\u0435\u0442\u043e \u043f\u0430\u0442\u0443\u0432\u0430\u045a\u0435 \u0434\u043e \u0432\u0435\u0441\u0442\u0438 \u043f\u0440\u0435\u043a\u0443 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0438\u043b\u0438 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430, \u0430 \u0432\u0435\u0434\u043d\u0430\u0448 \u043f\u043e \u043d\u0438\u0432 \u0441\u0435 \u043e\u043d\u0438\u0435 \u043a\u043e\u0438 \u0437\u0430 \u043e\u0432\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438 (26%) &#8211; \u0434\u0443\u0440\u0438 \u0434\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0438 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 \u043c\u0438\u043d\u0430\u0442\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430. \u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u0432\u043e \u043e\u0432\u043e\u0458 \u0441\u043b\u0443\u0447\u0430\u0458 \u0433\u043b\u0435\u0434\u0430\u043c\u0435 \u043c\u043d\u043e\u0433\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430\u045a\u0435 \u0432\u043e \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0458\u0430\u0442\u0430 Z (18-24). \u041e\u0432\u0430\u0430 \u0433\u0440\u0443\u043f\u0430 \u0438\u043c\u0430 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0441\u043b\u0430\u0431\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430 \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043a\u0443\u045c\u0438 (16%) \u0438 \u043a\u0430\u0458 \u043d\u0438\u0432 \u0435 \u0441\u043a\u043e\u0440\u043e \u0434\u0432\u043e\u0458\u043d\u043e \u043f\u043e\u0433\u043e\u043b\u0435\u043c\u0430 \u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e\u0441\u0442\u0430 \u0437\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u0432\u0435\u0441\u0442\u0438 \u043f\u0440\u0435\u043a\u0443 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 (38%).\u201c<\/span><\/em><\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\">\u0412\u043e \u0438\u0437\u043d\u043e\u0441 \u043d\u0430 \u0434\u043e\u043b\u0430\u0440\u0438, \u043e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u043c\u043d\u043e\u0433\u0443 \u043c\u0430\u043b \u0434\u0435\u043b \u043e\u0434 \u0431\u0443\u045f\u0435\u0442\u043e\u0442 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u043a\u043e\u0458 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0443\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043e\u0434 \u0434\u0435\u043d \u0437\u0430 \u0434\u0435\u043d \u0441\u0435 \u043d\u0430\u043c\u0430\u043b\u0443\u0432\u0430. \u041e\u0432\u0430 \u0435 \u0442\u0440\u0435\u043d\u0434 \u0447\u0438\u0458\u0430 \u043d\u0430\u0434\u043e\u043b\u043d\u0430 \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u0458\u0430 \u045c\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u0432\u043e \u043a\u043e\u0440\u0438\u0441\u0442 \u043d\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438\u0442\u0435 \u0448\u0442\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0417\u043d\u0430\u0447\u0438, \u043f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u0448\u0442\u043e \u0441\u0438 \u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 \u043e\u0434  \u0441\u0432\u0435\u0442\u043e\u0442 \u0435 \u043f\u0440\u0438\u043b\u0438\u0447\u043d\u043e \u0441\u043b\u0438\u0447\u043d\u043e, \u0430 \u0442\u043e\u0430 \u0435:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a\u043e \u0434\u0430 \u0458\u0430 \u043f\u0440\u0435\u0436\u0438\u0432\u0435\u0435\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430\u0442\u0430 \u043e\u0434 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043a\u043e\u0438 \u043d\u0435 \u0442\u0440\u043e\u0448\u0430\u0442 \u043d\u0438\u0448\u0442\u043e \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0442\u0443\u043a\u0443 \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0438 \u0433\u0438 \u043e\u0434\u0432\u043b\u0435\u043a\u0443\u0432\u0430\u0430\u0442 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043e\u0434 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438? \u0418, \u0434\u0430\u043b\u0438 \u0435 \u0432\u043e\u043e\u043f\u0448\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u043f\u0430\u0440\u0438 \u0441\u043e \u043f\u043e\u043c\u043e\u0448 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438?<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prezivljavanje-konkurencije-sa-drustvenim-mrezama-1024x506.png\" alt=\"&#x41F;&#x440;&#x435;&#x436;&#x438;&#x432;&#x443;&#x432;&#x430;&#x45A;&#x435; &#x43D;&#x430; &#x43A;&#x43E;&#x43D;&#x43A;&#x443;&#x440;&#x435;&#x43D;&#x446;&#x438;&#x458;&#x430;&#x442;&#x430; &#x43E;&#x434; &#x441;&#x43E;&#x446;&#x438;&#x458;&#x430;&#x43B;&#x43D;&#x438;&#x442;&#x435; &#x43C;&#x440;&#x435;&#x436;&#x438;\" class=\"wp-image-6698\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prezivljavanje-konkurencije-sa-drustvenim-mrezama-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prezivljavanje-konkurencije-sa-drustvenim-mrezama-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prezivljavanje-konkurencije-sa-drustvenim-mrezama-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prezivljavanje-konkurencije-sa-drustvenim-mrezama.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0435\u0436\u0438\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430\u0442\u0430 \u043e\u0434 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0420\u0435\u0430\u043b\u043d\u043e\u0441\u0442\u0430 \u0435 \u0434\u0435\u043a\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043d\u0435 \u0441\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435\u043d\u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 (\u0438\u043b\u0438 \u043d\u0435\u043a\u043e\u0458 \u0434\u0440\u0443\u0433) \u0434\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0443\u0432\u0430\u0430\u0442 \u043f\u0430\u0440\u0438. \u0417\u0430\u0440\u0430\u0431\u043e\u0442\u043a\u0430\u0442\u0430 \u0435 \u201e\u0440\u0435\u0437\u0435\u0440\u0432\u0438\u0440\u0430\u043d\u0430\u201c \u0437\u0430 \u0433\u043e\u0441\u043f\u043e\u0434\u0438\u043d\u043e\u0442 \u0417\u0430\u043a\u0435\u0440\u0431\u0435\u0440\u0433 \u0438 \u043e\u0441\u0442\u0430\u043d\u0430\u0442\u0438\u0442\u0435. \u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043d\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0442\u0440\u043e\u0448\u0430\u0442 \u043f\u0430\u0440\u0438 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 &#8211; \u0442\u0438\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u0431\u0438\u0437\u043d\u0438\u0441 \u0435\u043d\u0442\u0438\u0442\u0435\u0442\u0438\u0442\u0435 \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u043d\u043e \u0438\u043c \u0458\u0430 \u0434\u0430\u0432\u0430\u0430\u0442 \u0441\u043e \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0438\u043d\u0441\u0442\u0430\u0442\u0430, \u0430 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0448\u0438\u0440\u043e\u043a\u0430 \u043c\u0440\u0435\u0436\u0430 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438, \u0442\u0438\u0435 \u0441\u0435 \u0432\u043e \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043f\u043e\u043d\u0438\u0441\u043a\u0438 \u0446\u0435\u043d\u0438 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0438 \u043f\u043e\u0434\u043e\u0431\u0440\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0432\u043e \u0441\u043f\u043e\u0440\u0435\u0434\u0431\u0430 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043e\u0442\u0442\u0440\u0433\u043d\u0443\u0432\u0430\u0458\u045c\u0438 \u0433\u0438 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043d\u0430 \u0438\u0441\u0442\u0438\u0442\u0435. \u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043d\u0435 \u0433\u043e \u043a\u0440\u0438\u0458\u0430\u0442 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0444\u0438\u0442\u0430\u0431\u0438\u043b\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b.\u00a0<\/span><a href=\"https:\/\/about.fb.com\/news\/2019\/01\/understanding-facebooks-business-model\/\"><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 \u0437\u0431\u043e\u0440\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u0417\u0430\u043a\u0435\u0440\u0431\u0435\u0440\u0433<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><span style=\"font-weight: 400;\">\u201e\u041c\u0430\u043b\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u043a\u043e\u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u043d\u0430\u0458\u043c\u043d\u043e\u0433\u0443 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u043c\u0435\u0441\u0442\u0430 \u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u0440\u0430\u0441\u0442 \u0448\u0438\u0440\u0443\u043c \u0441\u0432\u0435\u0442\u043e\u0442 \u0434\u043e\u0431\u0438\u0432\u0430\u0430\u0442 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u0430\u043b\u0430\u0442\u043a\u0438 \u0437\u0430 \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0434\u0430 \u043d\u0430\u043f\u0440\u0435\u0434\u0443\u0432\u0430\u0430\u0442. \u041d\u0430 \u0424\u0435\u0458\u0441\u0431\u0443\u043a \u0438\u043c\u0430 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 90 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043c\u0430\u043b\u0438 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u043a\u043e\u0438 \u0441\u043e\u0447\u0438\u043d\u0443\u0432\u0430\u0430\u0442 \u0433\u043e\u043b\u0435\u043c \u0434\u0435\u043b \u043e\u0434 \u043d\u0430\u0448\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441.\u201c<\/span><\/em><\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0430 \u0441\u0435 \u0438\u0441\u0442\u0438\u0442\u0435 \u043c\u0430\u043b\u0438 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u043e\u0434 \u043a\u043e\u0438 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0437\u0430\u0432\u0438\u0441\u0435\u043b\u0435 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u041f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u0434\u0432\u0430 \u043c\u043e\u0436\u043d\u0438 \u043d\u0430\u0447\u0438\u043d\u0438 \u0434\u0430 \u0441\u0435 \u0437\u0430\u043e\u0431\u0438\u043a\u043e\u043b\u0438 \u043e\u0432\u0430, \u0430 \u0442\u0438\u0435 \u0441\u0435:<\/p>\n\n<ol class=\"wp-block-list\"><li>\u0434\u0430 \u0431\u0438\u0434\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0435\u043d\u0438 \u043e\u0434 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438<\/li><li><span style=\"font-weight: 400;\">\u0434\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u043f\u0430\u043c\u0435\u0442\u043d\u0438\u0442\u0435 \u0442\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0437\u0430 \u0434\u0430 \u0433\u043e \u043f\u043e\u0434\u0434\u0440\u0436\u0438\u0442\u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0434\u0430 \u0458\u0430 \u0437\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 <em>\u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<\/em> \u0438 \u0434\u0430 \u0433\u0438 \u0437\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043e\u0434 \u0434\u0440\u0443\u0433\u0438 \u0438\u0437\u0432\u043e\u0440\u0438. <\/span><\/li><\/ol>\n\n<p class=\"wp-block-paragraph\">\u0412\u043e \u0441\u0435\u043a\u043e\u0458 \u0441\u043b\u0443\u0447\u0430\u0458, \u0432\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u0438\u043c\u0430 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0434\u0435\u043a\u0430 \u043e\u0432\u0438\u0435 \u0434\u0432\u0435 \u043e\u043f\u0446\u0438\u0438 \u043d\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u0433\u043b\u0435\u0434\u0430\u0430\u0442 \u043a\u0430\u043a\u043e \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u0435\u0434\u043d\u0430 \u043d\u0430 \u0434\u0440\u0443\u0433\u0430.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/03-Kako-natjerati-drustvene-mreze-da-plate-vas-sadrzaj_-1024x506.png\" alt=\"&#x41A;&#x430;&#x43A;&#x43E; &#x434;&#x430; &#x433;&#x438; &#x43D;&#x430;&#x442;&#x435;&#x440;&#x430;&#x442;&#x435; &#x441;&#x43E;&#x446;&#x438;&#x458;&#x430;&#x43B;&#x43D;&#x438;&#x442;&#x435; &#x43C;&#x440;&#x435;&#x436;&#x438; &#x434;&#x430; &#x43F;&#x43B;&#x430;&#x45C;&#x430;&#x430;&#x442; &#x437;&#x430; &#x432;&#x430;&#x448;&#x430;&#x442;&#x430; &#x441;&#x43E;&#x434;&#x440;&#x436;&#x438;&#x43D;&#x430;?\" class=\"wp-image-6702\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/03-Kako-natjerati-drustvene-mreze-da-plate-vas-sadrzaj_-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/03-Kako-natjerati-drustvene-mreze-da-plate-vas-sadrzaj_-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/03-Kako-natjerati-drustvene-mreze-da-plate-vas-sadrzaj_-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/03-Kako-natjerati-drustvene-mreze-da-plate-vas-sadrzaj_.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u043e \u0434\u0430 \u0433\u0438 \u043d\u0430\u0442\u0435\u0440\u0430\u0442\u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0434\u0430 \u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u0437\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430?<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u043f\u043b\u0430\u0442\u0430\u0442\u0430 \u043e\u0434 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043a\u0430\u043a\u043e \u0432\u0435\u0442\u0443\u0432\u0430\u0447\u043a\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430, \u0430 \u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442 \u043d\u0430 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0441\u0432\u0435\u0442\u0441\u043a\u0438 \u043f\u0430\u0437\u0430\u0440\u0438 \u0441\u0435 \u0441\u043b\u0443\u0447\u0443\u0432\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u0437\u0434\u0440\u0443\u0436\u0435\u043d\u0438\u0458\u0430 \u0434\u0430 \u0441\u043a\u043b\u0443\u0447\u0430\u0442 \u0434\u043e\u0433\u043e\u0432\u043e\u0440 \u0441\u043e \u0413\u0443\u0433\u043b \u0438 \u0424\u0435\u0458\u0441\u0431\u0443\u043a \u0437\u0430 \u0434\u0430 \u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u043f\u0430\u0440\u0438 \u0437\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u0430\u0442.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0421\u0438\u0442\u0435 \u043f\u043e\u0433\u043b\u0435\u0434\u0438 \u0441\u0435\u0433\u0430 \u0441\u0435 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u043e\u043d \u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u0458\u0430, <\/span><a href=\"https:\/\/www.bbc.com\/news\/technology-56168843\"><span style=\"font-weight: 400;\">\u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u0431\u043e\u0458\u043d\u043e \u043f\u043e\u043b\u0435 \u0432\u043e \u0432\u043e\u0458\u043d\u0430\u0442\u0430 \u043c\u0435\u0453\u0443 \u0438\u0437\u0434\u0430\u0432\u0430\u0447\u0438\u0442\u0435 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u0442\u0435 \u0433\u0438\u0433\u0430\u043d\u0442\u0438<\/span><\/a><span style=\"font-weight: 400;\"> (\u043f\u043e\u0432\u0435\u045c\u0435 \u0437\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430 <\/span><a href=\"https:\/\/www.bbc.com\/news\/technology-56168843\"><span style=\"font-weight: 400;\">\u0442\u0443\u043a\u0430<\/span><\/a><span style=\"font-weight: 400;\">, \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0458\u0442\u0435 \u0433\u0438 \u0438 \u0438\u0437\u0458\u0430\u0432\u0438\u0442\u0435 \u043d\u0430 <\/span><a href=\"https:\/\/about.google\/google-in-australia\/an-open-letter\/\"><span style=\"font-weight: 400;\">\u0413\u0443\u0433\u043b<\/span><\/a><span style=\"font-weight: 400;\"> \u0438 <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/02\/the-real-story-of-what-happened-with-news-on-facebook-in-australia\/\"><span style=\"font-weight: 400;\">\u0424\u0435\u0458\u0441\u0431\u0443\u043a<\/span><\/a><span style=\"font-weight: 400;\">). \u0421\u043b\u0438\u0447\u043d\u0438 \u0437\u0430\u043a\u043e\u043d\u0441\u043a\u0438 \u043c\u0435\u0440\u043a\u0438 \u0441\u0435 \u0432\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u0438\u043b\u0438 \u0441\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0437\u0430 <\/span><a href=\"https:\/\/www.latimes.com\/world-nation\/story\/2021-02-08\/eu-australia-google-facebook-tech-news\"><span style=\"font-weight: 400;\">\u0432\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u0432\u043e \u0415\u0423<\/span><\/a><span style=\"font-weight: 400;\">. \u041a\u043e\u043d\u0442\u0440\u043e\u0432\u0435\u0440\u0437\u043d\u0438 \u0438 \u0434\u0435\u043b\u0443\u043c\u043d\u0438 \u0430\u0440\u0430\u043d\u0436\u043c\u0430\u043d\u0438 \u0441\u0435 \u043f\u0440\u0430\u0432\u0430\u0442 \u0432\u043e <\/span><a href=\"https:\/\/www.abc.net.au\/news\/2021-02-13\/google-strikes-deal-with-french-news-publishers\/13151956\"><span style=\"font-weight: 400;\">\u0424\u0440\u0430\u043d\u0446\u0438\u0458\u0430<\/span><\/a><span style=\"font-weight: 400;\"> \u0438 <\/span><a href=\"https:\/\/www.vanguardngr.com\/2021\/03\/facebook-to-launch-cooperation-with-german-media-in-may\/\"><span style=\"font-weight: 400;\">\u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0458\u0430<\/span><\/a><span style=\"font-weight: 400;\">, \u0430 \u0441\u043b\u0438\u0447\u043d\u0438 \u043f\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0438 \u0441\u0435 \u0432\u043e\u0434\u0430\u0442 \u0438 \u0432\u043e \u0434\u0440\u0443\u0433\u0438 \u0437\u0435\u043c\u0458\u0438. \u0421\u0435\u043f\u0430\u043a, \u043d\u0430 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0446\u0435\u0441 \u045c\u0435 \u043c\u0443 \u0442\u0440\u0435\u0431\u0430 \u0434\u043e\u043b\u0433\u043e \u0432\u0440\u0435\u043c\u0435 \u0434\u0430 \u0441\u0442\u0438\u0433\u043d\u0435 \u0434\u043e \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d \u0438 \u043d\u0438\u043a\u043e\u0433\u0430\u0448 \u043d\u0435\u043c\u0430 \u0434\u0430 \u0443\u0441\u043f\u0435\u0435\u043c\u0435 \u0434\u0430 \u0458\u0430 \u043a\u043e\u043c\u043f\u0435\u043d\u0437\u0438\u0440\u0430\u043c\u0435 \u0446\u0435\u043b\u043e\u0441\u043d\u043e \u0437\u0430\u0433\u0443\u0431\u0430\u0442\u0430 \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435.<\/span><\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041f\u0440\u0432\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u043a\u043e\u043d \u043e\u0432\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0435 \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0437\u0430\u0441\u0435\u0433\u043d\u0430\u0442\u0438\u0442\u0435 \u0437\u0435\u043c\u0458\u0438 \u0434\u0430 \u0441\u0435 \u043e\u0431\u0435\u0434\u0438\u043d\u0430\u0442 \u0438 \u0434\u0430 \u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u0441\u0438\u043b\u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u043e\u0434 \u0441\u0432\u043e\u0438\u0442\u0435 \u0432\u043b\u0430\u0434\u0438 \u0432\u043e \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0432\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u043d\u0438 \u043c\u0435\u0440\u043a\u0438, \u0443\u0441\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0438 \u0441\u043e \u0430\u043a\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u0415\u0423.<\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0435 \u043a\u0430\u043a\u043e \u043c\u043d\u043e\u0433\u0443 \u0440\u0438\u0437\u0438\u0447\u043d\u0430 \u043e\u043f\u0446\u0438\u0458\u0430, \u0438\u043c\u0430\u0458\u045c\u0438 \u0433\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0430\u0437\u0430\u0440\u0438 \u0438 \u043c\u0430\u043b\u0430\u0442\u0430 \u043c\u043e\u045c \u043d\u0430 \u043f\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0438 \u0437\u0430 \u043f\u043e\u043c\u0430\u043b\u0438\u0442\u0435 \u0437\u0435\u043c\u0458\u0438 \u0432\u043e \u0441\u043f\u043e\u0440\u0435\u0434\u0431\u0430 \u0441\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u0442\u0435 \u0433\u0438\u0433\u0430\u043d\u0442\u0438. \u0421\u0435\u043f\u0430\u043a, \u043d\u0435\u043e\u0434\u0430\u043c\u043d\u0435\u0448\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0435\u0437\u0438 \u043d\u0430 \u0415\u0423 \u0438 <\/span><a href=\"https:\/\/adsider.com\/america-vs-apple-google-facebook-and-amazon\/\"><span style=\"font-weight: 400;\">\u0441\u043e\u0441\u043b\u0443\u0448\u0443\u0432\u0430\u045a\u0430\u0442\u0430 \u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u0442\u0435 \u0433\u0438\u0433\u0430\u043d\u0442\u0438<\/span><\/a><span style=\"font-weight: 400;\"> \u043f\u0440\u0435\u0434 \u041a\u043e\u043d\u0433\u0440\u0435\u0441\u043e\u0442 \u043d\u0430 \u0421\u0410\u0414 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0458\u0430 \u0441\u043c\u0435\u043d\u0430\u0442 \u043e\u0432\u0430\u0430 \u0441\u043b\u0438\u043a\u0430 \u043d\u0430 \u0434\u043e\u043b\u0433 \u0440\u043e\u043a. \u0417\u0430 \u0436\u0430\u043b, \u0415\u0423 \u043d\u0435 \u0435 \u043f\u043e\u0437\u043d\u0430\u0442\u0430 \u043f\u043e \u0431\u0440\u0437\u0438\u0442\u0435 \u0438 \u043e\u0434\u043b\u0443\u0447\u043d\u0438 \u043f\u043e\u0442\u0435\u0437\u0438 \u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u0442, \u0438\u0430\u043a\u043e \u0435 \u0441\u0438\u0433\u0443\u0440\u0435\u043d, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0442\u0440\u0430\u0435 \u0441\u043e \u0433\u043e\u0434\u0438\u043d\u0438. \u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u045c\u0435 \u0431\u0438\u0434\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0432\u0435\u045c\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0448\u0438\u0440\u0438 \u0438 \u0443\u0441\u0432\u043e\u0438 \u043d\u0430\u0434\u0432\u043e\u0440 \u043e\u0434 \u0437\u0435\u043c\u0458\u0438\u0442\u0435 \u0447\u043b\u0435\u043d\u043a\u0438 \u043d\u0430 \u0415\u0423. \u0417\u0430\u0442\u043e\u0430, \u0441\u0435\u043f\u0430\u043a, \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0435 \u0440\u0430\u043d\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u0430\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u043d\u0438\u043e\u0442 \u0411\u0430\u043b\u043a\u0430\u043d, \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u043d\u0438 \u043d\u0430 \u043a\u043e\u043c\u043f\u0435\u043d\u0437\u0430\u0446\u0438\u0458\u0430 \u043e\u0434 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0437\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0432\u0442\u043e\u0440\u0438\u0432\u0435.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\">\u041c\u0443\u0434\u0440\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0442\u0435 \u0433\u0438 \u0442\u0430\u043a\u0442\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438<\/h2>\n\n<p class=\"wp-block-paragraph\">\u041c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0433\u043e\u0440\u0434\u043e \u0433\u043e \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0433\u043e\u043b\u0435\u043c\u0438\u043e\u0442 \u0431\u0440\u043e\u0458 \u0441\u043b\u0435\u0434\u0431\u0435\u043d\u0438\u0446\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0438 \u0447\u0435\u0441\u0442\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u043f\u043b\u0430\u0442\u0435\u043d\u0438 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0438 \u0437\u0430 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0438\u0434\u043e\u0431\u0438\u0458\u0430\u0442. \u0418\u0430\u043a\u043e \u0433\u043e\u043b\u0435\u043c\u0438\u043e\u0442 \u0431\u0440\u043e\u0458 \u043d\u0430 \u043b\u0430\u0458\u043a\u043e\u0432\u0438 \u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u0443\u0432\u0430\u045a\u0430 \u0441\u0435 \u043e\u0434\u043b\u0438\u0447\u043d\u0438 \u0437\u0430 \u0434\u043e\u0432\u0435\u0440\u0431\u0430 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043e\u0432\u0438\u0435 \u0431\u0440\u043e\u0458\u043a\u0438 \u043d\u0435\u043c\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0441\u043a\u0438 \u0434\u0430 \u0432\u0438 \u0434\u043e\u043d\u0435\u0441\u0430\u0442 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 (\u0422\u0412 \u0435\u043a\u0440\u0430\u043d\u0438, \u0440\u0430\u0434\u0438\u0458\u0430, \u0432\u0435\u0431 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438, \u043f\u0435\u0447\u0430\u0442\u0435\u043d\u0438 \u0432\u0435\u0441\u043d\u0438\u0446\u0438). \u0410\u043a\u043e \u043d\u0435\u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u043e \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0438, \u043e\u0432\u0430\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0435 \u0443\u043d\u0438\u0448\u0442\u0438 \u043d\u0430 \u0434\u043e\u043b\u0433 \u0440\u043e\u043a.&#13;\n&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0412\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0435 \u0432\u0438 \u043e\u0442\u043a\u0440\u0438\u0432\u0430\u043c \u0442\u043e\u0447\u043d\u043e \u0432\u043e \u043a\u043e\u0438 \u0441\u043b\u0443\u0447\u0430\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u0438:<\/p>\n\n<h3 class=\"wp-block-heading\">1. \u0428\u0442\u0435\u0442\u0430 \u0432\u0440\u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0458\u0430\u0442\u0430<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0438\u043c \u0432\u0435\u0440\u0443\u0432\u0430\u0430\u0442 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043e\u0442\u043a\u043e\u043b\u043a\u0443 \u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438<\/strong>. <span style=\"font-weight: 400;\">\u041f\u0440\u0438\u0447\u0438\u043d\u0430\u0442\u0430 \u0435 \u043c\u043d\u043e\u0433\u0443 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0430 &#8211; \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0441\u0435 \u043f\u043e\u043b\u043d\u0438 \u0441\u043e \u0430\u043c\u0430\u0442\u0435\u0440\u0441\u043a\u0438, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438, \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u043a\u0438 \u0438 \u043b\u0430\u0436\u043d\u0438 \u0432\u0435\u0441\u0442\u0438, \u043a\u043e\u0438 \u0441\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0430\u043d\u0438 \u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u0438\u0441\u0442 \u043d\u0430\u0447\u0438\u043d \u043a\u0430\u043a\u043e \u0438 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0448\u0442\u043e \u043f\u043e\u0442\u0435\u043a\u043d\u0443\u0432\u0430 \u043e\u0434 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0438 \u043f\u043e\u0447\u0438\u0442\u0443\u0432\u0430\u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430.\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0410\u043a\u043e \u043d\u0435\u043c\u0430\u0442\u0435 \u0441\u0438\u043b\u0435\u043d \u0438 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0442\u043b\u0438\u0432 \u0431\u0440\u0435\u043d\u0434, \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0440\u0430\u043c\u043e \u0434\u043e \u0440\u0430\u043c\u043e \u0441\u043e \u0446\u0435\u043b\u0430\u0442\u0430 \u0434\u0440\u0443\u0433\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u0432\u0435\u045c\u0435 \u0446\u0438\u0440\u043a\u0443\u043b\u0438\u0440\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0458\u0430 \u043d\u0430\u043c\u0430\u043b\u0438 \u0440\u0435\u043b\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u0448\u0442\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0458\u0430 \u043f\u0440\u0438\u0434\u0430\u0432\u0430\u0430\u0442 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/span>&#13;\n&#13;\n<span style=\"font-weight: 400;\">\u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u043c\u0443\u0434\u0440\u043e \u0434\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0430\u0442 \u043a\u043e\u043d \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434 \u0432\u043e \u043e\u0447\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435, <\/span><strong>\u0441\u043f\u0440\u043e\u0442\u0438\u0432\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0458\u045c\u0438 \u0441\u0435 \u043d\u0430 \u0438\u0441\u043a\u0443\u0448\u0435\u043d\u0438\u0435\u0442\u043e \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 clickbait<\/strong><span style=\"font-weight: 400;\"> &#8211; \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e \u045c\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435 \u0433\u043e\u043b\u0435\u043c \u0431\u0440\u043e\u0458 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438, \u043d\u043e \u0438\u0441\u0442\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043e \u045c\u0435 \u0458\u0430 \u043d\u0430\u0440\u0443\u0448\u0438 \u0432\u0430\u0448\u0430\u0442\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0458\u0430 \u043a\u0430\u043a\u043e \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0442\u043b\u0438\u0432 \u0438 \u0441\u0438\u0433\u0443\u0440\u0435\u043d \u0434\u0430\u0432\u0430\u0442\u0435\u043b \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438 \u0432\u0435\u0441\u0442\u0438 \u043d\u0430 \u043a\u043e\u0438 \u043b\u0443\u0453\u0435\u0442\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0438\u043c \u0432\u0435\u0440\u0443\u0432\u0430\u0430\u0442.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0413\u0440\u0430\u0444\u0438\u043a\u043e\u043d\u043e\u0442 \u043d\u0430 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u0442 \u0420\u043e\u0458\u0442\u0435\u0440\u0441 \u0458\u0430\u0441\u043d\u043e \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u0435\u043d \u0458\u0430\u0437 \u0432\u043e \u0434\u043e\u0432\u0435\u0440\u0431\u0430\u0442\u0430, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0442\u0435\u0448\u043a\u0438\u0442\u0435 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u043e\u0434 \u0437\u0430\u0435\u0434\u043d\u0438\u0447\u043a\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0435 \u043a\u0440\u0438\u0437\u0430\u0442\u0430 \u0441\u043e \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u043e\u0442.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/05-1.-Reputacijska-steta-1-1-1024x636.png\" alt=\"Reputacijska-stet\" class=\"wp-image-6790\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/05-1.-Reputacijska-steta-1-1-1024x636.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/05-1.-Reputacijska-steta-1-1-300x186.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/05-1.-Reputacijska-steta-1-1-768x477.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/05-1.-Reputacijska-steta-1-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><i><span style=\"font-weight: 400;\">\u0418\u0437\u0432\u043e\u0440: <\/span><\/i><a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2020-06\/DNR_2020_FINAL.pdf\"><i><span style=\"font-weight: 400;\">\u0418\u0437\u0432\u0435\u0448\u0442\u0430\u0458 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u0432\u0435\u0441\u0442\u0438 \u0432\u043e 2020 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0430 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u0442 \u0437\u0430 \u0441\u0442\u0443\u0434\u0438\u0438 \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u0420\u043e\u0458\u0442\u0435\u0440\u0441<\/span><\/i><\/a><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u0424\u0435\u0458\u0441\u0431\u0443\u043a \u043d\u0435\u043e\u0434\u0430\u043c\u043d\u0430 \u0458\u0430 \u043e\u0442\u0441\u0442\u0440\u0430\u043d\u0438 \u043e\u043f\u0446\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u043e\u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u0443\u0432\u0430\u045a\u0435 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438 \u043f\u043e\u0434 \u043e\u0431\u0458\u0430\u0432\u0438\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u0438 \u0432\u043e \u0433\u0440\u0443\u043f\u0438. \u041e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 <strong>\u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0442 \u0432\u0440\u0435\u0434\u043d\u0438 \u0447\u043e\u0432\u0435\u0447\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0437\u0430 \u043d\u0430\u0432\u0440\u0435\u043c\u0435\u043d\u043e \u201e\u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u201c \u0441\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438<\/strong> \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u0441\u0435 \u0438\u0437\u0431\u0435\u0433\u043d\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u0448\u0442\u0435\u0442\u0430 \u043d\u0430 \u0443\u0433\u043b\u0435\u0434\u043e\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u0440\u043e\u043b\u043e\u0432\u0438, \u0445\u0435\u0458\u0442\u0435\u0440\u0438 \u0438\u0442\u043d.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">2. \u0418\u0441\u0446\u0440\u043f\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0440\u0435\u0441\u0443\u0440\u0441\u0438\u0442\u0435 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430 \u0441\u043e \u0441\u0430\u043c\u0438\u043e\u0442 \u0441\u0435\u0431\u0435<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u041c\u043d\u043e\u0433\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u043c\u0430\u0430\u0442 \u0437\u0430 \u0446\u0435\u043b \u0434\u0430 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0448\u0442\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0438 \u0447\u0435\u0441\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u0443\u043d\u0438\u043a\u0430\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438\u043b\u0438 \u043f\u043e\u043c\u0438\u043d\u0443\u0432\u0430\u0430\u0442 \u0432\u0440\u0435\u043c\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0443\u0432\u0430\u0458\u045c\u0438 \u0458\u0430 \u043f\u043e\u0441\u0442\u043e\u0435\u0447\u043a\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0437\u0430 \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438.<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0418\u0430\u043a\u043e \u0435 \u0432\u0430\u0436\u043d\u043e \u0440\u0435\u0434\u043e\u0432\u043d\u043e\u0442\u043e \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043a\u043e\u043d \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430, \u043a\u043b\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u0440\u0430\u043a\u0430 \u0442\u0443\u043a\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u201e\u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0435 \u043f\u043e\u0432\u0435\u045c\u0435\u201c.<\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\">\u041d\u0435 \u0441\u0430\u043a\u0430\u0442\u0435 \u0434\u0430 \u0433\u043e \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0435\u043a\u0440\u0430\u043d, \u043a\u0430\u043d\u0430\u043b \u0438\u043b\u0438 \u0432\u0435\u0431 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u043e timeline-\u043e\u0442 \u0438\u043b\u0438 newsfeed-\u043e\u0442 \u043d\u0430 \u0424\u0435\u0458\u0441\u0431\u0443\u043a. \u0421\u043b\u0438\u0447\u043d\u043e \u043d\u0430 \u0442\u043e\u0430, \u043d\u0435 \u0441\u0430\u043a\u0430\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438 \u0434\u0430 \u0442\u0440\u043e\u0448\u0430\u0442 \u043f\u0440\u0435\u043c\u043d\u043e\u0433\u0443 \u0432\u0440\u0435\u043c\u0435 \u201e\u0445\u0440\u0430\u043d\u0435\u0458\u045c\u0438\u201c \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0432\u0440\u0435\u0434\u043d\u0430 \u043f\u043e\u0432\u0435\u045c\u0435 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u0434\u043e\u043b\u0430\u0440\u0438 \u043d\u0430\u043c\u0435\u0441\u0442\u043e \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u0437\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430. \u0421\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u0438, \u0448\u0442\u043e \u0433\u0438 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0438\u0440\u0430 \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0434\u0435\u043d\u0435\u0441, \u0441\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u043f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u043a\u043e\u0433\u043e \u043f\u0440\u0432\u043e \u045c\u0435 \u0432\u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 &#8211; \u043a\u0440\u0435\u0430\u0442\u043e\u0440 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u045c\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430 \u0443\u043d\u0438\u043a\u0430\u0442\u043d\u0438, \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0438 \u0437\u0430 \u0432\u0430\u0441 \u0438\u043b\u0438 (\u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0435\u0432\u0442\u0438\u043d \u0438 \u043b\u0435\u0441\u043d\u043e \u0437\u0430\u043c\u0435\u043d\u043b\u0438\u0432) Junior Social Media Manager? <\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><strong>\u0418\u0434\u0435\u0430\u043b\u043d\u043e, \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0432\u0438 \u0441\u043b\u0443\u0436\u0430\u0442 \u043f\u0440\u0432\u0435\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043d\u0430\u0441\u043e\u0447\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043a\u043e\u043d \u0432\u0430\u0448\u0430\u0442\u0430 \u0435\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.<\/strong> \u0410\u043a\u043e \u0438\u043c\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0443\u043d\u0438\u043a\u0430\u0442\u043d\u0430 \u0438 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u045d \u0458\u0430 \u043f\u043e\u043d\u0443\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0446\u0435\u043b\u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u0442\u043e\u0430 \u045c\u0435 \u0431\u0438\u0434\u0435 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0432\u0430\u0436\u043d\u043e \u0437\u0430 \u0432\u0430\u0441 \u0438 \u0437\u0430 \u043f\u043e\u043d\u0430\u0442\u0430\u043c\u043e\u0448\u043d\u0438\u043e\u0442 \u0440\u0430\u0437\u0432\u043e\u0458 \u043e\u0442\u043a\u043e\u043b\u043a\u0443 \u0433\u043e\u043b\u0435\u043c\u0438\u043e\u0442 \u0431\u0440\u043e\u0458 \u043d\u0430 \u0441\u043b\u0443\u0447\u0430\u0458\u043d\u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u0438 \u0433\u0438 \u043f\u0440\u0435\u043b\u0438\u0441\u0442\u0443\u0432\u0430\u0430\u0442 \u0432\u0430\u0448\u0438\u0442\u0435 \u043e\u0431\u0458\u0430\u0432\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0438 \u043e\u0434 \u043a\u043e\u0438 \u0438\u043c\u0430\u0442\u0435 \u0441\u0430\u043c\u043e \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u043d \u201e\u043f\u0440\u0435\u0433\u043b\u0435\u0434 \u0432\u043e \u0442\u0440\u0430\u0435\u045a\u0435 \u043e\u0434 \u0442\u0440\u0438 \u0441\u0435\u043a\u0443\u043d\u0434\u0438\u201c.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">3. \u0420\u0430\u043c\u043d\u043e\u0434\u0443\u0448\u043d\u043e\u0441\u0442<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0411\u0435\u0437 \u043e\u0433\u043b\u0435\u0434 \u043a\u043e\u043b\u043a\u0443 \u0441\u0442\u0435 \u0441\u0442\u0440\u0443\u0447\u043d\u0438 \u0432\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438, \u043d\u0435 \u0435 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0424\u0435\u0458\u0441\u0431\u0443\u043a \u0434\u0430 \u0433\u043e \u0441\u043c\u0435\u043d\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0442 \u0431\u0435\u0437 \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u0430 \u043d\u0430\u0458\u0430\u0432\u0430, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0442\u043e\u0430 \u0441\u0435 \u0441\u043b\u0443\u0447\u0438 \u0432\u043e 2017 \u0438 2019 \u0433\u043e\u0434\u0438\u043d\u0430 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0432\u043e 2019-2020 \u0433\u043e\u0434\u0438\u043d\u0430 (\u043f\u043e\u0441\u043b\u0435\u0434\u0435\u043d \u043f\u0430\u0442 \u0432\u043e \u043a\u043e\u0440\u0438\u0441\u0442 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438\u0442\u0435 \u043a\u0430\u043a\u043e \u0434\u0435\u043b \u043d\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043e\u0442 \u043a\u043e\u043d \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u043e\u0442), \u0438\u043b\u0438 \u0446\u0435\u043b\u043e\u0441\u043d\u043e \u0434\u0430 \u0458\u0430 \u043e\u0442\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u043e\u0434 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u043a\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 (<\/span><a href=\"https:\/\/www.bbc.com\/news\/world-australia-56410335\"><span style=\"font-weight: 400;\">\u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0431\u0435\u0448\u0435 \u0441\u043b\u0443\u0447\u0430\u0458\u043e\u0442 \u0432\u043e \u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u0458\u0430<\/span><\/a><span style=\"font-weight: 400;\">) \u0438\u043b\u0438 \u043e\u0434 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u043d\u0430 \u201e\u043f\u0440\u0435\u043a\u0440\u0448\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u0442\u0430\u201c (<\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2016\/sep\/08\/facebook-mark-zuckerberg-napalm-girl-photo-vietnam-war\"><span style=\"font-weight: 400;\">\u043f\u043e\u0442\u0441\u0435\u0442\u0435\u0442\u0435 \u0441\u0435 \u043d\u0430 \u043e\u0437\u043b\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0430\u0442\u0430 \u0431\u043b\u043e\u043a\u0430\u0434\u0430 \u043d\u0430 \u0424\u0435\u0458\u0441\u0431\u0443\u043a \u043f\u0440\u043e\u0444\u0438\u043b\u043e\u0442 \u043d\u0430 \u043d\u043e\u0440\u0432\u0435\u0448\u043a\u0438\u043e\u0442 \u043f\u0438\u0441\u0430\u0442\u0435\u043b \u0437\u0430 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u0434\u043e\u0431\u0438\u043b\u0430 \u041f\u0443\u043b\u0438\u0446\u0435\u0440\u043e\u0432\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/06-3.-Nepouzdanost-1024x506.png\" alt=\"&#x420;&#x430;&#x43C;&#x43D;&#x43E;&#x434;&#x443;&#x448;&#x43D;&#x43E;&#x441;&#x442;\" class=\"wp-image-6714\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/06-3.-Nepouzdanost-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/06-3.-Nepouzdanost-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/06-3.-Nepouzdanost-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/06-3.-Nepouzdanost.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0417\u043e\u0448\u0442\u043e \u0431\u0438 \u0441\u0435 \u0441\u043b\u0443\u0447\u0438\u043b\u0435 \u0442\u0430\u043a\u0432\u0438 \u0440\u0430\u0431\u043e\u0442\u0438? \u0411\u0438\u0434\u0435\u0458\u045c\u0438 \u0431\u043e\u0442\u043e\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0458\u0430 \u043d\u0430\u0431\u0459\u0443\u0434\u0443\u0432\u0430 \u0441\u043b\u0438\u043a\u0430\u0442\u0430 \u0438\u043b\u0438 \u043d\u0435\u043a\u043e\u0458 \u0442\u0435\u043a\u0441\u0442 \u0432\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e\u0441\u0442 \u0441\u043e \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u0443\u043f\u0430\u0442\u0441\u0442\u0432\u0430. \u041a\u0430\u043a\u043e \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442, \u045c\u0435 \u0431\u0438\u0434\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u0434\u0435\u043d\u043e\u0432\u0438 \u0438 \u043d\u0435\u0434\u0435\u043b\u0438, \u0430 \u043c\u043e\u0436\u0435\u0431\u0438 \u0438 \u043f\u043e\u0434\u043e\u043b\u0433\u043e, \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0444\u0438\u043b \u0438 \u0432\u0430\u0448\u0430\u0442\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0458\u0430 \u0434\u0430 \u0437\u0430\u0437\u0434\u0440\u0430\u0432\u0430\u0442. <\/span><strong>\u041f\u0440\u0435\u043a\u0443\u043c\u0435\u0440\u043d\u043e\u0442\u043e \u043f\u043e\u0442\u043f\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0435 \u043a\u0440\u0430\u0458\u043d\u043e \u0440\u0438\u0437\u0438\u0447\u043d\u043e \u0438 \u0433\u0438 \u043f\u0440\u0430\u0432\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0443\u0448\u0442\u0435 \u043f\u043e\u0440\u0430\u043d\u043b\u0438\u0432\u0438 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0437\u0430 \u043a\u043e\u0438 \u043d\u0435\u043c\u0430\u0442\u0435 \u043f\u0440\u0430\u0432\u043e \u043d\u0430 \u0433\u043b\u0430\u0441.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">4. \u041f\u043e\u0442\u043f\u0440\u043e\u0441\u0435\u0447\u043d\u0438 \u0446\u0435\u043d\u0438 \u0438 \u043d\u0435\u0442\u0440\u0430\u043d\u0441\u043f\u0430\u0440\u0435\u043d\u0442\u043d\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u0443\u0432\u0430\u045a\u0435<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u0430\u0442 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0435\u0432\u0442\u0438\u043d\u0438 \u043e\u0434 \u0441\u043a\u043e\u0440\u043e \u0441\u0438\u0442\u0435 \u0434\u0440\u0443\u0433\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u0422\u0438\u0435 \u043d\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0442\u0440\u043e\u0448\u0430\u0442 \u043f\u0430\u0440\u0438 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043c\u0430\u043d\u0438\u043f\u0443\u043b\u0438\u0440\u0430\u0430\u0442 \u0438 \u0441\u043e \u043f\u043e\u043d\u0443\u0434\u0430\u0442\u0430 \u0438 \u0441\u043e \u043f\u043e\u0431\u0430\u0440\u0443\u0432\u0430\u0447\u043a\u0430\u0442\u0430, \u043e\u0434\u043d\u043e\u0441\u043d\u043e \u0441\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0441\u0435 \u0433\u043b\u0435\u0434\u0430 \u0438 \u0448\u0442\u043e \u0441\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0430 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043f\u0440\u0438\u043a\u0430\u0436\u0443\u0432\u0430\u0430\u0442 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438 \u043d\u0430 \u043d\u0430\u0447\u0438\u043d \u0448\u0442\u043e \u043d\u0435\u043c\u0430 \u043c\u043d\u043e\u0433\u0443 \u0441\u043c\u0438\u0441\u043b\u0430 \u0437\u0430 \u043f\u0440\u043e\u0441\u0435\u0447\u043d\u0438\u043e\u0442 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043a (\u043f\u043e\u0432\u0435\u045c\u0435 \u0434\u0435\u0442\u0430\u043b\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0458\u0434\u0430\u0442 \u043d\u0430 \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u043b\u0438\u043d\u043a). \u0421\u0435\u043a\u043e\u0458 \u0448\u0442\u043e \u045c\u0435 \u0441\u0435 \u043e\u0431\u0438\u0434\u0435 \u0434\u0430 \u0433\u0438 \u0441\u043f\u043e\u0440\u0435\u0434\u0438 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u043e\u0434 \u043a\u0430\u043c\u043f\u0430\u045a\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0441\u043e \u0440\u0435\u0430\u043b\u043d\u0438\u043e\u0442 \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458 \u043d\u0430 \u0432\u0435\u0431 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u045c\u0435 <\/span><a href=\"https:\/\/analyticshelp.io\/blog\/data-mismatch-google-analytics-facebook-adwords-explained\/\"><span style=\"font-weight: 400;\">\u043e\u0442\u043a\u0440\u0438\u0435 \u043d\u0435\u0441\u043e\u0432\u043f\u0430\u0453\u0430\u045a\u0430<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u041e\u0432\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u043a\u0438, \u043d\u0430\u0458\u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0431\u0458\u0430\u0441\u043d\u0430\u0442 \u0441\u043e \u043d\u0430\u043c\u0435\u0440\u043d\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043d\u0430 \u0440\u0430\u0437\u043d\u0438 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0438, \u043d\u043e \u0432\u043e \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442\u0430 \u0442\u0438\u0435 \u043d\u0435 \u0438\u043c \u043f\u043e\u043c\u0430\u0433\u0430\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u043d\u0430 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043a\u043e\u0438 \u0441\u0430\u043a\u0430\u0430\u0442 \u0434\u0430 \u0458\u0430 \u0432\u0438\u0434\u0430\u0442 \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430\u0442\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0458\u0430.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0421\u0435\u043f\u0430\u043a, <\/span><strong>\u043e\u0442\u0441\u0443\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u043d\u0435 \u0435 \u043e\u043f\u0446\u0438\u0458\u0430<\/strong><span style=\"font-weight: 400;\">, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0442\u0438\u0435 \u043e\u0431\u0438\u0447\u043d\u043e \u0441\u0435 \u043f\u0440\u0432 \u0438\u0437\u0431\u043e\u0440 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u0430 \u043d\u0435\u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0434\u043e\u0441\u0435\u0433 (reach) \u0437\u0430 \u043f\u043e\u0432\u0440\u0437\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u0446\u0435\u043b\u043d\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0431\u0438 \u0431\u0438\u043b\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u0430 \u043f\u0440\u043e\u043f\u0443\u0448\u0442\u0435\u043d\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442. \u041e\u0434 \u0434\u0440\u0443\u0433\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u0430\u043a\u043e \u0441\u0442\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438, \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u0441\u0438\u0442\u0435 \u043d\u0438\u0432\u043d\u0438 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u0431\u0430\u0440\u0430 \u043d\u0430\u043f\u0440\u0435\u0434\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u043a\u043e\u0438 \u0433\u043e \u043d\u0430\u0434\u043c\u0438\u043d\u0443\u0432\u0430\u0430\u0442 \u0440\u0435\u0434\u043e\u0432\u043d\u043e\u0442\u043e \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u043f\u043b\u0430\u045c\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u0434\u043e\u0441\u0435\u0433.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u043e \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u043e \u0434\u0430 \u0433\u0438 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438?<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"3444\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media.png\" alt=\"Infographic\" class=\"wp-image-6788\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media.png 1280w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media-111x300.png 111w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media-381x1024.png 381w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media-768x2066.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media-571x1536.png 571w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Infografik-MK-how-to-make-the-most-out-of-social-media-761x2048.png 761w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0415\u0434\u043d\u0430 \u0438\u0437\u0440\u0435\u043a\u0430 \u043a\u043e\u0458\u0430 \u0435 \u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0430 \u043c\u0435\u0453\u0443 \u043e\u043d\u0438\u0435 \u043a\u043e\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u0432\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u0435\u043b\u0438: \u201e\u0410\u043a\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b \u0441\u0435 \u0431\u0430\u0437\u0438\u0440\u0430 \u043d\u0430 \u0424\u0435\u0458\u0441\u0431\u0443\u043a, \u0432\u0438\u0435 \u043d\u0435\u043c\u0430\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u201c. \u0421\u0435\u043f\u0430\u043a, \u0434\u0435\u043d\u0435\u0441 \u0435 \u0440\u0435\u0447\u0438\u0441\u0438 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0431\u0435\u0437 \u0424\u0435\u0458\u0441\u0431\u0443\u043a (\u0438 \u0434\u0440\u0443\u0433\u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438). \u041e\u0432\u0430 \u0432\u0430\u0436\u0438 \u043d\u0435 \u0441\u0430\u043c\u043e \u0437\u0430 \u043c\u0430\u043b\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0438\u0442\u0435, \u0442\u0443\u043a\u0443 \u0438 \u0437\u0430 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0440\u0430\u0434\u0438\u043e\u0434\u0438\u0444\u0443\u0437\u043d\u0438 [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":6697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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