{"id":8398,"date":"2021-08-13T11:07:34","date_gmt":"2021-08-13T09:07:34","guid":{"rendered":"https:\/\/journalift.org\/?p=8398"},"modified":"2022-12-20T12:45:57","modified_gmt":"2022-12-20T11:45:57","slug":"%d1%83%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d1%83%d0%b2%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0-%d0%b7%d0%b0%d0%b5%d0%b4%d0%bd%d0%b8%d1%86%d0%b0%d1%82%d0%b0-%d0%b8-%d0%bd%d0%b5%d0%bf%d1%80%d0%be%d1%84%d0%b8","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d1%83%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d1%83%d0%b2%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0-%d0%b7%d0%b0%d0%b5%d0%b4%d0%bd%d0%b8%d1%86%d0%b0%d1%82%d0%b0-%d0%b8-%d0%bd%d0%b5%d0%bf%d1%80%d0%be%d1%84%d0%b8\/","title":{"rendered":"\u0423\u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0415\u0434\u0435\u043d \u043e\u0434 \u043d\u0430\u0458\u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u043d\u0430 <\/span><a href=\"https:\/\/www.thomsonfoundation.org\"><span style=\"font-weight: 400;\">\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 Media Accelerator \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0442 \u201e<\/span><\/a><a href=\"https:\/\/www.thomsonfoundation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media for All<\/a>\u201c <span style=\"font-weight: 400;\">\u0431\u0435\u0448\u0435 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0410\u043b\u0431\u0430\u043d\u0438\u0458\u0430 \u0438 \u0432\u043e \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0458\u0430\u0441\u043d\u0430 \u043c\u0438\u0441\u0438\u0458\u0430 \u043a\u043e\u0438 \u0433\u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0443\u0432\u0430\u0430\u0442 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438. \u0418\u0430\u043a\u043e \u043e\u0432\u0438\u0435 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043a\u0430\u043a\u043e \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0430 \u043d\u0430 \u043c\u0435\u0458\u043d\u0441\u0442\u0440\u0438\u043c \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438 \u043a\u0430\u043a\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0458\u0430\u0441\u043d\u0438 \u0432\u0440\u0441\u043a\u0438 \u0441\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435 \u0458\u0430 \u0438\u0441\u043f\u043e\u043b\u043d\u0443\u0432\u0430\u0430\u0442 \u043a\u043b\u0443\u0447\u043d\u0430\u0442\u0430 \u0458\u0430\u0432\u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u0458\u0430 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 <strong>\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435, \u0437\u0430\u0431\u0430\u0432\u0430, \u0430\u043d\u0430\u043b\u0438\u0437\u0438 \u0438 \u043f\u043e\u0434\u0438\u0433\u0430\u045a\u0435 \u043d\u0430 \u0441\u0432\u0435\u0441\u0442\u0430<\/strong>, \u0442\u0438\u0435 \u0441\u0435 \u0441\u043e\u043e\u0447\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u043a\u043b\u0443\u0447\u043d\u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438 \u0437\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041f\u0440\u0432\u043e, <\/span><strong>\u043e\u0432\u0438\u0435 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438\u043b\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u043d\u0430 \u043c\u0430\u0440\u0433\u0438\u043d\u0438\u0442\u0435 \u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442<\/strong><span style=\"font-weight: 400;\">. \u0422\u043e\u0430 \u0435 \u0435\u0434\u043d\u0430 \u043e\u0434 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438\u0442\u0435 \u043d\u0430 \u0441\u0435\u043a\u0442\u043e\u0440\u043e\u0442 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u043f\u0440\u0435 \u0438 \u0434\u0430 \u0433\u0438 \u0432\u043a\u043b\u0443\u0447\u0438 \u043b\u0443\u0453\u0435\u0442\u043e \u0438 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435 \u043a\u043e\u0438 \u0441\u0435 \u0441\u043e\u043e\u0447\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u043d\u0435\u043f\u043e\u0432\u043e\u043b\u043d\u043e\u0441\u0442 \u0438 \u043c\u0430\u0440\u0433\u0438\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0458\u0430. \u0422\u043e\u0430 \u0433\u043e \u043f\u0440\u0430\u0432\u0438 \u043f\u0440\u0435\u043a\u0443 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0438 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442 \u043a\u043e\u0438 \u0447\u0435\u0441\u0442\u043e\u043f\u0430\u0442\u0438 \u043d\u0435 \u0431\u0438 \u0431\u0438\u043b\u0435 \u043e\u0441\u0442\u0432\u0430\u0440\u043b\u0438\u0432\u0438 \u0441\u0430\u043c\u043e \u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041e\u043d\u0430\u043c\u0443 \u043a\u0430\u0434\u0435 \u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0430\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u043f\u0440\u0435\u043a\u0443 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u0441\u043e \u0442\u0440\u043e\u0448\u0435\u045a\u0435 \u043c\u043e\u045c, \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0447\u0435\u0441\u0442\u043e\u043f\u0430\u0442\u0438 \u0433\u0440\u0430\u0434\u0430\u0442 \u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u043e\u043a\u043e\u043b\u0443 \u043e\u043d\u0438\u0435 \u043a\u043e\u0438 \u043d\u0435\u043c\u0430\u0430\u0442 \u043c\u043e\u045c \u0437\u0430 \u0442\u0440\u043e\u0448\u0435\u045a\u0435. <\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u0442\u043e\u0440\u043e, <\/span><strong>\u0442\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442 \u0432\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u043e\u0434 \u0434\u043e\u043d\u0430\u0442\u043e\u0440\u0438 \u0438 \u043d\u0430 \u0442\u043e\u0458 \u043d\u0430\u0447\u0438\u043d \u0441 yet \u0443\u0448\u0442\u0435 \u043d\u0435\u043c\u0430\u0430\u0442 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442<\/strong><span style=\"font-weight: 400;\">. \u0423\u0448\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435, \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043d\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0442\u043f\u0440\u0430\u0442 \u043d\u0430 \u0447\u043b\u0435\u043d\u0430\u0440\u0438\u043d\u0430 \u0438\u043b\u0438 \u0434\u043e\u043d\u0430\u0446\u0438\u0438 \u043e\u0434 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435 \u0441\u043e \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u0442\u043e\u0430 \u0448\u0442\u043e \u043e\u0432\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u0435\u0443\u0448\u0442\u0435 \u043d\u0435 \u0441\u0435 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430 \u0435 \u0434\u0435\u043a\u0430 <\/span><strong>\u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u0435 \u043e\u0431\u0438\u0434\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u0434\u0432\u0438\u0436\u0430\u0442 \u043a\u043e\u043d \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u043e \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0458\u0430\u0442\u0438\u0435, \u043e\u0434\u043d\u043e\u0441\u043d\u043e \u0434\u0430 \u0431\u0430\u0440\u0430\u0430\u0442 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0435\u043d \u043f\u0440\u0438\u0445\u043e\u0434 \u0438 \u0441\u043e \u0442\u043e\u0430 \u0434\u0430 \u043d\u0435 \u0437\u0430\u0432\u0438\u0441\u0430\u0442 \u0446\u0435\u043b\u043e\u0441\u043d\u043e \u043e\u0434 \u0444\u043e\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u0434\u043e\u043d\u0430\u0442\u043e\u0440\u0438\u0442\u0435<\/strong><span style=\"font-weight: 400;\">. \u041f\u0440\u0438\u043c\u0435\u0440 \u0435 \u043e\u043d\u043e\u0458 \u043d\u0430 \u0440\u043e\u043c\u0441\u043a\u0438\u0442\u0435 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0410\u043b\u0431\u0430\u043d\u0438\u0458\u0430 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0458\u0434\u0435 \u0432\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430\u0442\u0430 <\/span><a href=\"http:\/\/biepag.eu\/2017\/05\/23\/alternative-media-overcoming-lack-of-media-freedoms-in-the-western-balkans\/\"><span style=\"font-weight: 400;\">\u043e\u0432\u0434\u0435<\/span><\/a><span style=\"font-weight: 400;\">. \u0422\u0438\u0435 \u043d\u0430\u0441\u0442\u043e\u0458\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0430\u0442 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442 \u0441\u043e \u0446\u0435\u043b \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0443\u0441\u043f\u0435\u0445 \u0432\u043e \u043e\u0441\u0442\u0432\u0430\u0440\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u0446\u0435\u043b\u0438. \u0412\u043e \u0438\u0441\u0442\u043e \u0432\u0440\u0435\u043c\u0435, \u043a\u0430\u043a\u043e \u0438 \u0441\u0435\u043a\u043e\u0435 \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0458\u0430\u0442\u0438\u0435, \u0442\u0438\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u043e\u0441\u0442\u0432\u0430\u0440\u0430\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430, \u0441\u043e \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u045a\u0435 \u0432\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430 \u043f\u0440\u0438\u0445\u043e\u0434 \u0431\u0430\u0440\u0435\u043c \u0434\u043e\u0432\u043e\u043b\u0435\u043d \u0437\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u043a\u0440\u0438\u0435 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u0442\u0440\u043e\u0448\u043e\u0446\u0438. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u045a\u0435 \u0438\u043b\u0438 \u043d\u0435 \u0432\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0435 \u043a\u043b\u0443\u0447\u043d\u043e \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/02-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-1024x506.png\" alt=\"\u0423\u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\" class=\"wp-image-8369\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/02-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/02-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/02-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/02-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0422\u0440\u0433\u043d\u0443\u0432\u0430\u0458\u043a\u0438 \u043e\u0434 <\/span><a href=\"https:\/\/core.ac.uk\/download\/pdf\/35469497.pdf\"><span style=\"font-weight: 400;\">\u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/span><\/a><span style=\"font-weight: 400;\"> \u0437\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438 \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442 \u0441\u0435 \u0438\u0441\u0442\u043e \u0442\u043e\u043b\u043a\u0443 \u0440\u0430\u0437\u043d\u043e\u0432\u0438\u0434\u043d\u0438 \u043a\u043e\u043b\u043a\u0443 \u0438 \u0441\u0430\u043c\u0438\u043e\u0442 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0435\u043d \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0441\u0435\u043a\u0442\u043e\u0440. \u0421\u0435\u043f\u0430\u043a, \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043d\u0435\u043a\u043e\u0438 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0448\u0442\u043e \u043d\u0430\u0458\u0447\u0435\u0441\u0442\u043e \u0441\u0435 \u043d\u0430\u043e\u0453\u0430\u0430\u0442 \u0432\u043e \u043d\u0430\u0458\u0442\u0440\u0430\u0458\u043d\u0438\u0442\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u0422\u0438\u0435 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442 <\/span><strong>\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0437\u0430 \u043f\u043e\u0434\u0438\u0433\u0430\u045a\u0435 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u043e\u0434 \u0441\u0430\u043c\u0438\u0442\u0435 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438<\/strong><span style=\"font-weight: 400;\"> &#8211; \u0434\u043e\u043d\u0430\u0446\u0438\u0438, \u0448\u0435\u043c\u0438 \u0437\u0430 \u0447\u043b\u0435\u043d\u0441\u0442\u0432\u043e, \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043d\u0430 \u043e\u0431\u0458\u0430\u0432\u0438 \u0437\u0430 \u0435\u043c\u0438\u0442\u0443\u0432\u0430\u045a\u0435, \u0442\u0440\u043e\u0448\u043e\u0446\u0438 \u0437\u0430 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u0438\u0442\u043d .; <strong>\u0442\u0438\u0435 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442 <\/strong><\/span><span style=\"font-weight: 400;\"><strong>\u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u043e\u0441\u0442 \u0434\u0430 \u0431\u0430\u0440\u0430\u0430\u0442 \u0438 \u043c\u043e\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430\u0430\u0442 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u043e\u0434 \u0434\u0440\u0443\u0433\u0438 \u0438\u0437\u0432\u043e\u0440\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u0458\u0430\u0432\u043d\u0438 \u0430\u0433\u0435\u043d\u0446\u0438\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u0438 \u043d\u0435\u0432\u043b\u0430\u0434\u0438\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438<\/strong>,<\/span><span style=\"font-weight: 400;\"> \u043f\u0440\u0435\u043a\u0443 \u043d\u0443\u0434\u0435\u045a\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0438 \u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u043e \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u045a\u0435; \u0438 \u0442\u0438\u0435 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442 \u0437\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0430 \u043d\u0430 \u0442\u0440\u043e\u0448\u043e\u0446\u0438\u0442\u0435 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441\u043e \u043c\u043d\u043e\u0433\u0443 \u043d\u0438\u0441\u043a\u0438 \u043c\u0430\u0440\u0436\u0438 (<\/span><a href=\"https:\/\/www.routledge.com\/The-Alternative-Media-Handbook\/Coyer-Dowmunt-Fountain\/p\/book\/9780415359658\"><span style=\"font-weight: 400;\">\u041a\u043e\u0458\u0435\u0440, 2010<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043e \u0441\u043b\u0443\u0447\u0430\u0458 \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0410\u043b\u0431\u0430\u043d\u0438\u0458\u0430, \u0441\u043e \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u043d\u0435\u0433\u043e\u0432\u0430\u0442\u0430 \u0440\u0430\u043d\u0430 \u0444\u0430\u0437\u0430 \u043d\u0430 \u0440\u0430\u0437\u0432\u043e\u0458, \u0441\u0435\u0433\u0430\u0448\u043d\u0438\u043e\u0442 \u043c\u043e\u0434\u0435\u043b \u0441\u0435 \u0431\u0430\u0437\u0438\u0440\u0430 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u043e\u0434 \u0434\u043e\u043d\u0430\u0442\u043e\u0440\u0438 \u0438 \u0432\u043e\u043b\u043e\u043d\u0442\u0438\u0440\u0430\u045a\u0435. \u0413\u043b\u0430\u0432\u043d\u0438\u043e\u0442 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a \u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0430\u0442\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442, \u0448\u0442\u043e \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0443\u0448\u0442\u0435 \u043f\u043e\u0438\u0442\u043d\u043e \u043a\u043e\u0433\u0430 \u0441\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0443\u0432\u0430 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u043a\u043e\u0442 \u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u0440\u0435\u0433\u0443\u043b\u0430\u0442\u043e\u0440\u043d\u0430 \u0440\u0430\u043c\u043a\u0430 \u0437\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u043e\u0434\u043d\u043e\u0441\u043d\u043e \u043d\u0435\u043c\u0430 \u0434\u043e\u0441\u0442\u0430\u043f\u043d\u043e \u0458\u0430\u0432\u043d\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0410\u043d\u0430\u043b\u0438\u0437\u0430\u0442\u0430 \u043d\u0430 <\/span><a href=\"https:\/\/www.journalismfund.eu\/news\/alternative-funding-series-1-third-way\"><span style=\"font-weight: 400;\">\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a <\/span><\/a><span style=\"font-weight: 400;\">\u0437\u0430 \u0434\u043e\u0441\u0435\u0433\u0430\u0448\u043d\u0438\u043e\u0442 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 <\/span><span style=\"font-weight: 400;\">\u043c\u043e\u0434\u0435\u043b\u043e\u0442 \u0437\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u0441\u043e \u0442\u0440\u0438 \u043d\u043e\u0437\u0435 \u0435 \u043d\u0430\u0458\u0441\u043e\u043e\u0434\u0432\u0435\u0442\u0435\u043d<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041d\u0430 \u043c\u043d\u043e\u0433\u0443 \u043c\u0435\u0441\u0442\u0430, \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 <strong>\u043c\u043e\u0434\u0435\u043b \u0437\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u201e\u0442\u0440\u0438 \u043d\u043e\u0437\u0435\u201c<\/strong>.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0412\u043e \u043e\u0432\u043e\u0458 \u043c\u043e\u0434\u0435\u043b, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043f\u0440\u0438\u0445\u043e\u0434 \u0441\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0443\u0432\u0430 \u043d\u0438\u0437 \u0442\u0440\u0438 \u0438\u0437\u0432\u043e\u0440\u0438: \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438, \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0435\u0440\u0438 (\u0432\u043a\u043b\u0443\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0430 \u043d\u0435\u0432\u043b\u0430\u0434\u0438\u043d\u0438 \u0438 \u0434\u0440\u0436\u0430\u0432\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430) \u0438 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438 \u043e\u0434 \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u0438\u043e\u0442 \u0441\u0435\u043a\u0442\u043e\u0440.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0417\u0430 \u0434\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0430 \u043c\u043e\u0434\u0435\u043b\u043e\u0442 \u0441\u043e \u0442\u0440\u0438 \u043d\u043e\u0437\u0435, \u0441\u0435\u043a\u043e\u0458 \u043e\u0434 \u0442\u0440\u0438\u0442\u0435 \u0438\u0437\u0432\u043e\u0440\u0438 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0434\u043e\u0431\u0438\u0435 \u043d\u0435\u0448\u0442\u043e \u0432\u0440\u0435\u0434\u043d\u043e \u0437\u0430 \u0432\u043e\u0437\u0432\u0440\u0430\u0442: \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, <strong>\u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435<\/strong> \u0438\u043c\u0430\u0430\u0442 \u043a\u043e\u0440\u0438\u0441\u0442 \u043e\u0434 \u0443\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u043e\u0434 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430; \u0432\u0442\u043e\u0440\u043e, <strong>\u0431\u0438\u0437\u043d\u0438\u0441\u0438\u0442\u0435<\/strong>, \u043f\u0440\u0435\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u0434\u043e\u0431\u0438\u0432\u0430\u0430\u0442 \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u043e\u0441\u0442 \u0437\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438; \u0442\u0440\u0435\u0442\u043e, <strong>\u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0435\u0440\u0438\u0442\u0435 \u0438 \u0432\u043b\u0430\u0434\u0430\u0442\u0430<\/strong> \u0441\u0430\u043a\u0430\u0430\u0442 \u0443\u0441\u043f\u0435\u0445 \u0432\u043e \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043d\u0430\u043f\u043e\u0440\u0438 \u0437\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435, \u043e\u0434\u043d\u043e\u0441\u043d\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0458\u0430\u0442\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u0438\u0441\u043f\u043b\u0430\u0442\u0438 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u043e\u0442\u043e \u0432\u043b\u0438\u0458\u0430\u043d\u0438\u0435 \u0432\u0440\u0437 \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u0438\u043b\u0438 \u0448\u0438\u0440\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u0437\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u043e \u0438\u043b\u0438 \u0435\u0434\u0443\u043a\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u0433\u043b\u0430\u0441\u0430\u0447\u0438\u0442\u0435; \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430\u045a\u0435 \u0431\u0435\u0437\u0431\u0435\u0434\u0435\u043d \u0441\u0435\u043a\u0441 \u0438 \u0447\u043e\u0432\u0435\u043a\u043e\u0432\u0438 \u043f\u0440\u0430\u0432\u0430; \u043e\u0431\u0435\u0441\u0445\u0440\u0430\u0431\u0440\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043d\u0430\u0441\u0438\u043b\u0441\u0442\u0432\u043e \u0432\u0440\u0437 \u0436\u0435\u043d\u0438 \u0438\u043b\u0438 \u0440\u0430\u0441\u043d\u0430 \u0434\u0438\u0441\u043a\u0440\u0438\u043c\u0438\u043d\u0430\u0446\u0438\u0458\u0430.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043c\u0438\u0441\u0438\u0458\u0430 \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438\u0440\u0430\u045a\u0435 (\u043c\u0435\u0434\u0438\u0443\u043c, \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0458\u0430 \u0438 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0458\u0430) \u0441\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0442 \u0438\/\u0438\u043b\u0438 \u0430\u0433\u0435\u043d\u0434\u0430\u0442\u0430 \u043d\u0430 \u0434\u043e\u043d\u0430\u0442\u043e\u0440\u043e\u0442 \u0435 \u0433\u043b\u0430\u0432\u0435\u043d \u0438\u0437\u0432\u043e\u0440 \u043d\u0430 \u043d\u0430\u043f\u043d\u0430\u0442\u043e\u0441\u0442 \u0438 \u0432\u043d\u0430\u0442\u0440\u0435\u0448\u043d\u0430 \u0431\u043e\u0440\u0431\u0430 \u0432\u043e \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u0443\u0441\u043b\u043e\u0432\u0438 \u0448\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0458\u0430 \u043f\u043e\u043f\u0440\u0435\u0447\u0430\u0442 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u0434\u043e\u043a\u043e\u043b\u043a\u0443 \u043d\u0435 \u0441\u0435 \u043f\u043e\u0441\u0442\u0430\u043f\u0443\u0432\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/03-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-1024x506.png\" alt=\"\u0423\u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\" class=\"wp-image-8373\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/03-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/03-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/03-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/03-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u0441\u0435 \u043f\u0440\u043e\u0442\u0435\u0433\u0430 \u043d\u0430\u0434\u0432\u043e\u0440 \u043e\u0434 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0438\u0442\u0435 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u0438 \u0440\u0430\u0437\u043c\u0438\u0441\u043b\u0443\u0432\u0430\u045a\u0430 \u0438 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0437\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u0438 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442. \u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0430, \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0437\u0435\u043c\u0430\u0442 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438\u0442\u0435 \u0437\u0430 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u045a\u0435 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u0438 \u0435\u043a\u043e\u043b\u043e\u0448\u043a\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442. \u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430\u0442\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u043d\u0430 \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u043f\u043e\u043c\u0435\u0453\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u0438 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435 \u0438\u043b\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u0458\u0430 \u0438\u043c \u0441\u043b\u0443\u0436\u0438. \u041c\u043d\u043e\u0433\u0443 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0441\u0435 \u043f\u043e\u0458\u0430\u0432\u0435\u043d\u0438 \u043e\u0434 \u043f\u043e\u0448\u0438\u0440\u043e\u043a\u0438\u0442\u0435 \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0434\u0432\u0438\u0436\u0435\u045a\u0430 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043e\u0434\u0440\u0436\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0446\u0435\u043b \u043e\u043f\u0438\u043f\u043b\u0438\u0432\u0430 \u0438 \u043d\u0435\u043c\u0430\u0442\u0435\u0440\u0438\u0458\u0430\u043b\u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0441\u0435 \u0434\u043b\u0430\u0431\u043e\u043a\u043e \u0432\u043a\u043e\u0440\u0435\u043d\u0435\u0442\u0438 \u0432\u043e \u0447\u043e\u0432\u0435\u0447\u043a\u0438\u043e\u0442 \u0441\u0435\u043a\u0442\u043e\u0440 \u0438 \u0442\u0435\u0441\u043d\u043e \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0430\u043a\u0442\u0435\u0440\u0438\u0442\u0435 \u043d\u0430 \u0446\u0438\u0432\u0438\u043b\u043d\u043e\u0442\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0414\u0440\u0443\u0433\u0430 \u0434\u0438\u043c\u0435\u043d\u0437\u0438\u0458\u0430 \u043d\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442 \u0435 \u043e\u043d\u0430\u0430 \u043d\u0430 <strong>\u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442<\/strong>, \u043a\u043e\u0458\u0430 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u043d\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u0438\u0442\u0435 \u0430\u0440\u0430\u043d\u0436\u043c\u0430\u043d\u0438 \u0437\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435, \u0432\u043a\u043b\u0443\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0438 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0434 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u0417\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430, \u0432\u0430\u0436\u0435\u043d \u0435 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d\u043e\u0442 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0432\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u0442\u043e, \u043a\u0430\u043a\u043e \u0438 \u0432\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0438, \u043f\u0440\u0438\u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430\u0458\u045c\u0438 \u0437\u0430 \u043f\u043e\u0448\u0438\u0440\u043e\u043a\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442 \u0438 \u0432\u043a\u043b\u0443\u0447\u0435\u043d\u043e\u0441\u0442 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430. \u041e\u0432\u0434\u0435 \u043f\u0430\u0440\u0442\u0438\u0446\u0438\u043f\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0434\u0438\u043c\u0435\u043d\u0437\u0438\u0458\u0430 \u0435 \u043a\u043b\u0443\u0447\u043d\u0430 \u0438 \u0435 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u0447\u043a\u0438 \u0435\u043b\u0435\u043c\u0435\u043d\u0442 \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0421\u0435\u043f\u0430\u043a, \u043f\u0430\u0440\u0442\u0438\u0446\u0438\u043f\u0430\u0442\u0438\u0432\u043d\u0438\u043e\u0442 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u043e\u0432\u0438\u0435 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0434\u043e\u0430\u0453\u0430 \u0441\u043e \u0441\u0432\u043e\u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0446\u0438. \u041f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430\u045a\u0435 \u043e\u0434\u043b\u0443\u043a\u0438 \u0441\u0435 \u043e\u0442\u0432\u043e\u0440\u0435\u043d\u0438 \u0438 \u043f\u0430\u0440\u0442\u0438\u0446\u0438\u043f\u0430\u0442\u0438\u0432\u043d\u0438, \u043d\u043e \u043f\u0440\u0438\u0442\u0438\u0441\u043e\u043a\u043e\u0442 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0431\u0430\u0440\u0430 \u0431\u0440\u0437\u0438 \u043e\u0434\u043b\u0443\u043a\u0438 \u0434\u043e\u043d\u0435\u0441\u0435\u043d\u0438 \u043e\u0434 \u0435\u0434\u043d\u0430 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430, \u0441\u043e \u0448\u0442\u043e \u0441\u0435 \u043f\u043e\u043f\u0440\u0435\u0447\u0443\u0432\u0430 \u0434\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0441\u043a\u0438\u043e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b \u043d\u0430 \u043f\u0430\u0440\u0442\u0438\u0446\u0438\u043f\u0430\u0442\u0438\u0432\u043d\u043e \u043e\u0434\u043b\u0443\u0447\u0443\u0432\u0430\u045a\u0435. \u0423\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0441\u043e <\/span><a href=\"http:\/\/nicocarpentier.net\/UAM.html\"><span style=\"font-weight: 400;\">\u0443\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430<\/span><\/a><span style=\"font-weight: 400;\"> \u0431\u0430\u0440\u0430 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0448\u0442\u043e \u0441\u0435 \u043d\u0430\u0434\u0432\u043e\u0440 \u043e\u0434 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0442\u043e \u043f\u043e\u043b\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0438\u043b\u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e, \u043d\u0435\u043a\u0430\u0434\u0435 \u043f\u043e\u043c\u0435\u0453\u0443 \u0430\u043a\u0442\u0438\u0432\u0438\u0437\u043c\u043e\u0442 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430, \u043f\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430. \u0410\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0430\u043f\u0440\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0441\u043a\u0430 \u0438 \u0434\u0440\u0443\u0433\u0430 \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u043e\u0434 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/06-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-1024x506.png\" alt=\"\u0423\u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\" class=\"wp-image-8385\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/06-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/06-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/06-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/06-Reconciling-community-and-non-for-profit-media-with-business-models-for-sustainability.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0414\u0440\u0443\u0433\u0430 \u0434\u0438\u043c\u0435\u043d\u0437\u0438\u0458\u0430 \u0435 <strong>\u0442\u0435\u0445\u043d\u0438\u0447\u043a\u0430\u0442\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442<\/strong>, \u043a\u043e\u0458\u0430 \u0431\u0430\u0440\u0430 \u0442\u0435\u0445\u043d\u0438\u0447\u043a\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u0438 \u0437\u043d\u0430\u0435\u045a\u0435 \u0437\u0430\u0435\u0434\u043d\u043e \u0441\u043e \u0438\u0437\u0431\u043e\u0440\u043e\u0442 \u043d\u0430 \u0441\u043e\u043e\u0434\u0432\u0435\u0442\u043d\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043a\u043e\u0438 \u0441\u0435 \u0440\u043e\u0431\u0443\u0441\u043d\u0438, \u0438\u043c\u0430\u0430\u0442 \u043d\u0438\u0441\u043a\u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u0442\u0440\u043e\u0448\u043e\u0446\u0438, \u043b\u0435\u0441\u043d\u043e \u0441\u0435 \u043e\u0434\u0440\u0436\u0443\u0432\u0430\u0430\u0442 \u0438 \u0441\u0435 \u0437\u0430\u043c\u0435\u043d\u0443\u0432\u0430\u0430\u0442, \u0434\u043e\u043a\u043e\u043b\u043a\u0443 \u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e. \u0410\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u043a\u043e\u0438 \u0438\u043c \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0441\u0443\u0432\u0430\u0430\u0442 \u0441\u0438\u0433\u0443\u0440\u043d\u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u043a\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0440\u0438\u0437\u0438\u043a\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0458\u0430 \u0437\u0430\u0433\u0443\u0431\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u0438 \u043f\u043e\u0434\u0434\u0440\u0436\u0443\u0432\u0430\u0447\u0438. \u0421\u043e \u0442\u0435\u043c\u043f\u043e\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0441\u043a\u0438\u0442\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0442\u0435\u0445\u043d\u0438\u0447\u043a\u0430\u0442\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0431\u0430\u0440\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442 \u0437\u0430 \u043f\u0440\u0438\u0441\u043f\u043e\u0441\u043e\u0431\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043d\u043e\u0432\u0438 \u0430\u043b\u0430\u0442\u043a\u0438 \u0438 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u0438 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u041e\u0432\u0430 \u0443\u043a\u0430\u0436\u0443\u0432\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u0442\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0434\u0434\u0440\u0436\u0430\u0442 \u0441\u043e \u043e\u0431\u0443\u043a\u0430 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u045a\u0435 \u043e\u0432\u0438\u0435 \u043d\u0430\u043f\u043e\u0440\u0438 \u0437\u0430 \u0432\u043e\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0438 \u043f\u043e\u043d\u0430\u0442\u0430\u043c\u043e\u0448\u0435\u043d \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430 \u043a\u0430\u043a\u043e \u0437\u0431\u0438\u0440 \u043d\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0448\u0442\u043e \u0438\u043c \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0443\u0432\u0430\u0430\u0442 \u043d\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0434\u0430 \u0433\u0438 \u043c\u043e\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430\u0430\u0442 \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u0442\u0435 \u0432\u0438\u0434\u043e\u0432\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0437\u0430 \u0434\u0430 \u0433\u0438 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435 \u043a\u043e\u0433\u0430 \u045c\u0435 \u0441\u0435 \u043f\u043e\u0458\u0430\u0432\u0430\u0442 \u0438 \u0434\u0430 \u0433\u0438 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u0430\u0442 \u0435\u0444\u0438\u043a\u0430\u0441\u043d\u043e \u0441\u043e \u0442\u0435\u043a\u043e\u0442 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0432\u043e \u043a\u043e\u043d\u0442\u0438\u043d\u0433\u0435\u043d\u0442\u043d\u0430 \u0441\u0440\u0435\u0434\u0438\u043d\u0430.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041a\u0430\u043a\u043e \u0448\u0442\u043e \u0432\u0435\u043b\u0438 <\/span><a href=\"https:\/\/www.routledge.com\/The-Alternative-Media-Handbook\/Coyer-Dowmunt-Fountain\/p\/book\/9780415359658\"><span style=\"font-weight: 400;\">\u041a\u043e\u0458\u0435\u0440, 2010<\/span><\/a><span style=\"font-weight: 400;\"> \u0433\u043e\u0434\u0438\u043d\u0430 \u201e<\/span><i><span style=\"font-weight: 400;\">\u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430 \u043d\u0430 \u043c\u0438\u0441\u0438\u0458\u0430\u0442\u0430, \u0438\u0434\u0435\u043e\u043b\u043e\u0433\u0438\u0458\u0430\u0442\u0430 \u0438 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043e\u0442 &#8211; \u043c\u043e\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0438 \u0434\u0430 \u0433\u0438 \u043e\u0434\u0440\u0436\u0430\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0437\u0430 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u043d\u043e\u0441\u0442, \u0443\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430. \u041e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438 \u043c\u043e\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u0442\u0435 \u0432\u0438\u0434\u043e\u0432\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438<\/span><\/i><span style=\"font-weight: 400;\">\u201c. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u0438 \u043e\u0432\u0434\u0435 \u0441\u0435: <strong>\u043f\u0440\u0432\u043e<\/strong>, \u0437\u043d\u0430\u0447\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u045c\u0435 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430\u0430\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438\u0442\u0435; <strong>\u0432\u0442\u043e\u0440\u043e<\/strong>, \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435 \u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u0440\u0438 \u0432\u043e \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u043a\u0438 \u0443\u0441\u043b\u043e\u0432\u0438 &#8211; \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u0441\u0438\u0442\u0435 \u0432\u0438\u0434\u043e\u0432\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438: \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442, \u0435\u043d\u0435\u0440\u0433\u0438\u0458\u0430, \u043a\u0430\u043f\u0430\u0446\u0438\u0442\u0435\u0442, \u0435\u0444\u0438\u043a\u0430\u0441\u043d\u043e\u0441\u0442, \u0444\u043b\u0435\u043a\u0441\u0438\u0431\u0438\u043b\u043d\u043e\u0441\u0442 \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u045a\u0435. \u0421\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043a\u0430\u043f\u0430\u0446\u0438\u0442\u0435\u0442, \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u043c\u0435\u043d\u0438. <strong>\u0422\u0440\u0435\u0442\u043e<\/strong>, \u0434\u043e \u0441\u0442\u0435\u043f\u0435\u043d \u0434\u043e \u043a\u043e\u0458 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0433\u043b\u0435\u0434\u0430 \u043a\u0430\u043a\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0441\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442 \u0438\u043b\u0438 \u0446\u0435\u043b, \u0442\u0430\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u0433\u043b\u0435\u0434\u0430 \u043a\u0430\u043a\u043e \u043e\u043d\u0430\u0430 \u0448\u0442\u043e \u0441\u0435 \u043c\u0435\u043d\u0443\u0432\u0430 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u043b\u0438\u0432\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0441\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438 \u0438\u043b\u0438 \u0446\u0435\u043b\u0438.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0437\u0430 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u043d\u043e\u0441\u0442, \u0443\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0432\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0458\u0430 \u043f\u0440\u0430\u0432\u0430\u0442 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043d\u0435\u0437\u0433\u043e\u0434\u043d\u043e \u043f\u0440\u0430\u0448\u0430\u045a\u0435 \u0437\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041e\u0434\u0440\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0430 \u043d\u0435 \u0435 \u0441\u0430\u043c\u043e \u043c\u043e\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0440\u0435\u0441\u0443\u0440\u0441\u0438\u0442\u0435 \u0438 \u0435\u0444\u0438\u043a\u0430\u0441\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u043d\u0438\u0432. \u0421\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u043c\u043e\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u0442\u0435 \u0432\u0438\u0434\u043e\u0432\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0432\u043e \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u043e \u0432\u0440\u0435\u043c\u0435, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0430\u0442 \u043d\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u043b\u0438\u0432\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0438 \u0438 \u0434\u0430 \u0441\u0435 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430 \u0435\u0444\u0438\u043a\u0430\u0441\u043d\u043e \u0441\u043e \u043d\u0438\u0432.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u0438, \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0415\u0434\u0435\u043d \u043e\u0434 \u043d\u0430\u0458\u0438\u043d\u0441\u043f\u0438\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u043d\u0430 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 Media Accelerator \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0442 \u201eMedia for All\u201c \u0431\u0435\u0448\u0435 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0432\u043e \u0410\u043b\u0431\u0430\u043d\u0438\u0458\u0430 \u0438 \u0432\u043e \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d, \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0441\u043e \u0458\u0430\u0441\u043d\u0430 \u043c\u0438\u0441\u0438\u0458\u0430 \u043a\u043e\u0438 \u0433\u0438 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