{"id":17605,"date":"2022-11-10T10:14:35","date_gmt":"2022-11-10T09:14:35","guid":{"rendered":"https:\/\/journalift.org\/?p=17605"},"modified":"2022-11-10T10:15:11","modified_gmt":"2022-11-10T09:15:11","slug":"shmangia-e-lajmeve-ne-rritje-besimi-ne-lajmet-ne-renie-njohurite-kryesore-nga-raporti-i-lajmeve-digjitale-2022","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/shmangia-e-lajmeve-ne-rritje-besimi-ne-lajmet-ne-renie-njohurite-kryesore-nga-raporti-i-lajmeve-digjitale-2022\/","title":{"rendered":"Shmangia e lajmeve n\u00eb rritje, besimi n\u00eb lajmet n\u00eb r\u00ebnie \u2013 njohurit\u00eb kryesore nga Raporti i Lajmeve Digjitale 2022."},"content":{"rendered":"\n

Mediat kan\u00eb luajtur nj\u00eb rol vendimtar n\u00eb mbulimin e pandemis\u00eb COVID-19 dhe luft\u00ebs s\u00eb Rusis\u00eb n\u00eb Ukrain\u00eb. Megjithat\u00eb, njer\u00ebzit jan\u00eb larguar nga lajmet koh\u00ebt e fundit \u2013 dhe besimi n\u00eb lajmet gjithashtu ka r\u00ebn\u00eb. \n<\/p>\n\n

K\u00ebto jan\u00eb disa nga gjetjet m\u00eb t\u00eb dukshme t\u00eb Raportit t\u00eb Lajmeve Digjitale 2022, <\/span>t\u00eb publikuar<\/span><\/a> nga Instituti Reuters p\u00ebr Studimin e Gazetaris\u00eb. Ne theksuam njohurit\u00eb kryesore nga raporti q\u00eb ndihmojn\u00eb p\u00ebr t\u00eb kuptuar se \u00e7far\u00eb po ndodh me tregun e lajmeve dixhitale.<\/span><\/p><\/p>\n\n

Axhenda e zymt\u00eb e lajmeve i b\u00ebn njer\u00ebzit t\u00eb shmangin lajmet<\/h2>\n\n
\"axhenda-e-zymtë-e-lajmeve-i-bën-njerëzit-të-shmangin-lajmet\"<\/figure>\n\n
\n

The proportion of news consumers who say that they often or sometimes avoid news increased notably across all the countries. More people are limiting their exposure to certain topics or news altogether. Overall, 38% say they often or sometimes avoid the news \u2013 up from 29% in 2017.<\/p>\n<\/blockquote>\n\n

Sipas raportit, t\u00eb anketuarit shmangin n\u00eb m\u00ebnyr\u00eb selektive lajmet p\u00ebr pandemin\u00eb dhe politik\u00ebn, sepse k\u00ebto tema ndikojn\u00eb negativisht n\u00eb disponimin e tyre. Numri i njer\u00ebzve q\u00eb shmangin lajmet u rrit pothuajse n\u00eb t\u00eb gjitha tregjet. M\u00eb s\u00eb shumti u dyfishua n\u00eb Brazil, nga 27% n\u00eb 2017 n\u00eb 54% n\u00eb 2022, u rrit ndjesh\u00ebm n\u00eb edhe n\u00eb MB nga 24% n\u00eb 2017 n\u00eb 46% n\u00eb 2022. \n<\/p>\n\n

“Ky lloj shmangie selektive duket t\u00eb jet\u00eb m\u00eb pak i p\u00ebrhapur n\u00eb vendet e Evrop\u00ebs Veriore si Gjermania (29%), Danimarka dhe Finlanda (20%), si dhe n\u00eb disa vende aziatike si Japonia (14%)”, thuhet n\u00eb raport. \n<\/p>\n\n

Nd\u00ebrsa grupi kryesor i t\u00eb dh\u00ebnave u mblodh p\u00ebrpara invazionit t\u00eb plot\u00eb t\u00eb Ukrain\u00ebs nga Rusia, i cili filloi m\u00eb 24 shkurt t\u00eb k\u00ebtij viti, trendi ka t\u00eb gjitha shanset t\u00eb vazhdoj\u00eb me rritjen. Hulumtimet shtes\u00eb t\u00eb Institutit Reuters n\u00eb pes\u00eb vende pas pushtimit tregojn\u00eb se nd\u00ebrsa n\u00eb disa vende si Polonia dhe Gjermania konsumi i lajmeve u rrit, shmangia selektive u zgjerua edhe m\u00eb tej. N\u00eb Poloni, numri i njer\u00ebzve q\u00eb shmangin lajmet u rrit nga 41% nga periudha e paraluft\u00ebs n\u00eb 47% pas invazonit. \n<\/p>\n\n

Kjo tendenc\u00eb, megjith\u00ebse e kuptueshme, pasi njer\u00ebzit nuk mund t\u00eb jetojn\u00eb n\u00ebn presion t\u00eb vazhduesh\u00ebm psikologjik, \u00ebsht\u00eb alarmante p\u00ebr industrin\u00eb e lajmeve. Meqen\u00ebse lufta e Rusis\u00eb n\u00eb Ukrain\u00eb \u00ebsht\u00eb nj\u00eb nga konfliktet m\u00eb t\u00eb m\u00ebdha nd\u00ebrkomb\u00ebtare n\u00eb Evrop\u00eb n\u00eb historin\u00eb e koh\u00ebve t\u00eb fundit, dhe pandemia nuk u largua plot\u00ebsisht, gazetar\u00ebt do t\u00eb vazhdojn\u00eb t’i mbulojn\u00eb k\u00ebto tema midis shum\u00eb “\u00e7\u00ebshtjeve t\u00eb tjera d\u00ebshp\u00ebruese”, q\u00eb mund t\u00eb n\u00ebnkuptojn\u00eb shmangie t\u00eb m\u00ebtejshme nga njer\u00ebz t\u00eb caktuar. \n<\/p>\n\n

Prandaj, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb organizatat t\u00eb jen\u00eb nj\u00eb ekuilib\u00ebr midis mbulimit t\u00eb \u00e7\u00ebshtjeve t\u00eb r\u00ebnd\u00ebsishme dhe mbajtjes s\u00eb nivelit t\u00eb leximit ose shikushm\u00ebris\u00eb. \n<\/p>\n\n

Lexuesit e rinj \u2013 nj\u00eb sfid\u00eb e re ndaj konsumit tradicional t\u00eb lajmeve<\/h2>\n\n
\"lexuesit-e-rinj-një-sfidë-e-re-ndaj-konsumit-tradicional-të-lajmeve\"<\/figure>\n\n

Shmangia e lajmeve \u00ebsht\u00eb ve\u00e7an\u00ebrisht e r\u00ebnd\u00ebsishme p\u00ebr brezin e ri.<\/p>\n\n

Njer\u00ebzit n\u00ebn 25 vje\u00e7 jan\u00eb shum\u00eb m\u00eb pak t\u00eb interesuar p\u00ebr temat tradicionale t\u00eb lajmeve dhe nuk kan\u00eb nj\u00eb lidhje t\u00eb fort\u00eb me brendet specifike t\u00eb mediave. Kjo \u00ebsht\u00eb pjes\u00ebrisht sepse sjellja e tyre ndaj konsumit t\u00eb lajmeve ndryshon nga grupmoshat e tjera. P\u00ebr shembull, ata aksesojn\u00eb lajmet p\u00ebrmes grumbulluesve,shfletuesve dhe rrjeteve sociale. \n<\/p>\n\n

Mediat sociale kan\u00eb qen\u00eb prej koh\u00ebsh burim lajmesh p\u00ebr t\u00eb rinjt\u00eb, por platformat specifike po ndryshohen.<\/p>\n\n

\n

Facebook is no longer a dominant source, with young audiences flocking to visual networks like Instagram and TikTok. The latter especially showed significant growth. 40% of people aged 18-24 use TikTok each week, 15% say they use the platform to find news.<\/p>\n<\/blockquote>\n\n

Nj\u00eb tjet\u00ebr alternativ\u00eb ndaj platformave n\u00eb pron\u00ebsi t\u00eb Meta, Telegram, \u00ebsht\u00eb rritur gjithashtu ndjesh\u00ebm n\u00eb disa tregje t\u00eb analizuara si Italia dhe India. (Vendet e Evrop\u00ebs Lindore ku p\u00ebrdorimi i Telegramit p\u00ebr lajme \u00ebsht\u00eb ve\u00e7an\u00ebrisht i lart\u00eb \u2013 <\/span>Ukraina,<\/span><\/a>Bjellorusia<\/span><\/a> dhe Rusia \u2013 nuk u anketuan n\u00eb raport).<\/span><\/p><\/p>\n\n

P\u00ebr botuesit e lajmeve, kjo do t\u00eb thot\u00eb q\u00eb n\u00ebse d\u00ebshirojn\u00eb t\u00eb t\u00ebrhiqin v\u00ebmendjen e popullat\u00ebs m\u00eb t\u00eb re, \u00ebsht\u00eb koha t\u00eb hapin llogari TikTok n\u00ebse nuk e kan\u00eb b\u00ebr\u00eb deri m\u00eb tani. \n<\/p>\n\n

Besimi po bie pavar\u00ebsisht tendencave premtuese t\u00eb s\u00eb shkuar\u00ebs<\/h2>\n\n
\"besimi-po-bie-pavarësisht-tendencave-premtuese-të-së-shkuarës\"<\/figure>\n\n

Nj\u00eb rritje e besimit n\u00eb lajmetnga epoka e pandemis\u00eb nuk \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb trend afatgjat\u00eb. Besimi ka r\u00ebn\u00eb n\u00eb pothuajse gjysm\u00ebn e vendeve t\u00eb anketuara. Nivelet m\u00eb e ul\u00ebta e besimit t\u00eb p\u00ebrgjithsh\u00ebm mund t\u00eb gjenden n\u00eb 21 nga 26 tregjet e anketuara. Kjo r\u00ebnie mund t\u00eb jet\u00eb gjithashtu nj\u00eb shenj\u00eb e lodhjes s\u00eb audienc\u00ebs nga pandemia dhe humbjes s\u00eb p\u00ebrgjithshme t\u00eb interesit. \n<\/p>\n\n

Perceptimi i an\u00ebsive politike dhe an\u00ebsive t\u00eb tjera nga mediat \u00ebsht\u00eb arsye tjet\u00ebr kryesore p\u00ebr r\u00ebnien e besimit. P\u00ebr shembull, n\u00eb SHBA, konservator\u00ebt kan\u00eb m\u00eb shum\u00eb gjasa t\u00eb mos i besojn\u00eb lajmet sepse mendojn\u00eb se mediat kryesore jan\u00eb t\u00eb majta dhe t\u00eb nj\u00ebanshme kund\u00ebr tyre. T\u00eb dh\u00ebnat tregojn\u00eb se besimi n\u00eb media ka filluar t\u00eb bjer\u00eb q\u00eb nga zgjedhja e Donald Trump, duke r\u00ebn\u00eb n\u00eb 26 p\u00ebr qind n\u00eb vitin 2022. \n<\/p>\n\n

N\u00eb t\u00eb kund\u00ebrt, Evropa i percepton paragjykimet mediatike p\u00ebr sa i p\u00ebrket elit\u00ebs ose jo elit\u00ebs. N\u00eb Franc\u00eb, ndarja ka t\u00eb b\u00ebj\u00eb m\u00eb shum\u00eb me t\u00eb ardhurat dhe arsimin \u2013 gjat\u00eb protestave t\u00eb Gilets Jaunes, mediat e lajmeve u perceptuan si pro-elitare, pasi besimi n\u00eb media ra nga 38% n\u00eb 2015 n\u00eb 29% n\u00eb 2022. N\u00eb Evrop\u00ebn Lindore, mungesa e besimit lidhet me \u00e7\u00ebshtjen e politikan\u00ebve, oligark\u00ebve apo qeverive q\u00eb p\u00ebrpiqen t\u00eb kontrollojn\u00eb tregjet mediatike. Vendet e rajonit tregojn\u00eb nivelin m\u00eb t\u00eb ul\u00ebt t\u00eb besimit (Hungaria \u2013 27%, Sllovakia \u2013 26%, Rumania \u2013 33%)<\/p>\n\n

Shqet\u00ebsimet p\u00ebr rritjen e abonimeve<\/h2>\n\n
\"shqetësimet-për-rritjen-e-abonimeve\"<\/figure>\n\n

N\u00eb 20 vendet e anketuara, 17% e njer\u00ebzve paguajn\u00eb p\u00ebr lajme digjitale \u2013 ky num\u00ebr nuk \u00ebsht\u00eb rritur n\u00eb krahasim me vitin e kaluar. Numri i abonent\u00ebve digjital\u00eb q\u00eb paguajn\u00eb u rrit vet\u00ebm n\u00eb disa vende t\u00eb pasura si Australia, Gjermania dhe Suedia. \n<\/p>\n\n

Rritja e shpejt\u00eb e abonimeve digjitale q\u00eb pam\u00eb n\u00eb kulmin e pandemis\u00eb ka ngecur. “Abonimet online jan\u00eb ende n\u00eb rritje n\u00eb disa vende, por ngadal\u00ebsohen diku tjet\u00ebr me frik\u00ebn se njer\u00ebzit do t\u00eb ndjekin dieta abonuese p\u00ebr shkak t\u00eb kostos s\u00eb jetes\u00ebs,” shkruajn\u00eb autor\u00ebt e raportit. \n<\/p>\n\n

M\u00eb shum\u00eb n\u00eb raport: <\/span>https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2022<\/span><\/a><\/p><\/p>\n\n

Mohim p\u00ebrgjegj\u00ebsie: Kjo pjes\u00eb <\/span><\/i>u publikua<\/span><\/i><\/a> fillimisht n\u00eb The Fix Media.<\/span><\/i><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Mediat kan\u00eb luajtur nj\u00eb rol vendimtar n\u00eb mbulimin e pandemis\u00eb COVID-19 dhe luft\u00ebs s\u00eb Rusis\u00eb n\u00eb Ukrain\u00eb. Megjithat\u00eb, njer\u00ebzit jan\u00eb larguar nga lajmet koh\u00ebt e fundit \u2013 dhe besimi n\u00eb lajmet gjithashtu ka r\u00ebn\u00eb. K\u00ebto jan\u00eb disa nga gjetjet m\u00eb t\u00eb dukshme t\u00eb Raportit t\u00eb Lajmeve Digjitale 2022, t\u00eb publikuar nga Instituti Reuters p\u00ebr Studimin […]<\/p>\n","protected":false},"author":73,"featured_media":17588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83,99],"tags":[1623,1624],"class_list":["post-17605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendet-ne-media-sq","category-zhvillimin-e-biznesit-sq","tag-lajme","tag-raporti","ciTrackContent"],"acf":[],"yoast_head":"\nShmangia e lajmeve n\u00eb rritje, besimi n\u00eb lajmet n\u00eb r\u00ebnie \u2013 njohurit\u00eb kryesore nga Raporti i Lajmeve Digjitale 2022. - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/shmangia-e-lajmeve-ne-rritje-besimi-ne-lajmet-ne-renie-njohurite-kryesore-nga-raporti-i-lajmeve-digjitale-2022\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shmangia e lajmeve n\u00eb rritje, besimi n\u00eb lajmet n\u00eb r\u00ebnie \u2013 njohurit\u00eb kryesore nga Raporti i Lajmeve Digjitale 2022. - Journalift\" \/>\n<meta property=\"og:description\" content=\"Mediat kan\u00eb luajtur nj\u00eb rol vendimtar n\u00eb mbulimin e pandemis\u00eb COVID-19 dhe luft\u00ebs s\u00eb Rusis\u00eb n\u00eb Ukrain\u00eb. 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