{"id":11702,"date":"2022-02-02T13:55:11","date_gmt":"2022-02-02T12:55:11","guid":{"rendered":"https:\/\/journalift.org\/?p=11702"},"modified":"2022-02-02T13:58:01","modified_gmt":"2022-02-02T12:58:01","slug":"amfora-media-forma-novatore-per-te-angazhuar-audiencen","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/amfora-media-forma-novatore-per-te-angazhuar-audiencen\/","title":{"rendered":"Amfora Media, forma novatore p\u00ebr t\u00eb angazhuar audienc\u00ebn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kur Geri Emiri studionte gazetari n\u00eb vitin 2016, ai kishte d\u00ebshir\u00eb t\u00eb madhe t\u00eb merrej me raportimin e ngjarjeve kulturore dhe sociale p\u00ebr mediat e m\u00ebdha. Nuk e kishte menduar kurr\u00eb q\u00eb disa vite m\u00eb von\u00eb do t\u00eb hapte nj\u00eb portal q\u00eb do t\u00eb fokusohej n\u00eb raportimin e \u00e7\u00ebshtjeve kulturore dhe arkeologjike dhe q\u00eb do t\u2019ia dilte mban\u00eb t\u00eb t\u00ebrhiqte audiencat e interesuara p\u00ebr k\u00ebto tema. <\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, kjo form\u00eb raportimi ishte e gjat\u00eb, kryesisht e shkruar dhe ai shpesh vriste mendjen se \u00e7far\u00eb mund t\u00eb zgjonte m\u00eb shum\u00eb interes p\u00ebr publikun p\u00ebr sa i p\u00ebrket form\u00ebs apo p\u00ebrmbajtjes p\u00ebr tregimin e nj\u00eb historie.  <\/p>\n\n<p class=\"wp-block-paragraph\">Si krijues i Amfora Media, atij iu dha mund\u00ebsia t\u00eb trajnohej dhe t\u00eb punonte nga af\u00ebr me gazetar\u00eb nga Ballkani dhe m\u00eb tej fal\u00eb Projektit \u201cMedia for All\u201d (Media p\u00ebr t\u00eb gjith\u00eb), financuar nga Britania e Madhe. Kjo mund\u00ebsi iu ofrua edhe koleg\u00ebve t\u00eb tij t\u00eb redaksis\u00eb s\u00eb lajmeve. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nd\u00ebrkoh\u00eb q\u00eb n\u00eb lidhje me biznesin ai punonte p\u00ebr rritjen e q\u00ebndrueshm\u00ebris\u00eb financiare, ai donte q\u00eb edhe raportimi t\u00eb ishte m\u00eb interesant dhe t\u00ebrheq\u00ebs p\u00ebr publikun dhe t\u00eb shtrihej tek nj\u00eb audienc\u00eb m\u00eb e madhe. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Geri dhe koleg\u00ebt e tij nis\u00ebn t\u00eb punonin me teknikat e tregimit t\u00eb historive p\u00ebr serit\u00eb podkast q\u00eb kan\u00eb prodhuar koh\u00ebt e fundit dhe p\u00ebr videot e shkurtra mbi kultur\u00ebn, n\u00eb konsultim me dy trajner\u00eb shqiptar\u00eb me p\u00ebrvoj\u00eb. Ai punoi me podkaste edhe me trajner\u00eb nd\u00ebrkomb\u00ebtar\u00eb, t\u00eb cil\u00ebt e k\u00ebshilluan n\u00eb m\u00ebnyr\u00eb t\u00eb ve\u00e7ant\u00eb se si t\u2019i b\u00ebnte podkastet m\u00eb t\u00ebrheq\u00ebse.<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><i><span style=\"font-weight: 400;\">\u201cN\u00eb fakt, ka t\u00eb b\u00ebj\u00eb me idet\u00eb e reja si t\u2019i b\u00ebjm\u00eb videot m\u00eb t\u00eb shkurtra por m\u00eb interesante, si ta ftojm\u00eb publikun t\u00eb \u2018udh\u00ebtoj\u00eb\u2019 me ne kur tregojm\u00eb historin\u00eb. Besoj se k\u00ebto seanca t\u00eb shkurtra p\u00ebr konsultime apo diskutime mendimesh na kan\u00eb ndihmuar shum\u00eb\u201d, thot\u00eb Geri. <\/span><\/i><\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\">P\u00ebr t\u00eb rritur shikueshm\u00ebrin\u00eb, Amfora Media u fokusua n\u00eb promovimin e videove dhe podkasteve para transmetimit t\u00eb tyre, duke informuar dhe ftuar publikun t\u2019i ndjek\u00eb ato n\u00eb platforma t\u00eb ndryshme. N\u00eb k\u00ebt\u00eb aspekt, ndihm\u00eb t\u00eb madhe jep nj\u00eb plan i mir\u00eb p\u00ebrgatitur dhe i plot\u00eb komunikimi n\u00ebp\u00ebrmjet mediave sociale.&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/02-the-number-of-visitors-of-the-media-site-increased-by-76-percent-copy-1-1024x504.png\" alt=\"\" class=\"wp-image-11698\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/02-the-number-of-visitors-of-the-media-site-increased-by-76-percent-copy-1-1024x504.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/02-the-number-of-visitors-of-the-media-site-increased-by-76-percent-copy-1-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/02-the-number-of-visitors-of-the-media-site-increased-by-76-percent-copy-1-768x378.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/02-the-number-of-visitors-of-the-media-site-increased-by-76-percent-copy-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rezultatet ishin mjaft t\u00eb mira: <\/span><strong>numri i vizitor\u00ebve t\u00eb medias u rrit me 76% n\u00eb 2021 krahasuar me t\u00eb nj\u00ebjt\u00ebn periudh\u00eb t\u00eb vitit t\u00eb kaluar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nga komentet dhe klikimet n\u00eb faqen e mediave dhe n\u00eb rrjetet sociale, videot e shkurtra u ndoq\u00ebn nga 110.349 vet\u00eb. Nga ana tjet\u00ebr, serit\u00eb e podkasteve u ndoq\u00ebn nga 332 d\u00ebgjues.<\/p>\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u201cN\u00ebp\u00ebrmjet mentorimit p\u00ebr podkastet \u2018Z\u00ebri i kultur\u00ebs\u2019 kemi identifikuar kanale t\u00eb reja p\u00ebr shp\u00ebrndarje. Po ashtu, kemi p\u00ebrmir\u00ebsuar teknikat p\u00ebr regjistrimin dhe montazhin e videove gjat\u00eb realizimit t\u00eb seris\u00eb s\u00eb videove \u2018Kultura n\u00eb 1 minut\u00eb\u2019. N\u00eb thelb, n\u00ebp\u00ebrmjet mentorimit kemi gjetur zgjidhje p\u00ebr sfidat q\u00eb kemi pasur\u201d, pranon Geri.<\/span><\/i><\/p>\n\n<p class=\"wp-block-paragraph\">Por gjithsesi, si mund ta b\u00ebjm\u00eb k\u00ebt\u00eb media t\u00eb re t\u00eb jet\u00eb e q\u00ebndrueshme? Atij iu dha mund\u00ebsia t\u00eb mentorohej p\u00ebr zhvillimin e biznesit dhe konkretisht p\u00ebr monetizimin e mediave lokale dhe u k\u00ebshillua t\u00eb merrte reklama nga bizneset, t\u00eb siguronte donacione dhe t\u00eb ofronte sh\u00ebrbime mediatike (si studio e specializuar p\u00ebr krijimin e videove dhe podkasteve).<\/p>\n\n<p class=\"wp-block-paragraph\">Geri nuk ngurroi t\u00eb provonte ide t\u00eb reja biznesi, t\u00eb tilla si zgjerimi i audienc\u00ebs dhe rritja e q\u00ebndrueshm\u00ebris\u00eb financiare duke p\u00ebrmir\u00ebsuar kapacitetet teknike dhe cil\u00ebsin\u00eb e p\u00ebrmbajtjes.<\/p>\n\n<p class=\"wp-block-paragraph\">Por si e re q\u00eb ishte, kjo media lokale hasi n\u00eb disa v\u00ebshtir\u00ebsi. Para s\u00eb gjithash, kishte mungesa stafi dhe pajisjesh teknike t\u00eb cil\u00ebsis\u00eb s\u00eb lart\u00eb. Projekti \u201cMedia for All\u201d iu gjend pran\u00eb duke e mb\u00ebshtetur n\u00eb k\u00ebt\u00eb drejtim at\u00eb dhe ekipin e tij t\u00eb vog\u00ebl.<\/p>\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u201cN\u00ebp\u00ebrmjet k\u00ebtij projekti kemi rritur kapacitetet tona njer\u00ebzore dhe teknike. Tashm\u00eb kemi m\u00eb shum\u00eb punonj\u00ebs dhe p\u00ebrdorim teknologji t\u00eb cil\u00ebsis\u00eb s\u00eb lart\u00eb p\u00ebr regjistrime video dhe audio\u201d, theksoi ai.<\/span><\/i><\/p>\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/03-The-technical-and-know-how-support-resulted-in-producing-better-stories-1024x504.png\" alt=\"03 The technical and know-how support resulted in producing better stories\" class=\"wp-image-11689\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/03-The-technical-and-know-how-support-resulted-in-producing-better-stories-1024x504.png 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/03-The-technical-and-know-how-support-resulted-in-producing-better-stories-300x148.png 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/03-The-technical-and-know-how-support-resulted-in-producing-better-stories-768x378.png 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/03-The-technical-and-know-how-support-resulted-in-producing-better-stories.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Mb\u00ebshtetja dhe njohurit\u00eb teknike soll\u00ebn si rezultat prodhimin e historive m\u00eb t\u00eb mira, por tani po p\u00ebrballej me nj\u00eb tjet\u00ebr v\u00ebshtir\u00ebsi \u2013 si t\u00eb zgjonte interesin e publikut p\u00ebr tema me t\u00eb cilat po punonte.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u201cAngazhimi i audienc\u00ebs ishte sfida jon\u00eb e radh\u00ebs. K\u00ebt\u00eb v\u00ebshtir\u00ebsi u p\u00ebrpoq\u00ebm ta zgjidhnim duke e ftuar publikun t\u00eb merrte pjes\u00eb n\u00eb sondazhet tona ose duke iu k\u00ebrkuar atyre t\u00eb shprehnin mendimet apo komente p\u00ebr pun\u00ebn ton\u00eb apo edhe duke i ftuar n\u00eb aktivitetet q\u00eb organizonim me fokus trash\u00ebgimin\u00eb kulturore dhe historike t\u00eb qytetit\u201d, tha Geri.<\/span><\/i><\/p>\n\n<p class=\"wp-block-paragraph\">Kjo seri fokusohet n\u00eb prezantimin e aktiviteteve, personazheve dhe vendeve arkeologjike p\u00ebr qarkun e Durr\u00ebsit. Videot bazohen n\u00eb burime t\u00eb verifikuara historike dhe ekspert\u00ebt flasin duke u bazuar n\u00eb njohurit\u00eb q\u00eb kan\u00eb p\u00ebr tem\u00ebn n\u00eb fjal\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">Angazhimi i audienc\u00ebs p\u00ebr video serit\u00eb \u201cKultura n\u00eb 1 minut\u00eb\u201d ka ardhur duke u rritur episod pas episodi. Kjo audienc\u00eb angazhohet edhe me faqen e internetit t\u00eb Amfora Media (www.amfora.al) dhe me platformat e mediave sociale.<\/p>\n\n<p class=\"wp-block-paragraph\">Nga ana tjet\u00ebr, n\u00eb serin\u00eb e podkasteve \u201cZ\u00ebri i Kultur\u00ebs\u201d raportimi fokusohet n\u00eb tema t\u00eb ve\u00e7anta q\u00eb lidhen me \u00e7\u00ebshtje social-kulturore dhe ekonomike. Ato synojn\u00eb t\u00eb p\u00ebrfshijn\u00eb grupe t\u00eb caktuara, t\u00eb trajtojn\u00eb \u00e7\u00ebshtje q\u00eb mediat e tjera nuk i kushtojn\u00eb v\u00ebmendjen e duhur. Edhe k\u00ebtu, gazetar\u00ebt e rinj si Geri dhe Livia duke kuptuar interesin e k\u00ebtij grupi\/komuniteti ishin n\u00eb gjendje t\u00eb identifikonin \u00e7\u00ebshtjet ose temat m\u00eb t\u00eb r\u00ebnd\u00ebsishme p\u00ebr podkastet e tyre.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">Geri \u00ebsht\u00eb i bindur se ky \u00ebsht\u00eb ve\u00e7se fillimi. N\u00ebse \u00ebsht\u00eb vullneti p\u00ebr t\u2019i sh\u00ebrbyer publikut me informacion cil\u00ebsor, do ta gjendet edhe m\u00ebnyra p\u00ebr t\u2019ia dal\u00eb mban\u00eb. Amfora \u00ebsht\u00eb e vetmja media n\u00eb Shqip\u00ebri q\u00eb raporton gjer\u00ebsisht mbi arkeologjin\u00eb dhe trash\u00ebgimin\u00eb kulturore. N\u00ebp\u00ebrmjet video serive kjo media sjell informacione historike p\u00ebr rajonin e Durr\u00ebsit n\u00eb shqip dhe anglisht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kur Geri Emiri studionte gazetari n\u00eb vitin 2016, ai kishte d\u00ebshir\u00eb t\u00eb madhe t\u00eb merrej me raportimin e ngjarjeve kulturore dhe sociale p\u00ebr mediat e m\u00ebdha. Nuk e kishte menduar kurr\u00eb q\u00eb disa vite m\u00eb von\u00eb do t\u00eb hapte nj\u00eb portal q\u00eb do t\u00eb fokusohej n\u00eb raportimin e \u00e7\u00ebshtjeve kulturore dhe arkeologjike dhe q\u00eb do [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":11693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103,101,97,99],"tags":[1072,660,545,1073],"class_list":["post-11702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-median-tradicionale-sq","category-raportimin-dixhital-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-amfora-media-sq","tag-kultura-ne-1-minute","tag-media-for-all-sq","tag-zeri-i-kultures","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amfora Media, forma novatore p\u00ebr t\u00eb angazhuar audienc\u00ebn - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/amfora-media-forma-novatore-per-te-angazhuar-audiencen\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amfora Media, forma novatore p\u00ebr t\u00eb angazhuar audienc\u00ebn - Journalift\" \/>\n<meta property=\"og:description\" content=\"Kur Geri Emiri studionte gazetari n\u00eb vitin 2016, ai kishte d\u00ebshir\u00eb t\u00eb madhe t\u00eb merrej me raportimin e ngjarjeve kulturore dhe sociale p\u00ebr mediat e m\u00ebdha. 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