{"id":17962,"date":"2022-12-23T10:08:15","date_gmt":"2022-12-23T09:08:15","guid":{"rendered":"https:\/\/journalift.org\/?p=17962"},"modified":"2023-05-03T09:57:02","modified_gmt":"2023-05-03T07:57:02","slug":"te-rinjte-marrin-gjithnje-e-me-shume-lajme-ne-tiktok-cfare-do-te-thote-kjo-per-mediat","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/te-rinjte-marrin-gjithnje-e-me-shume-lajme-ne-tiktok-cfare-do-te-thote-kjo-per-mediat\/","title":{"rendered":"T\u00eb rinjt\u00eb marrin gjithnj\u00eb e m\u00eb shum\u00eb lajme n\u00eb TikTok – \u00c7far\u00eb do t\u00eb thot\u00eb kjo p\u00ebr mediat?"},"content":{"rendered":"\n

Dy muaj m\u00eb par\u00eb pata rastin t\u00eb marr pjes\u00eb n\u00eb nj\u00eb konferenc\u00eb t\u00eb organizuar nga nj\u00eb prej kompanive m\u00eb t\u00eb m\u00ebdha n\u00eb bot\u00eb. N\u00eb mesin e temave t\u00eb shumta t\u00eb trajtuara gjat\u00eb ngjarjes tre-ditore, disa ishin me interes t\u00eb ve\u00e7ant\u00eb p\u00ebr pjes\u00ebmarr\u00ebsit, kuptohet se shum\u00eb sesione rrotulloheshin rreth diskutimeve p\u00ebr m\u00ebnyrat m\u00eb t\u00eb mira dhe m\u00eb t\u00eb ndjeshme p\u00ebr t\u00eb mbuluar luft\u00ebn n\u00eb Ukrain\u00eb, t\u00eb tjera p\u00ebrfshinin gjithnj\u00eb e m\u00eb shum\u00eb \u00e7\u00ebshtja relevante e q\u00ebndrueshm\u00ebris\u00eb s\u00eb mediave dhe, s\u00eb fundi, TikTok. Po, platforma e mediave sociale e sunduar nga Gjenerata Z dhe e keqkuptuar nga shumica e njer\u00ebzve m\u00eb t\u00eb vjet\u00ebr se 35 vje\u00e7.<\/p>\n\n

Gjat\u00eb seancave dhe bisedave private, dukej sikur shum\u00eb drejtues t\u00eb bizneseve t\u00eb m\u00ebdha dhe t\u00eb vogla mediatike n\u00eb t\u00eb gjith\u00eb Evrop\u00ebn po luftonin me t\u00eb nj\u00ebjt\u00ebn \u00e7\u00ebshtje – si t’i b\u00ebnin mediat e tyre t\u00eb r\u00ebnd\u00ebsishme p\u00ebr brezin e ri. Dilema n\u00eb vetvete nuk ishte ajo q\u00eb m\u00eb befasoi \u2013 n\u00eb fakt, e vetmja m\u00ebnyr\u00eb se si organizatat mediatike mund t\u00eb ecin p\u00ebrpara \u00ebsht\u00eb p\u00ebrmes stuhis\u00eb s\u00eb ideve, veprimit dhe testimit t\u00eb ideve dhe tendencave t\u00eb reja, por ajo q\u00eb m\u00eb b\u00ebri t\u00eb ndaloja p\u00ebr nj\u00eb sekond\u00eb ishte fakti se disi, gjat\u00eb rrug\u00ebs, shum\u00eb organizata mediatike harruan se si ta b\u00ebnin pun\u00ebn e tyre.<\/p>\n\n

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Thelbi i gazetaris\u00eb \u00ebsht\u00eb kurioziteti, hetimi, b\u00ebrja e pyetjeve dhe dh\u00ebnia e p\u00ebrgjigjeve. Dhe shumica e gazetar\u00ebve me t\u00eb cil\u00ebt fola ishin fantastik\u00eb n\u00eb pun\u00ebn e tyre. Por, pse nuk e p\u00ebrdorin k\u00ebt\u00eb njohuri dhe p\u00ebrvoj\u00eb kur b\u00ebhet fjal\u00eb p\u00ebr mediat e tyre? \n<\/p>\n<\/blockquote>\n\n

Raporti i lajmeve digjitale t\u00eb Reuters p\u00ebr vitin 2022<\/span><\/a> tregon nj\u00eb pamje t\u00eb zymt\u00eb dhe pesimiste t\u00eb peizazhit mediatik, ve\u00e7an\u00ebrisht p\u00ebr mediat tradicionale dhe marr\u00ebdh\u00ebniet e tyre me audienc\u00ebn m\u00eb t\u00eb re. Nuk \u00ebsht\u00eb befasi q\u00eb brezi q\u00eb u rrit n\u00eb internet i qaset lajmeve t\u00eb tyre kryesisht p\u00ebrmes motor\u00ebve t\u00eb k\u00ebrkimit dhe platformave t\u00eb mediave sociale. Raporti tregon gjithashtu se TikTok \u00ebsht\u00eb b\u00ebr\u00eb rrjeti me mua m\u00eb t\u00eb shpejt\u00eb n\u00eb anket\u00eb, , duke arritur n\u00eb 40% n\u00eb mesin e popullsis\u00eb s\u00eb mosh\u00ebs 18 deri n\u00eb 24 vje, ku 15% q\u00eb p\u00ebrdorin platform\u00ebn p\u00ebr lajme. Megjithat\u00eb, nuk do t\u00eb gjeni shum\u00eb brende mediatike, ato n\u00eb Ballkanin Per\u00ebndimor, q\u00eb kan\u00eb krijuar ose rregullojn\u00eb p\u00ebrmbajtjen e tire n\u00eb TikTok. Disa mund t\u00eb argumentojn\u00eb se kjo \u00ebsht\u00eb p\u00ebr shkak se t\u00eb rinjt\u00eb nuk kan\u00eb asnj\u00eb interes p\u00ebr bot\u00ebn p\u00ebrreth tyre, dhe ky hendek brezash dhe mungesa e t\u00eb kuptuarit \u00ebsht\u00eb po aq e vjet\u00ebr sa koha. Megjithat\u00eb, kjo thjesht nuk \u00ebsht\u00eb e v\u00ebrtet\u00eb. <\/span>T\u00eb rinjt\u00eb dhe ve\u00e7an\u00ebrisht Gjenerata Z ndjekin lajmet, por jo ashtu si\u00e7 presin njer\u00ebzit (t\u00eb moshuar).<\/b><\/p><\/p>\n\n

P\u00ebr \u00e7far\u00eb b\u00ebhet fjal\u00eb?<\/h2>\n\n
\"për-çfarë-bëhet-fjalë\"<\/figure>\n\n

<\/p>\n\n

P\u00ebrpara se t\u00eb shkoj m\u00eb tej, ndihem se duhet t\u00eb zbuloj se sa shum\u00eb e dua TikTok. Un\u00eb mendoj se \u00ebsht\u00eb edukativ, arg\u00ebtues, bisedues, mikprit\u00ebs dhe shum\u00eb m\u00eb tep\u00ebr sesa sfida n\u00eb trend, me t\u00eb cilat njer\u00ebzit e lidhin at\u00eb. Disa nga bisedat m\u00eb t\u00eb mira dhe m\u00eb t\u00eb detajuara po ndodhin k\u00ebtu dhe n\u00ebse kjo nuk \u00ebsht\u00eb p\u00ebrvoja juaj, mund t\u00eb ket\u00eb t\u00eb b\u00ebj\u00eb me algoritmin tuaj.<\/p>\n\n

TikTok u lan\u00e7ua n\u00eb vitin 2016 nga kompania kineze e teknologjis\u00eb ByteDance. Ka rreth 750 milion\u00eb p\u00ebrdorues mujor\u00eb n\u00eb mbar\u00eb bot\u00ebn (p\u00ebr referenc\u00eb \u2013 p\u00ebrdorues aktiv\u00eb t\u00eb platformave t\u00eb tjera sociale: Facebook \u2013 2.9B, YouTube \u2013 2.2B, Instagram \u2013 1.4B, Snapchat \u2013 500M, Pinterest \u2013 480M, Twitter \u2013 397M), me p\u00ebrdorues m\u00eb t\u00eb rinj se 29 q\u00eb p\u00ebrb\u00ebjn\u00eb pothuajse gjysm\u00ebn e numrit t\u00eb p\u00ebrgjithsh\u00ebm.<\/p>\n\n

P\u00ebrve\u00e7 karakterit t\u00eb tij t\u00eb duksh\u00ebm arg\u00ebtues, i cili \u00ebsht\u00eb n\u00eb thelb t\u00eb t\u00eb gjitha platformave t\u00eb mediave sociale, TikTok ka nj\u00eb komunitet shum\u00eb t\u00eb fort\u00eb dhe t\u00eb p\u00ebrkushtuar q\u00eb ndjek p\u00ebrmbajtje edukative dhe informative. N\u00eb fakt, shum\u00eb prej Gjenerat\u00ebs Z p\u00ebrdorin <\/span>TikTok n\u00eb vend t\u00eb k\u00ebrkimit n\u00eb Google<\/span><\/a>. Atraksioni? P\u00ebrmbajtja e tij e shpejt\u00eb p\u00ebr nj\u00eb maksimum prej 10 minutash shkon drejt e n\u00eb thelb dhe nuk e humb koh\u00ebn tuaj kur doni t\u00eb zbuloni di\u00e7ka sa m\u00eb shpejt t\u00eb jet\u00eb e mundur, por me pak kontekst.<\/span><\/p><\/p>\n\n

Duke marr\u00eb parasysh k\u00ebt\u00eb, \u00ebsht\u00eb e kuptueshme pse shum\u00eb botues mendojn\u00eb se TikTok po tallet me iden\u00eb e gazetaris\u00eb n\u00eb t\u00ebr\u00ebsi dhe minon p\u00ebrpjekjet e redaksis\u00eb p\u00ebr krijimin e nj\u00eb teme t\u00eb gjat\u00eb, t\u00eb detajuar dhe t\u00eb hulumtuar mir\u00eb. Por ka nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr p\u00ebr ta par\u00eb at\u00eb. N\u00ebse e dim\u00eb me t\u00eb v\u00ebrtet\u00eb se distanca e v\u00ebmendjes s\u00eb njer\u00ebzve \u00ebsht\u00eb m\u00eb e ul\u00ebt se kurr\u00eb (<\/span>edhe pse jo aq e ul\u00ebt sa mendojm\u00eb<\/span><\/a>) dhe se gazetar\u00ebt vazhdimisht ndiejn\u00eb presionin p\u00ebr t\u00eb t\u00ebrhequr menj\u00ebher\u00eb v\u00ebmendjen e audienc\u00ebs, at\u00ebher\u00eb kjo duket si nj\u00eb mund\u00ebsi e p\u00ebrsosur. Historit\u00eb tuaja mund t\u00eb ndahen n\u00eb disa pjes\u00eb, pothuajse si nj\u00eb seri uebi, ose mund t\u00eb sh\u00ebrbejn\u00eb si fiksim p\u00ebr nj\u00eb artikull m\u00eb t\u00eb gjat\u00eb n\u00eb faqen tuaj t\u00eb internetit, ose nj\u00eb video m\u00eb t\u00eb gjat\u00eb n\u00eb YouTube ose edhe Twitch, nj\u00eb platform\u00eb gjithnj\u00eb e m\u00eb popullore. <\/span>Mendoni si nj\u00eb trailer p\u00ebr nj\u00eb film – n\u00ebse traileri \u00ebsht\u00eb mjaft t\u00ebrheq\u00ebs, do t’ju motivoj\u00eb t\u00eb shikoni t\u00eb gjith\u00eb.\u00a0<\/b><\/p><\/p>\n\n

Nga ana tjet\u00ebr, \u00e7do platform\u00eb e mediave sociale vjen me t\u00eb metat e saj dhe kjo nuk b\u00ebn p\u00ebrjashtim. N\u00ebse vendosni t\u00eb hapni llogarin\u00eb tuaj t\u00eb lajmeve t\u00eb TikTok nga rajoni i Ballkanit Per\u00ebndimor, nuk do t\u00eb mund t\u00eb b\u00ebni asnj\u00eb fitim prej tij pasi <\/span>fondi i tyre t\u00eb krijuesit<\/span><\/a>, p\u00ebr momentin \u00ebsht\u00eb i fokusuar vet\u00ebm n\u00eb tregjet e m\u00ebdha globale. S\u00eb dyti, TikTok ka pasur nj\u00eb reputacion t\u00eb keq q\u00eb n\u00eb fillim kur b\u00ebhet fjal\u00eb p\u00ebr privat\u00ebsin\u00eb, sigurin\u00eb dhe censur\u00ebn (fakti q\u00eb \u00ebsht\u00eb b\u00ebr\u00eb n\u00eb Kin\u00eb nuk ndihmoi n\u00eb nd\u00ebrtimin e besimit). P\u00ebr m\u00eb tep\u00ebr, pavar\u00ebsisht nga <\/span>politika e tyre zyrtare p\u00ebr t\u00eb drejtat e autorit<\/span><\/a>, shum\u00eb rregullore n\u00eb praktik\u00eb jan\u00eb ende n\u00eb zon\u00ebn gri. P\u00ebr disa, \u00ebsht\u00eb nj\u00eb sabotim- p\u00ebr shum\u00eb t\u00eb tjer\u00eb, nj\u00eb poligon p\u00ebr loj\u00eb t\u00eb pafund.<\/span><\/p><\/p>\n\n

\"\"<\/figure>\n\n

<\/p>\n\n

Nga t\u00eb filloni?<\/h2>\n\n

Jo \u00e7do media duhet t\u00eb jet\u00eb n\u00eb \u00e7do kanal t\u00eb mediave sociale.<\/p>\n\n

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Sidoqoft\u00eb, p\u00ebr t\u00eb kuptuar n\u00ebse vlen t\u00eb shpenzoni koh\u00ebn tuaj dhe t\u00eb b\u00ebni p\u00ebrpjekje p\u00ebr t\u00eb krijuar nj\u00eb kanal tjet\u00ebr komunikimi, duhet t\u00eb dini p\u00ebrgjigjet e pyetjeve shum\u00eb themelore: kush \u00ebsht\u00eb audienca juaj, cilat jan\u00eb zakonet e tyre, si dhe ku u p\u00eblqen t\u00eb shpenzojn\u00eb koha e lir\u00eb etj.<\/p>\n<\/blockquote>\n\n

Shikoni <\/span>kursin ton\u00eb t\u00eb nd\u00ebrtimit dhe angazhimit t\u00eb komunitetit<\/span><\/a> ku ju udh\u00ebzojm\u00eb p\u00ebrmes k\u00ebtyre hapave<\/span><\/p><\/p>\n\n

N\u00ebse sapo po filloni biznes ose jeni gazetar dhe mendoni ta ndryshoni kursin e karrier\u00ebs suaj, TikTok mund t\u00eb jet\u00eb nj\u00eb pik\u00ebnisje e mir\u00eb. Nj\u00eb nga start-up-et m\u00eb t\u00eb njohura t\u00eb mediave q\u00eb u krijua fillimisht p\u00ebr TikTok ishte nj\u00eb llogari spanjolle <\/span>Ac2ality<\/span><\/a>, e cila shpejt u b\u00eb nj\u00eb nga <\/span>prodhuesit m\u00eb t\u00eb m\u00ebdhenj t\u00eb lajmeve n\u00eb Evrop\u00eb<\/span><\/a> n\u00eb k\u00ebt\u00eb platform\u00eb.<\/span><\/p><\/p>\n\n

P\u00ebr themeluesen e saj, Daniela McArena, <\/span>gjith\u00e7ka filloi<\/span><\/a> kur ajo punonte p\u00ebr Ambasad\u00ebn Spanjolle n\u00eb Kombet e Bashkuara n\u00eb Nju Jork, e ngarkuar me p\u00ebrpilimin e lajmeve dhe raporteve p\u00ebr koleg\u00ebt e saj. Ajo shpejt kuptoi se burimet n\u00eb t\u00eb cilat kishte akses \u201cnuk do t\u00eb ofronin kontekst dhe shpjegim t\u00eb mjaftuesh\u00ebm\u201d. P\u00ebr m\u00eb tep\u00ebr, p\u00ebrmbajtja ishte e rregulluar keq p\u00ebr bot\u00ebn digjitale dhe brezave t\u00eb rinj u mungonte qart\u00ebsia dhe konteksti p\u00ebr t\u00eb kuptuar lajmet nd\u00ebrkomb\u00ebtare. Kjo ishte kur ajo vendosi t\u00eb nis\u00eb Ac2ality, nj\u00eb media p\u00ebr Gjenerat\u00ebn Z n\u00eb TikTok, q\u00eb do t\u00eb mbulonte lajmet n\u00eb nj\u00eb “m\u00ebnyr\u00eb t\u00eb shpejt\u00eb, koncize dhe gjith\u00ebp\u00ebrfshir\u00ebse”. TikTok \u00ebsht\u00eb ende platforma e tyre kryesore e publikimit, megjith\u00ebse q\u00eb at\u00ebher\u00eb, kan\u00eb hapur edhe ueb faqe dhe p\u00ebrdorin gjithashtu kanale t\u00eb tjera t\u00eb mediave sociale si Instagram dhe YouTube – p\u00ebr angazhim t\u00eb m\u00ebtejsh\u00ebm, por edhe p\u00ebr arsye sigurie.<\/span><\/p><\/p>\n\n

@ac2alityeng<\/a>

Palestine refers journalist\u2019s death to the International Criminal Court (ICC) \ud83c\uddf5\ud83c\uddf8 Source: BBC #learnontiktok<\/a> #oneminutenews<\/a> #tiktoknews<\/a> #palestine<\/a> #aljazeera<\/a><\/p> \u266c Paris – Else<\/a> <\/section> <\/blockquote>