{"id":6125,"date":"2021-06-07T07:20:40","date_gmt":"2021-06-07T07:20:40","guid":{"rendered":"https:\/\/journalift.org\/?p=6125"},"modified":"2021-07-01T12:34:02","modified_gmt":"2021-07-01T12:34:02","slug":"si-te-arrijme-deri-tek-vete-qendrueshmeria-e-mediave","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/si-te-arrijme-deri-tek-vete-qendrueshmeria-e-mediave\/","title":{"rendered":"Si t\u00eb arrijm\u00eb deri tek vet\u00eb-q\u00ebndrueshm\u00ebria e mediave?"},"content":{"rendered":"\n

N\u00eb disa vite t\u00eb fundit gjith\u00eb e m\u00eb tep\u00ebr, madje edhe n\u00eb rrafshin global, jo vet\u00ebm tek ne, flitet p\u00ebr nevoj\u00ebn q\u00eb mediat t\u00eb jen\u00eb t\u00eb vet\u00eb-q\u00ebndrueshme. K\u00ebtu, natyrisht, mendohet m\u00eb s\u00eb shumti p\u00ebr vet\u00eb-q\u00ebndrueshm\u00ebrin\u00eb financiare q\u00eb duhet t\u00eb mund\u00ebsoj\u00eb pavar\u00ebsin\u00eb absolute t\u00eb mediave, dhe nj\u00ebkoh\u00ebsisht edhe politik\u00ebn editoriale t\u00eb pavarur. <\/p>\n\n

Edhe tani ka pavar\u00ebsi n\u00eb editim, askush nuk e mohon nj\u00eb gj\u00eb t\u00eb till\u00eb, por kur mediat financohen nga projektet ose nga fondacionet dhe organizatat e donator\u00ebve, at\u00ebbot\u00eb e ardhmja \u00e7doher\u00eb \u00ebsht\u00eb n\u00eb nj\u00ebfar\u00eb m\u00ebnyr\u00eb e pasigurt, jetohet q\u00eb nga projekti n\u00eb projekt. <\/p>\n\n

E kuptojn\u00eb k\u00ebt\u00eb edhe pronar\u00ebt e mediave, por edhe gazetar\u00ebt. Duke biseduar me disa dhjet\u00ebra media t\u00eb vogla anemban\u00eb t\u00eb Serbis\u00eb dhe t\u00eb rajonit, kemi p\u00ebrfunduar se t\u00eb gjith\u00eb pajtohen q\u00eb nevojitet t\u00eb sigurohen t\u00eb ardhurat e q\u00ebndrueshme, <\/span>q\u00eb nuk mund t\u00eb mb\u00ebshteten p\u00ebrgjithmon\u00eb tek donator\u00ebt, dhe se digjitalizimi dhe transformimi digjital gjith\u00ebp\u00ebrfshir\u00ebs na ofrojn\u00eb nj\u00eb num\u00ebr m\u00eb t\u00eb madh t\u00eb mund\u00ebsive dhe qasjen m\u00eb t\u00eb leht\u00eb deri tek lexuesit, p\u00ebrdoruesit dhe klient\u00ebt potencial\u00eb. <\/strong><\/p>\n\n

\u00cbsht\u00eb leht\u00eb p\u00ebr ta th\u00ebn\u00eb k\u00ebt\u00eb…<\/h2>\n\n

Por, problemi \u00ebsht\u00eb se <\/span>nj\u00eb gj\u00eb e till\u00eb \u00ebsht\u00eb e pamundur p\u00ebr ta b\u00ebr\u00eb n\u00ebse nuk ndryshohet ndonj\u00eb gj\u00eb n\u00eb veprimtari<\/strong>,<\/strong> dhe shumica e mediave t\u00eb vogla thjesht nuk ka kapacitete p\u00ebr tu marr\u00eb me zhvillimin e biznesit, pasi n\u00eb shumic\u00ebn e atyre mediave pronar\u00ebt dhe menaxher\u00ebt nj\u00ebkoh\u00ebsisht jan\u00eb edhe gazetar\u00ebt me shum\u00eb obligime ditore.\u00a0<\/span><\/p>\n\n

Natyrisht, ne nuk e shkruajm\u00eb k\u00ebt\u00eb vet\u00ebm ashtu. Kemi organizuar uorkshope mbi zhvillimin e ideve dhe t\u00eb biznesit me disa media, s\u00eb pari gjat\u00eb vitit 2019 (IREX programi <\/span>“Strengthening Media Systems”<\/span><\/a>), dhe pastaj edhe gjat\u00eb vitit 2020 (<\/span>“Supporting Greater Media Independence in the Western Balkans Project”<\/span><\/a> Thomson fondacije). \u00c7doher\u00eb kemi shkruar n\u00eb let\u00ebr idet\u00eb fenomenale dhe i kemi zhvilluar dhe planifikuar n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb kan\u00eb shanset e mira p\u00ebr tu realizuar.<\/span><\/p>\n\n

\"A<\/figure>\n\n

A kan\u00eb sukses planet e biznesit?<\/h2>\n\n

Suksesi i planeve varet gati p\u00ebrjashtimisht vet\u00ebm nga <\/span>aft\u00ebsia dhe koha e kushtuar e njer\u00ebzve nga mediat.<\/strong> Disa nga mediat me t\u00eb cilat kemi punuar gjat\u00eb vitit 2019 kan\u00eb t\u00eb ardhura nga aktivitetet nga ato plane dhe kjo ua leht\u00ebson funksionimin. Disa t\u00eb tjer\u00eb, p\u00ebr ndryshe, nuk kan\u00eb arritur t\u055ai realizojn\u00eb planet, edhe n\u00ebse i kan\u00eb pas idet\u00eb me t\u00eb v\u00ebrtet\u00eb t\u00eb mira. <\/span><\/p>\n\n

Pse? P\u00ebr arsye se nuk kishin koh\u00eb p\u00ebr t\u055aua kushtuar, pasi nj\u00ebkoh\u00ebsisht \u00ebsht\u00eb dasht\u00eb t\u00eb merren me pun\u00ebn e p\u00ebrditshme t\u00eb gazetaris\u00eb, ose thjesht p\u00ebr shkak se nuk e kan\u00eb leht\u00eb t\u00eb dalin nga zona e komfortit dhe t\u00eb merren me gj\u00ebrat me t\u00eb cilat nuk jan\u00eb m\u00ebsuar, posa\u00e7\u00ebrisht kur b\u00ebhet fjal\u00eb p\u00ebr mjetet dhe prodhimet digjitale. <\/p>\n\n

Dhe kjo \u00ebsht\u00eb nj\u00eb gj\u00eb normale.<\/p>\n\n

Mediat nuk dallojn\u00eb shum\u00eb nga sip\u00ebrmarrjet e vogla, dhe pronar\u00ebt e mediave jan\u00eb shum\u00eb t\u00eb ngjash\u00ebm me sip\u00ebrmarr\u00ebsit. Edhe t\u00eb par\u00ebt edhe t\u00eb dyt\u00ebt e kan\u00eb vullnetin e madh, kan\u00eb d\u00ebshir\u00eb q\u00eb t\u00eb zgjidhin ndonj\u00eb problem ose t\u00eb avancojn\u00eb rrethin e vet\u00eb, dikush me nj\u00eb prodhim, dikush me sh\u00ebrbim, dikush me raportim ose studim. Dhe t\u00eb gjith\u00eb d\u00ebshirojn\u00eb vet\u00ebm m\u00eb t\u00eb mirat, i kan\u00eb \u00ebndrrat e m\u00ebdha, por m\u00eb s\u00eb shpeshti jo edhe njohurit\u00eb, aft\u00ebsit\u00eb ose koh\u00ebn p\u00ebr t\u055ai realizuar.<\/p><\/blockquote><\/figure>\n\n

Disa sip\u00ebrmarr\u00ebs e mendojn\u00eb dhe e krijojn\u00eb prodhimin fantastik, por nuk din\u00eb ta shesin, dhe disa pronar\u00eb t\u00eb mediave jasht\u00ebzakonisht mir\u00eb e njohin rastin p\u00ebr t\u00eb realizuar t\u00eb ardhurat, por nuk kan\u00eb mjaft njohuri ose koh\u00eb q\u00eb portalin e vet\u00eb ta rregullojn\u00eb ashtu si\u00e7 duhet, ose t\u00eb vler\u00ebsojn\u00eb koh\u00ebn e nevojshme q\u00eb sh\u00ebrbimi\/prodhimi t\u00eb zhvillohet, dhe shpeshher\u00eb edhe t\u00eb par\u00ebt edhe t\u00eb dyt\u00ebt mb\u00ebshtet\u00ebn tep\u00ebr shum\u00ebn mendimin e vet\u00eb ose t\u00eb njer\u00ebzve t\u00eb tyre t\u00eb af\u00ebrt, dhe ndodh q\u00eb grupi i synuar thjesht\u00eb mos t\u00eb blej\u00eb at\u00eb q\u00eb kan\u00eb krijuar. <\/p>\n\n

\"Çfarë<\/figure>\n\n

\u00c7far\u00eb \u00ebsht\u00eb zgjidhja, pra?<\/h2>\n\n

Nga p\u00ebrvoja e pun\u00ebs me m\u00eb shum\u00eb se 100 sip\u00ebrmarr\u00ebs dhe sip\u00ebrmarrje, zgjidhja \u00ebsht\u00eb n\u00eb <\/span>mb\u00ebshtetjen dhe p\u00ebrcjelljen.<\/strong> Programet e donator\u00ebve kryesisht jan\u00eb t\u00eb kufizuar me koh\u00eb, dhe mediat, pas procesit t\u00eb suksessh\u00ebm t\u00eb analiz\u00ebs, zhvillimit t\u00eb ides\u00eb, strategjis\u00eb, plan-veprimeve etj, shpesh lihen vet\u00eb-vet\u00ebm gjat\u00eb implementimit t\u00eb t\u00eb gjitha gj\u00ebrave q\u00eb ishin t\u00eb planifikuara. <\/span><\/p>\n\n

Programi i p\u00ebrmendur i fondacionit Thomson ka vajtur nj\u00eb hap m\u00eb larg dhe ka siguruar q\u00eb konsulent\u00ebt q\u00eb kan\u00eb punuar me mediat p\u00ebr zhvillimin e planeve t\u00eb biznesit t\u00eb mbesin edhe nj\u00eb vit n\u00eb kontakt me ata dhe t\u00eb p\u00ebrcjellin dhe t\u00eb mb\u00ebshtesin aq sa munden implementimin e atyre planeve t\u00eb biznesit. Dhe kjo \u00ebsht\u00eb nj\u00eb gj\u00eb shum\u00eb e mir\u00eb dhe jemi t\u00eb sigurt se p\u00ebr mediat ky lloj i mb\u00ebshtetjes do t\u00eb jet\u00eb shum\u00eb i r\u00ebnd\u00ebsish\u00ebm.<\/p><\/blockquote><\/figure>\n\n

Megjithat\u00eb, as konsulent\u00ebt nuk jan\u00eb t\u00eb gjith\u00ebfuqish\u00ebm dhe nuk i ka \u00e7do konsulent njohurit\u00eb, aft\u00ebsit\u00eb dhe p\u00ebrvojat e nj\u00ebjta. Dikush \u00ebsht\u00eb ekspert i marketingut, dikush i shitjes, dikush p\u00ebr zhvillim t\u00eb prodhimit, dikush i njeh mir\u00eb financat, dikush tjet\u00ebr \u00ebsht\u00eb ekspert i zhvillimit t\u00eb organizat\u00ebs etj. Dhe n\u00ebse mediumi, p\u00ebr shembull, \u00ebsht\u00eb duke zhvilluar nj\u00eb web-shop dhe i nevojitet ndihma n\u00eb krijimin e hink\u00ebs s\u00eb shitjes, ekziston mund\u00ebsia q\u00eb konsulenti me t\u00eb cilin punon nuk \u00ebsht\u00eb ekspert i asaj fushe. <\/p>\n\n

Prandaj do t\u00eb ishte e shk\u00eblqyeshme n\u00ebse gjendet m\u00ebnyra p\u00ebr t\u00eb mund\u00ebsuar edhe nj\u00ebfar\u00eb lloji t\u00eb <\/span>mb\u00ebshtetjes eksperte sipas k\u00ebrkes\u00ebs<\/strong>,<\/strong> ku mediat do t\u00eb kishin mund\u00ebsi t\u00eb lajm\u00ebrohen kur t\u00eb lindin nevoja dhe t\u00eb marrin mb\u00ebshtetjen e shpejt\u00eb dhe efikase. Ky mund t\u00eb ishte nj\u00eb grup i njer\u00ebzve ose i organizatave me njohuri dhe p\u00ebrvoja t\u00eb ndryshme n\u00eb biznesin medial, dhe do t\u00eb ishte ideale n\u00eb rast se do t\u00eb ishin ata q\u00eb jan\u00eb provuar me sukses n\u00eb fush\u00ebveprime t\u00eb veta, dhe njer\u00ebz t\u00eb till\u00eb kemi n\u00eb rajonin ton\u00eb. <\/span><\/p>\n\n

Mb\u00ebshtetja e till\u00eb do t\u00eb kishte mund\u00ebsi t\u00eb merret me temat e ndryshme, dhe ia t\u00eb cilat jan\u00eb m\u00eb t\u00eb r\u00ebnd\u00ebsishme. <\/p>\n\n

\"Shkëmbimi<\/figure>\n\n

Shk\u00ebmbimi i p\u00ebrvojave dhe formimi i bashk\u00ebpunimit dhe partneritetit afatgjat\u00eb n\u00eb zhvillimin e organizat\u00ebs me mediat tjera lokale nga rajoni<\/h3>\n\n

<\/p>\n\n

P\u00ebrvojat tona n\u00eb 3 deri 4 vite t\u00eb fundit tregojn\u00eb se <\/span>zgjidhjet m\u00eb t\u00eb mira jan\u00eb ato t\u00eb testuara n\u00eb praktik\u00eb nga ana organizatave t\u00eb ngjashme.<\/strong> Mediat e vogla lokale n\u00eb rajon jan\u00eb t\u00eb ballafaquara me probleme t\u00eb ngjashme dhe shk\u00ebmbimi i qasjeve me t\u00eb tjer\u00ebt gjithmon\u00eb ka dh\u00ebn\u00eb rezultatet e shk\u00eblqyeshme. Nuk ekziston, natyrisht, nj\u00eb zgjidhje e vetme p\u00ebr t\u00eb gjith\u00eb, por p\u00ebrvoja e atyre q\u00eb me sukses e kan\u00eb zgjidh sfid\u00ebn q\u00eb e kemi p\u00ebrball\u00eb mund t\u00eb jet\u00eb me r\u00ebnd\u00ebsi t\u00eb madhe. <\/span><\/p>\n\n

Gjithashtu, konsulent\u00ebt q\u00eb jan\u00eb t\u00eb mir\u00eb n\u00eb zhvillimin organizativ nuk kan\u00eb \u00e7doher\u00eb p\u00ebrvoj\u00eb n\u00eb pun\u00ebn me mediat, dhe anasjelltas. Prandaj, nj\u00eb nga sistemet m\u00eb t\u00eb q\u00ebndruesh\u00ebm t\u00eb mb\u00ebshtetjes gjat\u00eb zhvillimit \u00ebsht\u00eb pik\u00ebrisht nd\u00ebrlidhja dhe shk\u00ebmbimi i p\u00ebrvojave me mentor\u00ebt nga mediat tjera t\u00eb vogla q\u00eb me sukses i kan\u00eb zgjidh\u00eb disa nga sfidat q\u00eb i kemi p\u00ebrball\u00eb. <\/p>\n\n

Mb\u00ebshtetja p\u00ebr zhvillimin e mentor\u00ebve n\u00eb mediat e vogla <\/h3>\n\n

<\/p>\n\n

Madje edhe gazetar\u00ebt me m\u00eb p\u00ebrvoj\u00eb (ose pronar\u00ebt e mediave) shpesh nuk e din\u00eb se si t\u055aua kalojn\u00eb njohurit\u00eb e veta t\u00eb tjer\u00ebve. E din\u00eb se \u00e7far\u00eb kan\u00eb kaluar, din\u00eb edhe n\u00eb m\u00ebnyr\u00eb kronologjike t\u055ai shkruajn\u00eb p\u00ebrvojat e veta, por nuk e din\u00eb se si ta formulojn\u00eb at\u00eb q\u00eb e din\u00eb n\u00eb m\u00ebnyr\u00eb q\u00eb edhe t\u00eb tjer\u00ebt t\u00eb m\u00ebsojn\u00eb nga ata vet\u00eb. <\/p>\n\n

Mb\u00ebshtetja e tipit 1 me 1, couching-it ose trajnimit p\u00ebrmes nj\u00eb procesit t\u00eb strukturuar p\u00ebr disa njer\u00ebz do t\u00eb ndihmonte shum\u00eb transferimin e njohurive.<\/p>\n\n

Zbatimi praktik dhe i p\u00ebrditsh\u00ebm i IT teknologjive me q\u00ebllim t\u00eb matjes s\u00eb rezultateve dhe planifikimit t\u00eb zhvillimit <\/h3>\n\n

<\/p>\n\n

Shumica e mediave tashm\u00eb e ka, ose me nj\u00eb mb\u00ebshtetje minimale mund t\u00eb ket\u00eb shum\u00eb shpejt, nj\u00eb pasqyr\u00eb t\u00eb shk\u00eblqyeshme t\u00eb t\u00eb dh\u00ebnave nga portali i vet\u00eb. K\u00ebto t\u00eb dh\u00ebnat zakonisht p\u00ebrfshijn\u00eb demografin\u00eb, koh\u00ebn e qasjes, mbajtjes n\u00eb vende t\u00eb caktuara, shp\u00ebrndarjen e lajmeve n\u00eb rrjete shoq\u00ebrore, t\u00eb dh\u00ebnat mbi pajisjet q\u00eb p\u00ebrdoruesit i p\u00ebrdorin, si dhe shum\u00eb informacione t\u00eb tjera t\u00eb dobishme. \u00cbsht\u00eb treguar se mediat nuk i p\u00ebrdorin k\u00ebto t\u00eb dh\u00ebna n\u00eb m\u00ebnyr\u00eb t\u00eb mjaftueshme, pasi ose nuk jan\u00eb m\u00ebsuar ose nuk kan\u00eb p\u00ebrvoj\u00eb n\u00eb analiz\u00ebn dhe p\u00ebrdorimin e k\u00ebtyre t\u00eb dh\u00ebnave. P\u00ebrpunimi dhe analiza e p\u00ebrshtatshme jep nj\u00eb pamje t\u00eb jasht\u00ebzakonshme n\u00eb<\/span> tregje potenciale, si dhe n\u00eb d\u00ebshirat dhe nevojat e vizituesve t\u00eb portaleve mediale.\u00a0\u00a0<\/strong><\/p>\n\n

Analitiku mund t\u00eb p\u00ebrdoret edhe p\u00ebr pilotimin dhe v\u00ebrtetimin e formave t\u00eb reja t\u00eb shfryt\u00ebzimit t\u00eb p\u00ebrmbajtjeve mediale, por edhe t\u00eb prodhimeve t\u00eb reja q\u00eb nuk jan\u00eb doemos drejtp\u00ebrs\u00ebdrejti t\u00eb lidhura me veprimtarin\u00eb kryesore t\u00eb medias (p.sh. botimi dhe shitja e librave, kafenet\u00eb, etj.). Ka shembuj t\u00eb mediave lokale q\u00eb k\u00ebto t\u00eb dh\u00ebna din\u00eb t\u055ai mbledhin, t\u055ai p\u00ebrpunojn\u00eb dhe t\u055ai prezantojn\u00eb menaxhmentit p\u00ebr vendimmarrje operacionale dhe strategjike. Shfryt\u00ebzimi i k\u00ebtyre p\u00ebrvojave dhe njohurive dhe transferimi i tyre tek mediat tjera n\u00eb rajon do t\u00eb ishte nj\u00eb hap i madh p\u00ebrpara n\u00eb zhvillimin e planifikuar t\u00eb k\u00ebtyre organizatave. <\/p>\n\n

\"Zhvillimi<\/figure>\n\n

Zhvillimi i aft\u00ebsive organizative dhe atyre t\u00eb menaxhimit t\u00eb ndryshimeve n\u00eb menaxhmentit e mediave <\/h3>\n\n

<\/p>\n\n

N\u00eb fund, nj\u00eb num\u00ebr i madh i mediave nuk ka njohuri mbi <\/span>zhvillimin e drejtp\u00ebrdrejt\u00eb organizativ.<\/strong> K\u00ebto njohuri dhe aft\u00ebsi p\u00ebrfshijn\u00eb analiz\u00ebn e kapaciteteve t\u00eb organizat\u00ebs, planifikimin e zhvillimit dhe testimin e atyre planeve, por edhe aft\u00ebsit\u00eb menaxhuese t\u00eb nevojshme p\u00ebr t\u00eb zvog\u00ebluar ndikimin e stresit n\u00eb\u00a0 organizat\u00eb n\u00eb koh\u00ebn e ndryshimit dhe rritjes.\u00a0<\/span><\/p>\n\n

Si\u00e7 e kemi th\u00ebn\u00eb m\u00eb par\u00eb n\u00eb tekst, shumica e konsulent\u00ebve fokusohen tek pjesa mediale dhe editoriale e zhvillimit t\u00eb organizatave mediale. Aft\u00ebsit\u00eb q\u00eb jan\u00eb t\u00eb nevojshme p\u00ebr ndryshime p\u00ebr t\u00eb cilat ne, konsulent\u00ebt shpesh i nxisim, nuk jan\u00eb t\u00eb pranishme n\u00eb ekipin i cili e zbaton ndryshimin n\u00eb media. Zhvillimi sistematik i aft\u00ebsive menaxhuese dhe njohurive praktike n\u00eb fush\u00ebn e planifikimit t\u00eb zhvillimit dhe zbatimit t\u00eb projekteve t\u00eb ndryshimit dhe rritjes \u00ebsht\u00eb nj\u00eb nga komponent\u00ebt ky\u00e7e t\u00eb q\u00ebndrueshm\u00ebris\u00eb afatgjate t\u00eb atyre ndryshimeve organizative. <\/p>\n\n

V\u00ebrejtje: Autor\u00ebt e k\u00ebtij artikulli jan\u00eb konsulent\u00ebt e pun\u00ebs dhe t\u00eb burimeve njer\u00ebzore me ka m\u00eb shum\u00eb se 10 vite t\u00eb p\u00ebrvoj\u00ebs n\u00eb pun\u00ebn me sip\u00ebrmarr\u00ebsit, sip\u00ebrmarrjet e vogla dhe t\u00eb mesme dhe mediat. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00eb disa vite t\u00eb fundit gjith\u00eb e m\u00eb tep\u00ebr, madje edhe n\u00eb rrafshin global, jo vet\u00ebm tek ne, flitet p\u00ebr nevoj\u00ebn q\u00eb mediat t\u00eb jen\u00eb t\u00eb vet\u00eb-q\u00ebndrueshme. K\u00ebtu, natyrisht, mendohet m\u00eb s\u00eb shumti p\u00ebr vet\u00eb-q\u00ebndrueshm\u00ebrin\u00eb financiare q\u00eb duhet t\u00eb mund\u00ebsoj\u00eb pavar\u00ebsin\u00eb absolute t\u00eb mediave, dhe nj\u00ebkoh\u00ebsisht edhe politik\u00ebn editoriale t\u00eb pavarur. Edhe tani ka pavar\u00ebsi […]<\/p>\n","protected":false},"author":22,"featured_media":6090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,97,99],"tags":[],"class_list":["post-6125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manaxhimi-dhe-organizmi-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","ciTrackContent"],"acf":[],"yoast_head":"\nSi t\u00eb arrijm\u00eb deri tek vet\u00eb-q\u00ebndrueshm\u00ebria e mediave? - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/si-te-arrijme-deri-tek-vete-qendrueshmeria-e-mediave\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si t\u00eb arrijm\u00eb deri tek vet\u00eb-q\u00ebndrueshm\u00ebria e mediave? - Journalift\" \/>\n<meta property=\"og:description\" content=\"N\u00eb disa vite t\u00eb fundit gjith\u00eb e m\u00eb tep\u00ebr, madje edhe n\u00eb rrafshin global, jo vet\u00ebm tek ne, flitet p\u00ebr nevoj\u00ebn q\u00eb mediat t\u00eb jen\u00eb t\u00eb vet\u00eb-q\u00ebndrueshme. K\u00ebtu, natyrisht, mendohet m\u00eb s\u00eb shumti p\u00ebr vet\u00eb-q\u00ebndrueshm\u00ebrin\u00eb financiare q\u00eb duhet t\u00eb mund\u00ebsoj\u00eb pavar\u00ebsin\u00eb absolute t\u00eb mediave, dhe nj\u00ebkoh\u00ebsisht edhe politik\u00ebn editoriale t\u00eb pavarur. 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