{"id":19876,"date":"2023-05-03T09:00:46","date_gmt":"2023-05-03T07:00:46","guid":{"rendered":"https:\/\/journalift.org\/gjenerata-z-deshiron-permbajtje-qe-eshte-faktike-interesante-dhe-lehtesisht-e-kuptueshme-kryeredaktori-i-nje-media-te-njohur-sllovake-ndan-njohurite-e-tyre\/"},"modified":"2023-05-03T10:28:53","modified_gmt":"2023-05-03T08:28:53","slug":"gjenerata-z-deshiron-permbajtje-qe-eshte-faktike-interesante-dhe-lehtesisht-e-kuptueshme-kryeredaktori-i-nje-media-te-njohur-sllovake-ndan-njohurite-e-tyre","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/gjenerata-z-deshiron-permbajtje-qe-eshte-faktike-interesante-dhe-lehtesisht-e-kuptueshme-kryeredaktori-i-nje-media-te-njohur-sllovake-ndan-njohurite-e-tyre\/","title":{"rendered":"Gjenerata Z d\u00ebshiron p\u00ebrmbajtje q\u00eb \u00ebsht\u00eb faktike, interesante dhe leht\u00ebsisht e kuptueshme: Kryeredaktori i nj\u00eb media t\u00eb njohur sllovake ndan njohurit\u00eb e tyre"},"content":{"rendered":"\n<p>REFRESHER \u00ebsht\u00eb nj\u00eb media e njohur n\u00eb internet q\u00eb shkruan rreth lajmeve dhe temave t\u00eb stilit t\u00eb jetes\u00ebs q\u00eb jan\u00eb t\u00ebrheq\u00ebse p\u00ebr audienc\u00ebn e re. T\u00eb nisura si nj\u00eb projekt i shkoll\u00ebs s\u00eb mesme, ato jan\u00eb rritur duke u renditur nd\u00ebr faqet e internetit m\u00eb t\u00eb vizituara n\u00eb Sllovaki, me 1.5 milion\u00eb lexues mujore. Q\u00ebllimi i tyre \u00ebsht\u00eb t\u00eb ndihmojn\u00eb n\u00eb nd\u00ebrtimin e nj\u00eb brezi modern me nj\u00eb mendje t\u00eb hapur, duke mos e par\u00eb bot\u00ebn si nj\u00eb binaritet t\u00eb zez\u00eb dhe t\u00eb bardh\u00eb. N\u00eb k\u00ebt\u00eb intervist\u00eb me kryeredaktorin e tyre, Matush Banoviqin, do t\u00eb eksplorojm\u00eb specifikat se si Gjenerata Z e konsumon p\u00ebrmbajtjen dhe se si REFRESHER po e p\u00ebrshtat p\u00ebrmbajtjen p\u00ebr ta b\u00ebr\u00eb m\u00eb t\u00ebrheq\u00ebse p\u00ebr ta.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-1024x504.jpg\" alt=\"\" class=\"wp-image-19841\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/02-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><p><em><span style=\"font-weight: 400;\">MATUSH BANOVIQ, Kryeredaktor n\u00eb REFRESHER SK<\/span><\/em><\/p><\/p>\n\n<p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>T\u00eb rinjt\u00eb konsumojn\u00eb p\u00ebrmbajtje lajmesh n\u00eb nj\u00eb mas\u00eb m\u00eb t\u00eb madhe se \u00e7do brez tjet\u00ebr para tyre. &#8211; MATUSH BANOVIQ, Kryeredaktor n\u00eb REFRESHER SK<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">REFRESHER \u00ebsht\u00eb z\u00ebri i brezit modern. Si duket audienca juaj?<\/h3>\n\n<p><\/p>\n\n<p>Shumica e lexuesve tan\u00eb jan\u00eb nga 15 deri n\u00eb 30 vje\u00e7, q\u00eb vjen n\u00ebn Gjenerata Z, por ne u drejtohemi edhe brezave m\u00eb t\u00eb vjet\u00ebr. Ne fokusohemi n\u00eb ofrimin e p\u00ebrmbajtjes p\u00ebr \u00e7do mosh\u00eb. N\u00eb p\u00ebrputhje me vlerat tona, ne mb\u00ebshtesim lirin\u00eb dhe toleranc\u00ebn, prandaj synojm\u00eb kryesisht lexuesit me mendime liberale q\u00eb jetojn\u00eb n\u00eb qytete m\u00eb t\u00eb m\u00ebdha.<\/p>\n\n<h3 class=\"wp-block-heading\">Kur flasim p\u00ebr Gjenerat\u00ebn Z, cilat jan\u00eb specifikat n\u00eb m\u00ebnyr\u00ebn se si ata konsumojn\u00eb p\u00ebrmbajtjen?<\/h3>\n\n<p><\/p>\n\n<p>Gjenerata Z d\u00ebshiron qasje n\u00eb ngjarjet sapo t\u00eb ndodhin. Ata duan q\u00eb p\u00ebrmbajtja t\u00eb shprehet thjesht, t\u00eb jet\u00eb interesante dhe faktikisht e sakt\u00eb. \u00c7el\u00ebsi i suksesit \u00ebsht\u00eb p\u00ebrqendrimi n\u00eb tema t\u00eb paeksploruara, t\u00eb r\u00ebnd\u00ebsishme p\u00ebr to. Por \u00ebsht\u00eb gjithashtu e v\u00ebrtet\u00eb q\u00eb Gjenerata Z \u00ebsht\u00eb m\u00eb k\u00ebrkuese dhe duhet m\u00eb shum\u00eb p\u00ebrpjekje p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen e tyre. Nuk ndodh q\u00eb t\u00eb interesohen aq shum\u00eb p\u00ebr nj\u00eb tem\u00eb sa t\u00eb vizitojn\u00eb nj\u00eb faqe interneti duke klikuar mbi nj\u00eb postim n\u00eb Instagram, zakonisht k\u00ebnaqen duke par\u00eb \u201cfeed\u201d-in n\u00eb rrjetet sociale. Duhet m\u00eb shum\u00eb p\u00ebr t&#8217;i \u00e7uar ato n\u00eb ueb-faqen ton\u00eb.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00c7far\u00eb formatesh preferon t\u00eb konsumoj\u00eb Gjenerata Z?<\/h3>\n\n<p><\/p>\n\n<p>Audienca jon\u00eb m\u00eb e re \u00ebsht\u00eb me t\u00eb v\u00ebrtet\u00eb e interesuar p\u00ebr videot n\u00eb kanalin ton\u00eb n\u00eb Youtube dhe gjithashtu anketat e shkurtra n\u00eb ueb-faqen jan\u00eb shum\u00eb t\u00eb njohura, ku ne jemi pionier\u00eb n\u00eb mesin e mediave sllovake.<\/p>\n\n<h3 class=\"wp-block-heading\">Ju p\u00ebrdorni nj\u00eb model abonimi p\u00ebr REFRESHER. A mund t\u00eb ndani p\u00ebrvoj\u00ebn tuaj me gatishm\u00ebrin\u00eb e Gjenerat\u00ebs Z p\u00ebr t\u00eb paguar p\u00ebr p\u00ebrmbajtjen n\u00eb internet?<\/h3>\n\n<p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Sipas p\u00ebrvoj\u00ebs time, Gjenerata Z \u00ebsht\u00eb <\/span><a href=\"https:\/\/journalift.org\/sq\/pse-nuk-duhet-te-hiqni-dore-nga-modeli-i-abonimit\/\"><span style=\"font-weight: 400;\">m\u00eb e gatshme t\u00eb paguaj\u00eb p\u00ebr p\u00ebrmbajtje<\/span><\/a><span style=\"font-weight: 400;\"> kur ofrojm\u00eb nj\u00eb zbritje p\u00ebr abonimet. P\u00ebr shembull, koh\u00ebt e fundit kemi nisur nj\u00eb promocion prej 0,33 EUR p\u00ebr jav\u00ebn e par\u00eb, i cili t\u00ebrhoqi abonent\u00eb t\u00eb rinj. Gjenerata Z zakonisht k\u00ebrkon temat, t\u00eb cilat nuk i gjejn\u00eb n\u00eb media t\u00eb tjera, p\u00ebrmbajtjen q\u00eb \u00ebsht\u00eb unike ose e paraqitur n\u00eb nj\u00eb m\u00ebnyr\u00eb unike, si\u00e7 jan\u00eb intervista, tregime frym\u00ebzuese, tema t\u00eb diskutueshme ose p\u00ebrgjigje p\u00ebr pyetjet e tyre (p.sh. edukimi seksual). Nga ana tjet\u00ebr, nuk jan\u00eb t\u00eb interesuar p\u00ebr tema t\u00eb v\u00ebshtira. Dhe meq\u00eb ra fjala, ne jemi gjithmon\u00eb duke punuar p\u00ebr ta b\u00ebr\u00eb jasht\u00ebzakonisht t\u00eb leht\u00eb p\u00ebr p\u00ebrdoruesit tan\u00eb blerjen e abonimeve, n\u00eb t\u00eb v\u00ebrtet\u00eb vet\u00ebm me nj\u00eb klik. P\u00ebr shembull, blerja e abonimeve me mesazh.<\/span><\/p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-1024x504.jpg\" alt=\"\" class=\"wp-image-19845\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/03-You-use-a-subscription-model-for-REFRESHER.-Can-you-share-your-experience-with-Gen-Zs-willingness-to-pay-for-online-content.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">\u00c7far\u00eb mendoni p\u00ebr stereotipet e zakonshme p\u00ebr Gjenerat\u00ebn Z, se ata jan\u00eb p\u00ebrtac\u00eb apo q\u00eb &#8220;t\u00eb rinjt\u00eb nuk k\u00ebrkojn\u00eb lajme, por lajmet i gjen ata&#8221;? A e keni v\u00ebrejtur k\u00ebt\u00eb n\u00eb p\u00ebrvoj\u00ebn tuaj?<\/h3>\n\n<p><\/p>\n\n<p>P\u00ebr mendimin tim, k\u00ebto hipoteza jan\u00eb mjaft t\u00eb gabuara. Guxoj t\u00eb them se t\u00eb rinjt\u00eb, ve\u00e7an\u00ebrisht ata t\u00eb mosh\u00ebs 15-25 vje\u00e7, konsumojn\u00eb p\u00ebrmbajtje vullnetarisht dhe shpesh konsumojn\u00eb p\u00ebrmbajtje lajmesh n\u00eb mas\u00eb m\u00eb t\u00eb madhe se \u00e7do brez tjet\u00ebr para tyre. Natyrisht, kjo \u00ebsht\u00eb p\u00ebr shkak t\u00eb aksesit n\u00eb internet dhe rrjetet sociale.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>P\u00ebrvoja dhe t\u00eb dh\u00ebnat tona tregojn\u00eb se audienca e re \u00ebsht\u00eb e interesuar p\u00ebr p\u00ebrmbajtjen e lajmeve n\u00ebse ato shp\u00ebrndahen n\u00eb nj\u00eb m\u00ebnyr\u00eb t\u00eb kuptueshme, duke shpjeguar se si ndikon tek ata. &#8211; MATUSH BANOVIQ, Kryeredaktor n\u00eb REFRESHER SK<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Si e rregulloni p\u00ebrmbajtjen tuaj p\u00ebr ta b\u00ebr\u00eb at\u00eb m\u00eb t\u00ebrheq\u00ebse p\u00ebr Gjenerat\u00ebn Z?<\/h3>\n\n<p><\/p>\n\n<p>Ne p\u00ebrdorim tituj m\u00eb t\u00eb thjesht\u00eb dhe gjithmon\u00eb p\u00ebrdorim &#8220;ti&#8221; n\u00eb tituj. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb gjesh nj\u00eb balanc\u00eb t\u00eb mir\u00eb; ne nuk duam t\u00eb ting\u00ebllojm\u00eb si lajme t\u00eb tabloideve apo klikimeve, por duam ta b\u00ebjm\u00eb ato t\u00ebrheq\u00ebse dhe leht\u00ebsisht t\u00eb kuptueshme. Zakonisht nuk shkruajm\u00eb p\u00ebr tema si politika e jashtme; n\u00eb vend t\u00eb k\u00ebsaj, ne fokusohemi mbi tema q\u00eb kan\u00eb nj\u00eb ndikim t\u00eb drejtp\u00ebrdrejt\u00eb n\u00eb jet\u00ebn e Gjenerat\u00ebs Z.<\/p>\n\n<h3 class=\"wp-block-heading\"><p>Por ju keni REFRESHER News, i cili informon p\u00ebr ngjarjet aktuale si nga Sllovakia ashtu edhe p\u00ebr \u00e7\u00ebshtjet e jashtme.<\/p><\/h3>\n\n<p><\/p>\n\n<p>Po, por edhe k\u00ebtu strategjia jon\u00eb \u00ebsht\u00eb q\u00eb t\u00eb kemi tituj t\u00ebrheq\u00ebs\u00eb p\u00ebr Gjenerat\u00ebn Z, m\u00eb t\u00eb relaksuar, t\u00eb fokusuar n\u00eb ndikimin q\u00eb ndonj\u00eb ngjarje mund t\u00eb ket\u00eb n\u00eb jet\u00ebn e tyre. Gjuha \u00ebsht\u00eb \u00e7el\u00ebsi. Ne shpesh shkruajm\u00eb p\u00ebr lajmet p\u00ebr t\u00eb cilat shkruajn\u00eb t\u00eb gjith\u00eb, por gjithashtu duhet t\u00eb gjejm\u00eb temat t\u00eb cilat jan\u00eb unike ose t&#8217;i shikojm\u00eb ato nga k\u00ebndv\u00ebshtrimet e reja p\u00ebr t&#8217;i b\u00ebr\u00eb m\u00eb t\u00ebrheq\u00ebse p\u00ebr Gjenerat\u00ebn Z.<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Shembull i nj\u00eb titulli nga Refresher News i krijuar p\u00ebr Gjenerat\u00ebn Z: Refresher informon p\u00ebr faktin se Slovak Land Fund po publikon rregullisht nj\u00eb list\u00eb t\u00eb pronar\u00ebve t\u00eb paidentifikuar t\u00eb tokave me titullin: \u201cA keni trash\u00ebguar nj\u00eb tok\u00eb pas paraardh\u00ebsve tuaj? Zbulojeni leht\u00ebsisht n\u00eb list\u00ebn e tyre t\u00eb re, ndoshta as nuk e dinit p\u00ebr t\u00eb.\u201d<\/p><\/blockquote><\/figure>\n\n<p><p>\u00a0<\/p><\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/refresher.sk\/130953-Zdedil-si-na-Slovensku-pozemok-po-svojich-predkoch-V-tomto-novom-zozname-to-lahko-zistis-mozno-si-o-tom-ani-nevedel\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-1024x504.jpg\" alt=\"\" class=\"wp-image-19849\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/04-But-you-do-have-REFRESHER-News-which-informs-about-current-events-both-from-Slovakia-and-foreign-affairs.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\">Si ju lindi ideja p\u00ebr t\u00eb nisur REFRESHER News dhe si dallohet nga faqja kryesore e internetit, REFRESHER?<\/h3>\n\n<p><\/p>\n\n<p>Ne pam\u00eb interes tek lexuesit tan\u00eb p\u00ebr lajme. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, ne nuk donim q\u00eb REFRESHER t\u00eb humbiste q\u00ebllimin e tij t\u00eb nj\u00eb rrjeti q\u00eb merret me stilin e jetes\u00ebs dhe nuk donim q\u00eb faqja jon\u00eb kryesore t\u00eb ishte plot me tema t\u00eb v\u00ebshtira, raportuese ose analitike. Dallimi \u00ebsht\u00eb prandaj n\u00eb p\u00ebrmbajtje. REFRESHER News informon n\u00eb m\u00ebnyr\u00eb eksplicite p\u00ebr lajme dhe intervista mbi aktualitetin, nd\u00ebrsa REFRESHER tani fokusohet dhe pozicionohet si nj\u00eb portal q\u00eb merret me stilin e jetes\u00ebs. Ne gjithashtu kemi ndar\u00eb kanalet tona t\u00eb rrjeteve sociale p\u00ebrve\u00e7 Facebook-ut, pasi shumica e trafikut ton\u00eb vjen nga Facebook-u.<\/p>\n\n<h3 class=\"wp-block-heading\">Roli i rrjeteve sociale \u00ebsht\u00eb padyshim shum\u00eb i r\u00ebnd\u00ebsish\u00ebm kur angazhohet Gjenerata Z. Cilat platforma p\u00ebrdorni dhe si krijoni p\u00ebrmbajtje p\u00ebr secil\u00ebn prej tyre?<\/h3>\n\n<p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Ne p\u00ebrdorim t\u00eb gjitha platformat dhe n\u00eb thelb t\u00eb gjitha llojet e p\u00ebrmbajtjes q\u00eb ato ofrojn\u00eb. Kemi Youtube, Facebook, Instagram, <\/span><a href=\"https:\/\/journalift.org\/sq\/te-rinjte-marrin-gjithnje-e-me-shume-lajme-ne-tiktok-cfare-do-te-thote-kjo-per-mediat\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\"> dhe LinkedIn. REFRESHER News ka nj\u00eb kanal q\u00eb \u00ebsht\u00eb i ndar\u00eb nga REFRESHER, n\u00eb Instagram, Youtube dhe TikTok. Audienca e synuar \u00ebsht\u00eb e ndryshme n\u00eb secil\u00ebn platform\u00eb dhe ne e rregullojm\u00eb p\u00ebrmbajtjen dhe form\u00ebn e saj n\u00eb p\u00ebrputhje me rrethanat.<\/span><\/p><\/p>\n\n<h3 class=\"wp-block-heading\">A mund t\u00eb jepni disa shembuj?<\/h3>\n\n<p><\/p>\n\n<p>Ne p\u00ebrdorim tituj t\u00eb ndrysh\u00ebm p\u00ebr t\u00eb nj\u00ebjtin lajm. P\u00ebr shembull, n\u00eb artikullin q\u00eb informon p\u00ebr mund\u00ebsin\u00eb e shtyrjes s\u00eb deklarat\u00ebs tatimore, k\u00ebshtu kemi p\u00ebrdorur titujt:<\/p>\n\n<p><p><span style=\"font-weight: 400;\">Ueb-faqja: Ky truk do t&#8217;ju kursej\u00eb 600 euro, keni 10 dit\u00ebt e fundit p\u00ebr ta p\u00ebrdorur at\u00eb. Kontrolloni n\u00ebse mund ta p\u00ebrdorni<br\/><\/span><span style=\"font-weight: 400;\">K\u00ebrkimi n\u00eb Google: PARA SHTES\u00cb: Ky truk tatimor do t&#8217;ju kursej\u00eb 600 euro<\/span><\/p><\/p>\n\n<h3 class=\"wp-block-heading\">A k\u00ebrkon ndonj\u00eb nga platformat m\u00eb shum\u00eb p\u00ebrpjekje se t\u00eb tjerat?<\/h3>\n\n<p><\/p>\n\n<p>Fokusin m\u00eb t\u00eb madh e kemi v\u00ebn\u00eb n\u00eb kanalin ton\u00eb n\u00eb Instagram, pasi q\u00eb k\u00ebrkon nj\u00eb prezantim t\u00eb ndrysh\u00ebm t\u00eb temave, m\u00eb vizual. Aty ne shesim artikuj p\u00ebrmes nj\u00eb s\u00ebr\u00eb tregimesh dhe p\u00ebrdorim t\u00eb gjitha mund\u00ebsit\u00eb e Instagramit p\u00ebr ta rritur sa m\u00eb shum\u00eb angazhimin. Sipas p\u00ebrvoj\u00ebs s\u00eb ekipit ton\u00eb t\u00eb Brand Engagement, qasja m\u00eb efektive n\u00eb kanalin e TikTok-ut t\u00eb REFRESHER News p\u00ebrfshin shfaqjen e ekranit t\u00eb printuar t\u00eb artikullit n\u00eb sfond dhe fytyr\u00ebn e redaktorit n\u00eb plan t\u00eb par\u00eb. Redaktori m\u00eb pas ritregon artikullin &#8220;nga Gjenerata Z n\u00eb Gjenerat\u00ebn Z&#8221; &#8211; duke p\u00ebrdorur fjalorin e p\u00ebrshtatur p\u00ebr Gjenerat\u00ebn Z. Megjith\u00ebse ky aktivitet nuk sjell shum\u00eb trafik n\u00eb faqen ton\u00eb, \u00ebsht\u00eb thelb\u00ebsor p\u00ebr rritjen e nd\u00ebrgjegj\u00ebsimit p\u00ebr brendin ton\u00eb.<\/p>\n\n<p><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@refreshersk\/video\/7206237851418103045\" data-video-id=\"7206237851418103045\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@refreshersk\" href=\"https:\/\/www.tiktok.com\/@refreshersk?refer=embed\">@refreshersk<\/a> <p>Sopozeraj dokonca a zisti jeho obsah \ud83d\udc40 Na svete je nov\u00fd pracovn\u00fd zo\u0161it ur\u010den\u00fd pre \u013eud\u00ed vo veku 15 a\u017e 19 rokov. T\u00fdka sa partnerskej a sexu\u00e1lnej v\u00fdchovy a pou\u017e\u00edva\u0165 ho m\u00f4\u017eu gymn\u00e1zi\u00e1 \u010di stredn\u00e9 \u0161koly. Dostupn\u00fd je zadarmo online. <a title=\"refreshersk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/refreshersk?refer=embed\">#refreshersk<\/a> <a title=\"news\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/news?refer=embed\">#news<\/a> <a title=\"slovakia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slovakia?refer=embed\">#slovakia<\/a> <a title=\"slovensko\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slovensko?refer=embed\">#slovensko<\/a> <a title=\"school\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/school?refer=embed\">#school<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"tiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktok?refer=embed\">#tiktok<\/a> <a title=\"like\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/like?refer=embed\">#like<\/a> <a title=\"coment\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/coment?refer=embed\">#coment<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - REFRESHER\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7206237858733722373?refer=embed\">\u266c original sound &#8211; REFRESHER<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n<h3 class=\"wp-block-heading\">A mund ta p\u00ebrshkruani m\u00eb shum\u00eb rolin e ekipit t\u00eb Brand Engagement? \u00c7far\u00eb kriteresh duhet t\u00eb plot\u00ebsoj\u00eb nj\u00eb an\u00ebtar i ekipit?<\/h3>\n\n<p><\/p>\n\n<p>Ne kemi nj\u00eb ekip prej 5 personash q\u00eb punojn\u00eb vet\u00ebm n\u00eb postimet n\u00eb Instagram dhe TikTok. Njohja e rrjeteve sociale dhe algoritmeve t\u00eb tyre \u00ebsht\u00eb thelb\u00ebsore, un\u00eb do t\u00eb thoja se ata duhet t\u00eb jetojn\u00eb me rrjetet sociale, t\u00eb ndjekin trendet, t\u00eb din\u00eb se \u00e7far\u00eb \u00ebsht\u00eb aktuale n\u00eb TikTok tani, t\u00eb ndjekin mediat e huaja dhe se si ato ofrojn\u00eb p\u00ebrmbajtje n\u00eb mediat sociale. Ata nuk kan\u00eb nevoj\u00eb t\u00eb ken\u00eb arsim gazetaresk, por mendimi kritik \u00ebsht\u00eb i pashmangsh\u00ebm, ata duhet ta kuptojn\u00eb informacionin q\u00eb po p\u00ebrcjellin. \u00cbsht\u00eb si nj\u00eb kamarier n\u00eb restorant.<\/p>\n\n<h3 class=\"wp-block-heading\">Sa kushton krijimi i p\u00ebrmbajtjes posa\u00e7\u00ebrisht p\u00ebr rrjetet sociale n\u00eb krahasim me formatet tradicionale?<\/h3>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-1024x504.jpg\" alt=\"\" class=\"wp-image-19857\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/05-How-costly-is-it-to-create-content-specifically-for-social-media-compared-to-traditional-formats-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<p>Ekipi yn\u00eb redaktues krijon 99% t\u00eb p\u00ebrmbajtjes, k\u00ebshtu q\u00eb sh\u00ebrben si mb\u00ebshtetje p\u00ebr temat p\u00ebr t\u00eb cilat shkruhet tashm\u00eb. Roli i tyre \u00ebsht\u00eb ta b\u00ebjn\u00eb p\u00ebrmbajtjen m\u00eb t\u00ebrheq\u00ebse dhe sigurisht, ne duam q\u00eb lexuesit t\u00eb vizitojn\u00eb faqen ton\u00eb t\u00eb internetit n\u00eb fund. Rrjetet sociale sh\u00ebrbejn\u00eb si nj\u00eb &#8220;teaser&#8221; p\u00ebr t\u00eb gjeneruar interes. P\u00ebr m\u00eb tep\u00ebr, kemi nj\u00eb ekip t\u00eb ve\u00e7ant\u00eb q\u00eb merret vetem me video, por nj\u00eb pjes\u00eb e r\u00ebnd\u00ebsishme e pun\u00ebs s\u00eb tyre \u00ebsht\u00eb krijimi i p\u00ebrmbajtjes p\u00ebr partneritete me pages\u00eb.<\/p>\n\n<h3 class=\"wp-block-heading\">Natyrisht, rrjetet sociale sjellin nj\u00eb pjes\u00eb t\u00eb konsiderueshme t\u00eb trafikut t\u00eb p\u00ebrgjithsh\u00ebm. Si duket n\u00eb redaksin\u00eb tuaj kur, p\u00ebr shembull, Facebook-u nuk funksionon p\u00ebr disa or\u00eb, si\u00e7 ndodhi disa muaj m\u00eb par\u00eb?<\/h3>\n\n<p><\/p>\n\n<p>Gjith\u00e7ka \u00ebsht\u00eb n\u00eb flak\u00eb dhe na z\u00eb paniku \ud83d\ude00 Jo shum\u00eb koh\u00eb m\u00eb par\u00eb, ne ishim shum\u00eb t\u00eb varur nga Facebook-u, dhe pat\u00ebm nj\u00eb r\u00ebnie t\u00eb ndjeshme t\u00eb trafikut n\u00eb Facebook. Ka pasur raste kur na sillte 50% t\u00eb trafikut t\u00eb p\u00ebrgjithsh\u00ebm. Ne po p\u00ebrpiqemi t\u00eb eliminojm\u00eb var\u00ebsin\u00eb ton\u00eb nga Facebook-u sa m\u00eb shum\u00eb q\u00eb t\u00eb mundemi.<\/p>\n\n<h3 class=\"wp-block-heading\">Si po e b\u00ebni k\u00ebt\u00eb?<\/h3>\n\n<p><\/p>\n\n<p><p><span style=\"font-weight: 400;\">Po planifikojm\u00eb t\u00eb b\u00ebjm\u00eb disa p\u00ebrmir\u00ebsime n\u00eb aplikacionin ton\u00eb, gjithashtu po zbatojm\u00eb <\/span><span style=\"font-weight: 400;\">REMP<\/span><span style=\"font-weight: 400;\"> (platforma e angazhimit t\u00eb lexuesit dhe fitimit t\u00eb parave) p\u00ebr t&#8217;u shk\u00ebputur nga platformat e pal\u00ebve t\u00eb treta. Kur flasim p\u00ebr aplikacionin REFRESHER, ne e optimizojm\u00eb at\u00eb p\u00ebr t&#8217;iu p\u00ebrshtatur nevojave t\u00eb Gjenerat\u00ebs Z, ve\u00e7an\u00ebrisht p\u00ebr ta b\u00ebr\u00eb at\u00eb t\u00eb duket m\u00eb shum\u00eb si nj\u00eb &#8220;feed&#8221; i rrjeteve sociale. Ne duam q\u00eb audienca jon\u00eb kryesore\u00a0 t\u00eb konsumoj\u00eb p\u00ebrmbajtjen ton\u00eb kryesisht n\u00eb aplikacionin ton\u00eb, n\u00eb vend t\u00eb Facebook-ut.<\/span><\/p><\/p>\n\n<h3 class=\"wp-block-heading\">Si i inkurajoni lexuesit q\u00eb t\u00eb vijn\u00eb n\u00eb aplikacion dhe uebfaqe?<\/h3>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-1024x504.jpg\" alt=\"\" class=\"wp-image-19861\" srcset=\"https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-1024x504.jpg 1024w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-300x148.jpg 300w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website-768x378.jpg 768w, https:\/\/journalift.org\/wp-content\/uploads\/2023\/04\/06-How-do-you-encourage-readers-to-come-to-the-app-and-the-website.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<p>When N\u00ebp\u00ebrmjet njoftimeve push dhe buletineve. Njoftimet push funksionojn\u00eb mir\u00eb si n\u00eb angazhimin e Gjenerat\u00ebs Z ashtu edhe n\u00eb angazhimin e gjeneratave t\u00eb vjetra. Kur b\u00ebhet fjal\u00eb p\u00ebr marketingun me email, ne e dim\u00eb se funksionon mir\u00eb dhe mezi presim ta provojm\u00eb at\u00eb me REMP. Tani p\u00ebr tani buletinet tona jan\u00eb t\u00eb automatizuara, por ne kemi plane t\u00eb punojm\u00eb n\u00eb strategjin\u00eb ton\u00eb t\u00eb buletinit dhe t&#8217;i b\u00ebjm\u00eb buletinet tona m\u00eb t\u00eb personalizuara dhe editoriale, n\u00eb vend t\u00eb nj\u00eb liste t\u00eb artikujve t\u00eb fundit, t\u00eb krijuar automatikisht.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00c7far\u00eb mendoni p\u00ebr angazhimin e ndikuesve p\u00ebr promovimin e p\u00ebrmbajtjes? A p\u00ebrputhet kjo me p\u00ebrmbajtjen e lajmeve?<\/h3>\n\n<p><\/p>\n\n<p>Ndikuesit q\u00eb jan\u00eb t\u00eb njohur n\u00eb mesin e Gjenerat\u00ebs Z ndihmojn\u00eb p\u00ebr t\u00eb krijuar nj\u00eb imazh zbavit\u00ebs t\u00eb REFRESHER, por bashk\u00ebpunime t\u00eb tilla shihen kryesisht n\u00eb rrjetet sociale. Ne i p\u00ebrdorim ato kryesisht p\u00ebr promovimin e partner\u00ebve tan\u00eb reklamues\u00eb, dhe ky \u00ebsht\u00eb nj\u00eb partneritet me p\u00ebrfitim reciprok. Megjithat\u00eb, p\u00ebrmbajtja jon\u00eb editoriale prodhohet n\u00eb m\u00ebnyr\u00eb t\u00eb pavarur dhe t\u00eb lir\u00eb, dhe kjo duhet t\u00eb ndahet. Sipas k\u00ebndv\u00ebshtrimit tim, t\u00eb kesh nj\u00eb gazetar i cili gjithashtu ndiqet nga shum\u00eb njer\u00ebz (si Monika T\u00f3dov\u00e1 nga Dennik N) q\u00eb ndan p\u00ebrmbajtjen n\u00eb Instagram mund t\u00eb ndihmoj\u00eb brendin tuaj. Dhe n\u00ebse nj\u00eb ndikues gjen nj\u00eb tem\u00eb interesante n\u00eb p\u00ebrmbajtjen ton\u00eb dhe e ndan at\u00eb, ne natyrisht p\u00ebrfitojm\u00eb nga kjo.<\/p>\n\n<h3 class=\"wp-block-heading\">Sa vje\u00e7 \u00ebsht\u00eb ekipi i REFRESHER-it?<\/h3>\n\n<p><\/p>\n\n<p>Ekipi yn\u00eb redaktues \u00ebsht\u00eb nga mosha 20 deri n\u00eb 40 vje\u00e7. T\u00eb rinj dhe gjithashtu t\u00eb moshuar vijn\u00eb e shkojn\u00eb rregullisht, \u00ebsht\u00eb nj\u00eb proces i natyrsh\u00ebm. Ekipi i angazhimit t\u00eb brendit \u00ebsht\u00eb Gjenerata Z n\u00eb m\u00ebnyr\u00eb eksplicite, p\u00ebr t\u00eb qen\u00eb n\u00eb gjendje t\u00eb &#8216;p\u00ebrkthej\u00eb&#8217; p\u00ebrmbajtjen n\u00eb gjuh\u00ebn e Gjenerat\u00ebs Z.<\/p>\n\n<h3 class=\"wp-block-heading\">A besoni se \u00ebsht\u00eb e mundur t\u00eb krijoni p\u00ebrmbajtje t\u00ebrheq\u00ebse p\u00ebr Gjenerat\u00ebn Z n\u00ebse redaksia juaj \u00ebsht\u00eb pak m\u00eb e vjet\u00ebr dhe m\u00eb pak e aft\u00eb p\u00ebr teknologjin\u00eb? \u00c7far\u00eb do t&#8217;i rekomandonit nj\u00eb mediaje t\u00eb till\u00eb, nga t\u00eb fillojn\u00eb?<\/h3>\n\n<p><\/p>\n\n<p>E v\u00ebrej q\u00eb kjo tashm\u00eb po ndodh, shum\u00eb redaksi kan\u00eb nj\u00eb praktikant t\u00eb ri nga Gjenerata Z, i cili, p\u00ebr shembull, interviston redaktor\u00eb ose b\u00ebn video live n\u00eb Instagram. Un\u00eb do t\u00eb rekomandoja t\u00eb pun\u00ebsoni nj\u00eb person nga Gjenerata Z, i cili do t\u00eb jet\u00eb &#8216;p\u00ebrkthyes&#8217; n\u00eb gjuh\u00ebn e t\u00eb rinjve. Kjo nuk lidhet drejtp\u00ebrdrejt me konvertimet, por \u00ebsht\u00eb thelb\u00ebsore p\u00ebr nd\u00ebrtimin e vet\u00ebdijes p\u00ebr brendin n\u00eb rrjetet sociale.<\/p>\n\n<p><p><em><b>Mohim p\u00ebrgjegj\u00ebsie: Ky artikull u botua fillimisht n\u00eb <\/b><a href=\"https:\/\/fatchillimedia.com\/blog\/gen-z-wants-content-that-is-factual-interesting-and-easily-understandable-refreshers-chief-editor-shares-how-they-connect-with-young-audiences\/\"><b>Fat Chilli Media<\/b><\/a><b>.<\/b><\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REFRESHER \u00ebsht\u00eb nj\u00eb media e njohur n\u00eb internet q\u00eb shkruan rreth lajmeve dhe temave t\u00eb stilit t\u00eb jetes\u00ebs q\u00eb jan\u00eb t\u00ebrheq\u00ebse p\u00ebr audienc\u00ebn e re. T\u00eb nisura si nj\u00eb projekt i shkoll\u00ebs s\u00eb mesme, ato jan\u00eb rritur duke u renditur nd\u00ebr faqet e internetit m\u00eb t\u00eb vizituara n\u00eb Sllovaki, me 1.5 milion\u00eb lexues mujore. Q\u00ebllimi [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":19866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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