{"id":7454,"date":"2021-07-02T09:39:57","date_gmt":"2021-07-02T09:39:57","guid":{"rendered":"https:\/\/journalift.org\/?p=7454"},"modified":"2021-07-26T15:09:13","modified_gmt":"2021-07-26T13:09:13","slug":"%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/","title":{"rendered":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438"},"content":{"rendered":"\n<p>\u041a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0431\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u043b\u0435 \u0430\u043a\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0434\u0435\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430 \u0437\u0430 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0447\u0430\u0441\u0430? \u0414\u0430\u043b\u0438 \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u043e\u043d\u0430 \u0448\u0442\u043e \u0441\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0438\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0443\u0447\u0435\u045a\u0435 \u0438 \u0432\u0435\u0436\u0431\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0434\u0430\u0432\u0430 \u043d\u0430 \u0435\u0434\u0435\u043d \u043a\u0443\u0440\u0441? \u041c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435, \u043d\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u043c\u043e\u0436\u043d\u043e. \u0418 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u0430\u0437\u0435\u043c\u0430\u0442 \u0441\u0442\u0430\u0432 \u0437\u0430 \u043e\u0432\u0430.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0423\u0447\u0435\u045a\u0435\u0442\u043e \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0435 \u0433\u043e\u043b\u0435\u043c \u043f\u0430\u0437\u0430\u0440, \u0441\u0442\u0430\u0440 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 \u0435\u0434\u043d\u0430 \u0434\u0435\u0446\u0435\u043d\u0438\u0458\u0430, \u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u0441\u043e \u041a\u043e\u0432\u0438\u0434 \u0441\u0430\u043c\u043e \u0433\u043e \u0437\u0430\u0431\u0440\u0437\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u043e\u0442 \u0440\u0430\u0437\u0432\u043e\u0458. \u041f\u043e\u0441\u0442\u043e\u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u0435\u043d \u043f\u0430\u0437\u0430\u0440 B2C \u043a\u043e\u0458 \u043d\u0443\u0434\u0438 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u043e\u043d \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0442\u0438\u043f\u043e\u0432\u0438 \u043d\u0430 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435, \u043e\u0434 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0434\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0432\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438. \u0421\u0435\u043f\u0430\u043a, \u0435\u0434\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0438\u0432\u0430: <\/span><strong>\u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043e\u0434 \u043e\u0432\u0438\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043d\u0435 \u0433\u0438 \u043d\u0443\u0434\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0438.<\/strong><\/p>\n\n<p>\u041e\u0432\u0430\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430 \u0438\u043c\u0430 \u0437\u0430 \u0446\u0435\u043b \u0434\u0430 \u0433\u0438 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u0442\u0435 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u043a\u043e\u0438 \u0433\u043e \u0434\u0432\u0438\u0436\u0430\u0442 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0437\u0430 \u0443\u0447\u0435\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0438 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438 \u0438\u0434\u0435\u0438 \u0437\u0430 \u043c\u043e\u0436\u043d\u0438 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0448\u0442\u043e \u045c\u0435 \u0433\u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043e\u0434 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430\u0442\u0430 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u043e\u0442 \u043f\u0430\u0437\u0430\u0440 \u0437\u0430 \u0435-\u0443\u0447\u0435\u045a\u0435 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041e\u043d\u043b\u0430\u0458\u043d \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0448\u0442\u043e \u043d\u0443\u0434\u0438 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0435 \u0432\u043e \u043f\u043e\u0434\u0435\u043c. \u041d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0430\u0430\u0442 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0441\u043e \u0441\u0435\u0434\u0438\u0448\u0442\u0435 \u0432\u043e \u0421\u0410\u0414, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 <strong>Udemy, LinkedIn Learning, Skillshare \u0438 Masterclass.<\/strong> \u041a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u043a\u0430\u043a\u043e \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0430\u0442 \u043f\u043e\u0434\u043a\u0430\u0441\u0442, \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u0431\u043b\u043e\u0433\u0435\u0440\u0438, \u0434\u0430 \u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u043d\u0435\u043a\u043e\u0438 \u043e\u0441\u043d\u043e\u0432\u0438 \u0432\u043e \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u0447\u043a\u043e\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438\u0442\u043d., \u0418 \u0441\u00e8 \u0437\u0430 \u0440\u0430\u0437\u0443\u043c\u043d\u0430 \u0446\u0435\u043d\u0430 &#8211; \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u0437\u0430\u043f\u043e\u0447\u043d\u0443\u0432\u0430\u0430\u0442 \u043e\u0434 15 \u0434\u043e\u043b\u0430\u0440\u0438.\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0421\u043f\u0438\u0441\u043e\u043a\u043e\u0442 \u043d\u0430 \u043f\u043e\u043d\u0443\u0434\u0435\u043d\u0438 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0435 \u043c\u043d\u043e\u0433\u0443 \u0434\u043e\u043b\u0433, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u0431\u0440\u043e\u0458\u043a\u0438\u0442\u0435: Udemy, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0441\u043e\u0431\u0440\u0430\u043d\u0430 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 50 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438, \u043d\u0443\u0434\u0438 164 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438 8817 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438!<\/p><\/blockquote><\/figure>\n\n<p>\u041e\u0432\u0438\u0435 \u0431\u0440\u043e\u0458\u043a\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0434\u043e\u0441\u0442\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0432\u043d\u0438, \u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0438\u0437\u0432\u043e\u0440\u0430\u0442 \u043d\u0435\u043a\u043e\u0438 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u0438\u0434\u0435\u0438 \u043e\u0434 \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0441\u0435 \u0434\u043e\u0431\u0440\u043e \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438, \u0432\u0438\u0434\u0435\u0430\u0442\u0430 \u0441\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e, \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0435 \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0442\u0438\u0432\u043d\u0430, \u0441\u00e8 \u0431\u0438 \u0442\u0440\u0435\u0431\u0430\u043b\u043e \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043e\u043a \u043d\u0430 \u201e\u043b\u0435\u0441\u043d\u043e\u0442\u0438\u0458\u0430 \u0438 \u043f\u0440\u043e\u0442\u043e\u043a\u201c. \u0412\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0440\u0430 \u043c\u043e\u0431\u0438\u043b\u043d\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e? \u0422\u043e\u0430 \u0435 \u0441\u043e\u0432\u0440\u0448\u0435\u043d\u043e, \u0438\u043c\u0430 \u043a\u0443\u0440\u0441 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d \u043d\u0430 \u0432\u0430\u0448\u0435\u0442\u043e \u043d\u0438\u0432\u043e. \u0418\u043b\u0438 \u043c\u043e\u0436\u0435\u0431\u0438 \u043f\u0440\u0435\u0442\u043f\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u043a\u0443\u0440\u0441 \u0437\u0430 \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u043d\u0438\u0448\u0442\u0432\u043e? Guy Kawasaki \u0438 Seth Godin \u0441\u0435 \u0442\u0443\u043a\u0430 \u0437\u0430 \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0430\u0442 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0441\u043e\u0433\u043b\u0435\u0434\u0443\u0432\u0430\u045a\u0430 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0443\u0441\u043f\u0435\u0448\u0435\u043d \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u0430\u0447. \u041a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u0438\u043c\u0430\u0430\u0442 \u043e\u0433\u0440\u043e\u043c\u0435\u043d \u0438\u0437\u0431\u043e\u0440 \u0438 \u0441\u0435 \u0447\u0438\u043d\u0438 \u0434\u0435\u043a\u0430 \u0441\u00e8 \u0435 \u043d\u0430 \u0434\u043e\u0444\u0430\u0442 \u043d\u0430 \u0440\u0430\u043a\u0430\u0442\u0430. &#13;\n<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0412\u043e \u0438\u0441\u0442\u043e \u0432\u0440\u0435\u043c\u0435, \u043a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e, \u0438\u043c\u0430\u043c \u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u0437\u0430\u0433\u0440\u0438\u0436\u0435\u043d\u043e\u0441\u0442\u0438 \u0432\u043e \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u0446\u0435\u043b\u043e\u043a\u0443\u043f\u043d\u0430\u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0438 \u0432\u0435\u0440\u0443\u0432\u0430\u043c \u0434\u0435\u043a\u0430 \u0438 \u0432\u0438\u0435 \u043a\u0430\u043a\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0433\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0432\u0430\u0442\u0435 \u0438\u0441\u0442\u043e\u0442\u043e. \u041a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u043d\u0435 \u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u043f\u0440\u0435\u0433\u043b\u0435\u0434\u0430\u043d. \u041a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0458\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0430\u0442 \u0438 \u043f\u0440\u0438\u043a\u0430\u0447\u0443\u0432\u0430\u0430\u0442 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043a\u0443\u0440\u0441\u043e\u0442. \u041e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0441\u0430\u043c\u043e\u043f\u0440\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0441\u043f\u0435\u0446\u0438\u0458\u0430\u043b\u0438\u0441\u0442\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043a\u043e\u0458\u0430 \u045c\u0435 \u0431\u0438\u0434\u0435 \u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u043a\u0430\u043a\u043e \u201e\u043a\u0443\u0440\u0441\u201c.<\/span><\/p>\n\n<p>\u0421\u0435\u043f\u0430\u043a, \u043e\u0432\u0438\u0435 \u201e\u043a\u0443\u0440\u0441\u0435\u0432\u0438\u201c \u043c\u043d\u043e\u0433\u0443 \u0447\u0435\u0441\u0442\u043e \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430\u0430\u0442 \u043a\u0430\u043a\u043e \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0438 \u0432\u0438\u0434\u0435\u0430, \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430\u0442\u0430 \u0441\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u043e\u0442 \u0435 \u043c\u043d\u043e\u0433\u0443 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0430. \u041a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 (\u0438\u043b\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0440\u0435\u0447\u0435\u043c\u0435 \u201e\u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438\u201c) \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442, \u043d\u043e \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u0437\u0430\u043f\u0440\u0430\u0448\u0430\u043c\u0435 &#8211; \u043a\u0430\u043a\u0432\u0430 \u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u0442\u0430\u043a\u0432\u0438\u043e\u0442 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442?&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-1024x506.png\" alt=\"&#x428;&#x442;&#x43E; &#x43C;&#x43E;&#x436;&#x435;&#x43C;&#x435; &#x434;&#x430; &#x43D;&#x430;&#x443;&#x447;&#x438;&#x43C;&#x435; &#x43E;&#x434; &#x43F;&#x43B;&#x430;&#x442;&#x444;&#x43E;&#x440;&#x43C;&#x438;&#x442;&#x435; &#x448;&#x442;&#x43E; &#x43D;&#x443;&#x434;&#x430;&#x442; &#x43A;&#x443;&#x440;&#x441;&#x435;&#x432;&#x438; &#x43F;&#x43E;&#x432;&#x440;&#x437;&#x430;&#x43D;&#x438; &#x441;&#x43E; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438;&#x442;&#x435;?\" class=\"wp-image-7427\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0428\u0442\u043e \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u043c\u0435 \u043e\u0434 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0448\u0442\u043e \u043d\u0443\u0434\u0430\u0442 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435?<\/h2>\n\n<p>\u041e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043f\u043e\u043a\u0440\u0435\u043d\u0443\u0432\u0430\u0430\u0442 \u043d\u0435\u043a\u043e\u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0432\u043e \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u0438\u0434\u043d\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441. \u041f\u043e\u0441\u0442\u043e\u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0435 \u0437\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438\u0442\u0435 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0440\u0430\u0437\u0432\u0438\u0458\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043e\u043d\u0438\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435. \u0412\u043e \u043e\u0432\u0430\u0430 \u0441\u043c\u0438\u0441\u043b\u0430, \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0438\u043c \u0434\u0430\u0434\u0430\u0442 \u043d\u0435\u043a\u043e\u0438 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u0438\u0434\u0435\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438. <\/p>\n\n<p>\u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u043f\u043e\u0441\u0442\u043e\u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0435 \u0437\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0430\u0442\u0430 \u043f\u043e\u0431\u0430\u0440\u0443\u0432\u0430\u0447\u043a\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430: \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0434\u0430\u0434\u0430\u0442 \u0443\u0432\u0438\u0434 \u0432\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0433\u043e \u0431\u0430\u0440\u0430\u0430\u0442 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u043a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430, \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0442\u0435\u043c\u0438\u0442\u0435. <\/p>\n\n<p>\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u0442\u0443\u043a\u0430 \u0435 \u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u0446\u0435\u043b\u043e\u043a\u0443\u043f\u043d\u0438\u043e\u0442 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441\u0438. \u041e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0435\u043d\u0438 \u0432\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0441\u043e \u0434\u0440\u0443\u0433\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 \u0441\u0438\u043b\u0438, \u0433\u043b\u0430\u0432\u043d\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0438, \u0438 \u043f\u043e\u0434\u0434\u0440\u0436\u0430\u043d\u0438 \u043e\u0434 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 VC. \u041c\u043e\u0436\u0435\u0431\u0438 \u0441\u0435 \u0447\u0438\u043d\u0438 \u0434\u0435\u043a\u0430 \u043e\u0432\u0430 \u0435 \u043f\u0440\u0435\u043c\u043d\u043e\u0433\u0443 \u0438\u0441\u043a\u043b\u0443\u0447\u0435\u043d\u043e \u043e\u0434 \u043e\u043a\u043e\u043b\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043d\u043e \u0443\u043a\u0430\u0436\u0443\u0432\u0430 \u043d\u0430 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u0437\u0430\u0435\u0434\u043d\u043e \u0441\u043e \u0434\u0440\u0443\u0433\u0438 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0430\u043a\u0442\u0435\u0440\u0438.&#13;\n<\/p>\n\n<p><span style=\"font-weight: 400;\"><strong>\u0412\u0438\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043d\u0430 \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0433\u0438 \u043f\u0440\u0430\u0432\u0438 \u043b\u0438\u0434\u0435\u0440\u0438 \u0432\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435<\/strong>. \u0421\u0435\u043f\u0430\u043a, \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0441\u0435 \u043d\u0443\u0434\u0430\u0442 \u043e\u0434 \u0435\u0442\u0430\u0431\u043b\u0438\u0440\u0430\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u0422\u0438\u0435 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043d\u0435 \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d\u0438 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442. \u0414\u0430\u043b\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0430\u0442 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043a\u043e\u0438 \u045c\u0435 \u0441\u043e\u0431\u0435\u0440\u0430\u0442 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438? \u041d\u0430\u0458\u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e \u043d\u0435. \u041d\u043e, \u0442\u0438\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0438\u043d\u0441\u043f\u0438\u0440\u0438\u0440\u0430\u0430\u0442 \u0438 \u0434\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0430\u0442 \u043d\u0435\u043a\u043e\u0458\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430\u0458\u045c\u0438 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438.\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/04-Courses-and-training-as-a-viable-source-of-income-for-Western-Balkan-media-1024x506.png\" alt=\"&#x41A;&#x443;&#x440;&#x441;&#x435;&#x432;&#x438; &#x438; &#x43E;&#x431;&#x443;&#x43A;&#x438; &#x43A;&#x430;&#x43A;&#x43E; &#x43E;&#x434;&#x440;&#x436;&#x43B;&#x438;&#x432; &#x438;&#x437;&#x432;&#x43E;&#x440; &#x43D;&#x430; &#x43F;&#x440;&#x438;&#x445;&#x43E;&#x434; &#x437;&#x430; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438;&#x442;&#x435; &#x43E;&#x434; &#x417;&#x430;&#x43F;&#x430;&#x434;&#x435;&#x43D; &#x411;&#x430;&#x43B;&#x43A;&#x430;&#x43D;\" class=\"wp-image-7431\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/04-Courses-and-training-as-a-viable-source-of-income-for-Western-Balkan-media-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/04-Courses-and-training-as-a-viable-source-of-income-for-Western-Balkan-media-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/04-Courses-and-training-as-a-viable-source-of-income-for-Western-Balkan-media-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/04-Courses-and-training-as-a-viable-source-of-income-for-Western-Balkan-media.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041a\u0443\u0440\u0441\u0435\u0432\u0438 \u0438 \u043e\u0431\u0443\u043a\u0438 \u043a\u0430\u043a\u043e \u043e\u0434\u0440\u0436\u043b\u0438\u0432 \u0438\u0437\u0432\u043e\u0440 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043e\u0434 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d<\/h2>\n\n<p>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0437\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u043d\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0442\u043f\u0440\u0435\u0432\u0430\u0440\u0443\u0432\u0430\u0430\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0442\u0438\u0435 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0430\u0442 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u0434 10 \u0433\u043e\u0434\u0438\u043d\u0438, \u043f\u043e\u0434\u0434\u0440\u0436\u0430\u043d\u0438 \u043e\u0434 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0438 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u043e\u043d \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438. \u0421\u0435\u043f\u0430\u043a, \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043e\u0432\u0438\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043e\u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u043f\u0440\u0435\u043c\u043d\u043e\u0433\u0443 \u043e\u043f\u0448\u0442\u0430 \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0430 \u0432\u043e \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430. \u0411\u0435\u0437 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430\u0442\u043f\u0440\u0435\u0432\u0430\u0440\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u043e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438, \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0432\u043e \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0458\u0430 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0438 \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u0438\u0442\u0435\u0442 \u043f\u0440\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u043e\u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u0430\u0441\u043f\u0438\u0440\u0430\u043d\u0442\u043d\u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438, \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d\u0438 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438. <\/p>\n\n<p>\u0415\u0434\u0435\u043d \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0434\u043e\u0430\u0453\u0430 \u043e\u0434 \u0412\u0435\u043b\u0438\u043a\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0438\u0458\u0430: \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u043e\u0442 \u0441\u043e\u0432\u0435\u0442 \u0437\u0430 \u043e\u0431\u0443\u043a\u0430 \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438 \u0432\u043e \u0412\u0435\u043b\u0438\u043a\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0438\u0458\u0430 \u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u0432\u043e 1951 \u0433\u043e\u0434\u0438\u043d\u0430 \u0438 \u0431\u0435\u0448\u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0435\u043d \u0437\u0430 \u043d\u0430\u0434\u0437\u043e\u0440 \u043d\u0430\u0434 \u043e\u0431\u0443\u043a\u0430\u0442\u0430 \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435. \u0421\u043e\u0432\u0435\u0442\u043e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0438 \u043d\u0430\u0441\u0442\u0430\u043d\u0438, \u0432\u043a\u043b\u0443\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0438 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u0458\u0430 \u0437\u0430 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e. \u041d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442: \u041e\u0441\u043d\u043e\u0432\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0437\u0430 \u0441\u0438\u0442\u0435 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438, \u041f\u0420 \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438, \u0408\u0430\u0432\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438, \u0414\u0435\u043b\u043e\u0432\u043d\u043e \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438 \u0423\u0447\u0435\u045a\u0435 \u043d\u0430 \u0434\u0430\u043b\u0435\u0447\u0438\u043d\u0430. <\/p>\n\n<p><span style=\"font-weight: 400;\">\u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043e\u0434 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u0434\u0430 \u0433\u0438 \u0437\u0434\u0440\u0443\u0436\u0430\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u0441\u0438\u043b\u0438 \u0441\u043e \u0430\u043a\u0430\u0434\u0435\u043c\u0441\u043a\u0438\u0442\u0435 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. <strong>\u0412\u043e \u0442\u0430\u0430 \u0441\u043c\u0438\u0441\u043b\u0430, \u0442\u0438\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0438\u043d\u0441\u043f\u0438\u0440\u0438\u0440\u0430\u0430\u0442 \u043e\u0434 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u043f\u043e\u043c\u0435\u0453\u0443 \u0443\u043d\u0438\u0432\u0435\u0440\u0437\u0438\u0442\u0435\u0442\u0438 \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 Coursera, EdX.org \u0438\u043b\u0438 Get Smarter.<\/strong> \u0422\u0438\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u0433\u0438 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0443\u0432\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u043a\u0438\u0442\u0435, \u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0438\u0442\u0435 \u0438 \u0434\u0435\u043b\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438 \u0441\u043e \u043a\u043e\u0438 \u0441\u0435 \u0441\u043e\u043e\u0447\u0443\u0432\u0430\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0432\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0432.<\/span><\/p>\n\n<p>\u0412\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043e\u0432\u0438\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u043c \u0441\u0435 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043d\u0430 \u0438\u0434\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u0430 \u0437\u0430 \u0442\u0435\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0434\u043b\u0443\u0447\u0438 \u0441\u043f\u043e\u0440\u0435\u0434 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0438. \u0421\u043f\u0438\u0441\u043e\u043a\u043e\u0442 \u043d\u0430 \u0442\u0435\u043c\u0438 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u0437\u0430 \u0432\u043e\u0434\u0435\u045a\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0438\u043b\u0438 \u0437\u0430 \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u043e \u0434\u0440\u0443\u0433\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u0438 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0447\u0438\u043d\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0414\u0440\u0443\u0433\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0435 \u0434\u0430 \u0441\u0435 \u0440\u0435\u0448\u0430\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u0441\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0438 \u043e\u0434 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u043e\u0442 \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u043a\u0438 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c. \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435 \u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a \u0438 \u043d\u0443\u0434\u0438 \u043c\u043d\u043e\u0433\u0443 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0438 \u0443\u043d\u0438\u0432\u0435\u0440\u0437\u0438\u0442\u0435\u0442\u0438\u0442\u0435 \u043d\u0443\u0434\u0430\u0442 \u0440\u0430\u0437\u043d\u0438 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u0432\u0435\u0441\u0442\u0438 \u0432\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u043e\u0442 \u043d\u0430 \u043b\u0430\u0436\u043d\u0438 \u0432\u0435\u0441\u0442\u0438, \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0438 \u0433\u0440\u0430\u0453\u0430\u043d\u0438, \u043c\u043e\u0431\u0438\u043b\u043d\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u0421\u0435 \u0447\u0438\u043d\u0438 \u0434\u043e\u0431\u0440\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0434\u0430 \u0441\u0435 \u0432\u043a\u043b\u0443\u0447\u0430\u0442 \u0432\u043e \u043e\u0432\u0438\u0435 \u0442\u0435\u043c\u0438 \u0438 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0438 \u043e\u0431\u0443\u043a\u0438 \u0437\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u043e \u043a\u043e\u0438 \u0441\u0435 \u0441\u043e\u043e\u0447\u0443\u0432\u0430\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438. \u041e\u0432\u0438\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u0432\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0441\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 \u0430\u043a\u0442\u0435\u0440\u0438. \u0422\u043e\u0430 \u0431\u0438 \u0441\u043e\u0437\u0434\u0430\u043b\u043e \u043f\u043e\u0432\u0435\u045c\u0435 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438 \u043f\u043e\u043c\u0435\u0453\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u043e\u0442 \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u043a\u0438 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-1024x506.png\" alt=\"&#x41D;&#x430;&#x434;&#x43C;&#x438;&#x43D;&#x443;&#x432;&#x430;&#x45A;&#x435; &#x43D;&#x430; &#x43F;&#x440;&#x43E;&#x444;&#x435;&#x441;&#x438;&#x43E;&#x43D;&#x430;&#x43B;&#x43D;&#x438;&#x442;&#x435; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438; &#x43A;&#x430;&#x43A;&#x43E; &#x446;&#x435;&#x43B;&#x43D;&#x430; &#x43F;&#x443;&#x431;&#x43B;&#x438;&#x43A;&#x430;\" class=\"wp-image-7435\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0434\u043c\u0438\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043a\u0430\u043a\u043e \u0446\u0435\u043b\u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u043e \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u0432\u043e\u0458\u043e\u0442 \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u0438\u0442\u0435\u0442 \u043f\u0440\u0438 \u043d\u0443\u0434\u0435\u045a\u0435 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0437\u0430 \u043f\u0440\u0435\u043d\u043e\u0441\u043b\u0438\u0432\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0437\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0448\u0442\u043e \u043d\u0435 \u0435 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c, \u0438 B2C \u0438 B2B. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u0434\u0430 \u0458\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0430\u0442 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0430 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u043d\u0430 \u043a\u0430\u043f\u0430\u0446\u0438\u0442\u0435\u0442\u0438 \u0437\u0430 \u043f\u043e\u043c\u043b\u0430\u0434\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 (\u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0438 \u043c\u043b\u0430\u0434\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438). \u041e\u0432\u0438\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u045c\u0435 \u0438\u043c\u0430\u0430\u0442 \u0437\u0430 \u0446\u0435\u043b \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043c\u0435\u043a\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u043a\u043e\u0438 \u0441\u0435 \u0446\u0435\u043d\u0435\u0442\u0438 \u0432\u043e \u0434\u0435\u043b\u043e\u0432\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435: <strong>\u0458\u0430\u0432\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u0435\u045a\u0435, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 (\u0443\u0441\u043d\u0430 \u0438 \u043f\u0438\u0441\u043c\u0435\u043d\u0430), \u043e\u0431\u0443\u043a\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0443\u043c\u0435\u0442\u043d\u043e\u0441\u0442 \u043d\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u0435\u0431\u0435\u0441\u0438<\/strong>. \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0441\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0430\u043a\u0442\u0435\u0440\u0438 \u045c\u0435 \u0438\u043c \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0430\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043b\u0438\u0447\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435, \u0433\u0440\u0430\u0453\u0430\u043d\u0441\u043a\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438\u0442\u043d.<\/span><\/p>\n\n<p>\u0421\u0435\u043f\u0430\u043a, \u0440\u0438\u0437\u0438\u043a\u043e\u0442 \u043d\u0430 \u043e\u0432\u043e\u0458 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u0435 \u043e\u0434\u043d\u043e\u0441\u043e\u0442 \u043d\u0430\u043f\u043e\u0440 &#8211; \u043a\u043e\u0440\u0438\u0441\u0442. \u041a\u0430\u043a\u043e \u0448\u0442\u043e \u0432\u0438\u0434\u043e\u0432\u043c\u0435, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u043a\u043e\u0438 \u043d\u0443\u0434\u0430\u0442 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 B2C \u0438\u043c\u0430\u0430\u0442 \u0432\u0438\u0434\u043b\u0438\u0432\u043e\u0441\u0442 \u0441\u043e \u0433\u043e\u0434\u0438\u043d\u0438 \u0438 \u0434\u0435\u0446\u0435\u043d\u0438\u0438 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0438\u043b\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0430\u0442 \u0432\u0430\u0436\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0442\u0430\u043a\u0432\u0430 \u043f\u043e\u043d\u0443\u0434\u0430. \u041f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0441\u043e \u0441\u0435\u0434\u0438\u0448\u0442\u0435 \u0432\u043e \u0421\u0410\u0414 \u0441\u0435 \u043f\u043e\u0434\u0434\u0440\u0436\u0430\u043d\u0438 \u043e\u0434 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 VC. \u041d\u0435\u043a\u043e\u0438 \u043e\u0434 \u043d\u0438\u0432 \u0441\u0435 \u0441\u043e\u043e\u0447\u0438\u0458\u0430 \u0441\u043e \u0432\u0430\u0436\u043d\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0438 \u043f\u043e\u0442\u0435\u0448\u043a\u043e\u0442\u0438\u0438 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u0441\u043b\u0430\u0431\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438.&#13;\n<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0414\u0435\u043b\u043e\u0432\u043d\u0438\u0442\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 B2C \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0434\u0430\u0434\u0430\u0442 \u0434\u043e\u0431\u0440\u0430 \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043d\u043e \u043d\u0435 \u0438 \u043d\u0443\u0436\u043d\u043e \u0437\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438\u043e\u0442 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435. \u0424\u043e\u0440\u043c\u0430\u0442\u043e\u0442 B2C \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0435 \u043f\u043e\u0434\u043e\u0446\u043d\u0430 \u043a\u043e\u0433\u0430 \u043e\u043f\u0448\u0442\u0438\u043e\u0442 \u0435\u043a\u043e-\u0441\u0438\u0441\u0442\u0435\u043c \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u045c\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0442\u043e\u0440\u0438.<\/p><\/blockquote><\/figure>\n\n<p>\u0414\u0435\u043b \u043e\u0434 \u0433\u043e\u0440\u0435\u043d\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0442\u0435 \u0442\u0435\u043c\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u0438 \u0432\u043e \u0444\u043e\u0440\u043c\u0430\u0442 B2B \u0437\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u043e\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u0430\u0442 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435.<\/p>\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0431\u0443\u043a\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0458\u0430\u0432\u043d\u043e \u043e\u0431\u0440\u0430\u045c\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0438 \u0437\u0430 \u0432\u0440\u0432\u043d\u0438\u043e\u0442 \u043c\u0435\u043d\u0430\u045f\u043c\u0435\u043d\u0442 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435. \u041e\u0431\u0443\u043a\u0438\u0442\u0435 \u0437\u0430 \u043e\u0434\u043d\u043e\u0441\u0438 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u043d\u0438 \u0437\u0430 PR-\u0442\u0438\u043c\u043e\u0432\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0438 \u0437\u0430 \u0442\u0438\u043c\u043e\u0432\u0438\u0442\u0435 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043e\u0431\u0443\u043a\u0438\u0442\u0435 \u0437\u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u043e\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u0438 \u0437\u0430 \u0447\u043e\u0432\u0435\u0447\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0442\u0438\u043c\u043e\u0432\u0438 \u0437\u0430\u0434\u043e\u043b\u0436\u0435\u043d\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043a\u0430\u0440\u0438\u0435\u0440\u0430 \u043d\u0430 \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438\u0442\u0435, \u043d\u0435 \u0441\u0430\u043c\u043e \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u043d\u0438\u0432\u043d\u043e\u0442\u043e \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u0442\u0443\u043a\u0443 \u0438 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u043d\u0438\u0432\u043d\u043e\u0442\u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435 &#8211; \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438\u0442\u0435 \u0441\u0435 \u201e\u0430\u043c\u0431\u0430\u0441\u0430\u0434\u043e\u0440\u0438\u201c \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u041e\u0432\u043e\u0458 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043f\u043e\u0432\u0435\u0440\u043e\u0434\u043e\u0441\u0442\u043e\u0435\u043d \u043e\u0434 B2C: <strong>\u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u043e \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u0432\u043e\u0458\u043e\u0442 \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u0438\u0442\u0435\u0442 \u0438 \u043c\u0440\u0435\u0436\u0430 \u043d\u0430 \u0442\u0435\u0440\u0435\u043d \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0443\u0432\u0430\u045a\u0435 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0438 \u043d\u0430 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0446\u0435\u0441 \u045c\u0435 \u043c\u0443 \u0442\u0440\u0435\u0431\u0430\u0430\u0442 \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043e\u0442\u043a\u043e\u043b\u043a\u0443 \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 B2C.<\/strong><\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-1024x506.png\" alt=\"&#x41A;&#x43E;&#x43D;&#x435;&#x447;&#x43D;&#x438; &#x440;&#x430;&#x431;&#x43E;&#x442;&#x438; &#x448;&#x442;&#x43E; &#x442;&#x440;&#x435;&#x431;&#x430; &#x434;&#x430; &#x433;&#x438; &#x438;&#x43C;&#x430;&#x442;&#x435; &#x43F;&#x440;&#x435;&#x434;&#x432;&#x438;&#x434;\" class=\"wp-image-7439\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u043d\u0435\u0447\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0438 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0438\u043c\u0430\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u0441\u0435 \u0438\u0441\u0442\u0440\u0430\u0436\u0430\u0442 \u043e\u0432\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u043f\u0446\u0438\u0438, \u0432\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0433\u043b\u0430\u0441\u0438 \u0434\u0435\u043a\u0430 \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0438\u043c\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043e\u0434 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u043a\u043e\u0438 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430\u0430\u0442 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e. \u041c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0435 \u043a\u043b\u0443\u0447\u043d\u0430 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0434\u043e\u0431\u0440\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043d\u043e \u043d\u0435 \u0435 \u0434\u043e\u0432\u043e\u043b\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u043e\u0442 \u0443\u0441\u043f\u0435\u0445. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043d\u0430\u0458\u0434\u0430\u0442 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0438 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0441\u0438\u0433\u0443\u0440\u0430\u0442 \u0434\u0435\u043a\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438\u043e\u0442 \u0444\u043e\u0440\u043c\u0430\u0442 \u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u0437\u0430\u043c\u0438\u0441\u043b\u0435\u043d. \u0417\u0430\u0442\u043e\u0430, <\/span><strong>\u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0458\u0430\u0442\u0430 \u043f\u043e\u043c\u0435\u0453\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438\u0442\u0435 \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u043e\u0442 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c<\/strong><span style=\"font-weight: 400;\"> \u0441\u0435 \u0447\u0438\u043d\u0438 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u0443\u0441\u043f\u0435\u0445\u043e\u0442.<\/span><\/p>\n\n<p>\u0421\u043e \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0435\u043d\u0438 \u0441\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435, \u0441\u0438\u0433\u0443\u0440\u043d\u043e \u0435 \u0434\u0435\u043a\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0437\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u045c\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0432\u043e \u043f\u043e\u0441\u0442\u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0441\u043a\u0438\u043e\u0442 \u0441\u0432\u0435\u0442. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u0434\u0430 \u0438\u043c\u0430\u0430\u0442 \u043a\u043e\u0440\u0438\u0441\u0442 \u043e\u0434 \u043e\u0432\u043e\u0458 \u0442\u0440\u0435\u043d\u0434 \u0438 \u0434\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0443\u0447\u0435\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0437\u0430 \u0434\u0438\u0432\u0435\u0440\u0437\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441. \u0422\u0438\u0435 \u045c\u0435 \u0458\u0430 \u043f\u043e\u043f\u043e\u043b\u043d\u0430\u0442 \u043f\u0440\u0430\u0437\u043d\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u043f\u043e\u0441\u0442\u043e\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0437\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0444\u043e\u0440\u043c\u0430\u0442\u0438. <\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041c\u0435\u0453\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043e\u0442 \u0440\u0435\u043f\u0435\u0440 \u043f\u043e\u043a\u0430\u0436\u0430 \u0434\u0435\u043a\u0430 \u0433\u043b\u0430\u0432\u043d\u0438\u0442\u0435 \u0430\u043a\u0442\u0435\u0440\u0438 \u0441\u0435 B2C \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0441\u043e \u0441\u0435\u0434\u0438\u0448\u0442\u0435 \u0432\u043e \u0421\u0410\u0414. \u041e\u0432\u043e\u0458 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0435 \u0435 \u0440\u0435\u0430\u043b\u0435\u043d \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0437\u0430\u0440\u0430\u0434\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438\u0442\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0442\u043e \u0432\u0440\u0435\u043c\u0435 \u0448\u0442\u043e \u0441\u0435 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u0438 \u0437\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u0442\u0430\u043a\u0432\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0434\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u04112\u0411, \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u0431\u0438 \u0458\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0435 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0438 \u043f\u0440\u0435\u043d\u043e\u0441\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0441\u043e \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. <\/p><\/blockquote><\/figure>\n\n<p>\u0414\u0440\u0443\u0433\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0435 \u0434\u0430 \u0441\u0435 \u0440\u0435\u0448\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0442 \u0441\u043e \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435. \u041e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0432\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0441\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0438 \u0442\u0430\u043a\u0432\u0430\u0442\u0430 \u043e\u0431\u0443\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0430 \u043a\u043e\u043d \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043a\u043e\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0430\u0436\u0443\u0440\u0438\u0440\u0430\u0430\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u043a\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u0432\u0430\u043a\u0432\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u043d\u0435 \u0441\u0430\u043c\u043e \u0448\u0442\u043e \u045c\u0435 \u0433\u0438 \u0437\u0430\u0458\u0430\u043a\u043d\u0435 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438, \u0442\u0443\u043a\u0443 \u0438 \u045c\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435 \u0432\u0440\u0435\u0434\u043d\u0438 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438 \u043f\u043e\u043c\u0435\u0453\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0441\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0431\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u043b\u0435 \u0430\u043a\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0434\u0435\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430 \u0437\u0430 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0447\u0430\u0441\u0430? \u0414\u0430\u043b\u0438 \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u043e\u043d\u0430 \u0448\u0442\u043e \u0441\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0438\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0443\u0447\u0435\u045a\u0435 \u0438 \u0432\u0435\u0436\u0431\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0434\u0430\u0432\u0430 \u043d\u0430 \u0435\u0434\u0435\u043d \u043a\u0443\u0440\u0441? \u041c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435, \u043d\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u043c\u043e\u0436\u043d\u043e. \u0418 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u0430\u0437\u0435\u043c\u0430\u0442 [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":7422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[89,94],"tags":[352,353,354,355,356,351],"class_list":["post-7454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-89","category-business-development-mk","tag-352","tag-353","tag-354","tag--b2b","tag--b2c","tag-351","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/\" \/>\n<meta property=\"og:locale\" content=\"mk_MK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 - Journalift\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0431\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u043b\u0435 \u0430\u043a\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0434\u0435\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430 \u0437\u0430 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0447\u0430\u0441\u0430? \u0414\u0430\u043b\u0438 \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u043e\u043d\u0430 \u0448\u0442\u043e \u0441\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0438\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0443\u0447\u0435\u045a\u0435 \u0438 \u0432\u0435\u0436\u0431\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0434\u0430\u0432\u0430 \u043d\u0430 \u0435\u0434\u0435\u043d \u043a\u0443\u0440\u0441? \u041c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435, \u043d\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u043c\u043e\u0436\u043d\u043e. \u0418 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u0430\u0437\u0435\u043c\u0430\u0442 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/\" \/>\n<meta property=\"og:site_name\" content=\"Journalift\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-02T09:39:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-26T13:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/01-Online-learning-and-media-business-experiences-and-opportunities.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sanja Beronja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanja Beronja\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/\"},\"author\":{\"name\":\"Sanja Beronja\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#\\\/schema\\\/person\\\/e9e18b6ba1012a9dde3370e0bd2a1ba4\"},\"headline\":\"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\",\"datePublished\":\"2021-07-02T09:39:57+00:00\",\"dateModified\":\"2021-07-26T13:09:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/\"},\"wordCount\":1722,\"publisher\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/01-Online-learning-and-media-business-experiences-and-opportunities.png\",\"keywords\":[\"\u0435-\u043a\u0443\u0440\u0441\u0435\u0432\u0438\",\"\u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\",\"\u043c\u043e\u0431\u0438\u043b\u043d\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e\",\"\u043c\u043e\u0434\u0435\u043b b2b\",\"\u043c\u043e\u0434\u0435\u043b b2c\",\"\u0443\u0447\u0435\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\"],\"articleSection\":[\"\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0430\",\"\u0420\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u043e\u0442\"],\"inLanguage\":\"mk-MK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/\",\"url\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/\",\"name\":\"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 - Journalift\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/01-Online-learning-and-media-business-experiences-and-opportunities.png\",\"datePublished\":\"2021-07-02T09:39:57+00:00\",\"dateModified\":\"2021-07-26T13:09:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#breadcrumb\"},\"inLanguage\":\"mk-MK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"mk-MK\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#primaryimage\",\"url\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/01-Online-learning-and-media-business-experiences-and-opportunities.png\",\"contentUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/01-Online-learning-and-media-business-experiences-and-opportunities.png\",\"width\":1920,\"height\":632,\"caption\":\"Online-learning-and-media-business-experiences-and-opportunities.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/journalift.org\\\/mk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#website\",\"url\":\"https:\\\/\\\/journalift.org\\\/mk\\\/\",\"name\":\"Journalift\",\"description\":\"Journalift\",\"publisher\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/journalift.org\\\/mk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"mk-MK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#organization\",\"name\":\"Journalift\",\"url\":\"https:\\\/\\\/journalift.org\\\/mk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"mk-MK\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Journalift-negative.png\",\"contentUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Journalift-negative.png\",\"width\":327,\"height\":104,\"caption\":\"Journalift\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/journalift.org\\\/mk\\\/#\\\/schema\\\/person\\\/e9e18b6ba1012a9dde3370e0bd2a1ba4\",\"name\":\"Sanja Beronja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"mk-MK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/405f5bc5a146d1d5cc64c7d3f5ee8256c1ac5b7e6e0fc2ee90ec019b705fb044?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/405f5bc5a146d1d5cc64c7d3f5ee8256c1ac5b7e6e0fc2ee90ec019b705fb044?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/405f5bc5a146d1d5cc64c7d3f5ee8256c1ac5b7e6e0fc2ee90ec019b705fb044?s=96&d=mm&r=g\",\"caption\":\"Sanja Beronja\"},\"url\":\"https:\\\/\\\/journalift.org\\\/mk\\\/author\\\/sanja-beronja\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 - Journalift","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/","og_locale":"mk_MK","og_type":"article","og_title":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 - Journalift","og_description":"\u041a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0431\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u043b\u0435 \u0430\u043a\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0434\u0435\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430 \u0437\u0430 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0447\u0430\u0441\u0430? \u0414\u0430\u043b\u0438 \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u043e\u043d\u0430 \u0448\u0442\u043e \u0441\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0438\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0443\u0447\u0435\u045a\u0435 \u0438 \u0432\u0435\u0436\u0431\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0434\u0430\u0432\u0430 \u043d\u0430 \u0435\u0434\u0435\u043d \u043a\u0443\u0440\u0441? \u041c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435, \u043d\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u043c\u043e\u0436\u043d\u043e. \u0418 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u0430\u0437\u0435\u043c\u0430\u0442 [&hellip;]","og_url":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/","og_site_name":"Journalift","article_published_time":"2021-07-02T09:39:57+00:00","article_modified_time":"2021-07-26T13:09:13+00:00","og_image":[{"width":1920,"height":632,"url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/01-Online-learning-and-media-business-experiences-and-opportunities.png","type":"image\/png"}],"author":"Sanja Beronja","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanja Beronja"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#article","isPartOf":{"@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/"},"author":{"name":"Sanja Beronja","@id":"https:\/\/journalift.org\/mk\/#\/schema\/person\/e9e18b6ba1012a9dde3370e0bd2a1ba4"},"headline":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438","datePublished":"2021-07-02T09:39:57+00:00","dateModified":"2021-07-26T13:09:13+00:00","mainEntityOfPage":{"@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/"},"wordCount":1722,"publisher":{"@id":"https:\/\/journalift.org\/mk\/#organization"},"image":{"@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/01-Online-learning-and-media-business-experiences-and-opportunities.png","keywords":["\u0435-\u043a\u0443\u0440\u0441\u0435\u0432\u0438","\u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442","\u043c\u043e\u0431\u0438\u043b\u043d\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e","\u043c\u043e\u0434\u0435\u043b b2b","\u043c\u043e\u0434\u0435\u043b b2c","\u0443\u0447\u0435\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442"],"articleSection":["\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0430","\u0420\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u043e\u0442"],"inLanguage":"mk-MK"},{"@type":"WebPage","@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/","url":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/","name":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 - Journalift","isPartOf":{"@id":"https:\/\/journalift.org\/mk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#primaryimage"},"image":{"@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/01-Online-learning-and-media-business-experiences-and-opportunities.png","datePublished":"2021-07-02T09:39:57+00:00","dateModified":"2021-07-26T13:09:13+00:00","breadcrumb":{"@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#breadcrumb"},"inLanguage":"mk-MK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/"]}]},{"@type":"ImageObject","inLanguage":"mk-MK","@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#primaryimage","url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/01-Online-learning-and-media-business-experiences-and-opportunities.png","contentUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/01-Online-learning-and-media-business-experiences-and-opportunities.png","width":1920,"height":632,"caption":"Online-learning-and-media-business-experiences-and-opportunities."},{"@type":"BreadcrumbList","@id":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/journalift.org\/mk\/"},{"@type":"ListItem","position":2,"name":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438"}]},{"@type":"WebSite","@id":"https:\/\/journalift.org\/mk\/#website","url":"https:\/\/journalift.org\/mk\/","name":"Journalift","description":"Journalift","publisher":{"@id":"https:\/\/journalift.org\/mk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/journalift.org\/mk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"mk-MK"},{"@type":"Organization","@id":"https:\/\/journalift.org\/mk\/#organization","name":"Journalift","url":"https:\/\/journalift.org\/mk\/","logo":{"@type":"ImageObject","inLanguage":"mk-MK","@id":"https:\/\/journalift.org\/mk\/#\/schema\/logo\/image\/","url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/Journalift-negative.png","contentUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/Journalift-negative.png","width":327,"height":104,"caption":"Journalift"},"image":{"@id":"https:\/\/journalift.org\/mk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/journalift.org\/mk\/#\/schema\/person\/e9e18b6ba1012a9dde3370e0bd2a1ba4","name":"Sanja Beronja","image":{"@type":"ImageObject","inLanguage":"mk-MK","@id":"https:\/\/secure.gravatar.com\/avatar\/405f5bc5a146d1d5cc64c7d3f5ee8256c1ac5b7e6e0fc2ee90ec019b705fb044?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/405f5bc5a146d1d5cc64c7d3f5ee8256c1ac5b7e6e0fc2ee90ec019b705fb044?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/405f5bc5a146d1d5cc64c7d3f5ee8256c1ac5b7e6e0fc2ee90ec019b705fb044?s=96&d=mm&r=g","caption":"Sanja Beronja"},"url":"https:\/\/journalift.org\/mk\/author\/sanja-beronja\/"}]}},"_links":{"self":[{"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/posts\/7454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/comments?post=7454"}],"version-history":[{"count":3,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/posts\/7454\/revisions"}],"predecessor-version":[{"id":7459,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/posts\/7454\/revisions\/7459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/media\/7422"}],"wp:attachment":[{"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/media?parent=7454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/categories?post=7454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalift.org\/mk\/wp-json\/wp\/v2\/tags?post=7454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}