{"id":9021,"date":"2021-09-10T12:08:45","date_gmt":"2021-09-10T10:08:45","guid":{"rendered":"https:\/\/journalift.org\/?p=9021"},"modified":"2021-09-10T12:13:28","modified_gmt":"2021-09-10T10:13:28","slug":"%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d1%81%d0%b5-%d0%b8%d0%b7%d0%b3%d1%80%d0%b0%d0%b4%d0%b8-%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d0%b7%d0%b0%d0%b5%d0%b4%d0%bd%d0%b8%d1%86%d0%b0-2-%d0%b4%d0%b5","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d1%81%d0%b5-%d0%b8%d0%b7%d0%b3%d1%80%d0%b0%d0%b4%d0%b8-%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d0%b7%d0%b0%d0%b5%d0%b4%d0%bd%d0%b8%d1%86%d0%b0-2-%d0%b4%d0%b5\/","title":{"rendered":"\u041a\u0430\u043a\u043e \u0434\u0430 \u0441\u0435 \u0438\u0437\u0433\u0440\u0430\u0434\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430? (2. \u0434\u0435\u043b)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/journalift.org\/mk\/%d0%ba%d0%b0%d0%ba%d0%be-%d0%b4%d0%b0-%d1%81%d0%b5-%d0%b8%d0%b7%d0%b3%d1%80%d0%b0%d0%b4%d0%b8-%d0%be%d0%bd%d0%bb%d0%b0%d1%98%d0%bd-%d0%b7%d0%b0%d0%b5%d0%b4%d0%bd%d0%b8%d1%86%d0%b0-1-%d0%b4%d0%b5\/\">\u0412\u043e \u043f\u0440\u0432\u0438\u043e\u0442 \u0434\u0435\u043b \u043e\u0434 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430<\/a>, \u0441\u043c\u0435 \u0437\u0430\u0432\u0440\u0448\u0438\u043b\u0435 \u0434\u043e\u0431\u0440\u0430 \u0440\u0430\u0431\u043e\u0442\u0430: \u0458\u0430 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u0432\u043c\u0435 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430, \u043e\u0431\u0458\u0430\u0441\u043d\u0438\u0432\u043c\u0435 \u0437\u043e\u0448\u0442\u043e \u0435 \u0432\u0430\u0436\u043d\u0430 \u0438 \u043a\u0430\u0436\u0430\u0432\u043c\u0435 \u043a\u0430\u0434\u0435 \u0438 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\u043d\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u043f\u0430\u043a, \u043d\u0435 \u0442\u043e\u043b\u043a\u0443 \u0431\u0440\u0437\u043e, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0437\u0430 \u0434\u0430 \u0437\u043d\u0430\u0435\u043c\u0435 \u0448\u0442\u043e \u0434\u0430 \u0438\u043c \u043f\u043e\u043d\u0443\u0434\u0438\u043c\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0438 \u043a\u0430\u043a\u043e \u0434\u0430 \u0433\u0438 \u043e\u0445\u0440\u0430\u0431\u0440\u0438\u043c\u0435 \u0434\u0430 \u0441\u0435 \u0432\u043a\u043b\u0443\u0447\u0430\u0442 \u0432\u043e \u043d\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430, \u043f\u0440\u0432\u043e \u043c\u043e\u0440\u0430 \u0434\u0430 \u0433\u0438 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0435\u043c\u0435 \u043c\u043d\u043e\u0433\u0443 \u0434\u043e\u0431\u0440\u043e. \u0421\u0435 \u0447\u0438\u043d\u0438 \u0441\u043e\u0441\u0435\u043c\u0430 \u043b\u043e\u0433\u0438\u0447\u043d\u043e, \u043f\u0430 \u0430\u0458\u0434\u0435 \u0434\u0430 \u0432\u0438\u0434\u0438\u043c\u0435 \u0432\u0435\u0434\u043d\u0430\u0448 \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c\u0435 \u0442\u043e\u0430.&#13;\n<\/p>\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u043b\u043a\u0443 \u0434\u043e\u0431\u0440\u043e \u0433\u0438 \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438?<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0413\u0440\u0435\u0448\u043a\u0430\u0442\u0430 \u0448\u0442\u043e \u043d\u0435 \u0441\u0430\u043c\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0458\u0430 \u043f\u0440\u0430\u0432\u0430\u0442 \u0447\u0435\u0441\u0442\u043e \u0435 \u0434\u0430 \u0433\u0438 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\u0417\u0430\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u0434\u0430 \u0432\u043e\u0434\u0438\u0442\u0435 \u043f\u043e\u0440\u0442\u0430\u043b \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d \u043d\u0430 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u0434\u0430 \u0433\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u043e\u0432\u043e\u0458 \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430\u0430\u0442 2 \u043e\u0434 5 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u043e\u0440\u0442\u0430\u043b:&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/Rialda-MK-1024x506.png\" alt=\"ralida\" class=\"wp-image-8988\"\/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/Bojan-MK-1024x506.png\" alt=\"bojan\" class=\"wp-image-8984\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0422\u0430\u043a\u0432\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0441\u0435 \u043f\u0440\u0432\u0435\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 <\/span><strong>\u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0438\u043c\u043e\u0442<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u0412\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u043d\u0438\u0432, \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0434\u043e\u0458\u0434\u0430\u0442 \u0434\u043e \u0438\u0434\u0435\u0438 \u0437\u0430 \u043d\u043e\u0432\u0438 \u043d\u0430\u043f\u0438\u0441\u0438 \u0438 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u043f\u043e\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0438\u043c\u043e\u0442 \u043c\u043e\u0436\u0435 \u043f\u043e\u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u043d\u0430\u0458\u0434\u0435 \u043d\u043e\u0432\u0438 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u0446\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0447\u0438. \u041f\u0440\u043e\u0434\u0430\u0436\u043d\u0438\u043e\u0442 \u0442\u0438\u043c \u043c\u043e\u0436\u0435 \u043f\u043e\u0441\u0438\u0433\u0443\u0440\u043d\u043e \u0434\u0430 \u0458\u0430 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430 \u0446\u0435\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430\u0442\u0430. \u0421\u0438\u0442\u0435 \u043e\u0432\u0438\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430\u0430\u0442 \u0437\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\">Facebook Audience Insights \u0432\u0438 \u0434\u043e\u0430\u0453\u0430 \u043d\u0430 \u043f\u043e\u043c\u043e\u0448<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0433\u043b\u0430\u0441\u0438 \u0434\u0435\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0430\u043c\u0438 \u0434\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0434\u0443\u0440\u0438 \u0438 \u0431\u0435\u0437 \u0441\u043a\u0430\u043f\u043e \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u0441\u043e \u043f\u043e\u043f\u0430\u043c\u0435\u0442\u043d\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438\u0442\u0435 \u0448\u0442\u043e \u0432\u0435\u045c\u0435 \u0432\u0438 \u0441\u0435 \u0434\u043e\u0441\u0442\u0430\u043f\u043d\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0435 <a href=\"https:\/\/business.facebook.com\/latest\/insights\/people?asset_id=106516531550652&amp;business_id=641683786654767&amp;nav_ref=audience_insights\">Facebook Audience Insights<\/a>. \u041a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u043e\u0432\u0430\u0430 <\/span><strong>\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0430 \u0430\u043b\u0430\u0442\u043a\u0430<\/strong><span style=\"font-weight: 400;\"> \u0432\u0438 \u0434\u0430\u0432\u0430 \u043a\u043b\u0443\u0447\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438\u0442\u0435 \u0433\u0440\u0443\u043f\u0438, \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u0430\u043a\u043e \u0435\u0434\u043d\u0430 \u043e\u0434 \u0432\u0430\u0448\u0438\u0442\u0435 \u0446\u0435\u043b\u043d\u0438 \u0433\u0440\u0443\u043f\u0438 \u0435 \u201e\u0434\u0435\u0432\u043e\u0458\u0447\u0438\u045a\u0430 \u043d\u0430 \u0432\u043e\u0437\u0440\u0430\u0441\u0442 \u043e\u0434 18 \u0434\u043e 25 \u0433\u043e\u0434\u0438\u043d\u0438 \u043a\u043e\u0438 \u0436\u0438\u0432\u0435\u0430\u0442 \u0432\u043e \u0411\u0435\u043b\u0433\u0440\u0430\u0434\u201c, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b \u0441\u043e \u043f\u043e\u043c\u043e\u0448 \u043d\u0430 <\/span><i><span style=\"font-weight: 400;\">Facebook Audience Insights<\/span><\/i><span style=\"font-weight: 400;\">. \u0428\u0442\u043e \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u043c\u0435 \u0437\u0430 \u043e\u0432\u0430\u0430 \u0446\u0435\u043b\u043d\u0430 \u0433\u0440\u0443\u043f\u0430 \u043f\u0440\u0435\u043a\u0443 \u0424\u0435\u0458\u0441\u0431\u0443\u043a? \u041f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043e\u0434 \u0434\u0435\u0432\u043e\u0458\u043a\u0438\u0442\u0435 \u0441\u0435 \u043d\u0435\u043c\u0430\u0436\u0435\u043d\u0438, \u043c\u0435\u0453\u0443 \u043d\u0430\u0458\u043f\u043e\u0441\u0430\u043a\u0443\u0432\u0430\u043d\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u0441\u0435: <\/span><i><span style=\"font-weight: 400;\">Maybelline<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Garnier<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Oriflame<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Fashion Babe<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Prijemni.rs<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Studentskizivot.com<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">McDonalds<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">KFC<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Vulkan<\/span><\/i><span style=\"font-weight: 400;\"> \u0438 <\/span><i><span style=\"font-weight: 400;\">D\u017eivd\u017ean zbori<\/span><\/i><span style=\"font-weight: 400;\">, \u043f\u043e\u0432\u0435\u045c\u0435\u0442\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 Android \u0443\u0440\u0435\u0434\u0438, \u0438\u0442\u043d.\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a\u0430 \u0448\u0442\u043e, \u0435\u0434\u0435\u043d \u043e\u0434 \u043f\u0440\u043e\u0444\u0438\u043b\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u043e\u0432\u0430\u0430 \u0446\u0435\u043b\u043d\u0430 \u0433\u0440\u0443\u043f\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0430 \u0432\u0430\u043a\u0430:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/Dunja-MK-1024x506.png\" alt=\"Dunja\" class=\"wp-image-8992\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0438 \u0441\u0435 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u0430\u0442 \u0430\u043b\u0430\u0442\u043a\u0438\u0442\u0435 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043d\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0438\u043e\u0442 \u043e\u043d\u043b\u0430\u0458\u043d \u043a\u0443\u0440\u0441<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><i><span style=\"font-weight: 400;\">\u0421<a href=\"https:\/\/journalift.org\/mk\/courses\/%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d1%88%d0%ba%d0%b0-%d1%83%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b0-%d0%bd%d0%b0-%d0%bf%d0%be%d0%b4%d0%b0%d1%82%d0%be%d1%86%d0%b8-%d0%be%d0%b4-%d0%be%d1%81%d0%bd\/\">\u0442\u0440\u0430\u0442\u0435\u0448\u043a\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438 &#8211; \u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u0430 \u0434\u043e \u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430\u045a\u0435 \u043e\u0434\u043b\u0443\u043a\u0438 \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438.<\/a><\/span><\/i><\/p>\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u043e \u0434\u0430 \u0433\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435?<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u0433\u0438 \u0432\u043d\u0435\u0441\u0435\u043c\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438 \u043f\u043e\u0434\u0430\u0442\u043e\u0446\u0438 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u0432\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438, \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0435 \u0434\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u0442\u0435 <\/span><strong>\u043a\u043e\u0438 \u0441\u0435 \u0442\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0448\u0442\u043e \u0433\u0438 \u0438\u043c\u0430\u0430\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0438 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0438.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0424\u043e\u043a\u0443\u0441\u043e\u0442 \u043a\u043e\u043d \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u045a\u0435 \u0438 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0435 \u0435\u0434\u0435\u043d \u043e\u0434 \u043a\u043b\u0443\u0447\u043d\u0438\u0442\u0435 \u0447\u0435\u043a\u043e\u0440\u0438 \u0432\u043e \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u043e \u0447\u043b\u0435\u043d\u043e\u0432\u0438 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430. \u0410\u043a\u043e \u0433\u043e \u0433\u043b\u0435\u0434\u0430\u0442\u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b \u043a\u0430\u043a\u043e \u043a\u043b\u0438\u0435\u043d\u0442, \u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u043a\u0430\u043a\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434, \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0433\u0438 \u0433\u0440\u0443\u043f\u0438\u0440\u0430\u043c\u0435 \u0441\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0432\u043e \u0442\u0440\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438: <\/span><a href=\"https:\/\/online.hbs.edu\/blog\/post\/types-of-customer-needs\"><span style=\"font-weight: 400;\">\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438, \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u0438 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041d\u0430\u0458\u043e\u043f\u0438\u043f\u043b\u0438\u0432\u0430 \u0438 \u043d\u0430\u0458\u043e\u0447\u0438\u0433\u043b\u0435\u0434\u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0448\u0442\u043e \u0458\u0430 \u0438\u043c\u0430\u0430\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0430 <\/span><strong>\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0437\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u043e\u0441\u0442<\/strong><span style=\"font-weight: 400;\">. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0438\u043c \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0448\u0438\u0440\u043e\u043a \u0441\u043f\u0435\u043a\u0442\u0430\u0440 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0432\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u043a\u043e\u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u0430\u0442 \u0441\u0432\u043e\u0458\u043e\u0442 \u0440\u0430\u0431\u043e\u0442\u0435\u043d \u0434\u0435\u043d \u0438\u043b\u0438 \u0441\u043b\u043e\u0431\u043e\u0434\u043d\u043e \u0432\u0440\u0435\u043c\u0435.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0410\u0458\u0434\u0435 \u0434\u0430 \u043a\u0430\u0436\u0435\u043c\u0435 \u0432\u0430\u043a\u0430: \u0430\u043a\u043e \u0431\u0430\u0440\u0430\u043c\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0437\u0430 \u0443\u0441\u043b\u0443\u0433\u0438 \u0437\u0430 \u043f\u0440\u0435\u043a\u0438\u043d\u0438 \u043d\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u0438\u0447\u043d\u0430 \u0435\u043d\u0435\u0440\u0433\u0438\u0458\u0430 \u0438\u043b\u0438 \u0432\u043e\u0434\u0430 \u0432\u043e \u043d\u0430\u0448\u0435\u0442\u043e \u0441\u043e\u0441\u0435\u0434\u0441\u0442\u0432\u043e, \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0458\u0430 \u043e\u0442\u0432\u043e\u0440\u0438\u043c\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u043e\u0442 \u043f\u043e\u0440\u0442\u0430\u043b \u0437\u0430 \u0434\u0430 \u0434\u043e\u0431\u0438\u0435\u043c\u0435 \u043d\u0430\u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u0418\u043b\u0438, \u043f\u0440\u0435\u043a\u0443 \u043d\u0430\u043f\u0438\u0441 \u0432\u043e \u0432\u0435\u0441\u043d\u0438\u043a, \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u0435\u043c\u0435 \u043a\u043e\u0433\u0430 \u0438 \u043a\u0430\u0434\u0435 \u0441\u0435 \u043e\u0434\u0440\u0436\u0443\u0432\u0430 \u043f\u0440\u0435\u043c\u0438\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u0434\u043e\u043b\u0433\u043e\u043e\u0447\u0435\u043a\u0443\u0432\u0430\u043d\u0430\u0442\u0430 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0430 \u0432\u043e \u043d\u0430\u0448\u0438\u043e\u0442 \u0433\u0440\u0430\u0434. \u041d\u0438\u0435 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0434\u043e\u0437\u043d\u0430\u0435\u043c\u0435 \u043d\u0435\u043a\u043e\u0438 \u043f\u043e\u043c\u0430\u043b\u043a\u0443 \u0443\u0431\u0430\u0432\u0438 \u0438 \u0432\u0430\u0436\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u0437\u0433\u043e\u043b\u0435\u043c\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0446\u0435\u043d\u0438\u0442\u0435 \u043d\u0430 \u0433\u043e\u0440\u0438\u0432\u0430\u0442\u0430.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">\u041d\u0430 \u0441\u0435\u043a\u043e\u0458 \u043c\u0435\u0434\u0438\u0443\u043c \u0435 \u0434\u0430 \u043e\u0434\u0440\u0435\u0434\u0438 \u043a\u0430\u043a\u043e \u045c\u0435 \u0441\u0435 \u0438\u0441\u0442\u0430\u043a\u043d\u0435 \u043d\u0430 \u0437\u0430\u0441\u0438\u0442\u0435\u043d\u043e\u0442\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u043e \u043d\u0435\u0431\u043e. \u041a\u043e\u0433\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0437\u0431\u043e\u0440 \u0437\u0430 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0437\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u0430<\/span> <strong>\u0431\u0440\u0437\u0438\u043d\u0430\u0442\u0430 \u0438\u043b\u0438 \u043a\u0440\u0435\u0434\u0438\u0431\u0438\u043b\u0438\u0442\u0435\u0442\u043e\u0442<\/strong><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">\u0432\u043e \u0437\u0430\u0432\u0438\u0441\u043d\u043e\u0441\u0442 \u043e\u0434 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0432\u0440\u0437 \u043a\u043e\u0438 \u0458\u0430 \u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 (\u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0438\u043c\u0430\u0458\u0442\u0435 \u0433\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0438\u0441\u0442\u043e \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0440\u0435\u043a\u043e\u0432\u043c\u0435 \u0432\u043e \u043f\u0440\u0432\u0438\u043e\u0442 \u0434\u0435\u043b \u043e\u0434 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430 \u0438 \u0437\u0430 \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043a\u0443\u0440\u0441\u043e\u0442 <a href=\"https:\/\/journalift.org\/mk\/courses\/%d0%b3%d1%80%d0%b0%d0%b4%d0%b5%d1%9a%d0%b5-%d0%b8-%d0%b0%d0%bd%d0%b3%d0%b0%d0%b6%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0-%d0%bc%d0%b5%d0%b4%d0%b8%d1%83%d0%bc%d1%81%d0%ba%d0%b0%d1%82%d0%b0-%d0%b7\/\">\u0413\u0440\u0430\u0434\u0435\u045a\u0435 \u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438\u0442\u0435 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0438<\/a>).<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0410\u043a\u043e \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0442\u0435 \u043d\u0430 \u0431\u0440\u0437\u0438\u043d\u0430\u0442\u0430 \u0438 \u043f\u0440\u0430\u0432\u043e\u0442\u043e \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 &#8220;\u0437\u043d\u0430\u0430\u0442 \u0441\u00e8 \u0432\u0435\u0434\u043d\u0430\u0448&#8221;, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0441\u0442\u0430\u043a\u043d\u0435\u0442\u0435 \u043c\u0435\u0453\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430\u0442\u0430 \u043a\u0430\u043a\u043e \u043b\u0438\u0434\u0435\u0440 \u0432\u043e \u043f\u043b\u0430\u0441\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u043d\u0430\u0458\u043d\u043e\u0432\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u041e\u0432\u043e\u0458 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043f\u043e\u0433\u043e\u0434\u0435\u043d \u0437\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0447\u0438\u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438, \u0441\u043e \u043f\u043e\u043c\u043e\u0448 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0432\u0440\u0441\u043a\u0438, \u043f\u043e\u043b\u0435\u0441\u043d\u043e \u0438 \u043f\u043e\u0431\u0440\u0437\u043e \u0434\u043e\u0430\u0453\u0430\u0430\u0442 \u0434\u043e \u0438\u0437\u0432\u043e\u0440\u043e\u0442.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041e\u0434 \u0434\u0440\u0443\u0433\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u0432\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043f\u043e\u0441\u0442-\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u0438 \u043f\u043e\u043f\u043b\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u043b\u0430\u0436\u043d\u0438 \u0432\u0435\u0441\u0442\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435 \u043a\u043e\u043d \u043d\u0430\u0458\u0432\u0438\u0441\u043e\u043a \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434 \u043d\u0430 \u0442\u043e\u0447\u043d\u043e\u0441\u0442 \u043d\u0430\u043c\u0435\u0441\u0442\u043e \u0431\u0440\u0437\u0438\u043d\u0430. \u0412\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438 \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0442\u0430\u043a\u0432\u0430 \u0443\u0440\u0435\u0434\u0443\u0432\u0430\u0447\u043a\u0430 \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u0458\u0430 \u0435 \u0411\u0438-\u0411\u0438-\u0421\u0438. \u041d\u0438\u0432\u043d\u0430\u0442\u0430 \u0443\u0440\u0435\u0434\u043d\u0438\u0447\u043a\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430 \u043d\u0430 <\/span><a href=\"https:\/\/www.bbc.com\/news\/help-41670342\"><span style=\"font-weight: 400;\">\u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u0458\u0430\u0432\u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0431\u0430<\/span><\/a><span style=\"font-weight: 400;\">: \u201e\u041d\u0438\u0435 \u0441\u043c\u0435 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u043d\u0438, \u043d\u0435\u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u043d\u0438 \u0438 \u0438\u0441\u043a\u0440\u0435\u043d\u0438. \u041d\u0438\u0435 \u0441\u043c\u0435 \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u0438 \u043d\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043d\u0430\u0458\u0432\u0438\u0441\u043e\u043a\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0438 \u043d\u0430 \u0442\u043e\u0447\u043d\u043e\u0441\u0442 \u0438 \u043d\u0435\u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u043d\u043e\u0441\u0442 \u0438 \u043d\u0430\u0441\u0442\u043e\u0458\u0443\u0432\u0430\u043c\u0435 \u0434\u0430 \u0438\u0437\u0431\u0435\u0433\u043d\u0435\u043c\u0435 \u043d\u0430\u043c\u0435\u0440\u043d\u043e \u0438\u043b\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0458\u0430\u043b\u043d\u043e \u0434\u0430 \u0458\u0430 \u0434\u043e\u0432\u0435\u0434\u0435\u043c\u0435 \u0432\u043e \u0437\u0430\u0431\u043b\u0443\u0434\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430. \u041d\u0430\u0448\u0430\u0442\u0430 \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u043e\u0441\u0442 \u043d\u0430 \u043d\u0435\u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u043d\u043e\u0441\u0442 \u0435 \u0432\u043e \u0441\u0440\u0446\u0435\u0442\u043e \u043d\u0430 \u043e\u0432\u043e\u0458 \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0431\u0430 \u201c.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/03-Socijalne-potrebe-1024x506.png\" alt=\"&#x421;&#x43E;&#x446;&#x438;&#x458;&#x430;&#x43B;&#x43D;&#x438; &#x43F;&#x43E;&#x442;&#x440;&#x435;&#x431;&#x438;\" class=\"wp-image-9000\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/03-Socijalne-potrebe-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/03-Socijalne-potrebe-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/03-Socijalne-potrebe-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/03-Socijalne-potrebe.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0435 \u0440\u0435\u0444\u043b\u0435\u043a\u0442\u0438\u0440\u0430\u0430\u0442 \u0432\u043e \u0447\u043e\u0432\u0435\u0447\u043a\u0438\u043e\u0442 \u0441\u0442\u0440\u0435\u043c\u0435\u0436 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0435\u043d \u043d\u0430 \u043e\u0434\u0440\u0435\u0434\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0432\u043e \u043d\u0435\u0433\u043e\u0432\u0430\u0442\u0430 \u043e\u043a\u043e\u043b\u0438\u043d\u0430. \u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0435 \u0441\u0435 \u043e\u0447\u0438\u0433\u043b\u0435\u0434\u043d\u0438 \u043d\u0430 \u043f\u0440\u0432 \u043f\u043e\u0433\u043b\u0435\u0434 \u0434\u043e \u0441\u0442\u0435\u043f\u0435\u043d \u0434\u043e \u043a\u043e\u0458 \u0442\u0438\u0435 \u0441\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438. \u0421\u0435\u043f\u0430\u043a, \u0432\u0440\u0437 <a href=\"https:\/\/www.americanpressinstitute.org\/publications\/research-review\/people-pay-for-news-that-reinforces-their-social-identities\/\">\u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u043d\u0430\u0443\u0447\u043d\u0438 <\/a><\/span><span style=\"font-weight: 400;\">\u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0430<\/span><span style=\"font-weight: 400;\">, \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u0442\u0430 \u0437\u0430 \u043e\u0434\u0440\u0436\u0443\u0432\u0430\u045a\u0435 \u0438 \u043f\u043e\u0434\u043e\u0431\u0440\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u043e\u0442 \u0441\u0442\u0430\u0442\u0443\u0441 \u0432\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0441\u0435 <\/span><strong>\u0433\u043b\u0430\u0432\u043d\u0438\u0442\u0435 \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b\u0438 \u0448\u0442\u043e \u0433\u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0430\u0430\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u0434\u0435\u043b \u043e\u0434 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u0434\u0430 \u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u0421\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0448\u0442\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u0438 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0430\u0442 \u0441\u043e \u0437\u0430\u0447\u043b\u0435\u043d\u0443\u0432\u0430\u045a\u0435 \u0438 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0437\u0430\u0432\u0438\u0441\u0430\u0442 \u043e\u0434 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u0438 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430\u0442\u0435.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0421\u043e \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0458\u0430 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0430\u0442 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043f\u0440\u0438\u0437\u043d\u0430\u0442\u0438 \u043a\u0430\u043a\u043e \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u043f\u0430\u0442\u0440\u0438\u043e\u0442\u0438, \u0431\u0435\u0437 \u043e\u0433\u043b\u0435\u0434 \u0434\u0430\u043b\u0438 \u0442\u0438\u0435 \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0436\u0438\u0432\u0435\u0430\u0442 \u0432\u043e \u0440\u043e\u0434\u043d\u0438\u043e\u0442 \u0433\u0440\u0430\u0434 \u0438\u043b\u0438 \u0441\u0435 \u0447\u043b\u0435\u043d\u043e\u0432\u0438 \u043d\u0430 \u0434\u0438\u0458\u0430\u0441\u043f\u043e\u0440\u0430\u0442\u0430. \u0413\u0440\u0430\u0453\u0430\u043d\u0438\u0442\u0435 \u043a\u043e\u0438 \u0433\u043e \u0433\u0440\u0430\u0434\u0430\u0442 \u0441\u0432\u043e\u0458\u043e\u0442 \u0438\u0434\u0435\u043d\u0442\u0438\u0442\u0435\u0442 \u043d\u0430 \u0431\u0443\u043d\u0442, \u043e\u0442\u043f\u043e\u0440, \u043f\u0440\u043e\u0442\u0438\u0432\u0435\u045a\u0435, \u043b\u0435\u0441\u043d\u043e \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0441\u043b\u043e\u0433\u0430\u043d\u043e\u0442 \u043d\u0430 Pe\u0161\u010danik: \u201e\u0410\u043a\u043e \u0441\u0442\u0435 \u0434\u043e\u0431\u0440\u043e, \u0442\u043e\u0433\u0430\u0448 \u043d\u0438\u0448\u0442\u043e\u201c. \u0418\u043b\u0438 \u0434\u0430 \u0441\u0435 \u0432\u0440\u0430\u0442\u0438\u043c\u0435 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u043e\u0434 \u0441\u0430\u043c\u0438\u043e\u0442 \u043f\u043e\u0447\u0435\u0442\u043e\u043a, \u0420\u0438\u0458\u0430\u043b\u0434\u0430 \u0438 \u0411\u043e\u0458\u0430\u043d, \u0441\u043e \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0441\u043a\u0438\u043e\u0442 \u043f\u043e\u0440\u0442\u0430\u043b, \u0442\u0438\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0458\u0430 \u0438\u0441\u043f\u043e\u043b\u043d\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0435\u043d\u0438 \u0432\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043a\u0430\u043a\u043e \u0433\u0440\u0438\u0436\u043b\u0438\u0432\u0438 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u0438 \u043d\u0430 \u0432\u043e\u0441\u043f\u0438\u0442\u0430\u043d\u0438\u0435\u0442\u043e \u0438 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u0434\u0435\u0446\u0430.\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u0415\u043c\u043e\u0442\u0438\u0432\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0417\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043e\u0434 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043a\u043e\u0438 \u0441\u0435 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u0430\u0442 \u043d\u0430 \u043d\u0430\u0434\u0432\u043e\u0440\u0435\u0448\u043d\u0430 \u0432\u0430\u043b\u0438\u0434\u0430\u0446\u0438\u0458\u0430, \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0435 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u0430\u0442 \u043d\u0430 \u0438\u043d\u0442\u0438\u043c\u043d\u0438 \u0447\u0443\u0432\u0441\u0442\u0432\u0430. \u0412\u043e \u0443\u0448\u0442\u0435 \u043f\u043e\u0433\u043e\u043b\u0435\u043c\u0430 \u043c\u0435\u0440\u0430 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u0438 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438, \u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0438\u0441\u043f\u043e\u043b\u043d\u0430\u0442 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0441\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430 \u043f\u0440\u0435\u043a\u0443 \u0458\u0430\u0441\u043d\u043e \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0438 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u043d\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c. \u041e\u0434\u0433\u043e\u0432\u0430\u0440\u0430\u0458\u045c\u0438 \u043d\u0430 \u0435\u043c\u043e\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435,<\/span> <strong>\u0447\u0438\u0442\u0430\u0447\u043a\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u0441\u0435 \u0433\u0440\u0430\u0434\u0438 \u043d\u0430 \u043d\u0430\u0458\u0441\u0438\u043b\u0435\u043d \u043d\u0430\u0447\u0438\u043d.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0448\u0430\u0442\u0430 \u0438\u043c\u0430\u0433\u0438\u043d\u0430\u0440\u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u043a\u0430 \u0420\u0438\u0458\u0430\u043b\u0434\u0430, \u043d\u0430\u043c\u0435\u0441\u0442\u043e \u0434\u0430 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438 \u043a\u043e\u043d \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u043e\u0442 \u0441\u0442\u0430\u0442\u0443\u0441 \u043d\u0430 \u0438\u0434\u0435\u0430\u043b\u043d\u0430 \u043c\u0430\u0458\u043a\u0430, \u043c\u043e\u0436\u0435\u0431\u0438 \u0438\u043c\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043f\u0440\u0438\u043f\u0430\u0453\u0430 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u043d\u0430 \u0436\u0435\u043d\u0438 \u043a\u043e\u0438 \u0438\u0441\u043a\u0440\u0435\u043d\u043e \u0438 \u0431\u0435\u0437 \u0440\u0430\u0437\u0443\u0431\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0433\u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u0443\u0432\u0430\u0430\u0442 \u0441\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438 \u043d\u0430 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u043e\u0442\u043e. \u0412\u043e \u0442\u043e\u0458 \u0441\u043b\u0443\u0447\u0430\u0458, \u0437\u0430 \u0420\u0438\u0458\u0430\u043b\u0434\u0430 \u043f\u043e\u043f\u0440\u0438\u0444\u0430\u0442\u043b\u0438\u0432 \u0431\u0438 \u0431\u0438\u043b\u043e \u043e\u0437\u0430 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0441\u043a\u0438\u043e\u0442 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u043e\u0440\u0442\u0430\u043b \u0441\u043e \u0441\u043b\u043e\u0433\u0430\u043d\u043e\u0442: \u201e\u0417\u0430 \u0441\u0438\u0442\u0435 \u043d\u0435\u0441\u043e\u0432\u0440\u0448\u0435\u043d\u0438 \u043c\u0430\u0458\u043a\u0438\u201c.&#13;\n<\/p>\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u043e \u043c\u043e\u0436\u0435 \u043d\u0435\u043a\u043e\u0458 \u0448\u0442\u043e \u043d\u0435 \u0447\u0443\u043b \u0437\u0430 \u0432\u0430\u0441 \u0434\u0430 \u0441\u0442\u0430\u043d\u0435 \u0447\u043b\u0435\u043d \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430?<\/h2>\n\n<p class=\"wp-block-paragraph\">\u041e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u0433\u0438 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043c\u0435 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0435\u043a\u0443 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0458\u0430 \u0438 \u043f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438, \u043c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u043f\u0440\u0435\u043c\u0438\u043d\u0435\u043c\u0435 \u043d\u0430 \u0441\u043b\u0435\u0434\u043d\u0438\u043e\u0442 \u0447\u0435\u043a\u043e\u0440 \u0432\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u0442 \u043d\u0430 \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u0440\u0435\u043c\u0435 \u0435 \u0434\u0430 \u0441\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430 \u043d\u0430\u0447\u0438\u043d\u043e\u0442 \u043d\u0430 \u043a\u043e\u0458 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0442\u0430\u043f\u0443\u0432\u0430\u0430\u0442 \u0432\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441\u043e \u043d\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438, \u043a\u0430\u043a\u043e \u0442\u0438\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0430\u0442 \u0441\u043e \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438 \u0448\u0442\u043e \u0433\u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0430 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u0438 \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0430\u0442 \u0447\u043b\u0435\u043d\u043e\u0432\u0438 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438. \u0410\u043b\u0430\u0442\u043a\u0430\u0442\u0430 \u0448\u0442\u043e \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u043c\u0435 \u0437\u0430 \u043e\u0432\u0430 \u0435 <\/span><strong>\u0438\u043d\u043a\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438<\/strong><span style=\"font-weight: 400;\"> \u0438 \u0441\u0435 \u0437\u0430\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0438\u0441\u043f\u0440\u043e\u0431\u0430\u043d\u0438 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0418\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0438\u043b\u0443\u0441\u0442\u0440\u0438\u0440\u0430 4 \u0444\u0430\u0437\u0438 \u043d\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0448\u0442\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u0438 \u0438\u0437\u0432\u0440\u0448\u0443\u0432\u0430\u0430\u0442 \u0437\u0430 \u0434\u0430 \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0442 \u043e\u0434 \u043d\u0435\u043a\u043e\u0458 \u0448\u0442\u043e \u0432\u043e\u043e\u043f\u0448\u0442\u043e \u043d\u0435 \u0441\u043b\u0443\u0448\u043d\u0430\u043b \u0437\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0434\u043e \u0447\u043b\u0435\u043d \u043d\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430. \u041e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u0444\u0430\u0437\u0438 \u043d\u0430 \u0438\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0441\u0435: \u0441\u0432\u0435\u0441\u043d\u043e\u0441\u0442, \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430, \u0430\u043a\u0446\u0438\u0458\u0430 \u0438 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/04-Svijest-1024x506.png\" alt=\"&#x421;&#x432;&#x435;&#x441;&#x442;\" class=\"wp-image-9004\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/04-Svijest-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/04-Svijest-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/04-Svijest-768x380.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/04-Svijest.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u0421\u0432\u0435\u0441\u0442<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041f\u0440\u0432\u0430\u0442\u0430 \u0444\u0430\u0437\u0430 \u043e\u0434 \u0438\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0435 \u0444\u0430\u0437\u0430 \u043d\u0430 \u0441\u0432\u0435\u0441\u0442 \u0438 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 <\/span><strong>\u043f\u0440\u0432 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0448\u0442\u043e \u043b\u0443\u0453\u0435\u0442\u043e \u0433\u043e \u0438\u043c\u0430\u0430\u0442 \u0441\u043e \u043d\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c<\/strong><span style=\"font-weight: 400;\">. \u041f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u043d\u0430\u0447\u0438\u043d\u0438 \u043a\u0430\u043a\u043e \u043d\u0435\u043a\u043e\u0458 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0437\u043d\u0430\u0435 \u0437\u0430 \u043d\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u0438 \u0434\u0430 \u0432\u043b\u0435\u0437\u0435 \u0432\u043e \u0438\u043d\u043a\u0430\u0442\u0430. \u041c\u043e\u0436\u0435\u043c\u0435 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0434\u0435\u043b\u0438\u043c\u0435 \u043d\u0430 \u0442\u0440\u0438 \u0432\u0438\u0434\u0430:<\/span><\/p>\n\n<ul class=\"wp-block-list\"><li>\u043a\u0430\u043d\u0430\u043b\u0438 \u043a\u043e\u0438 \u0441\u0435 \u043d\u0430\u0448\u0430 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442,<\/li><li>\u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u0438<\/li><li>\u043f\u043b\u0430\u0442\u0435\u043d\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430.  <\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">\u041e\u0440\u0433\u0430\u043d\u0441\u043a\u0438, \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043d\u00e8 \u043d\u0430\u0458\u0434\u0430\u0442 \u043f\u0440\u0435\u043a\u0443 \u0434\u043e\u0431\u0430\u0440 SEO (\u043f\u0440\u0438 \u043f\u0440\u0435\u0431\u0430\u0440\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 Google, \u043d\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u0431\u0435\u0448\u0435 \u043c\u0435\u0453\u0443 \u043f\u0440\u0432\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438), \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438 (\u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0435\u043a\u0443 \u0434\u043e\u0431\u0440\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043d\u0430 \u0445\u0430\u0448\u0442\u0430\u0433\u043e\u0432\u0438 \u0438\u043b\u0438 \u043b\u043e\u043a\u0430\u0446\u0438\u0438) \u0438\u043b\u0438 \u0432\u043e \u043e\u0444\u043b\u0430\u0458\u043d \u0441\u0432\u0435\u0442\u043e\u0442 (\u0444\u043e\u0440\u0443\u043c\u0438, \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438 \u043d\u0430\u0441\u0442\u0430\u043d\u0438 \u0448\u0442\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043c\u0435 \u0438\u043b\u0438 \u0443\u0447\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u043c\u0435). &#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043e\u0434 \u0434\u0440\u0443\u0433\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 (\u043d\u0430 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u0438 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430), \u043d\u043e \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0438 \u043e\u0434 \u043d\u0430\u0448\u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438, \u043f\u043e\u0434\u0434\u0440\u0436\u0443\u0432\u0430\u0447\u0438 \u0438\u043b\u0438 \u0447\u043b\u0435\u043d\u043e\u0432\u0438 \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430 (\u0441\u043e \u0438\u0441\u043f\u0440\u0430\u045c\u0430\u045a\u0435 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0434\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0438\u0458\u0430\u0442\u0435\u043b\u0438 \u0438\u043b\u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u0443\u0432\u0430\u045a\u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438 \u0441\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0431\u0435\u043d\u0438\u0446\u0438).&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041f\u043b\u0430\u0442\u0435\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 (\u0413\u0443\u0433\u043b, \u0424\u0435\u0458\u0441\u0431\u0443\u043a, \u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c, \u0408\u0443\u0442\u0458\u0443\u0431 \u0438 \u0441\u043b.), \u041f\u043b\u0430\u0442\u0435\u043d\u0438 \u041f\u0420-\u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0438, \u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0441\u0442\u0432\u0430 \u0438 \u0430\u043d\u0433\u0430\u0436\u043c\u0430\u043d \u043d\u0430 \u0438\u043d\u0444\u043b\u0443\u0435\u043d\u0441\u0435\u0440\u0438. \u0410\u043a\u043e \u0441\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c \u043e\u0434 \u0433\u0440\u0430\u0453\u0430\u043d\u0441\u043a\u043e\u0442\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e \u043e\u0434 \u0411\u043e\u0441\u043d\u0430 \u0438 \u0425\u0435\u0440\u0446\u0435\u0433\u043e\u0432\u0438\u043d\u0430, \u0425\u0440\u0432\u0430\u0442\u0441\u043a\u0430 \u0438\u043b\u0438 \u0421\u0440\u0431\u0438\u0458\u0430, \u0438\u043c\u0430\u043c\u0435 \u0434\u043e\u0431\u0440\u0438 \u0432\u0435\u0441\u0442\u0438 \u0437\u0430 \u0432\u0430\u0441: \u043f\u0440\u0435\u043a\u0443 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u201e<\/span><a href=\"https:\/\/www.google.com\/grants\/\"><span style=\"font-weight: 400;\">Google Ad Grants<\/span><\/a><span style=\"font-weight: 400;\">\u201c, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0430\u043f\u043b\u0438\u0446\u0438\u0440\u0430\u0442\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u0443\u045f\u0435\u0442 \u0434\u043e 10 000 \u0423\u0421\u0414 \u043d\u0430 \u201e Google.com \u201c.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/05-Interakcija-1024x506.png\" alt=\"&#x418;&#x43D;&#x442;&#x435;&#x440;&#x430;&#x43A;&#x446;&#x438;&#x458;&#x430;\" class=\"wp-image-9008\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/05-Interakcija-1024x506.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/05-Interakcija-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/05-Interakcija-768x379.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/09\/05-Interakcija.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u0418\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u0442\u043e\u0440\u0430\u0442\u0430 \u0444\u0430\u0437\u0430 \u0435 \u0444\u0430\u0437\u0430 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430 \u0438 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u043c\u043e\u043c\u0435\u043d\u0442 <\/span><strong>\u043a\u043e\u0433\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0436\u0443\u0432\u0430\u0430\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0437\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u041d\u0430\u0447\u0438\u043d\u0438\u0442\u0435 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430 \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438, \u043e\u0434 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0430 \u043a\u0430\u043a\u043e \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438, \u043f\u0440\u0435\u043a\u0443 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438, \u0441\u043f\u043e\u0434\u0435\u043b\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u0438\u043b\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043e\u0431\u0440\u0430\u045c\u0430\u045a\u0435 \u0434\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438 \u0438\u043b\u0438 \u0434\u043e \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0458\u0430\u0442\u0430 \u043f\u0440\u0435\u043a\u0443 \u0435-\u043f\u043e\u0448\u0442\u0430 \u0438\u043b\u0438 \u043f\u043e\u0440\u0430\u043a\u0430. \u0421\u043e \u0446\u0435\u043b \u0434\u0430 \u0433\u043e \u0437\u0430\u0434\u0440\u0436\u0430\u0442\u0435 \u043d\u0438\u0432\u043d\u043e\u0442\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u0442\u0435 \u0435\u0434\u043d\u0438 \u0441\u043e \u0434\u0440\u0443\u0433\u0438, \u043a\u043b\u0443\u0447\u043d\u043e \u0435 \u0434\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438, \u0435-\u043f\u043e\u0448\u0442\u0430 \u0438 \u043f\u043e\u0440\u0430\u043a\u0438.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0415\u0434\u0435\u043d \u043e\u0434 \u043d\u0430\u0458\u0435\u0444\u0438\u043a\u0430\u0441\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0438 \u043d\u0430 \u043a\u043e\u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0430\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0437\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430\u0442 \u043d\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u0435\u043d \u0431\u0438\u043b\u0442\u0435\u043d \u0438\u043b\u0438 \u0434\u0430 \u0441\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0430\u0442 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430. \u0421\u00e8 \u0434\u043e\u0434\u0435\u043a\u0430 \u0437\u0431\u043e\u0440\u0443\u0432\u0430\u043c\u0435 \u0437\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0438, \u043f\u0440\u043e\u043c\u043e \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043d\u0438 \u0432\u0435\u0440\u0437\u0438\u0438 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u0443\u0441\u043b\u0443\u0433\u0438, \u043d\u0438\u0435 \u0437\u0431\u043e\u0440\u0443\u0432\u0430\u043c\u0435 \u0437\u0430 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430, \u0430 \u043d\u0435 \u0437\u0430 \u0430\u043a\u0446\u0438\u0458\u0430 \u0438\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0458\u0430. \u0427\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0441\u0435 \u0441\u043e \u0435\u0434\u043d\u0430\u0442\u0430 \u043d\u043e\u0433\u0430 \u0432\u043d\u0430\u0442\u0440\u0435, \u0430 \u0434\u0440\u0443\u0433\u0430\u0442\u0430 \u043d\u0430\u0434\u0432\u043e\u0440 \u043e\u0434 \u043d\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430.\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u0410\u043a\u0446\u0438\u0458\u0430<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0422\u0440\u0435\u0442\u0430\u0442\u0430 \u0444\u0430\u0437\u0430 \u0435 \u0444\u0430\u0437\u0430 \u043d\u0430 \u0430\u043a\u0446\u0438\u0458\u0430 \u0438\u043b\u0438 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0431\u0430 \u0438 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 <\/span><strong>\u043c\u043e\u043c\u0435\u043d\u0442 \u043a\u043e\u0433\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u043e\u043d\u0438\u0440\u0430\u0430\u0442 \u0438\u043b\u0438 \u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438<\/strong><span style=\"font-weight: 400;\">. \u041f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0441\u0438\u0442\u0435 \u043f\u0440\u0430\u0448\u0430\u045a\u0430 \u0441\u0435\u0433\u0430 \u0435: \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0430\u0442\u0435 \u043d\u0435\u043a\u043e\u0433\u043e \u0434\u0430 \u043f\u0440\u0435\u043c\u0438\u043d\u0435 \u043e\u0434 \u0444\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0446\u0438\u0458\u0430 \u0432\u043e \u0444\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 \u0434\u0435\u0458\u0441\u0442\u0432\u0443\u0432\u0430\u045a\u0435?\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u043e \u0437\u0430\u0432\u0438\u0441\u043d\u043e\u0441\u0442 \u043e\u0434 \u043b\u0438\u0447\u043d\u0438\u043e\u0442 \u043a\u0430\u0440\u0430\u043a\u0442\u0435\u0440, <\/span><a href=\"https:\/\/www.americanpressinstitute.org\/publications\/reports\/survey-research\/common-subscriber-journeys\/\"><span style=\"font-weight: 400;\">\u043f\u0430\u0442\u043e\u0442 \u043e\u0434 \u043f\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u043e\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b \u0434\u043e \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u043d\u0438\u043a\u043e\u0442<\/span><\/a><span style=\"font-weight: 400;\"> \u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d. \u041d\u0435\u043a\u043e\u0438 \u043b\u0443\u0453\u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 paywall \u0438 \u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430\u0430\u0442 \u043e\u0434\u043b\u0443\u043a\u0430 \u0437\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430 \u043e\u0442\u043a\u0430\u043a\u043e \u045c\u0435 \u0458\u0430 \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0446\u0435\u043b\u0430\u0442\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430. \u0414\u0440\u0443\u0433\u0438\u0442\u0435 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u043d\u0438 \u043d\u0430 \u0446\u0435\u043d\u0438\u0442\u0435 \u0438 \u0441\u0435 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u043d\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0430\u043d\u0438 \u043f\u0440\u043e\u043c\u043e \u043f\u043e\u043d\u0443\u0434\u0438, \u043f\u043e\u043f\u0443\u0441\u0442\u0438 \u0438\u043b\u0438 \u043a\u0443\u043f\u043e\u043d\u0438. \u041d\u0435\u043a\u043e\u0438 \u0434\u043e\u0431\u0440\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u0430\u0442 \u043d\u0430 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u0438 \u0435-\u043f\u043e\u0448\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u045a\u0438 \u043a\u043e\u0438 \u0441\u0435 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u043e\u043d \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u0438 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438. \u0412\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u0438\u0442\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0448\u0442\u043e \u0433\u0438 \u0441\u043e\u0437\u0434\u0430\u0434\u043e\u0432\u0442\u0435, \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0435\u0442\u043e\u0434\u0438 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0458\u0430 \u0437\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438.\u00a0\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u041b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u0418\u0430\u043a\u043e \u0432\u043e \u0442\u0440\u0435\u0442\u0430\u0442\u0430 \u0444\u0430\u0437\u0430 \u043e\u0434 \u0430\u043a\u0446\u0438\u0458\u0430\u0442\u0430, \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u0435\u045c\u0435 \u0434\u0430\u0434\u043e\u0430 \u0434\u043e\u043d\u0430\u0446\u0438\u0458\u0430 \u0438\u043b\u0438 \u043f\u043b\u0430\u0442\u0438\u0458\u0430 \u043f\u0440\u0435\u0442\u043f\u043b\u0430\u0442\u0430, \u043e\u0432\u0430 \u043d\u0435 \u0435 \u043a\u0440\u0430\u0458 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0438\u043d\u043a\u0430 \u0437\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0427\u0435\u0442\u0432\u0440\u0442\u0430\u0442\u0430 \u0444\u0430\u0437\u0430 \u0435 \u0444\u0430\u0437\u0430 \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442 \u0438 \u0442\u0430\u0430 \u0435 \u043a\u043b\u0443\u0447\u043d\u0430 \u0432\u043e \u0433\u0440\u0430\u0434\u0435\u045a\u0435\u0442\u043e \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438. \u0417\u0430 \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0444\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 \u043b\u043e\u0458\u0430\u043b\u043d\u043e\u0441\u0442, <\/span><strong>\u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0458\u0430 \u043e\u043f\u0440\u0430\u0432\u0434\u0430\u0442\u0435 \u0434\u043e\u0432\u0435\u0440\u0431\u0430\u0442\u0430 \u0448\u0442\u043e \u0432\u0438 \u0458\u0430 \u0434\u0430\u0434\u043e\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435<\/strong><span style=\"font-weight: 400;\">. \u041e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438 \u0434\u0435\u043a\u0430 \u0432\u043e \u043e\u0432\u0430\u0430 \u0444\u0430\u0437\u0430 \u045c\u0435 \u0433\u043e \u0438\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u043e\u043d\u0430 \u0448\u0442\u043e \u0447\u043b\u0435\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430 \u0433\u043e \u043e\u0447\u0435\u043a\u0443\u0432\u0430\u0430\u0442 \u043e\u0434 \u0432\u0430\u0441. \u0410\u043a\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435 \u0434\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u0443\u0432\u0430\u0442\u0435 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430, \u0438\u043c\u0430 \u0433\u043e\u043b\u0435\u043c\u0438 \u0448\u0430\u043d\u0441\u0438 \u0434\u0430 \u0434\u043e\u0431\u0438\u0435\u0442\u0435 \u0430\u043a\u0442\u0438\u0432\u0435\u043d \u0447\u043b\u0435\u043d \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430, \u043d\u043e \u0438 \u0430\u043c\u0431\u0430\u0441\u0430\u0434\u043e\u0440 \u0438 \u043f\u0440\u043e\u043c\u043e\u0442\u043e\u0440 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0440\u0435\u043d\u0434.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u041f\u0430\u0442\u043e\u0442 \u0434\u043e \u043a\u0440\u0430\u0458\u043d\u0430\u0442\u0430 \u0446\u0435\u043b \u0431\u0430\u0440\u0430 \u0432\u0440\u0435\u043c\u0435, \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u043e\u0441\u0442 \u0438 \u0442\u0440\u043f\u0435\u043b\u0438\u0432\u043e\u0441\u0442, \u043d\u043e \u043d\u0430 \u043a\u0440\u0430\u0458\u043e\u0442 \u0432\u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u0434\u043e\u0431\u0438\u0442\u043d\u0430 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0458\u0430 \u0438 \u0437\u0430 \u0432\u0430\u0441 \u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438, \u0438 \u0437\u0430\u0440\u0435\u043c \u0442\u043e\u0430 \u043d\u0435 \u0435 \u0441\u043e\u043d\u043e\u0442 \u043d\u0430 \u0441\u0435\u043a\u043e\u0458 \u043c\u0435\u0434\u0438\u0443\u043c? \u0421\u0435 \u043d\u0430\u0434\u0435\u0432\u0430\u043c\u0435 \u0434\u0435\u043a\u0430 \u045c\u0435 \u0441\u0442\u0430\u043d\u0435 \u0432\u0430\u0448\u0430 \u0440\u0435\u0430\u043b\u043d\u043e\u0441\u0442, \u0438 \u043a\u043e\u0433\u0430 \u0442\u043e\u0430 \u045c\u0435 \u0441\u0435 \u0441\u043b\u0443\u0447\u0438, <a href=\"https:\/\/journalift.org\/mk\/%d0%ba%d0%be%d0%bd%d1%82%d0%b0%d0%ba%d1%82\/\">\u043f\u0438\u0448\u0435\u0442\u0435 \u043d\u0438<\/a>, \u0437\u0430\u0442\u043e\u0430 \u0448\u0442\u043e \u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0432\u0440\u0435\u0434\u0438 \u0434\u0430 \u0441\u0435 \u0441\u043f\u043e\u0434\u0435\u043b\u0430\u0442.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u043e \u043f\u0440\u0432\u0438\u043e\u0442 \u0434\u0435\u043b \u043e\u0434 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430, \u0441\u043c\u0435 \u0437\u0430\u0432\u0440\u0448\u0438\u043b\u0435 \u0434\u043e\u0431\u0440\u0430 \u0440\u0430\u0431\u043e\u0442\u0430: \u0458\u0430 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u0432\u043c\u0435 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430\u0442\u0430, \u043e\u0431\u0458\u0430\u0441\u043d\u0438\u0432\u043c\u0435 \u0437\u043e\u0448\u0442\u043e \u0435 \u0432\u0430\u0436\u043d\u0430 \u0438 \u043a\u0430\u0436\u0430\u0432\u043c\u0435 \u043a\u0430\u0434\u0435 \u0438 \u043a\u0430\u043a\u043e \u0434\u0430 \u0458\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u043c\u0435. \u0408\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0432\u043c\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0430 \u0438 \u0441\u0435\u0433\u0430 \u0435 \u0432\u0440\u0435\u043c\u0435 \u0434\u0430 \u043e\u0434\u0438\u043c\u0435 \u0447\u0435\u043a\u043e\u0440 \u043f\u043e\u043d\u0430\u0442\u0430\u043c\u0443. \u0412\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u043c\u0435 \u0438\u043d\u043a\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0432\u043e \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430\u0442\u0430 \u0448\u0442\u043e \u045c\u0435 \u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0433\u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043c\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u043e \u0447\u043b\u0435\u043d\u043e\u0432\u0438 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0446\u0430. \u0421\u0435\u043f\u0430\u043a, [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":9016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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