{"id":9851,"date":"2021-11-01T12:54:35","date_gmt":"2021-11-01T11:54:35","guid":{"rendered":"https:\/\/journalift.org\/?p=9851"},"modified":"2021-11-01T12:54:35","modified_gmt":"2021-11-01T11:54:35","slug":"%d1%81%d1%83%d0%bf%d1%82%d0%b8%d0%bb%d0%bd%d0%be-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0%d0%be%d1%93%d0%b0%d1%9a%d0%b5-%d1%80%d0%b0%d0%bc%d0%bd%d0%be","status":"publish","type":"post","link":"https:\/\/journalift.org\/mk\/%d1%81%d1%83%d0%bf%d1%82%d0%b8%d0%bb%d0%bd%d0%be-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b8%d1%80%d0%b0%d1%9a%d0%b5-%d0%bd%d0%b0%d0%be%d1%93%d0%b0%d1%9a%d0%b5-%d1%80%d0%b0%d0%bc%d0%bd%d0%be\/","title":{"rendered":"\u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u2013 \u043d\u0430\u043e\u0453\u0430\u045a\u0435 \u0440\u0430\u043c\u043d\u043e\u0442\u0435\u0436\u0430"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043b\u043a\u0443 \u0438 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\u043d\u0435\u043d\u0430\u043c\u0435\u0442\u043b\u0438\u0432 \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u0442\u0435  \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438, \u043d\u043e \u0438 \u0434\u0430 \u0433\u0438 \u0438\u0437\u0431\u0435\u0433\u043d\u0430\u043c \u0431\u043b\u043e\u043a\u0430\u0442\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0438 \u0431\u0430\u043d\u0435\u0440\u0441\u043a\u043e\u0442\u043e \u0441\u043b\u0435\u043f\u0438\u043b\u043e. \u041d\u0438\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0432\u043c\u0435 \u043c\u0435\u0448\u0430\u0432\u0438\u043d\u0430 \u043e\u0434 \u0434\u0438\u0441\u043f\u043b\u0435\u0458-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0438 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u0430 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\u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442, \u043d\u0435 \u0441\u0435 \u0434\u0438\u0441\u043f\u043b\u0435\u0458-\u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043d\u043e \u0438\u043c\u0430\u0430\u0442 \u0438\u0441\u0442\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u0458\u0430). <strong>\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0442 \u0435 \u0432\u043e \u0442\u043e\u0430 \u0448\u0442\u043e<\/strong> &#8211; \u0448\u0442\u043e\u043c \u045c\u0435 \u043f\u0440\u0435\u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0434\u0430 \u043f\u043b\u0430\u045c\u0430\u0442\u0435 \u0437\u0430 \u0434\u0438\u0441\u043f\u043b\u0435\u0458-\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430\/\u0431\u0430\u043d\u0435\u0440\u043e\u0442, \u0441\u043e\u043e\u0431\u0440\u0430\u045c\u0430\u0458\u043e\u0442 \u0437\u0430\u043f\u0438\u0440\u0430.<\/em><\/li><li><em><strong>\u041d\u0438\u0435 \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u0432\u043c\u0435 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\u043d\u0430\u0458\u0434\u0435\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, \u043a\u043e\u0458\u0430, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0433\u0438 \u0438\u043c\u0430 \u0438\u0441\u0442\u0438\u0442\u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043a\u043e \u0438 \u0412\u0438\u0435. \u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0435 \u043f\u043e\u0441\u043a\u0430\u043f\u043e, \u043d\u043e \u0442\u0440\u0430\u0435 \u043f\u043e\u0434\u043e\u043b\u0433\u043e.<\/em><\/li><\/ol>\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0433\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u043c \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 (\u0434\u0435\u043b\u0443\u043c\u043d\u043e) \u0436\u0438\u0432\u0435\u0435 \u043e\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435. \u0414\u0430 \u0441\u0435 \u0431\u0438\u0434\u0435 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u0441\u0435 \u0434\u0440\u0436\u0438 \u0434\u043e \u0441\u0432\u043e\u0438\u0442\u0435 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u043e\u0431\u0458\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0430 \u0438 \u0435\u0442\u0438\u043a\u0430\u0442\u0430, \u043f\u043e\u043d\u0435\u043a\u043e\u0433\u0430\u0448 \u0434\u043e\u0430\u0453\u0430 \u0432\u043e \u0441\u0443\u0434\u0438\u0440 \u0441\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0437\u0438\u0442\u0435 \u0448\u0442\u043e \u0433\u0438 \u0434\u043e\u0431\u0438\u0432\u0430\u043c\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0438 \u0437\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430. \u041d\u043e, \u043a\u0430\u043a\u043e \u0438 \u0441\u0435\u043a\u043e\u0458\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u0434\u0440\u0436\u0438 \u0434\u043e \u0441\u0430\u043c\u043e\u043f\u043e\u0447\u0438\u0442\u0443\u0432\u0430\u045a\u0435, \u043d\u0435 \u0441\u0435 \u0434\u0432\u043e\u0443\u043c\u0438\u043c\u0435  \u043a\u0430\u043a\u0432\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u045c\u0435 \u043e\u0431\u0458\u0430\u0432\u0443\u0432\u0430\u043c\u0435. \u041d\u0438\u0435 \u043d\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043c\u0435 \u0438 \u043d\u0435 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430\u043c\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0448\u0442\u043e \u043d\u0435 \u0441\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0442 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u043d\u0430 \u043d\u0430\u0448\u0438\u043e\u0442 \u043c\u0435\u0434\u0438\u0443\u043c \u0438 \u043d\u0438\u0435 \u043f\u0438\u0448\u0443\u0432\u0430\u043c\u0435 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430.&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/03-Why-is-native-advertising-a-problem-1024x504.png\" alt=\"&#x417;&#x43E;&#x448;&#x442;&#x43E; &#x441;&#x443;&#x43F;&#x442;&#x438;&#x43B;&#x43D;&#x43E;&#x442;&#x43E; &#x440;&#x435;&#x43A;&#x43B;&#x430;&#x43C;&#x438;&#x440;&#x430;&#x45A;&#x435; &#x435; &#x43F;&#x440;&#x43E;&#x431;&#x43B;&#x435;&#x43C;?\" class=\"wp-image-9844\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/03-Why-is-native-advertising-a-problem-1024x504.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/03-Why-is-native-advertising-a-problem-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/03-Why-is-native-advertising-a-problem-768x378.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/03-Why-is-native-advertising-a-problem.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0417\u043e\u0448\u0442\u043e \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c?<\/h2>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span style=\"font-weight: 400;\">\u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0435 \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043f\u043e\u043c\u0435\u0453\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0447\u0438\u0442\u0435 (\u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435) \u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0438\u0442\u0435, \u0437\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043a\u043e\u0458\u0430 \u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430 \u0437\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435, \u043a\u043e\u0458\u0430 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430, \u043d\u043e, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0438 \u043a\u043e\u0458\u0430 \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u0443\u0440\u0435\u0434\u0443\u0432\u0430\u0447\u043a\u0438\u0442\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0438 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0430\u0442\u0430, \u0432\u043e \u0438\u0441\u043f\u043e\u043b\u043d\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u043e\u0447\u0435\u043a\u0443\u0432\u0430\u045a\u0430\u0442\u0430 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 (\u0434\u0435\u0444\u0438\u043d\u0438\u0446\u0438\u0458\u0430 \u0441\u043f\u043e\u0440\u0435\u0434 \u041a\u043e\u043f\u0438\u0431\u043b\u043e\u0433\u0435\u0440 (<\/span><a href=\"https:\/\/copyblogger.com\/examples-of-native-ads\/\"><span style=\"font-weight: 400;\">Copyblogger<\/span><\/a><span style=\"font-weight: 400;\">)).<\/span><\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\">\u041e\u0432\u0430\u0430 \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0433\u043e \u043f\u043e\u043a\u0440\u0435\u043d\u0443\u0432\u0430 \u043f\u0440\u0430\u0448\u0430\u045a\u0435\u0442\u043e \u0437\u0430 \u0441\u043b\u043e\u0431\u043e\u0434\u0435\u043d \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0435\u043d \u043f\u0435\u0447\u0430\u0442.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0411\u0435\u043d \u041a\u0443\u043d\u0446 \u043e\u0434 \u0414\u0438\u045f\u0438\u0434\u0435\u0458 (<\/span><a href=\"https:\/\/digiday.com\/media\/native-advertising-is-bad-news\/\"><span style=\"font-weight: 400;\">Digiday<\/span><\/a><span style=\"font-weight: 400;\">) \u0432\u0435\u043b\u0438: \u201e\u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0435 \u043f\u043e\u043f\u043e\u0434\u043c\u043e\u043b\u043d\u043e \u0437\u0430\u0434\u0438\u0440\u0430\u045a\u0435 \u0432\u043e \u043c\u0435\u0434\u0438\u0443\u043c\u0441\u043a\u0430\u0442\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435, \u043e\u0434 \u043a\u043e\u0458\u0430 \u0431\u0438\u043b\u043e \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u0430 \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u201c.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u043c \u0424\u043e\u0440\u0435\u043c\u0441\u043a\u0438 \u043d\u0430\u043f\u0438\u0448\u0430 \u043d\u0430 \u0417\u0414\u043d\u0435\u0442 (Zdnet) \u2013 \u201e\u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0458\u0430 \u0442\u0440\u0443\u0435 \u0434\u043e\u0432\u0435\u0440\u0431\u0430\u0442\u0430 \u043a\u043e\u0458\u0430 \u0438\u0437\u0434\u0430\u0432\u0430\u0447\u0438\u0442\u0435 \u0441\u0435 \u0442\u0440\u0443\u0434\u0430\u0442 \u0434\u0430 \u0458\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0430\u0442 \u0438 \u043e\u0434 \u043a\u043e\u0458\u0430 \u043e\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0438\u043c\u0430\u0430\u0442 \u043a\u043e\u0440\u0438\u0441\u0442\u201c.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0412\u043e \u0442\u0440\u043a\u0430\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0437\u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u0441\u043e \u043f\u043e\u0431\u0440\u043e\u0458\u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430, <\/span><strong>\u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043f\u043e\u043d\u0435\u043a\u043e\u0433\u0430\u0448 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0430\u0442\u00a0 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043a\u043e\u0438 \u0441\u043f\u0430\u0453\u0430\u0430\u0442 \u0432\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0458\u0430\u0442\u0430 \u201e\u043a\u043b\u0438\u043a\u0431\u0430\u0458\u0442\u201c (clickbait)<\/strong><span style=\"font-weight: 400;\">. \u0418\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u0441\u0435 \u0441\u043b\u0443\u0447\u0443\u0432\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0442\u043e\u043b\u043a\u0443 \u0434\u043e\u0431\u0440\u043e \u043a\u0430\u043c\u0443\u0444\u043b\u0438\u0440\u0430\u043d\u0438, \u0448\u0442\u043e \u043f\u0440\u043e\u0441\u0435\u0447\u043d\u0438\u043e\u0442 \u0447\u043e\u0432\u0435\u043a \u043d\u0435\u043c\u0430 \u0434\u0430 \u043f\u0440\u0438\u043c\u0435\u0442\u0438 \u0434\u0435\u043a\u0430 \u0441\u043e\u0434\u0440\u0436\u0438\u043d\u0430\u0442\u0430 \u0435 \u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u043d\u0430. \u0418 \u043a\u043e\u0433\u0430 \u045c\u0435 \u0433\u043e \u043f\u0440\u043e\u0455\u0440\u0430\u0442 \u043e\u0432\u0430, \u0442\u0438\u0435 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0438\u0437\u043c\u0430\u043c\u0435\u043d\u0438. \u041d\u043e, \u043e\u0432\u0438\u0435 \u043b\u043e\u0448\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u043d\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0432\u043b\u0438\u0458\u0430\u0430\u0442 \u043d\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430 \u043d\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435. \u0421\u0435\u043a\u043e\u0433\u0430\u0448 \u0438\u043c\u0430\u043b\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043e\u0434 \u0455\u0438\u0434 \u0437\u0430 \u0440\u0430\u0437\u0434\u0432\u043e\u0458\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0432\u0435\u0441\u0442\u0438\u0442\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435. \u041c\u0435\u0453\u0443\u0442\u043e\u0430, \u043e\u0432\u0430\u0430 \u043f\u043e\u0434\u0435\u043b\u0431\u0430\u00a0 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0442\u0441\u0435\u0442\u0443\u0432\u0430 \u043d\u0430 \u043e\u0434\u0432\u043e\u0458\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u043f\u043e\u043c\u0435\u0453\u0443 \u0446\u0440\u043a\u0432\u0430\u0442\u0430 \u0438 \u0434\u0440\u0436\u0430\u0432\u0430\u0442\u0430.<\/span><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/02-When-is-native-advertising-good-1024x504.png\" alt=\"&#x41A;&#x43E;&#x433;&#x430; &#x435; &#x434;&#x43E;&#x431;&#x440;&#x43E; &#x441;&#x443;&#x43F;&#x442;&#x438;&#x43B;&#x43D;&#x43E;&#x442;&#x43E; &#x440;&#x435;&#x43A;&#x43B;&#x430;&#x43C;&#x438;&#x440;&#x430;&#x45A;&#x435;?\" class=\"wp-image-9840\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/02-When-is-native-advertising-good-1024x504.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/02-When-is-native-advertising-good-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/02-When-is-native-advertising-good-768x378.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/02-When-is-native-advertising-good.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u0433\u0430 \u0435 \u0434\u043e\u0431\u0440\u043e \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435?<\/h2>\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043d\u0435\u043a\u043e\u043b\u043a\u0443 \u0432\u0430\u0436\u043d\u0438 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0434\u043e\u0431\u0440\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u043e \u0442\u0430\u0430 \u0441\u0435 \u043d\u0430\u043e\u0453\u0430 \u043d\u0430 \u043a\u0440\u0441\u0442\u043e\u043f\u0430\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u0442\u0440\u0438\u0442\u0435 \u0432\u043a\u043b\u0443\u0447\u0435\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 &#8211; \u0431\u0440\u0435\u043d\u0434\u043e\u0442, \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442 \u0438 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u043e\u0442.&#13;\n<\/p>\n\n<ol class=\"wp-block-list\"><li><strong>\u041e\u0434 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0442<\/strong><span style=\"font-weight: 400;\"> \u0432\u0430\u0436\u043d\u043e \u0435:<\/span><\/li><\/ol>\n\n<ul class=\"wp-block-list\"><li><strong>\u0414\u0430 \u0441\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430<\/strong><span style=\"font-weight: 400;\">, \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0438 \u043d\u0435\u0458\u0437\u0438\u043d\u0430\u0442\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u0430 \u2013 \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u043d\u0435 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u0430\u043c\u043e \u0437\u0430 \u043e\u043f\u0448\u0442\u0430 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0430 \u0438 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430. \u0421\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u043b\u0443\u0453\u0435\u0442\u043e \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430\u0430\u0442, \u043a\u043e\u0438 \u0441\u0435 \u043d\u0438\u0432\u043d\u0438\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438, \u043d\u0430\u0432\u0438\u043a\u0438, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438. \u041e\u0432\u0430 \u0435 \u043c\u0435\u0441\u0442\u043e\u0442\u043e \u043a\u0430\u0434\u0435 \u0448\u0442\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0442 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0458\u0430\u0432\u0438, \u0431\u0435\u0437 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043d\u0430\u043c\u0435\u0442\u043b\u0438\u0432 \u0438\u043b\u0438 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u0437\u0430\u0431\u043b\u0443\u0434\u0430. <\/span><strong>\u0415\u0434\u0435\u043d \u043e\u0434 \u043d\u0430\u0433\u0440\u0430\u0434\u0435\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0432\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u043e\u0442 \u043d\u0430 \u0417\u0430\u043f\u0430\u0434\u0435\u043d \u0411\u0430\u043b\u043a\u0430\u043d \u0435 \u043a\u0430\u043c\u043f\u0430\u045a\u0430\u0442\u0430 \u0437\u0430 <a href=\"https:\/\/pinkypromiss.24sata.hr\/2019\/\">pinkypromiss \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u043d\u0430 24sata.hr<\/a>.<\/strong><\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><strong>\u0414\u0430 \u0441\u0435 \u043f\u043e\u043d\u0443\u0434\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u043d\u0430 \u0433\u043b\u0435\u0434\u0430\u045a\u0435<\/strong><span style=\"font-weight: 400;\"> \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\/\u0443\u0441\u043b\u0443\u0433\u0430, \u043a\u043e\u0458 \u0433\u0438 \u0440\u0435\u0448\u0430\u0432\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442. \u0411\u0438\u0434\u0435\u0458\u045c\u0438 \u0442\u0443\u043a\u0430 \u043b\u0443\u0453\u0435\u0442\u043e \u043a\u043b\u0438\u043a\u043d\u0443\u0432\u0430\u0430\u0442 \u0438 \u043d\u0435 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0438\u0437\u043c\u0430\u043c\u0435\u043d\u0438. \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043c\u043e\u0448\u0430\u0442 \u0434\u0430 \u043a\u043b\u0438\u043a\u043d\u0430\u0442 \u0438 \u043d\u0430 \u201e\u043a\u043b\u0438\u043a\u0431\u0430\u0458\u0442\u201c \u043d\u0430\u0441\u043b\u043e\u0432, \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0438 \u043e\u0432\u0430 \u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 (\u0459\u0443\u0431\u043e\u043f\u0438\u0442\u043d\u043e\u0441\u0442), \u043d\u043e \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u043f\u043e\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043a\u043e\u0458\u0430 \u0435 \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430\u0442\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u043a\u043e\u0458\u0430 \u0438\u043c \u0458\u0430 \u0434\u0430\u0432\u0430\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0437\u0430 \u0434\u0430 \u0433\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0440\u0430\u0442\u0435 \u0437\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0415\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430, \u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u0430 \u043e\u0434 \u041d\u0435\u0442\u0444\u043b\u0438\u043a\u0441 (<\/span><a href=\"https:\/\/www.theatlantic.com\/sponsored\/house-of-cards\/the-ascent\/271\/\"><span style=\"font-weight: 400;\">Netflix<\/span><\/a><span style=\"font-weight: 400;\">) \u0437\u0430 \u043d\u0438\u0432\u043d\u0430\u0442\u0430 \u0441\u0435\u0440\u0438\u0458\u0430 \u201e\u041a\u0443\u045c\u0430 \u043e\u0434 \u043a\u0430\u0440\u0442\u0438\u201c.\u00a0<\/span><\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><strong>\u0414\u0430 \u0441\u0435 \u043e\u0434\u0431\u0435\u0440\u0435 \u0441\u043e\u043e\u0434\u0432\u0435\u0442\u0435\u043d \u043c\u0435\u0434\u0438\u0443\u043c<\/strong> <span style=\"font-weight: 400;\">\u0437\u0430 \u0442\u043e\u0430 \u2013 \u0431\u0438\u0434\u0435\u0458\u045c\u0438 \u0432\u0430\u0448\u0438\u043e\u0442 \u043a\u0440\u0435\u0434\u0438\u0431\u0438\u043b\u0438\u0442\u0435\u0442 \u0437\u0430\u0432\u0438\u0441\u0438 \u043e\u0434 \u043e\u0432\u0430. \u0410\u043a\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0442 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u043e \u043c\u0435\u0434\u0438\u0443\u043c \u043a\u043e\u0458 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u043d\u043e \u043d\u0435\u043c\u0430 \u0432\u0438\u0441\u043e\u043a\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0458\u0430 <\/span><strong>\u0438 \u0434\u043e\u0432\u0435\u0440\u0431\u0430 \u0432\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0442.<\/strong><\/li><\/ul>\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>\u041e\u0434 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442:<\/strong><\/li><\/ol>\n\n<ul class=\"wp-block-list\"><li><strong>\u041d\u0430\u0458\u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u0435 \u0442\u0440\u0430\u043d\u0441\u043f\u0430\u0440\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0430<\/strong><span style=\"font-weight: 400;\"> \u2013 \u0441\u0442\u0430\u0442\u0438\u0458\u0430\u0442\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u043a\u0430\u043a\u043e \u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u0430. \u041e\u0434\u043d\u043e\u0441\u043e\u0442 \u0441\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0442 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0438\u0441\u043a\u0440\u0435\u043d \u0438 \u0442\u0440\u0430\u043d\u0441\u043f\u0430\u0440\u0435\u043d\u0442\u0435\u043d, \u0432\u043e \u043f\u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u043d\u0435\u0433\u043e\u0432\u0430\u0442\u0430 \u043f\u0440\u0438\u0440\u043e\u0434\u0430, \u0437\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0443\u0432\u0430\u0447\u0438\u0442\u0435. <\/span><span style=\"font-weight: 400;\"><strong>\u041d\u0430\u043c\u0435\u0440\u0430\u0442\u0430 \u043d\u0435 \u0435 \u0434\u043e\u0431\u0440\u043e\u0442\u043e \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0438\u0437\u043c\u0430\u043c\u0430<\/strong>.<\/span><span style=\"font-weight: 400;\"> \u041c\u043e\u0440\u0430 \u0434\u0430 \u0458\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0444\u0440\u0430\u0437\u0430\u0442\u0430 \u201e\u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u043e \u043e\u0434\u201c, \u201e\u043e\u0431\u0458\u0430\u0432\u0435\u043d\u043e \u0441\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u0430 \u043d\u0430\u201c, \u201e\u043f\u043b\u0430\u0442\u0435\u043d\u0438 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430\u201c, \u0438\u043b\u0438 \u201e\u043e\u0432\u0430\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430 \u0441\u043e\u0434\u0440\u0436\u0438 \u043f\u043b\u0430\u0442\u0435\u043d\u0438 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0438\u201c. \u0415\u0432\u0435 \u0435\u0434\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0442\u0440\u0430\u043d\u0441\u043f\u0430\u0440\u0435\u043d\u0442\u043d\u043e\u0441\u0442: <\/span><a href=\"https:\/\/www.nationalgeographic.com\/travel\/article\/paid-content-the-protectors-and-promoters-of-japans-national-parks\"><span style=\"font-weight: 400;\">\u0417\u0430\u0448\u0442\u0438\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u0438 \u043f\u0440\u043e\u043c\u043e\u0442\u0435\u0440\u0438\u0442\u0435 \u043d\u0430 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u0430\u0440\u043a\u043e\u0432\u0438 \u043d\u0430 \u0408\u0430\u043f\u043e\u043d\u0438\u0458\u0430<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0442\u0435\u0440\u0430\u043d\u043e \u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0438\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u0438 \u043d\u0435\u043c\u0430 \u0434\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0430\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u2013 <\/span><strong>\u0441\u0442\u0430\u0442\u0438\u0438\u0442\u0435 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0431\u0438\u0434\u0430\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u0438 \u043d\u0435\u043d\u0430\u043c\u0435\u0442\u043b\u0438\u0432\u0438<\/strong><span style=\"font-weight: 400;\">. \u041d\u0435\u043a\u043e\u0438 \u043e\u0434 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u043d\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u0441\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0438 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0411\u0430\u0437\u0444\u0438\u0434 (Buzzfeed). \u0422\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0435\u0430 \u0441\u043e \u040f\u0435\u043d\u0435\u0440\u0430\u043b \u0415\u043b\u0435\u043a\u0442\u0440\u0438\u043a\u0441 (<\/span><a href=\"https:\/\/www.buzzfeed.com\/generalelectric\/10-lifechanging-ways-to-make-your-day-more-efficient\"><span style=\"font-weight: 400;\">General Electrics<\/span><\/a><span style=\"font-weight: 400;\">) \u0438 \u201e<\/span><a href=\"https:\/\/www.buzzfeed.com\/acuvue\/impossibly-cool-facts-you-may-not-know-about-yo\"><span style=\"font-weight: 400;\">11 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u0438 \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u0438 \u0444\u0430\u043a\u0442\u0438 \u043a\u043e\u0438 \u043c\u043e\u0436\u0435\u0431\u0438 \u043d\u0435 \u0433\u0438 \u0437\u043d\u0430\u0435\u0442\u0435 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043e\u0447\u0438\u201c \u2013 \u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u043e \u043e\u0434 ACUVUE<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><strong>\u041d\u0435 \u0441\u0435\u043a\u043e\u0458 \u0431\u0440\u0435\u043d\u0434 \u0441\u0435 \u0432\u043a\u043b\u043e\u043f\u0443\u0432\u0430 \u0434\u043e\u0431\u0440\u043e<\/strong><span style=\"font-weight: 400;\"> \u2013 \u043f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0447\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043d\u0435 \u0441\u0435 \u0432\u043a\u043b\u043e\u043f\u0443\u0432\u0430\u0430\u0442 \u0434\u043e\u0431\u0440\u043e \u0441\u043e \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442. \u041f\u043e\u0437\u043d\u0430\u0442 \u0435 \u0441\u043b\u0443\u0447\u0430\u0458\u043e\u0442 \u043d\u0430 \u0410\u0442\u043b\u0430\u043d\u0442\u0438\u043a \u043e\u043d\u043b\u0430\u0458\u043d \u0438 \u043d\u0438\u0432\u043d\u043e\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0441\u043e \u0426\u0440\u043a\u0432\u0430\u0442\u0430 \u043d\u0430 \u0441\u0430\u0435\u043d\u0442\u043e\u043b\u043e\u0433\u0438\u0458\u0430\u0442\u0430. \u0418\u0437\u0433\u043b\u0435\u0434\u0430\u0448\u0435 \u043a\u0430\u043a\u043e \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u0433\u043e \u043f\u043e\u0434\u0434\u0440\u0436\u0443\u0432\u0430 \u043b\u0438\u0434\u0435\u0440\u043e\u0442 \u043d\u0430 \u0446\u0440\u043a\u0432\u0430\u0442\u0430.\u00a0 \u041f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0434\u0435\u043d \u043f\u043e\u0434\u043e\u0446\u043d\u0430, \u043e\u0442\u043a\u0430\u043a\u043e \u0434\u043e\u0458\u0434\u0435 \u0434\u043e \u2018\u0435\u043a\u0441\u043f\u043b\u043e\u0437\u0438\u0458\u0430\u2019 \u043d\u0430 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438 \u0438 \u043e\u0442\u043a\u0430\u043a\u043e \u043f\u043e\u0434 \u0437\u043d\u0430\u043a \u043f\u0440\u0430\u0448\u0430\u045a\u0435 \u0431\u0435\u0448\u0435 \u0441\u0442\u0430\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0442\u0435\u0442\u043e\u0442 \u043d\u0430 \u0410\u0442\u043b\u0430\u043d\u0442\u0438\u043a, \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0431\u0435\u0448\u0435 \u043f\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0430.\u00a0<\/span><\/li><\/ul>\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>\u041e\u0434 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430 \u043d\u0430 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u043e\u0442:<\/strong><\/li><\/ol>\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">\u041a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0438\u043a\u043e\u0433\u0430\u0448 \u043d\u0435 \u0432\u0435\u0440\u0443\u0432\u0430\u0430\u0442 \u0446\u0435\u043b\u043e\u0441\u043d\u043e, \u0432\u043e \u0431\u0438\u043b\u043e \u043a\u0430\u043a\u043e\u0432 \u0432\u0438\u0434 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435, \u043f\u0430 \u0437\u043e\u0448\u0442\u043e \u0442\u043e\u0433\u0430\u0448 \u0431\u0438 \u043f\u043e\u0432\u0435\u0440\u0443\u0432\u0430\u043b\u0435 \u0432\u043e \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435? \u041a\u0430\u043a\u043e \u0438 \u0434\u0430 \u0435, \u0432\u0438\u0441\u0442\u0438\u043d\u0430\u0442\u0430 \u0435 \u0434\u0435\u043a\u0430 \u0442\u0438\u0435 \u043d\u0430\u0458\u0447\u0435\u0441\u0442\u043e \u043d\u0435 \u043d\u0438 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0443\u0432\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430\u0442\u0430 \u0435 \u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u0430, \u0434\u0443\u0440\u0438 \u0438 \u0430\u043a\u043e \u0458\u0430\u0441\u043d\u043e \u0435 \u043e\u0431\u0435\u043b\u0435\u0436\u0430\u043d\u0430 \u0441\u043e \u201e\u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0440\u0430\u043d\u0430 \u043e\u0434\u201c. \u0422\u0438\u0435 \u0441\u0442\u0430\u0442\u0438\u0458\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0458\u0430 \u0441\u043c\u0435\u0442\u0430\u0430\u0442 \u0437\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430, \u0435\u0434\u0443\u043a\u0430\u0442\u0438\u0432\u043d\u0430 \u0438\u043b\u0438 \u0437\u0430\u0431\u0430\u0432\u043d\u0430. <\/span><span style=\"font-weight: 400;\"><strong>\u0412\u0430\u0436\u043d\u043e \u0435, \u0441\u0435\u043f\u0430\u043a, \u0442\u0438\u0435 \u043d\u0438\u043a\u043e\u0433\u0430\u0448 \u0434\u0430 \u043d\u0435 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0432\u0430\u0430\u0442 \u0438\u0437\u043c\u0430\u043c\u0435\u043d\u0438<\/strong>.<\/span><\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">\u0414\u0430 \u0437\u0430\u043a\u043b\u0443\u0447\u0438\u043c\u0435:<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0421\u043e \u043f\u043e\u0458\u0430\u0432\u0430\u0442\u0430 \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u0438 \u0440\u0430\u0441\u0442\u043e\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043e\u0442 \u043d\u0430 \u201e\u0432\u0435\u0441\u0442\u0438\u201c &#8211; \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0430\u0442\u0430 \u0438 \u0431\u043e\u0440\u0431\u0430\u0442\u0430 \u0437\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0434\u043e\u0431\u0440\u043e\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e \u043c\u0443 \u0433\u043e \u043e\u0442\u0441\u0442\u0430\u043f\u0438 \u043c\u0435\u0441\u0442\u043e\u0442\u043e \u043d\u0430 \u0436\u043e\u043b\u0442\u0438\u043e\u0442 \u201e\u043f\u0435\u0447\u0430\u0442\u201c, \u043d\u0430 \u0441\u0435\u043d\u0437\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u0438 \u201e\u043a\u043b\u0438\u043a\u0431\u0430\u0458\u0442\u201c \u043d\u0430\u0441\u043b\u043e\u0432\u0438. \u041c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u043a\u043e\u0438 \u0438\u043c\u0430\u0430\u0442 \u0441\u0430\u043c\u043e\u043f\u043e\u0447\u0438\u0442 \u0441\u0435 \u0431\u043e\u0440\u0430\u0442 \u0434\u0430 \u043f\u0440\u0435\u0436\u0438\u0432\u0435\u0430\u0442. \u041f\u043e\u0441\u0442\u043e\u0458\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u043d\u0430\u0447\u0438\u043d\u0438 \u0434\u0430 \u0434\u043e\u0431\u0438\u0458\u0430\u0442 \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u0434\u0435\u043a\u0430 \u201e\u0458\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0430\u0442 \u0434\u0443\u0448\u0430\u0442\u0430 \u043d\u0430 \u0453\u0430\u0432\u043e\u043b\u043e\u0442\u201c, \u043d\u043e, \u0441\u0432\u0435\u0442\u043e\u0442 \u043d\u0435 \u0435 \u0446\u0440\u043d\u043e \u0431\u0435\u043b. <\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u041b\u043e\u0448\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0447\u043a\u0430 \u0441\u0442\u0430\u0442\u0438\u0458\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0438\u0441\u0442\u043e \u0442\u043e\u043b\u043a\u0443 \u0448\u0442\u0435\u0442\u043d\u0430 \u0438 \u0437\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0442, \u0438 \u0437\u0430 \u043c\u0435\u0434\u0438\u0443\u043c\u043e\u0442, \u043a\u0430\u043a\u043e \u0438 \u043b\u043e\u0448 \u0431\u0430\u043d\u0435\u0440, \u043b\u043e\u0448\u0430 \u043a\u0430\u043c\u043f\u0430\u045a\u0430 \u0438\u043b\u0438 \u043b\u043e\u0448 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434. \u041d\u043e, \u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u0441\u0443\u043f\u0442\u0438\u043b\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0438 \u0434\u043e\u0431\u0440\u043e \u043f\u0430\u0440\u0447\u0435 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u0442\u0432\u043e. &#13;\n<\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/good-and-evil-native-advertising\"><span style=\"font-weight: 400;\">\u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 <\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u0440\u0430\u0431\u043e\u0442\u0438 \u0440\u0430\u043a\u0430 \u043f\u043e\u0434 \u0440\u0430\u043a\u0430 \u0441\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0442 \u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u043e\u0442, \u0437\u0430 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442 \u0437\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438. \u0421\u0435\u043a\u0430\u043a\u043e \u0434\u0435\u043a\u0430 \u0442\u043e\u0430 \u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u043e \u0432\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u043d\u0430 \u043d\u0430\u0447\u0438\u043d \u043d\u0430 \u043a\u043e\u0458 \u043d\u0435\u043c\u0430 \u0434\u0430 \u0433\u0438 \u0441\u043e\u043f\u0440\u0435\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u0437\u0443\u043c\u0435\u043d\u0442\u0438\/\u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0432\u043e \u043a\u043e\u043d\u0437\u0443\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u043d\u0430 \u0432\u0435\u0441\u0442\u0438\u0442\u0435\/\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438\u0442\u0435 \u0438 \u043d\u0435\u043c\u0430 \u0434\u0430 \u0438\u043c \u0441\u0435\u0440\u0432\u0438\u0440\u0430\u0442\u0435 \u201e\u0432\u043e\u043b\u043a \u0432\u043e \u0458\u0430\u0433\u043d\u0435\u0448\u043a\u0430 \u043a\u043e\u0436\u0430\u201c.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u043b\u043a\u0443 \u0438 \u0434\u0430 \u0431\u0435\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043d\u0430\u0432\u0438\u043a\u043d\u0430\u0442\u0438 \u0434\u0430 \u043f\u043b\u0430\u045c\u0430\u0430\u0442 \u0437\u0430 \u0432\u0435\u0441\u0442\u0438, \u043d\u0438\u0435 \u0441\u0435 \u0431\u043e\u0440\u0438\u043c\u0435 \u0434\u0430 \u0458\u0430 \u043f\u0440\u0438\u0444\u0430\u0442\u0438\u043c\u0435 \u0438\u0434\u0435\u0458\u0430\u0442\u0430 \u0437\u0430 \u043f\u043b\u0430\u045c\u0430\u045a\u0435 \u043d\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0432\u0435\u0441\u0442\u0438. \u0417\u043d\u0430\u0447\u0438, \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0430\u0442 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u0442\u0435 \u0434\u0430 \u043f\u0440\u0435\u0436\u0438\u0432\u0435\u0430\u0442?&#13; \u0410\u0458\u0434\u0435 \u0434\u0430 \u0437\u0431\u043e\u0440\u0443\u0432\u0430\u043c\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u0418\u043c\u0430 \u043c\u043d\u043e\u0433\u0443 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0430\u043b\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e, \u043a\u0430\u043a\u043e \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u043b\u043e \u0432\u043e \u043e\u043d\u0430 \u0448\u0442\u043e \u0435 \u0434\u0435\u043d\u0435\u0441 \u0438 \u0437\u043e\u0448\u0442\u043e \u0435 \u0434\u043e\u0431\u0440\u043e [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":9836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[92],"tags":[819],"class_list":["post-9851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-marketing-mk","tag--e","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421\u0443\u043f\u0442\u0438\u043b\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435 \u2013 \u043d\u0430\u043e\u0453\u0430\u045a\u0435 \u0440\u0430\u043c\u043d\u043e\u0442\u0435\u0436\u0430 - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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