{"id":8231,"date":"2021-08-04T14:39:06","date_gmt":"2021-08-04T12:39:06","guid":{"rendered":"https:\/\/journalift.org\/?p=8231"},"modified":"2021-09-01T19:25:48","modified_gmt":"2021-09-01T17:25:48","slug":"%d0%b4%d0%b5%d0%bd%d0%b5%d1%81-%d1%81%d0%b8%d1%82%d0%b5-%d1%81%d0%b5-%d0%b7%d0%b0%d0%b2%d0%b8%d1%81%d0%bd%d0%b8-%d0%be%d0%b4-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d1%81%d0%b5%d1%80","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%b4%d0%b5%d0%bd%d0%b5%d1%81-%d1%81%d0%b8%d1%82%d0%b5-%d1%81%d0%b5-%d0%b7%d0%b0%d0%b2%d0%b8%d1%81%d0%bd%d0%b8-%d0%be%d0%b4-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b8-%d1%81%d0%b5%d1%80\/","title":{"rendered":"\u0414\u0435\u043d\u0435\u0441 \u0441\u0438\u0442\u0435 \u0441\u0435 \u0437\u0430\u0432\u0438\u0441\u043d\u0438 \u043e\u0434 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0441\u0435\u0440\u0432\u0438\u0441"},"content":{"rendered":"\n<p>\u041e\u0432\u0430 \u0435 \u043c\u043d\u043e\u0433\u0443 \u0458\u0430\u0441\u043d\u043e. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0441\u0435 \u043d\u0430\u0441\u0435\u043a\u0430\u0434\u0435 \u0432\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e\u0442\u043e; \u0441\u043a\u043e\u0440\u043e \u0435 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043b\u0443\u0453\u0435\u0442\u043e \u0434\u0430 \u0433\u043e \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0430\u0430\u0442.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0417\u0430 \u043c\u043d\u043e\u0433\u0443 \u0434\u043e\u043b\u0433\u043e \u0432\u0440\u0435\u043c\u0435, \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u043f\u043e\u0440\u0430\u043a\u0438 \u0441\u0435 \u0441\u0430\u043c\u043e \u0435\u0434\u043d\u043e-\u043d\u0430\u0441\u043e\u0447\u043d\u0438. \u0421\u0438\u0442\u0435 \u0441\u0435 \u0441\u0435\u045c\u0430\u0432\u0430\u043c\u0435 \u043d\u0430 <\/span><i><span style=\"font-weight: 400;\">\u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0430, \u041a\u043e\u0445\u0430, \u0417\u0435\u0440\u0438 \u0438 \u041f\u043e\u043f\u0443\u043b\u0438\u0442<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">\u0422\u0412\u0410, \u0412\u0435\u0447\u0435\u0440\u043d\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u0438, \u0411\u0430\u0437\u0430\u0440, \u0421\u0432\u0458\u0435\u0442<\/span><\/i><span style=\"font-weight: 400;\">, \u0418\u043b\u0443\u0441\u0442\u0440\u043e\u0432\u0430\u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u0408\u0420\u0422 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u0435\u0434\u0438\u0443\u043c \u043a\u043e\u0458 \u0431\u0435\u0448\u0435 \u0435\u0434\u0435\u043d \u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u0430\u0447\u043a\u0438\u0442\u0435 \u0447\u043b\u0435\u043d\u043a\u0438 \u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0441\u043a\u0430\u0442\u0430 \u0440\u0430\u0434\u0438\u043e\u0434\u0438\u0444\u0443\u0437\u043d\u0430 \u0443\u043d\u0438\u0458\u0430. \u0422\u043e\u0433\u0430\u0448, \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0433\u043b\u0435\u0434\u0430\u0448\u0435 \u0438 \u043a\u043e\u043d\u0441\u0443\u043c\u0438\u0440\u0430\u0448\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u043d\u043e \u043d\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0448\u0435 \u0438\u043b\u0438 \u0432\u043b\u0438\u0458\u0430\u0435\u0448\u0435 \u043d\u0430 \u0442\u043e\u0430. \u0421\u0435\u043f\u0430\u043a, \u043e\u0432\u043e\u0458 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0435 \u043f\u0440\u0438\u043b\u0438\u0447\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d \u043e\u0434 \u0441\u0432\u0435\u0442\u043e\u0442 \u0432\u043e \u043a\u043e\u0458 \u0436\u0438\u0432\u0435\u0430\u0442 \u043d\u0430\u0448\u0438\u0442\u0435 \u0434\u0435\u0446\u0430 \u0438\u043b\u0438 \u0433\u0435\u043d\u0440\u0430\u0446\u0438\u0458\u0430 Z.<\/span><\/p>\n\n<p>\u041f\u043e\u0458\u0430\u0432\u0430\u0442\u0430 \u043d\u0430 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043c\u0430\u0448\u0438\u043d\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u0435\u0431\u0430\u0440\u0443\u0432\u0430\u045a\u0435, \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043f\u043e \u043a\u043b\u0438\u043a, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0434 \u0438\u043d\u0444\u043b\u0443\u0435\u043d\u0441\u0435\u0440\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438 \u0438 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0432\u0435\u045c\u0435, \u0433\u043e \u0441\u043c\u0435\u043d\u0438\u0458\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u043e\u0442 \u0441\u0435\u0440\u0432\u0438\u0441. \u041f\u043e\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043d\u0430 YouTube \u0432\u043e \u0441\u043c\u0438\u0441\u043b\u0430 \u043d\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0458\u0430 X, Y \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0458\u0430 Z \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0443\u0432\u0430 \u043a\u043e\u043d \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430. \u041e\u0432\u0438\u0435 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u043e \u043d\u0435 \u0433\u0438 \u043a\u043e\u043d\u0441\u0443\u043c\u0438\u0440\u0430\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0441\u043e \u043a\u043e\u0438 \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u0430\u0442. \u041d\u0430\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0430, \u0442\u0438\u0435 \u0433\u043e \u0434\u043e\u0434\u0430\u0432\u0430\u0430\u0442 \u0441\u0432\u043e\u0458\u043e\u0442 \u0441\u043f\u0438\u043d, \u0441\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0433\u0438 \u043f\u043e\u043a\u0430\u0436\u0430\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u043c\u0438\u0441\u043b\u0435\u045a\u0430, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442, \u043f\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0430\u0442 \u043a\u0430\u0440\u0438\u0435\u0440\u0430 \u043e\u0434 \u043d\u0435\u0448\u0442\u043e \u0437\u0430 \u043a\u043e\u0435 \u0441\u0435 \u043f\u0430\u0441\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0438. \u0422\u0438\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0430\u0442 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0441\u043e \u043a\u043e\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0430\u0442.&#13;\n<\/p>\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u043e \u0434\u0430 \u0433\u0438 \u043f\u043b\u0430\u0441\u0438\u0440\u0430\u0442\u0435 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u043d\u0430 \u0435\u0434\u0435\u043d \u043c\u0435\u0434\u0438\u0443\u043c \u0432\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0435\u0440\u0430?<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041a\u0430\u043a\u043e \u0434\u0443\u0440\u0438 \u0434\u0430 \u043e\u0434\u043b\u0443\u0447\u0438\u0442\u0435 \u043e\u0434 \u043a\u0430\u0434\u0435 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435? \u0428\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0437\u0430 \u0434\u0430 \u0433\u0438 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442\u0435 \u0441\u0438\u0442\u0435 \u0432\u0430\u0436\u043d\u0438 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430? \u041a\u0430\u043a\u043e \u0441\u0435 \u043f\u043b\u0430\u0441\u0438\u0440\u0430\u0442\u0435 \u043a\u0430\u043a\u043e \u043c\u0435\u0434\u0438\u0443\u043c \u0438 \u043a\u0430\u043a\u043e \u0433\u0438 \u0443\u0431\u0435\u0434\u0443\u0432\u0430\u0442\u0435 \u043b\u0443\u0453\u0435\u0442\u043e \u0438 \u0431\u0438\u0437\u043d\u0438\u0441\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u201e\u0412\u0418\u0415 \u0421\u0422\u0415\u201c \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u043e\u0442 \u0438\u0437\u0431\u043e\u0440 \u0437\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 <\/span><a href=\"https:\/\/www.marketingevolution.com\/marketing-essentials\/media-mix-modeling\"><span style=\"font-weight: 400;\">media mix<\/span><span style=\"font-weight: 400;\"> (<\/span><\/a><span style=\"font-weight: 400;\">\u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043c\u0435\u0448\u0430\u0432\u0438\u043d\u0430)?<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u041e\u0432\u0430 \u0435 \u043a\u0430\u0434\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u043e\u0442 \u041a\u0430\u043d\u0432\u0430\u0441. <\/span><strong>Media mix<\/strong><span style=\"font-weight: 400;\"> \u0435 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 <strong>\u0431\u0438\u0437\u043d\u0438\u0441 \u0438\u043b\u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430<\/strong> \u0437\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0441\u0432\u043e\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0446\u0435\u043b\u0438 &#8211; \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u0438 \u0440\u0430\u0441\u0442. \u0422\u0438\u043f\u0438\u0447\u043d\u043e, media mix \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430 \u0432\u0435\u0441\u043d\u0438\u0446\u0438, \u0440\u0430\u0434\u0438\u043e, \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u0458\u0430, \u0431\u0438\u043b\u0431\u043e\u0440\u0434\u0438, \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438, \u0435-\u043f\u043e\u0448\u0442\u0430, \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430 \u043f\u043e\u0448\u0442\u0430, \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u041a\u0430\u043a\u043e \u043c\u0435\u0434\u0438\u0443\u043c, \u0432\u0438\u0435 \u0441\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u043e\u0442 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0438\u043b\u0438 \u043f\u043e\u0435\u0434\u0438\u043d\u0446\u0438, \u0448\u0442\u043e \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0442\u0438\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0434\u043e\u043f\u0440\u0430\u0442 \u0434\u043e \u0441\u0432\u043e\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043f\u0440\u0435\u043a\u0443 \u0432\u0430\u0441.<\/span><\/p>\n\n<p>\u041c\u043e\u0436\u0435\u0431\u0438 \u0435 \u043d\u0430\u0458\u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u0430\u0448\u0430\u045a\u0430\u0442\u0430 \u043f\u043e\u0433\u043e\u0440\u0435 \u043f\u0440\u0435\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440 \u0448\u0442\u043e \u0441\u0438\u0442\u0435 \u0433\u043e \u0437\u043d\u0430\u0435\u043c\u0435 \u0438 \u0433\u043e \u0441\u0430\u043a\u0430\u043c\u0435 &#8211; \u0444\u0430\u0431\u0440\u0438\u043a\u0430\u0442\u0430 \u0437\u0430 \u0447\u043e\u043a\u043e\u043b\u0430\u0434\u0438 KRA\u0160. \u0422\u0438\u0435 \u0438\u043c\u0430\u0430\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0446\u0438 \u043d\u0438\u0437 \u0446\u0435\u043b\u0438\u043e\u0442 \u0411\u0430\u043b\u043a\u0430\u043d, \u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u0438 \u043f\u0440\u0435\u043a\u0443 \u0433\u043e\u043b\u0435\u043c\u0438 \u0438 \u043c\u0430\u043b\u0438 \u0442\u0440\u0433\u043e\u0432\u0446\u0438. \u041d\u0438\u0432\u043d\u0430\u0442\u0430 \u0446\u0435\u043b \u0435 \u0434\u0430 \u0433\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0421\u0418\u0422\u0415 \u043a\u043b\u0438\u0435\u043d\u0442\u0438.<\/p>\n\n<p>\u0412\u0430\u043a\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u0433\u043b\u0435\u0434\u0430\u0442\u0435 \u0441\u0435\u0431\u0435\u0441\u0438, \u043a\u0430\u043a\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u0438 \u0438\u043b\u0438 \u043f\u043e\u0435\u0434\u0438\u043d\u0446\u0438 \u043a\u043e\u0438 \u0441\u0435 \u043e\u0431\u0438\u0434\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0433\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0421\u0418\u0422\u0415 \u0441\u0432\u043e\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u0418\u043c\u0430\u0442\u0435 \u0441\u0440\u0435\u0434\u0438\u043d\u0430 \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u0438 \u0433\u043b\u0435\u0434\u0430\u0430\u0442, \u0441\u043b\u0443\u0448\u0430\u0430\u0442 \u0438\u043b\u0438 \u0434\u043e\u0436\u0438\u0432\u0443\u0432\u0430\u0430\u0442 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438.<\/p>\n\n<p>\u0418 \u043f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430 \u0448\u0442\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u0442\u0430\u0442\u0430 \u043f\u0440\u0430\u043a\u0441\u0430 \u043d\u0430 \u0444\u0430\u0431\u0440\u0438\u043a\u0430\u0442\u0430 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u0447\u043e\u043a\u043e\u043b\u0430\u0434\u0438 KRA\u0160 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0437\u0432\u0443\u0447\u0438 \u043b\u0435\u0441\u043d\u043e \u043d\u0430 \u0445\u0430\u0440\u0442\u0438\u0458\u0430, \u0432\u043e \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442\u0430, \u0442\u0430\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u043a\u043e\u043c\u043f\u043b\u0438\u0446\u0438\u0440\u0430\u043d\u0430. \u0417\u0430 \u0441\u0440\u0435\u045c\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u0430\u043b\u0430\u0442\u043a\u0438, \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u0442\u0438 \u043e\u0434 \u0441\u0438\u0442\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0437\u0430 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0441\u0432\u043e\u0438\u0442\u0435 \u0446\u0435\u043b\u0438. \u0414\u0432\u0435\u0442\u0435 \u0433\u043b\u0430\u0432\u043d\u0438 \u0430\u043b\u0430\u0442\u043a\u0438 \u0437\u0430 \u043a\u043e\u0438 \u0437\u0431\u043e\u0440\u0443\u0432\u0430\u043c\u0435:<\/p>\n\n<ol class=\"wp-block-list\"><li><strong>7Ps Marketing Mix Model<\/strong> <span style=\"font-weight: 400;\">\u0435 \u0430\u043b\u0430\u0442\u043a\u0430 \u0437\u0430 \u0438\u0437\u0432\u0440\u0448\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u201e\u0441\u0442\u0430\u0440\u043e\u043c\u043e\u0434\u043d\u0430\u201c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430; \u0438<\/span><\/li><li><strong>7Cs Marketing Mix Model<\/strong> <span style=\"font-weight: 400;\">\u0435 \u0430\u043b\u0430\u0442\u043a\u0430 \u0437\u0430 \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/span><\/li><\/ol>\n\n<p>7Ps \u0438 7Cs \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0441\u0435 \u0444\u0435\u043d\u0441\u0438 \u0438 \u043b\u0435\u0441\u043d\u0438 \u0437\u0430 \u043f\u0430\u043c\u0435\u0442\u0435\u045a\u0435!<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/What-are-7Ps-and-7Cs-and-how-to-apply-these-marketing-mix-models-1024x506.jpg\" alt=\"&#x41A;&#x43E;&#x438; &#x441;&#x435; 7P &#x438; 7C &#x438; &#x43A;&#x430;&#x43A;&#x43E; &#x434;&#x430; &#x441;&#x435; &#x43F;&#x440;&#x438;&#x43C;&#x435;&#x43D;&#x430;&#x442; &#x43E;&#x432;&#x438;&#x435; &#x43C;&#x43E;&#x434;&#x435;&#x43B;&#x438; &#x43D;&#x430; marketing mix?\" class=\"wp-image-8224\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/What-are-7Ps-and-7Cs-and-how-to-apply-these-marketing-mix-models-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/What-are-7Ps-and-7Cs-and-how-to-apply-these-marketing-mix-models-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/What-are-7Ps-and-7Cs-and-how-to-apply-these-marketing-mix-models-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/What-are-7Ps-and-7Cs-and-how-to-apply-these-marketing-mix-models.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u0438 \u0441\u0435 7P \u0438 7C \u0438 \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0430\u0442 \u043e\u0432\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 marketing mix?<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u0435 \u043a\u043b\u0443\u0447\u0435\u043d \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0432\u043e \u0434\u0435\u043b\u043e\u0432\u043d\u043e\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0435\u045a\u0435 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u0432\u0440\u0441\u043a\u0430 \u043f\u043e\u043c\u0435\u0453\u0443 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.latentview.com\/marketing-mix-modeling\/\">\u041c\u043e\u0434\u0435\u043b\u043e\u0442 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0438\u043a\u0441<\/a> <\/span><span style=\"font-weight: 400;\">(\u041c\u041c\u041c) \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u043d\u043e \u0435 \u0441\u0443\u0448\u0442\u0438\u043d\u0441\u043a\u0430 \u0430\u043b\u0430\u0442\u043a\u0430 \u0437\u0430 \u0434\u0430\u0432\u0430\u045a\u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u043e\u0434 \u0435\u0434\u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u0438 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0441\u043a\u0430 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u043e\u0434 \u0434\u0440\u0443\u0433\u0430 \u0441\u0442\u0440\u0430\u043d\u0430. 7P \u0438 7C \u0441\u0435 \u0434\u0432\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0438\u043a\u0441 \u043c\u043e\u0434\u0435\u043b\u0438 (\u041c\u041c\u041c), \u0438 \u0432\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0432 \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0448\u0438\u0440\u0443\u043c \u0441\u0432\u0435\u0442\u043e\u0442<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u041a\u0430\u043a\u043e \u043c\u0435\u0434\u0438\u0443\u043c, \u043d\u0430\u0458\u0447\u0435\u0441\u0442\u043e \u043d\u0443\u0434\u0438\u0442\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u0432\u043e \u0437\u0430\u0431\u0430\u0432\u043d\u0430\u0442\u0430 <a href=\"https:\/\/www.vault.com\/industries-professions\/industries\/media-and-entertainment#:~:text=The%20media%20and%20entertainment%20industry,newspapers%2C%20magazines%2C%20and%20books.&amp;text=This%20&#x201C;multicasting&#x201D;%20means%20they%20can,angles%20on%20the%20same%20channel.\">\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430 \u0437\u0430 \u043c\u0430\u0441\u043e\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438<\/a>.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0423\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0441\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u0434 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0437\u0430\u0442\u043e\u0430 \u0448\u0442\u043e \u0441\u0435 \u043d\u0435\u043c\u0430\u0442\u0435\u0440\u0438\u0458\u0430\u043b\u043d\u0438, \u0440\u0430\u0441\u0438\u043f\u043b\u0438\u0432\u0438, \u043d\u0435\u0440\u0430\u0437\u0434\u0435\u043b\u043d\u0438 \u0438 \u0445\u0435\u0442\u0435\u0440\u043e\u0433\u0435\u043d\u0438. \u041e\u0432\u0438\u0435 <\/span><a href=\"https:\/\/www.researchgate.net\/figure\/Selling-product-versus-selling-performance-own-based-on-Stahel-2008_fig4_304999135\"><span style=\"font-weight: 400;\">\u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435<\/span><\/a><span style=\"font-weight: 400;\"> \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0440\u0435\u0448\u0430\u0442 \u0441\u0430\u043c\u043e \u0441\u043e \u043c\u0435\u0448\u0430\u0432\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 7P \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 4P \u0441\u0435 \u0441\u043c\u0435\u0442\u0430\u0430\u0442 \u0437\u0430 \u043f\u043e\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435 \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u043e, <\/span><strong>7Cs \u041c\u041c\u041c<\/strong><span style=\"font-weight: 400;\"> \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0438 \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0432\u043e \u0434\u0435\u043d\u0435\u0448\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0441\u0435 \u043f\u0440\u0435\u0442\u0435\u0436\u043d\u043e \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u043f\u043e\u0432\u0435\u045c\u0435 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0438 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438.<\/span><\/p>\n\n<p>\u0421\u0435\u043f\u0430\u043a, \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u043d\u043e, \u0431\u0430\u043b\u043a\u0430\u043d\u0441\u043a\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0435 \u0433\u0438 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u043d\u0430\u043f\u043e\u0440\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u043f\u043e\u0440\u0435\u0434 \u043d\u0438\u0442\u0443 \u0435\u0434\u0435\u043d \u043e\u0434 \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u043e \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0442\u0435 \u043c\u043e\u0434\u0435\u043b\u0438. \u041f\u043e\u043a\u0440\u0430\u0458 \u0442\u043e\u0430, \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043e\u0434 \u0442\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u043d\u0438 \u043c\u0435\u0441\u0442\u0430 \u043d\u0435\u043c\u0430\u0430\u0442 \u0458\u0430\u0441\u043d\u0430 \u043f\u043e\u043d\u0443\u0434\u0430 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438, \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u043d\u0430 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0458\u0430, \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0437\u0430 \u0446\u0435\u043d\u0438, \u0444\u0438\u0437\u0438\u0447\u043a\u0438 \u0434\u043e\u043a\u0430\u0437\u0438 \u0437\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430 \u043a\u0430\u043a\u043e \u043d\u0435\u0458\u0437\u0438\u043d \u0441\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u0434\u0435\u043b, \u0458\u0430\u0441\u043d\u043e \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043d\u0438\u0442\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430. \u041e\u0442\u0442\u0443\u043a\u0430, \u043c\u043d\u043e\u0433\u0443 \u0435 \u043f\u0440\u0435\u043f\u043e\u0440\u0430\u0447\u043b\u0438\u0432\u043e \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u043f\u043e\u043b\u0435\u043a\u0430 &#8211; \u0437\u0435\u043c\u0430\u0458\u045c\u0438 \u0435\u0434\u0435\u043d \u043e\u0434 \u0441\u043f\u043e\u043c\u0435\u043d\u0430\u0442\u0438\u0442\u0435 \u041c\u041c\u041c \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u0435\u0434\u043d\u043e\u0433\u043e\u0434\u0438\u0448\u0435\u043d \u043f\u0440\u043e\u0431\u0435\u043d \u043f\u0435\u0440\u0438\u043e\u0434.<\/p>\n\n<p>\u0411\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u0438\u0442\u0435 \u0432\u0435\u045c\u0435 \u0438\u043c\u0430\u0442\u0435 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e \u043d\u0430 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0440\u0430\u0441\u0442\u043e\u0442 \u0438\u043b\u0438 \u0458\u0430\u0437\u043e\u0442 \u043f\u043e\u043c\u0435\u0453\u0443 \u043e\u0447\u0435\u043a\u0443\u0432\u0430\u043d\u0438\u0442\u0435 \u0438 \u0438\u0441\u043f\u043e\u0440\u0430\u0447\u0430\u043d\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0448\u0438\u0440\u0430\u0442, \u0430\u043a\u043e \u0438\u043c \u0441\u0435 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u043d\u0430 \u0434\u0432\u0430\u0442\u0430 \u041c\u041c\u041c \u043c\u043e\u0434\u0435\u043b\u0438 \u0448\u0442\u043e \u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043a\u043e\u0440\u043e.<\/p>\n\n<p>\u0421\u0435\u043a\u043e\u0458 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b \u0435 \u0441\u043b\u043e\u0436\u0435\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0438 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0433\u0438 \u0432\u043a\u043b\u0443\u0447\u0438 \u0441\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0430\u043f\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0438 \u0430\u043b\u0430\u0442\u043a\u0438. \u0418\u043c\u0430\u0458\u0442\u0435 \u043d\u0430 \u0443\u043c \u0438\u0441\u0442\u0430\u043a\u043d\u0430\u0442\u0430\u0442\u0430 \u0438\u0437\u0458\u0430\u0432\u0430 \u043d\u0430 \u0411\u0438-\u0411\u0438-\u0421\u0438: \u201e\u0422\u0412 \u0435 \u043d\u0430\u0458\u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c, \u043d\u043e \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u043e\u0442 \u0458\u0430 \u0437\u0430\u0442\u0432\u043e\u0440\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430\u201c<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Product-or-Service-1024x506.jpg\" alt=\"&#x41F;&#x440;&#x43E;&#x438;&#x437;&#x432;&#x43E;&#x434; &#x438;&#x43B;&#x438; &#x443;&#x441;&#x43B;&#x443;&#x433;&#x430; &#x437;&#x430; &#x437;&#x430;&#x431;&#x430;&#x432;&#x43D;&#x438; &#x43C;&#x430;&#x441;&#x43E;&#x432;&#x43D;&#x438; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438;\" class=\"wp-image-8216\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Product-or-Service-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Product-or-Service-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Product-or-Service-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Product-or-Service.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u0437\u0430 \u0437\u0430\u0431\u0430\u0432\u043d\u0438 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\u043d\u0430\u0432\u0435\u0434\u0443\u0432\u0430\u0458\u045c\u0438 \u0433\u0438 \u043e\u0432\u0438\u0435 7 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 <\/span><strong>\u0441\u0435\u043a\u043e\u0458 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430<\/strong><span style=\"font-weight: 400;\"> \u0448\u0442\u043e \u0441\u0430\u043a\u0430\u0442\u0435 \u0434\u0430 \u0458\u0430 \u0440\u0430\u0437\u0432\u0438\u0435\u0442\u0435. \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0442\u043e\u0430 \u0441\u043e \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u043b\u0435\u0434\u043d\u0438\u0432\u0435 7 \u043f\u0440\u0430\u0448\u0430\u045a\u0430:<\/span><\/p>\n\n<ol class=\"wp-block-list\"><li>\u0417\u043e\u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 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\u0431\u0438\u0437\u043d\u0438\u0441, \u0442\u0430\u043a\u0430 \u0448\u0442\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u043d\u0438\u0432 \u0441\u0435 \u043e\u0434 \u0432\u0438\u0442\u0430\u043b\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u045a\u0435 &#8211; \u043e\u0432\u0430 \u0435 \u043c\u043e\u0436\u0435\u043d \u043e\u0434\u0433\u043e\u0432\u043e\u0440 \u043d\u0430 \u0442\u043e\u0430 <strong>\u0437\u043e\u0448\u0442\u043e<\/strong> \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0435\u0442\u0435 \u0432\u0430\u043a\u043e\u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434, \u0432\u043e \u043e\u0432\u043e\u0458 \u0441\u043b\u0443\u0447\u0430\u0458 &#8211; \u0432\u0440\u0435\u043c\u0435\u043d\u0441\u043a\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u0432\u043e \u0436\u0438\u0432\u043e. <\/span><\/p>\n\n<p>\u0414\u043d\u0435\u0432\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0432\u043e \u0436\u0438\u0432\u043e \u043e\u0434 \u0441\u0438\u0433\u0443\u0440\u0435\u043d \u0438\u0437\u0432\u043e\u0440 &#8211; \u043e\u0432\u0430 \u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043e\u0442 \u043d\u0430 <strong>\u0448\u0442\u043e<\/strong>.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0421\u041c\u0421 \u0434\u043e \u0437\u0430\u0447\u043b\u0435\u043d\u0435\u0442 \u0447\u043b\u0435\u043d \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c &#8211; \u0435 \u0442\u043e\u0430 <\/span><strong>\u043a\u0430\u043a\u043e<\/strong><span style=\"font-weight: 400;\"> (\u0430\u043a\u043e \u0437\u043d\u0430\u0435\u0442\u0435 \u0434\u0435\u043a\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u043d\u0435\u043c\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0446\u0435\u043b\u043e \u0432\u0440\u0435\u043c\u0435 \u0438\u043b\u0438 \u043f\u0430\u043c\u0435\u0442\u0435\u043d \u0442\u0435\u043b\u0435\u0444\u043e\u043d).<\/span><\/p>\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u041a\u043e\u0458 \u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0446\u0435\u043d\u043e\u0432\u043d\u0438\u043a? \u0415\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u043f\u043b\u0430\u045c\u0430\u045a\u0435, \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430, \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043f\u043e \u043a\u043b\u0438\u043a\u043d\u0443\u0432\u0430\u045a\u0435, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043d\u0430 \u0442\u0430\u043a\u0441\u0430, \u043e\u0442\u043a\u0443\u043f \u043d\u0430 \u043f\u0430\u043a\u0435\u0442 \u0441\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0433\u043e\u0434\u0438\u0448\u043d\u0430 \u0442\u0430\u043a\u0441\u0430, \u0448\u0435\u043c\u0430 \u0437\u0430 \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043d\u0430 \u0434\u043e\u043b\u0433\u043e\u0440\u043e\u0447\u043d\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0438\u0442\u043d.<\/li><\/ol>\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440: \u0432\u043e \u043d\u0430\u0448\u0438\u043e\u0442 \u0441\u043b\u0443\u0447\u0430\u0458, \u0442\u043e\u0430 \u0431\u0438 \u0431\u0438\u043b \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0447\u043a\u0438 \u0441\u0435\u0440\u0432\u0438\u0441 \u0437\u0430 \u043f\u0440\u0438\u043c\u0430\u045a\u0435 \u043d\u0430 \u0434\u043d\u0435\u0432\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0441\u043a\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u043f\u0440\u0435\u043a\u0443 \u0421\u041c\u0421.<\/p>\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u041a\u0430\u0434\u0435 \u045c\u0435 \u0431\u0438\u0434\u0430\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438? \u041a\u043e\u0438 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0458\u0430 \u0433\u0438 \u0438\u043c\u0430\u0430\u0442 \u043d\u0430 \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u045a\u0435 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0434\u043e\u043a\u043e\u043b\u043a\u0443 \u0441\u0430\u043a\u0430\u0430\u0442 \u0434\u0430 \u0433\u0438 \u0438\u0441\u043a\u0443\u0441\u0430\u0442 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438? \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u043f\u0440\u0435\u043a\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0430 \u043c\u0440\u0435\u0436\u0430, \u0435-\u043f\u043e\u0448\u0442\u0430, \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430, \u0422\u0412, \u0440\u0430\u0434\u0438\u043e \u0438\u0442\u043d.<\/li><\/ol>\n\n<p>\u0412\u043e \u043d\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440, \u0442\u043e\u0430 \u0441\u0435 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0438\u0442\u0435 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438.<\/p>\n\n<ol class=\"wp-block-list\" start=\"4\"><li>\u041a\u043e\u0458 \u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u043a\u0430\u043d\u0430\u043b \u0437\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430? \u0412\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c, \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0442, \u043d\u0430\u0441\u0442\u0430\u043d\u0438, \u0432\u0435\u0431-\u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438, \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0438\u0442\u043d.<\/li><\/ol>\n\n<p>\u0411\u0438\u0434\u0435\u0458\u045c\u0438 \u0432\u0438\u0435 \u0441\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u043e\u0458\u0430 \u0431\u0438\u043b\u043e \u043e\u0434 \u043f\u0440\u043e\u043c\u043e\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0448\u0442\u043e \u0432\u0435\u045c\u0435 \u0433\u0438 \u0438\u043c\u0430\u0442\u0435 \u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0446\u0430. \u0421\u0435\u043f\u0430\u043a, \u0437\u0430 \u043d\u0430\u0448\u0438\u043e\u0442 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u0435\u0431\u0438 \u043f\u0430\u043d\u0435\u043b-\u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0458\u0430\u0442\u0430 \u0441\u043e \u043b\u043e\u043a\u0430\u043b\u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u043e\u0447\u0435\u0442\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438.<\/p>\n\n<ol class=\"wp-block-list\" start=\"5\"><li>\u041a\u043e\u0458\u0430 \u0435 \u0444\u0438\u0437\u0438\u0447\u043a\u0430\u0442\u0430 \u043c\u0430\u043d\u0438\u0444\u0435\u0441\u0442\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430? \u041e\u0432\u0430 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0448\u0442\u043e \u0433\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u0437\u0430 \u0434\u0430 \u0433\u0438 \u0443\u0432\u0435\u0440\u0438\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u0434\u043e\u0432\u0435\u0440\u0431\u0430 \u0432\u043e \u043a\u043e\u043d\u0444\u0440\u043e\u043d\u0442\u0430\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u043d\u0443\u0434\u0438\u0442\u0435, \u043d\u0430 \u043f\u0440. \u043e\u0434\u043b\u0438\u0447\u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u0434\u043e\u0431\u0440\u043e \u043e\u0431\u0443\u0447\u0435\u043d \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b, \u0432\u0438\u0441\u043e\u043a\u043e \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0430 \u043e\u043f\u0440\u0435\u043c\u0430, \u0441\u0438\u043b\u0435\u043d \u0438 \u043d\u0435\u043f\u0440\u0435\u043a\u0438\u043d\u0430\u0442 \u043f\u0440\u0435\u043d\u043e\u0441.<\/li><\/ol>\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0434\u043e\u0434\u0430\u0434\u0435\u0442\u0435 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0441\u043a\u0438 \u0431\u0440\u043e\u0458 \u0432\u043e \u0421\u041c\u0421-\u0442\u0435\u043a\u0441\u0442\u043e\u0442 \u043d\u0430 \u0432\u0430\u0448 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u0435\u0440, \u043a\u043e\u0458 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0434\u0435\u0442\u0430\u043b\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0437\u0430 \u043f\u0440\u0435\u0442\u0441\u0442\u043e\u0458\u043d\u0438\u0442\u0435 \u0434\u0435\u043d\u043e\u0432\u0438 \u0438\u043b\u0438 \u043b\u0438\u043d\u043a \u0434\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430. \u041c\u043e\u0436\u0435\u0431\u0438 \u0438\u043c \u0442\u0440\u0435\u0431\u0430\u0430\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438 \u0437\u0430 \u0432\u043b\u0430\u0436\u043d\u043e\u0441\u0442\u0430 \u0438\u043b\u0438 \u0431\u0440\u0437\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u0432\u0435\u0442\u0435\u0440\u043e\u0442.<\/p>\n\n<ol class=\"wp-block-list\" start=\"6\"><li>\u0428\u0442\u043e \u0435 \u0441\u043e \u043b\u0443\u0453\u0435\u0442\u043e &#8211; \u043a\u043e\u0438 \u045c\u0435 \u0433\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043e\u0442 \/ \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430, \u043a\u043e\u0458 \u045c\u0435 \u0433\u043e \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430 \u0438 \u0434\u0430\u043b\u0438 \u0438\u043c\u0430 \u043f\u0440\u0430\u0437\u043d\u0438\u043d\u0438 \u0432\u043e \u0432\u0435\u0448\u0442\u0438\u043d\u0438\u0442\u0435?<\/li><\/ol>\n\n<p><span style=\"font-weight: 400;\">\u0417\u0430 \u0434\u0430 \u0438\u0441\u043f\u0440\u0430\u0442\u0438\u0442\u0435 \u0421\u041c\u0421 \u043f\u043e\u0440\u0430\u043a\u0430 \u0434\u043e \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u043a, \u043f\u043e\u0442\u0440\u0435\u0431\u0435\u043d \u0432\u0438 \u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0441\u043a\u0438 \u0441\u043e\u0444\u0442\u0432\u0435\u0440. \u041c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0442\u0435\u0440\u0430\u0442\u0435 \u043b\u0443\u0453\u0435\u0442\u043e \u0434\u0430 \u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u043e\u0442 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u043d\u043e \u0438\u043b\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u043e \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0443 \u0430\u0443\u0442\u0441\u043e\u0440\u0441. \u041d\u043e, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435 \u043a\u043e\u0458 \u045c\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u043d\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043e\u0442 \u0438 \u0434\u0430 \u0433\u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435 \u043b\u0443\u0453\u0435\u0442\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u045c\u0430\u0430\u0442, \u043d\u0430 \u043d\u0430\u0447\u0438\u043d \u0448\u0442\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u0442\u0435 \u045c\u0435 \u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u0437\u0430 \u0442\u043e\u0430 \u0438\u0442\u043d.<\/span>&#13;\n&#13;\n<span style=\"font-weight: 400;\">\u041e\u0432\u0430 \u0435 \u043d\u0430\u0458\u0441\u043b\u043e\u0436\u0435\u043d\u0438\u043e\u0442 \u0434\u0435\u043b \u043e\u0434 \u041c\u041c\u041c. \u0422\u0440\u0435\u0431\u0430 \u0434\u0430 \u043f\u043e\u0441\u0432\u0435\u0442\u0438\u0442\u0435 \u0434\u043e\u0432\u043e\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u045a\u0435 \u0438 \u0431\u0443\u045f\u0435\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0427\u043e\u0432\u0435\u0447\u043a\u0438\u043e\u0442 \u0441\u0435\u0433\u043c\u0435\u043d<\/span><\/p>\n\n<ol class=\"wp-block-list\" start=\"7\"><li>\u0414\u0430\u043b\u0438 \u043d\u0438 \u0442\u0440\u0435\u0431\u0430\u0430\u0442 \u043d\u043e\u0432\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0438 \u0437\u0430 \u043e\u0432\u043e\u0458 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0442\u0440\u0435\u0431\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u0434\u0430 \u0433\u0438 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u0435 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0441\u043e \u043f\u043e\u0441\u0442\u043e\u0458\u043d\u0438\u0442\u0435?<\/li><\/ol>\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u0458\u0434\u0435\u0442\u0435 \u0418\u0422 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u0448\u0442\u043e \u045c\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435 \u0441\u043e\u0444\u0442\u0432\u0435\u0440 \u0437\u0430 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0458\u0430 \u043d\u0430 \u0421\u041c\u0421, \u0438\u043b\u0438 \u043c\u043e\u0436\u0435\u0431\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0441\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u0458\u0430 \u0438\u043b\u0438 \u0441\u043b\u0438\u0447\u043d\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u0458\u0430.<\/p>\n\n<p>\u041a\u043e\u0433\u0430 \u0441\u0438\u0442\u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438 \u045c\u0435 \u0431\u0438\u0434\u0430\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043d\u0430 \u043c\u0435\u0441\u0442\u043e, \u0441\u043b\u0435\u0434\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043f\u043e\u043b\u043d\u0438 \u0441\u043e \u043f\u0430\u0442\u043e\u043a\u0430\u0437 \u0437\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043d\u0430 \u0442\u0440\u0435\u0442\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0438 \u043a\u0440\u0430\u0442\u043e\u043a \u0431\u0443\u045f\u0435\u0442.<\/p>\n\n<p>\u041a\u0430\u043a\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u0435\u043d \u0447\u0435\u043a\u043e\u0440, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435\u0442\u0435 \u0433\u043e\u0440\u0434\u0438 \u043d\u0430 \u0441\u0435\u0431\u0435\u0441\u0438 \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u043e\u0437\u0434\u0430\u0434\u043e\u0432\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043f\u043b\u0430\u043d \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Content-Marketing-1024x506.jpg\" alt=\"&#x41C;&#x430;&#x440;&#x43A;&#x435;&#x442;&#x438;&#x43D;&#x433; &#x43D;&#x430; &#x441;&#x43E;&#x434;&#x440;&#x436;&#x438;&#x43D;&#x430; &#x43D;&#x430; &#x43C;&#x430;&#x441;&#x43E;&#x432;&#x43D;&#x438; &#x437;&#x430;&#x431;&#x430;&#x432;&#x43D;&#x438; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C;&#x438;\" class=\"wp-image-8212\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Content-Marketing-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Content-Marketing-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Content-Marketing-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/Mass-Media-Entertainment-Content-Marketing.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430 \u043c\u0430\u0441\u043e\u0432\u043d\u0438 \u0437\u0430\u0431\u0430\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/2019\/10\/success-differentiators-b2b-research\/\"><span style=\"font-weight: 400;\">\u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u0442 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438<\/span><\/a><span style=\"font-weight: 400;\">\/\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u041f\u0440\u043e\u0444\u0441 \u043e\u0434 2016 \u0433\u043e\u0434\u0438\u043d\u0430, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0448\u0442\u043e \u0458\u0430 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438 \u0441\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u043e\u0435\u0444\u0438\u043a\u0430\u0441\u043d\u0438 \u043e\u0434 \u043e\u043d\u0438\u0435 \u0448\u0442\u043e \u043d\u0435 \u0433\u043e \u043f\u0440\u0430\u0432\u0430\u0442 \u0442\u043e\u0430.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">7Cs \u0435 \u201e\u043c\u043e\u0434\u0435\u0440\u0435\u043d\u201c \u043c\u0435\u0442\u043e\u0434 \/ \u043c\u043e\u0434\u0435\u043b \/ \u0430\u043b\u0430\u0442\u043a\u0430 \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043f\u043b\u0430\u0441\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438 \u0432\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u0422\u0440\u0435\u0431\u0430 \u0434\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0438\u0442\u0435 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442 \u043d\u0430 \u0434\u0432\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u0448\u0442\u043e \u0433\u0438 \u0441\u043e\u0434\u0440\u0436\u0438 \u043e\u0432\u0438\u0435 7 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 <\/span><strong>\u0437\u0430 \u0441\u0435\u043a\u043e\u0458 \u0434\u0435\u043b \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430<\/strong><span style=\"font-weight: 400;\"> \u0448\u0442\u043e \u0441\u0430\u043a\u0430\u0442\u0435 \u0434\u0430 \u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0435\u0442\u0435. \u0421\u0430\u043c\u043e \u0441\u043b\u0435\u0434\u0435\u0442\u0435 \u0433\u0438 \u043e\u0432\u0438\u0435 7 \u0447\u0435\u043a\u043e\u0440\u0438 \u0438 \u043d\u0430\u0432\u0435\u0434\u0435\u0442\u0435 \u0433\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438 \u0432\u043e \u043f\u0438\u0441\u043c\u0435\u043d\u0430 \u0444\u043e\u0440\u043c\u0430.<\/span><\/p>\n\n<ol class=\"wp-block-list\" start=\"1\"><li><span style=\"font-weight: 400;\"><strong>\u0417\u0430\u0435\u0434\u043d\u0438\u0446\u0430<\/strong>: \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0435 \u0441\u00e8 \u0448\u0442\u043e \u043d\u0443\u0434\u0438 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442 \u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u0438 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438 \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u043f\u043b\u0430\u045c\u0430\u0447\u0438. \u041f\u0440\u0432\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0435 \u0434\u0430 \u0441\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430 \u0446\u0435\u043b\u043d\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\/\u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438\u043b\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435. <\/span><span style=\"font-weight: 400;\">\u0417\u0430\u043f\u043e\u043c\u043d\u0435\u0442\u0435 \u0433\u043e <a href=\"https:\/\/journalift.org\/mk\/courses\/%d0%b3%d1%80%d0%b0%d0%b4%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%b0%d0%bd%d0%b3%d0%b0%d0%b6%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b0%d1%82%d0%b0-%d0%b7\/\">\u043f\u0440\u0432\u0438\u043e\u0442 \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441<\/a><\/span><span style=\"font-weight: 400;\">, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u043f\u0440\u043e\u043d\u0430\u0458\u0434\u0435\u0442\u0435 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 <\/span><a href=\"https:\/\/planetbizop.com\/how-to-create-and-use-buyer-personas\"><span style=\"font-weight: 400;\">\u0430\u043b\u0430\u0442\u043a\u0438 \u0437\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0438 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430<\/span><\/a><span style=\"font-weight: 400;\">. \u0412\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u043e\u0434\u0440\u0435\u0434\u0438\u0442\u0435 \u0442\u0438\u043f\u043e\u0442 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0441\u0442\u0438\u043b\u043e\u0442 \u0438 \u0442\u043e\u043d\u043e\u0442 \u043d\u0430 \u043f\u043e\u0440\u0430\u043a\u0430\u0442\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0438\u043a\u0441\u043e\u0442 \u0438 \u0432\u043e\u043e\u043f\u0448\u0442\u043e \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u043e\u0442 \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u043d\u0430\u043f\u0440\u0435\u0434\u0443\u0432\u0430\u045a\u0435.<\/span><\/li><\/ol>\n\n<p>\u0417\u0430 \u0434\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u043e\u0432\u043e\u0458 \u0434\u0435\u043b, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435\u0442\u0435 \u0438\u0441\u043a\u043b\u0443\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u0438 \u0438 \u0434\u0430 \u0438\u043c\u0430\u0442\u0440\u0435 \u0437\u043d\u0430\u0435\u045a\u0435 \u0437\u0430 \u0441\u0435\u043a\u043e\u0458\u0430 \u0438 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0432\u043e \u043c\u0440\u0435\u0436\u043d\u043e\u0442\u043e \u043e\u043f\u043a\u0440\u0443\u0436\u0443\u0432\u0430\u045a\u0435 \u0448\u0442\u043e \u0438\u043c\u0430 \u0432\u0440\u0441\u043a\u0430 \u0441\u043e \u0432\u0430\u0448\u0438\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442.<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\"><li><span style=\"font-weight: 400;\"><strong>\u041f\u043e\u0433\u043e\u0434\u043d\u043e\u0441\u0442<\/strong>: \u041f\u043b\u0430\u043d\u0438\u0440\u0430\u0458\u0442\u0435 \u043a\u0430\u043a\u043e \u045c\u0435 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0438\u0442\u0435 \u0431\u0440\u0437 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438\u043b\u0438 \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438 \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u0431\u0440\u0437\u043e \u0434\u0430 \u0433\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u0438 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u043e\u0441\u0442\u0430\u043f\u043a\u0438 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u043f\u0440\u0435\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u0420\u0430\u0437\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u0437\u0430 \u201e\u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u0435\u0434\u0435\u043d \u043a\u043b\u0438\u043a\u201c \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430<\/strong>: \u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043e\u0434\u043b\u0438\u0447\u0435\u043d \u0438\u0437\u0432\u043e\u0440 \u043d\u0430 \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0446\u0438\u0458\u0430 \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0441\u043e \u043e\u0432\u0430 \u0442\u0440\u0435\u0431\u0430 \u0458\u0430\u0441\u043d\u043e \u0434\u0430 \u0458\u0430 \u043d\u0430\u0432\u0435\u0434\u0435\u0442\u0435 \u0438\u0437\u0432\u043e\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0438 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0432\u0435\u0434\u0435\u0442\u0435 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u043d\u0438\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0438 \u0437\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u045a\u0435. <\/span><\/li><li><span style=\"font-weight: 400;\"><strong>\u041a\u043e\u043d\u0437\u0438\u0441\u0442\u0435\u043d\u0442\u043d\u043e\u0441\u0442<\/strong>: \u0414\u0430\u043b\u0438 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u0433\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0443\u0432\u0430 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0446\u0435\u043b\u0435\u043d \u043f\u0430\u0437\u0430\u0440? \u041f\u0440\u0430\u0432\u0438\u043b\u043e\u0442\u043e \u0435 \u0434\u0435\u043a\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043e\u0442 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0458\u0430, \u0442.\u0435. \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430.\u00a0 <\/span><\/li><li><span style=\"font-weight: 400;\"><strong>\u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430<\/strong>: \u041a\u0440\u0430\u0458\u043d\u0430\u0442\u0430 \u0446\u0435\u043b \u043d\u0430 \u043a\u043e\u0458\u0430 \u0431\u0438\u043b\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0435 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440 \u0441\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u0434\u0430 \u0433\u0438 \u043f\u0440\u0438\u0434\u0432\u0438\u0436\u0438\u0442\u0435 \u043f\u043e\u043d\u0430\u0442\u0430\u043c\u0443 \u0432\u043e \u0442\u0435\u043a\u043e\u0442 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u0442 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u045a\u0435. \u041e\u0432\u0430 \u0435 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u0430\u0432\u0438 \u043a\u043e\u0433\u0430 \u0441\u0435 \u0440\u0435\u0448\u0430\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u0438 \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043d\u0443\u0434\u0430\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0458\u0430.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430:<\/strong> \u041a\u0430\u043a\u0432\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u045c\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435\u0442\u0435? \u041e\u0441\u043d\u043e\u0432\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043e: \u0441\u0435\u043a\u043e\u0458\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u0438\u0441\u043f\u0440\u0430\u045c\u0430\u0442\u0435, 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\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0430 \u0432\u043e \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u045c\u0435 \u0431\u0438\u0434\u0430\u0442 \u043a\u043b\u0443\u0447\u043d\u0438\u0442\u0435 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043d\u0430 \u0441\u0435\u043a\u043e\u0458 \u0434\u0435\u043b \u043e\u0434 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>\u041f\u0440\u043e\u043c\u0435\u043d\u0430<\/strong>: \u043a\u0440\u0430\u0458\u043d\u0430\u0442\u0430 \u0446\u0435\u043b \u043d\u0430 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\u041e\u0432\u0430 \u0435 \u043c\u043d\u043e\u0433\u0443 \u0434\u043e\u043b\u0433 \u043f\u0440\u043e\u0446\u0435\u0441 \u0438 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0432\u043e\u0434\u0438 \u043a\u043e\u043d \u043a\u0440\u0430\u0458\u043e\u0442 \u043d\u0430 \u0438\u043d\u043a\u0430\u0442\u0430 (\u0432\u0438 \u0442\u0435\u043a\u043d\u0443\u0432\u0430?). \u0415\u0434\u0435\u043d \u043d\u0430\u043f\u0438\u0441 \u0438\u043b\u0438 \u0434\u0435\u043b \u043e\u0434 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0435 \u0433\u0438 \u043f\u0440\u0435\u0442\u0432\u043e\u0440\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438 \u043a\u043e\u0438 \u043f\u043b\u0430\u045c\u0430\u0430\u0442. <\/span><\/li><\/ol>\n\n<p>\u041e\u0442\u043a\u0430\u043a\u043e \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438\u0432\u0442\u0435 \u043d\u0430 \u0433\u043e\u0440\u0435\u043d\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0442\u0435 7 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \/ \u043f\u0440\u0430\u0448\u0430\u045a\u0430, \u0432\u0430\u0448\u0438\u043e\u0442 \u0441\u043b\u0435\u0434\u0435\u043d \u0447\u0435\u043a\u043e\u0440 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u0430\u0442\u043e\u043a\u0430\u0437 \u0437\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u043e\u0432\u0440\u0437\u0430\u043d \u0441\u043e \u0441\u0435\u043a\u043e\u0458 \u0435\u043b\u0435\u043c\u0435\u043d\u0442, \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0435\u043d \u0441\u043e \u043a\u0440\u0430\u0442\u043e\u043a \u0431\u0443\u045f\u0435\u0442 \u043f\u043e\u0432\u0440\u0437\u0430\u043d \u0441\u043e \u0441\u0435\u043a\u043e\u0458 \u0435\u043b\u0435\u043c\u0435\u043d\u0442.<\/p>\n\n<p>\u041e\u0432\u0430 \u0435 \u043f\u043e\u0447\u0435\u0442\u043d\u0430 \/ \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043f\u043b\u0430\u043d\u0435\u0440 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 .<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/How-to-market-a-media-outlets-services-in-the-digital-era-1024x506.jpg\" alt=\"&#x41A;&#x430;&#x43A;&#x43E; &#x434;&#x430; &#x433;&#x438; &#x43F;&#x43B;&#x430;&#x441;&#x438;&#x440;&#x430;&#x442;&#x435; &#x443;&#x441;&#x43B;&#x443;&#x433;&#x438;&#x442;&#x435; &#x43D;&#x430; &#x435;&#x434;&#x435;&#x43D; &#x43C;&#x435;&#x434;&#x438;&#x443;&#x43C; &#x432;&#x43E; &#x434;&#x438;&#x433;&#x438;&#x442;&#x430;&#x43B;&#x43D;&#x430;&#x442;&#x430; &#x435;&#x440;&#x430;?\" class=\"wp-image-8208\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/How-to-market-a-media-outlets-services-in-the-digital-era-1024x506.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/How-to-market-a-media-outlets-services-in-the-digital-era-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/How-to-market-a-media-outlets-services-in-the-digital-era-768x379.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/How-to-market-a-media-outlets-services-in-the-digital-era.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0435\u0434 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u043c\u0435, \u0435\u0432\u0435 \u0443\u0448\u0442\u0435 \u0435\u0434\u043d\u0430 \u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0446\u0438\u0458\u0430!<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u0414\u043e\u0431\u0440\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u043d\u0430 7Cs \u0437\u0430 \u0432\u0435\u0431 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e \u0411\u0430\u043b\u043a\u0430\u043d \u0431\u0438 \u0431\u0438\u043b\u0435 <\/span><a href=\"https:\/\/www.krik.rs\/\"><span style=\"font-weight: 400;\">krik.rs<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/zurnal.info\/\"><span style=\"font-weight: 400;\">zurnal.info<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/mojahercegovina.com\/\"><span style=\"font-weight: 400;\">MojaHercegovina<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.oslobodjenje.ba\/\"><span style=\"font-weight: 400;\">oslobodjenje.ba<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p>\u041e\u043d\u0430 \u0448\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u0438 \u0432\u0438\u0434\u0438\u0442\u0435 \u043a\u0430\u043a\u043e \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0432\u043e \u043e\u0432\u0438\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438, \u0432\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e\u0441\u0442 \u0441\u043e 7C, \u0441\u0435:<\/p>\n\n<ol class=\"wp-block-list\"><li>\u0434\u0438\u0437\u0430\u0458\u043d \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u0438 \u0444\u043e\u043d\u0442\u043e\u0432\u0438 \u043a\u043e\u0438 \u0441\u0435 \u043b\u0435\u0441\u043d\u0438 \u0437\u0430 \u0447\u0438\u0442\u0430\u045a\u0435<\/li><li>\u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u0432\u0440\u0435\u0434\u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0448\u0442\u043e \u0435 \u0434\u043e\u0431\u0440\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0430 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438<\/li><li>\u0438\u0437\u0433\u043b\u0435\u0434 \u043d\u0430 \u043f\u043e\u0447\u0435\u0442\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430<\/li><li>\u0435\u0444\u0438\u043a\u0430\u0441\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u043e \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u0438 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u0430\u0442<\/li><li>\u043c\u0435\u043d\u0438\u0442\u043e \u043d\u0430 \u0433\u043e\u0440\u043d\u0438\u043e\u0442 \u0434\u0435\u043b \u0434\u043e\u0431\u0440\u043e \u0433\u0438 \u043f\u0440\u0438\u043a\u0430\u0436\u0443\u0432\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0434\u0435\u043b\u043e\u0432\u0438 \u0448\u0442\u043e \u0433\u0438 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u0430\u0442<\/li><li>\u0435\u0444\u0438\u043a\u0430\u0441\u043d\u043e \u0432\u043c\u0435\u0442\u043d\u0430\u0442\u0438 \u043e\u0431\u0458\u0430\u0432\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 \u0432\u043e \u043d\u0430\u043f\u0438\u0441\u0438<\/li><li>\u0444\u043e\u043a\u0443\u0441 \u043d\u0430 \u0445\u0438\u043f\u0435\u0440\u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438.<\/li><\/ol>\n\n<p><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 \u0437\u0431\u043e\u0440\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 <\/span><a href=\"https:\/\/www.contentstrategy.com\/kristina-halvorson\"><span style=\"font-weight: 400;\">\u041a\u0440\u0438\u0441\u0442\u0438\u043d\u0430 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\u043c\u0435\u0434\u0438\u0443\u043c \u043a\u043e\u0458 \u0431\u0435\u0448\u0435 \u0435\u0434\u0435\u043d \u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u0430\u0447\u043a\u0438\u0442\u0435 \u0447\u043b\u0435\u043d\u043a\u0438 \u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0441\u043a\u0430\u0442\u0430 \u0440\u0430\u0434\u0438\u043e\u0434\u0438\u0444\u0443\u0437\u043d\u0430 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