{"id":7235,"date":"2021-06-25T12:18:38","date_gmt":"2021-06-25T12:18:38","guid":{"rendered":"https:\/\/journalift.org\/?p=7235"},"modified":"2021-09-21T12:04:33","modified_gmt":"2021-09-21T10:04:33","slug":"%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d1%87%d0%b5%d0%bd-%d0%b2%d0%be%d0%b4%d0%b8%d1%87-%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d0%b3o-%d0%bf%d0%be%d1%81%d1%82%d0%b0%d0%b2%d0%b8%d1%82%d0%b5-%d0%b2","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d1%87%d0%b5%d0%bd-%d0%b2%d0%be%d0%b4%d0%b8%d1%87-%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d0%b3o-%d0%bf%d0%be%d1%81%d1%82%d0%b0%d0%b2%d0%b8%d1%82%d0%b5-%d0%b2\/","title":{"rendered":"[\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u043d \u0432\u043e\u0434\u0438\u0447] \u041a\u0430\u043a\u043e \u0434\u0430 \u0433o \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u0434\u043e \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435"},"content":{"rendered":"\n<p>\u0417\u0430 \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043c\u043e\u0458\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441\u043e \u043f\u043e\u043c\u0430\u043b\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043e\u0434 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043d\u0430\u0438\u0434\u043e\u0432 \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u043e \u043e\u043f\u0441\u0442\u0430\u043d\u043e\u043a \u043e\u0434 \u043f\u0440\u0432\u0430 \u0440\u0430\u043a\u0430 (\u0434\u043e\u0431\u0440\u043e, \u043e\u0434 \u0432\u0442\u043e\u0440\u0430 \u0440\u0430\u043a\u0430). \u041b\u0443\u0453\u0435\u0442\u043e \u0441\u043e \u043a\u043e\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0432 \u0431\u0435\u0430 \u0432\u043e\u0434\u0435\u043d\u0438 \u043e\u0434 \u0441\u0442\u0440\u0430\u0441\u0442, \u0431\u043e\u0440\u0431\u0430 \u0441\u043e \u0437\u043c\u0435\u0458\u043e\u0432\u0438, \u043f\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043e \u0441\u0430\u043c\u043e\u043f\u0440\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0438 \u0414\u043e\u043d \u041a\u0438\u0445\u043e\u0442\u0438 &#8211; \u043d\u043e \u0442\u0438\u0435 \u0431\u0435\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0447\u043d\u0438 \u0432\u043e \u043f\u043e\u0442\u0440\u0430\u0433\u0430\u0442\u0430 \u0434\u0430 \u0438\u043c \u0458\u0430 \u0441\u043e\u043e\u043f\u0448\u0442\u0430\u0442 \u0432\u0438\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u0433\u0440\u0430\u0453\u0430\u043d\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0438 \u0438\u043c \u0441\u043b\u0443\u0436\u0430\u0442.<\/p>\n\n<p>\u0417\u0430 \u043c\u0435\u043d\u0435, \u0442\u043e\u0430 \u0435 \u0438\u0434\u0435\u0430\u043b\u043e\u0442 \u0434\u0430 \u0441\u0435 \u0431\u0438\u0434\u0435 \u043d\u043e\u0432\u0438\u043d\u0430\u0440.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0421\u0435 \u0440\u0430\u0437\u0431\u0438\u0440\u0430, \u0434\u0440\u0443\u0433\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u043e \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u043a\u0430. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u0441\u0435 \u043c\u043d\u043e\u0433\u0443\u0431\u0440\u043e\u0458\u043d\u0438 &#8211; \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u043a \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0438\u043b\u0430, \u0440\u0435\u0441\u0443\u0440\u0441\u0438, \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0438 \u0441\u043e\u043e\u0434\u0432\u0435\u0442\u043d\u0438 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0448\u0442\u043e \u0431\u0438 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430\u043b\u0435 \u0438 \u043f\u043b\u0430\u045c\u0430\u043b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u041c\u0430\u043b\u0438\u0442\u0435 \u043f\u0430\u0437\u0430\u0440\u0438, \u0441\u043e \u043f\u043e\u043c\u0430\u043b\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430, \u043f\u043e\u043d\u0435\u043a\u043e\u0433\u0430\u0448 \u043f\u0440\u0430\u0432\u0430\u0442 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438\u0446\u0438\u0442\u0435 \u043d\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043c\u0435\u043d\u0430\u045f\u0435\u0440\u0438\u0442\u0435 (\u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438) \u0434\u0430 \u043c\u0438\u0441\u043b\u0430\u0442 \u0434\u0435\u043a\u0430 \u0441\u0435\u043a\u043e\u0458 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\u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0430\u0442.<\/strong><\/p>\n\n<p><span style=\"font-weight: 400;\">\u041f\u0430, \u043a\u0430\u043a\u043e \u043c\u0430\u043b\u0438\u0442\u0435, \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0433\u0438 \u0443\u0431\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0434\u0435\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u0435 \u043e\u043d\u0430 \u0448\u0442\u043e \u0438\u043c \u0442\u0440\u0435\u0431\u0430? <\/span><strong>\u041f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u0442\u0435, \u043a\u0440\u0435\u0438\u0440\u0430\u0458\u0442\u0435 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443\u0432\u0430\u0458\u0442\u0435 \u0458\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u043d\u0430 \u0442\u0435\u0440\u0435\u043d\u043e\u0442 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u043d\u0430\u0442\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430. \u0418 \u043f\u043e\u0442\u043e\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0458\u0442\u0435.<\/strong><span style=\"font-weight: 400;\"> \u0415\u0432\u0435 \u043a\u0430\u043a\u043e.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prepare-research-1-1-1024x506.png\" alt=\"\" class=\"wp-image-7181\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prepare-research-1-1-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prepare-research-1-1-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prepare-research-1-1-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/02-Prepare-research-1-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u0442\u0435 &#8211; \u0438\u0441\u0442\u0440\u0430\u0436\u0435\u0442\u0435<\/h2>\n\n<h3 class=\"wp-block-heading\">1. \u0420\u0430\u0437\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u0437\u0430 \u043e\u043d\u0430 \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u043f\u043e\u043d\u0443\u0434\u0438\u0442\u0435<\/h3>\n\n<p><\/p>\n\n<p>\u0420\u0430\u0437\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043a\u043e\u0458 \u0441\u0442\u0435 \u0438 \u043a\u043e\u0458\u0430 \u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430. \u041f\u0440\u0430\u0448\u0430\u045a\u0430 \u043a\u0430\u043a\u043e &#8211; \u0437\u043e\u0448\u0442\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0433\u0438 \u0441\u043b\u0435\u0434\u0438, \u0447\u0438\u0442\u0430 \/ \u0441\u043b\u0443\u0448\u0430 \/ \u0433\u043b\u0435\u0434\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0432\u0435\u0441\u0442\u0438? \u0428\u0442\u043e \u043d\u0443\u0434\u0438\u0442\u0435 \u0448\u0442\u043e \u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e \u043e\u0434 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438? \u041e\u0432\u0430\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0435 \u043e\u043d\u0430 \u0448\u0442\u043e \u0432\u0435 \u043f\u0440\u0430\u0432\u0438 \u2013 \u0412\u0418\u0415.<\/p>\n\n<p>\u0414\u0430 \u0437\u043d\u0430\u0435\u0442\u0435 \u0448\u0442\u043e \u0433\u043e \u043f\u0440\u0430\u0432\u0438 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d \u0435 \u043e\u0434 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\u043a\u0430\u0458 \u0432\u0430\u0441. \u040c\u0435 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043c\u043d\u043e\u0433\u0443. \u0412\u0435\u0442\u0443\u0432\u0430\u043c. \u0422\u043e\u0430 \u043d\u0435 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430\u0442\u0435, \u0442\u043e\u0430 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0441\u0442\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438.&#13;\n<\/p>\n\n<p>\u0420\u0430\u0437\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u0437\u0430 \u0441\u0435\u0431\u0435 \u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043a\u0430\u043a\u043e \u043c\u043e\u0441\u0442 \u043f\u043e\u043c\u0435\u0453\u0443 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \/ \u0441\u043b\u0443\u0448\u0430\u0442\u0435\u043b\u0438 \u0438 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style=\"font-weight: 400;\"><strong>\u0410\u043a\u043e \u0438\u043c\u0430\u0442\u0435 \u0440\u0430\u0434\u0438\u043e \u0441\u0442\u0430\u043d\u0438\u0446\u0430 \u0438\u043b\u0438 \u043a\u043e\u0458 \u0431\u0438\u043b\u043e \u0434\u0440\u0443\u0433 \u043c\u0435\u0434\u0438\u0443\u043c \u0448\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0442\u043f\u0440\u0435 \u043d\u0430 Google Analytics, \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0430\u043d\u043a\u0435\u0442\u0430. \u041f\u0440\u0430\u0448\u0430\u0458\u0442\u0435 \u0433\u0438 \u043b\u0443\u0453\u0435\u0442\u043e \u0448\u0442\u043e \u043c\u0438\u0441\u043b\u0430\u0442.<\/strong> \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0430\u0448\u0430\u0442\u0435:<\/span><\/p>\n\n<ul><li>\u0434\u0430\u043b\u0438 \u0441\u043b\u0443\u0448\u0430\u0430\u0442 \u0440\u0430\u0434\u0438\u043e,<\/li><li> \u043a\u043e\u0435 \u0440\u0430\u0434\u0438\u043e 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\u043b\u0443\u0453\u0435. \u0417\u0430 \u0434\u0430 \u0438\u043c\u0430\u0442\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u045a\u0435 \u0438 \u043f\u043e\u0432\u0438\u0441\u043e\u043a\u0438 \u0441\u0442\u0430\u043f\u043a\u0438 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0458\u0430, \u043a\u0440\u0435\u0438\u0440\u0430\u0458\u0442\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430. \u041f\u0440\u043e\u0446\u0435\u0441\u043e\u0442 \u043d\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0430\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u0435 \u0441\u043b\u0438\u0447\u0435\u043d \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u0438\u0440\u0430\u045a\u0435 \u0432\u043e \u043a\u0440\u0438\u043c\u0438\u043d\u0430\u043b\u043d\u0438 \u0441\u0435\u0440\u0438\u0438 &#8211; \u043e\u043f\u0438\u0448\u0435\u0442\u0435 \u0433\u0438 \u043b\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u0458 \u043d\u0430\u0447\u0438\u043d \u0430\u0433\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0430 \u0424\u0411\u0418 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0443\u0432\u0430\u0430\u0442 \u043a\u043e\u043d \u0441\u0435\u0440\u0438\u0441\u043a\u0438\u0442\u0435 \u0443\u0431\u0438\u0458\u0446\u0438. \u0420\u0430\u0437\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043a\u0430\u043a\u043e \u0442\u0438\u0435 \u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430\u0430\u0442 \u043e\u0434\u043b\u0443\u043a\u0438 \u0438 \u0448\u0442\u043e \u0433\u0438 \u043f\u0440\u0430\u0432\u0438 \u0434\u0430 \u201e\u043a\u043b\u0438\u043a\u043d\u0430\u0442\u201c. \u0422\u0440\u0435\u0431\u0430 \u0434\u0430 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0438\u043c\u0435 \u043a\u043e\u0438 \u0441\u0435 \u0442\u0438\u0435, \u0438 \u0434\u0430 \u0441\u0435 \u0441\u0442\u0430\u0432\u0438\u043c\u0435 \u0432\u043e \u043d\u0438\u0432\u043d\u0438 \u0447\u0435\u0432\u043b\u0438 &#8211; \u043a\u0430\u043a\u043e \u0431\u0438 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0443\u0432\u0430\u043b\u0435 \u0437\u0430 \u043d\u0430\u0441, \u0437\u043e\u0448\u0442\u043e \u043d\u0435 \u0431\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043b\u0435, \u0437\u043e\u0448\u0442\u043e \u043d\u0435 \u0431\u0438 \u0433\u0438 \u0441\u0430\u043a\u0430\u043b\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0448\u0442\u043e \u0435 \u043d\u0430\u0458\u0432\u0430\u0436\u043d\u043e, \u043a\u0430\u043a\u043e\u0432 \u0432\u0438\u0434 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0432\u0438\u0434\u0430\u0442 \u0432\u043e \u0432\u0430\u0441.<\/p>\n\n<p>\u0415\u0432\u0435 \u0434\u0432\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430.<\/p>\n\n<ul><li><span style=\"font-weight: 400;\">\u0422\u043e\u0458 \u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u0447 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0430, \u0440\u0430\u0441\u0442\u0435\u0447\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430, \u0441\u0440\u0435\u0434\u043d\u0430 \u0432\u043e\u0437\u0440\u0430\u0441\u0442, \u043d\u043e \u0441\u00e8 \u0443\u0448\u0442\u0435 \u043d\u0435 \u0435 \u0438\u0441\u043a\u0443\u0441\u0435\u043d \u0432\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u043e \u0431\u0438\u0437\u043d\u0438\u0441\u043e\u0442, \u0438\u0430\u043a\u043e \u0442\u043e\u0458 \u0458\u0430 \u0432\u043e\u0434\u0435\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u0446\u0435\u043b\u0438\u043e\u0442 \u0441\u0432\u043e\u0458 \u0436\u0438\u0432\u043e\u0442. \u0422\u043e\u0458 \u0435 \u043c\u0438\u043a\u0440\u043e\u043c\u0435\u043d\u0430\u045f\u0435\u0440; \u0442\u043e\u0458 \u0440\u0435\u0442\u043a\u043e \u0438\u043c \u0432\u0435\u0440\u0443\u0432\u0430 \u043d\u0430 \u043b\u0443\u0453\u0435\u0442\u043e \u0438 \u043d\u0435 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e. \u041d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438 \u0441\u0435 \u043f\u043b\u0430\u0448\u0430\u0442 \u043e\u0434 \u043d\u0435\u0433\u043e, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0442\u043e\u0458 \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0438. \u041d\u043e, \u0442\u0438\u0435 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0433\u043e \u043e\u0431\u043e\u0436\u0430\u0432\u0430\u0430\u0442 \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0442\u043e\u0458 \u0435 \u043d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u0434\u043e\u0431\u0440\u0430 \u043b\u0438\u0447\u043d\u043e\u0441\u0442, \u0442\u043e\u0458 \u0438\u043c \u043f\u043e\u043c\u0430\u0433\u0430 \u043a\u043e\u0433\u0430 \u0435 \u043d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e, \u0438\u0430\u043a\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u043b\u0430\u0442\u0438 \u0441\u0435 \u043f\u0440\u0438\u043b\u0438\u0447\u043d\u043e \u043d\u0438\u0441\u043a\u0438. \u0422\u043e\u0458 \u0441\u0430\u043a\u0430 \u0434\u0430 \u0441\u0435 \u0441\u043c\u0435\u0442\u0430 \u0437\u0430 \u0434\u043e\u0431\u0440\u0430 \u043b\u0438\u0447\u043d\u043e\u0441\u0442, \u0443\u0441\u043f\u0435\u0448\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441\u043c\u0435\u043d \u0438 \u0434\u043e\u0431\u0430\u0440 \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0447 \u043d\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0430\u0442\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442. <\/span>\u0422\u043e\u0458 \u0441\u0435 \u043f\u043e\u0442\u043f\u0438\u0440\u0430 \u043d\u0430 \u0441\u043e\u0432\u0435\u0442\u0438\u0442\u0435 \u043d\u0430 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u0438\u0458\u0430\u0442\u0435\u043b\u0438<span style=\"font-weight: 400;\"> \u0448\u0442\u043e \u045c\u0435 \u0433\u0438 \u0434\u043e\u0431\u0438\u0435 \u043a\u043e\u0433\u0430 \u045c\u0435 \u0438\u0437\u043b\u0435\u0437\u0430\u0442 \u043d\u0430 \u043f\u0438\u0458\u0430\u0447\u043a\u0430. \u0422\u043e\u0430 \u0433\u043e \u0438\u043d\u0441\u043f\u0438\u0440\u0438\u0440\u0430. \u041f\u043e\u043d\u0435\u043a\u043e\u0433\u0430\u0448 \u0442\u043e\u0430 \u0435 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u043e\u0442 \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u043c\u0443 \u043f\u0440\u0438\u0458\u0434\u0435\u0442\u0435 &#8211; \u043f\u0440\u0435\u043a\u0443 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u0438\u0458\u0430\u0442\u0435\u043b\u0438 \u0438\u043b\u0438 \u043d\u0435\u043a\u043e\u0458 \u0448\u0442\u043e \u0438\u043c\u0430 \u0432\u0430\u043a\u0432\u043e \u0432\u043b\u0438\u0458\u0430\u043d\u0438\u0435. <strong>\u0417\u0430 \u0434\u0430 \u0433\u043e \u0443\u0431\u0435\u0434\u0438\u0442\u0435 \u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430 \u0432\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0434\u043e\u043a\u0430\u0437, \u0434\u0430 \u043f\u043e\u0431\u0430\u0440\u0430\u0442\u0435 \u043e\u0434 \u043d\u0435\u0433\u043e \u0448\u0430\u043d\u0441\u0430 <\/strong><\/span><strong>\u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u043d\u0435\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0438 \u043f\u043e\u0442\u043e\u0430 \u0434\u0430 \u0433\u043e \u0438\u0441\u043f\u043e\u0440\u0430\u0447\u0430.<\/strong><\/li><li><span style=\"font-weight: 400;\">\u0422\u0430\u0430 \u0435 \u043c\u0435\u043d\u0430\u045f\u0435\u0440\u043a\u0430 \u043d\u0430 \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430. \u0422\u0430\u0430 \u0435 \u043d\u043e\u0441\u0438\u0442\u0435\u043b \u043d\u0430 \u043e\u0434\u043b\u0443\u043a\u0438 \u0438 <\/span><i><span style=\"font-weight: 400;\">workaholic<\/span><\/i><span style=\"font-weight: 400;\">, \u043d\u043e \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u043e \u0443\u0431\u0435\u0434\u0443\u0432\u0430 \u043e\u0441\u0442\u0430\u0442\u043e\u043a\u043e\u0442 \u043e\u0434 \u0442\u0438\u043c\u043e\u0442, \u0430 \u043f\u043e\u043d\u0435\u043a\u043e\u0433\u0430\u0448 \u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u0447\u043e\u0442 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0434\u0435\u043a\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u0442\u0435 \u043e\u0434\u043b\u0443\u043a\u0438 \u0441\u0435 \u0434\u043e\u0431\u0440\u0438. \u041f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u0438 \u0441\u0435 \u043c\u043d\u043e\u0433\u0443 \u0434\u043e\u0431\u0440\u0438 \u0430\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u0431\u0440\u0430\u043d\u0438 \u0441\u0432\u043e\u0438\u0442\u0435 \u043e\u0434\u043b\u0443\u043a\u0438 \u043f\u0440\u0435\u0434 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438\u043a\u043e\u0442 \u043d\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441 \u0438 \u0441\u0435\u043a\u0430\u043a\u0432\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u0437\u0430 \u0434\u0430 \u0438 \u0433\u043e \u043e\u043b\u0435\u0441\u043d\u0438 \u0436\u0438\u0432\u043e\u0442\u043e\u0442. \u0422\u0430\u0430 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0430 \u0434\u043e\u0431\u0440\u043e, \u043d\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0438 \u0434\u043e\u0432\u0435\u0440\u0431\u0430. <\/span><strong>\u041e\u0432\u043e\u0437\u043c\u043e\u0436\u0435\u0442\u0435 \u0438 \u0434\u043e\u0431\u0440\u0438 \u0430\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u0438. \u0420\u0430\u0437\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0458\u0430 \u043d\u0430\u0442\u0435\u0440\u0430\u0442\u0435 \u0434\u0430 \u0438\u043c\u0430 \u0434\u043e\u0432\u0435\u0440\u0431\u0430 \u0432\u043e \u0432\u0430\u0441.<\/strong><\/li><\/ul>\n\n<p>\u041c\u043e\u0436\u0435 \u0434\u0430 \u0438\u043c\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 \u0434\u0432\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430. \u0421\u0435\u043f\u0430\u043a, \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u043d\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043d\u0430 \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0430 \u0442\u0430\u0430 \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430, \u0437\u0430\u0442\u043e\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0441\u043e \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0438 \u0434\u043e\u0434\u0430\u0458\u0442\u0435 \u043f\u043e\u0434\u043e\u0446\u043d\u0430.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Understand-the-business-people-you-talk-to-1-1024x506.png\" alt=\"\" class=\"wp-image-7189\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Understand-the-business-people-you-talk-to-1-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Understand-the-business-people-you-talk-to-1-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Understand-the-business-people-you-talk-to-1-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Understand-the-business-people-you-talk-to-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">4. \u0418\u0441\u0442\u0440\u0430\u0436\u0435\u0442\u0435 \u0458\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430<\/h3>\n\n<p><\/p>\n\n<p>\u0417\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u043a\u0443\u0432\u0430\u0442\u0435 \u043e\u0434 \u0434\u0440\u0443\u0433\u0438\u0442\u0435, \u043c\u043e\u0440\u0430 \u0434\u0430 \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u043e\u0438 \u0441\u0435 \u0442\u0438\u0435 \u0434\u0440\u0443\u0433\u0438. \u0412\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e \u0432\u0435\u045c\u0435 \u0433\u0438 \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u0435, \u043d\u043e \u043e\u0431\u0438\u0434\u0435\u0442\u0435 \u0441\u0435 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u0435\u0442\u0435 \u043a\u043e\u043b\u043a\u0443 \u043d\u0430\u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u0441\u043b\u0435\u0434\u0435\u0442\u0435 \u043a\u043e\u0438 \u0441\u0435 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u0440\u0438 \u0438 \u0432\u0438\u0434\u0435\u0442\u0435 \u0434\u0430\u043b\u0438 \u0442\u043e\u0430 \u045c\u0435 \u0432\u0438 \u0434\u0430\u0434\u0435 \u0438\u0434\u0435\u0458\u0430 \u043a\u043e\u0458 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0432\u0430\u0448. \u041e\u0431\u0438\u0434\u0435\u0442\u0435 \u0441\u0435 \u0434\u0430 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u0442\u0435, \u043d\u0435\u0441\u0443\u0431\u0458\u0435\u043a\u0442\u0438\u0432\u043d\u043e, \u0437\u043e\u0448\u0442\u043e \u0442\u0438\u0435 \u0441\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u0438\u043b\u0438 \u043f\u043e\u043b\u043e\u0448\u0438 \u043e\u0434 \u0432\u0430\u0441. \u0418 \u0437\u0430\u043f\u0438\u0448\u0435\u0442\u0435 \u0433\u043e \u0441\u0435\u0442\u043e \u0442\u043e\u0430.&#13;\n<\/p>\n\n<h2 class=\"wp-block-heading\">\u0421\u043e\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430<\/h2>\n\n<p>\u201e\u041d\u0430\u0443\u0447\u0438\u0432\u0442\u0435 \u0441\u00e8\u201c \u0437\u0430 \u0441\u0435\u0431\u0435, \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u0458\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u0432\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u0438 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430? \u041e\u0434\u043b\u0438\u0447\u043d\u043e, \u0432\u0440\u0435\u043c\u0435 \u0435 \u0434\u0430 \u0433\u043e \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0438\u043c\u0435 \u0442\u043e\u0430 \u0432\u043e \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430: \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u043d\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430.<\/p>\n\n<p>\u0412\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u0435 \u0440\u0435\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u0432\u0430\u0441 (\u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438). \u0422\u043e\u0430 \u0435 \u0448\u0430\u043d\u0441\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u043a\u043e\u043b\u043a\u0443 \u0441\u0442\u0435 \u0434\u043e\u0431\u0440\u0438 \u0432\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0433\u043e \u043f\u0440\u0430\u0432\u0438\u0442\u0435. \u041d\u043e, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u043a\u043e\u043b\u043a\u0443 \u0441\u0442\u0435 \u0441\u0442\u0440\u0430\u0441\u0442\u0432\u0435\u043d\u0438 \u0438 \u0434\u043e\u0432\u0435\u0440\u043b\u0438\u0432\u0438. \u0422\u043e\u0430 \u0435 \u0448\u0430\u043d\u0441\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0438 \u0437\u043e\u0448\u0442\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0438\u043c\u0430 \u0432\u0435\u0440\u0431\u0430 \u0432\u043e \u0432\u0430\u0441. \u0417\u0430 \u0434\u0430 \u0433\u0438 \u043e\u043b\u0435\u0441\u043d\u0438\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435, \u0435\u0432\u0435 \u0435\u0434\u0435\u043d \u043e\u0431\u0440\u0430\u0437\u0435\u0446 \u0437\u0430 \u0442\u043e\u0430 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0438\u043c\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430:&#13;\n<\/p>\n\n<h3 class=\"wp-block-heading\">1. \u041e\u0431\u0440\u0430\u0437\u0435\u0446 \u0437\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0433-\u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"3482\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1.png\" alt=\"\" class=\"wp-image-7196\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1.png 1280w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1-110x300.png 110w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1-376x1024.png 376w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1-768x2089.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1-565x1536.png 565w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/Obrazec-za-predlog-prodazba-MK-1-753x2048.png 753w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background no-border-radius\" href=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/06\/&#x41E;&#x431;&#x440;&#x430;&#x437;&#x435;&#x446;-&#x437;&#x430;-&#x43F;&#x440;&#x435;&#x434;&#x43B;&#x43E;&#x433;-1.docx\" style=\"background-color:#0a3149;color:#e99623\">\u041f\u0440\u0435\u0437\u0435\u043c\u0438<\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\">2. \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0458\u0442\u0435<\/h3>\n\n<p><\/p>\n\n<p>\u0412\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0438\u0437\u0433\u043b\u0435\u0434\u0438 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0458\u0442\u0435 \u0458\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u043e\u0440\u0430\u043a\u0430 \u0434\u043e \u0441\u0435\u043a\u043e\u0458 \u0431\u0438\u0437\u043d\u0438\u0441. \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u0458\u0442\u0435 \u0441\u043e\u0441\u0442\u0430\u043d\u043e\u0446\u0438 \u0441\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u043e\u0442 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0438 \u0432\u0438\u0434\u0435\u0442\u0435 \u043a\u043e\u0438 \u0441\u0435 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438. \u041f\u043e\u043d\u0443\u0434\u0435\u0442\u0435 \u0438\u043c \u043d\u0430 \u0441\u0435\u043a\u043e\u0458 \u043e\u0434 \u043d\u0438\u0432 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d\u0430 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430. \u0412\u0430\u0448\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0441\u0435 \u043d\u0430\u0458\u0432\u0430\u0436\u043d\u0438\u043e\u0442 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0437\u0430 \u0432\u0430\u0441.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u043a\u043b\u0443\u0447\u043e\u043a<\/h2>\n\n<p>\u0418\u0441\u0442\u043e \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u043b\u0443\u0453\u0435\u0442\u043e \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u0438 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438. \u041f\u043e\u0440\u0430\u0434\u0438 \u0442\u043e\u0430, \u0441\u0435\u043a\u043e\u0458 \u0447\u0435\u043a\u043e\u0440 \u045c\u0435 \u0431\u0438\u0434\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d. \u041e\u043d\u0430 \u0448\u0442\u043e \u0433\u043e \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0443\u0432\u0430\u0442\u0435 \u043e\u0432\u0434\u0435 \u0435 \u043f\u0440\u0432\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440. \u041f\u043e\u0434\u043e\u0446\u043d\u0430, \u0434\u043e\u0434\u0435\u043a\u0430 \u0440\u0430\u0437\u0433\u043e\u0432\u0430\u0440\u0430\u0442\u0435 \u0441\u043e \u043d\u0438\u0432, \u0441\u0442\u0435\u043a\u043d\u0443\u0432\u0430\u0442\u0435 \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u0438 \u0433\u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0443\u0432\u0430\u0442\u0435 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438\u0442\u0435. \u041f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u043e\u0432\u0434\u0435 \u045c\u0435 \u0432\u0435 \u043e\u0434\u0432\u0435\u0434\u0430\u0442 \u0441\u0430\u043c\u043e \u0434\u043e\u043d\u0435\u043a\u0430\u0434\u0435. \u041c\u043e\u0440\u0430 \u0434\u0430 \u0458\u0430 \u0440\u0430\u0441\u043a\u0430\u0436\u0435\u0442\u0435 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430, \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0437\u043d\u0430\u0435\u045a\u0435 \u0438 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u045a\u0435 \u0437\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430. \u0418 \u0441\u0435\u043a\u043e\u0433\u0430\u0448, \u0441\u0435\u043a\u043e\u0433\u0430\u0448, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0458\u0442\u0435 \u0433\u043e \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u043e\u0442.<\/p>\n\n<p>\u0421\u0435 \u0440\u0430\u0437\u0431\u0438\u0440\u0430, \u043d\u0435 \u0441\u0438\u0442\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 \u0441\u043e\u0441\u0442\u0430\u043d\u043e\u0446\u0438 \u045c\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0438\u0440\u0430\u0430\u0442 \u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430. \u0413\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0432 \u0437\u0431\u043e\u0440\u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u043d\u043e, \u0441\u0435\u043f\u0430\u043a, \u043f\u043e\u0441\u043e\u043e\u0434\u0432\u0435\u0442\u0435\u043d \u0437\u0431\u043e\u0440 \u0431\u0438 \u0431\u0438\u043b\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e. \u041f\u0440\u0435\u0431\u0430\u0440\u0443\u0432\u0430\u045a\u0435\u0442\u043e, \u0441\u043e\u0441\u0442\u0430\u043d\u043e\u043a\u043e\u0442 \u0438 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u0442 \u0441\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u045c\u0435 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u0440\u0435\u0441\u0432\u0440\u0442\u043d\u0438\u0446\u0430. \u041d\u043e, \u045c\u0435 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043d\u0430\u0458\u043c\u043d\u043e\u0433\u0443 \u043e\u0434 \u043e\u043d\u0438\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0448\u0442\u043e \u043e\u0436\u0438\u0432\u0443\u0432\u0430\u0430\u0442.&#13;\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430 \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043c\u043e\u0458\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441\u043e \u043f\u043e\u043c\u0430\u043b\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043e\u0434 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043d\u0430\u0438\u0434\u043e\u0432 \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u043e \u043e\u043f\u0441\u0442\u0430\u043d\u043e\u043a \u043e\u0434 \u043f\u0440\u0432\u0430 \u0440\u0430\u043a\u0430 (\u0434\u043e\u0431\u0440\u043e, \u043e\u0434 \u0432\u0442\u043e\u0440\u0430 \u0440\u0430\u043a\u0430). \u041b\u0443\u0453\u0435\u0442\u043e \u0441\u043e \u043a\u043e\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0432 \u0431\u0435\u0430 \u0432\u043e\u0434\u0435\u043d\u0438 \u043e\u0434 \u0441\u0442\u0440\u0430\u0441\u0442, \u0431\u043e\u0440\u0431\u0430 \u0441\u043e \u0437\u043c\u0435\u0458\u043e\u0432\u0438, \u043f\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043e \u0441\u0430\u043c\u043e\u043f\u0440\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0438 \u0414\u043e\u043d \u041a\u0438\u0445\u043e\u0442\u0438 &#8211; \u043d\u043e \u0442\u0438\u0435 \u0431\u0435\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0447\u043d\u0438 \u0432\u043e \u043f\u043e\u0442\u0440\u0430\u0433\u0430\u0442\u0430 \u0434\u0430 \u0438\u043c \u0458\u0430 \u0441\u043e\u043e\u043f\u0448\u0442\u0430\u0442 \u0432\u0438\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u0433\u0440\u0430\u0453\u0430\u043d\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0438 \u0438\u043c [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":7148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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