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<\/figure>\n\n2. RUANI NJER\u00cbZIT<\/h2>\n\n
N\u00eb k\u00ebt\u00eb periudh\u00eb t\u00eb pandemis\u00eb Covid, kjo shprehje \u201cRuani njer\u00ebzit\u201d mbase nuk ka qen\u00eb kurr\u00eb m\u00eb e r\u00ebnd\u00ebsishme. Ndoshta kemi m\u00ebsuar se si t\u00eb mbajm\u00eb maska, t\u00eb mbajm\u00eb distanc\u00eb dhe t\u00eb mbrohemi nga virusi, por nj\u00eb pandemi dyvje\u00e7are tek disa njer\u00ebz do t\u00eb ket\u00eb pasoja m\u00eb t\u00eb m\u00ebdha te psikik\u00eb sesa te mushk\u00ebri. Flisni me punonj\u00ebsit dhe koleg\u00ebt tuaj m\u00eb shum\u00eb se kurr\u00eb m\u00eb par\u00eb. Kjo do t’ju ndihmoj\u00eb si ju, ashtu edhe ata. <\/p>\n\n
Kam d\u00ebgjuar shumic\u00eb her\u00eb ” Na mungojn\u00eb njer\u00ebzit” dhe ” E kemi humbur at\u00eb prezantuesin\/prezantuesen (gazetarin\/gazetaren) e mir\u00eb”. Zakonisht m\u00eb thon\u00eb: “Nuk kishim para p\u00ebr ta mbajtur\u201d. Kjo nuk ka t\u00eb b\u00ebj\u00eb vet\u00ebm me parat\u00eb. Ato jan\u00eb t\u00eb r\u00ebnd\u00ebsishme, por a e dini se \u00e7far\u00eb tjet\u00ebr \u00ebsht\u00eb e r\u00ebnd\u00ebsishme p\u00ebr k\u00ebta njer\u00ebz? \u00c7far\u00eb do t\u00eb d\u00ebshironin t\u00eb b\u00ebnin n\u00eb dy vitet e ardhshme? \u00c7far\u00eb t\u00eb m\u00ebsojn\u00eb? Me k\u00eb t\u00eb takohen?Ku t\u00eb shkojn\u00eb? \u00c7far\u00eb t\u00eb blejn\u00eb? N\u00ebse nuk flisni me ta, nuk do t’i dini p\u00ebrgjigjet e k\u00ebtyre pyetjeve.<\/p>\n\n
E di q\u00eb nuk keni mjetet p\u00ebr t’ua b\u00ebr\u00eb t\u00eb mundur at\u00eb, por ndoshta marketingu juaj mund t\u00eb gjej\u00eb “kompensim” p\u00ebr nj\u00eb kompjuter t\u00eb ri, televizor, nj\u00eb udh\u00ebtim, kurs gjuh\u00ebsor p\u00ebr nj\u00eb f\u00ebmij\u00eb…..Do t\u00eb sakrifikoni disa minuta reklamimi, por prap se prap do t\u00eb keni prezantuesin\/prezantuesen (gazetarin\/gazetaren) tuaj t\u00eb mir\u00eb. Provojeni, funksionon.<\/p>\n\n
3. NJER\u00cbZIT E D\u00cbGJOJN\u00cb RADION P\u00cbR MUZIK\u00cb, POR MBETEN T\u00cb D\u00cbGJOJN\u00cb P\u00cbR SHKAK T\u00cb PREZANTUESIT<\/h2>\n\n
Ekzistojn\u00eb radiostacionet q\u00eb gjithnj\u00eb e m\u00eb shum\u00eb reklamohen n\u00ebn sloganin “\u201cM\u00eb shum\u00eb muzik\u00eb, m\u00eb pak biseda\u201d. Justifikimin e gjejn\u00eb n\u00eb faktin se 80% e njer\u00ebzve d\u00ebgjojn\u00eb radio p\u00ebr shkak t\u00eb muzik\u00ebs. Megjithat\u00eb, \u00e7el\u00ebsi i suksesit t\u00eb nj\u00eb stacioni nuk \u00ebsht\u00eb vet\u00ebm sa shum\u00eb njer\u00ebz e d\u00ebgjojn\u00eb at\u00eb, por sa koh\u00eb e d\u00ebgjon secili prej tyre. Ky \u00ebsht\u00eb ndryshimi midis atyre q\u00eb sapo hyjn\u00eb n\u00eb nj\u00eb shitore dhe atyre q\u00eb me t\u00eb v\u00ebrtet\u00eb po blejn\u00eb di\u00e7ka. N\u00ebse jeni pronari\/ja e asaj shitore, e dini se nga grupi i par\u00eb nuk ka dobi t\u00eb madhe. Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb arsye keni shit\u00ebs\/e q\u00eb duhet ta interesojn\u00eb klientin, p\u00ebr t\u00eb bler\u00eb di\u00e7ka. <\/p>\n\n
K\u00ebta jan\u00eb prezantues\/e juaj t\u00eb radios. Detyra e tyre \u00ebsht\u00eb t\u00eb b\u00ebjn\u00eb t\u00eb gjith\u00eb ata q\u00eb hyn\u00eb n\u00eb “shitor\u00ebn” tuaj t\u00eb d\u00ebgjojn\u00eb edhe 15 minuta t\u00eb tjera. Dhe pastaj edhe 15 t\u00eb tjera, edhe 15 t\u00eb tjera\u2026 .. Si e b\u00ebjn\u00eb ata k\u00ebt\u00eb? Duke u treguar atyre di\u00e7ka interesante p\u00ebr at\u00eb q\u00eb kan\u00eb d\u00ebgjuar, duke u treguar at\u00eb q\u00eb i pret n\u00eb 15 ose 30 minutat e ardhshme, duke u dh\u00ebn\u00eb informacione t\u00eb dobishme, duke i g\u00ebzuar, duke i shqet\u00ebsuar, duke i b\u00ebr\u00eb t\u00eb mendojn\u00eb. K\u00ebta prezantues\/e mund t\u00eb b\u00ebjn\u00eb gjith\u00e7ka, por ju duhet t’i keni ato. Dikush duhet t\u00eb punoj\u00eb me ta dhe t’i pyes\u00eb se \u00e7far\u00eb kan\u00eb p\u00ebrgatitur, \u00e7far\u00eb i nevojitet, p\u00ebr t\u00eb qen\u00eb edhe m\u00eb mir\u00eb.<\/p>\n\n
Ndryshe, n\u00ebse niseni “nga melodia n\u00eb melodi t\u00eb ndritshme “, do t\u00eb keni nj\u00eb shitore ku secili produkt \u00ebsht\u00eb mbuluar dhe ju zbuloni nj\u00eb nga nj\u00eb \u00e7do 3 minuta. A njihni nj\u00eb shitore t\u00eb till\u00eb? Jo, as un\u00eb. \u00cbsht\u00eb thjesht e padobishme. Prandaj nuk ekziston. <\/p>\n\n Secili ka hallin e vet, por nuk jeni vet\u00ebm ju, biznesi i t\u00eb cil\u00ebve ka pasoja t\u00eb m\u00ebdha n\u00eb dy vitet e fundit. Dhjetra e qindra biznese vendase jan\u00eb n\u00eb t\u00eb nj\u00ebjt\u00ebn situat\u00eb si ju, disa madje n\u00eb nj\u00eb situat\u00eb edhe m\u00eb t\u00eb v\u00ebshtir\u00eb. Tregoni se kujdeseni p\u00ebr klient\u00ebt\/et tuaj(a)(aktual\u00eb dhe t\u00eb ardhsh\u00ebm). Prezantojeni radion tuaj (median) si nj\u00eb media q\u00eb kujdeset p\u00ebr bizneset lokale. Ofrojini ndihm\u00eb. <\/p>\n\n Njoftoni se do t\u00eb ofroni paketa spot falas (150 spote 30 sekondash) p\u00ebr dy biznese lokale \u00e7do muaj p\u00ebr 12 muajt e ardhsh\u00ebm. Mblidhni aplikacionet dhe organizoni nj\u00eb dark\u00eb me ta, ku do t\u00eb vizatoni biznese q\u00eb do t\u00eb reklamohen falas n\u00eb tre muajt e ardhsh\u00ebm (6 gjithsej). Ata duhet t\u00eb plot\u00ebsojn\u00eb vet\u00ebm nj\u00eb kusht. Pas nj\u00eb muaji, t’u p\u00ebrgjigjen sinqerisht pyetjeve n\u00eb lidhje me efektivitetin e promovimit t\u00eb tyre dhe sa e ka ndihmuar biznesin e tyre dhe t\u00eb jen\u00eb gati t\u00eb n\u00ebnshkruajn\u00eb deklarat\u00ebn e tyre. <\/p>\n\n Gjithashtu mund t’u ofroni menj\u00ebher\u00eb nj\u00eb muaj shtes\u00eb promovimi me 50% zbritje. Nga 6, t\u00eb pakt\u00ebn nj\u00eb ose dy duhet ta pranojn\u00eb at\u00eb. Sido q\u00eb t\u00eb jet\u00eb, brenda 12 muajve do t\u00eb keni 24 klient\u00eb t\u00eb rinj me t\u00eb cil\u00ebt mund t\u00eb diskutoni seriozisht rreth planeve p\u00ebr vitin 2023. Do t\u00eb keni d\u00ebshmi t\u00eb shkruara p\u00ebr suksesin e fushat\u00ebs s\u00eb tyre n\u00eb radion tuaj (media) q\u00eb mund t’ua tregoni klient\u00ebve t\u00eb tjer\u00eb potencial\u00eb. M\u00eb e r\u00ebnd\u00ebsishmja, si ata ashtu edhe klient\u00ebt e tyre do ta din\u00eb se ju keni qen\u00eb aty kur ata kishin m\u00eb shum\u00eb nevoj\u00eb p\u00ebr ndihm\u00eb.<\/p>\n\n Teknologjit\u00eb e reja, ve\u00e7an\u00ebrisht rrjetet sociale, hapin nj\u00eb hap\u00ebsir\u00eb \u200b\u200bt\u00eb madhe p\u00ebr komunikim t\u00eb rregullt me \u200b\u200baudienc\u00ebn tuaj. Nuk ka informacion m\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm p\u00ebr ju sesa informacioni se \u00e7far\u00eb p\u00eblqen dhe \u00e7far\u00eb nuk i p\u00eblqen audienc\u00ebs suaj. \u00c7far\u00eb do t\u00eb donin m\u00eb shum\u00eb dhe \u00e7far\u00eb m\u00eb pak. Cilat jan\u00eb temat me t\u00eb cilat duhet t\u00eb merreni? Inkurajoni komunikimin dhe nd\u00ebrveprimin me d\u00ebgjuesit n\u00eb \u00e7do nivel dhe n\u00eb \u00e7do koh\u00eb. Gjith\u00e7ka q\u00eb ju nevojitet \u00ebsht\u00eb nj\u00eb kartel\u00eb SIM dhe nj\u00eb telefon i vjet\u00ebr p\u00ebr t\u00eb pasur nj\u00eb sh\u00ebrbim SMS p\u00ebr d\u00ebgjuesit 24\/7. \u00cbsht\u00eb e juaja q\u00eb t’i kaloni n\u00ebp\u00ebr ato mesazhe nj\u00eb ose dy her\u00eb n\u00eb dit\u00eb, t’i fal\u00ebnderoni dhe t\u00eb jepni nj\u00eb p\u00ebrgjigje n\u00ebse mundeni. <\/p>\n\n Krijoni nj\u00eb grup t\u00eb mbyllur n\u00eb FB p\u00ebr 100, 200 ose 1000 d\u00ebgjuesit tuaj m\u00eb besnik\u00eb n\u00eb t\u00eb cilin do t\u00eb testoni idet\u00eb tuaja, k\u00ebng\u00ebt, reklamat, temat … gjith\u00e7ka q\u00eb planifikoni t\u00eb b\u00ebni n\u00eb program. L\u00ebrini q\u00eb ata t\u00eb jen\u00eb “kolegji juaj i zgjeruar”. K\u00ebrkojuni atyre t’ju japin ide p\u00ebr tregimet q\u00eb u nevojiten, kontaktet e njer\u00ebzve me t\u00eb cil\u00ebt duhet biseduar. Nuk duhet t\u00eb b\u00ebni gjith\u00e7ka q\u00eb ju k\u00ebrkojn\u00eb p\u00ebrmes programit. Mund t’u p\u00ebrgjigjeni drejtp\u00ebrdrejt disa pyetjeve, por \u00ebsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb t\u00eb gjith\u00eb ata t\u00eb kuptojn\u00eb se ju interesoheni v\u00ebrtet p\u00ebr secil\u00ebn prej tyre. Ky grup do t\u00eb jet\u00eb gjithashtu nj\u00eb “rezervuar” i njer\u00ebzve q\u00eb do t\u00eb vijn\u00eb n\u00eb ndonj\u00eb ngjarje apo aksion tuaj, do t’ju ndihmojn\u00eb t\u00eb organizoni di\u00e7ka, bler\u00ebsit e par\u00eb t\u00eb filxhan\u00ebve, bluzave tuaja… Kujdesuni p\u00ebr ta. Ata munden pa ju, por ju nuk mundeni pa to.<\/p>\n\n Nuk e di n\u00ebse e dini termin “white lie”. Tek ne mund t\u00eb quhet \u201cg\u00ebnjesht\u00ebr e pat\u00ebkeq\u201d. N\u00eb thelb, kjo \u00ebsht\u00eb nj\u00eb g\u00ebnjesht\u00ebr, por nuk ka pasoja negative p\u00ebr ata q\u00eb e thon\u00eb, si dhe p\u00ebr ata t\u00eb cil\u00ebve u referohet. \u00c7far\u00eb dua t\u00eb them? Radioja \u00ebsht\u00eb \u201cteat\u00ebr i mendjes\u201d(theater of the mind\u201d), nuk ka foto dhe d\u00ebgjuesit imagjinojn\u00eb at\u00eb p\u00ebr \u00e7far\u00eb po flisni. Po atyre d\u00ebgjuesve u p\u00eblqen t\u00eb din\u00eb se ju shkoni n\u00eb t\u00eb nj\u00ebjtat vende ku shkojn\u00eb edhe ata, bleni n\u00eb dyqanet ku blejn\u00eb edhe ata, me pak fjal\u00eb – jetoni ashtu si\u00e7 jetojn\u00eb ata. <\/p>\n\n Kur, p\u00ebr shembull, prezantuesi thot\u00eb: “Kalova k\u00ebt\u00eb m\u00ebngjes pran\u00eb dyqanit XY dhe u takova nj\u00eb shoqe q\u00eb nuk e kam par\u00eb q\u00eb nga koha kur shkuam n\u00eb shkoll\u00ebn YZ. Mbaj mend q\u00eb k\u00ebt\u00eb k\u00ebng\u00eb e d\u00ebgjova p\u00ebr her\u00eb t\u00eb par\u00eb n\u00eb fest\u00ebn q\u00eb ajo po organizonte. Emri i k\u00ebng\u00ebs (k\u00ebnga fillon). Fakti q\u00eb k\u00ebt\u00eb m\u00ebngjes nuk keni par\u00eb as dyqanin as shoqen, as nuk ka pasur ndonj\u00eb fest\u00eb t\u00eb till\u00eb kurr\u00eb\u2026 t\u00eb gjitha k\u00ebto jan\u00eb “g\u00ebnjeshtra t\u00eb bardha” q\u00eb sh\u00ebrbejn\u00eb vet\u00ebm p\u00ebr t’i l\u00ebn\u00eb d\u00ebgjuesit p\u00ebrshtypjen se jetoni n\u00eb qytetin ku edhe ai\/ajo jeton. Dhe p\u00ebr ta shmangur hyrje budallaqe “Dhe tashi hiti i madh nga viti XY – emri i k\u00ebng\u00ebs”. \u00cbsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme q\u00eb sa her\u00eb t\u00eb mundeni, t\u00eb tregoni se jeni pjes\u00eb e komunitetit p\u00ebr t\u00eb cilin po transmetoni.<\/p>\n\n G\u00ebnjeshtrat e pat\u00ebkeqe mund t’ju ndihmojn\u00eb k\u00ebtu, por kini kujdes. Asnj\u00ebher\u00eb mos i lidhni ato me lajmet. N\u00ebse keni lajme q\u00eb thot\u00eb se di\u00e7ka ka ndodhur, at\u00ebher\u00eb thuajeni ashtu si\u00e7 \u00ebsht\u00eb, duke e p\u00ebrfshir\u00eb edhe burimin e lajmit. Mos lejoni q\u00eb t\u00eb dal\u00eb sikur e keni d\u00ebgjuar nga nj\u00eb shoqe me t\u00eb cilin keni shkuar n\u00eb shkoll\u00ebn XY.<\/p>\n\n Lokalizimi gjithashtu ndihmon reklamuesit tuaj. Mos ngurroni t’i p\u00ebrmendni ato n\u00eb njoftimet tuaja. \u201cDuke kaluar pran\u00eb XY Bank rast\u00ebsisht takova nj\u00eb shok f\u00ebmij\u00ebrie q\u00eb mburrej prej vitesh se ishte i pari q\u00eb solli n\u00eb qytetin ton\u00eb diskun e grupit X. Ai pretendonte se k\u00ebnga XY do t\u00eb ishte nj\u00eb hit i madh, por nuk e besova at\u00eb at\u00ebher\u00eb. Shoku, kishe t\u00eb drejt\u00eb. M\u00eb falni. (shkon k\u00ebnga). Njoftimet si ky kan\u00eb nj\u00eb efekt shum\u00eb m\u00eb t\u00eb mir\u00eb sesa thjesht t\u00eb thoni emrin e k\u00ebng\u00ebs q\u00eb vijon. Ok, ju i p\u00ebrdorni g\u00ebnjeshtra t\u00eb pat\u00ebkeqe, por programi juaj krijon nj\u00eb lidhje emocionale me d\u00ebgjuesin\/en dhe klienti do t\u00eb jet\u00eb i lumtur t\u00eb d\u00ebgjoj\u00eb emrin e tij jasht\u00eb videove p\u00ebr t\u00eb cilat ka paguar. Provojeni – ndihmon.<\/p>\n\n Nuk kam pse t’ju them. K\u00ebt\u00eb e dini edhe vet\u00eb. Koh\u00ebt jan\u00eb shum\u00eb t\u00eb v\u00ebshtira, jo vet\u00ebm p\u00ebr ju, por edhe p\u00ebr t\u00eb gjith\u00eb ata q\u00eb merren me ndonj\u00eb biznes, klient\u00ebt tuaj t\u00eb mundsh\u00ebm. \u00c7do lek\u00eb \u00ebsht\u00eb i \u00e7muar dhe reklamimi, ve\u00e7an\u00ebrisht n\u00eb mediat lokale, ende v\u00ebshtrohet m\u00eb shum\u00eb si nj\u00eb kosto sesa nj\u00eb investim. \u201cDo t\u00eb t\u00eb b\u00ebj nj\u00eb nder, ndaj do reklamohem\u201d \u2013 \u00ebsht\u00eb nj\u00eb fjali q\u00eb pronari i nj\u00eb stacioni lokal e ka d\u00ebgjuar shum\u00eb her\u00eb nga klient\u00ebt e tij.<\/p>\n\n Gjat\u00eb dy dekadave t\u00eb fundit, organizatat nd\u00ebrkomb\u00ebtare q\u00eb merren me zhvillimin e medias kan\u00eb drejtuar “klient\u00ebt” e tyre drejt tregut, nd\u00ebrsa kan\u00eb v\u00ebn\u00eb n\u00eb dukje vit pas viti se Ballkani \u00ebsht\u00eb kryesisht n\u00ebn kontrollin e qeveris\u00eb dhe se mediat q\u00eb kan\u00eb nj\u00eb politik\u00eb editoriale t\u00eb pavarura po luftojn\u00eb kryesisht p\u00ebr th\u00ebrrime n\u00eb at\u00eb treg mbeten pas atyre q\u00eb jan\u00eb gati t\u00eb jen\u00eb sh\u00ebrbime propagandistike t\u00eb qeveris\u00eb. V\u00ebrtet, k\u00ebta t\u00eb fundit nuk i interesojn\u00eb k\u00ebto organizata nd\u00ebrkomb\u00ebtare, pasi ata marrin nga ai treg aq sa u duhet. N\u00eb var\u00ebsi t\u00eb mas\u00ebs n\u00eb t\u00eb cil\u00ebn jan\u00eb t\u00eb d\u00ebgjuesh\u00ebm. K\u00ebshtu, mediat e pavarura ndjekin bishtin e vet p\u00ebr vite me radh\u00eb, duke u p\u00ebrpjekur t’i marrin mbetjet , duke bindur n\u00eb m\u00ebnyr\u00eb t\u00eb rreme veten dhe donator\u00ebt se \u00ebsht\u00eb e mundur t\u00eb mbijetojn\u00eb prej asaj.<\/p>\n\n Sot, n\u00ebse do t\u00eb duhej t\u00eb zgjidhja a do t\u00eb pun\u00ebsoj dy agjent\u00eb shitjesh ose nj\u00eb menaxher projekti (i cili e di t\u00eb shkruaj\u00eb propozime p\u00ebr projekte, t\u00eb komunikoj\u00eb me donator\u00ebt dhe t\u00eb shkruaj\u00eb raporte) dhe nj\u00eb bashk\u00ebpun\u00ebtor financiar (i cili e di t\u00eb shkruaj\u00eb raporte financiare dhe nuk ka frik\u00eb nga Excel) do t\u00eb zgjidhja opsionin e dyt\u00eb.
\n<\/p>\n\n N\u00eb dy vitet e fundit ka nj\u00eb “treg” relativisht t\u00eb madh projektesh dhe fatkeq\u00ebsisht nuk ka mjaft media, ve\u00e7an\u00ebrisht ato lokale, q\u00eb mund t’u p\u00ebrgjigjen k\u00ebrkesave t\u00eb donator\u00ebve p\u00ebr zbatimin e projektit si n\u00eb aspektin narrativ ashtu edhe n\u00eb at\u00eb financiar. K\u00ebshtu, mediat gjenden n\u00eb situat\u00ebn e palakmueshme t\u00eb p\u00ebrjashtimit nga projektet nd\u00ebrkomb\u00ebtare p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb stafit cil\u00ebsor n\u00eb nivel lokal.<\/p>\n\n Vler\u00ebsohet se n\u00eb vitin 2022 do t\u00eb ket\u00eb edhe m\u00eb shum\u00eb para n\u00eb k\u00ebt\u00eb \u201ctreg\u201d dhe mediat duhet t\u00eb mendojn\u00eb seriozisht se si t\u2019i qasen k\u00ebtij tregu n\u00eb m\u00ebnyr\u00ebn m\u00eb t\u00eb mir\u00eb t\u00eb mundshme. Natyrisht, \u00ebsht\u00eb e nevojshme t\u00eb merret parasysh fakti q\u00eb p\u00ebr shkak t\u00eb synimeve t\u00eb donator\u00ebve, ata nuk duhet ta komprometojn\u00eb politik\u00ebn e tyre editoriale, por t\u00eb gjejn\u00eb nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar p\u00ebrmbajtjen e tyre dhe p\u00ebr t\u00eb arritur edhe m\u00eb shum\u00eb p\u00ebrdorues(e)pik\u00ebrisht p\u00ebrmes bashk\u00ebpunimit me ta. Kjo nuk do t\u00eb thot\u00eb q\u00eb ata duhet t\u00eb harrojn\u00eb reklamuesit komercial\u00eb, por duke aplikuar nj\u00eb qasje kreative \u00ebsht\u00eb e mundur t\u00eb lidhen k\u00ebto dy gj\u00ebra, aq m\u00eb tep\u00ebr q\u00eb vet\u00eb donator\u00ebt nuk do t\u00eb heqin dor\u00eb nga kjo situata e tregut. Sado q\u00eb edhe vet nuk besojn\u00eb tek ajo.<\/p>\n\n Na p\u00eblqen apo jo, ne jetojm\u00eb n\u00eb epok\u00ebn dixhitale. Kjo do t\u00eb thot\u00eb q\u00eb edhe pse jeni ende duke transmetuar n\u00eb FM, duhet t\u00eb keni faqen tuaj dhe nj\u00eb opsion q\u00eb do t’i lejoj\u00eb d\u00ebgjuesit tuaj t\u00eb paguajn\u00eb online. \u00c7far\u00eb? Gjith\u00e7ka. Jam i vet\u00ebdijsh\u00ebm p\u00ebr faktin q\u00eb shpesh nuk \u00ebsht\u00eb nj\u00eb proces i leht\u00eb, por sapo t\u00eb kaloni p\u00ebrmes atij procesi, do t\u00eb hapet nj\u00eb hap\u00ebsir\u00eb biznesi \u200b\u200bkrejt\u00ebsisht e re p\u00ebr ju.<\/p>\n\n Pagesa online \u00ebsht\u00eb nj\u00eb parakusht q\u00eb ju t\u00eb jeni n\u00eb gjendje t\u00eb mendoni p\u00ebr fushatat crowdfunding, abonimin n\u00eb disa p\u00ebrmbajtje dhe sh\u00ebrbime ekskluzive, shitjen e produkteve tuaja promocionale ose produkteve dhe sh\u00ebrbimeve t\u00eb reklamuesve tuaj.<\/span><\/p>\n\n N\u00ebse v\u00ebrtet keni nj\u00eb audienc\u00eb besnike, ajo nuk do t\u00eb ket\u00eb t\u00eb v\u00ebshtir\u00eb t\u00eb paguaj\u00eb p\u00ebr k\u00ebto produkte edhe nj\u00eb p\u00ebrqindje m\u00eb e shtrenjt\u00eb n\u00ebse e di se kjo do t\u00eb ndihmoj\u00eb stacionin e tyre t\u00eb preferuar t\u00eb funksionoj\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb q\u00ebndrueshme. Gjithashtu, klient\u00ebt juaj do t\u00eb jen\u00eb t\u00eb gatsh\u00ebm t\u00eb ulin \u00e7mimet e produkteve t\u00eb tyre me disa p\u00ebrqindje n\u00ebse mund t\u00eb shesin m\u00eb shum\u00eb p\u00ebrmes jush. N\u00eb thelb, ky \u00ebsht\u00eb modeli i biznesit t\u00eb sh\u00ebrbimeve t\u00eb dor\u00ebzimit. Juve ju marrin disa lek\u00eb m\u00eb shum\u00eb, sepse jua sjellin produktet n\u00eb adres\u00ebn tuaj t\u00eb sht\u00ebpis\u00eb, e aq m\u00eb tep\u00ebr atyre produktet e t\u00eb cil\u00ebve sjellin. Pak nga nj\u00ebra an\u00eb, pak m\u00eb shum\u00eb nga ana tjet\u00ebr, dhe k\u00ebtu jan\u00eb t\u00eb ardhurat tuaja shtes\u00eb.<\/p>\n\n N\u00ebse luani vet\u00ebm n\u00eb m\u00ebnyr\u00eb t\u00eb sigurt, e vetmja gj\u00eb q\u00eb \u00ebsht\u00eb e sigurt \u00ebsht\u00eb se her\u00ebt a von\u00eb do t\u00eb fundoseni. Radioja, apo \u00e7do media tjet\u00ebr, nuk \u00ebsht\u00eb nj\u00eb operacion truri dhe askush nuk do t\u00eb vdes\u00eb n\u00ebse nuk b\u00ebni di\u00e7ka ashtu si\u00e7 duhet. Kreativiteti \u00ebsht\u00eb di\u00e7ka q\u00eb n\u00ebnkuptohet n\u00eb media dhe q\u00eb pritet nga ju. N\u00ebse hiqni dor\u00eb nga kreativiteti, at\u00ebher\u00eb u hoq\u00ebt dor\u00eb edhe nga e ardhmja juaj. <\/p>\n\n Inkurajoni njer\u00ebzit t\u00eb jen\u00eb kreativ, t\u00eb b\u00ebjn\u00eb sugjerime t\u00eb reja, t\u00eb b\u00ebjn\u00eb gj\u00ebra t\u00eb vjetra n\u00eb m\u00ebnyra t\u00eb reja. Shp\u00ebrblejeni m\u00eb inovativ\u00ebt prej tyre. Tregoni se kujdeseni p\u00ebr ta. Se kreativitet shp\u00ebrblehet. Kjo vlen si p\u00ebr pjes\u00ebn e programit ashtu edhe p\u00ebr at\u00eb t\u00eb biznesit. Ofrojuni klient\u00ebve tuaj di\u00e7ka q\u00eb askush tjet\u00ebr nuk ka b\u00ebr\u00eb p\u00ebr ta. Jeta nuk \u00ebsht\u00eb nj\u00eb spot 30 sekondash apo nj\u00eb baner.<\/p>\n\n K\u00ebt\u00eb e lash\u00eb q\u00ebllimisht p\u00ebr fund, k\u00ebshtu q\u00eb kushdo q\u00eb e lexon t\u00eb gjith\u00eb tekstin mund ta shoh\u00eb edhe k\u00ebt\u00eb. Historia e 3000 sloteve (spoteve) prej 30 sekondash \u00ebsht\u00eb ndoshta m\u00eb e dobishme q\u00eb kam d\u00ebgjuar n\u00eb k\u00ebto tridhjet\u00eb vjet q\u00eb merrem me radio. Dhe m\u00eb besoni – funksionon.<\/p>\n\n E kam d\u00ebgjuar shum\u00eb her\u00eb pyetjen \u201cSi ta p\u00ebrcaktoj \u00e7mimin e nj\u00eb reklame?\u201d Sigurisht, n\u00eb mas\u00eb t\u00eb madhe kjo varet nga konkurrenca dhe pozicioni juaj n\u00eb treg, por merrni parasysh edhe k\u00ebt\u00eb opsion. Cilat jan\u00eb shpenzimet tuaja totale mujore operative? Sa ju kushton radioja juaj n\u00eb muaj? Ndajeni at\u00eb num\u00ebr me 3000 dhe merrni \u00e7mimin e nj\u00eb videoje 30 sekondash n\u00eb stacionin tuaj.<\/p>\n\n E kam provuar k\u00ebt\u00eb formul\u00eb n\u00eb dhjet\u00ebra stacione n\u00ebp\u00ebr bot\u00eb dhe n\u00eb m\u00eb shum\u00eb se 80% t\u00eb rasteve ka rezultuar se \u00e7mimet e tyre jan\u00eb shum\u00eb m\u00eb t\u00eb larta se shifra e marr\u00eb n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb. \u00c7far\u00eb do t\u00eb thot\u00eb kjo n\u00eb t\u00eb v\u00ebrtet\u00eb? Do t\u00eb thot\u00eb se mbivler\u00ebsoni koh\u00ebn n\u00eb stacionin tuaj dhe se nuk shitni mjaftuesh\u00ebm. Do t\u00eb thot\u00eb se me numrin m\u00eb e vog\u00ebl t\u00eb sloteve m\u00eb t\u00eb shtrenjta zvog\u00ebloni suksesin e fushat\u00ebs s\u00eb klientit tuaj.<\/p>\n\n Ua jepni detyr\u00ebn agjent\u00ebve tuaj q\u00eb t\u00eb shesin 3000 slote muajin e ardhsh\u00ebm. Le t\u00eb q\u00ebllimi i tyre t\u00eb jet\u00eb numri i sloteve t\u00eb shitura, dhe jo sasia e parave q\u00eb do ta sjellin. Lidhni edhe bonuset me at\u00eb num\u00ebr.Tashm\u00eb kam shpjeguar se si arrit\u00ebm n\u00eb \u00e7mimin e slotit q\u00eb do t\u00eb transmetohet n\u00eb nj\u00eb termin nga ora 7 deri n\u00eb or\u00ebn 19 gjat\u00eb dit\u00ebve t\u00eb pun\u00ebs. A mendoni se kjo nuk ju sjell para t\u00eb mjaftueshme? N\u00eb rregull, keni \u00e7do fundjav\u00eb dhe koh\u00eb pas or\u00ebs 19:00 p\u00ebr fitime shtes\u00eb. Ka edhe sponsorizime, lotari\u2026.<\/p>\n\n Po, dhe t\u00eb mos harroj. Ka edhe 20% (600) slote t\u00eb tjera n\u00eb at\u00eb periudh\u00eb prej 7-19 or\u00ebsh q\u00eb mund t\u00eb b\u00ebjn\u00eb fitimin tuaj, dhe t\u00eb cilat nuk p\u00ebrfshihen n\u00eb k\u00ebto 3000. Tani, n\u00ebse kjo nuk \u00ebsht\u00eb e mjaftueshme p\u00ebr ju, at\u00ebher\u00eb merrni parasysh reduktimin e kostove tuaja operative. Nuk ka zgjidhje tjet\u00ebr.<\/p>\n\n Po shikoj gjith\u00e7ka q\u00eb kam shkruar tani dhe kam nd\u00ebr mendje edhe pikat 11, 12, 13\u2026\u2026 Kush e di, mbase do t\u00eb ket\u00eb mund\u00ebsi edhe p\u00ebr k\u00ebt\u00eb. Sigurisht, me kusht q\u00eb ndonj\u00eb nga k\u00ebto 10 ju ka ndihmuar. <\/p>\n","protected":false},"excerpt":{"rendered":" Dy vitet e fundit (2021 dhe 2022) kan\u00eb qen\u00eb jasht\u00ebzakonisht t\u00eb v\u00ebshtira p\u00ebr mediat lokale n\u00eb Ballkan. Disa do t\u00eb thon\u00eb menj\u00ebher\u00eb “Jo vet\u00ebm dy vjet, por t\u00eb pakt\u00ebn dy dekada”. Do t\u00eb shfaqen edhe ata q\u00eb do t\u00eb pohojn\u00eb “Edhe m\u00eb gjat\u00eb”. Megjithat\u00eb, t\u00eb gjith\u00eb do t\u00eb pajtohemi se p\u00ebr mediat lokale nuk ka […]<\/p>\n","protected":false},"author":36,"featured_media":11782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96,29,103,97,99],"tags":[1080,1081],"class_list":["post-11814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandimi-dhe-marketingu-sq","category-manaxhimi-dhe-organizmi-sq","category-median-tradicionale-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-lokale","tag-radiostacionet-lokale","ciTrackContent"],"acf":[],"yoast_head":"\n![\"4.](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/03-POMOZITE-LOKALNIM-BIZNISIMA-1024x504.png\")
<\/figure>\n\n4. NDIHMOJINI BIZNESET LOKALE<\/h2>\n\n
5. KOMUNIKONI ME PUBLIKUN<\/h2>\n\n
![\"5.](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/04-LOKALIZUJTE-SVE-STO-MOZETE-1024x504.png\")
<\/figure>\n\n5. LOKALIZONI GJITH\u00c7KA Q\u00cb MUNDENI<\/h2>\n\n
![\"7.](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/05-POSTOJI-_TRZISTE_-PROJEKATA-1024x504.png\")
<\/figure>\n\n7. EKZISTON NJ\u00cb “TREG” PROJEKTESH<\/h2>\n\n
![\"6.](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/06-STA-BISTE-SVE-MOGLI-DA-PRODATE--1024x504.png\")
<\/figure>\n\n6. \u00c7FAR\u00cb MUND T\u00cb SHITNI?<\/h2>\n\n
9. B\u00cbHUNI KREATIV, EKSPERIMENTONI<\/h2>\n\n
![\"3000\"](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/02\/07-3000-1024x504.png\")
<\/figure>\n\n10. 3000 MAGJIKE<\/h2>\n\n