{"id":13642,"date":"2022-03-23T00:45:08","date_gmt":"2022-03-22T23:45:08","guid":{"rendered":"https:\/\/journalift.org\/?p=13642"},"modified":"2022-03-23T00:53:24","modified_gmt":"2022-03-22T23:53:24","slug":"te-transmetosh-a-te-mos-transmetosh-kjo-eshte-ceshtja","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/te-transmetosh-a-te-mos-transmetosh-kjo-eshte-ceshtja\/","title":{"rendered":"T\u00eb transmetosh a t\u00eb mos transmetosh, kjo \u00ebsht\u00eb \u00e7\u00ebshtja"},"content":{"rendered":"\n

N\u00ebse nuk doni t\u00eb lexoni t\u00eb gjith\u00eb artikullin, m\u00eb lejoni t\u2019i p\u00ebrgjigjem k\u00ebsaj pyetje t\u00eb thjesht\u00eb: PO. Duhet t\u00eb transmetoni q\u00eb tani. Por… \n<\/p>\n\n

Koh\u00ebt e v\u00ebshtira p\u00ebr pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb mediave ka ardhur. Sot, kan\u00eb kaluar plot dy vjet q\u00eb nga fillimi i epok\u00ebs s\u00eb Covid-19 dhe fundi i saj nuk duket ende n\u00eb horizont. Mediat kan\u00eb vuajtur shum\u00eb. Kam pasur kontakte me shum\u00eb stacione t\u00eb vogla lokale n\u00eb rajonin e Ballkanit dhe ato kan\u00eb pothuajse t\u00eb nj\u00ebjtat probleme. Por, a e dini \u00e7far\u00eb? Nuk ka t\u00eb b\u00ebj\u00eb me Covid-19. Sigurisht, q\u00eb reklamat nuk ishin edhe aq shum\u00eb sa m\u00eb par\u00eb dhe t\u00eb ardhurat mund t\u00eb ishin edhe m\u00eb t\u00eb mira, por problemi kryesor \u00ebsht\u00eb: <\/span>Radioja po e humbet betej\u00ebn e mbijetes\u00ebs. Por mund t\u00eb fitoj\u00eb dhe t\u00eb dal\u00eb edhe m\u00eb e fort\u00eb se m\u00eb par\u00eb.\u00a0<\/strong><\/p>\n\n

Si? M\u00eb lejoni ta shpjegoj k\u00ebt\u00eb gj\u00eb.<\/p>\n\n

S\u00eb pari, le t\u00eb p\u00ebrcaktojm\u00eb <\/span>shkakun. Njer\u00ebzit q\u00eb punojn\u00eb n\u00eb radio mendojn\u00eb se nuk \u00ebsht\u00eb edhe aq mir\u00eb t\u00eb punosh atje.<\/strong> Kam d\u00ebgjuar shum\u00eb arsye: \u201cNuk mund t\u00eb konkurrojm\u00eb me sh\u00ebrbimet e transmetimeve online\u201d, \u201cMe rrogat q\u00eb marrim nuk p\u00ebrballojm\u00eb dot faturat\u201d, \u201cAskush nuk na d\u00ebgjon\u201d, \u201cT\u00eb gjitha duan t\u00eb shohin vet\u00ebm video\u201d, \u201cPodkastet jan\u00eb m\u00eb t\u00ebrheq\u00ebse\u201d, etj.<\/span><\/p>\n\n

Ndon\u00ebse jam dakord me shum\u00eb prej k\u00ebtyre pohimeve, kjo nuk do t\u00eb thot\u00eb se ato jan\u00eb t\u00eb k\u00ebqija p\u00ebr ne (transmetuesit). K\u00ebto pohime duhet t\u00eb b\u00ebhen udh\u00ebzues: <\/p>\n\n

N\u00ebse flasim p\u00ebr podkaste, ne (njer\u00ebzit q\u00eb punojm\u00eb n\u00eb radio) dim\u00eb si t\u00eb b\u00ebjm\u00eb podkaste. K\u00ebshtu, mund t\u00eb prodhojm\u00eb podkaste m\u00eb t\u00eb mira se pothuajse \u00e7do fillestar. Apo jo? <\/p><\/blockquote><\/figure>\n\n

Ne kemi d\u00ebgjuesit \u2013 t\u00eb gjitha hulumtimet e fush\u00ebs na tregojn\u00eb se radioja d\u00ebgjohet nga \u00e7do grupmosh\u00eb. Videoja \u00ebsht\u00eb me r\u00ebnd\u00ebsi. Por radioja nuk \u00ebsht\u00eb TV, YouTube, dhe nuk ka nevoj\u00eb t\u00eb ket\u00eb p\u00ebrmbajtje videoje 24 or\u00eb n\u00eb 7 dit\u00eb t\u00eb jav\u00ebs. N\u00ebse nuk keni p\u00ebrmbajtje me video n\u00eb stacionin tuaj, filloni ta prodhoni at\u00eb. <\/p>\n\n

Ky \u00ebsht\u00eb nj\u00eb reagim i shkurt\u00ebr p\u00ebr disa nga pohimet e m\u00ebsip\u00ebrme. <\/p>\n\n

Nuk kemi shkop magjik. Kjo \u00ebsht\u00eb ajo i q\u00eb i them \u00e7do medie me t\u00eb cilat punoj. Radioja nuk mund t\u00eb kap\u00ebrcej\u00eb disa nga rreziqet me t\u00eb cilat p\u00ebrballet n\u00eb terren<\/strong>. <\/span>M\u00eb lejoni t\u2019ju prezantoj:<\/span><\/p>\n\n

\"Shërbimet<\/figure>\n\n

Kat\u00ebr kalor\u00ebsit e radiokalipsit<\/h2>\n\n

1. Sh\u00ebrbimet e transmetimeve online<\/h3>\n\n

<\/p>\n\n

K\u00ebt\u00eb tipin nuk mund ta mundim dot. Sh\u00ebrbimet e transmetimeve online (Deezer, Tidal, Spotify, Amazon music, \u2026) kan\u00eb inteligjenc\u00eb artificiale q\u00eb nuk e ka asnj\u00eb stacion. Ky kalor\u00ebs njeh shijet muzikore t\u00eb \u00e7do d\u00ebgjuesi. Sa her\u00eb q\u00eb klikojm\u00eb \u201cm\u00eb p\u00eblqen\u201d, \u201cnuk m\u00eb p\u00eblqen\u201d apo kalojm\u00eb nj\u00eb k\u00ebng\u00eb, ky tipi m\u00ebson m\u00eb shum\u00eb si t\u00eb krijoj\u00eb nj\u00eb list\u00eb t\u00eb p\u00ebrsosur personale k\u00ebng\u00ebsh p\u00ebr ne. Algoritmet do t\u00eb p\u00ebrmir\u00ebsohen p\u00ebrher\u00eb e m\u00eb shum\u00eb, ndaj <\/span>nuk do t\u2019ju sugjeroja t\u00eb investoni fonde n\u00eb TMA (testimin e muzik\u00ebs s\u00eb audienc\u00ebs) apo n\u00eb sondazhe<\/strong>.<\/span> Duhet ta b\u00ebjm\u00eb patjet\u00ebr (k\u00ebng\u00ebt e djegura nuk duhet t\u00eb jen\u00eb n\u00eb list\u00ebn e krijuar, ve\u00e7an\u00ebrisht n\u00ebse drejtojm\u00eb nj\u00eb radiostacion bashk\u00ebkohor). Thjesht t\u00eb mendojm\u00eb si t\u00eb investojm\u00eb n\u00eb di\u00e7ka m\u00eb shum\u00eb se testimi i shijeve muzikore, arsyen e s\u00eb cil\u00ebs do ta m\u00ebsojm\u00eb n\u00eb fund t\u00eb k\u00ebtij artikulli. Po ashtu, kjo nuk do t\u00eb thot\u00eb se stacionet nuk duhet t\u00eb kujdesen m\u00eb p\u00ebr fondin e tyre muzikor.\u00a0<\/span><\/p>\n\n

P\u00ebr m\u00eb tep\u00ebr, nuk mendoj se ka ndonj\u00eb radio pa planifikues muzike (MusicMaster apo softuer t\u00eb ngjash\u00ebm) dhe q\u00eb ia vlen \u00e7do qindark\u00eb q\u00eb shpenzohet p\u00ebr t\u00eb. Duhet t\u00eb mendojm\u00eb si t\u00eb luajm\u00eb me fondin e muzik\u00ebs, si t\u00eb promovojm\u00eb or\u00ebt e muzik\u00ebs, si t\u00eb t\u00ebrheqim sa m\u00eb shum\u00eb k\u00ebng\u00ebtar\u00eb p\u00ebr t\u00eb ardhur n\u00eb radio. <\/span>Radio \u00ebsht\u00eb ende m\u00eb e d\u00ebgjuara p\u00ebr shkak t\u00eb muzik\u00ebs dhe do t\u00eb vazhdoj\u00eb p\u00ebr sa koh\u00eb q\u00eb automjetet t\u00eb ken\u00eb radio.<\/strong><\/p>\n\n

\"Celularët<\/figure>\n\n

2. Celular\u00ebt (lajmet, moti dhe trafiku)<\/h3>\n\n

<\/p>\n\n

Jo, as k\u00ebt\u00eb tipin nuk e mundim dot. Celular\u00ebt jan\u00eb b\u00ebr\u00eb pjes\u00eb e pandar\u00eb, na japin t\u00eb gjith\u00eb informacionin q\u00eb duam dhe kur e duam. Le t\u00eb mendojm\u00eb p\u00ebr nj\u00eb \u00e7ast sa her\u00eb gjat\u00eb dit\u00ebs e kemi p\u00ebrdorur telefonin jo p\u00ebr t\u00eb b\u00ebr\u00eb nj\u00eb thirrje apo p\u00ebr t\u00eb d\u00ebrguar nj\u00eb mesazh. Aplikacioni i motit vjen i instaluar n\u00eb celular. N\u00eb celular shohim sa \u00ebsht\u00eb ora, si \u00ebsht\u00eb moti (dhe parashikimi p\u00ebr t\u00eb) dhe t\u00eb rejat e fundit. Por kjo nuk do t\u00eb thot\u00eb se nga programi n\u00eb radio duhet t\u00eb heqim lajmet\/motin apo t\u00eb dh\u00ebnat p\u00ebr trafikun. K\u00ebto jan\u00eb t\u00eb shk\u00eblqyera p\u00ebr t\u00eb ardhurat tona. <\/span>Duhet t\u00eb mendojm\u00eb sa i gjat\u00eb duhet t\u00eb jet\u00eb ky informacion dhe si ta transmetojm\u00eb at\u00eb. T\u00eb p\u00ebrpiqemi t\u00eb jemi ndryshe nga t\u00eb tjer\u00ebt.\u00a0<\/strong><\/p>\n\n

3. Promocionet dhe konkurset<\/h3>\n\n

<\/p>\n\n

Kur fillova t\u00eb d\u00ebgjoja radion, mu dha mund\u00ebsia t\u00eb fitoja nj\u00eb dark\u00eb n\u00eb restorantin tim t\u00eb preferuar! Sa mir\u00eb! Jam p\u00ebrpjekur \u00e7do jav\u00eb ta fitoja s\u00ebrish at\u00eb \u00e7mim. Sepse kisha k\u00ebnaq\u00ebsi q\u00eb merrja pjes\u00eb n\u00eb konkurse (ta mbajm\u00eb mend k\u00ebt\u00eb fjali). Madje nj\u00eb stacion jepte makin\u00eb si \u00e7mim. Tani, stacionet nuk mund t\u00eb konkurrojn\u00eb me YouTube q\u00eb jep dhjet\u00ebra mij\u00ebra dollar\u00eb \u00e7do jav\u00eb (nuk do t\u00eb habitesha n\u00ebse fillojn\u00eb t\u00eb japin kaq shum\u00eb \u00e7do dit\u00eb).<\/p>\n\n

Jo, radiot nuk mund t\u00eb japin dhurata kaq t\u00eb shtrenjta \u201cq\u00eb blejn\u00eb\u201d d\u00ebgjues, por mund t\u00eb kthehen n\u00eb origjin\u00eb \u2013 t\u00eb b\u00ebjn\u00eb konkurse dhe promocione q\u00eb d\u00ebgjuesit ta shijojn\u00eb kur t\u00eb marrin pjes\u00eb.<\/p><\/blockquote><\/figure>\n\n

Jo, nuk \u00ebsht\u00eb tingull misterioz (edhe pse mund ta p\u00ebrfundoj\u00eb misionin), dhe nuk \u00ebsht\u00eb konkurs i regjistruar m\u00eb par\u00eb q\u00eb ta d\u00ebgjojn\u00eb d\u00ebgjuesit. Konkursi duhet t\u00eb jet\u00eb arg\u00ebtues p\u00ebr t\u2019u d\u00ebgjuar, madje edhe m\u00eb shum\u00eb p\u00ebr pjes\u00ebmarr\u00ebsit, i thjesht\u00eb p\u00ebr t\u2019u shpjeguar e kuptuar dhe t\u00eb ket\u00eb \u00e7mime \u201cjosh\u00ebse\u201d.<\/p>\n\n

\"Infodemia<\/figure>\n\n

4. Infodemia dhe lajmet e rreme<\/h3>\n\n

<\/p>\n\n

Mbiprodhimi i tep\u00ebrt nuk b\u00ebn p\u00ebr mediat e vogla. Nuk kemi shanse t\u00eb barazohemi me BBC, CNN apo prodhues t\u00eb tjer\u00eb t\u00eb m\u00ebdhenj t\u00eb p\u00ebrmbajtjes<\/strong>.<\/span> Dhe lajmet e rreme p\u00ebrhapen shum\u00eb m\u00eb shpejt se SARS-CoV-2. Kjo do t\u00eb thot\u00eb se mediat e vogla (stacionet lokale) duhet t\u00eb ken\u00eb kujdes kur t\u00eb marrin lajme nga t\u00eb tjer\u00ebt \u2013 lajmet e rreme marrin dhen\u00eb shum\u00eb shpejt.\u00a0<\/span><\/p>\n\n

Kemi lexuar \u2013 4 kalor\u00ebsit jan\u00eb shum\u00eb t\u00eb rreziksh\u00ebm, por mund t\u00eb fitojm\u00eb n\u00ebse p\u00ebrdorim tre arm\u00eb t\u00eb pamposhtura \n<\/p>\n\n

\"Personalitetet,<\/figure>\n\n

Personalitetet, p\u00ebrmbajtja lokale dhe edukimi i vazhduesh\u00ebm <\/h2>\n\n

Ka ardhur koha \u2013 <\/span>kemi nevoj\u00eb t\u00eb investojm\u00eb m\u00eb shum\u00eb se kurr\u00eb tek njer\u00ebzit q\u00eb do t\u00eb promovojn\u00eb radion<\/strong>, <\/span>te personalitetet e radios. Zhvillimi i personalitetit t\u00eb radios \u00ebsht\u00eb pun\u00eb afatgjate. S\u00eb pari, duhet t\u00eb gjejm\u00eb nj\u00eb talent t\u00eb madh. Ky \u00ebsht\u00eb ve\u00e7se hapi i par\u00eb. Duhet ta trajtojm\u00eb mir\u00eb at\u00eb. T\u00eb jemi t\u00eb duruar. Ta lem\u00eb t\u00eb thyej\u00eb ndonj\u00eb rregull. Ta b\u00ebjm\u00eb t\u00eb ndihet si n\u00eb sht\u00ebpin\u00eb e vet apo edhe m\u00eb mir\u00eb. Mund t\u00eb shkruaj me jav\u00eb t\u00eb t\u00ebra si ta trajtojm\u00eb dhe ta zhvillojm\u00eb talentin. Por besoj se e b\u00ebra t\u00eb qart\u00eb iden\u00eb.\u00a0<\/span><\/p>\n\n

P\u00ebrmbajtja lokale \u00ebsht\u00eb mbreti<\/strong> \u2013 asnj\u00eb lojtar i madh nuk mund t\u00eb jet\u00eb m\u00eb lokal se ne. Mediat e m\u00ebdha nuk kan\u00eb koh\u00eb p\u00ebr problemet lokale, p\u00ebr arritjet lokale, p\u00ebr komunitetin lokal, etj. Ky \u00ebsht\u00eb territori yn\u00eb ku mund t\u00eb arrijm\u00eb t\u00eb fitojm\u00eb. Talenti i mir\u00eb do ta dij\u00eb si ta p\u00ebr\u00e7oj\u00eb p\u00ebrmbajtjen lokale n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrsosur te d\u00ebgjuesi.<\/span><\/p>\n\n

T\u00eb edukohemi, t\u00eb edukohemi dhe t\u00eb edukohemi s\u00ebrish.<\/strong> Duhet t\u00eb m\u00ebsojm\u00eb s\u00ebrish bazat dhe t\u00eb vler\u00ebsojm\u00eb her\u00eb pas here njohurit\u00eb. T\u00eb ecim n\u00eb nj\u00eb hap me koh\u00ebn. \u00c7do gj\u00eb \u00ebsht\u00eb n\u00eb zhvillim. Radioja nuk \u00ebsht\u00eb m\u00eb si\u00e7 ka qen\u00eb n\u00eb vitet 1980. Ka shum\u00eb libra dhe bllogje p\u00ebr radion dhe podkastet q\u00eb na presin t\u2019i lexojm\u00eb.\u00a0<\/span><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00ebse nuk doni t\u00eb lexoni t\u00eb gjith\u00eb artikullin, m\u00eb lejoni t\u2019i p\u00ebrgjigjem k\u00ebsaj pyetje t\u00eb thjesht\u00eb: PO. Duhet t\u00eb transmetoni q\u00eb tani. Por… Koh\u00ebt e v\u00ebshtira p\u00ebr pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb mediave ka ardhur. Sot, kan\u00eb kaluar plot dy vjet q\u00eb nga fillimi i epok\u00ebs s\u00eb Covid-19 dhe fundi i saj nuk duket ende […]<\/p>\n","protected":false},"author":63,"featured_media":13611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103,101,97,99],"tags":[1170,1172,1171,1169,1168],"class_list":["post-13642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-median-tradicionale-sq","category-raportimin-dixhital-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-celularet","tag-lajmet-e-rreme","tag-promocionet","tag-sherbimet-e-transmetimeve-online","tag-transmetosh","ciTrackContent"],"acf":[],"yoast_head":"\nT\u00eb transmetosh a t\u00eb mos transmetosh, kjo \u00ebsht\u00eb \u00e7\u00ebshtja - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/te-transmetosh-a-te-mos-transmetosh-kjo-eshte-ceshtja\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00eb transmetosh a t\u00eb mos transmetosh, kjo \u00ebsht\u00eb \u00e7\u00ebshtja - Journalift\" \/>\n<meta property=\"og:description\" content=\"N\u00ebse nuk doni t\u00eb lexoni t\u00eb gjith\u00eb artikullin, m\u00eb lejoni t\u2019i p\u00ebrgjigjem k\u00ebsaj pyetje t\u00eb thjesht\u00eb: PO. Duhet t\u00eb transmetoni q\u00eb tani. Por… Koh\u00ebt e v\u00ebshtira p\u00ebr pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb mediave ka ardhur. 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