{"id":3441,"date":"2021-05-04T09:53:11","date_gmt":"2021-05-04T09:53:11","guid":{"rendered":"https:\/\/journalift.org\/cfare-mund-te-mesojne-mediat-e-pavarura-nga-sipermarresit\/"},"modified":"2021-07-01T13:04:29","modified_gmt":"2021-07-01T13:04:29","slug":"cfare-mund-te-mesojne-mediat-e-pavarura-nga-sipermarresit","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/cfare-mund-te-mesojne-mediat-e-pavarura-nga-sipermarresit\/","title":{"rendered":"\u00c7far\u00eb mund t\u00eb m\u00ebsojn\u00eb mediat e pavarura nga sip\u00ebrmarr\u00ebsit?"},"content":{"rendered":"\n
Duke shikuar nga anash biznesin mediatik, por shpesh i p\u00ebrfshir\u00eb si konsulent ose bashk\u00ebpun\u00ebtor n\u00eb disa projekte, v\u00ebrejta se ekzistojn\u00eb dy modele themelore t\u00eb pun\u00ebs q\u00eb mund t\u00eb p\u00ebrfshijn\u00eb pothuajse t\u00eb gjitha mediat n\u00eb rajonin ton\u00eb.<\/p>\n\n\n\n
Nga nj\u00ebra an\u00eb, ka media q\u00eb shikojn\u00eb vet\u00ebm interesat komerciale t\u00eb themeluesve dhe ndjekin profitin me \u00e7do kusht – zakonisht n\u00eb kosto t\u00eb cil\u00ebsis\u00eb dhe integritetit. P\u00ebrball\u00eb k\u00ebtyre, ka media q\u00eb p\u00ebrpiqen t\u00eb b\u00ebjn\u00eb pun\u00ebn e tyre n\u00eb m\u00ebnyr\u00eb profesionale dhe n\u00eb p\u00ebrputhje me standardet m\u00eb t\u00eb mira t\u00eb profesionit, duke u mb\u00ebshtetur n\u00eb financimin nga donator\u00ebt dhe projektet.<\/p>\n\n\n\n
Modeli i par\u00eb sjell deri n\u00eb cil\u00ebsi t\u00eb ul\u00ebt, degradim t\u00eb profesionit dhe p\u00ebrmbajtjes q\u00eb k\u00ebnaq instinktet m\u00eb t\u00eb ulta t\u00eb audienc\u00ebs. I dyti, edhe pse ofron cil\u00ebsi, nuk adreson nj\u00eb \u00e7\u00ebshtje shum\u00eb t\u00eb r\u00ebnd\u00ebsishme – q\u00ebndrueshm\u00ebrin\u00eb afatgjate t\u00eb biznesit.<\/p>\n\n\n\n
N\u00ebse i tregojm\u00eb n\u00eb grafik k\u00ebta dy modeleve, ato do t\u00eb vizatohen n\u00eb dy skajet e kund\u00ebrta t\u00eb t\u00eb nj\u00ebjtit bosht. Megjithat\u00eb, besoj se gj\u00ebrat nuk jan\u00eb aq nj\u00eb-dimensionale dhe se \u00ebsht\u00eb e mundur t\u00eb gjesh dhe zhvillosh nj\u00eb biznes-model t\u00eb q\u00ebndruesh\u00ebm. P\u00ebr t\u00eb arritur k\u00ebt\u00eb, <\/span>biznesi mediatik duhet t\u00eb shihet si nj\u00eb biznes<\/strong>, e kjo ndryshon ndjesh\u00ebm k\u00ebndin e shikimit dhe veglat q\u00eb do t’i p\u00ebrdorim n\u00eb rrug\u00ebn drejt q\u00ebllimit.<\/span><\/p>\n\n\n\n A do t\u00eb thot\u00eb kjo heqje dore nga ato q\u00ebllime t\u00eb mira dhe t\u00eb sakta p\u00ebr shkak t\u00eb cilave vendos\u00ebt t\u00eb merreni gazetari?<\/p>\n\n\n\n Sigurisht q\u00eb jo, por duhet t\u00eb jeni t\u00eb vet\u00ebdijsh\u00ebm p\u00ebr kushtet reale t\u00eb tregut, se rruga do t\u00eb jet\u00eb sfiduese dhe se dikush n\u00eb ekip do t\u00eb duhet t\u00eb pajiset me njohuri dhe aft\u00ebsi biznesi, pasi kjo \u00ebsht\u00eb m\u00ebnyra e vetme p\u00ebr t\u00eb krijuar kushte me kalimin e koh\u00ebs p\u00ebr t\u00eb mos u var\u00eb nga askush p\u00ebrve\u00e7 pun\u00ebs tuaj.\r\n<\/p>\n\n\n\n