{"id":10236,"date":"2021-11-29T00:38:46","date_gmt":"2021-11-28T23:38:46","guid":{"rendered":"https:\/\/journalift.org\/?p=10236"},"modified":"2021-11-29T00:38:46","modified_gmt":"2021-11-28T23:38:46","slug":"ekonomia-e-portaleve-lokale-te-lajmeve-ne-ballkan-mesime-per-tu-marre-nga-portali-malazez-ui-info","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/ekonomia-e-portaleve-lokale-te-lajmeve-ne-ballkan-mesime-per-tu-marre-nga-portali-malazez-ui-info\/","title":{"rendered":"Ekonomia e portaleve lokale t\u00eb lajmeve n\u00eb Ballkan: m\u00ebsime p\u00ebr t\u2019u marr\u00eb nga portali malazez UI-Info"},"content":{"rendered":"\n

Biznes i fort\u00eb \u00ebsht\u00eb ai biznes q\u00eb \u00ebsht\u00eb i planifikuar me kujdes, q\u00eb ndjek tendencat e koh\u00ebs dhe \u00ebsht\u00eb i fokusuar tek nevojat e konsumator\u00ebve; gj\u00eb q\u00eb p\u00ebrkon edhe me industrit\u00eb e mediave. Si sisteme ekonomike kapitaliste, industrit\u00eb e mediave jan\u00eb biznese q\u00eb duhet t\u00eb jen\u00eb fitimprur\u00ebse, n\u00ebse duan t\u00eb mbijetojn\u00eb, nd\u00ebrkoh\u00eb q\u00eb duhet t\u00eb veprojn\u00eb me etik\u00eb dhe p\u00ebrgjegjshm\u00ebri. \n<\/p>\n\n

\u00c7\u00ebshtjet q\u00eb lidhen me ekonomin\u00eb e mediave dhe integritetin e tyre jan\u00eb v\u00ebn\u00eb n\u00eb diskutim shum\u00eb her\u00eb gjat\u00eb koh\u00ebs s\u00eb paprecedent\u00eb t\u00eb pandemis\u00eb COVID-19.<\/p>\n\n

P\u00ebrhapja e shpejt\u00eb e koronavirusit ndikoi n\u00eb konsumin mediatik duke p\u00ebrshpejtuar kalimin drejt mediave dixhitale dhe duke i vendosur portalet e lajmeve n\u00eb nj\u00eb pozicion mjaft t\u00eb favorsh\u00ebm si burimi m\u00eb i p\u00ebrdorur i lajmeve.<\/p><\/blockquote><\/figure>\n\n

Si\u00e7 konstatohet edhe nga <\/span>Raporti i Lajmeve Dixhitale 2020<\/span><\/a> i Institutit Reuters dhe Universitetit t\u00eb Oksfordit, shumica e popullsis\u00eb n\u00eb t\u00eb gjitha vendet e bot\u00ebs preferonin ta nisnin marrjen e lajmeve nga nj\u00eb faqe interneti ose aplikacion ueb. P\u00ebrve\u00e7 ndryshimit t\u00eb sjelljes son\u00eb p\u00ebr sa i p\u00ebrket p\u00ebrdorimit t\u00eb medias, pandemia shkaktoi shum\u00eb sfida p\u00ebr mediat n\u00eb aspektin e ekonomis\u00eb dhe besimit. P\u00ebr shkak t\u00eb recesionit ekonomik, ra niveli i t\u00eb ardhurave, nd\u00ebrkoh\u00eb q\u00eb mungesa e kontrollor\u00ebve t\u00eb burimeve online shkaktoi keqinformime dhe lajme t\u00eb rreme. K\u00ebto sfida sh\u00ebrbyen si katalizator p\u00ebr ndryshimet n\u00eb modelet e biznesit t\u00eb medias.<\/span><\/p>\n\n

Ku q\u00ebndrojn\u00eb mediat lokale online n\u00eb k\u00ebt\u00eb hart\u00eb ndryshimesh? Cili \u00ebsht\u00eb modeli i tyre i biznesit? Cilat jan\u00eb hapat q\u00eb duhet t\u00eb nd\u00ebrmarrin ato p\u00ebr t\u00eb mbijetuar, p\u00ebr t\u00eb qen\u00eb fitimprur\u00ebs dhe p\u00ebr t\u00eb ruajtur integritetin e tyre? \n<\/p>\n\n

Edhe pse pandemia ishte sfid\u00eb globale n\u00eb t\u00eb gjitha aspektet e saj, mediat lokale online v\u00ebrtetuan se jan\u00eb me p\u00ebrfitime n\u00eb disa aspekte<\/strong>.<\/span> Njer\u00ebzit mb\u00ebshteteshin kryesisht tek lajmet online, nd\u00ebrkoh\u00eb q\u00eb pati rritje t\u00eb m\u00ebdha t\u00eb trafikut n\u00eb portaleve lokale t\u00eb lajmeve duke qen\u00eb se njer\u00ebzit ishin m\u00eb shum\u00eb t\u00eb interesuar t\u00eb dinin se si po ndikonte pandemia n\u00eb qytetet e tyre. Sipas nj\u00eb hulumtimi t\u00eb kryer n\u00eb vitin 2020 nga <\/span>Qendra p\u00ebr Studimin e Mediave<\/span><\/a> pran\u00eb Fakultetit t\u00eb Shkencave Politike n\u00eb Serbi, pandemia e transformoi shoq\u00ebrin\u00eb p\u00ebr sa i p\u00ebrket komunikimit, duke rritur numrin e p\u00ebrdoruesve t\u00eb internetit n\u00eb 78.4% nga 24% n\u00eb 2006. N\u00eb t\u00eb nj\u00ebjtin studim konstatohet se burimi kryesor i lajmeve p\u00ebr 35% e t\u00eb anketuarve ishin faqet tradicionale t\u00eb mediave dhe p\u00ebr 32% ishin rrjetet sociale, ku 76% e t\u00eb anketuarve i aksesonin ato nga telefoni celular, pavar\u00ebsisht se 17% p\u00ebrdornin kompjuterin. P\u00ebr m\u00eb tep\u00ebr, rezultatet evidentuan se 95% e t\u00eb anketuarve preferonin median online si burim informimi. Ashtu si n\u00eb Serbi, edhe tregu kroat i mediave, si\u00e7 konstatohet n\u00eb <\/span>Raportin e Lajmeve Dixhitale 2020<\/span><\/a>, karakterizohet nga p\u00ebrqindja e madhe e lidhjes me internetin, ku 78% raportonin se p\u00ebrdornin telefonat inteligjent\u00eb p\u00ebr t\u00eb marr\u00eb lajmet \u00e7do jav\u00eb.<\/span><\/p>\n\n

Pyetja \u00ebsht\u00eb se si t\u00eb p\u00ebrfitojm\u00eb nga k\u00ebto rrethana t\u00eb favorshme? M\u00ebsimet e nxjerra nga portali malazez i lajmeve Ul-info, t\u00eb cilin e mentoroja gjat\u00eb Projektit \u201cMedia p\u00ebr t\u00eb Gjith\u00eb\u201d, mund t\u2019u vijn\u00eb n\u00eb ndihm\u00eb mediave online q\u00eb veprojn\u00eb n\u00eb rrethana t\u00eb ngjashme. \n<\/p>\n\n

Ul-Info<\/span><\/a> \u00ebsht\u00eb nj\u00eb portal malazez lajmesh q\u00eb ofron gazetari cil\u00ebsore dhe t\u00eb besueshme tek t\u00eb gjitha platformat e saj dixhitale.<\/span><\/p>\n\n

P\u00ebr t\u00eb mbetur konkurruese me burimet e tjera t\u00eb lajmeve n\u00eb rajon, Ul-Info kishte nevoj\u00eb t\u00eb kuptonte m\u00eb mir\u00eb format e lidhjes me klient\u00ebt me sa m\u00eb shum\u00eb efektivitet dhe t\u00eb gjente burime t\u00eb reja t\u00eb ardhurash q\u00eb do t\u2019i siguronin q\u00ebndrueshm\u00ebrin\u00eb n\u00eb periudh\u00eb afatgjate. \n<\/p><\/blockquote><\/figure>\n\n

\"Hapi<\/figure>\n\n

Tre hapa drejt suksesit<\/h2>\n\n

Hapi 1: Optimizimi i kanalit<\/h2>\n\n

<\/p>\n\n

Hapi i par\u00eb q\u00eb duhet t\u00eb nd\u00ebrmarrin mediat online me q\u00ebllim q\u00eb t\u00eb mbijetojn\u00eb, t\u00eb p\u00ebrshtaten dhe t\u00eb lul\u00ebzojn\u00eb n\u00eb nj\u00eb bot\u00eb q\u00eb ndryshon me shpejt\u00ebsi \u00ebsht\u00eb optimizimi i kanalit t\u00eb tyre t\u00eb komunikimit. Duke pasur parasysh se njer\u00ebzit mb\u00ebshteten tek faqet online p\u00ebr t\u00eb marr\u00eb t\u00eb rejat e fundit, se ka nj\u00eb rritje t\u00eb p\u00ebrdoruesve t\u00eb telefonis\u00eb celulare, dhe se faqja e internetit \u00ebsht\u00eb kontakti i par\u00eb i medias me audienc\u00ebn e saj, \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme dhe ia vlen <\/span>t\u00eb investohet n\u00eb zhvillimin e faqes ueb<\/strong><\/span>. K\u00ebshtu, Ul-info e konsideroi riformatimin e faqen s\u00eb saj t\u00eb internetit si hapin e par\u00eb p\u00ebr t\u00eb rritur sa m\u00eb shum\u00eb pranin\u00eb e saj n\u00eb hap\u00ebsir\u00ebn online s\u00eb bashku me nd\u00ebrtimin e nj\u00eb aplikacioni p\u00ebr iOS dhe Android.<\/span><\/p>\n\n

Optimizimi i platform\u00ebs<\/h3>\n\n

<\/p>\n\n

Bazuar n\u00eb analiz\u00ebn SWOT (analiz\u00ebn e avantazheve, dob\u00ebsive, mund\u00ebsive dhe rreziqeve) t\u00eb kryer nga Ul-Info, <\/span>faqja ueb sipas tendencave t\u00eb sotme duhet t\u00eb ket\u00eb nj\u00eb struktur\u00eb t\u00ebrheq\u00ebs t\u00eb paraqitjes q\u00eb do ta b\u00ebj\u00eb at\u00eb sa m\u00eb t\u00eb k\u00ebndshme p\u00ebr nga pamja<\/strong>. T\u00eb gjitha tendencat e reja pasqyrohen n\u00eb faqen e re t\u00eb internetit. Dizajni i ri i faqes s\u00eb Ul-Info \u00ebsht\u00eb i p\u00ebrshtatsh\u00ebm p\u00ebr \u00e7do format, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb jet\u00eb i leht\u00eb p\u00ebr t\u2019u lexuar dhe p\u00ebrdorur n\u00eb pajisje t\u00eb ndryshme si PC, celular\u00eb dhe\/ose tableta. P\u00ebr m\u00eb tep\u00ebr, faqja \u00ebsht\u00eb mjaft funksionale dhe ngarkohet me shpejt\u00ebsi t\u00eb madhe. Paraqitja vizuale, p\u00ebrshtatja p\u00ebr \u00e7do pajisje dhe funksionaliteti jan\u00eb faktor\u00ebt kryesor\u00eb q\u00eb i b\u00ebjn\u00eb njer\u00ebzit t\u00eb q\u00ebndrojn\u00eb n\u00eb nj\u00eb faqe interneti dhe t\u00eb lundrojn\u00eb p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb n\u00eb t\u00eb. P\u00ebrve\u00e7 atyre t\u00eb p\u00ebrmendura m\u00eb sip\u00ebr, kjo faqe interneti \u00ebsht\u00eb e leht\u00eb p\u00ebr t\u2019u lundruar, intuitive dhe e k\u00ebndshme. Po ashtu, faqja e internetit ofron p\u00ebrmbajtje multimodale n\u00eb t\u00eb cil\u00ebn informacioni paraqitet n\u00eb format teksti, imazhe, audio dhe video, dhe ka nj\u00eb menaxhim t\u00eb shk\u00eblqyesh\u00ebm t\u00eb hap\u00ebsir\u00ebs s\u00eb reklamave.<\/span><\/p>\n\n

Aplikacioni p\u00ebr pajisje celulare<\/h3>\n\n

<\/p>\n\n

P\u00ebrve\u00e7 riformatimit t\u00eb faqes s\u00eb internetit, portali Ul-info e pa si domosdoshm\u00ebri t\u00eb tendenc\u00ebs s\u00eb sotme investimin n\u00eb nj\u00eb aplikacion celular p\u00ebr platformat iOS dhe Android. P\u00ebrdoruesit kalojn\u00eb nj\u00eb koh\u00eb t\u00eb konsiderueshme me pajisjet celulare dhe ndeshen pothuajse \u00e7do dit\u00eb me aplikacionet q\u00eb kan\u00eb instaluar n\u00eb pajisjet e tyre. Aplikacionet celulare ofrojn\u00eb sh\u00ebrbim unik p\u00ebr mediat e sotme, sepse ato ofrojn\u00eb forma m\u00eb t\u00eb mira lidhjeje dhe angazhimi me audienc\u00ebn dhe mb\u00ebshtesin krijimin e nj\u00eb komuniteti besnik. \n<\/p>\n\n

Si faqja e internetit ashtu edhe aplikacioni kan\u00eb nevoj\u00eb t\u00eb shfaqin ikon\u00ebn dhe logon e medias, q\u00eb shkojn\u00eb bashk\u00ebrisht me optimizimin e kanalit. Ato p\u00ebrfaq\u00ebsojn\u00eb nj\u00eb simbol t\u00eb njohur t\u00eb medias dhe duhet t\u00eb rezonoj\u00eb me tregun dhe tendencat e sotme. Ul-Info rikrijoi logon e saj p\u00ebrpara riformatimit t\u00eb faqes s\u00eb internetit. \n<\/p>\n\n

Pas riformatimit t\u00eb faqes s\u00eb Ul-Info, numri i lexuesve vet\u00ebm n\u00eb nj\u00eb muaj u rrit me 25% dhe numri i ndjek\u00ebsve n\u00eb platform\u00ebn Facebook u rrit nga 12 mij\u00eb n\u00eb 14 mij\u00eb. \n<\/p><\/blockquote><\/figure>\n\n

\"Hapi<\/figure>\n\n

Hapi 2: Fokusi tek lexuesi <\/h2>\n\n

Pasi t\u00eb kemi krijuar faqen e internetit, hapi i dyt\u00eb \u00ebsht\u00eb <\/span>krijimi i nj\u00eb komuniteti lexuesish besnik\u00eb<\/strong>. Kjo mund arrihet duke shkruar p\u00ebrmbajtje t\u00eb vlefshme q\u00eb p\u00ebrputhet me nevojat e lexuesve dhe duke i angazhuar lexuesit n\u00eb to. P\u00ebrmbajtja \u00ebsht\u00eb produkti m\u00eb i duksh\u00ebm q\u00eb ofron nj\u00eb portal lajmesh dhe \u00ebsht\u00eb mjeti me t\u00eb cilin nj\u00eb media t\u00ebrheq lexuesit e saj. Marketingu thekson r\u00ebnd\u00ebsin\u00eb e t\u00eb kuptuarit t\u00eb konsumatorit, d\u00ebshirat e t\u00eb cilit duhet t\u00eb merren parasysh n\u00eb procesin e zhvillimit t\u00eb produkteve dhe sh\u00ebrbimeve. N\u00eb m\u00ebnyr\u00eb t\u00eb ngjashme, n\u00eb biznesin e mediave duhet t\u00eb prodhohet p\u00ebrmbajtje mediatike q\u00eb p\u00ebrkon dhe plot\u00ebson nevojat e lexuesve.<\/span><\/p>\n\n

\u201cTesti i Mamit\u201d i siguroi portalit Ul-Info informacione n\u00eb lidhje me interesat e lexuesve t\u00eb mundsh\u00ebm p\u00ebr sa i p\u00ebrket p\u00ebrmbajtjes. Rob Fitzpatrick n\u00eb librin e tij \u201cTesti i Mamit\u201d (<\/span>The Mom Test<\/span><\/a>) ofron udh\u00ebzime se si t\u00eb hartojm\u00eb pyetje t\u00eb mira p\u00ebr t\u00eb marr\u00eb komente t\u00eb dobishme. Quhet Testi i Mamit, sepse b\u00ebn pyetje p\u00ebr t\u00eb cilat as mami nuk mund t\u00eb na g\u00ebnjej\u00eb. Sipas rregullave t\u00eb Fitzpatrick, p\u00ebrmes nj\u00eb bisede informale me klient\u00ebt e synuar, Ul-info kuptoi se portali duhet t\u00eb zgjeroj\u00eb p\u00ebrmbajtjen e tij me kategori t\u00eb reja (si kujdesi p\u00ebr sht\u00ebpin\u00eb dhe arg\u00ebtimet) dhe llojet e reja t\u00eb p\u00ebrmbajtjes (video t\u00eb shkurtra me informative dhe podkaste). Me fjal\u00eb t\u00eb tjera, <\/span>Testi i Mamit<\/span><\/a> i dha Ul-Info informacione se cilat ishin nevojat e lexuesve tek t\u00eb cilat duhet t\u00eb fokusohej ky portal.<\/span><\/p>\n\n

Vet\u00ebm pasi t\u00eb kemi nj\u00eb p\u00ebrmbajtje mediatike q\u00eb plot\u00ebson nevojat e lexuesve, do t\u00eb kemi krijuar kushte p\u00ebr t\u2019u angazhuar dhe zhvilluar nj\u00eb marr\u00ebdh\u00ebnie me ta. Portalet e lajmeve mund t\u2019u ofrojn\u00eb lexuesve t\u00eb angazhohen me t\u00eb p\u00ebrmes nj\u00eb hap\u00ebsire q\u00eb ofrojn\u00eb p\u00ebr komente, nj\u00eb rubrik\u00eb t\u00eb dedikuar p\u00ebr p\u00ebrmbajtjen e prodhuar nga p\u00ebrdoruesit, nj\u00eb hap\u00ebsire ku lexuesit mund t\u00eb raportojn\u00eb gabimet p\u00ebr t\u2019u korrigjuar nga gazetar\u00ebt, nj\u00eb adres\u00eb email dhe lidhje me gazet\u00ebn si dhe nj\u00eb opsion p\u00ebr t\u00eb krijuar nj\u00eb burim informacioni t\u00eb personalizuar n\u00eb faqen e internetit.<\/span><\/p>\n\n

\"Hapi<\/figure>\n\n

Hapi 3: Monetizimi\/ Burimet e t\u00eb ardhurave dixhitale<\/h2>\n\n

Vet\u00ebm pasi t\u00eb kemi krijuar nj\u00eb faqe t\u00eb shk\u00eblqyer interneti dhe t\u00eb kemi vendosur marr\u00ebdh\u00ebnie t\u00eb konsoliduara me lexuesit, mund t\u00eb b\u00ebjm\u00eb hapin tjet\u00ebr dhe t\u00eb fillojm\u00eb t\u00eb mendojm\u00eb p\u00ebr modelin e biznesit. Nga k\u00ebndv\u00ebshtrimi i menaxhimit, marr\u00ebdh\u00ebniet me konsumator\u00ebt jan\u00eb t\u00eb nj\u00eb r\u00ebnd\u00ebsie t\u00eb ve\u00e7ant\u00eb p\u00ebr nj\u00eb model biznesi. Me zhvillimin e k\u00ebtyre marr\u00ebdh\u00ebnieve, kompanit\u00eb jan\u00eb n\u00eb gjendje t\u00eb krijojn\u00eb nj\u00eb lidhje mes propozimeve t\u00eb vler\u00ebs dhe segmenteve t\u00eb klient\u00ebve q\u00eb kan\u00eb, dhe p\u00ebrfundimisht, t\u00eb sigurojn\u00eb t\u00eb ardhura prej tyre. <\/span>N\u00ebp\u00ebrmjet angazhimit t\u00eb lexuesve, mund t\u00eb forcohen marr\u00ebdh\u00ebniet me an\u00ebtar\u00ebt dhe rritet edhe m\u00eb tej r\u00ebnd\u00ebsia e tyre p\u00ebr modelin e biznesit.<\/strong><\/p>\n\n

Osterwalder dhe Pigneur (2010) ofruan konceptin e <\/span>Panoram\u00ebs s\u00eb Modelit t\u00eb Biznesit<\/span><\/a>, ku p\u00ebrshkruhen 9 blloqe nd\u00ebrtimi q\u00eb tregojn\u00eb logjik\u00ebn se si kompanit\u00eb synojn\u00eb t\u00eb fitojn\u00eb t\u00eb ardhura. Ky instrument ndihmon t\u00eb kap\u00ebrcehen sfidat kryesore me t\u00eb cilat p\u00ebrballen sot mediat, me q\u00ebllim q\u00eb t\u00eb gjenerojn\u00eb t\u00eb ardhura dhe p\u00ebrfitime t\u00eb tjera n\u00ebp\u00ebrmjet p\u00ebrmbajtjes q\u00eb botojn\u00eb. N\u00ebnt\u00eb blloqe t\u00eb Panoram\u00ebs s\u00eb Modelit t\u00eb Biznesit q\u00eb ndjekin nj\u00eb rend logjik jan\u00eb: (1) Segmentet e konsumatorit, (2) Propozime p\u00ebr vler\u00ebn, (3) Kanalet, (4) Marr\u00ebdh\u00ebniet me konsumatorin, (5) Burimet e t\u00eb ardhurave, (6) Burimet kryesore, (7) Aktivitetet kryesore, (8) Pjes\u00ebmarr\u00ebsit kryesor\u00eb, dhe (9) Struktura e kostos.\u00a0<\/span><\/p>\n\n

Burimet e t\u00eb ardhurave dixhitale<\/h3>\n\n

<\/p>\n\n

Ky instrument e ndihmoi Ul-Info t\u00eb merrte nj\u00eb ide p\u00ebr segmentet e konsumator\u00ebve t\u00eb cil\u00ebve u sh\u00ebrben dhe propozimeve t\u00eb vler\u00ebs q\u00eb ofron; dhe m\u00eb pas t\u00eb gjej\u00eb nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb diversifikuar burimet e financimit p\u00ebrtej reklamave dhe donacioneve\/granteve t\u00eb projektit. Periudha e pasiguris\u00eb e shkaktuar nga pandemit\u00eb ishte koha e p\u00ebrkryer p\u00ebr t\u00eb k\u00ebrkuar burime t\u00eb ndryshme financimi. Duke p\u00ebrdorur k\u00ebt\u00eb instrument, Ul-Info <\/span>arriti n\u00eb p\u00ebrfundimin se duhet t\u00eb kombinonte burimet e t\u00eb ardhurave, si reklamat, an\u00ebtar\u00ebsimet, abonimet, donacionet, shkrimet me pages\u00eb dhe sh\u00ebrbimi i ri dixhital<\/strong><\/span>.<\/strong><\/p>\n\n

Reklamat dhe shkrimet me pages\u00eb ishin hap\u00ebsir\u00eb p\u00ebr shitje dhe trafik dixhital p\u00ebr reklamuesit e jasht\u00ebm. Nga ana tjet\u00ebr, sh\u00ebrbimi i ri dixhital p\u00ebrdor p\u00ebrmbajtjen e medias p\u00ebr t\u00eb arritur tek trafiku dhe m\u00eb pas p\u00ebr ta p\u00ebrdorur dhe p\u00ebr ta shtyr\u00eb k\u00ebt\u00eb trafik drejt sh\u00ebrbimit t\u00eb ri dixhital, ku n\u00eb rastin e Ul-Info ishte sh\u00ebrbimi i dh\u00ebnies me qira t\u00eb apartamenteve p\u00ebr q\u00ebllime turistike. K\u00ebshtu, kjo media do t\u00eb siguroj\u00eb t\u00eb ardhura si rezultat i lidhjes s\u00eb konsumatorit dhe furnitorit. Ky sh\u00ebrbim do t\u00eb lidhet me p\u00ebrmbajtjen e medias duke pasur parasysh se portali mbulon lajmet nga Ulqini dhe n\u00eb t\u00eb ka rubrika p\u00ebr turizmin dhe udh\u00ebtimet. \n<\/p>\n\n

Abonimet do t\u00eb p\u00ebrdoren p\u00ebr t\u00eb shitur p\u00ebrmbajtjen mediatike tek lexuesit. N\u00eb k\u00ebt\u00eb rast, burimi i t\u00eb ardhurave do t\u00eb jet\u00eb pagesa e lexuesit p\u00ebr lexuar p\u00ebrmbajtjen e medias. Gjithsesi, Testi i Mamit, i kryer nga Ul-info, nxori n\u00eb pah se n\u00eb k\u00ebt\u00eb pik\u00eb lexuesit e synuar nuk ishin t\u00eb p\u00ebrgatitur t\u00eb paguanin p\u00ebr lajme q\u00eb mund t\u2019i merrnin falas apo t\u2019i lexonin pa pages\u00eb diku tjet\u00ebr. N\u00eb k\u00ebt\u00eb drejtim, duhet b\u00ebr\u00eb m\u00eb shum\u00eb pun\u00eb p\u00ebr t\u00eb biseduar me lexuesin p\u00ebrmes k\u00ebtij k\u00ebndv\u00ebshtrimi. \n<\/p>\n\n

Pas riformatimit grafik t\u00eb portalit dhe fal\u00eb burimeve t\u00eb reja t\u00eb t\u00eb ardhurave, Ul-Info arriti q\u00eb brenda nj\u00eb muaji t\u00eb rris\u00eb t\u00eb ardhurat me rreth 40%. \n<\/p><\/blockquote><\/figure>\n\n

Me pak fjal\u00eb, 3 hapat e Ul-Info <\/span>drejt nj\u00eb portali t\u00eb q\u00ebndruesh\u00ebm lajmesh b\u00ebjn\u00eb t\u00eb mundur q\u00eb platforma e saj teknologjike t\u00eb jet\u00eb e p\u00ebrdit\u00ebsuar, p\u00ebrmbajtja t\u00eb ket\u00eb n\u00eb fokus lexuesin, dhe trafiku q\u00eb ka t\u00eb siguroj\u00eb t\u00eb ardhura<\/strong>.<\/strong> N\u00eb fund t\u00eb fundit, panorama e mediave dixhitale nuk \u00ebsht\u00eb <\/span>terra incognita <\/span><\/i>(tok\u00eb e panjohur)<\/span>. <\/span><\/i>Thjesht duhet t\u00eb ndjekim shembujt e mir\u00eb q\u00eb na vijn\u00eb nga industria e mediave!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Biznes i fort\u00eb \u00ebsht\u00eb ai biznes q\u00eb \u00ebsht\u00eb i planifikuar me kujdes, q\u00eb ndjek tendencat e koh\u00ebs dhe \u00ebsht\u00eb i fokusuar tek nevojat e konsumator\u00ebve; gj\u00eb q\u00eb p\u00ebrkon edhe me industrit\u00eb e mediave. Si sisteme ekonomike kapitaliste, industrit\u00eb e mediave jan\u00eb biznese q\u00eb duhet t\u00eb jen\u00eb fitimprur\u00ebse, n\u00ebse duan t\u00eb mbijetojn\u00eb, nd\u00ebrkoh\u00eb q\u00eb duhet t\u00eb […]<\/p>\n","protected":false},"author":40,"featured_media":10216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96,29,103,97,99],"tags":[906,905,903,904,611],"class_list":["post-10236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandimi-dhe-marketingu-sq","category-manaxhimi-dhe-organizmi-sq","category-median-tradicionale-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-burimet-e-te-ardhurave-dixhitale","tag-fokusi-tek-lexuesi","tag-optimizimi-i-kanalit","tag-optimizimi-i-platformes","tag-ul-info-sq","ciTrackContent"],"acf":[],"yoast_head":"\nEkonomia e portaleve lokale t\u00eb lajmeve n\u00eb Ballkan: m\u00ebsime p\u00ebr t\u2019u marr\u00eb nga portali malazez UI-Info - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/ekonomia-e-portaleve-lokale-te-lajmeve-ne-ballkan-mesime-per-tu-marre-nga-portali-malazez-ui-info\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekonomia e portaleve lokale t\u00eb lajmeve n\u00eb Ballkan: m\u00ebsime p\u00ebr t\u2019u marr\u00eb nga portali malazez UI-Info - Journalift\" \/>\n<meta property=\"og:description\" content=\"Biznes i fort\u00eb \u00ebsht\u00eb ai biznes q\u00eb \u00ebsht\u00eb i planifikuar me kujdes, q\u00eb ndjek tendencat e koh\u00ebs dhe \u00ebsht\u00eb i fokusuar tek nevojat e konsumator\u00ebve; gj\u00eb q\u00eb p\u00ebrkon edhe me industrit\u00eb e mediave. 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