{"id":18992,"date":"2023-01-31T09:52:50","date_gmt":"2023-01-31T08:52:50","guid":{"rendered":"https:\/\/journalift.org\/?p=18992"},"modified":"2023-02-07T10:23:58","modified_gmt":"2023-02-07T09:23:58","slug":"si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/","title":{"rendered":"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre?"},"content":{"rendered":"\n

Monetizimi. Ajo fjal\u00eb magjike p\u00ebr t\u00eb cil\u00ebn koh\u00ebt e fundit po insistohet gjithnj\u00eb e m\u00eb shum\u00eb. Si dhe mbi q\u00ebndrueshm\u00ebrin\u00eb, gjithnj\u00eb e m\u00eb shum\u00eb edhe mbi zhvillimin e kapaciteteve. Mund t\u00eb flasim p\u00ebr q\u00ebndrueshm\u00ebri, por n\u00ebse e ndajm\u00eb at\u00eb n\u00eb disa nivele. Le t\u00eb ndalemi tek ajo. \n<\/p>\n\n

K\u00ebtu do t’i kthehesha vet\u00eb konceptit t\u00eb q\u00ebndrueshm\u00ebris\u00eb, t\u00eb cilin mund ta v\u00ebzhgojm\u00eb n\u00eb t\u00eb pakt\u00ebn tre nivele. T\u00eb pakt\u00ebn k\u00ebshtu tregon p\u00ebrvoja e Fondacionit Thomson dhe projektit Media for All. \n<\/p>\n\n

Llojet e ndryshme t\u00eb q\u00ebndrueshm\u00ebris\u00eb<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Q\u00ebndrueshm\u00ebria organizative<\/b> n\u00ebnkupton q\u00eb media (si organizat\u00eb) \u00ebsht\u00eb e q\u00ebndrueshme n\u00eb m\u00ebnyr\u00eb financiare dhe operative dhe se planifikon resurset e saj n\u00eb koh\u00eb dhe n\u00eb m\u00ebnyr\u00eb reale. N\u00eb kuadrin e k\u00ebsaj, \u00ebsht\u00eb legjitime t\u00eb mendohet p\u00ebr diversifikimin e burimeve t\u00eb t\u00eb ardhurave (ang.diversification of revenues) p\u00ebr t\u00eb forcuar rezistenc\u00ebn e tyre financiare (ang. financial resilience). N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, nga kjo p\u00ebrllogaritje nuk duhet t\u00eb p\u00ebrjashtohen edhe fondet e donator\u00ebve t\u00eb p\u00ebrfituara nga grantet, sepse edhe ato jan\u00eb nj\u00eb burim legjitim i t\u00eb ardhurave p\u00ebr mediat profesionale, t\u00eb cilat p\u00ebrball\u00eb presioneve dhe munges\u00ebs s\u00eb tregut, po luftojn\u00eb vazhdimisht p\u00ebr mbijetes\u00eb. Mbi <\/span>strategjit\u00eb e ndryshme t\u00eb q\u00ebndrueshm\u00ebris\u00eb p\u00ebr mediat e vogla dhe t\u00eb pavarura<\/span><\/a>, n\u00eb kontekstin e ndihm\u00ebs s\u00eb donator\u00ebve dhe k\u00ebrkimit t\u00eb nj\u00eb strategjie dal\u00ebse, nj\u00eb analiz\u00eb e shk\u00eblqyer \u00ebsht\u00eb b\u00ebr\u00eb nga Tarik Jusiq. Sigurohuni q\u00eb ta lexoni k\u00ebt\u00eb tekst.<\/span><\/p><\/p>\n\n

Q\u00ebndrueshm\u00ebria n\u00eb nivelin e nj\u00eb burimi specifik t\u00eb t\u00eb ardhurave<\/b> n\u00ebnkupton futjen, testimin dhe zbatimin e nj\u00eb burimi t\u00eb ri t\u00eb ardhurash (ang.revenue source). Q\u00ebllimi \u00ebsht\u00eb fuqizimi i mediave me njohuri, aft\u00ebsi, mjete dhe kapacitete t\u00eb reja (kryesisht njer\u00ebzit) p\u00ebr t\u00eb menduar n\u00eb drejtim t\u00eb futjes dhe testimit t\u00eb tyre. Praktika dhe trendet tregojn\u00eb se shumica e mediave profesionale n\u00eb Ballkanin Per\u00ebndimor varen ekskluzivisht nga fondet e donator\u00ebve (diapazoni \u00ebsht\u00eb midis 80 dhe 90%). Ka shum\u00eb shembuj t\u00eb mediave me t\u00eb cilat Thomson ka punuar q\u00eb kan\u00eb futur n\u00eb m\u00ebnyr\u00eb inovative burime t\u00eb reja t\u00eb t\u00eb ardhurave q\u00eb u b\u00ebn\u00eb t\u00eb q\u00ebndrueshme (t\u00eb p\u00ebrkthyer n\u00eb gjuh\u00ebn e praktik\u00ebs – ata vazhduan t’i zbatonin dhe t’i fitonin para edhe pasi mb\u00ebshtetja jon\u00eb p\u00ebrfundoi).<\/span><\/p><\/p>\n\n

P\u00ebr shembull<\/span>, RTV Nikshiq nga Mali i Zi ka filluar me\u00a0 transmetimin e drejtp\u00ebrdrejt\u00eb (livestreaming)<\/span><\/a> si nj\u00eb sh\u00ebrbim q\u00eb u ofrohet partner\u00ebve komercial\u00eb, <\/span>Vidi Vaka nga Maqedonia zhvilloi sh\u00ebrbime dhe produkte p\u00ebr klient\u00ebt komercial\u00eb<\/span><\/a> bazuar n\u00eb p\u00ebrvoj\u00ebn e saj t\u00eb pasur n\u00eb fush\u00ebn e prodhimit t\u00eb videove dhe tregimit(storytelling). Radio ZOS nga Teshanji, Bosnja dhe Hercegovina, krijoi nj\u00eb agjenci marketingu, p\u00ebrmes s\u00eb cil\u00ebs fitojn\u00eb t\u00eb ardhura shtes\u00eb duke lidhur bizneset lokale me agjencit\u00eb e m\u00ebdha t\u00eb marketingut.<\/span><\/p><\/p>\n\n

S\u00eb fundi, <\/span>q\u00ebndrueshm\u00ebria n\u00eb nivelin e njohurive, aft\u00ebsive dhe mjeteve<\/b> n\u00ebnkupton q\u00eb rezultatet e trajnimit q\u00eb i n\u00ebnshtrohen mediave l\u00ebn\u00eb nj\u00eb shenj\u00eb t\u00eb dukshme n\u00eb praktik\u00ebn e tyre. Kjo p\u00ebrfshin nj\u00eb hulumtim shum\u00eb t\u00eb detajuar dhe realist t\u00eb nevojave t\u00eb mediave, lidhjen e mediave me trajner\u00eb q\u00eb din\u00eb t\u00eb transferojn\u00eb dhe lokalizojn\u00eb k\u00ebt\u00eb njohuri, nj\u00eb qasje dhe dizajn t\u00eb p\u00ebrshtatur dhe monitorimin se si dhe n\u00eb \u00e7far\u00eb mase mediat e p\u00ebrdorin at\u00eb njohuri, aft\u00ebsit\u00eb dhe mjetet. Kolegu Il\u00e7o Cvetanoski p\u00ebr Journallift <\/span>ka shkruar p\u00ebr qasjen dhe rezultatet e trajnimeve t\u00eb mir\u00ebplanifikuara<\/span><\/a>, nd\u00ebrsa n\u00eb <\/span>broshur\u00ebn ton\u00eb<\/span><\/a> kemi theksuar disa shembuj t\u00eb praktikave t\u00eb mira nga i gjith\u00eb Ballkani Per\u00ebndimor.<\/span><\/p><\/p>\n\n

Pse ekzistojm\u00eb dhe p\u00ebr k\u00eb jemi t\u00eb r\u00ebnd\u00ebsish\u00ebm?<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

T\u00eb gjitha qasjet e m\u00ebparshme p\u00ebr t\u00eb kuptuar q\u00ebndrueshm\u00ebrin\u00eb jan\u00eb t\u00eb zbatueshme si p\u00ebr ato komerciale ashtu edhe p\u00ebr mediat q\u00eb nuk jan\u00eb t\u00eb fokusuara kryesisht n\u00eb fitimin e parave. K\u00ebto jan\u00eb media jofitimprur\u00ebse, ose media t\u00eb drejtuara nga misioni(ang. mission-led media). N\u00eb disa raste b\u00ebhet fjal\u00eb p\u00ebr mediat e komunitetit(ang. community media). Shembujt e k\u00ebtyre mediave mund t\u00eb gjenden kudo, qofshin ato portalet k\u00ebrkimore (si KRIK nga Serbia apo CIN nga Bosnja dhe Hercegovina), mediat me qasje t\u00eb theksuar aktiviste (<\/span>Citizens channel<\/span><\/a> nga Tirana), mediat q\u00eb jan\u00eb themeluara si fondacione (<\/span>Vidi vaka<\/span><\/a> nga Shkupi), ose mediat e fokusuara n\u00eb pakicat dhe grupet e margjinalizuara (<\/span>Diskriminacija<\/span><\/a> nga BH, <\/span>Romano Avazo<\/span><\/a> nga Prizreni).<\/span><\/p><\/p>\n\n

N\u00eb pun\u00ebn e tij t\u00eb kaluar, Thomson ka investuar shum\u00eb energji p\u00ebr t\u00eb ndihmuar k\u00ebto media t\u00eb zhvillojn\u00eb biznesin e tyre. P\u00ebrve\u00e7 k\u00ebsaj, ekipi yn\u00eb m\u00ebsoi shum\u00eb duke punuar me ta dhe prej tyre. \n<\/p>\n\n

Le t\u00eb fillojm\u00eb me nj\u00eb ushtrim. N\u00ebse do t\u00eb ishim n\u00eb fillim t\u00eb nj\u00eb trajnimi, seminari ose pun\u00ebtorie, kjo do t\u00eb ishte nj\u00eb icebreaker, dometh\u00ebn\u00eb nj\u00eb pyetje hyr\u00ebse ose nj\u00eb grup pyetjesh p\u00ebr t\u00eb gjith\u00eb pjes\u00ebmarr\u00ebsit. \n<\/p>\n\n

\u201cN\u00ebse drejtoni ose punoni p\u00ebr nj\u00eb media, p\u00ebrpiquni t’i p\u00ebrgjigjeni sa vijon: Pse ekzistoni? Dhe pse sakt\u00ebsisht jeni t\u00eb r\u00ebnd\u00ebsish\u00ebm p\u00ebr komunitetin, audienc\u00ebn dhe njer\u00ebzit q\u00eb ju ndjekin?”<\/span><\/i><\/p><\/p>\n\n

Dhe pas k\u00ebsaj do t\u00eb pasonte pyetja kryesore\u2026 <\/p>\n\n

\u201cN\u00ebse media jon\u00eb do t\u00eb pushonte s\u00eb ekzistuari nes\u00ebr, a do t’i mungonte dikujt? Dhe p\u00ebr \u00e7far\u00eb?”<\/span><\/i><\/p><\/p>\n\n

Pik\u00ebrisht p\u00ebrgjigjet e k\u00ebtyre pyetjeve jan\u00eb ato q\u00eb krijojn\u00eb thelbin e asaj q\u00eb e quajm\u00eb – mision. \n<\/p>\n\n

\u00c7far\u00eb \u00ebsht\u00eb mision dhe si ta p\u00ebrkufizojm\u00eb at\u00eb?<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Un\u00eb sugjeroj q\u00eb n\u00eb p\u00ebrpjekjen p\u00ebr t\u00eb p\u00ebrcaktuar misionin, t\u00eb mendojm\u00eb p\u00ebr tre gj\u00ebra – k\u00ebto jan\u00eb vlerat q\u00eb avokon media, pastaj \u00ebsht\u00eb avokimi i di\u00e7kaje q\u00eb ne e quajm\u00eb interesi publik, pra interesi i audienc\u00ebs apo komunitetit t\u00eb cilit u drejtohet media, dhe s\u00eb fundi \u00ebsht\u00eb brend – pra njohja e medias dhe simbolika q\u00eb p\u00ebrfaq\u00ebson. \n<\/p>\n\n

R\u00ebnd\u00ebsia e vlerave<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Nj\u00eb nga autor\u00ebt akademik\u00eb m\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb tem\u00ebn e sh\u00ebrbimeve t\u00eb mediave publike, Gregory Ferrell Lowe dallon tre lloje t\u00eb vler\u00ebve: t\u00eb brendshme, t\u00eb shk\u00ebmbimit (ang. exchange) dhe t\u00eb p\u00ebrdorimit. (ang. use) \n<\/p>\n\n

Vlerat e brendshme<\/b> i kan\u00eb rr\u00ebnj\u00ebt n\u00eb filozofin\u00eb morale. Sipas Immanuel Kant-it, vlerat e brendshme nuk k\u00ebrkojn\u00eb ndonj\u00eb v\u00ebrtetim t\u00eb jasht\u00ebm p\u00ebr konfirmimin e tyre. P\u00ebr shembull, bukuria dhe e v\u00ebrteta jan\u00eb vlera n\u00eb vetvete. Edhe pse dikush do t\u00eb shtoj\u00eb se bukuria q\u00ebndron n\u00eb syrin e shikuesit, nd\u00ebrsa e v\u00ebrteta bazohet n\u00eb fakte. Kur flasim p\u00ebr mediat q\u00eb kryejn\u00eb nj\u00eb mision publik, k\u00ebto jan\u00eb vlera t\u00eb brendshme – universaliteti, arsimimi dhe pavar\u00ebsia.<\/span><\/p><\/p>\n\n

Vlerat e shk\u00ebmbimit<\/b> jan\u00eb rezultat i marr\u00ebdh\u00ebnieve ekonomike dhe transaksioneve – ajo q\u00eb ne si konsumator\u00eb marrim n\u00eb k\u00ebmbim t\u00eb asaj q\u00eb shpenzojm\u00eb (ang. value for money). Shk\u00ebmbimi i nj\u00eb vlere me nj\u00eb tjet\u00ebr bazohet n\u00eb fuqin\u00eb bler\u00ebse, por merr parasysh edhe element\u00eb t\u00eb till\u00eb si mungesa (scarcity) dhe (necessity). Gj\u00ebrat q\u00eb jan\u00eb t\u00eb rralla, sipas asaj logjike, vlejn\u00eb m\u00eb shum\u00eb. K\u00ebto vlera nuk n\u00ebnkuptojn\u00eb ndonj\u00eb lidhje t\u00eb thell\u00eb ose emocionale midis k\u00ebrkuesit dhe ofruesit.<\/span><\/p><\/p>\n\n

Vlerat e p\u00ebrdorimit<\/b> i referohen p\u00ebrfitimit q\u00eb nj\u00eb individ ka nga ajo q\u00eb merr nga nj\u00eb sh\u00ebrbim, produkt ose p\u00ebrmbajtje e caktuar. P\u00ebrfitimi \u00ebsht\u00eb nj\u00eb \u00e7\u00ebshtje individuale, ndryshe nga vlerat e brendshme q\u00eb jan\u00eb universale. P\u00ebr shembull, p\u00ebr disa, k\u00ebto vlera jan\u00eb shp\u00ebrblime (ang. perk) q\u00eb merren kur mb\u00ebshtetet nj\u00eb medium me nj\u00eb donacion ose an\u00ebtar\u00ebsim n\u00eb m\u00ebnyr\u00eb t\u00eb nj\u00ebhershme (nj\u00eb bluz\u00eb e brendit me nj\u00eb mbishkrim, nj\u00eb filxhan) ose e drejta ekskluzive p\u00ebr t\u00eb par\u00eb p\u00ebr her\u00eb t\u00eb par\u00eb disa p\u00ebrmbajtja – nj\u00eb tregim i ri investigativ, nj\u00eb dokumentar etj.<\/span><\/p><\/p>\n\n

Interesi publik apo interesi i komunitetit<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Interesi publik \u00ebsht\u00eb me t\u00eb v\u00ebrtet\u00eb nj\u00eb kategori shum\u00eb e r\u00ebnd\u00ebsishme, por, n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, nj\u00eb kategori shum\u00eb fluide q\u00eb i n\u00ebnshtrohet shum\u00eb interpretimeve dhe kuptimeve t\u00eb ndryshme. Disa besojn\u00eb se interesi publik nuk \u00ebsht\u00eb nj\u00eb kategori konstante, por nj\u00eb kategori e ndryshueshme dhe si e till\u00eb \u00ebsht\u00eb e pamundur t\u00eb p\u00ebrcaktohet n\u00eb m\u00ebnyr\u00eb eksplicite. P\u00ebr shembull, n\u00ebse marrim n\u00eb konsiderat\u00eb komponent\u00ebt e interesit publik – lirin\u00eb, pluralizmin, cil\u00ebsin\u00eb, sigurin\u00eb dhe identitetin kulturor – do t\u00eb v\u00ebm\u00eb re se \u00ebsht\u00eb e pamundur t’i pajtosh ato dhe t\u00eb vendos\u00ebsh nj\u00eb fokus t\u00eb barabart\u00eb n\u00eb t\u00eb gjitha n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb. \n<\/p>\n\n

P\u00ebrfshirja e komunitetit n\u00eb p\u00ebrcaktimin e interesave t\u00eb avokuara nga media \u00ebsht\u00eb sigurisht e domosdoshme. Ekzistojn\u00eb qasje dhe strategji t\u00eb ndryshme. Si fillim, hulumtimi i nevojave dhe k\u00ebrkesave (ang.demand side study). Megjithat\u00eb, shum\u00eb media jofitimprur\u00ebse nuk kan\u00eb burime p\u00ebr nj\u00eb sip\u00ebrmarrje t\u00eb till\u00eb, ndaj k\u00ebshillohet q\u00eb rregullisht t\u00eb bisedoni me audienc\u00ebn dhe komunitetin dhe t’u k\u00ebrkoni atyre sugjerime. Llojet e ndryshme t\u00eb konsultimeve me komunitetin p\u00ebr t\u00eb zgjedhur tema (crowdsourcing) gjithashtu mund t\u00eb ndihmojn\u00eb. \n<\/p>\n\n

N\u00eb k\u00ebt\u00eb <\/span>kontekst, do t\u00eb doja t\u00eb p\u00ebrmendja instrumentin Engagement Citizen Reporting (ECR), t\u00eb cilin koleg\u00ebt tan\u00eb nga BIRN-i e p\u00ebrdor\u00ebn p\u00ebr t\u00eb ndihmuar mediat n\u00eb zgjedhjen e temave dhe p\u00ebrfshirjen e qytetar\u00ebve dhe qytetareve n\u00eb raportim<\/span><\/a>. ECR u d\u00ebshmua t\u00eb jet\u00eb e dobishme n\u00eb shum\u00eb m\u00ebnyra, sepse ndikoi n\u00eb p\u00ebrkufizime m\u00eb t\u00eb qarta dhe prioritizimin e temave me r\u00ebnd\u00ebsi p\u00ebr komunitetin, ndikoi n\u00eb rritjen e angazhimit t\u00eb komunitetit si dhe n\u00eb rritjen e nivelit t\u00eb besimit n\u00eb media q\u00eb mbulonin ato tema.<\/span><\/p><\/p>\n\n

Brendi, pasioni, p\u00ebrkat\u00ebsia… dhe simbolika<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Brendi \u00ebsht\u00eb nj\u00eb fjal\u00eb popullore, n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb e shtresuar, nj\u00eb koncept, nocion. Brendi mund t\u00eb jet\u00eb \u00e7do gj\u00eb. Dhe \u00ebsht\u00eb, por nuk \u00ebsht\u00eb thjesht nj\u00eb identitet, reklam\u00eb apo logo. Brendi \u00ebsht\u00eb besim, p\u00ebrkat\u00ebsi, pasion, siguri, nj\u00eb grup vlerash unike. \n<\/p>\n\n

Ai krijohet n\u00eb psikologjin\u00eb e konsumatorit (n\u00ebse flasim p\u00ebr p\u00ebrdorim komercial) ose audienc\u00ebs apo komunitetit (kur flasim p\u00ebr media me mision). Ai do t\u00eb thot\u00eb di\u00e7ka p\u00ebr at\u00eb komunitet, p\u00ebrfaq\u00ebson dhe simbolizon di\u00e7ka. \n<\/p>\n\n

P\u00ebr ata q\u00eb kujtojn\u00eb vitet e luft\u00ebs t\u00eb viteve t\u00eb 90-ta n\u00eb Serbi, B92 ishte simbol i gazetaris\u00eb profesionale dhe t\u00eb pavarur, si shum\u00eb stacione t\u00eb tjera t\u00eb mediave lokale (p\u00ebr shembull, <\/span>Boom 93<\/span><\/a> nga Pozharevaci gjat\u00eb viteve t\u00eb 90-ta por edhe sot, Ju\u017ene vesti nga Nishi sot) . Nga ana tjet\u00ebr, Radio Televizioni i Serbis\u00eb i kontrolluar nga regjimi i viteve t\u00eb 90-ta\u00a0 ishte simbol i err\u00ebsir\u00ebs dhe propagand\u00ebs mediatike.<\/span><\/p><\/p>\n\n

Disa media jan\u00eb b\u00ebr\u00eb simbole t\u00eb hap\u00ebsir\u00ebs mediatike p\u00ebr shkak t\u00eb trash\u00ebgimis\u00eb dhe historis\u00eb s\u00eb tyre (p\u00ebr shembull, Oslobo\u0111enje nga Sarajeva), besimit q\u00eb ata nd\u00ebrtuan me komunitetin n\u00eb nj\u00eb situat\u00eb t\u00eb polarizimit t\u00eb madh politik (Vijesti nga Podgorica), ose konsideroheshin simbol i progresit mediatik dhe soll\u00ebn me vete frym\u00ebn e liris\u00eb dhe inovacionit teknologjik (si p.sh. Koha ditore nga Prishtina). \n<\/p>\n\n

Nomen est nomen thot\u00eb th\u00ebnia e vjet\u00ebr latine – emri juaj ju p\u00ebrcakton, gj\u00eb q\u00eb n\u00eb rastin e partner\u00ebve tan\u00eb nga Tuzlla – RTV Slon – nuk \u00ebsht\u00eb sakt\u00ebsisht k\u00ebshtu. Slon (elefant), n\u00eb pamje t\u00eb par\u00eb, nuk \u00ebsht\u00eb nj\u00eb asocioin p\u00ebr media, profesionaliz\u00ebm dhe liri, por ky ekip profesionist\u00ebsh t\u00eb medias dhe njer\u00ebz t\u00eb jasht\u00ebzakonsh\u00ebm arrit\u00ebn ta ribrendojn\u00eb k\u00ebt\u00eb term dhe sot, Slon \u00ebsht\u00eb, jo vet\u00ebm n\u00eb Tuzlla por edhe n\u00eb BH, i njohur si nj\u00eb “gjigant i gazetaris\u00eb lokale dhe rajonale”. \n<\/p>\n\n

Nj\u00eb vend t\u00eb ve\u00e7ant\u00eb t\u00eb brendimit shembullor kan\u00eb z\u00ebn\u00eb gazetar\u00ebt\/et e <\/span>TV Forum<\/span><\/a>-it nga qyteti i Prijepoles, t\u00eb cil\u00ebt u pozicionuan si i pari dhe i vetmi “televizion i grave” n\u00eb rajon, me fokus mbi temat e barazis\u00eb gjinore dhe avokimit t\u00eb t\u00eb drejtave t\u00eb grave. Dhe e gjitha kjo me shum\u00eb k\u00ebmb\u00ebngulje. Dhe me sukses.<\/span><\/p><\/p>\n\n

Monetizimi i misionit, pse jo?<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Kur flasim p\u00ebr modelet e financimit p\u00ebr mediat me mision, po flasim kryesisht p\u00ebr modelet e bazuara n\u00eb mbledhjen e fondeve nga ana e komunitetit (ang. community-based fundraising). Ndonj\u00ebher\u00eb <\/span>misioni dhe biznesi duken si dy bot\u00eb t\u00eb papajtueshme<\/span><\/a>, megjith\u00ebse n\u00eb praktik\u00eb ka shembuj t\u00eb shumt\u00eb t\u00eb bashk\u00ebpunimit t\u00eb suksessh\u00ebm.<\/span><\/p><\/p>\n\n

Mediat, madje edhe ato globale dhe t\u00eb m\u00ebdha, e njoh\u00ebn kthimin tek qytetar\u00ebt dhe komunitetet si nj\u00eb domosdoshm\u00ebri dhe prioritet. Nj\u00eb nga shembujt m\u00eb t\u00eb famsh\u00ebm global, Guardian (‘The Guardian’), ndryshoi politik\u00ebn e tij t\u00eb biznesit disa vite m\u00eb par\u00eb dhe sot modeli i tij i donacion-an\u00ebtar\u00ebsimit \u00ebsht\u00eb ideal p\u00ebr t\u00eb gjitha mediat q\u00eb planifikojn\u00eb t\u00eb ndryshojn\u00eb logjik\u00ebn e tyre t\u00eb biznesit. \n<\/p>\n\n

Tre m\u00ebnyra t\u00eb t\u00eb ardhurave dallohen si interesante p\u00ebr mediat me mision, n\u00ebsee p\u00ebrjashtojm\u00eb abonimin (ang.subscription) si kryesisht komercial, dhe disa modalitete t\u00eb tjera t\u00eb t\u00eb ardhurave si partneritetet, kompensimet dhe – grantet klasike. \n<\/p>\n\n

Modeli i donacionit<\/b> n\u00ebnkupton mb\u00ebshtetjen e medias nga individ\u00eb. Mb\u00ebshtetja nuk drejtohet nga motivet komerciale ose materiale (blerja e mallrave, pagesa p\u00ebr p\u00ebrmbajtje ose sh\u00ebrbime, etj.), por \u00ebsht\u00eb thjesht me karakter filantropik dhe misionar. Ky model n\u00ebnkupton akses falas t\u00eb lir\u00ebn\u00eb t\u00eb gjitha p\u00ebrmbajtjet dhe nj\u00eb ftes\u00eb t\u00eb vazhdueshme p\u00ebr lexuesit dhe vizitor\u00ebt e faqeve mediatike p\u00ebr t\u00eb dh\u00ebn\u00eb donacion. Donacionet mund t\u00eb jepen n\u00eb m\u00ebnyr\u00eb t\u00eb nj\u00ebhershme, ose mund t\u00eb jen\u00eb t\u00eb p\u00ebrs\u00ebritura – n\u00eb baza mujore, tremujore, gjasht\u00ebmujore dhe vjetore. Ky model nuk u ofron lexuesve asnj\u00eb p\u00ebrfitim n\u00eb k\u00ebmbim.<\/span><\/p><\/p>\n\n

Modeli i an\u00ebtar\u00ebsimit (ang. membership) <\/b>\u00a0\u00ebsht\u00eb modeli m\u00eb adekuat p\u00ebr mediat q\u00eb n\u00eb vend t\u00eb p\u00ebrmbajtjes dhe sh\u00ebrbimeve shesin misionin e tyre. Ky model n\u00ebnkupton q\u00eb lexuesit b\u00ebhen an\u00ebtar\u00eb t\u00eb klubit tuaj dhe n\u00eb k\u00ebmbim marrin ndonj\u00eb shp\u00ebrblim, p\u00ebrfitim ose njohje (qasje n\u00eb nj\u00eb komunitet t\u00eb mbyllur, p\u00ebrmbajtje t\u00eb ve\u00e7anta ose njohje t\u00eb thjesht\u00eb t\u00eb an\u00ebtar\u00ebve). Modeli bazohet n\u00eb donacione, por n\u00eb m\u00ebnyr\u00eb t\u00eb vazhdueshme. N\u00eb Serbi, para disa vitesh, <\/span>gazeta e p\u00ebrditshme “Danas” filloi me nj\u00eb model an\u00ebtar\u00ebsimi, e cila lan\u00e7oi “Klubin e Lexuesve” dhe n\u00eb muajin e par\u00eb arriti n\u00eb mbi 400 an\u00ebtar\u00eb,<\/span><\/a> me mb\u00ebshtetjen e t\u00eb cil\u00ebve p\u00ebr nj\u00eb muaj fiton m\u00eb shum\u00eb se kat\u00ebr paga mesatare mujore. Me modelet e an\u00ebtar\u00ebsimit, t\u00eb kombinuara me modelet e donacionit,\u00a0 filluan edhe portalet ‘Pe\u0161\u010danik’, KRIK, si dhe ‘Autonomija’ dhe ‘VOICE’.<\/span><\/p><\/p>\n\n

Modeli i bazuar n\u00eb crowdfunding<\/b> n\u00ebnkupton fushata t\u00eb kufizuara n\u00eb koh\u00eb me nj\u00eb q\u00ebllim specifik. Fushatat kryhen ose vet\u00eb ose n\u00eb platforma t\u00eb specializuara, qoft\u00eb n\u00eb Serbi (<\/span>Donacije.rs<\/span><\/a>) ose globalisht (<\/span>Indiegogo<\/span><\/a> ose <\/span>Kickstarter<\/span><\/a>). Disa media, <\/span>si portali slloven i k\u00ebrkimor Pod \u010drto<\/span><\/a>, kan\u00eb nj\u00eb opsion t\u00eb integruar p\u00ebr mbledhjen e fondeve n\u00eb ueb faqet e tyre. Fushata m\u00eb e suksesshme n\u00eb rajon <\/span>ishte ajo e nisur n\u00eb vitin 2017 nga portali kroat Lupiga, i cili arriti t\u00eb mbledh\u00eb mbi 40,000 dollar\u00eb nga komuniteti i tij<\/span><\/a>, duke p\u00ebrdorur platform\u00ebn Indegogo. Gjat\u00eb vjesht\u00ebs s\u00eb vitit 2019, <\/span>TV Forum nga qyteti i Prijepoles – nj\u00eb stacion televiziv lokal i shoq\u00ebris\u00eb civile q\u00eb mbron t\u00eb drejtat e njeriut dhe barazin\u00eb e grave – zhvilloi nj\u00eb fushat\u00eb t\u00eb suksesshme crowdfunding me<\/span><\/a> q\u00ebllim t\u00eb blerjes s\u00eb pajisjeve t\u00eb studios. Fushata ishte jasht\u00ebzakonisht e suksesshme dhe madje u grumbulluan 15% m\u00eb shum\u00eb mjete financiare. Fushatat e tilla jan\u00eb gjithashtu nj\u00eb v\u00ebrtetim i mb\u00ebshtetjes dhe besimit q\u00eb mbizot\u00ebron n\u00eb komunitet.<\/span><\/p><\/p>\n\n

\u00cbsht\u00eb e qart\u00eb se asnj\u00eb nga k\u00ebto burime financimi nuk mund t\u00eb jet\u00eb ekskluzive dhe e mjaftueshme, prandaj kombinimi dhe diversifikimi i t\u00eb ardhurave \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm. P\u00ebr modelet e financimit t\u00eb mediave me mision (apo mediave alternative) <\/span>ka shkruar edhe kolegia ime Blerjana Bino, n\u00eb tekstin ku prezantoi Modeli “me tre k\u00ebmb\u00eb”(ang. three-legged model),<\/span><\/a> i cili n\u00ebnkupton tre burime t\u00eb ardhurash – komunitetin, reklamuesit dhe donator\u00ebt klasik\u00eb (programet qeveritare dhe joqeveritare).<\/span><\/p><\/p>\n\n

Nuk ka plumb t\u00eb argjendt\u00eb!<\/h2>\n\n
\"\"<\/figure>\n\n

<\/p>\n\n

Si t\u00eb zbatohen t\u00eb gjitha k\u00ebto n\u00eb praktik\u00eb? Nuk ka zgjidhje t\u00eb vetme p\u00ebr t\u00eb gjith\u00eb. P\u00ebrcaktimi i misionit, pozicionimi i vetes (si media q\u00eb p\u00ebrmbush at\u00eb mision), p\u00ebrcaktimi dhe komunikimi i vazhduesh\u00ebm me komunitetin jan\u00eb vet\u00ebm parakushte p\u00ebr monetizimin e suksesh\u00ebm dhe zbatimin e disa prej modeleve t\u00eb p\u00ebrmendura n\u00eb tekst. \n<\/p>\n\n

Kjo \u00ebsht\u00eb arsyeja pse roli i programeve mb\u00ebshtet\u00ebse \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm dhe organizata si Thomson i krijojn\u00eb, i p\u00ebrshtatin dhe i ofrojn\u00eb ato n\u00eb m\u00ebnyr\u00eb q\u00eb mediat t\u00eb jen\u00eb n\u00eb gjendje t\u00eb krijojn\u00eb modelet e veta t\u00eb p\u00ebrshtatura me nevojat, kapacitetet dhe specifikat e tyre. \n<\/p>\n\n

\u00cbsht\u00eb nj\u00eb qasje q\u00eb Thomson avokon dhe vazhdimisht po zbaton. <\/p>\n","protected":false},"excerpt":{"rendered":"

Monetizimi. Ajo fjal\u00eb magjike p\u00ebr t\u00eb cil\u00ebn koh\u00ebt e fundit po insistohet gjithnj\u00eb e m\u00eb shum\u00eb. Si dhe mbi q\u00ebndrueshm\u00ebrin\u00eb, gjithnj\u00eb e m\u00eb shum\u00eb edhe mbi zhvillimin e kapaciteteve. Mund t\u00eb flasim p\u00ebr q\u00ebndrueshm\u00ebri, por n\u00ebse e ndajm\u00eb at\u00eb n\u00eb disa nivele. Le t\u00eb ndalemi tek ajo. K\u00ebtu do t’i kthehesha vet\u00eb konceptit t\u00eb q\u00ebndrueshm\u00ebris\u00eb, […]<\/p>\n","protected":false},"author":73,"featured_media":18979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,99],"tags":[555,1055,545,742],"class_list":["post-18992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manaxhimi-dhe-organizmi-sq","category-zhvillimin-e-biznesit-sq","tag-fondacioni-thomson","tag-media","tag-media-for-all-sq","tag-monetizimi","ciTrackContent"],"acf":[],"yoast_head":"\nSi mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre? - Journalift<\/title>\n<meta name=\"description\" content=\"Zhvillimi i mediave jofitimprur\u00ebse apo mediave me mision nuk \u00ebsht\u00eb i papajtuesh\u00ebm me biznesin mediatik, t\u00eb cilin e analizojm\u00eb n\u00eb k\u00ebt\u00eb tekst p\u00ebrmes nocionit t\u00eb misionit, vlerave dhe brendit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre? - Journalift\" \/>\n<meta property=\"og:description\" content=\"Zhvillimi i mediave jofitimprur\u00ebse apo mediave me mision nuk \u00ebsht\u00eb i papajtuesh\u00ebm me biznesin mediatik, t\u00eb cilin e analizojm\u00eb n\u00eb k\u00ebt\u00eb tekst p\u00ebrmes nocionit t\u00eb misionit, vlerave dhe brendit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/\" \/>\n<meta property=\"og:site_name\" content=\"Journalift\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T08:52:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-07T09:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/01\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Journalift\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Journalift\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/\"},\"author\":{\"name\":\"Journalift\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#\\\/schema\\\/person\\\/b289ec344d9783d5379be8d41961e784\"},\"headline\":\"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre?\",\"datePublished\":\"2023-01-31T08:52:50+00:00\",\"dateModified\":\"2023-02-07T09:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/\"},\"wordCount\":2892,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png\",\"keywords\":[\"Fondacioni Thomson\",\"media\",\"Media for All\",\"Monetizimi\"],\"articleSection\":[\"Manaxhimi dhe organizmi\",\"Zhvillimin e Biznesit\"],\"inLanguage\":\"sq-AL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/\",\"url\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/\",\"name\":\"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre? - Journalift\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png\",\"datePublished\":\"2023-01-31T08:52:50+00:00\",\"dateModified\":\"2023-02-07T09:23:58+00:00\",\"description\":\"Zhvillimi i mediave jofitimprur\u00ebse apo mediave me mision nuk \u00ebsht\u00eb i papajtuesh\u00ebm me biznesin mediatik, t\u00eb cilin e analizojm\u00eb n\u00eb k\u00ebt\u00eb tekst p\u00ebrmes nocionit t\u00eb misionit, vlerave dhe brendit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#breadcrumb\"},\"inLanguage\":\"sq-AL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sq-AL\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png\",\"contentUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png\",\"width\":1920,\"height\":632},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/journalift.org\\\/sq\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#website\",\"url\":\"https:\\\/\\\/journalift.org\\\/sq\\\/\",\"name\":\"Journalift\",\"description\":\"Journalift\",\"publisher\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/journalift.org\\\/sq\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sq-AL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#organization\",\"name\":\"Journalift\",\"url\":\"https:\\\/\\\/journalift.org\\\/sq\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sq-AL\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Journalift-negative.png\",\"contentUrl\":\"https:\\\/\\\/journalift.org\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Journalift-negative.png\",\"width\":327,\"height\":104,\"caption\":\"Journalift\"},\"image\":{\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/journalift.org\\\/sq\\\/#\\\/schema\\\/person\\\/b289ec344d9783d5379be8d41961e784\",\"name\":\"Journalift\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sq-AL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb6c98b8ca0d9601e5ddb9f374c2cdf98e4828937dc31d1c97103ea66ffc960b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb6c98b8ca0d9601e5ddb9f374c2cdf98e4828937dc31d1c97103ea66ffc960b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb6c98b8ca0d9601e5ddb9f374c2cdf98e4828937dc31d1c97103ea66ffc960b?s=96&d=mm&r=g\",\"caption\":\"Journalift\"},\"url\":\"https:\\\/\\\/journalift.org\\\/sq\\\/author\\\/hajdana\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre? - Journalift","description":"Zhvillimi i mediave jofitimprur\u00ebse apo mediave me mision nuk \u00ebsht\u00eb i papajtuesh\u00ebm me biznesin mediatik, t\u00eb cilin e analizojm\u00eb n\u00eb k\u00ebt\u00eb tekst p\u00ebrmes nocionit t\u00eb misionit, vlerave dhe brendit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/","og_locale":"sq_AL","og_type":"article","og_title":"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre? - Journalift","og_description":"Zhvillimi i mediave jofitimprur\u00ebse apo mediave me mision nuk \u00ebsht\u00eb i papajtuesh\u00ebm me biznesin mediatik, t\u00eb cilin e analizojm\u00eb n\u00eb k\u00ebt\u00eb tekst p\u00ebrmes nocionit t\u00eb misionit, vlerave dhe brendit.","og_url":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/","og_site_name":"Journalift","article_published_time":"2023-01-31T08:52:50+00:00","article_modified_time":"2023-02-07T09:23:58+00:00","og_image":[{"width":1920,"height":632,"url":"https:\/\/journalift.org\/wp-content\/uploads\/2023\/01\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png","type":"image\/png"}],"author":"Journalift","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Journalift","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#article","isPartOf":{"@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/"},"author":{"name":"Journalift","@id":"https:\/\/journalift.org\/sq\/#\/schema\/person\/b289ec344d9783d5379be8d41961e784"},"headline":"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre?","datePublished":"2023-01-31T08:52:50+00:00","dateModified":"2023-02-07T09:23:58+00:00","mainEntityOfPage":{"@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/"},"wordCount":2892,"commentCount":0,"publisher":{"@id":"https:\/\/journalift.org\/sq\/#organization"},"image":{"@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2023\/01\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png","keywords":["Fondacioni Thomson","media","Media for All","Monetizimi"],"articleSection":["Manaxhimi dhe organizmi","Zhvillimin e Biznesit"],"inLanguage":"sq-AL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/","url":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/","name":"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre? - Journalift","isPartOf":{"@id":"https:\/\/journalift.org\/sq\/#website"},"primaryImageOfPage":{"@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#primaryimage"},"image":{"@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2023\/01\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png","datePublished":"2023-01-31T08:52:50+00:00","dateModified":"2023-02-07T09:23:58+00:00","description":"Zhvillimi i mediave jofitimprur\u00ebse apo mediave me mision nuk \u00ebsht\u00eb i papajtuesh\u00ebm me biznesin mediatik, t\u00eb cilin e analizojm\u00eb n\u00eb k\u00ebt\u00eb tekst p\u00ebrmes nocionit t\u00eb misionit, vlerave dhe brendit.","breadcrumb":{"@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#breadcrumb"},"inLanguage":"sq-AL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/"]}]},{"@type":"ImageObject","inLanguage":"sq-AL","@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#primaryimage","url":"https:\/\/journalift.org\/wp-content\/uploads\/2023\/01\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png","contentUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2023\/01\/Kako-neprofitni-mediji-mogu-da-monetizuju-svoju-misiju.png","width":1920,"height":632},{"@type":"BreadcrumbList","@id":"https:\/\/journalift.org\/sq\/si-mediat-jofitimprurese-mund-te-monetizojne-misionin-e-tyre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/journalift.org\/sq\/"},{"@type":"ListItem","position":2,"name":"Si mediat jofitimprur\u00ebse mund t\u00eb monetizojn\u00eb misionin e tyre?"}]},{"@type":"WebSite","@id":"https:\/\/journalift.org\/sq\/#website","url":"https:\/\/journalift.org\/sq\/","name":"Journalift","description":"Journalift","publisher":{"@id":"https:\/\/journalift.org\/sq\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/journalift.org\/sq\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sq-AL"},{"@type":"Organization","@id":"https:\/\/journalift.org\/sq\/#organization","name":"Journalift","url":"https:\/\/journalift.org\/sq\/","logo":{"@type":"ImageObject","inLanguage":"sq-AL","@id":"https:\/\/journalift.org\/sq\/#\/schema\/logo\/image\/","url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/Journalift-negative.png","contentUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/04\/Journalift-negative.png","width":327,"height":104,"caption":"Journalift"},"image":{"@id":"https:\/\/journalift.org\/sq\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/journalift.org\/sq\/#\/schema\/person\/b289ec344d9783d5379be8d41961e784","name":"Journalift","image":{"@type":"ImageObject","inLanguage":"sq-AL","@id":"https:\/\/secure.gravatar.com\/avatar\/fb6c98b8ca0d9601e5ddb9f374c2cdf98e4828937dc31d1c97103ea66ffc960b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb6c98b8ca0d9601e5ddb9f374c2cdf98e4828937dc31d1c97103ea66ffc960b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb6c98b8ca0d9601e5ddb9f374c2cdf98e4828937dc31d1c97103ea66ffc960b?s=96&d=mm&r=g","caption":"Journalift"},"url":"https:\/\/journalift.org\/sq\/author\/hajdana\/"}]}},"_links":{"self":[{"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/posts\/18992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/comments?post=18992"}],"version-history":[{"count":1,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/posts\/18992\/revisions"}],"predecessor-version":[{"id":18993,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/posts\/18992\/revisions\/18993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/media\/18979"}],"wp:attachment":[{"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/media?parent=18992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/categories?post=18992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalift.org\/sq\/wp-json\/wp\/v2\/tags?post=18992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}