{"id":17803,"date":"2022-12-07T09:43:18","date_gmt":"2022-12-07T08:43:18","guid":{"rendered":"https:\/\/journalift.org\/?p=17803"},"modified":"2023-01-14T14:18:33","modified_gmt":"2023-01-14T13:18:33","slug":"si-te-rritet-angazhimi-i-lexuesve-dhe-te-mbahet-besnikeria-keshilla-praktike-nga-profesionistet-e-medias-per-botuesit","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/si-te-rritet-angazhimi-i-lexuesve-dhe-te-mbahet-besnikeria-keshilla-praktike-nga-profesionistet-e-medias-per-botuesit\/","title":{"rendered":"Si t\u00eb rritet angazhimi i lexuesve dhe t\u00eb mbahet besnik\u00ebria – k\u00ebshilla praktike nga profesionist\u00ebt e medias p\u00ebr botuesit"},"content":{"rendered":"\n

\u00c7far\u00eb mund t\u00eb b\u00ebjm\u00eb p\u00ebr t\u00eb angazhuar audienca t\u00eb reja dhe p\u00ebr t’i mbajtur ata? Si i b\u00ebjm\u00eb lexuesit t\u00eb angazhohen m\u00eb shum\u00eb me p\u00ebrmbajtjen ton\u00eb? Dhe si t’i zhvillojm\u00eb adhuruesit e brendeve mediatike? N\u00ebse k\u00ebto pyetje ju pushtojn\u00eb mendjen edhe juve, po ju sjellim k\u00ebshilla dhe p\u00ebrvoj\u00eb nga profesionist\u00ebt e medias dhe specialist\u00ebt e abonimit. \n<\/p>\n\n

P\u00ebrmbajtja \u00ebsht\u00eb King<\/h2>\n\n
\"Radoslav-Augustin\"<\/figure>\n\n

T\u00eb gjith\u00eb mund t\u00eb pajtohemi se p\u00ebrmbajtja cil\u00ebsore \u00ebsht\u00eb padyshim di\u00e7ka pa t\u00eb cil\u00ebn nuk mund ta b\u00ebjm\u00eb k\u00ebt\u00eb diskutim m\u00eb tej. Si\u00e7 pohon <\/span>Rado August\u00edn<\/b>, Shefi i Produkteve n\u00eb Denn\u00edk N, \u201clexuesit e Denn\u00edk N-s\u00eb motivohen kryesisht nga p\u00ebrmbajtja cil\u00ebsore. Por ajo q\u00eb \u00ebsht\u00eb thelb\u00ebsore, p\u00ebrmbajtja duhet t\u00eb p\u00ebrdit\u00ebsohet shum\u00eb shpesh. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb lexuesit kan\u00eb arsye t\u00eb m\u00ebsojn\u00eb t\u00eb vizitojn\u00eb ueb – faqen rregullisht.\u201d<\/span><\/p><\/p>\n\n

\"Tim-Robinson\"<\/figure>\n\n

Por vet\u00ebm p\u00ebrmbajtja cil\u00ebsore nuk mjafton. <\/span>Tim Robinson<\/b>, Redaktori Menaxhues n\u00eb National World (botuesi i lajmeve n\u00eb Mbret\u00ebrin\u00eb e Bashkuar) shton se \u201c\u00e7el\u00ebsi \u00ebsht\u00eb t\u00eb kuptojm\u00eb dobin\u00eb e p\u00ebrmbajtjes son\u00eb. Lexuesit po evoluojn\u00eb dhe ne duhet t\u00eb evoluojm\u00eb me ta, dhe ta ofrojm\u00eb thell\u00ebsin\u00eb dhe k\u00ebndv\u00ebshtrimin q\u00eb nuk mund t\u00eb gjendet diku tjet\u00ebr. P\u00ebr botuesit e lajmeve kjo do t\u00eb thot\u00eb jo vet\u00ebm t\u00eb jesh i pari, por t’ua shpjegosh bot\u00ebn lexuesve tan\u00eb – nj\u00eb bot\u00eb q\u00eb \u00ebsht\u00eb plot me burime m\u00eb pak t\u00eb besueshme informacioni. Ne mund t’i nd\u00ebrtojm\u00eb marr\u00ebdh\u00ebniet p\u00ebrmes buletineve dhe rrjeteve sociale, por k\u00ebto do t’i rezistojn\u00eb koh\u00ebs vet\u00ebm n\u00ebse nd\u00ebrtohen mbi baza t\u00eb forta t\u00eb p\u00ebrmbajtjes p\u00ebrkat\u00ebse cil\u00ebsore.\u201d<\/span><\/p><\/p>\n\n

\"Tatiana-Repková\"<\/figure>\n\n

Tatiana Repkov\u00e1<\/b>,Themeluesja e Klubit t\u00eb Menaxher\u00ebve t\u00eb Mediave, p\u00ebrshkruan se si nj\u00eb ueb faqe lokale e lajmeve n\u00eb Moldavi ka arritur rritje tep\u00ebr t\u00eb shpejt\u00eb t\u00eb numrit t\u00eb p\u00ebrdoruesve unik\u00eb, i cili pothuajse u trefishua brenda nj\u00eb muaji. \u201cReceta e suksesit? Ndryshimet n\u00eb p\u00ebrmbajtjen e lajmeve t\u00eb faqes, me fokus n\u00eb (1) portrete; (2) seri k\u00ebshillash p\u00ebr tre tema: hobi, doktor, avokat; (3) lajme utilitare, t\u00eb n\u00ebnkuptuara nga nj\u00eb analiz\u00eb e personave t\u00eb audienc\u00ebs; (4) informacione turistike, duke p\u00ebrfshir\u00eb historin\u00eb e qytetit dhe raportet fotografike; (5) intervista me njer\u00ebz interesant\u00eb, kryesisht nga qyteti. Plus rishkrimi i artikujve ose lajmeve nga burime t\u00eb tjera n\u00eb t\u00eb gjith\u00eb Moldavin\u00eb q\u00eb mund t\u00eb jen\u00eb t\u00eb dobishme p\u00ebr audienc\u00ebn n\u00eb qytet.”<\/span><\/p><\/p>\n\n

P\u00ebrmbajtja \u00ebsht\u00eb King, por shp\u00ebrndarja \u00ebsht\u00eb King Kong<\/h2>\n\n
\"David-Tvrdon\"<\/figure>\n\n
\n

P\u00ebrmbajtja cil\u00ebsore \u00ebsht\u00eb nj\u00eb parakusht, por pa shp\u00ebrndarjen dhe dor\u00ebzimin e saj tek audienca e duhur n\u00eb koh\u00ebn e duhur, kjo \u00ebsht\u00eb vet\u00ebm p\u00ebrmbajtje.<\/p>\n<\/blockquote>\n\n

Ka shum\u00eb pika kontakti dhe formate p\u00ebr p\u00ebrdorimin e t\u00eb nj\u00ebjt\u00ebs p\u00ebrmbajtje p\u00ebr t\u00eb arritur audienca t\u00eb ndryshme. Specialisti i Rritjes dhe Mbajtjes s\u00eb Abonimeve n\u00eb Denn\u00edk SME, D\u00e1vid Tvrdo\u0148, pohon se tre gj\u00ebra kan\u00eb d\u00ebshmuar t\u00eb funksionojn\u00eb n\u00eb nd\u00ebrtimin e besnik\u00ebris\u00eb me lexuesit e tyre: buletinet, podkastet dhe aplikacioni celular.<\/span><\/p><\/p>\n\n

\u201cI gjith\u00eb Petit Press aktualisht ka 176 mij\u00eb abonent\u00eb aktiv\u00eb n\u00eb 60+ buletinet editoriale, shumica e t\u00eb cilave \u00ebsht\u00eb shkruar n\u00eb t\u00eb v\u00ebrtet\u00eb nga redaktor\u00ebt, pra nuk b\u00ebhet fjal\u00eb vet\u00ebm p\u00ebr ndarjen automatike e linqeve drejt artikujve. Gjithashtu, jemi n\u00eb gjendje t\u00eb vler\u00ebsojm\u00eb vler\u00ebn e abonent\u00ebve fal\u00eb buletineve: Vlera e Jet\u00ebs s\u00eb Klientit (Customer Lifetime Value) t\u00eb abonent\u00ebve t\u00eb buletineve \u00ebsht\u00eb 30% m\u00eb e lart\u00eb se VJK-ja e abonent\u00ebve mesatar\u00eb.<\/span><\/p><\/p>\n\n

Kemi b\u00ebr\u00eb hulumtime midis d\u00ebgjuesve t\u00eb podkasteve tona p\u00ebr 4 vjet dhe rezultatet vazhdimisht tregojn\u00eb se nj\u00eb num\u00ebr i madh i abonent\u00ebve tan\u00eb jan\u00eb gjithashtu fansa t\u00eb podkasteve. Shum\u00eb prej tyre deklarojn\u00eb se kjo \u00ebsht\u00eb nj\u00eb nga arsyet pse ata kan\u00eb ende abonime aktive. \n<\/p>\n\n

Aplikacioni yn\u00eb celular \u00ebsht\u00eb d\u00ebshmuar t\u00eb jet\u00eb nj\u00eb pik\u00eb kontakti e r\u00ebnd\u00ebsishme p\u00ebr abonent\u00ebt, pasi sh\u00ebrben si pik\u00eb hyr\u00ebse p\u00ebr dhjet\u00ebra mij\u00ebra abonent\u00eb tan\u00eb n\u00eb p\u00ebrmbajtjen e publikuar n\u00eb SME.sk.” \n<\/p>\n\n

Angazhimi \u00ebsht\u00eb nj\u00eb marr\u00ebdh\u00ebnie, lidhje dhe shoq\u00ebrim<\/h2>\n\n
\"Robert-Casensky\"<\/figure>\n\n

Lidhja me autor\u00eb t\u00eb ve\u00e7ant\u00eb \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme p\u00ebr lexuesit e revist\u00ebs s\u00ebpavarur \u00e7eke Report\u00e9r. \n<\/p>\n\n

Kryeredaktori i tyre, <\/span>Robert \u010c\u00e1sensk\u00fd<\/b>, shprehet se \u201cndjenja e bashkimit dhe p\u00ebrkat\u00ebsis\u00eb, qoft\u00eb sociale apo politike, \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme. Kjo e fundit priret t\u00eb jet\u00eb m\u00eb e fort\u00eb n\u00eb nj\u00eb koh\u00eb kur lexuesit mendojn\u00eb se “pala tjet\u00ebr” \u00ebsht\u00eb n\u00eb pushtet. Kjo duhet t\u00eb kombinohet me cil\u00ebsin\u00eb e sh\u00ebrbimit, nga pik\u00ebpamja teknike dhe nga pik\u00ebpamja e komoditetit t\u00eb p\u00ebrdoruesit. N\u00ebse nuk mjaftonte, nuk do t\u00eb mjaftonin as lidhjet e tjera, le t\u00eb themi m\u00eb emocionale.\u201d\u00a0<\/span><\/p><\/p>\n\n

Gjithashtu, ka di\u00e7ka q\u00eb ata e quajn\u00eb \u201cfaktori i simpatis\u00eb\u201d dhe Roberti shton: \u201cKjo mund t\u00eb lidhet me historin\u00eb e mediumit t\u00eb caktuar, stilin e performanc\u00ebs apo m\u00ebnyr\u00ebn e komunikimit me lexuesit\u201d. \n<\/p>\n\n

\"Charlie-Beckett\"<\/figure>\n\n

Charlie Beckett<\/b>,drejtori i Projektit t\u00eb Inteligjenc\u00ebs Artificiale t\u00eb Gazetaris\u00eb n\u00eb Shkoll\u00ebn e Ekonomis\u00eb dhe Shkencave Politike n\u00eb Lond\u00ebr, beson se strategjia m\u00eb e mir\u00eb e angazhimit duhet t\u00eb filloj\u00eb gjithmon\u00eb me pyetjen “pse” doni m\u00eb shum\u00eb v\u00ebmendje dhe besnik\u00ebri t\u00eb p\u00ebrdoruesit.<\/span><\/p><\/p>\n\n

\u201cDisa do t’i japin p\u00ebrpar\u00ebsi titujve q\u00eb t\u00ebrheqin v\u00ebmendjen sepse k\u00ebrkojn\u00eb p\u00ebrpjes\u00ebtim. Por angazhimi m\u00eb i q\u00ebndruesh\u00ebm nuk vjen nga truket e nj\u00ebhershme t\u00eb tilla si kuizet apo sensacionalizmi i klikimeve. Praktika m\u00eb e mir\u00eb q\u00eb kam par\u00eb e trajton angazhimin si nj\u00eb marr\u00ebdh\u00ebnie q\u00eb p\u00ebrfshin ‘d\u00ebgjimin’ e p\u00ebrdoruesve t\u00eb tyre dhe rregullimin e formatit dhe madje p\u00ebrmbajtjes s\u00eb gazetaris\u00eb p\u00ebr t’iu p\u00ebrshtatur nevojave t\u00eb p\u00ebrdoruesve. P\u00ebrdorimi i sofistikuar i t\u00eb dh\u00ebnave t\u00eb audienc\u00ebs dhe madje edhe teknologjive IA mund t\u00eb lejoj\u00eb q\u00eb p\u00ebrvoja e p\u00ebrdoruesit t\u00eb personalizohet dhe t\u00eb automatizohet, por njeriu duhet t\u00eb jet\u00eb i p\u00ebrdit\u00ebsuar.\u201d \n<\/p>\n\n

Njihni, kuptoni dhe vler\u00ebsoni potencialin e audienc\u00ebs tuaj<\/h2>\n\n
\"Wahyu-Dhyatmika\"<\/figure>\n\n

“P\u00ebr angazhimin e lexuesve, zbuluam se njohja e personazheve t\u00eb audienc\u00ebs son\u00eb dhe \u00e7far\u00eb lloj p\u00ebrmbajtjeje ata k\u00ebrkojn\u00eb, mund t\u00eb p\u00ebrmir\u00ebsoj\u00eb cil\u00ebsin\u00eb e pun\u00ebs son\u00eb. Ne gjithashtu duhet t\u00eb dim\u00eb karakteristikat e platform\u00ebs q\u00eb p\u00ebrdorim p\u00ebr angazhim dhe ta optimizojm\u00eb at\u00eb p\u00ebr t\u00eb mb\u00ebshtetur aktivitetet tona n\u00eb at\u00eb platform\u00eb t\u00eb ve\u00e7ant\u00eb. Pra, nj\u00eb kombinim i t\u00eb dh\u00ebnave t\u00eb audienc\u00ebs, p\u00ebrmbajtjess\u00eb duhur dhe nj\u00eb strategjiet\u00eb mir\u00eb e bazuar n\u00eb karakteristikat e platform\u00ebs, mund t\u00eb p\u00ebrmir\u00ebsoj\u00eb me t\u00eb v\u00ebrtet\u00eb angazhimin e lexuesve tan\u00eb,” thot\u00eb <\/span>Wahyu Dhyatmika<\/b>, drejtori ekzekutiv PT n\u00eb Tempo Digital, Indonezi.<\/span><\/p><\/p>\n\n

\"Madhav-Chinnappa\"<\/figure>\n\n

Madhav Chinnappa<\/b>,Drejtori i Zhvillimit t\u00eb Ekosistemit t\u00eb Lajmeve n\u00eb Google pajtohet se hapi i par\u00eb p\u00ebr rritjen e angazhimit \u00ebsht\u00eb t\u00eb kuptoni audienc\u00ebn tuaj dhe shton: \u201cUn\u00eb do t\u00eb rekomandoja fuqimisht p\u00ebrdorimin\/shikimin e mjetit ton\u00eb <\/span>News Consumer Insights<\/span><\/a>, i cili aplikon nj\u00eb lente t\u00eb orientuar drejt lajmeve n\u00eb krye t\u00eb t\u00eb dh\u00ebnave t\u00eb Google Analyticsp\u00ebr t\u00eb lejuar botuesit t\u00eb kuptojn\u00eb m\u00eb mir\u00eb audiencat e tyre dhe t\u00eb identifikojn\u00eb boshll\u00ebqet e performanc\u00ebs dhe m\u00eb pas t\u00eb punojn\u00eb n\u00eb p\u00ebrmir\u00ebsimin e angazhimit, mbajtjes dhe besnik\u00ebris\u00eb, p\u00ebrs\u00ebri NCI ka shum\u00eb rekomandime t\u00eb zbatueshme p\u00ebr t\u00eb nxitur angazhimin dhe k\u00ebtu jan\u00eb 3 m\u00eb t\u00eb mirat:\u00a0<\/span><\/p><\/p>\n\n

    \n

  1. Rritni qarkullimin e buletinit\u00a0 tuaj duke optimizuar rrjedh\u00ebn e regjistrimit n\u00eb buletinin tuaj (detajet e rekomandimit)<\/span><\/p><\/li>\n\n\n\n

  2. Zbatoni njoftimet e shtytjes n\u00eb ueb (detajet e rekomandimit)<\/span><\/p><\/li>\n\n\n\n

  3. Maksimizoni riqarkullimin tuaj t\u00eb brendsh\u00ebm (detajet e rekomandimit).<\/span><\/p><\/li>\n<\/ol>\n\n

    \u201cKur e dini se \u00e7far\u00eb p\u00eblqen audienca juaj dhe si e konsumojn\u00eb p\u00ebrmbajtjen tuaj, \u00ebsht\u00eb shum\u00eb m\u00eb e leht\u00eb t\u00eb p\u00ebrdorni t\u00eb dh\u00ebnat dhe t\u00eb krijoni nj\u00eb p\u00ebrvoj\u00eb m\u00eb t\u00eb personalizuar p\u00ebr lexuesin. Pavar\u00ebsisht n\u00ebse \u00ebsht\u00eb nj\u00eb buletin i personalizuar, nj\u00eb njoftim shtyt\u00ebs ose p\u00ebrmbajtje, tregojini lexuesit tuaj se \u00ebsht\u00eb nj\u00eb marr\u00ebdh\u00ebnie e nd\u00ebrsjell\u00eb. \n<\/p>\n\n

    P\u00ebrkushtohuni ndaj m\u00ebnyr\u00ebs s\u00eb t\u00eb menduarit p\u00ebr produktin<\/h2>\n\n
    \"Dominic-Young\"<\/figure>\n\n

    Dominic Young, <\/b>themeluesi n\u00eb Axate, e di se p\u00ebrmbajtja nuk krijon zakone vetvetiu, pasi ndryshohet \u00e7do dit\u00eb. \u201cN\u00ebse doni t\u00eb angazhoni nj\u00eb audienc\u00eb dhe t\u00eb nd\u00ebrtoni nj\u00eb zakon, duhet t\u00eb mendoni p\u00ebr produktin. Gj\u00ebrat q\u00eb nuk ndryshohen vazhdimisht ashtu si\u00e7 b\u00ebn p\u00ebrmbajtja, gj\u00ebrat q\u00eb lexuesi juaj e di se ju do t’i jepni vazhdimisht, gj\u00ebrat q\u00eb do t’i mungojn\u00eb n\u00ebse i anashkalojn\u00eb.<\/span><\/p><\/p>\n\n

    \u00c7far\u00eb jan\u00eb ato gj\u00ebra, natyrisht, varion n\u00eb botime t\u00eb ndryshme. Ne gjejm\u00eb, p\u00ebr shembull (nuk \u00ebsht\u00eb e habitshme) se p\u00ebr produktet e lajmeve lokale \u00e7\u00ebshtjet e planifikimit lokal, krimi lokal dhe sporti lokal jan\u00eb shtyt\u00ebs t\u00eb m\u00ebdhenj t\u00eb angazhimit dhe pages\u00ebs. Duhet t’i kuptoni lexuesit tuaj dhe duhet t\u00eb m\u00ebsoni t’i b\u00ebni ve\u00e7orit\u00eb tuaja “t\u00eb humbura” t\u00eb dallohen. \n<\/p>\n\n

    Edhe n\u00ebse modeli juaj i biznesit ende k\u00ebrkon q\u00eb t\u00eb arrini sa m\u00eb shum\u00eb volum t\u00eb jet\u00eb e mundur, gj\u00eb q\u00eb mund t\u00eb ndikoj\u00eb n\u00eb p\u00ebrvojat e klient\u00ebve, duhet t\u00eb vazhdoni t\u00eb mendoni p\u00ebr k\u00ebt\u00eb produkt, ve\u00e7an\u00ebrisht n\u00ebse d\u00ebshironi q\u00eb t\u00eb ardhurat e konsumatorit t\u00eb b\u00ebhen nj\u00eb pjes\u00eb n\u00eb rritje e t\u00eb ardhurave tuaja t\u00eb p\u00ebrgjithshme. \n<\/p>\n\n

    N\u00ebse d\u00ebshironi t\u00eb m\u00ebsoni m\u00eb shum\u00eb se si t\u00eb angazhoni audienc\u00ebn tuaj, ndiqni <\/b>kursin ton\u00eb falas p\u00ebr nd\u00ebrtimin dhe angazhimin e komunitetit<\/b><\/a> sot.<\/b><\/p><\/p>\n\n

    Mohim p\u00ebrgjegj\u00ebsie: Ky artikull <\/span><\/i>u botua<\/span><\/i><\/a> fillimisht n\u00eb FatChilli Media.<\/span><\/i><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00c7far\u00eb mund t\u00eb b\u00ebjm\u00eb p\u00ebr t\u00eb angazhuar audienca t\u00eb reja dhe p\u00ebr t’i mbajtur ata? Si i b\u00ebjm\u00eb lexuesit t\u00eb angazhohen m\u00eb shum\u00eb me p\u00ebrmbajtjen ton\u00eb? Dhe si t’i zhvillojm\u00eb adhuruesit e brendeve mediatike? N\u00ebse k\u00ebto pyetje ju pushtojn\u00eb mendjen edhe juve, po ju sjellim k\u00ebshilla dhe p\u00ebrvoj\u00eb nga profesionist\u00ebt e medias dhe specialist\u00ebt e […]<\/p>\n","protected":false},"author":2,"featured_media":17789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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