{"id":6779,"date":"2021-06-18T14:56:06","date_gmt":"2021-06-18T14:56:06","guid":{"rendered":"https:\/\/journalift.org\/?p=6779"},"modified":"2021-07-15T20:25:35","modified_gmt":"2021-07-15T20:25:35","slug":"loja-e-miut-dhe-e-maces-mes-mediave-dhe-rrjeteve-shoqerore","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/loja-e-miut-dhe-e-maces-mes-mediave-dhe-rrjeteve-shoqerore\/","title":{"rendered":"Loja e miut dhe e maces mes mediave dhe rrjeteve sociale"},"content":{"rendered":"\n

Nj\u00eb th\u00ebnie e popullarizuar mes atyre q\u00eb punojn\u00eb n\u00eb mediat digjitale \u00ebsht\u00eb \u201cN\u00ebse modeli juaj i biznesit \u00ebsht\u00eb i themeluar n\u00eb Facebook, ju n\u00eb fakt nuk keni model biznesi.\u201d Megjithat\u00eb, t\u00eb merreni me pun\u00ebn n\u00eb media pa Facebook (dhe rrjete tjera shoq\u00ebrore) sot \u00ebsht\u00eb pothuajse e pamundur. Kjo vlen jo vet\u00ebm p\u00ebr start-upe t\u00eb vogla, por edhe p\u00ebr organizatat e m\u00ebdha radio-difuze me miliona shikues, ku t\u00eb ardhurat primare ende vijn\u00eb nga reklamuesit tradicional\u00eb. Arsyeja \u00ebsht\u00eb krejt e thjesht\u00eb: gjithnj\u00eb e m\u00eb pak konsumator\u00eb ju qas\u00ebn mediave p\u00ebrmes kanaleve q\u00eb nuk jan\u00eb n\u00eb pron\u00ebsi t\u00eb atyre mediave. <\/p>\n\n

Sipas Institutit t\u00eb Reutersit p\u00ebr studimin e gazetaris\u00eb n\u00eb raportin mbi mediat digjitale p\u00ebr vitin 2020<\/span> <\/a>kemi ardhur deri tek ky informacion:<\/span><\/p>\n\n

\u201cN\u00eb t\u00eb gjitha vendet mbi nj\u00eb e kat\u00ebrta e popullsis\u00eb (28%) fillon rrug\u00ebtimin e tyre drejt informacioneve p\u00ebrmes faqes se internetit apo aplikacionit, pas tyre vijojn\u00eb ata t\u00eb cil\u00ebt p\u00ebr k\u00ebt\u00eb p\u00ebrdorin rrjetet shoq\u00ebrore (26%) \u2013 dy p\u00ebr qind m\u00eb shum\u00eb se vitin e kaluar. Krahas k\u00ebsaj, edhe n\u00eb k\u00ebt\u00eb rast shohim forma t\u00eb ndryshme t\u00eb sjelljes tek gjenerata Z (18-24). Ky grup ka lidhje m\u00eb t\u00eb dob\u00ebt t\u00eb drejtp\u00ebrdrejt\u00eb me kompanit\u00eb e mediave (16%) dhe gati dyfish ka m\u00eb shum\u00eb gjasa q\u00eb lajmeve t\u00eb ju qas\u00ebt p\u00ebrmes rrjeteve shoq\u00ebrore (38%).\u201d <\/span><\/em><\/p><\/blockquote>\n\n

N\u00eb shum\u00eb dollar\u00ebsh, kjo do t\u00eb thot\u00eb se pjesa e vog\u00ebl e buxhetit p\u00ebr reklamimin digjital, q\u00eb investohet drejtp\u00ebrdrejt\u00eb n\u00eb media, nga dita n\u00eb dit\u00eb shkon duke u zvog\u00ebluar. Ky \u00ebsht\u00eb nj\u00eb trend q\u00eb do t\u00eb vazhdoj\u00eb p\u00ebr mediat, n\u00eb favor t\u00eb korporatave q\u00eb i menaxhojn\u00eb rrjetet shoq\u00ebrore. \n<\/p>\n\n

At\u00ebher\u00eb, pyetja q\u00eb vet\u00ebs ja shtrojn\u00eb mediat n\u00eb t\u00eb gjith\u00eb bot\u00ebn \u00ebsht\u00eb e ngjashme dhe thot\u00eb:<\/p>\n\n

Si t\u00eb mbijetojm\u00eb n\u00eb konkurrenc\u00eb me rrjetet shoq\u00ebrore q\u00eb nuk shpenzojn\u00eb asnj\u00eb gj\u00eb p\u00ebr p\u00ebrmbajtje, por e p\u00ebrdorin at\u00eb falas dhe i t\u00ebrheqin reklamuesit nga platformat tuaja? A \u00ebsht\u00eb e mundur t\u00eb fitoni me ndihm\u00ebn e rrjeteve shoq\u00ebrore?<\/strong><\/p>\n\n

\"Mbijetesa<\/figure>\n\n

Mbijetesa n\u00eb konkurrenc\u00eb me rrjetet shoq\u00ebrore <\/h2>\n\n

Realiteti \u00ebsht\u00eb se rrjetet shoq\u00ebrore nuk jan\u00eb krijuar q\u00eb mediat (edhe askush tjet\u00ebr) t\u00eb fitojn\u00eb para, por fitimi \u00ebsht\u00eb i \u201crezervuar\u201d p\u00ebr z. Zuckeberg dhe t\u00eb tjer\u00ebt. Rrjetet shoq\u00ebrore nuk kan\u00eb nevoj\u00eb t\u00eb shpenzojn\u00eb para p\u00ebr krijimin e p\u00ebrmbajtjes \u2013 ato shfryt\u00ebzojn\u00eb p\u00ebrmbajtjet q\u00eb konsumuesit e tyre e kan\u00eb dh\u00ebn\u00eb falas duke e publikuar at\u00eb, dhe falas rrjetit t\u00eb gjer\u00eb t\u00eb klient\u00ebve, kan\u00eb mund\u00ebsi t\u00eb ofrojn\u00eb \u00e7mimet m\u00eb t\u00eb ul\u00ebta t\u00eb reklamimit, si dhe targetimin m\u00eb t\u00eb mir\u00eb n\u00eb krahasim me mediat, duke i t\u00ebrhequr reklamuesit. Rrjetet shoq\u00ebrore nuk e mbajn\u00eb sekret k\u00ebt\u00eb model fitimprur\u00ebs t\u00eb biznesit. <\/span>Sipas fjal\u00ebve t\u00eb vet\u00eb Zuckerberg-ut<\/span><\/a>: <\/span><\/p>\n\n

\u201cNd\u00ebrmarrjet e vogla q\u00eb krijojn\u00eb shumic\u00ebn e vendeve t\u00eb pun\u00ebs dhe rritjen ekonomike n\u00eb t\u00eb gjith\u00eb bot\u00ebn fitojn\u00eb qasje n\u00eb mjete q\u00eb ua mund\u00ebsojn\u00eb p\u00ebrparimin. N\u00eb Facebook ekzistojn\u00eb mbi 90 milion\u00eb t\u00eb nd\u00ebrmarrjeve t\u00eb vogla, q\u00eb jan\u00eb pjes\u00eb e madhe e biznesit ton\u00eb.\u201d<\/span><\/em><\/p><\/blockquote>\n\n

K\u00ebto jan\u00eb po ato nd\u00ebrmarrje t\u00eb vogla nga t\u00eb cilat jan\u00eb varur mediat lokale. Jan\u00eb dy m\u00ebnyra t\u00eb anashkalohet kjo: <\/p>\n\n

  1. q\u00eb t\u00eb ju paguajn\u00eb rrjetet shoq\u00ebrore<\/li>
  2. q\u00eb t\u00eb shfryt\u00ebzoni taktikat e men\u00e7ura t\u00eb rrjetet shoq\u00ebrore p\u00ebr t\u00eb mb\u00ebshtetur marketingun tuaj, p\u00ebr t\u00eb rritur publikun n\u00eb platformat<\/em> tuaja dhe ashtu t\u00eb rrisni t\u00eb ardhurat q\u00eb nuk vijn\u00eb nga rrjetet shoq\u00ebrore. <\/span><\/li><\/ol>\n\n

    N\u00eb \u00e7do rast, \u00ebsht\u00eb me r\u00ebnd\u00ebsi q\u00eb t\u00eb mbani m\u00ebnd q\u00eb k\u00ebto dy opsione nuk jan\u00eb doemos alternativ\u00eb e nj\u00ebra tjetr\u00ebs. <\/p>\n\n

    \"Si<\/figure>\n\n

    Si ti shtyni rrjetet shoq\u00ebrore t\u00eb paguajn\u00eb p\u00ebrmbajtjen tuaj?<\/h2>\n\n

    Pagesa nga rrjetet shoq\u00ebrore mund t\u00eb duket si nj\u00eb perspektiv\u00eb premtuese, dhe po fillon t\u00eb zhvillohet n\u00eb disa tregje t\u00eb m\u00ebdha t\u00eb bot\u00ebs ku shoqatat e mediave b\u00ebjn\u00eb kontrata me Google dhe Facebook q\u00eb ato t\u00eb paguajn\u00eb p\u00ebr p\u00ebrmbajtjet q\u00eb publikojn\u00eb.<\/p>\n\n

    T\u00eb gjitha syt\u00eb jan\u00eb kthyer drejte Australis\u00eb (mars 2021) <\/span>q\u00eb momentalisht \u00ebsht\u00eb kthyer n\u00eb nj\u00eb fush\u00eb beteje mes botuesve dhe gjigant\u00ebve teknologjik<\/span><\/a> (lexoni m\u00eb shum\u00eb <\/span>k\u00ebtu<\/span><\/a>, gjithashtu lexoni deklaratat e <\/span>Google<\/span><\/a> dhe <\/span>Facebook<\/span><\/a>). Masat e ngjashme legjislative jan\u00eb prezantuar ose jan\u00eb n\u00eb p\u00ebrgatitje n\u00eb <\/span>BE<\/span><\/a>. Marr\u00ebveshjet kontroverse dhe t\u00eb pjesshme po lidhen edhe n\u00eb <\/span>Franc\u00eb<\/span><\/a>, <\/span>Gjermani <\/span><\/a>\u00a0dhe, p\u00ebrve\u00e7 k\u00ebsaj, negociatat e ngjashme jan\u00eb duke u zhvilluar edhe n\u00eb vendet tjera. Megjithat\u00eb, ky proces k\u00ebrkon shum\u00eb koh\u00eb p\u00ebr t\u00eb ardhur n\u00eb Ballkanin Per\u00ebndimor dhe kurr\u00eb nuk do ta kompensoj\u00eb plot\u00ebsisht humbjen e reklamimit digjital.\u00a0<\/span><\/p>\n\n

    Hapi i par\u00eb drejt\u00eb k\u00ebtij solucioni \u00ebsht\u00eb q\u00eb shumica e mediave n\u00eb k\u00ebto vende t\u00eb bashkohen dhe t\u00eb fitojn\u00eb mb\u00ebshtetjen e fort\u00eb t\u00eb qeverive t\u00eb veta n\u00eb form\u00eb t\u00eb miratimit t\u00eb masave legjislative, q\u00eb jan\u00eb n\u00eb p\u00ebrputhje me BE. <\/p><\/blockquote><\/figure>\n\n

    Gjithashtu, kjo mund t\u00eb tregohet si nj\u00eb opsion mjaft i rreziksh\u00ebm, duke pas parasysh tregjet e ndara t\u00eb mediave dhe fuqin\u00eb e vog\u00ebl n\u00eb negociata t\u00eb vendeve t\u00eb vogla, ne krahasim me gjigant\u00ebt teknologjik. Mir\u00ebpo, l\u00ebvizjet e fundit t\u00eb BE-s\u00eb, dhe <\/span>intervistimi i gjigant\u00ebve teknologjik\u00eb<\/span> p\u00ebrpara Kongresit Amerikan, mund ta ndryshojn\u00eb situat\u00ebn n\u00eb m\u00ebnyr\u00eb afatgjate. Fatkeq\u00ebsisht, BE-ja nuk \u00ebsht\u00eb e njohur p\u00ebr hapat e shpejt\u00eb dhe vendimmarr\u00ebs dhe procesi, gjasat jan\u00eb, do t\u00eb zvarritet me vite. P\u00ebrve\u00e7 k\u00ebsaj, do t\u00eb nevojit\u00ebn vite t\u00eb t\u00ebra q\u00eb procesi t\u00eb zgjerohet dhe t\u00eb miratohet edhe jasht\u00eb BE-s\u00eb. Prandaj, \u00ebsht\u00eb akoma her\u00ebt p\u00ebr projektimin e t\u00eb ardhurave t\u00eb drejtp\u00ebrdrejta p\u00ebr mediat n\u00eb Ballkanin Per\u00ebndimor, n\u00eb baz\u00eb t\u00eb kompensimit nga ana e rrjetet shoq\u00ebrore p\u00ebr p\u00ebrmbajtjen q\u00eb ato e shfryt\u00ebzojn\u00eb.\u00a0<\/span><\/p>\n\n

    Shfryt\u00ebzojini men\u00e7ur taktikat n\u00eb rrjete shoq\u00ebrore <\/h2>\n\n

    Organizatat e mediave me krenari p\u00ebrfaq\u00ebsojn\u00eb nj\u00eb num\u00ebr t\u00eb madh t\u00eb p\u00ebrcjell\u00ebsve n\u00eb rrjete shoq\u00ebrore dhe shpesh her\u00eb p\u00ebrdorin promovime t\u00eb paguara p\u00ebr t\u055ai p\u00ebrfituar ata. Edhe pse nj\u00eb num\u00ebr i madh i \u201clike-\u00ebve\u201d dhe i shp\u00ebrndarjeve \u00ebsht\u00eb i mir\u00eb p\u00ebr vet\u00ebbesimin e mediave, k\u00ebto shifra nuk sjellin automatikisht bler\u00ebs (ekrane televizive, radio vale, faqe t\u00eb internetit, gazeta t\u00eb shtypura). N\u00ebse e shfryt\u00ebzoni pa kujdes, kjo taktik\u00eb mund t\u055aju shkat\u00ebrroj\u00eb. <\/p>\n\n

    N\u00eb vazhdim do t\u055aju zbuloj ku duhet t\u00eb jeni t\u00eb kujdessh\u00ebm: <\/p>\n\n

    1. D\u00ebmi p\u00ebr reputacionin<\/h3>\n\n

    <\/p>\n\n

    Klient\u00ebt m\u00eb pak u besojn\u00eb rrjetet shoq\u00ebrore n\u00eb krahasim me mediat profesionale.<\/strong> Arsyeja \u00ebsht\u00eb e thjesht\u00eb \u2013 rrjetet shoq\u00ebrore jan\u00eb plot\u00eb me lajme amatore, korporative, politike dhe t\u00eb rrema, q\u00eb jan\u00eb t\u00eb formatuara nj\u00ebsoj si p\u00ebrmbajtjet q\u00eb rrjedhin nga organizatat profesionale t\u00eb \u00e7muara mediale.<\/span><\/p>\n\n

    N\u00ebse nuk e keni nj\u00eb brand t\u00eb njohur, publikimi i p\u00ebrmbajtjeve n\u00eb rrjete shoq\u00ebrore krah p\u00ebr krah me t\u00eb gjith\u00eb t\u00eb tjer\u00ebt q\u00eb qarkullojn\u00eb, mund t\u00eb ul\u00eb vler\u00ebn relative q\u00eb klient\u00ebt i japin p\u00ebrmbajtjes suaj. Mediat duhet me shum\u00eb kujdes dhe men\u00e7uri ta nd\u00ebrtojn\u00eb brandin n\u00eb syt\u00eb e klient\u00ebve t\u00eb vet\u00eb, duke refuzuar tundimin e clickbait-it<\/i> <\/strong>\u2013 p\u00ebrmbajtjes q\u00eb do t\u00eb t\u00ebrheq shum\u00eb lexues, por nj\u00ebkoh\u00ebsisht do t\u00eb d\u00ebmtoj\u00eb reputacionin tuaj si nj\u00eb ofrues t\u00eb njohur dhe t\u00eb sigurt t\u00eb informacionit dhe t\u00eb lajmeve kujt njer\u00ebzit mund t\u055ai besojn\u00eb. <\/span><\/p>\n\n

    Grafika e Reutersit tregon qart\u00eb dallimin e madh midis besimit, ve\u00e7an\u00ebrisht n\u00eb lidhje me pyetjet e v\u00ebshtira me interes t\u00eb p\u00ebrbashk\u00ebt, si\u00e7 \u00ebsht\u00eb kriza e koronavirusit. <\/p>\n\n

    \"Reputacijska-stet\"
    Burimi: <\/span><\/i>Instituti i Reutersit p\u00ebr studimin e gazetaris\u00eb, Raporti p\u00ebr lajmet digjitale p\u00ebr vitin 2020<\/span><\/i><\/a><\/figcaption><\/figure>\n\n

    P\u00ebr m\u00eb tep\u00ebr, Facebook para pak koh\u00ebsh ka hequr opsionin p\u00ebr t\u00eb ndaluar komentet n\u00ebn publikimet n\u00eb faqe dhe grupe. Kjo do t\u00eb thot\u00eb se mediat duhet t\u00eb shpenzojn\u00eb resurse t\u00eb \u00e7muara p\u00ebr t\u00eb \u201cmoderuar\u201d faqet e tyre p\u00ebr t\u00eb eliminuar mund\u00ebsin\u00eb p\u00ebr d\u00ebmin e mundsh\u00ebm p\u00ebr reputacionin e mediave nga ana e \u201ctrolleve\u201d, \u201chejterave\u201d etj.\u00a0 <\/span><\/p>\n\n

    2. Shterja e resurseve dhe garat me vet\u00ebn e vet\u00eb<\/h3>\n\n

    <\/p>\n\n

    Organizatat e shumta t\u00eb mediave kan\u00eb p\u00ebr q\u00ebllim t\u00eb vendosin sa m\u00eb shum\u00eb p\u00ebrmbajtje n\u00eb kanalet e rrjeteve shoq\u00ebrore dhe shpesh her\u00eb krijojn\u00eb p\u00ebrmbajtje unike ose kalojn\u00eb koh\u00eb duke e p\u00ebrshtatur at\u00eb p\u00ebr k\u00ebto platforma.<\/p>\n\n

    Edhe pse publikimi i rregullt dhe p\u00ebrshtatja e p\u00ebrmbajtjes p\u00ebr specifikat e rrjeteve shoq\u00ebrore jan\u00eb t\u00eb r\u00ebnd\u00ebsishme, k\u00ebtu mesazhi kryesor \u00ebsht\u00eb \u201cm\u00eb pak \u00ebsht\u00eb m\u00eb shum\u00eb.\u201d <\/p><\/blockquote><\/figure>\n\n

    Nuk d\u00ebshironi q\u00eb ekranin tuaj t\u00eb medias ta shnd\u00ebrroni n\u00eb nj\u00eb timeline t\u00eb Facebook-ut ose n\u00eb nj\u00eb newsfeed. Gjithashtu, nuk doni q\u00eb t\u00eb pun\u00ebsuarit tuaj t\u00eb shpenzojn\u00eb shum\u00eb koh\u00eb duke i \u201cushqyer\u201d me p\u00ebrmbajtje platformat me vler\u00eb prej disa miliard\u00eb dollar\u00ebsh, n\u00eb vend q\u00eb t\u00eb krijojn\u00eb vler\u00eb p\u00ebr publikun tuaj. Me resurse t\u00eb kufizuara, q\u00eb \u00ebsht\u00eb dukuri n\u00eb shumic\u00ebn e redaksive t\u00eb sotme, shtrohet pyetja se kush do t\u00eb jet\u00eb ai q\u00eb do ta angazhoni m\u00eb par\u00eb \u2013 krijuesin e p\u00ebrmbajtjes q\u00eb do t\u00eb krijoj\u00eb nj\u00eb histori unike, profesionale p\u00ebr ju ose (shum\u00eb m\u00eb t\u00eb lir\u00eb dhe t\u00eb z\u00ebvend\u00ebsuesh\u00ebm) nj\u00eb Junior Social Media Manager? <\/p>\n\n

    N\u00eb nj\u00eb bot\u00eb ideale, profilet tuaja n\u00eb rrjetet shoq\u00ebrore do t\u00eb sh\u00ebrbejn\u00eb parimisht p\u00ebr marketing dhe p\u00ebr ta drejtuar bler\u00ebsin drejt\u00eb p\u00ebrmbajtjes suaj ekskluzive<\/strong>. N\u00ebse keni m\u00eb shum\u00eb p\u00ebrmbajtje unike dhe cil\u00ebsore q\u00eb mundeni t\u055aia ofroni publikut tuaj t\u00eb targetuar, p\u00ebr ju dhe zhvillimin tuaj t\u00eb m\u00ebtejsh\u00ebm kjo do t\u00eb jet\u00eb m\u00eb me r\u00ebnd\u00ebsi se sa nj\u00eb num\u00ebr i madh i vizituesve t\u00eb r\u00ebndomt\u00eb q\u00eb b\u00ebjn\u00eb \u201cscroll\u201d n\u00eb postimet tuaja n\u00eb rrjetet shoq\u00ebrore nga t\u00eb cilat ju keni t\u00eb regjistruar nj\u00eb \u201cshikim n\u00eb koh\u00ebzgjatje prej tre sekondash.\u201d\u00a0<\/span><\/p>\n\n

    3. Mungesa e besueshm\u00ebris\u00eb<\/h3>\n\n

    <\/p>\n\n

    Pa marr parasysh se sa jeni ekspert n\u00eb menaxhimin e profilit n\u00eb rrjete shoq\u00ebrore, nuk \u00ebsht\u00eb e pamundur q\u00eb t\u00eb vij\u00eb deri tek ndryshimi i algoritmit t\u00eb Facebook-ut, si\u00e7 ka ndodhur n\u00eb vitet 2017 dhe 2019\u20132020 (her\u00ebn e fundit n\u00eb favor t\u00eb lajmeve, si pjes\u00eb e p\u00ebrgjigjes n\u00eb kriz\u00ebn e koronavirusit), ose q\u00eb faqja juaj t\u00eb fshihet fare p\u00ebr shkaqe politike (<\/span>si\u00e7 ndodhi n\u00eb Australi<\/span>) ose p\u00ebr arsye t\u00eb shkeljes s\u00eb rregullave (<\/span>kujtojeni bllokimin jo t\u00eb famsh\u00ebm n\u00eb Facebook t\u00eb shkrimtarit norvegjez ku ai publikoi fotografin\u00eb q\u00eb mori \u00e7mimin Pulitzer)<\/span><\/a>.<\/span><\/p>\n\n

    \"Mungesa<\/figure>\n\n

    Pse ndodhin gj\u00ebrat e tilla? Sepse nj\u00eb bot mund ta shoh imazhin ose tekstin n\u00eb pajtim me rregullat. Si rezultat, rikuperimi i profilit dhe i reputacionit tuaj n\u00eb rrjet mund t\u00eb zgjas\u00eb me dit\u00eb dhe jav\u00eb t\u00eb t\u00ebra, ndoshta edhe m\u00eb gjat\u00eb. <\/span>Mb\u00ebshtetja e tep\u00ebrt tek rrjetet shoq\u00ebrore \u00ebsht\u00eb shum\u00eb e rrezikshme dhe e b\u00ebn median tuaj edhe m\u00eb vulnerabile n\u00eb raport me rregullat p\u00ebr t\u00eb cilat ju nuk keni t\u00eb drejt\u00eb vote. <\/strong><\/p>\n\n

    4. Damping i \u00e7mimeve dhe raportimi jo transparent<\/h3>\n\n

    <\/p>\n\n

    Rrjetet shoq\u00ebrore mund t\u055aia lejojn\u00eb vet\u00ebs q\u00eb t\u00eb jen\u00eb m\u00eb t\u00eb lira n\u00eb krahasim me pothuajse \u00e7do medium tjet\u00ebr. Nuk kan\u00eb nevoj\u00eb t\u00eb shpenzojn\u00eb mjete n\u00eb krijimin e p\u00ebrmbajtjes dhe mund t\u00eb manipulojn\u00eb ofert\u00ebn dhe k\u00ebrkes\u00ebn, respektivisht at\u00eb q\u00eb tregohet dhe shit\u00ebt n\u00eb platformat e tyre. <\/p>\n\n

    Platformat e rrjeteve shoq\u00ebrore gjithashtu mund t\u00eb tregojn\u00eb t\u00eb dh\u00ebna n\u00eb m\u00ebnyr\u00eb q\u00eb p\u00ebr konsumatorin mesatar nuk ka ndonj\u00eb kuptim (m\u00eb shum\u00eb detaje n\u00eb linkun e radh\u00ebs). Te gjith\u00eb ata q\u00eb provojn\u00eb t\u055ai krahasojn\u00eb t\u00eb dh\u00ebnat nga fushatat n\u00eb rrjetet shoq\u00ebrore me ato t\u00eb trafikut n\u00eb lokacione t\u00eb internetit (ueb) do t\u00eb zbulojn\u00eb mosp\u00ebrputhje<\/a>.<\/p>\n\n

    K\u00ebto mosp\u00ebrputhje mund t\u00eb shpjegohen me p\u00ebrdorimin e q\u00eblluar t\u00eb indikator\u00ebve t\u00eb ndrysh\u00ebm, por n\u00eb realitet nuk ju ndihmojn\u00eb reklamuesve q\u00eb duan ta shohin vler\u00ebn e v\u00ebrtet\u00eb t\u00eb investimit t\u00eb vet\u00eb. <\/p>\n\n

    Mir\u00ebpo, <\/span>mungesa nga rrjetet shoq\u00ebrore nuk \u00ebsht\u00eb nj\u00eb opsion,<\/strong> sepse ato jan\u00eb zakonisht zgjedhja e par\u00eb e publikut tuaj, dhe mosshfryt\u00ebzimi i qasjes (reach) t\u00eb tyre p\u00ebr t\u00eb arritur tek publiku juaj i caktuar do t\u00eb ishte nj\u00eb rast i madh i humbur. N\u00ebse jeni t\u00eb pranish\u00ebm n\u00eb rrjete shoq\u00ebrore, shfryt\u00ebzimi i t\u00eb gjitha p\u00ebrpar\u00ebsive t\u00eb tyre k\u00ebrkon aft\u00ebsi t\u00eb shtuara q\u00eb e tejkalojn\u00eb vet\u00ebm publikimin e rregullt t\u00eb p\u00ebrmbajtjes dhe pages\u00ebn p\u00ebr qasje. <\/span><\/p>\n\n

    Si t\u055ai shfryt\u00ebzoni m\u00eb s\u00eb miri rrjetet shoq\u00ebrore Kako najbolje iskoristiti dru\u0161tvene mre\u017ee? <\/h2>\n\n
    \"Infographic\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    Nj\u00eb th\u00ebnie e popullarizuar mes atyre q\u00eb punojn\u00eb n\u00eb mediat digjitale \u00ebsht\u00eb \u201cN\u00ebse modeli juaj i biznesit \u00ebsht\u00eb i themeluar n\u00eb Facebook, ju n\u00eb fakt nuk keni model biznesi.\u201d Megjithat\u00eb, t\u00eb merreni me pun\u00ebn n\u00eb media pa Facebook (dhe rrjete tjera shoq\u00ebrore) sot \u00ebsht\u00eb pothuajse e pamundur. Kjo vlen jo vet\u00ebm p\u00ebr start-upe t\u00eb vogla, […]<\/p>\n","protected":false},"author":24,"featured_media":6695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[96,97],"tags":[],"acf":[],"yoast_head":"\nLoja e miut dhe e maces mes mediave dhe rrjeteve sociale - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/loja-e-miut-dhe-e-maces-mes-mediave-dhe-rrjeteve-shoqerore\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loja e miut dhe e maces mes mediave dhe rrjeteve sociale - Journalift\" \/>\n<meta property=\"og:description\" content=\"Nj\u00eb th\u00ebnie e popullarizuar mes atyre q\u00eb punojn\u00eb n\u00eb mediat digjitale \u00ebsht\u00eb \u201cN\u00ebse modeli juaj i biznesit \u00ebsht\u00eb i themeluar n\u00eb Facebook, ju n\u00eb fakt nuk keni model biznesi.\u201d Megjithat\u00eb, t\u00eb merreni me pun\u00ebn n\u00eb media pa Facebook (dhe rrjete tjera shoq\u00ebrore) sot \u00ebsht\u00eb pothuajse e pamundur. 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