{"id":4750,"date":"2021-05-19T13:28:30","date_gmt":"2021-05-19T13:28:30","guid":{"rendered":"https:\/\/journalift.org\/podkast-nje-mundesi-per-mediat-dhe-autoret-apo-vetem-nje-trend-afatshkurter\/"},"modified":"2021-07-01T13:04:03","modified_gmt":"2021-07-01T13:04:03","slug":"podkast-nje-mundesi-per-mediat-dhe-autoret-apo-vetem-nje-trend-afatshkurter","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/podkast-nje-mundesi-per-mediat-dhe-autoret-apo-vetem-nje-trend-afatshkurter\/","title":{"rendered":"Podkast \u2013 nj\u00eb mund\u00ebsi p\u00ebr mediat dhe autor\u00ebt, apo vet\u00ebm nj\u00eb trend afatshkurt\u00ebr?"},"content":{"rendered":"\n

Edhe pse vet\u00ebm para dy vitesh dukej e paimagjinueshme p\u00ebr shumic\u00ebn e konsumator\u00ebve t\u00eb internetit, sot shumica d\u00ebgjojn\u00eb s\u00eb paku nj\u00eb, e disa edhe m\u00eb shum\u00eb podkaste lokale.<\/p>\n\n\n\n

Disa arsye jan\u00eb p\u00ebr popullarizimin e k\u00ebtij formati. S\u00eb pari, p\u00ebr ta prodhuar nj\u00eb p\u00ebrmbajtje t\u00eb till\u00eb nuk kushton shum\u00eb nga aspekti i produksionit, dhe k\u00ebrkon m\u00eb pak resurse sesa p\u00ebr formatet tjera aktuale t\u00eb popullarizuara. S\u00eb dyti, autor\u00ebve u jepet mund\u00ebsia t\u00eb shpreh\u00ebn m\u00eb shum\u00eb pak kufizime. S\u00eb treti, por jo me m\u00eb pak r\u00ebnd\u00ebsi, njer\u00ebzit marrin shembull nga autoritetet, dhe kur disa prej tyre e nisin nj\u00eb gj\u00eb t\u00eb ngjashme, formohet nj\u00eb trend. <\/p>\n\n\n\n

Le ta shohim se pse \u00ebsht\u00eb k\u00ebshtu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c7far\u00eb mund t\u00eb m\u00ebsojm\u00eb nga e kaluara? <\/h2>\n\n\n\n

Q\u00eb t\u00eb flasim p\u00ebr t\u00eb ardhmen, s\u00eb pari duhet ta shikojm\u00eb t\u00eb kaluar\u00ebn dhe trend\u00ebt e ngjashme.<\/p>\n\n\n\n

Edhe pse n\u00eb sken\u00ebn globale \u00ebsht\u00eb i pranish\u00ebm tashm\u00eb dy dekada, podkasti vet\u00ebm n\u00eb disa vitet e fundit ka fituar popullarizim n\u00eb rajonin ton\u00eb dhe ka filluar t\u00eb p\u00ebrhap\u00ebt n\u00eb hap\u00ebsir\u00ebn e mediave. <\/p>\n\n\n\n

Podkasti ka filluar falas bllogerave, t\u00eb cil\u00ebt kan\u00eb vendosur t\u00eb kalojn\u00eb nga formati i shkruar, n\u00eb at\u00eb audio, si dhe autor\u00ebve n\u00eb radio t\u00eb cil\u00ebt vendos\u00ebn q\u00eb disa nga p\u00ebrmbajtjet e tyre t\u055ai distribuojn\u00eb n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb. Nganj\u00ebher\u00eb kjo ishte thjesht\u00eb p\u00ebr t\u00eb zgjatur jet\u00ebn e emisioneve, kurse n\u00eb rastet tjera kjo ishte nj\u00eb mund\u00ebsi q\u00eb d\u00ebgjuesve t\u00eb interesuar t\u00eb ju ofrojn\u00eb m\u00eb shum\u00eb sesa lejonte termini n\u00eb radio, pasi koh\u00ebzgjatja e podkastit nuk \u00ebsht\u00eb e kufizuar me skem\u00ebn programore.<\/p>\n\n\n\n

Kjo \u00ebsht\u00eb nj\u00eb \u201emund\u00ebsi e ve\u00e7ant\u00eb e shitjes\u201c q\u00eb podkasti ofron \u2013 <\/span>p\u00ebrmbajtje audio t\u00eb form\u00ebs dhe koh\u00ebzgjatjes s\u00eb lir\u00eb, e qasshme p\u00ebrmes internetit \u201eme k\u00ebrkes\u00ebn\u201c e konsumatorit (on demand<\/em>) <\/span>q\u00eb do t\u00eb thot\u00eb se mund ta d\u00ebgjojm\u00eb ku t\u00eb duam, kur t\u00eb duam dhe si t\u00eb duam.<\/p><\/blockquote><\/figure>\n\n\n\n

Kushti p\u00ebr shkarkimin e k\u00ebtyre p\u00ebrmbajtjeve \u00ebsht\u00eb lidhja e internetit, mir\u00ebpo shum\u00eb shpesh konsumuesit e k\u00ebsaj p\u00ebrmbajtjeje shkarkojn\u00eb n\u00eb kompjuterin apo telefonin e tyre nga disa episode q\u00eb do t\u055ai d\u00ebgjojn\u00eb n\u00eb koh\u00eb kur nuk kan\u00eb qasje n\u00eb Internet \u2013 gjat\u00eb fluturimeve, udh\u00ebtimeve, ose thjesht\u00eb kur pushojn\u00eb nga notifikimet e p\u00ebrhershme.<\/p>\n\n\n\n

P\u00ebr sa i p\u00ebrket Serbis\u00eb dhe rajonit ton\u00eb, q\u00eb nga viti 2005 kishim p\u00ebrpjekje pioniere p\u00ebr shp\u00ebrndarjen e p\u00ebrmbajtjeve n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, kur B92 n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb ka b\u00ebr\u00eb plasmanin e audio sh\u00ebnimeve t\u00eb emisioneve t\u00eb veta, \u201eKazhiprst<\/em>\u201c (Gishti-tregues) dhe \u201eUtisak nedelje<\/em>\u201c (P\u00ebrshtypja e jav\u00ebs).<\/span><\/p>\n\n\n\n

N\u00eb k\u00ebt\u00eb moment YouTube nuk ekzistonte, dhe shumica e konsumator\u00ebve t\u00eb internetit nuk kishin as kushte, por edhe as infrastruktur\u00eb p\u00ebr t\u055ai shikuar p\u00ebrmbajtjet video. P\u00ebrmbajtja e k\u00ebtyre emisioneve dhe popullarizimi i tyre mund t\u00eb ishin nj\u00eb volant ideal p\u00ebr p\u00ebrmbajte t\u00eb tilla, por nuk ndodhi k\u00ebshtu. <\/p>\n\n\n\n

Pse? Sepse nuk kishte mjaft\u00eb njer\u00ebz q\u00eb ishin gati t\u00eb d\u00ebgjojn\u00eb. Nuk kishte shum\u00eb p\u00ebrmbajtje audio q\u00eb ishin interesante, radio ishte b\u00ebr\u00eb kombinim i lajmeve dhe t\u00eb muzik\u00ebs, me nga nj\u00eb \u201etalk show\u201c, librat audio akoma nuk kishin arritur, e q\u00eb autor\u00ebt e afirmuar ta adoptojn\u00eb nj\u00eb format t\u00eb ri ishte e domosdoshme q\u00eb t\u00eb krijohet nj\u00eb mas\u00eb kritike. Dhe k\u00ebshtu, dilema e vez\u00ebs dhe e pul\u00ebs u shpalos p\u00ebrs\u00ebri p\u00ebrpara nesh. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bllogu \u2013 podkasti para podkastit <\/h2>\n\n\n\n

Nj\u00eb fenomen i ngjash\u00ebm ndodhi edhe disa vite m\u00eb par\u00eb me bllogjet dhe blloger\u00ebt q\u00eb p\u00ebr nj\u00eb koh\u00eb t\u00eb shkurt\u00ebr ishin nj\u00eb fenomen shum\u00eb i duksh\u00ebm, por jo t\u00eb gjith\u00eb mbijetuan. Si dikush q\u00eb ishte personalisht shum\u00eb i angazhuar n\u00eb at\u00eb periudh\u00eb, mund t\u00eb them se kjo ndodhi n\u00eb at\u00eb m\u00ebnyr\u00eb kryesisht sepse pritjet e shumic\u00ebs s\u00eb autor\u00ebve ishin shum\u00eb m\u00eb t\u00eb m\u00ebdha nga realiteti i tregut<\/strong>. Kjo n\u00eb praktik\u00eb do t\u00eb thoshte se <\/span>shum\u00eb prej tyre nuk e fituan v\u00ebmendjen e publikut aq sa d\u00ebshiruan, nuk fituan mund\u00ebsi ta shfryt\u00ebzojn\u00eb bllogun e vet\u00eb n\u00eb para, dhe nuk ishin t\u00eb gatsh\u00ebm q\u00eb t\u00eb vazhdojn\u00eb t\u00eb udh\u00ebheqin bllogun pa t\u00eb gjitha k\u00ebto.<\/p>\n\n\n\n

Sigurisht, kishte edhe t\u00eb till\u00eb q\u00eb mbijetuan dhe q\u00eb karrierat e veta t\u00eb bllogereve i zhvilluan n\u00eb shum\u00eb drejtime, dhe disa nga ata jan\u00eb edhe sot autor\u00eb aktual\u00eb. Platformat mund t\u00eb ndryshojn\u00eb, por autor\u00ebt q\u00eb mbijetojn\u00eb gjejn\u00eb m\u00ebnyra q\u00eb tu p\u00ebrshtaten k\u00ebtyre ndryshimeve.<\/p>\n\n\n\n

M\u00ebnyra m\u00eb e leht\u00eb q\u00eb ta vizualizojm\u00eb nocionin \u201ctrend\u201d \u00ebsht\u00eb t\u00eb paramendojm\u00eb nj\u00eb val\u00eb. Disa nga varkat do t\u055ai p\u00ebrmbys, disa do t\u055ai kthej\u00eb disa hapa mbrapa, disave do t\u00eb ju ndihmoj\u00eb q\u00eb m\u00eb shpejt\u00eb dhe m\u00eb leht\u00eb t\u00eb arrijn\u00eb aty ku duhet, kurse ata q\u00eb jan\u00eb rritur mjaft deri n\u00eb momentin kur t\u00eb arrij\u00eb vala, ndoshta as nuk do ta ndjejn\u00eb at\u00eb.<\/p><\/blockquote><\/figure>\n\n\n\n

Kush jan\u00eb ata q\u00eb zakonisht mbijetojn\u00eb n\u00eb situata t\u00eb tilla?<\/h2>\n\n\n\n

Nj\u00eb nga fjal\u00ebt q\u00eb e fut\u00ebm n\u00eb fjalor n\u00eb vitin e kaluar, q\u00eb \u00ebsht\u00eb ideale p\u00ebr ilustrimin e k\u00ebsaj teme \u00ebsht\u00eb rezilienca<\/strong> (eng. <\/span>resilience<\/span><\/i>), respektivisht nj\u00eb kombinim i \u00e7uditsh\u00ebm i rezistenc\u00ebs, elasticitetit, fleksibilitetit<\/strong>, q\u00eb n\u00eb thelb p\u00ebrshkruan karakteristikat e atyre q\u00eb i mbijetojn\u00eb k\u00ebto revolucione. <\/span><\/p>\n\n\n\n

Trend\u00ebt vijn\u00eb dhe shkojn\u00eb, ashtu si edhe val\u00ebt, dhe pas tyre mbet\u00ebn ata q\u00eb jan\u00eb rritur mjaft, ata q\u00eb mendojn\u00eb me largpam\u00ebsi dhe nuk k\u00ebrkojn\u00eb shp\u00ebrblim  t\u00eb menj\u00ebhersh\u00ebm (<\/span>instant gratification<\/span><\/i>) <\/span>t\u00eb nevojave dhe t\u00eb pritshm\u00ebris\u00eb s\u00eb vet\u00eb, si dhe ata t\u00eb cil\u00ebt p\u00ebrqendrohen drejt\u00eb grupeve specifike t\u00eb publikut.<\/p>\n\n\n\n

Sigurisht q\u00eb \u00ebsht\u00eb ideale n\u00ebse ekziston kombinimi i k\u00ebtyre faktor\u00ebve, dhe nj\u00eb gj\u00eb q\u00eb sigurisht mund t\u00eb ndihmoj\u00eb shum\u00eb n\u00eb rrug\u00ebn drejt\u00eb suksesit \u00ebsht\u00eb edhe <\/span>tajmingu i mir\u00eb<\/strong>. Kjo nuk do t\u00eb thot\u00eb t\u00eb nis\u00ebsh i pari dhe para t\u00eb gjith\u00ebve, sepse kjo rrug\u00eb \u00ebsht\u00eb shpesh e v\u00ebshtir\u00eb. Kjo do t\u00eb thot\u00eb <\/span>t\u00eb nis\u00ebsh pik\u00ebrisht at\u00ebher\u00eb kur tregu \u00ebsht\u00eb i gatsh\u00ebm<\/strong> \u2013 <\/b>at\u00ebher\u00eb kur vala \u00ebsht\u00eb n\u00eb fillimin e vet\u00eb dhe l\u00ebviz\u00eb n\u00eb drejtimin e duhur, mjaft e vog\u00ebl q\u00eb mos t\u00eb pengoj\u00eb, por mjaft e konsiderueshme q\u00eb momentumi q\u00eb e mban\u00eb me vete ndihmon, e jo pengon rrug\u00ebn drejt q\u00ebllimit. <\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At\u00ebher\u00eb, kur t\u00eb fillojm\u00eb?<\/h2>\n\n\n\n

Kur e formoni iden\u00eb e vet\u00eb biznesi n\u00eb nj\u00eb p\u00ebrpjekje t\u00eb biznesit, ju kryeni analiz\u00ebn e tregut p\u00ebr t\u00eb par\u00eb a ekziston konkurrenca dhe si jan\u00eb gjasat n\u00eb treg, si dhe disponimi tek grupet specifike t\u00eb publikut. <\/p>\n\n\n\n

Zakonisht ata q\u00eb b\u00ebjn\u00eb di\u00e7ka jasht\u00ebzakonisht inovative dhe revolucionare nuk kalojn\u00eb edhe aq mir\u00eb \u2013 ata krijojn\u00eb di\u00e7ka me \u00e7far\u00eb gjenerata e ardhshme do t\u00eb pasurohet, sepse tregu akoma nuk e kupton dhe nuk \u00ebsht\u00eb i gatsh\u00ebm p\u00ebr k\u00ebt\u00eb prodhim. <\/p>\n\n\n\n

N\u00eb an\u00ebn tjet\u00ebr, rezultatet e shk\u00eblqyera zakonisht i kan\u00eb ata q\u00eb marrin nj\u00eb gj\u00eb q\u00eb \u00ebsht\u00eb n\u00eb p\u00ebrgjith\u00ebsi e njohur (edhe pse jo e njohur gjer\u00eb) dhe nga ajo krijojn\u00eb di\u00e7ka q\u00eb i ka disa specifika. <\/p>\n\n\n\n

Megjithat\u00eb, ta q\u00ebllojm\u00eb tajmingun ideal \u00ebsht\u00eb shum\u00eb e v\u00ebshtir\u00eb \u2013 prandaj, m\u00eb mir\u00eb \u00ebsht\u00eb t\u00eb jemi para koh\u00ebt, sesa t\u00eb jemi von\u00eb, sepse edhe n\u00ebse kjo e para \u00ebsht\u00eb e v\u00ebshtir\u00eb, e dyta na l\u00eb pa shpres\u00eb p\u00ebr sukses. <\/p>\n\n\n\n

Do ta shfryt\u00ebzoj rastin p\u00ebr t\u055ai prezantuar dy shembuj lokal:<\/p>\n\n\n\n

  1. Da\u0161ko i Mla\u0111a<\/em><\/a> kan\u00eb kaluar nga media klasike n\u00eb nj\u00eb format podkast n\u00eb produksion t\u00eb vetin \u201epara se kjo ishte <\/span>cool<\/span><\/i>\u201c, por ata kishin publikun q\u00eb e kan\u00eb grumbulluar me kujdes vite me radh\u00eb, k\u00ebshtu q\u00eb suksesi i tyre ishte, n\u00ebse jo i garantuar, at\u00ebher\u00eb s\u00eb paku i pritur. <\/span><\/li><\/ol>\n\n\n\n
    1. Disa vite m\u00eb von\u00eb, Galleb Nika\u00e7eviq, q\u00eb me vite me radh\u00eb ka nd\u00ebrtuar karrier\u00ebn e vet\u00eb t\u00eb autorit, ka vendosur q\u00eb t\u00eb filloj\u00eb projektin e vet\u00eb <\/span>Agelast<\/span><\/i><\/a>, me d\u00ebshir\u00eb q\u00eb t\u00eb ket\u00eb lirin\u00eb e plot\u00eb t\u00eb autorit. Edhe pse ky hap pa dyshim k\u00ebrkonte shum\u00eb guxim, ishte e pritshme q\u00eb t\u00eb vijojn\u00eb rezultatet. Dhe vijuan \u2013 edhe kur \u00ebsht\u00eb fjala p\u00ebr publikun, edhe p\u00ebr mb\u00ebshtetjen e sponsor\u00ebve. <\/span><\/li><\/ol>\n\n\n\n

      K\u00ebto p\u00ebrpjekje pioniere t\u00eb personave me nj\u00eb kapital t\u00eb konsideruesh\u00ebm shoq\u00ebror p\u00ebr t\u00eb gjith\u00eb komunitetin e autor\u00ebve, kan\u00eb t\u00ebrhequr v\u00ebmendjen e publikut dhe jan\u00eb nj\u00eb mund\u00ebsi q\u00eb ata t\u00eb dallohen. \r\n<\/p>\n\n\n\n

      Cilat jan\u00eb parakushtet teknike p\u00ebr podkast dhe pse mediat duhet ta konsiderojn\u00eb k\u00ebt\u00eb format?<\/h2>\n\n\n\n

      P\u00ebr mediat online t\u00eb cilat parimisht merren me p\u00ebrmbajtje t\u00eb shkruar, podkasti ofron mund\u00ebsin\u00eb e hyrjes n\u00eb p\u00ebrmbajtje multimediale me nj\u00eb barrier\u00eb m\u00eb t\u00eb vog\u00ebl p\u00ebr hyrje. Ju nevojit\u00ebt vet\u00ebm z\u00ebri i mir\u00eb, q\u00eb n\u00eb fillim mund t\u00eb arrihet edhe me mikrofon t\u00eb vegj\u00ebl q\u00eb lidh\u00ebn me telefonat celular, dhe q\u00eb kushtojn\u00eb rreth 20 EUR. <\/p>\n\n\n\n

      Kjo zgjedhje teknike nuk \u00ebsht\u00eb ideale, por mjafton p\u00ebr fillim. <\/p>\n\n\n\n

      N\u00ebse d\u00ebshironi di\u00e7ka m\u00eb serioze, dy mikrofona me bart\u00ebsit, nj\u00eb audio-rekorder dhe kufjet kushtojn\u00eb rreth 600 EUR, dhe n\u00ebse doni t\u00eb keni m\u00eb shum\u00eb se dy pjes\u00ebmarr\u00ebs, shpenzimet jan\u00eb rreth 1100 EUR p\u00ebr nj\u00eb set baz\u00eb t\u00eb pajisjeve p\u00ebr audio podkast. P\u00ebrve\u00e7 k\u00ebsaj, q\u00eb z\u00ebri t\u00eb jet\u00eb v\u00ebrtet\u00eb i past\u00ebr, \u00ebsht\u00eb mir\u00eb q\u00eb t\u00eb jeni n\u00eb nj\u00eb dhom\u00eb ku nuk ka zhurm\u00eb dhe ku nuk ka shum\u00eb sip\u00ebrfaqe t\u00eb forta (tavolinat e m\u00ebdha, dritaret, dyert e kabineteve), dhe n\u00ebse ka, \u00ebsht\u00eb mir\u00eb q\u00eb t\u00eb mbulohen me mbulesa t\u00eb trasha (mbules\u00eb tavoline, perde, batanije) ose me nj\u00eb material q\u00eb ofron izolim zanor. N\u00eb fakt, ju n\u00eb k\u00ebt\u00eb hap\u00ebsir\u00eb krijoni nj\u00eb radio studio t\u00eb improvizuar. <\/p>\n\n\n\n

      Ne, kur kemi krijuar set-up p\u00ebr emisionin <\/span>Poja\u00e7allo<\/span><\/i><\/a>, kemi pas d\u00ebshir\u00eb q\u00eb t\u00eb jet\u00eb sa m\u00eb e thjesht\u00eb, e l\u00ebvizshme, q\u00eb t\u00eb mund ta marrim me vete n\u00ebse udh\u00ebtojm\u00eb, si dhe mos t\u00eb kemi shp\u00ebrqendrime t\u00eb panevojshme p\u00ebr shikuesit dhe d\u00ebgjuesit \u2013 q\u00eb fokusi t\u00eb jet\u00eb tek biseda dhe bashk\u00ebbiseduesi. <\/span><\/p><\/blockquote><\/figure>\n\n\n\n

      Sidoqoft\u00eb \u2013 <\/span>investimi n\u00eb pajisje p\u00ebr podkast<\/strong> \u00ebsht\u00eb nj\u00eb m\u00ebnyr\u00eb e lir\u00eb q\u00eb t\u00eb krijoni nj\u00eb sasi t\u00eb madhe t\u00eb p\u00ebrmbajtjeve t\u00eb ndryshme dhe t\u00eb jepni hap\u00ebsir\u00eb autor\u00ebve t\u00eb shpreh\u00ebn n\u00eb m\u00ebnyr\u00eb t\u00eb vet\u00eb. Kjo \u00ebsht\u00eb ndoshta edhe mund\u00ebsia q\u00eb t\u00eb angazhoni dik\u00eb nga jasht\u00eb q\u00eb me nj\u00eb or\u00eb angazhim n\u00eb jav\u00eb do t\u00eb krijoj\u00eb vler\u00eb t\u00eb shtuar p\u00ebr ju si medium dhe p\u00ebr karrier\u00eb dhe publikun e vet\u00eb. <\/span><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      \u00c7far\u00eb roli ka video n\u00eb podkast?<\/h2>\n\n\n\n

      Edhe pse podkasti \u00ebsht\u00eb parimisht nj\u00eb format audio, gjithnj\u00eb e m\u00eb shpesh at\u00eb e p\u00ebrcjell\u00eb edhe komponenti video. Z\u00ebri duhet t\u00eb jet\u00eb i past\u00ebr dhe i qart\u00eb, kurse video mund t\u00eb jet\u00eb edhe nga nj\u00eb telefon, nj\u00eb llap top, GoPro, ose nj\u00eb kamer\u00eb ose foto kamer\u00eb tjet\u00ebr, dhe kjo do t\u00eb jet\u00eb n\u00eb rregull. N\u00ebse vendosni p\u00ebr di\u00e7ka m\u00eb shum\u00eb \u2013 disa kamera p\u00ebr shembull, kjo rrit \u00e7mimin e p\u00ebrpjekjeve dhe e b\u00ebn produksionin m\u00eb t\u00eb nd\u00ebrlikuar, dhe n\u00eb fillim nuk \u00ebsht\u00eb e domosdoshme. <\/p>\n\n\n\n

      Pse \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm video, n\u00ebse fjala b\u00ebhet p\u00ebr nj\u00eb format audio? \u00cbsht\u00eb i r\u00ebnd\u00ebsish\u00ebm sepse ju mund\u00ebson q\u00eb, p\u00ebrve\u00e7 platformave p\u00ebr podkast, p\u00ebrmbajtjen tuaj ta prezantoni edhe p\u00ebrmes YouTube-it, dhe kjo ju hap rrug\u00ebn drejt\u00eb nj\u00eb numrit t\u00eb madh t\u00eb d\u00ebgjuesve apo shikuesve potencial. <\/span>Publiku audio<\/strong> ka ardhur pik\u00ebrisht tek ju q\u00eb t\u055aju d\u00ebgjoj\u00eb, kurse publiku i YouTube-it ju ka zbuluar duke k\u00ebrkuar di\u00e7ka tjet\u00ebr, edhe pse ndoshta kjo q\u00eb kan\u00eb k\u00ebrkuar \u00ebsht\u00eb e ngjashme.<\/p>\n\n\n\n

      Mos harroni \u2013 Google \u00ebsht\u00eb mjeti m\u00eb i madh k\u00ebrkues n\u00eb bot\u00eb, por YouTube \u00ebsht\u00eb n\u00eb vendin e dyt\u00eb p\u00ebr tashm\u00eb nj\u00eb koh\u00eb shum\u00eb t\u00eb gjat\u00eb. <\/p>\n\n\n\n

      Video \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm edhe p\u00ebr shp\u00ebrblim monetar, por p\u00ebr k\u00ebt\u00eb do t\u00eb flasim n\u00eb segmentin tjet\u00ebr. <\/p>\n\n\n\n

      A mund t\u055ai monetarizojm\u00eb podkastet?<\/h2>\n\n\n\n

      Hap\u00ebsira p\u00ebr reklamuesit dhe sponsor\u00ebt nuk duhet t\u00eb ndryshojn\u00eb natyr\u00ebn dhe p\u00ebrmbajtjen e podkastit, si\u00e7 \u00ebsht\u00eb rasti me formatet tjera t\u00eb mediave, edhe pse kjo nuk \u00ebsht\u00eb e leht\u00eb me sponsor\u00ebt.<\/p>\n\n\n\n

      Monetarizimi<\/strong> shpesh her\u00eb nuk \u00ebsht\u00eb i mundur n\u00eb fillim, p\u00ebrve\u00e7 rasteve kur e keni nd\u00ebrtuar pozicionin n\u00eb treg dhe besimin e reklamuesve. N\u00ebse ky nuk \u00ebsht\u00eb rasti, akoma ekziston mund\u00ebsia q\u00eb podkasti t\u00eb monetarizohet pas nj\u00eb kohe t\u00eb caktuar \u2013 n\u00ebse t\u00ebrhiqni v\u00ebmendjen e nj\u00eb numri t\u00eb madh t\u00eb njer\u00ebzve nga publiku juaj i q\u00eblluar. N\u00ebse rastet e tilla nuk krijohen vet\u00eb (sepse tregu i reklamuesve \u00ebsht\u00eb mjaft inert sipas natyr\u00ebs s\u00eb vet\u00eb), merrni iniciativ\u00ebn dhe ofroni ju hap\u00ebsir\u00ebn e vet\u00eb.<\/span><\/p>\n\n\n\n

      Gjithashtu, provoni t\u00eb aktivizoni komunitetin q\u00eb e keni krijuar dhe motivojini q\u00eb p\u00ebrmes donacioneve ose p\u00ebrmes platform\u00ebs <\/span>Patreon<\/span><\/a> t\u00eb mb\u00ebshtesin at\u00eb q\u00eb ju b\u00ebni. Ndoshta n\u00eb fillim kjo sasi nuk do t\u00eb jet\u00eb e madhe, por si dhe me gj\u00ebrat tjera, edhe kjo mund t\u00eb akumulohet, dhe me kalimin e koh\u00ebs t\u00eb kthehet n\u00eb nj\u00eb burim t\u00eb konsideruesh\u00ebm t\u00eb t\u00eb ardhurave. <\/span><\/p><\/blockquote><\/figure>\n\n\n\n

      P\u00ebr disa nga rajoni kjo ka ndodhur, dhe shpesh her\u00eb jan\u00eb pik\u00ebrisht bashkatdhetar\u00ebt tan\u00eb nga diaspora ata q\u00eb i mb\u00ebshtesin, sepse p\u00ebr ta nj\u00eb mb\u00ebshtetje e till\u00eb nuk \u00ebsht\u00eb ndonj\u00eb shpenzim i madh, dhe ata jan\u00eb t\u00eb m\u00ebsuar q\u00eb t\u00eb paguajn\u00eb p\u00ebr p\u00ebrmbajtje cil\u00ebsore.<\/p>\n\n\n\n

      Sigurisht, gjithmon\u00eb ekziston mund\u00ebsia q\u00eb p\u00ebrmbajtja q\u00eb ju krijoni t\u00eb jet\u00eb falas, por q\u00eb t\u00eb sh\u00ebrbej\u00eb p\u00ebr promovimin e sh\u00ebrbimeve komerciale q\u00eb n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb ua prezantoni bler\u00ebsve potencial\u00eb \u2013 ky \u00ebsht\u00eb modeli sipas t\u00eb cilit funksionojn\u00eb bllogj\u00ebt eksperte, magazinat n\u00eb Internet, kanalet n\u00eb YouTube dhe podkast\u00ebt. <\/p>\n\n\n\n

      Praktika na m\u00ebson q\u00eb komercializimi i podkastit<\/strong> do t\u00eb ju ec\u00eb m\u00eb shpejt\u00eb n\u00ebse p\u00ebrve\u00e7 atij audio, keni edhe komponentin video, sepse k\u00ebtu brandingu b\u00ebhet n[ m\u00ebnyr\u00eb vizuale, qoft\u00eb edhe n\u00eb m\u00ebnyr\u00eb diskrete, sepse tek ne, fatkeq\u00ebsisht, klient\u00ebt jan\u00eb t\u00eb till\u00eb q\u00eb akoma duan ta shohin logon e tyre n\u00eb ekran.<\/p>\n\n\n\n

      Shembulli p\u00ebr k\u00ebt\u00eb \u00ebsht\u00eb <\/span>SportKlub<\/span><\/i><\/a>, i cili me vite ka provuar me audio podkaste, dhe ka pas nj\u00eb publik modeste, edhe pse t\u00eb p\u00ebrkushtuar, por duke hyr\u00eb n\u00eb video kan\u00eb fituar edhe m\u00eb shum\u00eb d\u00ebgjues\/shikues, si dhe interesim t\u00eb lart\u00eb nga sponsor\u00ebt. <\/span><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      At\u00ebher\u00eb si t\u00eb fillojm\u00eb podkastin?<\/h2>\n\n\n\n

      Zgjidhni tem\u00ebn dhe publikun e d\u00ebshiruar, p\u00ebrgatitni pajisjet dhe testojini ato. At\u00ebher\u00eb krijoni planin p\u00ebr s\u00eb paku 25 episode t\u00eb para, dhe n\u00ebse do t\u00eb keni mysafir\u00eb, at\u00ebher\u00eb krijoni list\u00ebn p\u00ebr s\u00eb paku 50 episode. Kur kam filluar me emisionin <\/span>Poja\u00e7allo, un\u00eb <\/span><\/i>kam sh\u00ebnuar 80 emra n\u00eb nj\u00eb list\u00eb dhe i kam shtuar rregullisht. Tani kjo list\u00eb ka mbi 200 emra, e deri tani jan\u00eb publikuar 104 episode t\u00eb Poja\u00e7allo-s. <\/span><\/p>\n\n\n\n

      Kur krijoni lista t\u00eb tilla duhet t\u00eb keni parasysh se jo t\u00eb gjith\u00eb do t\u00eb jen\u00eb n\u00eb dispozicionin tuaj at\u00ebher\u00eb kur ju konvenon, dhe do t\u00eb ishte e shk\u00eblqyer n\u00ebse keni nj\u00eb plan i cili \u00ebsht\u00eb mjaft fleksibil. <\/p>\n\n\n\n

      Me kalimin e koh\u00ebs, n\u00eb k\u00ebt\u00eb list\u00eb rregullisht do t\u00eb shtoni ide t\u00eb ndryshme. <\/p>\n\n\n\n

      Para se t\u00eb filloni hapat tjer\u00eb, b\u00ebni nj\u00eb marr\u00ebveshje me vet\u00ebn dhe me koleg\u00ebt q\u00eb marrin pjes\u00eb, q\u00eb k\u00ebsaj ide ti jepni shansin duke besuar n\u00eb t\u00eb s\u00eb paku deri sa t\u00eb incizoni 25 apo 50 episode t\u00eb para. <\/p><\/blockquote><\/figure>\n\n\n\n

      Pastaj, n\u00ebse tematika me t\u00eb cil\u00ebn do t\u00eb merreni nuk k\u00ebrkon aktualitet t\u00eb plot\u00eb, incizojini disa episode. At\u00ebher\u00eb do t\u00eb jeni gati t\u00eb publikoni episodin e par\u00eb, pa u brengos a e keni t\u00eb gatsh\u00ebm episodin e radh\u00ebs.<\/p>\n\n\n\n

      Sigurisht, jav\u00ebn e ardhshme duhet t\u00eb incizoni edhe nj\u00eb apo dy t\u00eb tjera, dhe mundohuni q\u00eb gjithmon\u00eb t\u00eb keni s\u00eb paku nj\u00eb n\u00eb rezerve, sepse <\/span>podkasti \u00ebsht\u00eb nj\u00eb format ku rregulli dhe kronologjia<\/strong> jan\u00eb t\u00eb r\u00ebnd\u00ebsishme, dhe rrethanat nuk jan\u00eb gjithmon\u00eb t\u00eb parashikueshme.<\/p>\n\n\n\n

      Edhe nj\u00eb gj\u00eb: n\u00ebse nuk jeni t\u00eb sigurt se do t\u00eb dini se si b\u00ebhet \u2013 mbani mend se hera e par\u00eb \u00ebsht\u00eb e v\u00ebshtir\u00eb, hera e dyt\u00eb pak m\u00eb leht\u00eb, dhe pas episodit t\u00eb pest\u00eb do t\u00eb jet\u00eb shum\u00eb m\u00eb leht\u00eb dhe, edhe n\u00ebse nuk m\u00ebsoni asgj\u00eb tjet\u00ebr gjat\u00eb k\u00ebtij procesi, edhe kjo mjafton. Un\u00eb, para se kam b\u00ebr\u00eb podkastin e par\u00eb kam b\u00ebr\u00eb mbi 300 intervista dhe kam pas me qindra paraqitje publike, edhe p\u00ebrs\u00ebri kam pas siklet. Por, m\u00ebnyra e vetme q\u00eb t\u00eb ecim p\u00ebrpara \u00ebsht\u00eb q\u00eb t\u00eb sfidojm\u00eb vet\u00ebn dhe t\u055ai p\u00ebrgjigjemi k\u00ebsaj sfide. <\/p>\n\n\n\n

      Ju uroj fat dhe mos u dor\u00ebzoni! <\/p>\n","protected":false},"excerpt":{"rendered":"

      Edhe pse vet\u00ebm para dy vitesh dukej e paimagjinueshme p\u00ebr shumic\u00ebn e konsumator\u00ebve t\u00eb internetit, sot shumica d\u00ebgjojn\u00eb s\u00eb paku nj\u00eb, e disa edhe m\u00eb shum\u00eb podkaste lokale. Disa arsye jan\u00eb p\u00ebr popullarizimin e k\u00ebtij formati. S\u00eb pari, p\u00ebr ta prodhuar nj\u00eb p\u00ebrmbajtje t\u00eb till\u00eb nuk kushton shum\u00eb nga aspekti i produksionit, dhe k\u00ebrkon m\u00eb […]<\/p>\n","protected":false},"author":14,"featured_media":3453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[97,99],"tags":[],"class_list":["post-4750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","ciTrackContent"],"acf":[],"yoast_head":"\nPodkast \u2013 nj\u00eb mund\u00ebsi p\u00ebr mediat dhe autor\u00ebt, apo vet\u00ebm nj\u00eb trend afatshkurt\u00ebr? - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/podkast-nje-mundesi-per-mediat-dhe-autoret-apo-vetem-nje-trend-afatshkurter\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podkast \u2013 nj\u00eb mund\u00ebsi p\u00ebr mediat dhe autor\u00ebt, apo vet\u00ebm nj\u00eb trend afatshkurt\u00ebr? - Journalift\" \/>\n<meta property=\"og:description\" content=\"Edhe pse vet\u00ebm para dy vitesh dukej e paimagjinueshme p\u00ebr shumic\u00ebn e konsumator\u00ebve t\u00eb internetit, sot shumica d\u00ebgjojn\u00eb s\u00eb paku nj\u00eb, e disa edhe m\u00eb shum\u00eb podkaste lokale. 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