{"id":14185,"date":"2022-04-18T10:50:46","date_gmt":"2022-04-18T08:50:46","guid":{"rendered":"https:\/\/journalift.org\/?p=14185"},"modified":"2022-04-18T11:03:14","modified_gmt":"2022-04-18T09:03:14","slug":"3-fushata-mediatike-per-mbledhje-fondesh-ne-ballkanin-perendimor-qe-na-frymezojne-dhe-nga-ku-duhet-te-mesojme","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/3-fushata-mediatike-per-mbledhje-fondesh-ne-ballkanin-perendimor-qe-na-frymezojne-dhe-nga-ku-duhet-te-mesojme\/","title":{"rendered":"3 Fushata Mediatike p\u00ebr Mbledhje Fondesh n\u00eb Ballkanin Per\u00ebndimor q\u00eb na frym\u00ebzojn\u00eb dhe nga ku duhet t\u00eb m\u00ebsojm\u00eb"},"content":{"rendered":"\n

N\u00eb k\u00ebto dy vitet e fundit, mbledhja e fondeve (n\u00ebp\u00ebrmjet kanaleve online n\u00eb p\u00ebrgjith\u00ebsi) \u00ebsht\u00eb b\u00ebr\u00eb tem\u00eb e zakonshme kryesisht mes organizatave jofitimprur\u00ebse n\u00eb Ballkanin Per\u00ebndimor. Shpesh perceptohet (gabim) se \u00ebsht\u00eb zgjidhja e art\u00eb p\u00ebr problemet financiare me t\u00eb cilat p\u00ebrballet nj\u00eb organizat\u00eb apo si alternativ\u00eb financimi p\u00ebr projekte t\u00eb vogla. Duke pasur parasysh mediat n\u00eb rajon, mbledhja e fondeve online dhe financimet nga njer\u00ebzit vet\u00ebm koh\u00ebt e fundit kan\u00eb pasur nj\u00eb ecuri t\u00eb mir\u00eb n\u00eb kuad\u00ebr t\u00eb k\u00ebtij konteksti. \n<\/p>\n\n

Arsyeja p\u00ebr k\u00ebt\u00eb \u00ebsht\u00eb perceptimi i p\u00ebrgjithsh\u00ebm se organizatat jofitimprur\u00ebse jan\u00eb m\u00eb t\u00eb shkath\u00ebta dhe m\u00eb t\u00eb zhd\u00ebrvjell\u00ebta n\u00eb komunikimin dhe <\/span>qasjen e tyre ndaj komunitetit<\/span><\/a>, projektet e tyre duket se gjejn\u00eb audienc\u00eb dhe donator\u00eb me m\u00eb pak p\u00ebrpjekje dhe se q\u00ebllimet e tyre (n\u00eb m\u00eb t\u00eb shumt\u00ebn e rasteve) q\u00eb ato tentojn\u00eb t\u00eb realizojn\u00eb jan\u00eb m\u00eb t\u00eb prekshme dhe m\u00eb specifike, k\u00ebshtu q\u00eb edhe ndikimi q\u00eb ato kan\u00eb \u00ebsht\u00eb m\u00eb i duksh\u00ebm.\u00a0<\/span><\/p>\n\n

P\u00ebr mediat, mbledhja e fondeve online \u00ebsht\u00eb di\u00e7ka q\u00eb ato rrall\u00eb e marrin parasysh. N\u00eb fakt, ky skepticizm nuk \u00ebsht\u00eb fare pa baza.<\/p>\n\n

Mungon kultura e mb\u00ebshtetjes s\u00eb vazhdueshme n\u00eb t\u00eb gjitha vendet e Ballkanit Per\u00ebndimor. Edhe tek ajo <\/span>pakic\u00eb filantropike<\/span><\/a>, donacionet rezervohen kryesisht p\u00ebr kat\u00ebr fushat kryesore \u2013 kujdesi sh\u00ebndet\u00ebsor, mb\u00ebshtetja p\u00ebr grupet e margjinalizuara, reduktimi i varf\u00ebris\u00eb dhe arsimi. <\/span><\/p><\/blockquote><\/figure>\n\n

Po ashtu, p\u00ebrve\u00e7 nj\u00eb numri t\u00eb vog\u00ebl mediash q\u00eb jan\u00eb (mesatarisht t\u00eb suksesshme n\u00eb mbledhjen e fondeve nga audienca e tyre), nuk ka shum\u00eb shembuj t\u00eb praktikave t\u00eb mira n\u00eb k\u00ebt\u00eb drejtim, ve\u00e7an\u00ebrisht mes mediave lokale. <\/p>\n\n

Megjithat\u00eb, n\u00eb rrethanat aktuale politike, t\u00eb cilat pothuajse t\u00eb gjitha vendet e Ballkanit Per\u00ebndimor i kan\u00eb t\u00eb p\u00ebrbashk\u00ebta, si dhe me alternativat q\u00eb ofrohen p\u00ebr financime p\u00ebr mediat, <\/span>mbledhja e fondeve nga komuniteti jo vet\u00ebm q\u00eb \u00ebsht\u00eb e ardhmja, por duhet t\u00eb b\u00ebhet sa m\u00eb shpejt q\u00eb t\u00eb jet\u00eb e mundur pjes\u00eb integrale e strategjive t\u00eb biznesit t\u00eb mediave.<\/strong><\/p>\n\n

P\u00ebrse mediat duhet t\u2019i drejtohen audienc\u00ebs p\u00ebr mb\u00ebshtetje?<\/h2>\n\n

Zakonisht, pjesa m\u00eb e madhe e mediave t\u00eb Ballkanit Per\u00ebndimor p\u00ebrdorin si <\/span>burim financimi reklamat<\/span><\/a>, fondet e sektorit publik, donator\u00ebt e huaj dhe me gjasa edhe sh\u00ebrbime tregtare si dh\u00ebnia me qira e hap\u00ebsirave, pajisjeve, ofrimi i sh\u00ebrbimeve ndaj t\u00eb tret\u00ebve, etj. Gjithsesi, nj\u00eb pjes\u00eb e mir\u00eb e k\u00ebtyre burimeve jan\u00eb t\u00eb paq\u00ebndrueshme dhe funksionojn\u00eb me hope.\u00a0<\/span><\/p>\n\n

N\u00eb dit\u00ebt e sotme m\u00eb shum\u00eb preferohen <\/span>platformat dixhitale,<\/span><\/a> si Google dhe Facebook, n\u00eb krahasim me reklamimin n\u00eb mediat tradicionale, duke b\u00ebr\u00eb q\u00eb numri i reklamuesve te k\u00ebto t\u00eb fundit t\u00eb bie p\u00ebrher\u00eb e m\u00eb shum\u00eb. Dhe mund t\u00eb thuhet me bindje se kjo tendenc\u00eb do t\u00eb vazhdoj\u00eb. Financimi nga sektori publik \u00ebsht\u00eb p\u00ebrgjith\u00ebsisht shum\u00eb i kufizuar dhe kur merren fonde prej tij, ajo shpesh p\u00ebrdoren p\u00ebr kontroll politik. <\/span>Donator\u00ebt e huaj<\/span><\/a> b\u00ebhen shp\u00ebtim p\u00ebr shum\u00eb <\/span>media q\u00eb marrin grante<\/span><\/a>, por edhe kjo mb\u00ebshtetje vjen me disa kufizime. K\u00ebta donator\u00eb mund t\u00eb largohen nga rajoni apo t\u00eb ndryshojn\u00eb objektivat e pun\u00ebs s\u00eb tyre dhe prodhimi i p\u00ebrmbajtjes rrall\u00eb gjen p\u00ebrfshirje n\u00eb k\u00ebto objektiva. Po ashtu, <\/span>donator\u00ebt e huaj priren t\u00eb mb\u00ebshtesin projekte m\u00eb t\u00eb m\u00ebdha, t\u00eb cilat mediat lokale i shmangin p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb burimeve p\u00ebr t\u2019i hartuar dhe zbatuar ato<\/strong>.<\/span><\/p>\n\n

N\u00ebse haset nj\u00eb rast t\u00eb till\u00eb, \u00e7far\u00eb u mbetet mediave? <\/h2>\n\n

P\u00ebrgjigja e pamundshme (por edhe m\u00eb logjikja) \u00ebsht\u00eb <\/span>komuniteti<\/span><\/a> \u2013 njer\u00ebzit p\u00ebr t\u00eb cil\u00ebt n\u00eb fund t\u00eb fundit jan\u00eb krijuar mediat. Ata jan\u00eb jo vet\u00ebm zgjidhja p\u00ebr q\u00ebndrueshm\u00ebrin\u00eb e mediave, por duhet t\u00eb b\u00ebhen pjes\u00eb e tyre.\u00a0<\/span><\/p>\n\n

N\u00eb k\u00ebt\u00eb artikull, do t\u00eb analizojm\u00eb tre fushata online p\u00ebr mbledhje fondesh q\u00eb kan\u00eb realizuar mediat n\u00eb Serbi dhe Kroaci, duke i hedhur nj\u00eb v\u00ebshtrim m\u00eb t\u00eb thell\u00eb strategjive t\u00eb tyre, promovimit, rezultateve dhe m\u00ebsimeve t\u00eb nxjerra q\u00eb mediat mund t\u00eb aplikojn\u00eb n\u00eb fushatat e tyre t\u00eb ardhshme. \n<\/p>\n\n

1. TV Forum, Serbi<\/h2>\n\n

Para se t\u00eb b\u00ebhej televizion, <\/span>TV Forum<\/span><\/a> ishte nj\u00eb organizat\u00eb jofitimprur\u00ebse q\u00eb p\u00ebrb\u00ebhej nga gra aktiviste, q\u00eb kishin synimin ta b\u00ebnin Prijepoljen dhe komunitetin e tyre nj\u00eb mjedis m\u00eb solidar dhe t\u00eb p\u00ebrparuar. Pak vite m\u00eb von\u00eb, kjo organizat\u00eb ngriti televizionin e par\u00eb informativ n\u00eb Prijepolje, televizionin e par\u00eb t\u00eb shoq\u00ebris\u00eb civile n\u00eb Serbi dhe televizionin e par\u00eb n\u00eb Ballkan t\u00eb krijuar nga grat\u00eb. Reputacioni i k\u00ebtij TV \u00ebsht\u00eb i pacen dhe gazetaria e tij \u00ebsht\u00eb e nj\u00eb niveli shum\u00eb t\u00eb lart\u00eb. P\u00ebr 11 vjet, ky televizion ka informuar \u00e7do dit\u00eb komunitetin e tij lokal p\u00ebr ngjarjet m\u00eb t\u00eb r\u00ebnd\u00ebsishme n\u00eb vend, n\u00eb m\u00ebnyr\u00eb t\u00eb paanshme, objektive dhe transparente.<\/span><\/p>\n\n

Fushata online p\u00ebr mbledhje fondesh<\/span><\/a> q\u00eb TV Forum vendosi t\u00eb nis\u00eb n\u00eb shtator 2019 u b\u00eb e para fushat\u00eb e k\u00ebtij lloji n\u00eb Serbi. <\/span>N\u00eb m\u00eb pak se dy muaj, TV siguroi mb\u00ebshtetjen e 81 donator\u00ebve dhe arriti t\u00eb mblidhte m\u00eb shum\u00eb se 4,600 euro p\u00ebr pajisjet e studios televizive.<\/strong><\/p>\n\n

Edhe pse n\u00eb pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb udh\u00ebzimeve p\u00ebr p\u00ebrgatitjen e fushat\u00ebs thuhet se marketingu me email \u00ebsht\u00eb vendi m\u00eb i mir\u00eb p\u00ebr t\u00eb arritur tek donator\u00ebt e mundsh\u00ebm, e v\u00ebrteta \u00ebsht\u00eb se vendi m\u00eb i mir\u00eb \u00ebsht\u00eb ai ku ndodhet komuniteti i vet\u00eb medias.<\/p><\/blockquote><\/figure>\n\n

N\u00eb rastin e TV Forum, i ngritur n\u00eb nj\u00eb nga rajonet m\u00eb t\u00eb varfra dhe m\u00eb t\u00eb pazhvilluara t\u00eb Serbis\u00eb, ishte e qart\u00eb se komunikimi me donator\u00ebt do t\u00eb duhej t\u00eb kalonte n\u00eb nj\u00eb format t\u00eb vjet\u00ebr. Gj\u00ebja e par\u00eb q\u00eb b\u00ebri ekipi i redaksis\u00eb ishte <\/span>analizimi i komunitetit, ndarja sipas llojit t\u00eb donator\u00ebve dhe mb\u00ebshtetjes q\u00eb mund t\u00eb ofronin<\/strong> (p\u00ebrve\u00e7 dhurimit t\u00eb parave, njer\u00ebzit mund t\u00eb ofrojn\u00eb mb\u00ebshtetje me promocione, me baz\u00eb materiale, pun\u00eb vullnetare, e k\u00ebshtu me radh\u00eb) dhe m\u00eb pas fillohet me kontaktimin e t\u00eb gjith\u00ebve. Kjo media kishte <\/span>ambasador\u00eb<\/span><\/i> fushatash \u2013 njer\u00ebz me ndikim n\u00eb komunitetin e tyre, t\u00eb cil\u00ebt e promovuan fushat\u00ebn n\u00eb mediat sociale, gj\u00eb q\u00eb solli rritje t\u00eb v\u00ebmendjes ndaj fushat\u00ebs p\u00ebr njer\u00ebzit q\u00eb mund t\u00eb mos kishin pasur rastin t\u00eb d\u00ebgjonin m\u00eb par\u00eb p\u00ebr TV Forum.<\/span><\/p>\n\n

Nj\u00eb pjes\u00eb e strategjis\u00eb ishin telefonatat, letrat, kafet e shumta, mesazhet sms, dhe p\u00ebrhapja e fjal\u00ebs tek njer\u00ebzit p\u00ebr t\u00eb informuar komunitetin dhe donator\u00ebt e mundsh\u00ebm p\u00ebr fushat\u00ebn<\/strong>. <\/span>Nj\u00eb pjes\u00eb tjet\u00ebr e madhe e enigm\u00ebs ishte edhe lidhja me banor\u00ebt vendas q\u00eb tashm\u00eb jetojn\u00eb n\u00eb diaspor\u00eb, duke qen\u00eb se fuqia e tyre bler\u00ebse \u00ebsht\u00eb m\u00eb e madhe. (P\u00ebr t\u00eb m\u00ebsuar p\u00ebr potencialet e pashfryt\u00ebzuara t\u00eb diaspor\u00ebs shqiptare, lexoni <\/span>k\u00ebt\u00eb artikull<\/span><\/a>.)<\/span><\/p>\n\n

Me k\u00ebto dy instrumente strategjie, fushata e tyre e tejkaloi konsideruesh\u00ebm q\u00ebllimin fillestar dhe p\u00ebrfundoi me sukses. Megjithat\u00eb, puna nuk mbaronte k\u00ebtu. Popullariteti i fushat\u00ebs t\u00ebrhoqi m\u00eb shum\u00eb v\u00ebmendje tek puna e k\u00ebsaj medie. M\u00eb shum\u00eb sesa mb\u00ebshtetja financiare, <\/span>transparenca e t\u00eb gjith\u00eb procesit ndihmoi n\u00eb krijimin e besimit mes donator\u00ebve, gj\u00eb q\u00eb ishte e r\u00ebnd\u00ebsishme p\u00ebr angazhimin e m\u00ebtejsh\u00ebm<\/strong>. Mund\u00ebsia dhe reklama e madhe q\u00eb kjo fushat\u00eb i dha medias nuk duhet marr\u00eb si e mir\u00ebqen\u00eb. N\u00eb fakt, ky \u00ebsht\u00eb q\u00ebllimi i tij kryesor. Tani q\u00eb t\u00eb gjith\u00eb syt\u00eb jan\u00eb kthyer te puna q\u00eb b\u00ebn kjo media, ekipi fitoi nj\u00eb mund\u00ebsi t\u00eb papar\u00eb p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen e komunitetit dhe p\u00ebr ta p\u00ebrdorur at\u00eb n\u00eb avantazhin e tij. Shembujt e m\u00ebposht\u00ebm do t\u00eb na tregojn\u00eb se si arrihet kjo.<\/span><\/p>\n\n

2. KRIK, Serbi<\/h2>\n\n

KRIK<\/span><\/a> \u00ebsht\u00eb nj\u00eb media e njohur investigative nga Serbia, shkrimet e s\u00eb cil\u00ebs fokusohen kryesisht te krimi dhe korrupsioni. Puna e k\u00ebsaj media ka shum\u00eb rreziqe; ajo b\u00ebhet shpesh objektiv i tabloideve dhe mediave proqeveritare n\u00eb Serbi. N\u00eb rastin e KRIK, sa m\u00eb i madh rreziku dhe sulmet q\u00eb u b\u00ebhen prej politikan\u00ebve, aq m\u00eb e madhe v\u00ebmendja dhe donacionet q\u00eb marrin dhe KRIK e ka p\u00ebrdorur k\u00ebt\u00eb gj\u00eb n\u00eb avantazhin e vet me mjaft men\u00e7uri. Tani, <\/span>shtat\u00eb vite pas k\u00ebrkes\u00ebs s\u00eb par\u00eb q\u00eb i b\u00ebri lexuesve p\u00ebr donacione, 25% e t\u00eb ardhurave t\u00eb medias vijn\u00eb nga lexuesit.\u00a0<\/strong><\/p>\n\n

Sigurisht q\u00eb natyra bombastike e shkrimeve t\u00eb tyre t\u00ebrheq shum\u00eb v\u00ebmendje, por nj\u00eb gj\u00eb \u00ebsht\u00eb t\u00ebrheqja e v\u00ebmendjes dhe tjet\u00ebr gj\u00eb \u00ebsht\u00eb shnd\u00ebrrimi i saj n\u00eb mb\u00ebshtetje financiare. K\u00ebshtu, <\/span>KRIK vendosi t\u00eb p\u00ebrdor\u00eb nj\u00eb model p\u00ebr mbledhjen e fondeve q\u00eb ka t\u00eb b\u00ebj\u00eb me leximin pa pages\u00eb t\u00eb shkrimeve dhe artikujve t\u00eb tij<\/strong>. P\u00ebr lexuesit q\u00eb zgjedhin t\u00eb mb\u00ebshtesin pun\u00ebn e tij, KRIK <\/span>ofron dhurata<\/strong> (materiale) dhe akses n\u00eb <\/span>p\u00ebrmbajtje ekskluzive<\/strong>, t\u00eb tilla si d\u00ebrgimi i shkrimeve te mb\u00ebshtet\u00ebsit nj\u00eb dit\u00eb para publikimit t\u00eb tyre dhe ofrimi i aksesit tek dokumentet q\u00eb jan\u00eb p\u00ebrdorur n\u00eb investigimet e tyre. P\u00ebr donator\u00ebt m\u00eb t\u00eb m\u00ebdhenj, ekipi i KRIK-ut i fton ata n\u00eb <\/span>ngjarjet vjetore<\/strong> ku mund t\u00eb takojn\u00eb gazetar\u00eb dhe t\u00eb m\u00ebsojn\u00eb m\u00eb shum\u00eb rreth procesit investigativ. Ky kombinim modeli donacion-an\u00ebtar\u00ebsim e ka sjell\u00eb k\u00ebt\u00eb media m\u00eb pran\u00eb komunitetit dhe ka ndihmuar q\u00eb ajo t\u00eb b\u00ebhet simbol i integritetit dhe besueshm\u00ebris\u00eb.<\/span><\/p>\n\n

Megjithat\u00eb, ky lloj suksesi dhe ndikimi kan\u00eb dy gj\u00ebra kryesore \u2013 artikujt dhe p\u00ebrmbajtja duket t\u00eb ken\u00eb cil\u00ebsi sa m\u00eb t\u00eb mir\u00eb q\u00eb t\u00eb jet\u00eb e mundur dhe nevojitet promovim i vazhduesh\u00ebm dhe angazhim i drejtp\u00ebrdrejt\u00eb me komunitetin.<\/p><\/blockquote><\/figure>\n\n

S\u00eb pari, n\u00ebse cil\u00ebsia e shkrimeve nuk \u00ebsht\u00eb n\u00eb lart\u00ebsin\u00eb e duhur, \u00e7do taktik\u00eb promocionale p\u00ebr mbledhje fondesh nuk do t\u00eb ket\u00eb efekt. Kjo \u00ebsht\u00eb pjesa ku mund t\u00eb thuhet \u201cPo, por duhet t\u00eb kemi parasysh se KRIK prodhon shkrime q\u00eb jan\u00eb me rrezik dhe t\u00ebrheq\u00ebse, gj\u00eb q\u00eb e b\u00ebn t\u00eb leht\u00eb mbledhjen e fondeve.\u201d Mund t\u00eb keni t\u00eb drejt\u00eb, por jo plot\u00ebsisht. \n<\/p>\n\n

Nuk ka dyshim q\u00eb do t\u00eb t\u00ebrhiqet v\u00ebmendje e madhe kur shkruajm\u00eb p\u00ebr politikan\u00eb t\u00eb nivelit t\u00eb lart\u00eb q\u00eb kan\u00eb lidhje biznesi me kriminel\u00eb. Por <\/strong><\/span>mediat lokale kan\u00eb vler\u00eb q\u00eb KRIK nuk mund ta ofroj\u00eb. K\u00ebto media ofrojn\u00eb informacione t\u00eb p\u00ebrditshme, q\u00eb kan\u00eb r\u00ebnd\u00ebsi dhe q\u00eb leht\u00ebsojn\u00eb jet\u00ebn e nj\u00eb komuniteti t\u00eb vog\u00ebl, duke u fokusuar n\u00eb nevojat e tij<\/strong>.<\/strong> Mediat e vogla jan\u00eb praktikisht m\u00eb t\u00eb aksesueshme dhe e kan\u00eb shum\u00eb t\u00eb leht\u00eb, pothuajse pa rrezik fare, t\u00eb flasin dhe t\u00eb intervistojn\u00eb komunitetin. Ky nd\u00ebrveprim i drejtp\u00ebrdrejt\u00eb dhe fakti q\u00eb \u201ct\u00eb d\u00ebgjosh njeriun e thjesht\u00eb\u201d sigurisht q\u00eb krijojn\u00eb lidhje me audienc\u00ebn, q\u00eb \u00ebsht\u00eb edhe nj\u00eb nga shtyllat kryesore t\u00eb fushatave p\u00ebr mbledhjen e fondeve. Nga ana tjet\u00ebr, mediat e vogla mund t\u2019i k\u00ebrkojn\u00eb llogari politikan\u00ebve vendor\u00eb p\u00ebr veprimet e tyre. Ato v\u00ebn\u00eb n\u00eb diskutim vendimet e pushtetar\u00ebve, edhe pse n\u00eb nivel vendor, dhe, n\u00ebse b\u00ebhet si\u00e7 duhet, e b\u00ebjn\u00eb k\u00ebt\u00eb gj\u00eb me sa m\u00eb shum\u00eb efektivitet dhe objektivet, pa r\u00ebn\u00eb n\u00eb kompromise. Audienca e dallon pun\u00ebn e mir\u00eb. Lexuesit e kuptojn\u00eb nj\u00eb gj\u00eb t\u00eb till\u00eb. K\u00ebshtu, n\u00ebse strategjit\u00eb p\u00ebr mbledhjen e fondeve nuk kan\u00eb funksionuar deri tani, ndoshta \u00ebsht\u00eb koha p\u00ebr t\u00eb ripar\u00eb p\u00ebrmbajtjen q\u00eb ofrohet nga media. Ose t\u00eb analizohet edhe nj\u00eb her\u00eb strategjia p\u00ebr mbledhjen e fondeve.<\/span><\/p>\n\n

3. Lupiga, Kroaci<\/h2>\n\n

N\u00eb vitin 2017, portali online <\/span>Lupiga<\/span><\/a> nga Kroacia nisi <\/span>fushat\u00ebn online p\u00ebr mbledhje fondesh<\/span><\/a> pasi Ministria e Kultur\u00ebs e k\u00ebtij vendi hoqi dor\u00eb nga programi i bashk\u00eb-financimit t\u00eb mediave jofitimprur\u00ebse nj\u00eb vit m\u00eb par\u00eb. Me iden\u00eb e mbledhjes s\u00eb nj\u00eb fondi prej 19,999$, q\u00eb ishte gjysma e shum\u00ebs minimale t\u00eb fondeve t\u00eb nevojshme p\u00ebr nj\u00eb vit pune p\u00ebr k\u00ebt\u00eb portal, fushata t\u00ebrhoqi v\u00ebmendje t\u00eb madhe dhe, n\u00eb fund, mblodhi 128% t\u00eb objektivit. <\/span>Kjo fushat\u00eb u b\u00eb shembull i mir\u00eb p\u00ebr disa arsye: e para, p\u00ebr strategjin\u00eb promocionale dhe p\u00ebr kreativitetin, dhe e dyta p\u00ebr prov\u00ebn e r\u00ebnd\u00ebsis\u00eb s\u00eb komunitetit.\u00a0<\/strong><\/p>\n\n

Para k\u00ebsaj fushate, Lupiga ishte nj\u00eb media e njohur online ku mblidhej audienca me prirje t\u00eb majt\u00eb, me opinione dhe e arsimuar dhe q\u00eb kishin vlera e interesa t\u00eb p\u00ebrbashk\u00ebta. Kur vendosi t\u00eb publikonte nj\u00eb <\/span>video promocionale<\/span><\/a> p\u00ebr fushat\u00ebn e saj, Lupiga e dinte se fuqia e saj q\u00ebndronte tek ata q\u00eb p\u00ebrfaq\u00ebsonin simbolet e t\u00eb vlerave t\u00eb nj\u00ebjta \u2013muzikant\u00ebt, shkrimtar\u00ebt, autor\u00ebt dhe aktivist\u00ebt e famsh\u00ebm\u2013 q\u00eb u mblodh\u00ebn p\u00ebr t\u00eb mb\u00ebshtetur mesazhin kryesor t\u00eb fushat\u00ebs \u201cliria kushton\u201d. N\u00eb video shfaqej ekipi q\u00eb punon n\u00eb Lupiga, duke i dh\u00ebn\u00eb k\u00ebshtu besueshm\u00ebri, identitet dhe v\u00ebrtet\u00ebsi. Duke kombinuar humorin e shpenguar dhe me mesazhin e qart\u00eb, videoja arriti pik\u00ebrisht at\u00eb q\u00eb duhej \u2013 t\u00eb t\u00ebrhiqte v\u00ebmendjen e shikuesit, t\u00eb krijonte ndjeshm\u00ebri, optimiz\u00ebm n\u00eb vend t\u00eb dridhjes dhe t\u00eb b\u00ebnte thirrje p\u00ebr veprim. N\u00eb video jepeshin udh\u00ebzime t\u00eb qarta p\u00ebr mb\u00ebshtetjen q\u00eb mund t\u00eb ofrohej.<\/span><\/p>\n\n

S\u00eb fundi, fushata e Lupiga-s tregoi vler\u00ebn dhe fuqin\u00eb e v\u00ebrtet\u00eb t\u00eb komunitetit, q\u00eb nuk duhen harruar kurr\u00eb dhe jo t\u00eb kujtohen vet\u00ebm kur nuk ka rrug\u00ebdalje p\u00ebr ndihm\u00eb.<\/p>\n\n

Mbledhja e fondeve online n\u00eb vend q\u00eb t\u00eb p\u00ebrdoret si instrument mbijetese duhet t\u00eb b\u00ebhet pjes\u00eb integrale e nj\u00eb plani biznesi p\u00ebr median q\u00eb n\u00eb fillim t\u00eb her\u00ebs. \n<\/p><\/blockquote><\/figure>\n\n

P\u00ebrfundime<\/h2>\n\n

Fuqia e njer\u00ebzve dhe e komunitetit nuk duhet t\u00eb n\u00ebnvler\u00ebsohet. Pavar\u00ebsisht se jetojn\u00eb n\u00eb koh\u00eb individualizmi, egoizmi dhe pasigurie, njer\u00ebzit do t\u00eb ken\u00eb gjithmon\u00eb nevoj\u00eb q\u00eb mediat e tyre t\u2019i edukojn\u00eb, t\u2019i informojn\u00eb dhe t\u2019u japin vler\u00eb. \n<\/p>\n\n

Mbledhja e fondeve nga komuniteti u ofron lexuesve lirin\u00eb dhe nj\u00eb mund\u00ebsi p\u00ebr t\u00eb treguar mb\u00ebshtetjen e tyre p\u00ebr ata q\u00eb kan\u00eb r\u00ebnd\u00ebsi p\u00ebr komunitetin, p\u00ebr t\u00eb nxitur konkurrenc\u00ebn me q\u00ebllim p\u00ebrmir\u00ebsimin e pun\u00ebs, p\u00ebr t\u00eb m\u00ebsuar nga gabimet dhe p\u00ebr t\u00eb ecur p\u00ebrpara duke e mbajtur median n\u00eb k\u00ebmb\u00eb. \n<\/p>\n\n

Mbledhja e fondeve nga komuniteti i mban gj\u00ebrat n\u00eb perspektiv\u00eb. U rikujton mediave se p\u00ebr k\u00eb u krijuan n\u00eb fund t\u00eb fundit. Kjo gj\u00eb e (ri)kthen kontrollin dhe i b\u00ebn t\u00eb mundur mediave t\u00eb diversifikojn\u00eb m\u00eb mir\u00eb burimin e t\u00eb ardhurave. Ashtu si me \u00e7do gj\u00eb tjet\u00ebr, ata q\u00eb i futen t\u00eb par\u00ebt k\u00ebsaj val\u00eb t\u00eb re do t\u00eb jen\u00eb ata q\u00eb do t\u00eb fillojn\u00eb t\u00eb korrin p\u00ebrfitime p\u00ebrpara t\u00eb tjer\u00ebve. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00eb k\u00ebto dy vitet e fundit, mbledhja e fondeve (n\u00ebp\u00ebrmjet kanaleve online n\u00eb p\u00ebrgjith\u00ebsi) \u00ebsht\u00eb b\u00ebr\u00eb tem\u00eb e zakonshme kryesisht mes organizatave jofitimprur\u00ebse n\u00eb Ballkanin Per\u00ebndimor. Shpesh perceptohet (gabim) se \u00ebsht\u00eb zgjidhja e art\u00eb p\u00ebr problemet financiare me t\u00eb cilat p\u00ebrballet nj\u00eb organizat\u00eb apo si alternativ\u00eb financimi p\u00ebr projekte t\u00eb vogla. Duke pasur parasysh mediat […]<\/p>\n","protected":false},"author":31,"featured_media":14160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,103,99],"tags":[1248,871,1247,1249,1250,1246],"class_list":["post-14185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manaxhimi-dhe-organizmi-sq","category-median-tradicionale-sq","category-zhvillimin-e-biznesit-sq","tag-burim-financimi","tag-crowdfunding-sq","tag-fushata-per-mbledhje-fondesh","tag-krik-sq","tag-lupiga-sq","tag-tv-forum-sq","ciTrackContent"],"acf":[],"yoast_head":"\n3 Fushata Mediatike p\u00ebr Mbledhje Fondesh n\u00eb Ballkanin Per\u00ebndimor q\u00eb na frym\u00ebzojn\u00eb dhe nga ku duhet t\u00eb m\u00ebsojm\u00eb - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/3-fushata-mediatike-per-mbledhje-fondesh-ne-ballkanin-perendimor-qe-na-frymezojne-dhe-nga-ku-duhet-te-mesojme\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Fushata Mediatike p\u00ebr Mbledhje Fondesh n\u00eb Ballkanin Per\u00ebndimor q\u00eb na frym\u00ebzojn\u00eb dhe nga ku duhet t\u00eb m\u00ebsojm\u00eb - Journalift\" \/>\n<meta property=\"og:description\" content=\"N\u00eb k\u00ebto dy vitet e fundit, mbledhja e fondeve (n\u00ebp\u00ebrmjet kanaleve online n\u00eb p\u00ebrgjith\u00ebsi) \u00ebsht\u00eb b\u00ebr\u00eb tem\u00eb e zakonshme kryesisht mes organizatave jofitimprur\u00ebse n\u00eb Ballkanin Per\u00ebndimor. 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