{"id":7454,"date":"2021-07-02T09:39:57","date_gmt":"2021-07-02T09:39:57","guid":{"rendered":"https:\/\/journalift.org\/?p=7454"},"modified":"2021-07-26T15:09:13","modified_gmt":"2021-07-26T13:09:13","slug":"%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d1%83%d1%87%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b8%d1%81-%d0%b8%d1%81%d0%ba%d1%83%d1%81\/","title":{"rendered":"\u041e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441, \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u0430 \u0438 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src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-1024x506.png\" alt=\"&#x428;&#x442;&#x43E; &#x43C;&#x43E;&#x436;&#x435;&#x43C;&#x435; &#x434;&#x430; &#x43D;&#x430;&#x443;&#x447;&#x438;&#x43C;&#x435; &#x43E;&#x434; &#x43F;&#x43B;&#x430;&#x442;&#x444;&#x43E;&#x440;&#x43C;&#x438;&#x442;&#x435; &#x448;&#x442;&#x43E; &#x43D;&#x443;&#x434;&#x430;&#x442; &#x43A;&#x443;&#x440;&#x441;&#x435;&#x432;&#x438; &#x43F;&#x43E;&#x432;&#x440;&#x437;&#x430;&#x43D;&#x438; &#x441;&#x43E; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438;&#x442;&#x435;?\" class=\"wp-image-7427\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/03-What-can-we-learn-from-platforms-offering-media-related-courses_.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0428\u0442\u043e \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u043c\u0435 \u043e\u0434 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u0448\u0442\u043e \u043d\u0443\u0434\u0430\u0442 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435?<\/h2>\n\n<p>\u041e\u0432\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043f\u043e\u043a\u0440\u0435\u043d\u0443\u0432\u0430\u0430\u0442 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\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 VC. \u041c\u043e\u0436\u0435\u0431\u0438 \u0441\u0435 \u0447\u0438\u043d\u0438 \u0434\u0435\u043a\u0430 \u043e\u0432\u0430 \u0435 \u043f\u0440\u0435\u043c\u043d\u043e\u0433\u0443 \u0438\u0441\u043a\u043b\u0443\u0447\u0435\u043d\u043e \u043e\u0434 \u043e\u043a\u043e\u043b\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043d\u043e \u0443\u043a\u0430\u0436\u0443\u0432\u0430 \u043d\u0430 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u0437\u0430\u0435\u0434\u043d\u043e \u0441\u043e \u0434\u0440\u0443\u0433\u0438 \u0434\u0435\u043b\u043e\u0432\u043d\u0438 \u0430\u043a\u0442\u0435\u0440\u0438.&#13;\n<\/p>\n\n<p><span style=\"font-weight: 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\u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d\u0438 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442. \u0414\u0430\u043b\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0430\u0442 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043a\u043e\u0438 \u045c\u0435 \u0441\u043e\u0431\u0435\u0440\u0430\u0442 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438? \u041d\u0430\u0458\u0432\u0435\u0440\u043e\u0458\u0430\u0442\u043d\u043e \u043d\u0435. \u041d\u043e, \u0442\u0438\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0438\u043d\u0441\u043f\u0438\u0440\u0438\u0440\u0430\u0430\u0442 \u0438 \u0434\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0430\u0442 \u043d\u0435\u043a\u043e\u0458\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430\u0458\u045c\u0438 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438.\u00a0<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/04-Courses-and-training-as-a-viable-source-of-income-for-Western-Balkan-media-1024x506.png\" alt=\"&#x41A;&#x443;&#x440;&#x441;&#x435;&#x432;&#x438; &#x438; &#x43E;&#x431;&#x443;&#x43A;&#x438; &#x43A;&#x430;&#x43A;&#x43E; &#x43E;&#x434;&#x440;&#x436;&#x43B;&#x438;&#x432; &#x438;&#x437;&#x432;&#x43E;&#x440; &#x43D;&#x430; &#x43F;&#x440;&#x438;&#x445;&#x43E;&#x434; &#x437;&#x430; 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\u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u043a\u0438 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-1024x506.png\" alt=\"&#x41D;&#x430;&#x434;&#x43C;&#x438;&#x43D;&#x443;&#x432;&#x430;&#x45A;&#x435; &#x43D;&#x430; &#x43F;&#x440;&#x43E;&#x444;&#x435;&#x441;&#x438;&#x43E;&#x43D;&#x430;&#x43B;&#x43D;&#x438;&#x442;&#x435; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438; &#x43A;&#x430;&#x43A;&#x43E; &#x446;&#x435;&#x43B;&#x43D;&#x430; &#x43F;&#x443;&#x431;&#x43B;&#x438;&#x43A;&#x430;\" class=\"wp-image-7435\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/05-Going-beyond-media-professionals-as-a-target-audience.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0434\u043c\u0438\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043a\u0430\u043a\u043e \u0446\u0435\u043b\u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 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\u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u043d\u0430 \u043a\u0430\u043f\u0430\u0446\u0438\u0442\u0435\u0442\u0438 \u0437\u0430 \u043f\u043e\u043c\u043b\u0430\u0434\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 (\u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0438 \u043c\u043b\u0430\u0434\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438). \u041e\u0432\u0438\u0435 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u045c\u0435 \u0438\u043c\u0430\u0430\u0442 \u0437\u0430 \u0446\u0435\u043b \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043c\u0435\u043a\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u043a\u043e\u0438 \u0441\u0435 \u0446\u0435\u043d\u0435\u0442\u0438 \u0432\u043e \u0434\u0435\u043b\u043e\u0432\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435: <strong>\u0458\u0430\u0432\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u0435\u045a\u0435, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 (\u0443\u0441\u043d\u0430 \u0438 \u043f\u0438\u0441\u043c\u0435\u043d\u0430), \u043e\u0431\u0443\u043a\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0443\u043c\u0435\u0442\u043d\u043e\u0441\u0442 \u043d\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u0435\u0431\u0435\u0441\u0438<\/strong>. \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0441\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0430\u043a\u0442\u0435\u0440\u0438 \u045c\u0435 \u0438\u043c \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0430\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0434\u0430 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043a\u0443\u0440\u0441\u0435\u0432\u0438 \u0437\u0430 \u043b\u0438\u0447\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435, \u0433\u0440\u0430\u0453\u0430\u043d\u0441\u043a\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u0438\u0442\u043d.<\/span><\/p>\n\n<p>\u0421\u0435\u043f\u0430\u043a, \u0440\u0438\u0437\u0438\u043a\u043e\u0442 \u043d\u0430 \u043e\u0432\u043e\u0458 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u0435 \u043e\u0434\u043d\u043e\u0441\u043e\u0442 \u043d\u0430\u043f\u043e\u0440 &#8211; \u043a\u043e\u0440\u0438\u0441\u0442. \u041a\u0430\u043a\u043e \u0448\u0442\u043e \u0432\u0438\u0434\u043e\u0432\u043c\u0435, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u043a\u043e\u0438 \u043d\u0443\u0434\u0430\u0442 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 B2C \u0438\u043c\u0430\u0430\u0442 \u0432\u0438\u0434\u043b\u0438\u0432\u043e\u0441\u0442 \u0441\u043e \u0433\u043e\u0434\u0438\u043d\u0438 \u0438 \u0434\u0435\u0446\u0435\u043d\u0438\u0438 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0438\u043b\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0430\u0442 \u0432\u0430\u0436\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0442\u0430\u043a\u0432\u0430 \u043f\u043e\u043d\u0443\u0434\u0430. \u041f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0441\u043e \u0441\u0435\u0434\u0438\u0448\u0442\u0435 \u0432\u043e \u0421\u0410\u0414 \u0441\u0435 \u043f\u043e\u0434\u0434\u0440\u0436\u0430\u043d\u0438 \u043e\u0434 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 VC. \u041d\u0435\u043a\u043e\u0438 \u043e\u0434 \u043d\u0438\u0432 \u0441\u0435 \u0441\u043e\u043e\u0447\u0438\u0458\u0430 \u0441\u043e \u0432\u0430\u0436\u043d\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0438 \u043f\u043e\u0442\u0435\u0448\u043a\u043e\u0442\u0438\u0438 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442 \u0441\u043b\u0430\u0431\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438.&#13;\n<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0414\u0435\u043b\u043e\u0432\u043d\u0438\u0442\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 B2C \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0434\u0430\u0434\u0430\u0442 \u0434\u043e\u0431\u0440\u0430 \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043d\u043e \u043d\u0435 \u0438 \u043d\u0443\u0436\u043d\u043e \u0437\u0430 \u0434\u0435\u043b\u043e\u0432\u043d\u0438\u043e\u0442 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435. \u0424\u043e\u0440\u043c\u0430\u0442\u043e\u0442 B2C \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0435 \u043f\u043e\u0434\u043e\u0446\u043d\u0430 \u043a\u043e\u0433\u0430 \u043e\u043f\u0448\u0442\u0438\u043e\u0442 \u0435\u043a\u043e-\u0441\u0438\u0441\u0442\u0435\u043c \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u045c\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0442\u043e\u0440\u0438.<\/p><\/blockquote><\/figure>\n\n<p>\u0414\u0435\u043b \u043e\u0434 \u0433\u043e\u0440\u0435\u043d\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0442\u0435 \u0442\u0435\u043c\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u0438 \u0432\u043e \u0444\u043e\u0440\u043c\u0430\u0442 B2B \u0437\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u043e\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u0430\u0442 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435.<\/p>\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0431\u0443\u043a\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0458\u0430\u0432\u043d\u043e \u043e\u0431\u0440\u0430\u045c\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0438 \u0437\u0430 \u0432\u0440\u0432\u043d\u0438\u043e\u0442 \u043c\u0435\u043d\u0430\u045f\u043c\u0435\u043d\u0442 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435. \u041e\u0431\u0443\u043a\u0438\u0442\u0435 \u0437\u0430 \u043e\u0434\u043d\u043e\u0441\u0438 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u043d\u0438 \u0437\u0430 PR-\u0442\u0438\u043c\u043e\u0432\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0438 \u0437\u0430 \u0442\u0438\u043c\u043e\u0432\u0438\u0442\u0435 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043e\u0431\u0443\u043a\u0438\u0442\u0435 \u0437\u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u043e\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0440 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u0438 \u0437\u0430 \u0447\u043e\u0432\u0435\u0447\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0442\u0438\u043c\u043e\u0432\u0438 \u0437\u0430\u0434\u043e\u043b\u0436\u0435\u043d\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043a\u0430\u0440\u0438\u0435\u0440\u0430 \u043d\u0430 \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438\u0442\u0435, \u043d\u0435 \u0441\u0430\u043c\u043e \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u043d\u0438\u0432\u043d\u043e\u0442\u043e \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u0442\u0443\u043a\u0443 \u0438 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u043d\u0438\u0432\u043d\u043e\u0442\u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u0430\u045a\u0435 &#8211; \u0432\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438\u0442\u0435 \u0441\u0435 \u201e\u0430\u043c\u0431\u0430\u0441\u0430\u0434\u043e\u0440\u0438\u201c \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u041e\u0432\u043e\u0458 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043f\u043e\u0432\u0435\u0440\u043e\u0434\u043e\u0441\u0442\u043e\u0435\u043d \u043e\u0434 B2C: <strong>\u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u043e \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0441\u0432\u043e\u0458\u043e\u0442 \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u0438\u0442\u0435\u0442 \u0438 \u043c\u0440\u0435\u0436\u0430 \u043d\u0430 \u0442\u0435\u0440\u0435\u043d \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0443\u0432\u0430\u045a\u0435 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0438 \u043d\u0430 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0446\u0435\u0441 \u045c\u0435 \u043c\u0443 \u0442\u0440\u0435\u0431\u0430\u0430\u0442 \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043e\u0442\u043a\u043e\u043b\u043a\u0443 \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 B2C.<\/strong><\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-1024x506.png\" alt=\"&#x41A;&#x43E;&#x43D;&#x435;&#x447;&#x43D;&#x438; &#x440;&#x430;&#x431;&#x43E;&#x442;&#x438; &#x448;&#x442;&#x43E; &#x442;&#x440;&#x435;&#x431;&#x430; &#x434;&#x430; &#x433;&#x438; &#x438;&#x43C;&#x430;&#x442;&#x435; &#x43F;&#x440;&#x435;&#x434;&#x432;&#x438;&#x434;\" class=\"wp-image-7439\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/07\/06-Final-things-to-keep-in-mind.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u043d\u0435\u0447\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0438 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0438\u043c\u0430\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u0441\u0435 \u0438\u0441\u0442\u0440\u0430\u0436\u0430\u0442 \u043e\u0432\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u043f\u0446\u0438\u0438, \u0432\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0433\u043b\u0430\u0441\u0438 \u0434\u0435\u043a\u0430 \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0438\u043c\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043e\u0434 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u043a\u043e\u0438 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430\u0430\u0442 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e. \u041c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0435 \u043a\u043b\u0443\u0447\u043d\u0430 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0434\u043e\u0431\u0440\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043d\u043e \u043d\u0435 \u0435 \u0434\u043e\u0432\u043e\u043b\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u043e\u0442 \u0443\u0441\u043f\u0435\u0445. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043d\u0430\u0458\u0434\u0430\u0442 \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0438 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0441\u0438\u0433\u0443\u0440\u0430\u0442 \u0434\u0435\u043a\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438\u043e\u0442 \u0444\u043e\u0440\u043c\u0430\u0442 \u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u0437\u0430\u043c\u0438\u0441\u043b\u0435\u043d. \u0417\u0430\u0442\u043e\u0430, <\/span><strong>\u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0458\u0430\u0442\u0430 \u043f\u043e\u043c\u0435\u0453\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438\u0442\u0435 \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u043e\u0442 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c<\/strong><span style=\"font-weight: 400;\"> \u0441\u0435 \u0447\u0438\u043d\u0438 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u0443\u0441\u043f\u0435\u0445\u043e\u0442.<\/span><\/p>\n\n<p>\u0421\u043e \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0435\u043d\u0438 \u0441\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435, \u0441\u0438\u0433\u0443\u0440\u043d\u043e \u0435 \u0434\u0435\u043a\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0437\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0443\u0447\u0435\u045a\u0435 \u045c\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0432\u043e \u043f\u043e\u0441\u0442\u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0441\u043a\u0438\u043e\u0442 \u0441\u0432\u0435\u0442. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u0434\u0430 \u0438\u043c\u0430\u0430\u0442 \u043a\u043e\u0440\u0438\u0441\u0442 \u043e\u0434 \u043e\u0432\u043e\u0458 \u0442\u0440\u0435\u043d\u0434 \u0438 \u0434\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0443\u0447\u0435\u045a\u0435 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0437\u0430 \u0434\u0438\u0432\u0435\u0440\u0437\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441. \u0422\u0438\u0435 \u045c\u0435 \u0458\u0430 \u043f\u043e\u043f\u043e\u043b\u043d\u0430\u0442 \u043f\u0440\u0430\u0437\u043d\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u043f\u043e\u0441\u0442\u043e\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0437\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0444\u043e\u0440\u043c\u0430\u0442\u0438. <\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041c\u0435\u0453\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043e\u0442 \u0440\u0435\u043f\u0435\u0440 \u043f\u043e\u043a\u0430\u0436\u0430 \u0434\u0435\u043a\u0430 \u0433\u043b\u0430\u0432\u043d\u0438\u0442\u0435 \u0430\u043a\u0442\u0435\u0440\u0438 \u0441\u0435 B2C \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0441\u043e \u0441\u0435\u0434\u0438\u0448\u0442\u0435 \u0432\u043e \u0421\u0410\u0414. \u041e\u0432\u043e\u0458 \u0434\u0435\u043b\u043e\u0432\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0435 \u0435 \u0440\u0435\u0430\u043b\u0435\u043d \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0437\u0430\u0440\u0430\u0434\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438\u0442\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0442\u043e \u0432\u0440\u0435\u043c\u0435 \u0448\u0442\u043e \u0441\u0435 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u0438 \u0437\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u0442\u0430\u043a\u0432\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0411\u0430\u043b\u043a\u0430\u043d\u043e\u0442 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0434\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u04112\u0411, \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u0431\u0438 \u0458\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0435 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0438 \u043f\u0440\u0435\u043d\u043e\u0441\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0441\u043e \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. <\/p><\/blockquote><\/figure>\n\n<p>\u0414\u0440\u0443\u0433\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0435 \u0434\u0430 \u0441\u0435 \u0440\u0435\u0448\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0442 \u0441\u043e \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435. \u041e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0432\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0441\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 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\u0437\u0430\u0458\u0430\u043a\u043d\u0435 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438, \u0442\u0443\u043a\u0443 \u0438 \u045c\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435 \u0432\u0440\u0435\u0434\u043d\u0438 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438 \u043f\u043e\u043c\u0435\u0453\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0446\u0438 \u0441\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0432\u0435\u0448\u0442\u0438\u043d\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435, \u043a\u0430\u043a\u043e \u0431\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u043b\u0435 \u0430\u043a\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0434\u0435\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430 \u0437\u0430 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0447\u0430\u0441\u0430? \u0414\u0430\u043b\u0438 \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u043e\u043d\u0430 \u0448\u0442\u043e \u0441\u0442\u0435 \u043f\u043e\u0442\u0440\u043e\u0448\u0438\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0443\u0447\u0435\u045a\u0435 \u0438 \u0432\u0435\u0436\u0431\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0434\u0430\u0432\u0430 \u043d\u0430 \u0435\u0434\u0435\u043d \u043a\u0443\u0440\u0441? \u041c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435, \u043d\u043e \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441\u0435\u0432\u0438\u0442\u0435 \u0441\u0443\u0433\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u043c\u043e\u0436\u043d\u043e. \u0418 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u0430\u0437\u0435\u043c\u0430\u0442 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