![\"\"](\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/02\/02-What-the-Audience-Development-team-in-Deutsche-Welle-does-1024x504.jpg\")
Sebastian Katth\u00f6ver (courtesy of Sebastian Katth\u00f6ver)<\/em><\/p><\/figcaption><\/figure>\n\n <\/p>\n\n Deutsche Welle (DW)<\/span><\/i> \u00ebsht\u00eb nj\u00eb transmetues publik nd\u00ebrkomb\u00ebtar gjerman i financuar nga buxheti federal. Ai funksionon n\u00eb 32 gjuh\u00eb me redaksi n\u00eb dhjet\u00ebra vende dhe p\u00ebrfshin televizion satelitor, radio dhe p\u00ebrmbajtje online.<\/span><\/p><\/p>\n\n Sebastian Katth\u00f6ver<\/span><\/a>, Drejtuesi i Zhvillimit t\u00eb Audienc\u00ebs n\u00eb Deutsche Welle, ka nj\u00eb ekip prej shtat\u00eb specialist\u00ebsh dhe dy praktikant\u00eb student\u00ebsh.<\/span><\/p><\/p>\n\n Dy an\u00ebtar\u00eb t\u00eb ekipit jan\u00eb ekspert\u00eb SEO q\u00eb punojn\u00eb me ueb faqen dhe gjithashtu me trajner\u00eb. Ata kryejn\u00eb auditime, ndihmojn\u00eb ekipet ta b\u00ebjn\u00eb p\u00ebrmbajtjen m\u00eb t\u00eb k\u00ebrkueshme dhe i raportojn\u00eb udh\u00ebheq\u00ebsit p\u00ebr objektivat dhe synimet rreth k\u00ebsaj \u00e7\u00ebshtje. Puna e tyre shtrihet edhe tek ekipet e buletineve dhe podkasteve n\u00eb DW.<\/span><\/p><\/li>\n\n\n\n Njer\u00ebz t\u00eb tjer\u00eb q\u00eb i raportojn\u00eb Katth\u00f6ver-it jan\u00eb p\u00ebrgjegj\u00ebs p\u00ebr media t\u00eb ndryshme sociale. Detyra e tyre \u00ebsht\u00eb t\u00eb monitorojn\u00eb ndryshimet e platformave, t\u00eb shikojn\u00eb se si t\u00eb rritet audienca e DW-s\u00eb atje dhe t\u00eb bindin ekipe t\u00eb ve\u00e7anta editoriale q\u00eb t\u00eb b\u00ebjn\u00eb ndryshime t\u00eb caktuara n\u00eb pun\u00ebn e tyre \u2013 p\u00ebr shembull, ata sugjeruan q\u00eb kanali YouTube<\/span> DW Planet A<\/span><\/a> t\u00eb hap\u00eb nj\u00eb llogari n\u00eb <\/span>TikTok<\/span><\/a> sepse tema mjedisore u ngrit n\u00eb platform\u00eb vitin e kaluar.<\/span><\/p><\/li>\n<\/ul>\n\n Ky ekip prej shtat\u00eb vetash punon n\u00eb t\u00eb gjitha 32 gjuh\u00ebt e DW-s\u00eb. K\u00ebt\u00eb tetor, rrjetet sociale t\u00eb organizat\u00ebs mblodh\u00ebn m\u00eb shum\u00eb se 915 milion\u00eb shikime. Por, si\u00e7 thekson Katth\u00f6ver, ekipit t\u00eb tij i mungojn\u00eb burimet p\u00ebr t\u00eb punuar ngusht\u00eb me \u00e7do ekip gjuh\u00ebsor n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb n\u00eb t\u00eb gjith\u00eb DW, k\u00ebshtu q\u00eb ata vler\u00ebsojn\u00eb potencialin e tyre n\u00eb tregje t\u00eb ndryshme dhe i zgjedhin redaksit\u00eb p\u00ebr t\u00eb punuar n\u00eb baz\u00eb t\u00eb k\u00ebsaj.<\/span><\/p><\/p>\n\n Zakonisht, ekipi ka nj\u00eb plan lidhur me redaksi n\u00eb gjuh\u00eb t\u00eb tjera, me t\u00eb cilat do t\u00eb punoj\u00eb n\u00eb t\u00eb ardhmen e parashikueshme. Gjithashtu, organizon edhe sesione mujore t\u00eb shk\u00ebmbimit t\u00eb njohurive t\u00eb arritshme p\u00ebr t\u00eb gjith\u00eb n\u00eb DW. N\u00eb k\u00ebt\u00eb shk\u00ebmbim, ekipi ndan trendet n\u00eb mediat sociale, rastet m\u00eb t\u00eb mira dhe mjetet e reja me gazetar\u00ebt. Katth\u00f6veri thot\u00eb se m\u00eb shum\u00eb se 800 njer\u00ebz e p\u00ebrdorin at\u00eb rregullisht, nd\u00ebrsa rreth 3000 njer\u00ebz punojn\u00eb n\u00eb DW.\u00a0<\/span><\/p><\/p>\n\n Team structure of Deutsche Welle\u2018s audience development team<\/em><\/p><\/figcaption><\/figure>\n\n <\/p>\n\n Si Drejtues i Zhvillimit t\u00eb Audienc\u00ebs, Sebastian Katth\u00f6ver optimizon strategjin\u00eb n\u00eb t\u00eb gjitha platformat me t\u00eb cilat punon ekipi i tij, duke p\u00ebrfshir\u00eb llogarit\u00eb personale t\u00eb gazetar\u00ebve n\u00eb mediat sociale. Detyra kryesore e ekipit t\u00eb tij \u00ebsht\u00eb t\u00eb sjell\u00eb rritjen e audienc\u00ebs n\u00eb ekipin editorial t\u00eb organizat\u00ebs.<\/p>\n<\/blockquote>\n\n \u201cRoli im \u00ebsht\u00eb t\u00eb jem mentesh\u00eb midis t\u00eb gjitha ekipeve t\u00eb ndryshme n\u00eb kompani mediatike. P\u00ebrpiqem t\u00eb jem zgjidh\u00ebsi i problemeve kur gj\u00ebrat jan\u00eb t\u00eb bllokuara; P\u00ebrpiqem t\u00eb flas me pal\u00ebt e p\u00ebrfshira dhe t\u00eb gjej zgjidhje\u201d, thot\u00eb Katth\u00f6veri.<\/p>\n\n Zakonisht, vazhdon ai, an\u00ebtar\u00ebt e ekipit duhet t\u00eb jen\u00eb n\u00eb gjendje t\u00eb zgjidhin gjith\u00e7ka vet\u00eb. Edhe pse ndonj\u00ebher\u00eb, bindja e disa udh\u00ebheq\u00ebsve t\u00eb ekipit redaktues p\u00ebr t\u00eb b\u00ebr\u00eb ndryshime specifike mund t\u00eb jet\u00eb sfiduese. K\u00ebtu Katth\u00f6veri vepron, duke krijuar nj\u00eb strategji p\u00ebr t\u00eb bindur k\u00ebt\u00eb person, duke mbledhur argumentet dhe duke iu drejtuar p\u00ebrs\u00ebri.
\n<\/p>\n\n Katth\u00f6veri jep nj\u00eb shembull se si ndodh kjo: \u201cKemi qen\u00eb n\u00eb kontakt shum\u00eb t\u00eb ngusht\u00eb me ekipin ton\u00eb persian p\u00ebr muajt e fundit dhe kemi diskutuar intensivisht me ta [si] t\u00eb rrisim postimet e tyre n\u00eb Instagram. Eksperti im n\u00eb fush\u00ebn e Instagram-it dhe un\u00eb diskutuam me shum\u00eb t\u00eb dh\u00ebna q\u00eb grumbulluam se postimi i shum\u00ebfisht\u00eb n\u00eb dit\u00eb \u00ebsht\u00eb m\u00eb i mir\u00eb p\u00ebr algoritmet dhe konkurrenc\u00ebn. Kur filluan demonstratat n\u00eb Iran, m\u00eb n\u00eb fund erdhi dita kur ata ran\u00eb dakord t\u00eb zbatonin ndryshimet.\u201d
\n<\/p>\n\n Si rezultat, shikimet mujore t\u00eb videove t\u00eb llogaris\u00eb <\/span>DW Persian<\/span><\/a> jan\u00eb m\u00eb shum\u00eb se trefishuar n\u00eb muajt e fundit \u2013 p\u00ebr shkak t\u00eb rritjes s\u00eb postimeve dhe p\u00ebr shkak t\u00eb rritjes s\u00eb interesit n\u00eb rajon pas fillimit t\u00eb protestave. Megjithat\u00eb, Katth\u00f6veri thekson se \u00ebsht\u00eb ende prapa disa konkurrent\u00ebve (disa prej tyre jan\u00eb <\/span>BBC Persian<\/span><\/a>, <\/span>Radio Farda<\/span><\/a> ose <\/span>Euronews Persian<\/span><\/a>), t\u00eb cil\u00ebt ekipi i monitoron nga af\u00ebr n\u00eb pun\u00ebn e tyre t\u00eb p\u00ebrditshme.<\/span><\/p><\/p>\n\n Nj\u00eb shembull tjet\u00ebr i pun\u00ebs s\u00eb p\u00ebrditshme t\u00eb Katth\u00f6ver-it do t\u00eb ishte t\u00eb ndihmonte an\u00ebtar\u00ebt e ekipit t\u00eb tij n\u00eb rregullimin e \u00e7\u00ebshtjeve si penalizimet p\u00ebr t\u00eb drejt\u00ebn e autorit n\u00eb YouTube. “K\u00ebtu \u00ebsht\u00eb udh\u00ebheq\u00ebsi im n\u00eb YouTube dhe ai mund t\u00eb ket\u00eb nevoj\u00eb p\u00ebr ndihm\u00eb nga ana ime p\u00ebr t\u00eb moderuar mes ekipit editorial, q\u00eb \u00ebsht\u00eb n\u00eb panik, dhe platform\u00ebs\u201d.
\n<\/p>\n\n N\u00eb p\u00ebrgjith\u00ebsi, kreu i ZHA nuk ka nj\u00eb “dit\u00eb tipike”. N\u00eb vend t\u00eb k\u00ebsaj, zakonisht p\u00ebrb\u00ebhet nga gj\u00ebra t\u00eb paparashikueshme, rregullimi i problemeve dhe komunikimi me ekipet editoriale \u2013 ose ata k\u00ebrkojn\u00eb k\u00ebshilla ose ekipi i zhvillimit t\u00eb audienc\u00ebs u afrohet atyre me ide.
\n<\/p>\n\n <\/p>\n\n Katth\u00f6veri shpjegon ndryshimin midis Zhvillimit t\u00eb Audienc\u00ebs dhe Angazhimit t\u00eb Audienc\u00ebs, nj\u00eb tjet\u00ebr em\u00ebr i njohur i ekipit n\u00eb kompanit\u00eb mediatike. Ai thot\u00eb se ekipi i tij \u00ebsht\u00eb m\u00eb shum\u00eb \u201csi nj\u00eb ekip mb\u00ebshtet\u00ebs, st\u00ebrvitor, k\u00ebshillues\u201d nd\u00ebrsa ekspert\u00ebt e angazhimit punojn\u00eb n\u00eb t\u00eb gjitha ekipet editoriale. \u201cRoli yn\u00eb \u00ebsht\u00eb t’i k\u00ebshillojm\u00eb dhe t’i lidhim ata. I bashkojm\u00eb, p\u00ebrpiqemi t\u00eb p\u00ebrcjellim njohuri dhe ata e sjellin at\u00eb n\u00eb produkt\u201d, shpjegon Katth\u00f6veri. P\u00ebr shembull, specialist\u00ebt e angazhimit n\u00eb anglisht punojn\u00eb mbi titujt dhe SEO dhe komunikojn\u00eb gjer\u00ebsisht me ekspert\u00ebt e SEO-s\u00eb nga ekipi i Zhvillimit t\u00eb Audienc\u00ebs.
\n<\/p>\n\n Katth\u00f6veri i raporton Manuela Kasper-Claridge-it, kryeredaktores s\u00eb\u00a0 DW-s\u00eb. Si\u00e7 thekson ai, \u00ebsht\u00eb e dobishme t\u00eb kesh mb\u00ebshtetjen e saj kur p\u00ebrpiqesh t\u00eb zbatosh ndryshime n\u00eb rutin\u00ebn editoriale t\u00eb p\u00ebrditshme, si p\u00ebr shembull t’i b\u00ebsh artikujt m\u00eb t\u00eb optimizuar SEO.<\/span><\/p><\/p>\n\n E pyetur p\u00ebr pjes\u00ebn m\u00eb interesante t\u00eb pun\u00ebs, Katth\u00f6veri p\u00ebrgjigjet: “\u00c7do dit\u00eb \u00ebsht\u00eb e ndryshme”. Mjedisi \u00ebsht\u00eb i paq\u00ebndruesh\u00ebm me \u201c postimet e Elon Musk-it dhe di\u00e7ka rreth Twitter-it ndryshohet \u00e7do 15 minuta\u201d. Katth\u00f6veri shpjegon se ekipi i tij \u00ebsht\u00eb ai q\u00eb sjell me leht\u00ebsi informacion t\u00eb ri n\u00eb redaksit\u00eb p\u00ebr t’i ndihmuar ata t\u00eb p\u00ebrshtaten. \u201cDhe ndoshta ajo q\u00eb m\u00eb p\u00eblqen n\u00eb lidhje me k\u00ebt\u00eb \u00ebsht\u00eb fakt se kjo nuk \u00ebsht\u00eb nj\u00eb pun\u00eb e leht\u00eb. Duhet t\u00eb bind\u00ebsh njer\u00ebzit, duhet t\u00eb punosh ngusht\u00eb me ta, por edhe t\u00eb respektosh ekspertiz\u00ebn e tyre dhe t\u00eb d\u00ebgjosh prej tyre se \u00e7far\u00eb mendojn\u00eb. Dhe duhet t\u00eb gjesh rrug\u00ebn e duhur\u201d.<\/p>\n\n N\u00eb krahasim, arritja e 20% ose 30% e fundit t\u00eb q\u00ebllimit \u00ebsht\u00eb gj\u00ebja m\u00eb sfiduese. Si\u00e7 shpjegon Katth\u00f6veri, shum\u00eb shpesh ai punon me gj\u00ebra q\u00eb jan\u00eb t\u00eb lehta p\u00ebr t’u optimizuar – p\u00ebr shembull, “shitja” ose paketimi i p\u00ebrmbajtjes. Megjithat\u00eb, gj\u00ebrat si ndryshimi i strategjis\u00eb s\u00eb nj\u00eb llogarie jan\u00eb m\u00eb t\u00eb v\u00ebshtira, por ekipi duhet t\u00eb b\u00ebj\u00eb t\u00eb dyja gj\u00ebrat p\u00ebr t\u00eb arritur nj\u00eb rezultat 100%. Pra, sfida \u00ebsht\u00eb t\u00eb bind\u00ebsh njer\u00ebzit q\u00eb t\u00eb shkojn\u00eb “nj\u00eb hap m\u00eb tej, edhe n\u00ebse duket shum\u00eb e v\u00ebshtir\u00eb”.<\/p>\n\n <\/p>\n\n P\u00ebr ata q\u00eb k\u00ebrkojn\u00eb nj\u00eb pun\u00eb n\u00eb Zhvillimin e Audienc\u00ebs, Katth\u00f6veri rekomandon t\u00eb provojn\u00eb praktikat, duke p\u00ebrfshir\u00eb ato t\u00eb brendshme, t\u00eb cilat jan\u00eb t\u00eb zakonshme n\u00eb organizata t\u00eb m\u00ebdha si <\/span>DW<\/span><\/i>.<\/span><\/p><\/p>\n\n Nj\u00eb tjet\u00ebr k\u00ebshill\u00eb \u00ebsht\u00eb t\u00eb q\u00ebndroni t\u00eb hapur ndaj asaj q\u00eb tregojn\u00eb t\u00eb dh\u00ebnat. \u201cNe p\u00ebrpiqemi t’u b\u00ebjm\u00eb \u00e7do rekomandim ekipeve redaktuese bazuar n\u00eb t\u00eb dh\u00ebna t\u00eb caktuara. Nuk duhet t\u00eb jet\u00eb nj\u00eb ndjenj\u00eb instinktive\u201d, thot\u00eb Katth\u00f6veri.<\/p>\n\n \u00c7far\u00eb duhet t\u00eb lexoni n\u00ebse jeni t\u00eb interesuar p\u00ebr Zhvillimin e Audienc\u00ebs:<\/p>\n\n Barry Adams\u2019 newsletter<\/span><\/a> p\u00ebr SEO<\/span><\/p><\/li>\n\n\n\n Matt Navarra<\/span><\/a> p\u00ebr mediat sociale<\/span><\/p><\/li>\n\n\n\n\u00c7far\u00eb b\u00ebn ekipi i zhvillimit t\u00eb audienc\u00ebs n\u00eb Deutsche Welle?<\/h2>\n\n
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![\"\"](\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/02\/03-tabela-1024x504.jpg\")
Rolet e Drejtuesit t\u00eb Zhvillimit t\u00eb Audienc\u00ebs dhe dita e tij e zakonshme e pun\u00ebs<\/h2>\n\n
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Dallimi midis Zhvillimit t\u00eb Audienc\u00ebs dhe Angazhimit t\u00eb Audienc\u00ebs<\/h2>\n\n
![\"\"](\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/02\/04-Difference-between-Audience-Development-and-Audience-Engagement-1024x504.jpg\")
<\/figure>\n\nKujt i raporton Drejtuesi i Zhvillimit t\u00eb Audienc\u00ebs<\/h2>\n\n
Pjes\u00ebt m\u00eb interesante dhe sfiduese t\u00eb pun\u00ebs<\/h2>\n\n
K\u00ebshilla p\u00ebr ata q\u00eb duan t\u00eb punojn\u00eb n\u00eb Zhvillimin e Audienc\u00ebs<\/h2>\n\n
![\"\"](\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/02\/05-Advice-for-those-who-want-to-work-in-Audience-Development-1024x504.jpg\")
<\/figure>\n\n\n