{"id":17673,"date":"2022-11-30T05:00:51","date_gmt":"2022-11-30T04:00:51","guid":{"rendered":"https:\/\/journalift.org\/?p=17673"},"modified":"2022-11-30T06:26:59","modified_gmt":"2022-11-30T05:26:59","slug":"ngritja-e-kapaciteteve-si-nje-investim-i-domosdoshem-per-media","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/ngritja-e-kapaciteteve-si-nje-investim-i-domosdoshem-per-media\/","title":{"rendered":"Ngritja e kapaciteteve si nj\u00eb investim i domosdosh\u00ebm p\u00ebr media"},"content":{"rendered":"\n<p><p><span style=\"font-weight: 400;\">Nd\u00ebrtimi i kapaciteteve (NK\/CB), <\/span><a href=\"https:\/\/www.un.org\/en\/academic-impact\/capacity-building\"><span style=\"font-weight: 400;\">i p\u00ebrcaktuar<\/span><\/a><span style=\"font-weight: 400;\"> si procesi i zhvillimit dhe forcimit t\u00eb aft\u00ebsive, instinkteve, shkath\u00ebsive, proceseve dhe burimeve p\u00ebr t\u00eb cilat organizatat dhe komunitetet kan\u00eb nevoj\u00eb n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb mbijetojn\u00eb, p\u00ebrshtaten dhe lul\u00ebzojn\u00eb n\u00eb nj\u00eb bot\u00eb q\u00eb ndryshon me shpejt\u00ebsi, \u00ebsht\u00eb nj\u00eb nga mjetet kryesore q\u00eb Fondacioni Thomson (TF) p\u00ebrdor, s\u00eb bashku me mentorimin dhe grantet, n\u00eb mb\u00ebshtetjen e organeve t\u00eb medias n\u00eb projektin Media for All (MfA).<\/span><\/p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Gjat\u00eb <\/span><a href=\"https:\/\/journalift.org\/western-balkans-footprints-innovation-in-media-training-makes-an-impact\/\"><span style=\"font-weight: 400;\">faz\u00ebs fillestare t\u00eb projektit MfA<\/span><\/a><span style=\"font-weight: 400;\">, nga qershori 2021 deri n\u00eb mars t\u00eb vitit 2022, 57 media n\u00eb 6 vende t\u00eb Ballkanit Per\u00ebndimor (BB) u p\u00ebrfshin\u00eb n\u00eb mb\u00ebshtetjen e NK-s\u00eb.<\/span><\/p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vler\u00ebsimi fillestar i nevojave tregoi se mediat kan\u00eb nj\u00eb gj\u00eb t\u00eb p\u00ebrbashk\u00ebt \u2013 mbulimin e temave t\u00eb komunitetit lokal nd\u00ebrsa p\u00ebrpiqen t\u00eb mbijetojn\u00eb n\u00eb nj\u00eb treg t\u00eb vog\u00ebl, kryesisht t\u00eb varur politikisht, madje edhe jofunksional.<\/p>\n<\/blockquote>\n\n<p>Ruajtja e pavar\u00ebsis\u00eb dhe standardeve t\u00eb tyre editoriale n\u00eb mjedise t\u00eb tilla \u00ebsht\u00eb nj\u00eb sfid\u00eb e p\u00ebrditshme, kryesisht p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb burimeve, financave, njer\u00ebzve dhe teknologjis\u00eb.<\/p>\n\n<p><p><span style=\"font-weight: 400;\">Gjithashtu, dallimet nd\u00ebrmjet mediave jan\u00eb t\u00eb m\u00ebdha, p\u00ebr sa i p\u00ebrket gjendjes s\u00eb tyre financiare, numrit t\u00eb njer\u00ebzve dhe burimeve, numrit t\u00eb platformave si kanale t\u00eb shp\u00ebrndarjes p\u00ebr publikimin e p\u00ebrmbajtjes dhe n\u00eb disa raste kan\u00eb nevoja rr\u00ebnj\u00ebsisht t\u00eb ndryshme p\u00ebr nd\u00ebrtimin e kapaciteteve.<\/span><b> Mediat, kryesisht n\u00eb pron\u00ebsi ose t\u00eb udh\u00ebhequra nga personeli me p\u00ebrvoj\u00eb gazetareske, i japin p\u00ebrpar\u00ebsi p\u00ebrmbajtjes mbi zhvillimin e biznesit.<\/b><\/p><\/p>\n\n<p>Duke marr\u00eb n\u00eb konsiderat\u00eb peizazhin mediatik dhe kufizimet e sip\u00ebrp\u00ebrmendura, 29 ekspert\u00eb, nga 12 vende nga BP, BE dhe Britania e Madhe, filluan nj\u00eb proces mjaft sfidues t\u00eb transferimit t\u00eb njohurive t\u00eb tyre tek organizatat mediatike.&#13;\n<\/p>\n\n<h2 class=\"wp-block-heading\"><p>Qasja <em>Media for All\u00a0<\/em><\/p><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/02-Media-for-All-approach-1024x504.jpg\" alt=\"Media-for-All-approach\" class=\"wp-image-17715\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/02-Media-for-All-approach-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/02-Media-for-All-approach-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/02-Media-for-All-approach-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/02-Media-for-All-approach.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Programi filloi me nj\u00eb rit\u00ebm intensiv t\u00eb seancave online t\u00eb tranjnimit n\u00eb grup, pas s\u00eb cilave, gjith\u00e7ka u ndryshua plot\u00ebsisht drejt pun\u00ebs s\u00eb drejtp\u00ebrdrejt\u00eb 1-p\u00ebr-1 me organizatat e mediave individuale. Gjith\u00e7ka u  b\u00eb n\u00eb m\u00ebnyr\u00eb q\u00eb t&#8217;iu p\u00ebrshtatet nevojave, koh\u00ebs dhe burimeve t\u00eb kufizuara t\u00eb grantmarr\u00ebsve, t\u00eb cil\u00ebt ishin n\u00ebn barr\u00ebn e aktiviteteve t\u00eb shumta n\u00eb kuad\u00ebr t\u00eb projektit MfA, gjat\u00eb koh\u00ebrave t\u00eb r\u00ebnda t\u00eb pandemis\u00eb Covid19, dhe t\u00eb gjitha sfidave q\u00eb ajo paraqiste n\u00eb jet\u00ebn e p\u00ebrditshme.&#13;\n<\/p>\n\n<p><p><b>Programi p\u00ebr ngritjen e kapaciteteve t\u00eb TF-s\u00eb p\u00ebrfshiu 389 pjes\u00ebmarr\u00ebs unik\u00eb (212 femra dhe 177 meshkuj) nga 57 media<\/b><span style=\"font-weight: 400;\">. Mb\u00ebshtetja \u00ebsht\u00eb ofruar p\u00ebrmes:<\/span><\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sesioneve trajnimi n\u00eb grup p\u00ebr tema specifike p\u00ebr disa media.<\/li>\n\n\n\n<li>Sesioneve t\u00eb ngritjes s\u00eb kapaciteteve 1-n\u00eb-1 p\u00ebr organizata mediatike individuale.<\/li>\n\n\n\n<li>Kurseve t\u00ebe-m\u00ebsimit dhe burimeve t\u00eb tjera n\u00eb platform\u00ebn Journalift.org.<\/li>\n<\/ul>\n\n<p>Grafiku i m\u00ebposht\u00ebm tregon p\u00ebrmbledhjen e temave dhe numrin e organizatave mediatike q\u00eb kan\u00eb ndjekur sesionet 1-p\u00ebr-1.&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/03-grafikon-1024x504.jpg\" alt=\"Areas-of-capacity-building-support\" class=\"wp-image-17724\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/03-grafikon-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/03-grafikon-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/03-grafikon-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/03-grafikon.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><p><span style=\"font-weight: 400;\">Duke pasur parasysh i gjith\u00eb komponenti i nd\u00ebrtimit t\u00eb kapaciteteve ishte opsional &#8211; p\u00ebrfituesit e grantit mund t\u00eb zgjidhnin temat p\u00ebr t\u00eb cilat kishin nevoj\u00eb p\u00ebr mb\u00ebshtetje &#8211; <\/span><b>menaxhimi i komunitetit, ueb analitika, marketingu dhe shitjet, menaxhimi editorial dhe tregimi vizual &#8211; ishin ato &#8220;m\u00eb t\u00eb njohurat&#8221;.<\/b><\/p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Vladimir Stanimiroviqi, nga <\/span><a href=\"https:\/\/journalift.org\/serbia-loznicke-novosti-flourishing-while-publishing\/\"><span style=\"font-weight: 400;\">Lozni\u010dke Novosti<\/span><\/a><span style=\"font-weight: 400;\">, nga Serbia, theksoi se p\u00ebr shkak t\u00eb trajnimeve intensive p\u00ebr vizualizimin e t\u00eb dh\u00ebnave, gazetar\u00ebt e Lozni\u010dke Novosti filluan t\u00eb publikojn\u00eb artikuj n\u00eb nj\u00eb m\u00ebnyr\u00eb m\u00eb t\u00ebrheq\u00ebse dhe angazhuese.<\/span><\/p><\/p>\n\n<p><p><span style=\"font-weight: 400;\"><em>\u201cKjo rezultoi n\u00eb rritjen e nd\u00ebrveprimit n\u00eb kanalet tona t\u00eb mediave sociale. P\u00ebr shembull, numri i ndjek\u00ebsve n\u00eb Facebook \u00ebsht\u00eb rritur p\u00ebr 20%\u201d<\/em>, tha Stanimiroviqi.<\/span><\/p><\/p>\n\n<p>I gjith\u00eb programi ishte fleksib\u00ebl dhe i adaptuesh\u00ebm p\u00ebr nevojat e mediave. Disa media kan\u00eb punuar me m\u00eb shum\u00eb se nj\u00eb ekspert n\u00eb fusha dhe tema t\u00eb ndryshme, nd\u00ebrsa disa media kan\u00eb punuar me nj\u00eb ekspert, n\u00eb m\u00eb shum\u00eb se nj\u00eb fush\u00eb dhe tem\u00eb.&#13;\n<\/p>\n\n<p><p><span style=\"font-weight: 400;\"><em>\u201cDuke marr\u00eb trajnime t\u00eb brendshme n\u00eb gazetari dhe prodhim video, personeli yn\u00eb ka p\u00ebrmir\u00ebsuar cil\u00ebsin\u00eb e shkrimit t\u00eb skenarit dhe tregimit vizual, duke i b\u00ebr\u00eb produktet tona video m\u00eb ndikuese dhe t\u00ebrheq\u00ebse p\u00ebr t&#8217;u par\u00eb. E gjith\u00eb kjo ka rezultuar me nj\u00eb rritje t\u00eb t\u00eb hyrave prej rreth 14%\u201d<\/em>, tha Visar Hoti nga <\/span><a href=\"https:\/\/journalift.org\/sq\/kosove-rtv-tema-fokusimi-ne-prodhim-te-cilesise-se-larte\/\"><span style=\"font-weight: 400;\">TV Tema<\/span><\/a><span style=\"font-weight: 400;\">, nga Ferizaji, Kosov\u00eb.<\/span><\/p><\/p>\n\n<h2 class=\"wp-block-heading\">M\u00ebsimet e nxjerra<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/04-Lessons-learned-1024x504.jpg\" alt=\"Lessons-learned&#xA0;\" class=\"wp-image-17720\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/04-Lessons-learned-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/04-Lessons-learned-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/04-Lessons-learned-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2022\/11\/04-Lessons-learned.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Shumica e punonj\u00ebsve t\u00eb mediave theksuan se n\u00eb t\u00eb ardhmen do t\u00eb p\u00ebrdorin aft\u00ebsit\u00eb dhe njohurit\u00eb e reja t\u00eb fituara dhe t\u00eb p\u00ebrmir\u00ebsuara. Aktivitetet e ngritjes s\u00eb kapaciteteve, s\u00eb bashku me mentorimin e zhvillimitt\u00eb biznesit, kontribuan n\u00eb q\u00ebndrueshm\u00ebrin\u00eb operacionale dhe financiare t\u00eb mediave duke i fuqizuar ato n\u00eb fushat e p\u00ebrfshirjes s\u00eb p\u00ebrmbajtjes dhe audienc\u00ebs, gjenerimit t\u00eb t\u00eb ardhurave dhe racionalizimit t\u00eb proceseve t\u00eb brendshme.&#13;\n<\/p>\n\n<p>Nj\u00eb nga m\u00ebsimet kryesore nga pjesa fillestare e projektit t\u00eb MfA-s\u00eb \u00ebsht\u00eb se nd\u00ebrtimi i kapaciteteve mund t\u00eb sigurohet m\u00eb her\u00ebt n\u00eb projekt, p\u00ebr t\u00eb fuqizuar organet e mediave p\u00ebr grupe komplekse dhe k\u00ebrkuese aktivitetesh.&#13;\n<\/p>\n\n<p>Mediat k\u00ebrkonin mb\u00ebshtetje IT dhe teknike p\u00ebr t\u00eb arritur rezultate n\u00eb disa tema: n\u00eb shum\u00eb raste, mediat nuk kishin burime (as personelas para) p\u00ebr t\u00eb zbatuar ndryshime teknike q\u00eb jan\u00eb pjes\u00eb integrale e nd\u00ebrtimit t\u00eb kapaciteteve n\u00eb fushat e reklamimit digjital, ueb analitik\u00ebs, pages\u00ebs elektronike dhe siguris\u00eb dhe privat\u00ebsis\u00eb digjitale. N\u00eb nd\u00ebrhyrjet e ardhshme, mb\u00ebshtetja teknike mund t\u00eb jet\u00eb pjes\u00eb integrale e nd\u00ebrtimit t\u00eb kapaciteteve.&#13;\n<\/p>\n\n<p>M\u00ebsimet e tjera kryesore t\u00eb nxjerra jan\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ngritja e kapaciteteve duhet par\u00eb dhe zbatuar si nj\u00eb plan strategjik m\u00eb i gjer\u00eb dhe afatgjat\u00eb.&#13;\n<\/li>\n\n\n\n<li>Mediat k\u00ebrkonin IT dhe mb\u00ebshtetje teknike p\u00ebr t\u00eb arritur rezultate n\u00eb disa tema.&#13;\n<\/li>\n\n\n\n<li>Mediat e vogla dhe lokale kapitalizuan m\u00eb shum\u00eb n\u00eb ngritjen e kapaciteteve, ve\u00e7an\u00ebrisht kur b\u00ebhet fjal\u00eb p\u00ebr aft\u00ebsit\u00eb praktike dhe ato q\u00eb synojn\u00eb individ\u00ebt dhe jo organizatat.&#13;\n<\/li>\n\n\n\n<li>Forcimi vet\u00ebm i individ\u00ebve, n\u00eb vend t\u00eb ekipeve, \u00ebsht\u00eb nj\u00eb rrezik p\u00ebr q\u00ebndrueshm\u00ebrin\u00eb e mediave t\u00eb vogla dhe lokale, sepse individ\u00ebt e fuqizuar mund t\u00eb ndjekin mund\u00ebsi m\u00eb t\u00eb mira.&#13;\n<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Rezultatet p\u00ebrfundimtare treguan se organizatat mediatike i rrit\u00ebn njohurit\u00eb dhe aft\u00ebsit\u00eb e tyre mesatarisht 35%, krahasuar me nivelin p\u00ebrpara se t\u00eb fillonin t\u00eb punonin me ekspert\u00ebt. <\/p>\n<\/blockquote>\n\n<p>Prezantimi i qasjeve dhe formateve t\u00eb reja kontribuoi n\u00eb nj\u00eb raportim m\u00eb t\u00eb duksh\u00ebm dhe larmish\u00ebm n\u00eb media. K\u00ebshtu, rritet ndjesh\u00ebm shtrirja e audienc\u00ebs dhe natyra e angazhimit me audienc\u00ebn e mediave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nd\u00ebrtimi i kapaciteteve (NK\/CB), i p\u00ebrcaktuar si procesi i zhvillimit dhe forcimit t\u00eb aft\u00ebsive, instinkteve, shkath\u00ebsive, proceseve dhe burimeve p\u00ebr t\u00eb cilat organizatat dhe komunitetet kan\u00eb nevoj\u00eb n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb mbijetojn\u00eb, p\u00ebrshtaten dhe lul\u00ebzojn\u00eb n\u00eb nj\u00eb bot\u00eb q\u00eb ndryshon me shpejt\u00ebsi, \u00ebsht\u00eb nj\u00eb nga mjetet kryesore q\u00eb Fondacioni Thomson (TF) p\u00ebrdor, s\u00eb bashku me [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":17729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83,99],"tags":[545],"class_list":["post-17673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendet-ne-media-sq","category-zhvillimin-e-biznesit-sq","tag-media-for-all-sq","ciTrackContent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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