{"id":10137,"date":"2021-11-21T18:07:44","date_gmt":"2021-11-21T17:07:44","guid":{"rendered":"https:\/\/journalift.org\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/"},"modified":"2021-11-21T18:07:48","modified_gmt":"2021-11-21T17:07:48","slug":"nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/","title":{"rendered":"Nj\u00eb p\u00ebrmbledhje e modeleve m\u00eb t\u00eb njohura t\u00eb biznesit t\u00eb medias"},"content":{"rendered":"\n

Gjat\u00eb dekad\u00ebs s\u00eb fundit, teknologjit\u00eb digjitale kan\u00eb transformuar pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb industris\u00eb s\u00eb medias. P\u00ebrparimet n\u00eb teknologji i kan\u00eb detyruar kompanit\u00eb mediatike t\u00eb gjejn\u00eb m\u00ebnyra t\u00eb reja p\u00ebr t\u00eb krijuar, tregtuar, promovuar dhe shp\u00ebrndar\u00eb p\u00ebrmbajtjen e tyre mediatike. Dhe ve\u00e7an\u00ebrisht tarifimin p\u00ebr k\u00ebt\u00eb p\u00ebrmbajtje. \n<\/p>\n\n

Vet\u00eb lexuesit\/shikuesit\/d\u00ebgjuesit kan\u00eb ndryshuar \u2013 jan\u00eb b\u00ebr\u00eb shum\u00eb m\u00eb t\u00eb l\u00ebkundur n\u00eb konsumimin e p\u00ebrmbajtjeve mediatike, duke mos hezituar t\u00eb ndryshojn\u00eb shpesh mediumin q\u00eb konsumojn\u00eb, si dhe kanalin p\u00ebrmes t\u00eb cilit marrin p\u00ebrmbajtje mediatike. \n<\/p>\n\n

E gjith\u00eb kjo ushtron shum\u00eb presion mbi kompanit\u00eb mediatike. Ata nuk kan\u00eb zgjidhje, por duhet q\u00eb t\u00eb din\u00eb dhe t\u00eb pranojn\u00eb transformimin digjital dhe t\u00eb digjitalizojn\u00eb shum\u00eb aspekte t\u00eb biznesit t\u00eb tyre. \n<\/p>\n\n

Sfida m\u00eb e madhe e \u00e7do transformimi digjital \u00ebsht\u00eb evoluimi i modelit t\u00eb biznesit. Pak kompani n\u00eb nivel global arrijn\u00eb ta b\u00ebjn\u00eb k\u00ebt\u00eb.<\/p>\n\n

Mediat, n\u00ebse duan t\u00eb mbijetojn\u00eb n\u00eb nj\u00eb bot\u00eb t\u00eb re n\u00eb t\u00eb cil\u00ebn p\u00ebrdoruesit jan\u00eb n\u00eb fokus, duhet t\u00eb m\u00ebsojn\u00eb t\u00eb inovojn\u00eb dhe t\u00eb k\u00ebrkojn\u00eb modele t\u00eb reja biznesi, duke hapur kanale t\u00eb reja p\u00ebr t\u00eb fituar para nga p\u00ebrmbajtja e tyre. \n \n<\/p><\/blockquote><\/figure>\n\n

Gjithashtu, sot pak media mund t\u00eb p\u00ebrballojn\u00eb vet\u00ebm nj\u00eb model monetizimi – vez\u00ebt duhet t\u00eb vendosen n\u00eb shporta t\u00eb shumta, duke krijuar modele hibride t\u00eb fitimit t\u00eb parave. \n<\/p>\n\n

Ky fakt \u00ebsht\u00eb ve\u00e7an\u00ebrisht i dhimbsh\u00ebm p\u00ebr mediat klasike, t\u00eb cilat n\u00eb nj\u00ebfar\u00eb m\u00ebnyre kan\u00eb pranuar (disi suksessh\u00ebm) t\u00eb shesin hap\u00ebsira reklamuese. Megjithat\u00eb, sot kjo nuk \u00ebsht\u00eb m\u00eb e mjaftueshm\u00eb. Sidomos mediat lokale, jan\u00eb t\u00eb d\u00ebnuara drejt rr\u00ebinimit (ose do t\u00eb kalojn\u00eb nj\u00eb jet\u00eb n\u00eb vuajtje dhe do t\u00eb rr\u00ebnohen ngadal\u00eb) n\u00ebse \u00ebnd\u00ebrrojn\u00eb t\u00eb krijojn\u00eb t\u00eb ardhura t\u00eb konsiderueshme nga reklamat. \n<\/p>\n\n

Jetojm\u00eb n\u00eb nj\u00eb koh\u00eb eksperimentesh. \u00cbsht\u00eb n\u00eb rregull t\u00eb provosh di\u00e7ka t\u00eb re dhe t\u00eb d\u00ebshtosh<\/strong>.<\/span> Por \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb provoni, n\u00eb m\u00ebnyr\u00eb ideale me sa m\u00eb pak burime t\u00eb jet\u00eb e mundur, ve\u00e7an\u00ebrisht n\u00eb koh\u00eb.<\/span><\/p>\n\n

Vet\u00ebm p\u00ebrmes nj\u00eb s\u00ebr\u00eb p\u00ebrpjekjesh mund t\u00eb arrihet kombinimi i burimeve t\u00eb ndryshme t\u00eb t\u00eb ardhurave \u2013 ka kaluar koha kur nj\u00eb model mir\u00ebfunksiononte p\u00ebr t\u00eb gjith\u00eb. Ka ardhur koha p\u00ebr modele biznesi hibride. \n<\/p><\/blockquote><\/figure>\n\n

\"Modelet<\/figure>\n\n

Modelet e biznesit<\/h2>\n\n

Le t\u00eb shohim nj\u00eb p\u00ebrkufizim t\u00eb thjesht\u00eb t\u00eb nj\u00eb modeli biznesi, pasi n\u00eb k\u00ebt\u00eb artikull do t\u00eb flitet shum\u00eb p\u00ebr k\u00ebt\u00eb term. Nj\u00eb model biznesi \u00ebsht\u00eb nj\u00eb term q\u00eb shpjegon se si nj\u00eb biznes jep dhe ruan vler\u00eb p\u00ebr klient\u00ebt e tij dhe p\u00ebr veten, dhe se si siguron fonde p\u00ebr t\u00eb financuar biznesin. \n<\/p>\n\n

Subscription (Parapagimi\/Abonimi)<\/h3>\n\n

<\/p>\n\n

Nj\u00eb nga modelet m\u00eb t\u00eb vjetra t\u00eb biznesit n\u00eb industrin\u00eb e medias, u shfaq kur media e shkruar ishte n\u00eb kulmin e saj dhe shp\u00ebrndarja digjitale ende nuk konsiderohej si nj\u00eb mund\u00ebsi serioze. Me avancimin e teknologjive digjitale, jan\u00eb shfaqur opsione t\u00eb ndryshme p\u00ebr monetizimin p\u00ebrmes abonimeve dhe ne do t\u00eb trajtojm\u00eb disa nga m\u00eb t\u00eb njohurat. \n<\/p>\n\n

Freemium <\/h3>\n\n

<\/p>\n\n

Freemium \u00ebsht\u00eb nj\u00eb model biznesi i nj\u00eb numri t\u00eb madh sh\u00ebrbimesh interneti (Skype, YouTube, etj.) dhe \u00ebsht\u00eb pranuar nga industria e mediave si nj\u00eb opsion i paracaktuar p\u00ebr fitimin e parave nga publikimet online. N\u00eb thelb, qasja n\u00eb p\u00ebrmbajtjen baz\u00eb \u00ebsht\u00eb plot\u00ebsisht e disponueshme, nd\u00ebrsa qasja n\u00eb p\u00ebrmbajtje shtes\u00eb (premium) tarifohet. \n<\/p>\n\n

Modeli bazohet n\u00eb p\u00ebrpjekjet e vazhdueshme t\u00eb kompanive mediatike p\u00ebr t\u00eb kthyer sa m\u00eb shum\u00eb njer\u00ebz q\u00eb aksesojn\u00eb p\u00ebrmbajtjen baz\u00eb pa pages\u00eb n\u00eb p\u00ebrdorues “premium” q\u00eb paguajn\u00eb p\u00ebr k\u00ebt\u00eb privilegj, p\u00ebrmes procesit t\u00eb marketingut dhe shitjes (dhe marr\u00ebdh\u00ebnieve me lexuesit) dhe p\u00ebrmes k\u00ebsaj media mbulon t\u00eb gjith\u00eb kostot e p\u00ebrdorues\u00ebve. \n<\/p>\n\n

Paywall<\/h3>\n\n

<\/p>\n\n

N\u00eb vend t\u00eb aksesit t\u00eb vazhduesh\u00ebm falas n\u00eb p\u00ebrmbajtjen baz\u00eb, mediat q\u00eb zgjedhin t\u00eb zbatojn\u00eb paywall k\u00ebrkojn\u00eb q\u00eb vizitor\u00ebt t\u00eb regjistrohen dhe t\u00eb abonohen p\u00ebr t\u00eb aksesuar p\u00ebrmbajtjen digjitale. \n<\/p>\n\n

Ekzistojn\u00eb dy zbatime themelore t\u00eb pay\u00eball-it:<\/p>\n\n

  1. Softwall (Soft Paywall, Metered access), kur lexuesi mund t\u00eb lexoj\u00eb nj\u00eb num\u00ebr t\u00eb caktuar (zakonisht 3 deri n\u00eb 5) artikujsh falas n\u00eb nj\u00eb periudh\u00eb t\u00eb caktuar kohore (dit\u00eb \/ muaj \/ jav\u00eb), dhe m\u00eb pas do t’i k\u00ebrkohet t\u00eb paguaj\u00eb nj\u00eb abonim p\u00ebr akses t\u00eb m\u00ebtejsh\u00ebm n\u00eb \u00e7do p\u00ebrmbajtje.<\/li>
  2. Hardwall (Hard Paywall), kur lexuesi nuk mund t\u00eb aksesoj\u00eb ndonj\u00eb p\u00ebrmbajtje, por sistemi i k\u00ebrkon menj\u00ebher\u00eb t\u00eb abonohet.<\/li><\/ol>\n\n

    Zbatimi i Paywall-it n\u00eb p\u00ebrgjith\u00ebsi \u00ebsht\u00eb teknikisht m\u00eb sfidues dhe pritet q\u00eb t\u00eb ekzistoj\u00eb mund\u00ebsia e pages\u00ebs online (kartat e pages\u00ebs). \n<\/p>\n\n

    An\u00ebtar\u00ebsimi (Membership)<\/h3>\n\n

    <\/p>\n\n

    Modeli \u00ebsht\u00eb shum\u00eb i ngjash\u00ebm me abonimin klasik, me nj\u00eb ndryshim t\u00eb r\u00ebnd\u00ebsish\u00ebm – “an\u00ebtar\u00ebt” ndjejn\u00eb nj\u00eb lloj p\u00ebrkat\u00ebsie t\u00eb fort\u00eb grupore, ndajn\u00eb nj\u00eb vizio \/mision me median dhe n\u00eb p\u00ebrgjith\u00ebsi duan t\u00eb lidhen (publikisht ose jo) me politik\u00ebn editoriale dhe temat e mbuluara. nga mediat. \n<\/p>\n\n

    P\u00ebrfitimet e p\u00ebrkat\u00ebsis\u00eb n\u00eb nj\u00eb grup mund t\u00eb jen\u00eb thjesht altruiste (shoqat\u00eb), por ato gjithashtu mund t\u00eb ofrojn\u00eb nj\u00eb lloj vlerash t\u00eb paprekshme (qasje n\u00eb nj\u00eb pjes\u00eb t\u00eb faqes vet\u00ebm p\u00ebr an\u00ebtar\u00ebt) ose edhe vlera materiale (objekte q\u00eb demonstrojn\u00eb p\u00ebrkat\u00ebsin\u00eb n\u00eb grup). \n<\/p>\n\n

    \"Reklamimi\"<\/figure>\n\n

    Reklamimi<\/h2>\n\n

    Modeli i monetizimit q\u00eb p\u00ebrdorin shumica e mediave, ose t\u00eb t\u00eb pakt\u00ebn m\u00eb e zakonta, ofron nj\u00eb burim t\u00eb ardhurash. P\u00ebrve\u00e7 zbatimeve m\u00eb t\u00eb r\u00ebndomta t\u00eb k\u00ebtij modeli monetizimi (n\u00ebp\u00ebrmjet banerave \u200b\u200bdhe reklamave klasike), ka edhe m\u00ebnyra m\u00eb t\u00eb sofistikuara p\u00ebr t’u mund\u00ebsuar bizneseve dhe individ\u00ebve q\u00eb t\u00eb reklamojn\u00eb ofert\u00ebn e tyre n\u00eb nj\u00eb faqe mediatike. \n<\/p>\n\n

    Reklamat dhe tekstet PR t\u00eb sponsorizuara<\/h3>\n\n

    <\/p>\n\n

    Mediat digjitale kan\u00eb sjell\u00eb mund\u00ebsi t\u00eb reja n\u00eb bot\u00ebn e reklamave, n\u00eb m\u00ebnyr\u00eb q\u00eb lexuesit t\u00eb mund t\u00eb grupohen dhe t\u00eb profilizohen, si dhe t\u00eb sh\u00ebrbehen reklama q\u00eb konsiderohen t\u00eb r\u00ebnd\u00ebsishme p\u00ebr ta (dhe mbi t\u00eb cilat ata do t\u00eb klikojn\u00eb). \u00c7do media duhet t\u00eb ket\u00eb nj\u00eb politik\u00eb t\u00eb p\u00ebrcaktuar reklamimi, gjegj\u00ebsisht lloje t\u00eb p\u00ebrcaktuara t\u00eb reklamave dhe list\u00ebn e \u00e7mimeve t\u00eb tyre. \n<\/p>\n\n

    Pothuajse \u00e7do medium shet nj\u00eb reklam\u00eb n\u00eb nj\u00eb moment t\u00eb ekzistenc\u00ebs s\u00eb tij. \u00cbsht\u00eb mjaft e v\u00ebshtir\u00eb t\u00eb bazohet financimi i medias ekskluzivisht n\u00eb reklamat klasike (edhe pse nuk \u00ebsht\u00eb e pamundur, ve\u00e7an\u00ebrisht n\u00ebse jeni nj\u00eb medium m\u00eb i madh ose n\u00ebse mbuloni nj\u00eb vend specifik), por nuk ka asnj\u00eb arsye q\u00eb media t\u00eb mos jet\u00eb gati t\u00eb ket\u00eb nj\u00eb ofert\u00eb t\u00eb gatshme n\u00eb rast interesi nga bizneset p\u00ebr hapesira reklamuese klasike. \u00cbsht\u00eb interesante q\u00eb nj\u00eb num\u00ebr i madh mediash lokale n\u00eb Ballkanin Per\u00ebndimor nuk e kan\u00eb k\u00ebt\u00eb lloj oferte. \n<\/p>\n\n

    E nj\u00ebjta gj\u00eb vlen edhe p\u00ebr tekstet PR t\u00eb sponsorizuara (ose t\u00eb paguara) – \u00ebsht\u00eb pothuajse e sigurt q\u00eb do t\u00eb pyeteni t\u00eb pakt\u00ebn nj\u00eb her\u00eb se sa kushton vendosja (ose krijimi\/p\u00ebrgatitja) e nj\u00eb artikulli p\u00ebr nj\u00eb kompani ose organizat\u00eb. \u00cbsht\u00eb gjithashtu mir\u00eb q\u00eb t\u00eb keni informacion publik p\u00ebr k\u00ebt\u00eb – n\u00ebse media juaj pajtohet me k\u00ebt\u00eb lloj monetizimi dhe n\u00eb \u00e7far\u00eb kushtesh. Ky lloj fitimi parash ka fituar r\u00ebnd\u00ebsi sidomos me rritjen e numrit t\u00eb podkasteve, p\u00ebr t\u00eb cilat ky lloj monetizimi \u00ebsht\u00eb mjaft i zakonsh\u00ebm. \n<\/p>\n\n

    Gjithashtu duhet pasur parasysh se vitet e fundit jan\u00eb kombinuar lloje t\u00eb ndryshme reklamash dhe kanalesh n\u00eb t\u00eb cilat ato sh\u00ebrbehen, p\u00ebr t\u2019iu ekspozuar lexuesit\/shikuesit\/d\u00ebgjuesit (ose bler\u00ebsit potencial t\u00eb nj\u00eb produkti t\u00eb reklamuar). Qasja e marketingut omni-kanal. Fushata t\u00eb tilla jan\u00eb m\u00eb t\u00eb nd\u00ebrlikuara, duke kombinuar kanale t\u00eb ndryshme (p.sh. nj\u00eb faqe mediatike p\u00ebr tekste t\u00eb sponsorizuara, nj\u00eb kanal n\u00eb YouTube p\u00ebr vendosjen e reklamave me video dhe nj\u00eb buletin online) dhe nuk p\u00ebrdoren shpesh n\u00eb kontekstin e mediave lokale.<\/span><\/p>\n\n

    Reklamat e vogla (Classifieds)<\/h3>\n\n

    <\/p>\n\n

    Reklamat e klasifikuara ishin nj\u00eb minier\u00eb ari e mediave klasike derisa sh\u00ebrbimet online si Craigslist i shkat\u00ebrruan pothuajse plot\u00ebsisht ato gjat\u00eb viteve 1990. Monopoli i kanalit t\u00eb komunikimit me p\u00ebrdoruesit humbi k\u00ebshtu p\u00ebr mediat, por duke pranuar teknologjit\u00eb digjitale dhe duke p\u00ebrdorur faqet e lajmeve ende shum\u00eb t\u00eb vizituara, mediat kan\u00eb mund\u00ebsin\u00eb t\u00eb krijojn\u00eb nj\u00eb qend\u00ebr fitimi p\u00ebrkat\u00ebse n\u00ebp\u00ebrmjet sh\u00ebrbimeve t\u00eb specializuara p\u00ebr reklamat e vogla. \n<\/p>\n\n

    Shembuj t\u00eb sh\u00ebrbimeve t\u00eb tilla jan\u00eb shpalljet e pun\u00ebs, pasurit\u00eb e paluajtshme, nekrologjit\u00eb, etj. Ky model i fitimit t\u00eb parave \u00ebsht\u00eb shum\u00eb i zbatuesh\u00ebm n\u00eb rastin e mediave lokale. \n<\/p>\n\n

    Affiliate<\/h3>\n\n

    <\/p>\n\n

    Ky model monetizimi lejon q\u00eb mediumi t\u00eb funksionoj\u00eb si nj\u00eb lloj agjenti shitjesh p\u00ebr produktet ose sh\u00ebrbimet e nj\u00eb kompanie. Duke vendosur reklama (ose disa materiale t\u00eb tjera) n\u00eb faqen e medias, mediumi fiton para sa her\u00eb q\u00eb lexuesit klikojn\u00eb n\u00eb reklam\u00eb (link) dhe blejn\u00eb produktin (ose kryejn\u00eb veprimin e d\u00ebshiruar) n\u00eb faqen e internetit t\u00eb kompanis\u00eb. \n<\/p>\n\n

    Ky model monetizimi \u00ebsht\u00eb jasht\u00ebzakonisht i p\u00ebrhapur n\u00eb Per\u00ebndim, por asnj\u00ebher\u00eb nuk \u00ebsht\u00eb krijuar mjaftuesh\u00ebm n\u00eb rajonin e Ballkanit Per\u00ebndimor (edhe pse ka kompani q\u00eb ofrojn\u00eb k\u00ebt\u00eb lloj bashk\u00ebpunimi). \n<\/p>\n\n

    \"Donacionet\"<\/figure>\n\n

    Donacionet<\/h2>\n\n

    Si\u00e7 sugjeron emri, ky model i fitimit t\u00eb parave bazohet n\u00eb mbledhjen e donacioneve nga lexuesit\/shikuesit\/d\u00ebgjuesit. Kjo n\u00ebnkupton q\u00eb media ka nj\u00eb baz\u00eb t\u00eb fort\u00eb ndjek\u00ebsish q\u00eb ndajn\u00eb vlerat e saj dhe jan\u00eb t\u00eb gatsh\u00ebm ta mb\u00ebshtesin at\u00eb financiarisht. Donacionet mund t\u00eb jen\u00eb anonime ose publike dhe mund t\u00eb mblidhen ose n\u00eb m\u00ebnyr\u00eb t\u00eb vazhdueshme (P\u00ebrmes nj\u00eb butoni dhurimi n\u00eb n\u00eb faqen e medias gjat\u00eb gjith\u00eb koh\u00ebs) ose p\u00ebr aktivitete specifike q\u00eb k\u00ebrkojn\u00eb mb\u00ebshtetje (pajisje, infrastruktura ueb, prodhimi i p\u00ebrmbajtjes, etj.). Vlera e nj\u00eb dhurimi individual ose mund t\u00eb jet\u00eb fikse (e p\u00ebrcaktuar nga media dhe e barabart\u00eb p\u00ebr t\u00eb gjith\u00eb), ose mund t\u00eb aplikohet qasja <\/span>Pay-What-You-Want<\/span><\/i>.<\/span><\/p>\n\n

    Realizimi i donacioneve n\u00ebnkupton nj\u00eb lloj integrimi t\u00eb sh\u00ebrbimeve teknologjike, pra realizimin e pagesave online (kartat apo di\u00e7ka t\u00eb ngjashme), dhe n\u00eb rast se nuk ka zgjidhje t\u00eb gatshme, media duhet t\u00eb b\u00ebj\u00eb integrimin me sistemin e pagesave. \n<\/p>\n\n

    Merchandise<\/h2>\n\n

    Krijimi i nj\u00eb koleksioni objektesh fizike q\u00eb jan\u00eb n\u00eb nj\u00eb far\u00eb m\u00ebnyre t\u00eb lidhura me mediumin \u00ebsht\u00eb thelbi i k\u00ebtij modeli monetizimi. N\u00ebse k\u00ebto produkete do t\u00eb jen\u00eb bluza me emrin e medias, filxhan\u00eb me fotografi t\u00eb lidhura me median, stickers me citate t\u00eb njohura apo asete digjitale (NFT) kjo varet nga lloji i medias dhe sigurisht nga grupi i synuar i ndjek\u00ebsve. Sigurisht, m\u00ebnyra e komunikimit n\u00eb var\u00ebsi t\u00eb llojit t\u00eb medias (TV, Radio, Ueb) \u00ebsht\u00eb e ndryshme, por n\u00eb dit\u00ebt e sotme ka shum\u00eb t\u00eb ngjar\u00eb q\u00eb cilido medium t\u00eb jet\u00eb primar p\u00ebr media, komunikimi dhe shitja e artikujve fizik\u00eb (apo digjital\u00eb) do t\u00eb ndodh\u00eb p\u00ebrmes internetit. Nuk duhet harruar fakti q\u00eb n\u00eb k\u00ebt\u00eb model monetizimi lind nevoja p\u00ebr nj\u00eb lidhje m\u00eb t\u00eb fort\u00eb mes medias dhe audienc\u00ebs s\u00eb saj, sepse individi n\u00ebp\u00ebrmjet veshjes apo konsumimit t\u00eb objekteve t\u00eb krijuara nga media tregon lidhjen apo mb\u00ebshtetjen e tij. \n<\/p>\n\n

    \"Crowdfunding\"<\/figure>\n\n

    Crowdfunding<\/h2>\n\n

    N\u00eb 5+ vitet e fundit, modeli i financimit n\u00eb grup ka p\u00ebrjetuar popullaritet lokal n\u00eb vendet e Ballkanit Per\u00ebndimor. Rezultati i k\u00ebtij popullariteti \u00ebsht\u00eb rritja e numrit t\u00eb mediave q\u00eb arrijn\u00eb drejt k\u00ebtij modeli monetizimi, i cili ngjan shum\u00eb me modelin e donacioneve, megjith\u00ebse ka specifikat e veta. K\u00ebto specifika kryesisht reflektohen n\u00eb faktin se realizimi i crowdfunding zakonisht k\u00ebrkon nj\u00eb platform\u00eb t\u00eb jashtme mbi t\u00eb cil\u00ebn krijohet fushata (m\u00eb t\u00eb famshmet jan\u00eb kickstarter.com, indiegogo.com, donacije.rs n\u00eb Serbi). \n<\/p>\n\n

    Modeli funksionon duke krijuar nj\u00eb medium n\u00eb platform\u00ebn e p\u00ebrmendur, i cili ka nj\u00eb q\u00ebllim dhe tem\u00eb t\u00eb p\u00ebrcaktuar dhe p\u00ebrshkruhet n\u00eb detaje. Pas krijimit t\u00eb fushat\u00ebs, fillon nj\u00eb fushat\u00eb promovuese, e cila synon t\u00eb b\u00ebj\u00eb sa m\u00eb shum\u00eb individ\u00eb t\u00eb informohen rreth fushat\u00ebs dhe t\u00eb vijn\u00eb n\u00eb nj\u00eb faqe ku mund t\u00eb mb\u00ebshtesin median duke marr\u00eb pjes\u00eb n\u00eb crowdfunding. \n<\/p>\n\n

    \u00cbsht\u00eb tipike p\u00ebr crowdfunding q\u00eb individ\u00ebt mund t\u00eb mb\u00ebshtesin median me shuma t\u00eb ndryshme parash (ose n\u00eb disa raste pa donacione financiare, por n\u00ebp\u00ebrmjet aktiviteteve n\u00eb internet) dhe q\u00eb n\u00eb var\u00ebsi t\u00eb mb\u00ebshtetjes financiare q\u00eb marrin, marrin nj\u00eb lloj materiali (-k\u00ebmish\u00eb, kapele etj.) ose dhurat\u00eb e jomateriale (NFT, abonim n\u00eb sh\u00ebrbime mediatike, etj.). \n<\/p>\n\n

    Ky model monetizimi mund t\u00eb jet\u00eb i suksessh\u00ebm, por nuk mund t\u00eb p\u00ebrdoret shpesh – dometh\u00ebn\u00eb, media duhet t\u00eb planifikoj\u00eb mir\u00eb fushat\u00ebn dhe t\u00eb ndaj\u00eb fondet e mbledhura paraprakisht p\u00ebr t\u00eb funksionuar p\u00ebr nj\u00eb periudh\u00eb t\u00eb gjat\u00eb kohore. \n<\/p>\n\n

    Shitjet online (Retail\/Marketplace)<\/h2>\n\n

    Mediat digjjitale kan\u00eb filluar hapjen e dyqaneve online n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb p\u00ebrfituar nga sasia e konsiderueshme e trafikut (lexuesit e tyre) q\u00eb vizitojn\u00eb faqet e tyre online. N\u00eb var\u00ebsi t\u00eb llojit t\u00eb medias, k\u00ebto dyqane online ofrojn\u00eb mallra konsumi (zakonisht media m\u00eb t\u00eb m\u00ebdha me mbulim komb\u00ebtar ose t\u00eb pakt\u00ebn rajonal) ose produkte t\u00eb specializuara (p\u00ebr media q\u00eb mbulojn\u00eb nj\u00eb vend specifik ose treg specifik lokal). \n<\/p>\n\n

    Operacionet dhe logjistika e k\u00ebrkuar p\u00ebr k\u00ebt\u00eb model monetizimi mund t\u00eb jen\u00eb nj\u00eb sfid\u00eb e r\u00ebnd\u00ebsishme p\u00ebr median, pasi shitjet online kan\u00eb edhe komponentin e tyre fizik (i cili mund t\u00eb digjitalizohet pjes\u00ebrisht) – faturimi, komunikimi me furnitor\u00ebt dhe klient\u00ebt, paketimi dhe transporti, zgjidhja e ankesave. Duhet pasur parasysh se k\u00ebto jan\u00eb procese serioze biznesi dhe se mediat shpesh kan\u00eb sfida t\u00eb m\u00ebdha p\u00ebr t’u p\u00ebrballur pa krijuar apo pun\u00ebsuar nj\u00eb ekip njer\u00ebzish q\u00eb merren ekskluzivisht me k\u00ebt\u00eb biznes. \n<\/p>\n\n

    \"Organizimi<\/figure>\n\n

    Organizimi i eventeve (Event\/Experience)<\/h2>\n\n

    Organizimi i eventeve (konferenca, promovime, tryeza, etj.) mund t\u00eb jet\u00eb nj\u00eb shtes\u00eb e mir\u00eb n\u00eb fokusin kryesor mediatik. Ekspertiza dhe kontaktet q\u00eb lidhen me nj\u00eb tem\u00eb t\u00eb caktuar sociale (politik\u00eb, ekologji, biznes, financ\u00eb, etj.) mund t\u00eb p\u00ebrdoren p\u00ebr t\u00eb organizuar evente ku t\u00eb fitohet p\u00ebrmes shitjes s\u00eb sponsorizimeve ose mbledhjes s\u00eb tarifave t\u00eb regjistrimit. \n<\/p>\n\n

    Realizimi i eventeve cil\u00ebsore shpesh k\u00ebrkon ekspertiz\u00eb n\u00eb industrin\u00eb e “eventeve” dhe mediat q\u00eb duan t\u00eb ecin n\u00eb k\u00ebt\u00eb rrug\u00eb duhet t\u00eb zhvillojn\u00eb kapacitete t\u00eb brendshme ose t\u00eb k\u00ebrkojn\u00eb mb\u00ebshtetje t\u00eb jashtme p\u00ebr realizimin e k\u00ebtyre eventeve. Pandemia ka prekur r\u00ebnd\u00eb industrin\u00eb e \u201ceventeve\u201d dhe organizimi i eventeve online apo ekzistenca e infrastruktur\u00ebs TIK p\u00ebr implementim \u00ebsht\u00eb b\u00ebr\u00eb e nevojshme p\u00ebr k\u00ebt\u00eb model monetarizimi. \n<\/p>\n\n

    \n\n

    <\/p>\n\n

    Burimet shtes\u00eb t\u00eb t\u00eb ardhurave, pra nj\u00eb model shtes\u00eb i monetizimit \u00ebsht\u00eb jasht\u00ebzakonisht i r\u00ebnd\u00ebsish\u00ebm p\u00ebr q\u00ebndrueshm\u00ebrin\u00eb e medias n\u00eb bot\u00ebn e sotme. N\u00ebse media funksionon me entuziaz\u00ebm dhe nuk e konsideron monetizimin nj\u00eb aspekt thelb\u00ebsor t\u00eb biznesit mediatik, ajo mund t\u00eb d\u00ebmtoj\u00eb q\u00ebndrueshm\u00ebrin\u00eb dhe misionin afatgjat\u00eb t\u00eb saj. Kjo ndodh m\u00eb s\u00eb shumti kur themeluesit dhe punonj\u00ebsit ende e kuptojn\u00eb se u duhen para p\u00ebr t\u00eb ushqyer familjet e tyre. \n<\/p>\n\n

    Gjithashtu, nj\u00eb medium q\u00eb nuk ka zbatuar asnj\u00eb nga modelet e monetizimit dhe ka siguruar pavar\u00ebsi financiare \u00ebsht\u00eb m\u00eb i ndjesh\u00ebm ndaj ndikimeve dhe presioneve t\u00eb jashtme.<\/p><\/blockquote><\/figure>\n\n

    N\u00eb rastin e paq\u00ebndrueshm\u00ebris\u00eb financiare si pasoj\u00eb e mosekzistenc\u00ebs s\u00eb nj\u00eb modeli monetizimi, nj\u00eb medium i till\u00eb ka potencial t\u00eb madh q\u00eb ose t\u00eb mbyllet ose t\u00eb pranoj\u00eb mb\u00ebshtetje financiare n\u00eb k\u00ebmbim t\u00eb di\u00e7kaje. \n<\/p>\n\n

    Kapitalizmi \u00ebsht\u00eb sistemi n\u00eb t\u00eb cilin jetojm\u00eb, duam apo nuk duam ne. Media \u00ebsht\u00eb nj\u00eb biznes. \u00c7do biznes duhet t\u00eb gjej\u00eb modelin e tij t\u00eb biznesit. N\u00eb m\u00ebnyr\u00eb q\u00eb nj\u00eb medium t\u00eb jet\u00eb v\u00ebrtet i pavarur dhe afatgjat\u00eb, zbatimi i nj\u00eb prej modeleve t\u00eb monetizimit b\u00ebhet imperativ. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

    Gjat\u00eb dekad\u00ebs s\u00eb fundit, teknologjit\u00eb digjitale kan\u00eb transformuar pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb industris\u00eb s\u00eb medias. P\u00ebrparimet n\u00eb teknologji i kan\u00eb detyruar kompanit\u00eb mediatike t\u00eb gjejn\u00eb m\u00ebnyra t\u00eb reja p\u00ebr t\u00eb krijuar, tregtuar, promovuar dhe shp\u00ebrndar\u00eb p\u00ebrmbajtjen e tyre mediatike. Dhe ve\u00e7an\u00ebrisht tarifimin p\u00ebr k\u00ebt\u00eb p\u00ebrmbajtje. Vet\u00eb lexuesit\/shikuesit\/d\u00ebgjuesit kan\u00eb ndryshuar \u2013 jan\u00eb b\u00ebr\u00eb shum\u00eb m\u00eb […]<\/p>\n","protected":false},"author":19,"featured_media":10099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[96,29,103,97,99],"tags":[871,870,868,866,869,867],"acf":[],"yoast_head":"\nNj\u00eb p\u00ebrmbledhje e modeleve m\u00eb t\u00eb njohura t\u00eb biznesit t\u00eb medias - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nj\u00eb p\u00ebrmbledhje e modeleve m\u00eb t\u00eb njohura t\u00eb biznesit t\u00eb medias - Journalift\" \/>\n<meta property=\"og:description\" content=\"Gjat\u00eb dekad\u00ebs s\u00eb fundit, teknologjit\u00eb digjitale kan\u00eb transformuar pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb industris\u00eb s\u00eb medias. 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Vet\u00eb lexuesit\/shikuesit\/d\u00ebgjuesit kan\u00eb ndryshuar \u2013 jan\u00eb b\u00ebr\u00eb shum\u00eb m\u00eb […]","og_url":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/","og_site_name":"Journalift","article_published_time":"2021-11-21T17:07:44+00:00","article_modified_time":"2021-11-21T17:07:48+00:00","og_image":[{"width":1921,"height":633,"url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/01-Overview-of-the-most-popular-media-business-models.png","type":"image\/png"}],"author":"Vladimir Trkulja","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vladimir Trkulja","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/#article","isPartOf":{"@id":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/"},"author":{"name":"Vladimir Trkulja","@id":"https:\/\/journalift.org\/sq\/#\/schema\/person\/c3832ac93dedbe9786dca2e4856be7e9"},"headline":"Nj\u00eb p\u00ebrmbledhje e modeleve m\u00eb t\u00eb njohura t\u00eb biznesit t\u00eb medias","datePublished":"2021-11-21T17:07:44+00:00","dateModified":"2021-11-21T17:07:48+00:00","mainEntityOfPage":{"@id":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/"},"wordCount":2683,"commentCount":0,"publisher":{"@id":"https:\/\/journalift.org\/sq\/#organization"},"image":{"@id":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/11\/01-Overview-of-the-most-popular-media-business-models.png","keywords":["crowdfunding","Donacionet","freemium","Modelet e biznesit","paywall","Subscription (Parapagimi\/Abonimi)"],"articleSection":["Brandimi dhe Marketingu","Manaxhimi dhe organizmi","Median Tradicionale","Transformimin Digjital","Zhvillimin e Biznesit"],"inLanguage":"sq-AL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/","url":"https:\/\/journalift.org\/sq\/nje-permbledhje-e-modeleve-me-te-njohura-te-biznesit-te-medias\/","name":"Nj\u00eb p\u00ebrmbledhje e modeleve m\u00eb t\u00eb njohura t\u00eb biznesit t\u00eb medias - 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