{"id":18144,"date":"2023-01-11T09:30:24","date_gmt":"2023-01-11T08:30:24","guid":{"rendered":"https:\/\/journalift.org\/?p=18144"},"modified":"2023-01-11T09:30:54","modified_gmt":"2023-01-11T08:30:54","slug":"storytelling-vizual-e-zgjat-jeten-e-tregimeve-gazetareske","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/storytelling-vizual-e-zgjat-jeten-e-tregimeve-gazetareske\/","title":{"rendered":"Storytelling vizual e zgjat jet\u00ebn e tregimeve gazetareske"},"content":{"rendered":"\n

Me siguri shumica e kan\u00eb par\u00eb <\/span>videon<\/span><\/a> e b\u00ebr\u00eb nga faqet e para t\u00eb \u00e7do botimi t\u00eb shtypur t\u00eb New York Times, q\u00eb nga viti 1852 deri n\u00eb dit\u00ebt e sotme. Videoja, e cila zgjat 55 sekonda, fillimisht dominohet nga faqet e para vet\u00ebm me tekst. M\u00eb pas, n\u00eb videon, nisin t\u00eb shfaqen me ndruajtje foto t\u00eb vogla bardh e zi, n\u00eb baz\u00eb t\u00eb t\u00eb cilave mund t\u00eb konkludojm\u00eb se gazeta ka nisur t\u00eb publikoj\u00eb ilustrime.<\/span><\/p><\/p>\n\n

N\u00eb fund t\u00eb videos, n\u00eb 15 sekondat e fundit, n\u00eb koh\u00ebn kur televizioni u shfaq dhe filloi ta shtynte shtypin, n\u00eb faqet e para t\u00eb New York Times mbizot\u00ebrojn\u00eb fotografit\u00eb me ngjyra, t\u00eb cilat ngadal\u00eb “e han\u00eb” tekstin dhe z\u00ebn\u00eb pjes\u00eb gjithnj\u00eb e m\u00eb e madhe, duke u b\u00ebr\u00eb elementi dominues i faqeve kopertine t\u00eb k\u00ebtij brendi global. \n<\/p>\n\n

\u00cbsht\u00eb e qart\u00eb se me ardhjen e televizionit, shtypi, si\u00e7 ekzistonte deri at\u00ebher\u00eb, u b\u00eb i m\u00ebrzitsh\u00ebm dhe jo interesant p\u00ebr audienc\u00ebn. Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb duhej t\u00eb ishte futur nj\u00eb pamje vizuale m\u00eb t\u00ebrheq\u00ebse e kopertinave t\u00eb gazet\u00ebs, n\u00ebse gazeta donte ta ruante tregimin. \n<\/p>\n\n

Tregimet e mira shesin gazeta, por kur kombinohen me pamje t\u00eb mira, n\u00eb k\u00ebt\u00eb rast foto t\u00eb shk\u00eblqyera, ato kan\u00eb potencialin p\u00ebr t\u00eb shitur edhe m\u00eb shum\u00eb. \n<\/p>\n\n

Me ardhjen e celular\u00ebve dhe rrjeteve sociale, audienca u b\u00eb e \u201curitur\u201d p\u00ebr vizualizim efektiv t\u00eb p\u00ebrmbajtjeve t\u00eb ofruara, p\u00ebr video m\u00eb t\u00eb mira dhe fotografi, infografik\u00eb, harta gjithnj\u00eb e m\u00eb t\u00eb mira. \n<\/p>\n\n

M\u00ebnyra dhe shpejt\u00ebsia me t\u00eb cil\u00ebn audienca k\u00ebrkon lajmet, konsumon informacionet dhe reduktimi i shtrirjes s\u00eb v\u00ebmendjes, domosdoshm\u00ebrisht tregojn\u00eb se n\u00eb dit\u00ebt e sotme “paketimi” vizual i tregimeve gazetareske ka nj\u00eb r\u00ebnd\u00ebsi t\u00eb madhe. \n<\/p>\n\n

\u00c7far\u00eb \u00ebsht\u00eb storytelling vizual?<\/h2>\n\n
\"cfarë-është-storytelling-vizual\"<\/figure>\n\n

<\/p>\n\n

Storytelling vizual ose tregimi vizual i tregimeve gazetareske \u00ebsht\u00eb di\u00e7ka q\u00eb mediat e sotme duhet ta zbatojn\u00eb n\u00eb praktik\u00eb, n\u00ebse duan ta mbajn\u00eb apo rrisin audienc\u00ebn e tyre. \n<\/p>\n\n

N\u00eb k\u00ebt\u00eb kontekst, rr\u00ebfimi vizual nuk \u00ebsht\u00eb vet\u00ebm makijazh apo ndonj\u00eb detaj mode q\u00eb vet\u00ebm zbukuron tregimin gazetaresk. \n<\/p>\n\n

\u00cbsht\u00eb nj\u00eb m\u00ebnyr\u00eb e zgjuar p\u00ebr t\u00eb treguar tregimin tuaj duke p\u00ebrdorur elemente t\u00eb ndryshme vizuale (video, foto, harta, grafik\u00eb, etj.) me q\u00ebllim q\u00eb ta t\u00ebrheqni audienc\u00ebn e cila do t\u00eb marr\u00eb shum\u00eb m\u00eb tep\u00ebr informacione, dhe e cila do t\u00eb kuptoj\u00eb m\u00eb mir\u00eb tregimin sesa kur lexon vet\u00ebm tekstin “t\u00eb zhveshur”. \n<\/p>\n\n

Tregimi tashm\u00eb i th\u00ebn\u00eb \u2013 nuk ekziston nj\u00eb gj\u00eb e till\u00eb<\/h2>\n\n
\"tregimi-tashmë-i-thënë-nuk-ekziston-një-gjë-e-tillë\"<\/figure>\n\n

<\/p>\n\n

Shum\u00eb shpesh n\u00eb redaksi, kur diskutohet p\u00ebr temat p\u00ebr t\u00eb cilat duhet t\u00eb trajtohen\/shkruhen, mund t\u00eb d\u00ebgjoni “ky tregim tashm\u00eb \u00ebsht\u00eb b\u00ebr\u00eb” ose “\u00ebsht\u00eb i vjet\u00ebr, t\u00eb gjith\u00eb tashm\u00eb kan\u00eb shkruar dhe raportuar p\u00ebr t\u00eb”. \n<\/p>\n\n

Tregimi vizual ju lejon t\u00eb thoni se nuk ekziston di\u00e7ka e till\u00eb si “nj\u00eb tregim q\u00eb tashm\u00eb \u00ebsht\u00eb th\u00ebn\u00eb”, sepse duke p\u00ebrdorur k\u00ebt\u00eb qasje, e nj\u00ebjta tem\u00eb mund t\u00eb tregohet n\u00eb m\u00ebnyra t\u00eb panum\u00ebrta t\u00eb ndryshme. \n<\/p>\n\n

K\u00ebtu \u00ebsht\u00eb nj\u00eb shembull praktik. Para pandemis\u00eb, nj\u00eb num\u00ebr i madh mediash bot\u00ebrore shkruanin se si Kina ndjek\/monitoron qytetar\u00ebt p\u00ebrmes nj\u00eb numri t\u00eb madh kamerash t\u00eb instaluara n\u00eb t\u00eb gjith\u00eb vendin. \n<\/p>\n\n

M\u00eb posht\u00eb do t\u00eb shohim nj\u00eb shembull se si tre media t\u00eb ndryshme nga tre pjes\u00eb t\u00eb bot\u00ebs kan\u00eb shkruar p\u00ebr k\u00ebt\u00eb tem\u00eb. \n<\/p>\n\n

I pari \u00ebsht\u00eb ai i botuar n\u00eb \u201c<\/span>The Atlantic<\/span><\/a>\u201d, me titull \u201cPanokptikumi \u00ebsht\u00eb tashm\u00eb\u00a0 k\u00ebtu\u201d. Ky tregim \u00ebsh\u00eb trajtuar me p\u00ebrdorimin e kryesisht teksteve dhe grafik\u00ebve. Elementi grafik hap\u00ebs i “syrit t\u00eb gjith\u00ebfuqish\u00ebm” q\u00eb sheh dhe ndjek gjith\u00e7ka p\u00ebrreth, \u00ebsht\u00eb elementi m\u00eb i spikatur q\u00eb plot\u00ebson titullin e fuqish\u00ebm. Gjithsesi, k\u00ebtu teksti “e drejton tregimin”. Kjo \u00ebsht\u00eb qasja e par\u00eb.<\/span><\/p><\/p>\n\n

N\u00eb tekstin “<\/span>South China Morning Post<\/span><\/a>“, me titull “Big Brother po ju shikon: Top 100 qytete n\u00eb bot\u00eb me m\u00eb shum\u00eb mbik\u00ebqyrje”, teksti nuk \u00ebsht\u00eb elementi m\u00eb i fort\u00eb n\u00eb tregim si\u00e7 ishte n\u00eb rastin e par\u00eb.<\/span><\/p><\/p>\n\n

K\u00ebtu fokusi \u00ebsht\u00eb tek infografika interaktive, ku lexuesi mund t\u00eb kontrolloj\u00eb vet\u00eb se cili qytet ka numrin m\u00eb t\u00eb madh t\u00eb kamerave p\u00ebr kok\u00eb banori, por edhe se si funksionon sistemi i njohjes s\u00eb fytyr\u00ebs. \n<\/p>\n\n

Teksti \u00ebsht\u00eb i mbushur me infografik\u00eb dhe ka edhe dy video-tregime q\u00eb vet\u00ebm \u201cp\u00ebrforcojn\u00eb\u201d pik\u00ebn q\u00eb gazetar\u00ebt duan t\u00eb tregojn\u00eb p\u00ebrmes tregimit. T\u00eb gjith\u00eb elementet funksionojn\u00eb ve\u00e7mas, por s\u00eb bashku plot\u00ebsojn\u00eb t\u00eb gjith\u00eb mozaikun e tregimit. N\u00eb k\u00ebt\u00eb rast, elementet vizuale \u201ce ngasin tregimin\u201d. \n<\/p>\n\n

Shembulli i tret\u00eb \u00ebsht\u00eb <\/span>Australian Broadcasting Corporation<\/span><\/a> (ABC Australia) me titullin\u00a0 \u201cMos lini nj\u00eb cep t\u00eb pambuluar “(Leave no dark corner) q\u00eb trajton t\u00eb nj\u00ebjt\u00ebn tem\u00eb, por me tregime vizuale krejt\u00ebsisht t\u00eb ndryshme. Elementi m\u00eb i fort\u00eb k\u00ebtu \u00ebsht\u00eb video q\u00eb e \u201cngas\u201d tregimin.<\/span><\/p><\/p>\n\n

Tregimi \u00ebsht\u00eb treguar p\u00ebrmes videove t\u00eb shkurtra (loop videos) t\u00eb nj\u00eb vajze moderne nga Kina e cila punon n\u00eb fush\u00ebn e marketingut. Ajo, si \u00e7do qytetar mesatar i vendit t\u00eb saj, \u00ebsht\u00eb e v\u00ebzhguar kur shkon n\u00eb pun\u00eb, ec\u00ebn n\u00eb rrug\u00eb, b\u00ebn blerje, shkon n\u00eb spital. \n<\/p>\n\n

Videot jan\u00eb ementet mb\u00ebshtet\u00ebse, dhe teksti \u00ebsht\u00eb vet\u00ebm nj\u00eb p\u00ebrforcim i asaj q\u00eb mund t\u00eb shohim n\u00eb regjistrime. \n<\/p>\n\n

Si\u00e7 kemi par\u00eb nga k\u00ebta tre shembuj, nj\u00eb tem\u00eb mund t\u00eb tregohet n\u00eb tre m\u00ebnyra t\u00eb ndryshme. Potencialisht “jet\u00ebn” m\u00eb e gjat\u00eb e ka tregimi i tret\u00eb i ABC-s\u00eb, i cili fokusohet m\u00eb pak n\u00eb numra dhe m\u00eb shum\u00eb n\u00eb p\u00ebrvoj\u00ebn personale t\u00eb vajz\u00ebs s\u00eb p\u00ebrshkruar n\u00eb tregim. \n<\/p>\n\n

N\u00ebp\u00ebrmjet k\u00ebtij shembulli, konfirmuam se e nj\u00ebjta tem\u00eb, me p\u00ebrdorimin e tregimit vizual, mund t\u00eb tregohet n\u00eb m\u00ebnyra t\u00eb panum\u00ebrta t\u00eb ndryshme. \n<\/p>\n\n

Jeta m\u00eb e gjat\u00eb e tregimeve gazetareske<\/h2>\n\n
\"jeta-më-e-gjatë-e-tregimeve-gazetareske\"<\/figure>\n\n

<\/p>\n\n

Nj\u00eb num\u00ebr i madh i koleg\u00ebve tan\u00eb gazetar\u00eb, t\u00eb cil\u00ebt nuk merren me gazetari t\u00eb p\u00ebrditshme, \u201cshpenzojn\u00eb\u201d edhe disa jav\u00eb p\u00ebr t\u00eb p\u00ebrgatitur disa analiza t\u00eb gjera, e disa prej tyre kalojn\u00eb disa muaj duke hetuar krimin dhe korrupsionin. \n<\/p>\n\n

Megjithat\u00eb, disa prej tyre p\u00ebrfundojn\u00eb t\u00eb zhg\u00ebnjyer kur tregimi q\u00eb ata kan\u00eb shkruar\/krijuar shihet\/lexohet\/d\u00ebgjohet nga nj\u00eb num\u00ebr i vog\u00ebl njer\u00ebzish dhe i nj\u00ebjti tregim harrohet vet\u00ebm pas disa dit\u00ebsh nga publikimi i tij. \n<\/p>\n\n

\u00cbsht\u00eb e v\u00ebrtet\u00eb q\u00eb hulumtimi gazetaresk, n\u00ebse b\u00ebhet mir\u00eb, do ta gjej\u00eb rrug\u00ebn e vet tek audienca e tij. Megjithat\u00eb, fakti \u00ebsht\u00eb se n\u00eb dit\u00ebt e sotme, p\u00ebrve\u00e7 procesit t\u00eb hulumtimit, po aq i r\u00ebnd\u00ebsish\u00ebm \u00ebsht\u00eb edhe prezantimi i vet\u00eb trgimit, pra prezantimi i tij vizual para audienc\u00ebs. \n<\/p>\n\n

Por le t\u00eb p\u00ebrs\u00ebritnim, ritregimi vizual nuk \u00ebsht\u00eb makiazh i nj\u00eb tregimi t\u00eb p\u00ebrfunduar, por nj\u00eb m\u00ebnyr\u00eb t\u00eb menduari. \n<\/p>\n\n

N\u00eb k\u00ebt\u00eb kontekst, ritregimi vizual nuk do t\u00eb thot\u00eb q\u00eb thjesht t’i shtosh elemente nj\u00eb tregimi tashm\u00eb t\u00eb shkruar, dometh\u00ebn\u00eb ta dekorosh me dy-tre foto dhe ndonj\u00eb video dhe nj\u00eb hart\u00eb, duke menduar se e ke kryer detyr\u00ebn. Jo. \n<\/p>\n\n

Kjo n\u00ebnkupton nj\u00eb kombinim t\u00eb zgjuar t\u00eb k\u00ebtyre elementeve n\u00eb drejtim t\u00eb forcimit t\u00eb vet\u00eb rr\u00ebfimit n\u00eb tregim. Me fjal\u00eb t\u00eb tjera, p\u00ebrpara se t\u00eb shkruani vet\u00eb tregimin, madje edhe para se ta hulumtoni at\u00eb, gazetari\/gazetarja apo ekipi i gazetar\u00ebve duhet t\u00eb dij\u00eb ose t\u00eb pakt\u00ebn t\u00eb planifikoj\u00eb se cilat elemente do t\u00eb p\u00ebrdorin, p\u00ebr cil\u00ebn pjes\u00eb t\u00eb tregimin dhe n\u00eb \u00e7far\u00eb m\u00ebnyre. \n<\/p>\n\n

N\u00ebse keni nj\u00eb plan t\u00eb till\u00eb, at\u00ebher\u00eb edhe n\u00eb procesin e mbledhjes s\u00eb informacioneve do t\u00eb punoni n\u00eb krijimin e k\u00ebtyre elementeve. P\u00ebr shembull, n\u00ebse planifikoni t\u00eb krijoni nj\u00eb infografik, si n\u00eb shembullin me kamera, at\u00ebher\u00eb teksti duhet t\u00eb mb\u00ebshtes\u00eb vet\u00ebm infografik\u00ebn, dhe jo t\u00eb p\u00ebrs\u00ebris\u00eb t\u00eb nj\u00ebjtat figura\/t\u00eb dh\u00ebna prej tij. E nj\u00ebjta gj\u00eb vlen edhe p\u00ebr p\u00ebrdorimin e videove, fotove ose hartave. \n<\/p>\n\n

Kjo mund t\u00eb tregohet p\u00ebrmes shembullit t\u00eb redaksis\u00eb<\/span> Pointer<\/span><\/a> (KRO-NCRV). Ata e b\u00ebn\u00eb tregimin pasi mor\u00ebn e-mailin, t\u00eb cilin ndoshta t\u00eb gjith\u00eb e mor\u00ebm, por shumic\u00ebn e rasteve nuk e raportonim.<\/span><\/p><\/p>\n\n

N\u00eb “<\/span>Tregimin pas nj\u00eb vjedhje identiteti<\/span><\/a>“, koleg\u00ebt e paraqesin tem\u00ebn n\u00eb m\u00ebnyr\u00eb lineare, n\u00eb kontrast me metod\u00ebn e zakonshme piramidale t\u00eb p\u00ebrmbysur q\u00eb p\u00ebrdoret m\u00eb shpesh. Kjo do t\u00eb thot\u00eb q\u00eb duhet t\u00eb lexoni t\u00eb gjith\u00eb tregimin, sepse gazetar\u00ebt ia zb\u00ebrthejn\u00eb tregimin audienc\u00ebs pik\u00ebrisht ashtu si\u00e7 e hetuan, nga marrja e e-mail-it, p\u00ebrmes fillimit t\u00eb hetimit, deri n\u00eb zbardhjen e \u00e7\u00ebshtjes. Por ajo q\u00eb \u00ebsht\u00eb m\u00eb e r\u00ebnd\u00ebsishme \u00ebsht\u00eb storytelling vizal q\u00eb ata p\u00ebrdor\u00ebn.<\/span><\/p><\/p>\n\n

K\u00ebtu, \u00e7do element vizual \u00ebsht\u00eb n\u00eb funksion t\u00eb tregimit p\u00ebrfundimtar q\u00eb duan t\u00eb tregojn\u00eb. K\u00ebshtu, ju (lexues) mund t\u00eb lexoni e-mailin q\u00eb ata kan\u00eb marr\u00eb n\u00eb redaksi, mund t\u00eb klikoni n\u00eb ikon\u00ebn e telefonit dhe t\u00eb d\u00ebgjoni bisedat origjinale telefonike (n\u00eb gjuh\u00ebn holandeze) q\u00eb kan\u00eb b\u00ebr\u00eb gazetar\u00ebt, mund t\u00eb shihni profilet n\u00eb rrjetet sociale dhe shum\u00eb elemente t\u00eb tjera vizuale q\u00eb e kthejn\u00eb k\u00ebt\u00eb tekst n\u00eb nj\u00eb p\u00ebrvoj\u00eb n\u00eb vend t\u00eb leximit. \n<\/p>\n\n

Pra, n\u00ebse e krahasojm\u00eb tregimin tuaj me nj\u00eb nd\u00ebrtes\u00eb, at\u00ebher\u00eb mos mendoni p\u00ebr storytelling vizaul si p\u00ebr ngjyr\u00ebn n\u00eb t\u00eb cil\u00ebn \u00ebsht\u00eb pikturuar ajo nd\u00ebrtes\u00eb, por si pjes\u00eb p\u00ebrb\u00ebr\u00ebse e saj: dyer, dhoma, dritare, tarraca… N\u00ebse p\u00ebrdorni elemente vizuale n\u00eb m\u00ebnyr\u00ebn e duhur, pra se \u00e7do element plot\u00ebson dhe tregon nj\u00eb pjes\u00eb t\u00eb tregimit, at\u00ebher\u00eb tregimi juaj, dometh\u00ebn\u00eb nd\u00ebrtesa, do t\u00eb nd\u00ebrtohet mbi themele t\u00eb sh\u00ebndosha dhe t\u00eb forta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Me siguri shumica e kan\u00eb par\u00eb videon e b\u00ebr\u00eb nga faqet e para t\u00eb \u00e7do botimi t\u00eb shtypur t\u00eb New York Times, q\u00eb nga viti 1852 deri n\u00eb dit\u00ebt e sotme. Videoja, e cila zgjat 55 sekonda, fillimisht dominohet nga faqet e para vet\u00ebm me tekst. M\u00eb pas, n\u00eb videon, nisin t\u00eb shfaqen me ndruajtje […]<\/p>\n","protected":false},"author":2,"featured_media":18129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96,101],"tags":[1694,1695],"class_list":["post-18144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandimi-dhe-marketingu-sq","category-raportimin-dixhital-sq","tag-storytelling-vizual","tag-tregimeve-gazetareske","ciTrackContent"],"acf":[],"yoast_head":"\nStorytelling vizual e zgjat jet\u00ebn e tregimeve gazetareske - 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