{"id":4766,"date":"2021-05-20T07:41:38","date_gmt":"2021-05-20T07:41:38","guid":{"rendered":"https:\/\/journalift.org\/redaksia-per-krijimin-e-permbajtjes-se-brenduar-kanal-i-ri-per-te-ardhurat-e-mediave\/"},"modified":"2021-07-01T13:03:35","modified_gmt":"2021-07-01T13:03:35","slug":"redaksia-per-krijimin-e-permbajtjes-se-brenduar-kanal-i-ri-per-te-ardhurat-e-mediave","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/redaksia-per-krijimin-e-permbajtjes-se-brenduar-kanal-i-ri-per-te-ardhurat-e-mediave\/","title":{"rendered":"Redaksia p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar: Kanal i ri p\u00ebr t\u00eb ardhurat e mediave"},"content":{"rendered":"\n

Mediat shpesh i ndjekin me p\u00ebrpik\u00ebri parimet e gazetaris\u00eb etike. Kjo do t\u00eb thot\u00eb q\u00eb ata kan\u00eb tendenc\u00eb t\u00eb shmangin disa praktika q\u00eb i konsiderojn\u00eb tep\u00ebr komerciale, shum\u00eb marketing dhe PR, sepse brengosen q\u00eb adoptimi i praktikave t\u00eb tilla do t\u00eb ndikonte n\u00eb kredibilitetin e tyre. K\u00ebto frika jan\u00eb t\u00eb justifikuara, por n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb ato mund t\u00eb b\u00ebhen problematike n\u00eb sigurimin e mb\u00ebshtetjes financiare p\u00ebr funksionimin e mediave.<\/p>\n\n\n\n

Fushatat crowdfunding t\u00eb cilat mb\u00ebshteten n\u00eb mbledhjen e donacioneve nga lexuesit ose shpalljen e p\u00ebrmbajtjes me pages\u00eb nuk jan\u00eb zgjidhje p\u00ebr t\u00eb gjitha mediat. Shpenzimet e tyre shpesh jan\u00eb m\u00eb t\u00eb larta se t\u00eb ardhurat e tyre, q\u00eb n\u00eb fund t\u00eb \u00e7do muaji e b\u00ebn t\u00eb v\u00ebshtir\u00eb p\u00ebr t\u00eb siguruar mbijetes\u00ebn. E gjith\u00eb kjo \u00e7on q\u00eb media t\u00eb mos jet\u00eb n\u00eb gjendje t\u00eb zgjeroj\u00eb ekipet e tyre t\u00eb gazetar\u00ebve dhe producent\u00ebve ose t\u00eb mbuloj\u00eb t\u00eb gjitha storjet q\u00eb ata d\u00ebshirojn\u00eb dhe n\u00eb fund, t\u00eb mos jen\u00eb n\u00eb gjendje t\u00eb sigurojn\u00eb raportimin e plot\u00eb p\u00ebr audienc\u00ebn e tyre.<\/p>\n\n\n\n

P\u00ebr fat t\u00eb mir\u00eb, ekziston zgjidhje p\u00ebr k\u00ebt\u00eb problem dhe lajmi i mir\u00eb \u00ebsht\u00eb se shum\u00eb media tashm\u00eb kan\u00eb t\u00eb gjitha burimet e nevojshme p\u00ebr ta zbatuar at\u00eb. Me riorganizimin e biznesit t\u00eb tyre, mediat mund t\u00eb formoj\u00eb nj\u00eb redaksi speciale t\u00eb lajmeve p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar (brend njuzrum)<\/strong> q\u00eb do t\u00eb hap\u00eb nj\u00eb dritare n\u00eb bot\u00ebn e mund\u00ebsive t\u00eb reja t\u00eb monetizimit dhe do t’i mund\u00ebsoj\u00eb ata t\u00eb mb\u00ebshtesin financiarisht q\u00ebllimin themelor t\u00eb ekzistenc\u00ebs s\u00eb tyre – duke siguruar gazetari me cil\u00ebsi t\u00eb lart\u00eb dhe t\u00eb besueshme.<\/span><\/p>\n\n\n\n

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Ngjashm\u00ebri e pazakont\u00eb n\u00eb metodat e marketer\u00ebve dhe mediave<\/h2>\n\n\n\n

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Roli kryesor i mediave \u00ebsht\u00eb mbrojtja e interesit publik nga padrejt\u00ebsit\u00eb politike dhe ekonomike, si dhe dh\u00ebnia e form\u00ebs vet\u00ebdijes publike. Metodat q\u00eb ata p\u00ebrdorin p\u00ebr t\u00eb arritur k\u00ebt\u00eb q\u00ebllim p\u00ebrfshijn\u00eb <\/span>informimin<\/strong> dhe <\/span>edukimin<\/strong> e audienc\u00ebs s\u00eb synuar – shepsh\u00ebher\u00eb p\u00ebr popullat\u00ebn e p\u00ebrgjithshme. Zakonisht, arg\u00ebtimi<\/strong> gjithashtu luan nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm, ve\u00e7an\u00ebrisht kur b\u00ebhet fjal\u00eb p\u00ebr rritjen dhe zgjerimin e shtrirjes s\u00eb lajmeve dhe krijimin e lexuesve t\u00eb rregullt t\u00eb mediave.<\/span><\/p>\n\n\n\n

\u00cbsht\u00eb interesante se nj\u00eb qasje e ngjashme mund t\u00eb shihet edhe n\u00eb marketing. Edhe pse b\u00ebhet fjal\u00eb p\u00ebr aktivitete t\u00eb ndryshme, t\u00eb si rritja e nd\u00ebrgjegj\u00ebsimit p\u00ebr brendin, forcimi i besnik\u00ebris\u00eb dhe njohjes s\u00eb brendit duke promovuar dhe shitur produkte ose sh\u00ebrbime si q\u00ebllimi p\u00ebrfundimtar, megjithat\u00eb, metodat e p\u00ebrdorura jan\u00eb n\u00eb baz\u00eb t\u00eb nj\u00ebjta sepse brendet gjithashtu komunikojn\u00eb me audienc\u00ebn e tyre me q\u00ebllim q\u00eb t’i informojn\u00eb<\/strong>, edukojn\u00eb<\/strong> dhe arg\u00ebtojn\u00eb<\/strong>.<\/span><\/p>\n\n\n\n

N\u00ebse i l\u00ebm\u00eb anash aktivitetet dhe motivet e tyre, do t\u00eb shohim se mediat dhe industria e marketingut n\u00eb baz\u00eb p\u00ebrdorin t\u00eb nj\u00ebjtat metoda t\u00eb pun\u00ebs. Nuk b\u00ebn shum\u00eb ndryshim edhe kur b\u00ebhet fjal\u00eb p\u00ebr mund\u00ebsit\u00eb e t\u00eb pun\u00ebsuarve, pasi q\u00eb t\u00eb dyja pal\u00ebt kan\u00eb nevoj\u00eb p\u00ebr njer\u00ebz t\u00eb aft\u00eb p\u00ebr t\u00eb krijuar storje t\u00eb mira – pa dallim se a jan\u00eb t\u00eb prezantuara para publikut n\u00eb format t\u00eb shkruar ose video.<\/p>\n\n\n\n

Bota e marketingut tashm\u00eb e ka njohur k\u00ebt\u00eb ngjashm\u00ebri. Kjo \u00ebsht\u00eb arsyeja pse agjencit\u00eb e marketingut dhe departamentet e marketingut t\u00eb brendsh\u00ebm n\u00eb kompani po rekrutojn\u00eb gjithnj\u00eb e m\u00eb shum\u00eb gazetar\u00eb n\u00eb sektor\u00ebt e tyre t\u00eb krijimit t\u00eb p\u00ebrmbajtjes. Njohurit\u00eb dhe ekspertiza e tyre n\u00eb hulumtimin, analizimin dhe krijimin e storjeve t\u00eb mahnitshme nuk jan\u00eb pa u v\u00ebn\u00eb re.<\/p><\/blockquote><\/figure>\n\n\n\n

Edhe pse mund t\u00eb duket si nj\u00eb avantazh i nj\u00ebansh\u00ebm, kjo nuk \u00ebsht\u00eb e v\u00ebrtet\u00eb, sepse ashtu si marketer\u00ebt kan\u00eb se \u00e7ka t\u00eb m\u00ebsojn\u00eb nga gazetar\u00ebt, ashtu edhe gazetar\u00ebt kan\u00eb shum\u00eb p\u00ebr t\u00eb m\u00ebsuar nga marketer\u00ebt. N\u00eb rastin m\u00eb t\u00eb mir\u00eb, ata mund t\u00eb krijojn\u00eb nj\u00eb kanal t\u00ebr\u00ebsisht t\u00eb ri p\u00ebr t\u00eb ardhurat e medias duke miratuar qasje t\u00eb caktuara t\u00eb marketingut dhe duke shnd\u00ebrruar disa nga redaksit\u00eb e tyre n\u00eb t\u00eb ashtuquajturat redaksia t\u00eb brendrumit – redaksi p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar.<\/p>\n\n\n\n

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Mund\u00ebsia q\u00eb mediat t\u00eb fitojn\u00eb nga marketingu n\u00ebp\u00ebrmjet p\u00ebrmbajtjes<\/h2>\n\n\n\n

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N\u00eb dekadat e fundit, nd\u00ebrmarrjet e m\u00ebdha, p\u00ebrfshir\u00eb American Express, BMW, Lush, Spotify, Under Armour<\/strong> dhe Red Bull<\/strong>, e kan\u00eb kuptuar q\u00eb vet\u00eb reklamimi nuk mjafton. Ata kishin nevoj\u00eb p\u00ebr nj\u00eb m\u00ebnyr\u00eb t\u00eb arrijn\u00eb deri tek ata klient\u00eb q\u00eb nuk reagonin ndaj “bombardimeve” t\u00eb reklamave n\u00ebp\u00ebr bilborde, TV, radio dhe revista.<\/span><\/p>\n\n\n\n

Nuk b\u00ebhet fjal\u00eb p\u00ebr ndonj\u00eb q\u00ebllim t\u00eb fsheht\u00eb, me q\u00ebllim t\u00eb keq; t\u00eb gjitha k\u00ebto kompani duan \u00ebsht\u00eb t\u00eb rrisin vet\u00ebdijen p\u00ebr brendin e tyre. Ata kishin nevoj\u00eb p\u00ebr t\u00eb krijuar nj\u00eb kombinim fitues – qasje q\u00eb u mund\u00ebson brendeve t\u00eb nd\u00ebrtojn\u00eb nj\u00eb komunitet besnik, dhe nj\u00ebkoh\u00ebshisht u ofron klient\u00ebve p\u00ebrmbajtje cil\u00ebsore. K\u00ebshtu, kompanit\u00eb filluan t\u00eb krijonin redaksi t\u00eb brendshme p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar.<\/p>\n\n\n\n

N\u00ebse po pyesni se \u00e7far\u00eb \u00ebsht\u00eb nj\u00eb brend njuzrum – \u00ebsht\u00eb organizat\u00eb, kompani ose departament i brendsh\u00ebm q\u00eb mbledh, shqyrton, krijon dhe boton p\u00ebrmbajtje origjinale p\u00ebr t\u00eb informuar, edukuar dhe arg\u00ebtuar klient\u00ebt ekzistues dhe potencial t\u00eb nj\u00eb brendi t\u00eb ve\u00e7ant\u00eb, me q\u00ebllimin p\u00ebrfundimtar t\u00eb profitohet prej tyre.<\/p>\n\n\n\n

Merrni, p\u00ebr shembull, Red Bull, prodhues i pijeve energjike dhe ambasador i sporteve ekstreme, i cili ka nj\u00eb brend njuzrum jasht\u00ebzakonisht efektiv – departament p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar. Padyshim, fushata e tyre m\u00eb e famshme ishte Red Bull Stratos Jump nga viti 2012, e cila “gozhdoi” <\/span>miliona njer\u00ebz nga e t\u00ebr\u00eb bota<\/span><\/i><\/a> para ekraneve t\u00eb TV, kompjuterit dhe ekraneve t\u00eb smarfonave, nd\u00ebrsa Felix Baumgartner b\u00ebri nj\u00eb r\u00ebnie t\u00eb papar\u00eb t\u00eb lir\u00eb nga stratosfera e Tok\u00ebs.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n

Ky \u00ebsht\u00eb kulmi i p\u00ebrmbajtjes s\u00eb brenduar dhe shembulli i p\u00ebrsosur i asaj q\u00eb mund t\u00eb arrij\u00eb redaksia e mir\u00eb. Dukshm\u00ebria q\u00eb nj\u00eb p\u00ebrmbajtje e till\u00eb e marketingut mund t\u00eb siguroj\u00eb \u00ebsht\u00eb e pakrahasueshme – q\u00eb nuk do t\u00eb thot\u00eb se reklamimi \u00ebsht\u00eb m\u00eb pak i r\u00ebnd\u00ebsish\u00ebm. P\u00ebrkundrazi, marketingu n\u00ebp\u00ebrmjet t\u00eb p\u00ebrmbajtjes dhe reklamimi duhet t\u00eb shkojn\u00eb gjithmon\u00eb dor\u00eb p\u00ebr dore, t\u00eb mb\u00ebshtesin nj\u00ebri-tjetrin me q\u00ebllim q\u00eb t\u00eb arrihen rezultatet m\u00eb t\u00eb mira.<\/p>\n\n\n\n

Megjithat\u00eb, jo t\u00eb gjitha kompanit\u00eb kan\u00eb mund\u00ebsi t\u00eb krijojn\u00eb nj\u00eb departament t\u00eb brendsh\u00ebm p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar. Ky \u00ebsht\u00eb nj\u00eb moment q\u00eb mediat mund ta p\u00ebrdorin n\u00eb avantazhin e tyre! Duke rishp\u00ebrndar\u00eb njer\u00ebzit dhe duke krijuar redaksi p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar q\u00eb kompanit\u00eb mund t’i angazhojn\u00eb sipas nevoj\u00ebs, media mund t\u00eb siguroj\u00eb nj\u00eb pjes\u00eb p\u00ebr ata n\u00eb industrin\u00eb multimilion\u00ebshe t\u00eb marketingut n\u00ebp\u00ebrmjet t\u00eb p\u00ebrmbajtjes.<\/p>\n\n\n\n

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Gazetar\u00ebt n\u00eb marketing: Rreziku i konfliktit t\u00eb interesit<\/h2>\n\n\n\n

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Para se t\u00eb fillojm\u00eb t\u00eb k\u00ebrcejm\u00eb nga lumturia p\u00ebr shkak t\u00eb k\u00ebsaj mund\u00ebsie t\u00eb re q\u00eb i jepet mediave – duhet t\u00eb merret parasysh nj\u00eb gj\u00eb. <\/span>Si\u00e7 m\u00eb e p\u00ebrmend\u00ebm, mediat duhet gjithmon\u00eb t’i p\u00ebrmbahen 5 parimeve t\u00eb gazetaris\u00eb etike<\/a>: e v\u00ebrteta dhe sakt\u00ebsia, pavar\u00ebsia, drejt\u00ebsia dhe paan\u00ebsia, humaniteti dhe p\u00ebrgjegj\u00ebsia<\/strong>. N\u00ebse hiqni ndonj\u00eb nga k\u00ebto “shtylla”, rrezikoni besueshm\u00ebrin\u00eb e redaksis\u00eb suaj.<\/p>\n\n\n\n

Prandaj, nj\u00eb sht\u00ebpi mediatike q\u00eb vendos t\u00eb krijoj\u00eb redaksi p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar p\u00ebr klient\u00ebt duhet t\u00eb jet\u00eb e kujdesshme p\u00ebr ruajtjen e besueshm\u00ebris\u00eb s\u00eb saj. Kjo do t\u00eb thot\u00eb se duhet t\u00eb p\u00ebrmbahet nga dh\u00ebnia e projekteve redaktuese p\u00ebr shkrimin e p\u00ebrmbajtjes s\u00eb brenduar gazetar\u00ebve t\u00eb cul\u00ebt merren me raportim. Ekzistojn\u00eb dy zgjidhje t\u00eb mundshme. E para p\u00ebrfshin dh\u00ebnien e projektit krijuesve t\u00eb p\u00ebrmbajtjes t\u00eb cil\u00ebt nuk jan\u00eb gazetar\u00eb dhe e dyta i referohet faktit q\u00eb gazetar\u00ebt t\u00eb cil\u00ebt marrin pjes\u00eb n\u00eb pun\u00ebn redaktuese t\u00eb krijimit t\u00eb p\u00ebrmbajtjes s\u00eb brednuar duhet t\u00eb hiqen nga raportimi. Pyetja \u00ebsht\u00eb: Pse?<\/p>\n\n\n\n

Imagjinoni nj\u00eb kompani q\u00eb prodhon produkte l\u00ebkure me cil\u00ebsi t\u00eb lart\u00eb. Kompania d\u00ebshiron t\u00eb pozicionohet n\u00eb treg dhe t\u00eb k\u00ebrkoj\u00eb sh\u00ebrbime redaktuese p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar. Redaksia ia cakton k\u00ebt\u00eb projekt nj\u00ebrit prej gazetar\u00ebve t\u00eb saj. Nj\u00eb vit m\u00eb von\u00eb, del se e nj\u00ebjta kompani po ndot mjedisin me mbeturina toksike. Media d\u00ebrgon nj\u00eb gazetar i cili ka krijuar p\u00ebrmbajtje t\u00eb brenduar t\u00eb raportoj\u00eb mbi ngjarjen dhe k\u00ebtu \u00ebsht\u00eb problemi: nj\u00eb gazetar i cili m\u00eb par\u00eb krijoi p\u00ebrmbajtje p\u00ebr nj\u00eb kompani tani raporton abuzimin nga ana e tyre. Shum\u00eb problematike, apo jo?\r\n<\/p>\n\n\n\n

K\u00ebshtu, nj\u00eb sht\u00ebpi mediatike mund t\u00eb krijoj\u00eb redaksi t\u00eb ve\u00e7ant\u00eb p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar, duke respektuar parimet etike t\u00eb gazetaris\u00eb dhe duke shmangur v\u00ebrejtjet publike ose akuzat p\u00ebr konflikt interesi t\u00eb \u00e7do lloji. Kjo ndarje organizative mund t\u00eb theksohet m\u00eb tej me brendin q\u00eb do t\u00eb ndaj\u00eb qart\u00eb redaksit\u00eb kryesore nga redaksia p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar, duke caktuar nj\u00eb em\u00ebr tjet\u00ebr, logo dhe adres\u00eb t\u00eb internetit.<\/p>\n\n\n\n

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Formimi i redaksis\u00eb p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar si zgjidhje p\u00ebr t\u00eb gjitha sht\u00ebpit\u00eb mediatike<\/h2>\n\n\n\n

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Shum\u00eb media tashm\u00eb kan\u00eb t\u00eb gjitha burimet e nevojshme p\u00ebr t\u00eb formuar redaksi p\u00ebr t\u00eb krijimin e p\u00ebrmbajtjes s\u00eb brenduar. Ata kan\u00eb krijues t\u00eb p\u00ebrmbajtjes, ekip xhirues dhe montues t\u00eb videove dhe t\u00eb gjitha pajisjet e nevojshme. N\u00eb raste t\u00eb tilla, formimi i nj\u00eb redaksie nuk duhet t\u00eb jet\u00eb problem shum\u00eb i madh, sepse plot\u00ebsohen t\u00eb gjitha parakushtet.<\/p>\n\n\n\n

Ekzistojn\u00eb edhe media q\u00eb botojn\u00eb vet\u00ebm gazeta dhe revista t\u00eb shtypura. Ata zakonisht nuk kan\u00eb xhirues dhe redaktues t\u00eb videove, q\u00eb do t\u00eb thot\u00eb se ata nuk kan\u00eb mund\u00ebsi t\u00eb brendshme t\u00eb formojn\u00eb redaksi p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar. Megjithat\u00eb, kjo nuk do t\u00eb thot\u00eb q\u00eb ata nuk duhet t\u00eb punojn\u00eb n\u00eb t\u00eb. Edhe pse kjo mund t\u00eb k\u00ebrkoj\u00eb angazhim shtes\u00eb dhe disa riorganizime, edhe mediat e tilla mund t\u00eb formojn\u00eb nj\u00eb redaksi p\u00ebr t\u00eb krijuar p\u00ebrmbajtje t\u00eb brenduar.<\/p>\n\n\n\n

Gj\u00ebja e par\u00eb q\u00eb ata duhet t\u00eb b\u00ebjn\u00eb \u00ebsht\u00eb t\u00eb angazhojn\u00eb staf plot\u00ebsues q\u00eb p\u00ebrfshin nj\u00eb ekip kameraman\u00ebsh, redaktor\u00eb t\u00eb videove dhe krijues t\u00eb p\u00ebrmbajtjes. Ndoshta tani e mendoni vijuesen: n\u00ebse ata tashm\u00eb e kan\u00eb tejkaluar konsideruesh\u00ebm buxhetin e tyre, nuk ka asnj\u00eb m\u00ebnyr\u00eb q\u00eb ata t\u00eb ken\u00eb mund\u00ebsi t\u00eb pun\u00ebsojn\u00eb nj\u00eb ekip t\u00eb t\u00ebr\u00eb njer\u00ebzish t\u00eb rinj. Megjithat\u00eb, pik\u00ebrisht kjo \u00ebsht\u00eb arsyeja pse krijimi i nj\u00eb redaksie p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar \u00ebsht\u00eb zgjidhja m\u00eb e mir\u00eb.<\/p>\n\n\n\n

T\u00eb ardhurat q\u00eb nj\u00eb redaksi mund t\u00eb siguroj\u00eb, madje edhe n\u00eb ekipe t\u00eb vogla me vet\u00ebm disa njer\u00ebz, mund t\u00eb tejkalojn\u00eb shum\u00eb shpenzimet p\u00ebr njer\u00ebzit q\u00eb jan\u00eb t\u00eb pun\u00ebsuar ose t\u00eb angazhuar n\u00eb t\u00eb. Me fjal\u00eb tjera, redaksia p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar krijon profit q\u00eb mund t\u00eb p\u00ebrdoret p\u00ebr t\u00eb mbuluar munges\u00ebn e krijuar nga redaksit\u00ebn\u00eb sht\u00ebpin\u00eb mediatike<\/p><\/blockquote><\/figure>\n\n\n\n

Dometh\u00ebn\u00eb, n\u00ebse jeni pyetur se si ta zgjidhni problemin e financimit n\u00eb sht\u00ebpis\u00eb tuaj mediatike, ndoshta \u00ebsht\u00eb koha t’i merrni gj\u00ebrat n\u00eb duart tuaja! N\u00ebse keni nevoj\u00eb p\u00ebr k\u00ebshilla shtes\u00eb p\u00ebr ta krijuar redaksin\u00eb p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar ose organizimin e pun\u00ebs tuaj, jemi n\u00eb p\u00ebrgatitje t\u00eb nj\u00eb artikulli me t\u00eb gjitha p\u00ebrgjigjet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mediat shpesh i ndjekin me p\u00ebrpik\u00ebri parimet e gazetaris\u00eb etike. Kjo do t\u00eb thot\u00eb q\u00eb ata kan\u00eb tendenc\u00eb t\u00eb shmangin disa praktika q\u00eb i konsiderojn\u00eb tep\u00ebr komerciale, shum\u00eb marketing dhe PR, sepse brengosen q\u00eb adoptimi i praktikave t\u00eb tilla do t\u00eb ndikonte n\u00eb kredibilitetin e tyre. K\u00ebto frika jan\u00eb t\u00eb justifikuara, por n\u00eb t\u00eb nj\u00ebjt\u00ebn […]<\/p>\n","protected":false},"author":15,"featured_media":2855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,97,99],"tags":[],"class_list":["post-4766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manaxhimi-dhe-organizmi-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","ciTrackContent"],"acf":[],"yoast_head":"\nRedaksia p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar: Kanal i ri p\u00ebr t\u00eb ardhurat e mediave - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/redaksia-per-krijimin-e-permbajtjes-se-brenduar-kanal-i-ri-per-te-ardhurat-e-mediave\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redaksia p\u00ebr krijimin e p\u00ebrmbajtjes s\u00eb brenduar: Kanal i ri p\u00ebr t\u00eb ardhurat e mediave - Journalift\" \/>\n<meta property=\"og:description\" content=\"Mediat shpesh i ndjekin me p\u00ebrpik\u00ebri parimet e gazetaris\u00eb etike. 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