Dallimi midis Google Analytics 4 dhe Universal Analytics<\/h2>\n\n
Me pak fjal\u00eb – dallimi \u00ebsht\u00eb i madh. Me versionin e ri jan\u00eb futur ndryshime t\u00eb m\u00ebdha, ndaj edhe dallimi \u00ebsht\u00eb i madh.<\/p>\n\n GA4 p\u00ebrdor struktura t\u00eb ndryshme t\u00eb t\u00eb dh\u00ebnave dhe logjik\u00ebn e mbledhjes s\u00eb t\u00eb dh\u00ebnave.<\/span> Tani t\u00eb gjitha raportet jan\u00eb nd\u00ebrtuar rreth <\/span>p\u00ebrdoruesve dhe ngjarjeve<\/strong> (events)n\u00eb vend t\u00eb <\/span>seancave<\/strong> tradicionale me t\u00eb cilat jemi m\u00ebsuar tashm\u00eb. <\/span><\/p><\/blockquote><\/figure>\n\n N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, \u00e7do nd\u00ebrveprim i p\u00ebrdoruesve me p\u00ebrmbajtjen n\u00eb ueb faqen tuaj ose aplikacionin celular trajtohet si nj\u00eb ngjarje e ve\u00e7ant\u00eb. Ky \u00ebsht\u00eb nj\u00eb largim dometh\u00ebn\u00ebs nga seancat q\u00eb kan\u00eb grupuar nd\u00ebrveprimet e p\u00ebrdoruesve brenda nj\u00eb periudhe kohore (30 minuta standarde). Kjo praktikisht do t\u00eb thot\u00eb q\u00eb n\u00eb vend q\u00eb shikimet e faqeve t\u00eb shfaqen si vizita(hits), ato do t\u00eb regjistrohen si ngjarje me parametra. Kjo qasje lejon GA4 t\u00eb jet\u00eb m\u00eb fleksib\u00ebl dhe t\u00eb parashikoj\u00eb m\u00eb mir\u00eb sjelljen e p\u00ebrdoruesve n\u00eb t\u00eb gjitha platformat. N\u00ebse keni nj\u00eb aplikacion celular, do t\u00eb jet\u00eb shum\u00eb m\u00eb e leht\u00eb p\u00ebr ju t\u00eb ndjekni t\u00eb dh\u00ebnat nga t\u00eb dy burimet p\u00ebrmes GA4.
\n<\/p>\n\n Kjo nuk \u00ebsht\u00eb hera e par\u00eb q\u00eb Google e ndryshon rr\u00ebnj\u00ebsisht k\u00ebt\u00eb platform\u00eb, duke l\u00ebn\u00eb nj\u00eb vrim\u00eb n\u00eb njohuri ku nuk p\u00ebrgatit aq mir\u00eb p\u00ebrdoruesit e rinj p\u00ebr t\u00eb kaluar n\u00eb platform\u00ebn e re. K\u00ebt\u00eb her\u00eb ata kan\u00eb b\u00ebr\u00eb nj\u00eb gj\u00eb t\u00eb mir\u00eb dhe kan\u00eb krijuar GA4 si nj\u00eb shtojc\u00eb dhe nuk e hodh\u00ebn menj\u00ebher\u00eb Analitik\u00ebn Universale jasht\u00eb qarkullimit, sepse vet\u00ebm at\u00ebher\u00eb shum\u00eb p\u00ebrdorues do t\u00eb p\u00ebrjetonin nj\u00eb tronditje.
\n<\/p>\n\n Megjithat\u00eb, kjo nuk do t\u00eb thot\u00eb se ndryshime t\u00eb tilla nuk do t\u00eb ndodhin dhe as q\u00eb gazetar\u00ebt\/et mund ta injorojn\u00eb plot\u00ebsisht k\u00ebt\u00eb ndryshim.<\/span> Kryesisht sepse <\/span>versioni i ri prap\u00ebseprap\u00eb jep disa shikime t\u00eb ndryshme n\u00eb p\u00ebrmbajtjen e ofruar p\u00ebr audienc\u00ebn dhe leht\u00ebson planifikimin dhe vendimmarrjen m\u00eb t\u00eb mir\u00eb n\u00eb nivelin e redaksis\u00eb, por edhe individualisht, p\u00ebr \u00e7do gazetar\/e.<\/strong><\/p>\n\n Nd\u00ebrsa ka shum\u00eb gjasa q\u00eb shumica e redaksive n\u00eb rajon t\u00eb ken\u00eb tashm\u00eb t\u00eb vendosur Analitik\u00ebn Universal (Universal Analytics), ekziston mund\u00ebsia q\u00eb disa media nuk e kan\u00eb b\u00ebr\u00eb k\u00ebt\u00eb ose po planifikojn\u00eb t\u00eb ndjekin m\u00eb mir\u00eb audienc\u00ebn e tyre, k\u00ebshtu q\u00eb \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb shpjegohet ndryshimi nd\u00ebrmjet vendosjes s\u00eb k\u00ebtij versioni t\u00eb analitik\u00ebs q\u00eb n\u00eb fillim ose kalimit gradualisht tek ai nga Analitika Universale (Universal Analytics) aktuale. Pavar\u00ebsisht n\u00ebse e keni vendosur tashm\u00eb Universal Analytics ose sapo po filloni me GA4, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme ta vendosni sa m\u00eb shpejt q\u00eb t\u00eb jet\u00eb e mundur p\u00ebr t\u00eb filluar mbledhjen e t\u00eb dh\u00ebnave t\u00eb cilat do t\u00eb jeni n\u00eb gjendje t’i analizoni dhe t\u00eb cilat do t’ju ndihmojn\u00eb t\u00eb ruani strategjin\u00eb tuaj t\u00eb analitik\u00ebs n\u00eb ueb.<\/p>\n\n Nga fillimi i vitit 2022, GA4 \u00ebsht\u00eb pron\u00eb kryesore e Google Analytics, e cila e b\u00ebn procesin e konfigurimit mjaft t\u00eb thjesht\u00eb. Do t\u00eb supozojm\u00eb se ju tashm\u00eb keni nj\u00eb llogari Google, dhe q\u00eb keni krijuar edhe nj\u00eb llogari Google Analytics. Sido q\u00eb t\u00eb jet\u00eb, mund t\u00eb filloni udh\u00ebtimin tuaj <\/span>k\u00ebtu<\/span><\/a> ose t\u00eb shikoni nj\u00eb kurs t\u00eb detajuar t\u00eb <\/span>m\u00ebsimit elektronik<\/span><\/a> p\u00ebr\u00a0 Google Analytics. Gjithashtu do t\u00eb supozojm\u00eb se nuk e keni vendosur k\u00ebt\u00eb ve\u00e7ori dhe nuk e keni lidhur at\u00eb me ueb faqen tuaj dhe\/ose me aplikacionin celular.<\/span><\/p>\n\n Para s\u00eb gjithash, drejtojeni shfletuesin tuaj t\u00eb internetit te <\/span>analytics.google.com<\/span><\/a> dhe shkoni te administrata. Do t\u00eb zgjidhni nj\u00eb llogari ekzistuese ose do t\u00eb krijoni nj\u00eb t\u00eb re. M\u00eb pas do t\u00eb zgjidhni t\u00eb krijoni nj\u00eb pron\u00eb t\u00eb re duke klikuar butonin GA4 Setup Assistant. Vet Asistenti do t’ju udh\u00ebheq\u00eb p\u00ebrmes nj\u00eb s\u00ebr\u00eb hapash q\u00eb do t\u00eb dallohen n\u00eb var\u00ebsi t\u00eb m\u00ebnyr\u00ebs se si \u00ebsht\u00eb vendosur etiketa juaj aktuale p\u00ebr Analitik\u00ebn Universale dhe \u00e7far\u00eb transmetime t\u00eb t\u00eb dh\u00ebnave keni n\u00eb dispozicion. Duke supozuar se tashm\u00eb keni t\u00eb instaluar Analitik\u00ebn Universale, n\u00ebse hasni disa probleme, mund t’i zgjidhni ato <\/span>duke ndjekur k\u00ebto udh\u00ebzime<\/span><\/a>.\u00a0<\/span><\/p>\n\n Si\u00e7 e kemi p\u00ebrmendur tashm\u00eb, shumica e mediave tashm\u00eb e ka vendosur mbledhjen e t\u00eb dh\u00ebnave nga ueb faqet e tyre, dhe n\u00eb disa vende nga aplikacionet celulare si nj\u00eb pron\u00eb e ve\u00e7ant\u00eb. N\u00eb k\u00ebt\u00eb rast, vendosja e pron\u00ebs GA4 ndodh p\u00ebrmes t\u00eb nj\u00ebjtit proces t\u00eb p\u00ebrshkruar m\u00eb sip\u00ebr, me ndryshimin q\u00eb nuk keni nevoj\u00eb t\u00eb riinstaloni kodin javascript n\u00eb faqen tuaj, por mund t’i lidhni t\u00eb dh\u00ebnat nga kodi p\u00ebr Analitk\u00ebn Universale me k\u00ebt\u00eb pron\u00eb t\u00eb re. Kur klikoni n\u00eb GA4 Setup Assistant duke u ndhodur n\u00eb pron\u00ebn tuaj ekzistuese t\u00eb Analitik\u00ebs Universale, do t’ju ofrohet opsioni t\u00eb lidhni ose krijoni nj\u00eb pron\u00eb t\u00eb re GA4 dhe t’i drejtoni t\u00eb dh\u00ebnat nga kodi i Analitik\u00ebs Universale drejt Pas testimit t\u00eb lidhjes e cila do t’ju konfirmoj\u00eb n\u00ebse prona juaj e re po merr t\u00eb dh\u00ebna, pas disa or\u00ebsh, do t\u00eb jeni n\u00eb gjendje t\u00eb filloni analiz\u00ebn e t\u00eb dh\u00ebnave tuaja n\u00eb pron\u00ebn e re. Megjithat\u00eb, mbani n\u00eb mend se fillimisht mund t\u00eb keni probleme me mbledhjen dhe shfaqjen e t\u00eb gjitha t\u00eb dh\u00ebnave me t\u00eb cilat jeni m\u00ebsuar, ve\u00e7an\u00ebrisht n\u00eb fush\u00ebn demografike.Prandaj, \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme q\u00eb ta filloni kalimin te prona GA4 sa m\u00eb shpejt q\u00eb t\u00eb jet\u00eb e mundur, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb dalloni t\u00eb metat n\u00eb t\u00eb dh\u00ebnat dhe cil\u00ebsimet e pron\u00ebs s\u00eb re dhe t’i korrigjoni ato me koh\u00eb.
\n<\/p>\n\n P\u00ebr t\u00eb p\u00ebrfituar sa m\u00eb shum\u00eb dhe p\u00ebr t\u00eb kaluar me sukses n\u00eb GA4, \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme q\u00eb t\u00eb kuptoni se si po p\u00ebrdorni tani Analitika Universale. Elementet q\u00eb duhet t\u00eb keni parasysh jan\u00eb si m\u00eb posht\u00eb:
\n<\/p>\n\n Do t’ju duhet t\u00eb <\/span>ri-p\u00ebrshtatni etiketimin e personalizuar (custom tagging)<\/b>\u00a0 n\u00eb GA4 p\u00ebr \u00e7do GTM q\u00eb keni aktualisht n\u00eb Analitik\u00ebn Universale. Migrimi \u00ebsht\u00eb pun\u00eb e v\u00ebshtir\u00eb, por \u00ebsht\u00eb e pashmangshme n\u00ebse doni t\u00eb mbani gjurm\u00ebt e ngjarjeve tuaja t\u00eb personalizuara.<\/span><\/p>\n\n Raportet <\/b>q\u00eb keni krijuar n\u00eb Analitik\u00ebn Universale do t\u00eb duhet gjithashtu t\u00eb rivendosen p\u00ebr analitik\u00ebn GA4. Kjo ve\u00e7an\u00ebrisht ka t\u00eb b\u00ebj\u00eb me p\u00ebrdorimin e Google Data Studio p\u00ebr raportet tuaja, ku me shum\u00eb mbase do t’ju duhet t\u00eb rib\u00ebrni manualisht disa gj\u00ebra pasi disa metrik\u00eb nuk jan\u00eb t\u00eb nj\u00ebjta. P\u00ebr m\u00eb tep\u00ebr, do t\u00eb vini re se disa raporte q\u00eb mund t\u00eb ishin konfiguruar automatikisht si shabllone duke t\u00ebrhequr t\u00eb dh\u00ebna nga Analitika Universale tani duhet t\u00eb konfigurohen manualisht p\u00ebr t\u00eb funksionuar p\u00ebr GA4.<\/span><\/p>\n\n Shikimet e shumta (Views)<\/b> nuk jan\u00eb t\u00eb mund\u00ebsuara n\u00eb GA4 dhe nuk mund t\u00eb transferohen nga Analitika Universale, gj\u00eb q\u00eb \u00ebsht\u00eb e kuptueshme duke pasur parasysh q\u00ebllimin e GA4. Megjithat\u00eb, duke p\u00ebrdorur Studimin e t\u00eb Dh\u00ebnave t\u00eb m\u00ebsip\u00ebrme, do t\u00eb jeni n\u00eb gjendje t\u00eb b\u00ebni rregullime p\u00ebr k\u00ebt\u00eb seksion n\u00ebse \u00ebsht\u00eb ende i r\u00ebnd\u00ebsish\u00ebm p\u00ebr ju.<\/span><\/p>\n\n P\u00ebrvoja e deritanishme tregon se mediat n\u00eb hap\u00ebsir\u00ebn e Ballkanit kan\u00eb p\u00ebrdorur Analitik\u00ebn Universale pa rregullime t\u00eb m\u00ebdha, k\u00ebshtu q\u00eb edhe vet\u00eb tranzicioni do t\u00eb jet\u00eb shum\u00eb m\u00eb i leht\u00eb se n\u00eb disa situata ku t\u00eb dh\u00ebnat analitike jan\u00eb rregulluar p\u00ebrmes raporteve t\u00eb ndryshme q\u00eb tani do t\u00eb duhet t\u00eb rikrijohen.
\n<\/p>\n\n P\u00ebrve\u00e7 ndryshimeve t\u00eb p\u00ebrgjithshme t\u00eb m\u00ebsip\u00ebrme n\u00eb qasjen p\u00ebr matjen e ueb trafikut, ka disa dallime dometh\u00ebn\u00ebse q\u00eb do t\u00eb ndikojn\u00eb shum\u00eb n\u00eb m\u00ebnyr\u00ebn se si media do t’i lexoj\u00eb t\u00eb dh\u00ebnat nga kjo platform\u00eb n\u00eb t\u00eb ardhmen.
\n<\/p>\n\n Si\u00e7 do t\u00eb vini re n\u00eb imazhin e m\u00ebsip\u00ebrm, ka disa ndryshime t\u00eb dukshme n\u00eb m\u00ebnyr\u00ebn se si duket raporti n\u00eb analitik\u00ebn e re q\u00eb mund t’i vini re sapo t\u00eb shkoni n\u00eb faqen e par\u00eb. Dallimet kryesore p\u00ebrfshijn\u00eb:
\n<\/p>\n\n N\u00eb p\u00ebrgjith\u00ebsi, raportet n\u00eb GA4 jan\u00eb m\u00eb t\u00eb p\u00ebrqendruara n\u00eb konvertimet dhe p\u00ebrpiqen t\u00eb tregojn\u00eb shqyrtime n\u00eb t\u00eb dh\u00ebnat q\u00eb ata i konsiderojn\u00eb t\u00eb r\u00ebnd\u00ebsishme, si konvertimi, monetizimi, etj.
\n<\/p>\n\n N\u00ebse e keni shikuar tashm\u00eb pamjen e re t\u00eb raporteve n\u00eb Analitik\u00ebn Google, ndoshta po pyesni veten pse kjo ka ndryshuar kaq shum\u00eb. K\u00ebto dallime jan\u00eb t\u00eb dukshme n\u00eb faktin se Analitika Universale ka p\u00ebrdorur nj\u00eb model t\u00eb matjes s\u00eb t\u00eb dh\u00ebnave t\u00eb bazuar n\u00eb sesione me p\u00ebrqendrim te sesionet dhe shikimet e faqeve. Google analytics 4 nga ana tjet\u00ebr \u00ebsht\u00eb i p\u00ebrqendruar n\u00eb ngjarje (events) p\u00ebr matjen, q\u00eb do t\u00eb thot\u00eb se ata tani po fokusohen n\u00eb ngjarje dhe parametrat e tyre. Parametrat e ngjarjes jan\u00eb t\u00eb dh\u00ebna shtes\u00eb si gjuha(language), vendndodhja e faqes (page_location), titulli i faqes (page_title). Ngjarjet shtes\u00eb jan\u00eb p\u00ebr shembull klikimi i nj\u00eb butoni, shkarkimi i nj\u00eb skedari, etj. Dallimin und ta shihni m\u00eb s\u00eb miri n\u00eb tabel\u00ebn e m\u00ebposhtme.<\/p>\n\n N\u00eb Analitik\u00ebn Universal, pas krijimit t\u00eb nj\u00eb llogarie, duhet t\u00eb shkonin n\u00eb seksionin e pronave (property), t\u00eb klikoni n\u00eb Tracking Info dhe m\u00eb pas n\u00eb “Tracking Code”. K\u00ebtu do t\u00eb gjenin etiket\u00ebn e ndjekjes s\u00eb shfaqur n\u00eb krye t\u00eb faqes me pjes\u00ebn tjet\u00ebr t\u00eb kodit (global site tag) q\u00eb do t\u00eb shfaqej m\u00eb posht\u00eb n\u00eb faqe n\u00eb seksionin “Website Tracking”.<\/p>\n\n Google Analytics 4 i tregon t\u00eb gjitha k\u00ebto n\u00eb nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr. Edhe pse k\u00ebt\u00eb her\u00eb do t\u00eb shkoni n\u00eb seksionin “Property”, m\u00eb pas do t\u00eb duhet t\u00eb klikoni n\u00eb seksionin \u201eData Streams\u201c.M\u00eb pas do t\u00eb klikoni n\u00eb stream-in e ueb faqes suaj ku do t\u00eb shihni Measurment ID n\u00eb k\u00ebndin e sip\u00ebrm djathtas s\u00eb bashku me Global Site Tag n\u00ebse klikoni n\u00eb menun\u00eb r\u00ebn\u00ebse posht\u00eb \u201eTagging Instruction\u201c. P\u00ebrve\u00e7 k\u00ebtyre ndryshimeve n\u00eb navigimin vizual, dallimet v\u00ebrehen edhe n\u00eb faktin se Analitika Universale p\u00ebrdor tracking ID nd\u00ebrsa GA4 p\u00ebrdor measurment ID. ID-ja e par\u00eb fillon me shkronjat UA nd\u00ebrsa e dyta me shkronj\u00ebn G. Ky ndryshim do t\u00eb ket\u00eb ndikimin m\u00eb t\u00eb madh te administrator\u00ebt dhe agjencit\u00eb q\u00eb ndihmojn\u00eb n\u00eb vendosjen e kodit t\u00eb ndjekjes n\u00eb vendin e rrjetit.<\/p>\n\n Nd\u00ebrsa \u00ebsht\u00eb m\u00eb se e qart\u00eb se Google Analytics vazhdon t\u00eb jet\u00eb nj\u00eb mjet i p\u00ebrgjithsh\u00ebm p\u00ebr analitik\u00ebn ueb q\u00eb mund t\u00eb p\u00ebrdoret nga t\u00eb gjith\u00eb, megjith\u00ebse ndihmon m\u00eb s\u00eb shumti kompanit\u00eb e shitjes, \u00ebsht\u00eb e nevojshme t\u00eb kryhet rregullimi i p\u00ebrs\u00ebritur t\u00eb raporteve n\u00eb m\u00ebnyr\u00eb q\u00eb media t\u00eb p\u00ebrdor\u00eb me sukses t\u00eb dh\u00ebnat e ofruara nga Google Analytics.<\/p>\n\n Nga ana tjet\u00ebr, ky version i ri i analitik\u00ebs do t\u00eb leht\u00ebsoj\u00eb shum\u00eb disa njohuri lidhur me nd\u00ebrfaqen e tij t\u00eb thjeshtuar dhe shfaqjen e t\u00eb dh\u00ebnave, dhe mediat do t\u00eb jen\u00eb n\u00eb gjendje t\u00eb b\u00ebjn\u00eb rregullime edhe m\u00eb t\u00eb m\u00ebdha p\u00ebr t\u00eb hequr t\u00eb dh\u00ebnat e tep\u00ebrta q\u00eb nuk jan\u00eb t\u00eb dobishme p\u00ebr ta. <\/p><\/blockquote><\/figure>\n\n Kjo ve\u00e7an\u00ebrisht reflektohet n\u00eb faktin se me versionin e ri do vendosja e monitorimit t\u00eb ngjarjeve dhe p\u00ebrshtatja e tyre me nevojat e mediave t\u00eb jet\u00eb m\u00eb e leht\u00eb.
\n<\/p>\n\n Duke qen\u00eb se angazhimi i audienc\u00ebs \u00ebsht\u00eb nj\u00eb tregues shum\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebr mediat, ky zbatim i ri do t’ua leht\u00ebsoj\u00eb jet\u00ebn shum\u00eb. P\u00ebr mediat jofitimprur\u00ebse q\u00eb mb\u00ebshteten n\u00eb grante p\u00ebr zhvillimin e biznesit t\u00eb tyre, por edhe p\u00ebr ato q\u00eb mb\u00ebshteten n\u00eb marketing, ndryshimet n\u00eb nj\u00ebr\u00ebn pjes\u00eb t\u00eb terminologjis\u00eb dhe n\u00eb m\u00ebnyr\u00ebn e monitorimit t\u00eb p\u00ebrdoruesve do t\u00eb shkaktojn\u00eb fillimisht nevoj\u00ebn p\u00ebr rregullime dhe ndryshime shtes\u00eb n\u00eb terminologjin\u00eb e raportimit, q\u00eb potencialisht mund t\u00eb jet\u00eb rrethan\u00eb r\u00ebnduese n\u00eb fillim t\u00eb aplikimit t\u00eb k\u00ebtij versioni t\u00eb ri.
\n<\/p>\n\n Nd\u00ebrsa Google nuk ka filluar ende t\u00eb detyroj\u00eb p\u00ebrdorimin e versionit t\u00eb ri t\u00eb analitik\u00ebs, ajo q\u00eb u njoftua gjithashtu k\u00ebt\u00eb muaj \u00ebsht\u00eb se nj\u00eb <\/span>kalim i plot\u00eb n\u00eb k\u00ebt\u00eb version \u00ebsht\u00eb planifikuar p\u00ebr mesin e vitit t\u00eb ardhsh\u00ebm 2023<\/strong>.<\/span> Kjo na jep p\u00ebrgjigjen se t\u00eb gjith\u00eb do t\u00eb duhet t\u00eb kalojn\u00eb p\u00ebrfundimisht n\u00eb analitik\u00ebn t\u00eb re dhe t\u00eb m\u00ebsohen me m\u00ebnyr\u00ebn e re t\u00eb paraqitjes s\u00eb t\u00eb dh\u00ebnave, e cila do t\u00eb ndikoj\u00eb shum\u00eb n\u00eb raportimin si n\u00eb biznes ashtu edhe n\u00eb aspektin e paraqitjes s\u00eb rezultateve t\u00eb granteve t\u00eb dh\u00ebna nga organizatat<\/span> nd\u00ebrkomb\u00ebtare p\u00ebr zhvillimin e mediave n\u00eb hap\u00ebsir\u00ebn e Ballkanit Per\u00ebndimor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Para pak m\u00eb shum\u00eb se nj\u00eb viti, n\u00eb tetor t\u00eb vitit 2020, Google l\u00ebshoi \u200b\u200b\u200b\u200bnj\u00eb version t\u00eb ri t\u00eb Google Analytics n\u00ebn emrin – Google Analytics 4 (GA4). Ky \u00ebsht\u00eb nj\u00eb rifreskim i ri i madh i analitik\u00ebs q\u00eb ka sjell\u00eb shum\u00eb ndryshime pozitive, por gjithashtu ka shkaktuar po aq hutime n\u00eb qarqe t\u00eb ndryshme […]<\/p>\n","protected":false},"author":65,"featured_media":14850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,103,83],"tags":[1294,1296,1295,1292,1293],"class_list":["post-14863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manaxhimi-dhe-organizmi-sq","category-median-tradicionale-sq","category-trendet-ne-media-sq","tag-analitikes-universale","tag-ga3-sq","tag-ga4-sq","tag-google-analytics","tag-google-analytics-4-sq","ciTrackContent"],"acf":[],"yoast_head":"\nSi t\u00eb filloni me Google Analytics 4<\/h2>\n\n
Vendosja e pron\u00ebs GA4<\/h3>\n\n
![\"Si](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/05\/alb-kako-koristiti-1024x559.png\")
<\/figure>\n\nSi t\u00eb p\u00ebrdorni duke mos humbur t\u00eb dh\u00ebna t\u00eb vjetra<\/h2>\n\n
Cilat jan\u00eb ndryshimet m\u00eb t\u00eb m\u00ebdha q\u00eb sjell versioni i ri i Analitik\u00ebs Google?<\/h2>\n\n
![\"\"](\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/05\/Razlika-1-–-Promjena-u-izvjestajnom-interfejsu--1024x537.png\")
<\/figure>\n\nNdryshimi 1 \u2013 Ndryshimi n\u00eb nd\u00ebrfaqen e raportimit<\/h3>\n\n
Analitika Universale (GA3)<\/b><\/td> Analitika Google 4 (GA4)<\/b><\/td><\/tr> Ekrani fillestar n\u00eb Analitik\u00ebn Universale si t\u00eb dh\u00ebna kryesore tregon <\/span>p\u00ebrdoruesit, seancat, shkall\u00ebn e braktisjes, koh\u00ebzgjatjen e sesionit<\/b>.<\/span><\/td> Ekrani i ri n\u00eb GA4 shfaq si t\u00eb dh\u00ebna kryesore<\/span>: p\u00ebrdoruesit, p\u00ebrdoruesit e rinj, koh\u00ebn mesatare t\u00eb angazhimit, t\u00eb ardhurat totale<\/b><\/td><\/tr> T\u00eb dh\u00ebnat e p\u00ebrgjithshme p\u00ebr audienc\u00ebn tuaj mund t\u00eb gjeni n\u00eb seksionin e Audienc\u00ebs (Audience)<\/td> Duhet t\u00eb shkoni te seksioni p\u00ebr demografi (Demographics) p\u00ebr t\u00eb gjetur t\u00eb dh\u00ebnat e p\u00ebrdoruesit dhe te seksioni p\u00ebr angazhim (Engagement) p\u00ebr t\u00eb gjetur t\u00eb dh\u00ebnat e sesionit.<\/td><\/tr> Paraqitja e t\u00eb dh\u00ebnave \u00ebsht\u00eb i ndar\u00eb vizualisht n\u00eb disa ngjyra<\/td> Versioni i ri ka m\u00eb pak ngjyra dhe paraqitja \u00ebsht\u00eb m\u00eb e thjesht\u00eb<\/td><\/tr> Paraqitja e konvertimeve (Conversions) \u00ebsht\u00eb rregulluar n\u00eb t\u00eb dh\u00ebnat p\u00ebr q\u00ebllimet kundrejt Eccomerc dhe kundrejt hink\u00ebs shum\u00ebkanaleshe. <\/td> Analitika e re tregon vet\u00ebm konvertimet kundrejt ngjarjeve. (Conversions vs. Events)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n Ndryshimi 2 \u2013 Ndryshime n\u00eb m\u00ebnyr\u00ebn se si mat Google<\/h3>\n\n
Lloji i goditjes (hit) n\u00eb kuptimin e Analitik\u00ebs Universale<\/strong><\/td> Matjet n\u00eb kuptimin e Google Analytics 4<\/strong><\/td><\/tr> Page View<\/td> Ngjarje (event)<\/td><\/tr> Event<\/td> Ngjarje<\/td><\/tr> Social<\/td> Ngjarje<\/td><\/tr> Transaction\/e-commerce<\/td> Ngjarje<\/td><\/tr> User timing<\/td> Ngjarje<\/td><\/tr> Exception<\/td> Ngjarje<\/td><\/tr> App\/screen view<\/td> Ngjarje<\/td><\/tr><\/tbody><\/table><\/figure>\n\n Ndryshimi 3 \u2013 Ndryshimet n\u00eb etiketa (ID) t\u00eb p\u00ebrdorura p\u00ebr gjurmim<\/h3>\n\n
GA4 dhe media<\/h2>\n\n
A duhet t\u00eb kalojm\u00eb n\u00eb GA4<\/h2>\n\n