{"id":12162,"date":"2022-03-02T12:46:56","date_gmt":"2022-03-02T11:46:56","guid":{"rendered":"https:\/\/journalift.org\/?p=12162"},"modified":"2022-03-02T12:49:47","modified_gmt":"2022-03-02T11:49:47","slug":"digital-first","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/digital-first\/","title":{"rendered":"DIGITAL FIRST"},"content":{"rendered":"\n

Mediat moderne shpesh theksojn\u00eb se strategjia e tyre \u00ebsht\u00eb “digital first” – q\u00eb do t\u00eb thot\u00eb “n\u00eb vendin e par\u00eb – digjital”. \n<\/p>\n\n

\u201cDigital first\u201d \u00ebsht\u00eb nj\u00eb term q\u00eb i referohet strategjis\u00eb, misionit dhe vizionit t\u00eb nj\u00eb sht\u00ebpie mediatike p\u00ebr t\u00eb drejtuar biznesin e saj dhe prodhimin e p\u00ebrmbajtjes n\u00eb nj\u00eb mjedis digjital q\u00eb ka ndryshuar m\u00ebnyr\u00ebn se si audienca konsumon p\u00ebrmbajtjen mediatike. Kjo strategji nuk p\u00ebrjashton kanalet tradicionale t\u00eb shp\u00ebrndarjes s\u00eb p\u00ebrmbajtjes. Kjo n\u00eb asnj\u00eb m\u00ebnyr\u00eb nuk do t\u00eb thot\u00eb q\u00eb prodhimi i p\u00ebrmbajtjes mediatike transferohet ekskluzivisht p\u00ebrmbes platformave online, duke i mbyllur mediat e tjera – TV, radio dhe\/ose gazeta. \n<\/p>\n\n