{"id":7288,"date":"2021-06-28T11:12:59","date_gmt":"2021-06-28T11:12:59","guid":{"rendered":"https:\/\/journalift.org\/?p=7288"},"modified":"2021-07-15T20:23:22","modified_gmt":"2021-07-15T20:23:22","slug":"ohridnees-eksplorimi-i-mundesive-per-te-ardhura-ne-media-te-vogla-lokale","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/ohridnees-eksplorimi-i-mundesive-per-te-ardhura-ne-media-te-vogla-lokale\/","title":{"rendered":"OhridNews: Eksplorimi I mund\u00ebsive p\u00ebr rritjen e t\u00eb ardhurave n\u00eb mediat e vogla lokale"},"content":{"rendered":"\n
Q\u00ebllimi i \u00e7do media \u00ebsht\u00eb t\u00eb rritet dhe t\u00eb jet\u00eb e q\u00ebndrueshme. Njohja e nevoj\u00ebs p\u00ebr t\u00eb siguruar rritjen e t\u00eb ardhurave me kalimin e koh\u00ebs dhe sigurimi i burimeve p\u00ebr media q\u00eb funksionojn\u00eb me sukses nuk \u00ebsht\u00eb problemi. Zbatimi i k\u00ebsaj n\u00eb praktik\u00eb \u00ebsht\u00eb. Nuk ka asnj\u00eb recet\u00eb p\u00ebr sukses. N\u00eb fakt, \u00e7do media q\u00eb ka sukses tenton ta b\u00ebj\u00eb at\u00eb duke gjetur rrug\u00ebn e vet bazuar n\u00eb vizionin e saj, rrethanat e jashtme dhe aft\u00ebsit\u00eb e brendshme.<\/strong><\/span><\/p>\n\n
Shp\u00ebrblimet dhe sfidat e rrjedhave t\u00eb larmishme t\u00eb t\u00eb ardhurave<\/h2>\n\n
Industria e medias \u00ebsht\u00eb dixhitale, mjaft konkurruese dhe e fragmentuar. Media e pavarur shpesh p\u00ebrballet me burime t\u00eb pamjaftueshme p\u00ebr rritje p\u00ebr shkak t\u00eb mund\u00ebsive t\u00eb kufizuara t\u00eb fitimit t\u00eb parave, t\u00eb p\u00ebrqendruara kryesisht n\u00eb reklama. Nga ana tjet\u00ebr, ekziston gjithashtu sindromi “nj\u00eb peshk i madh n\u00eb nj\u00eb pishin\u00eb t\u00eb vog\u00ebl”<\/strong>, i cili ndodh kur organet e medias arrijn\u00eb kufijt\u00eb e tyre t\u00eb rritjes si rezultat i zon\u00ebs gjeografike q\u00eb mbulojn\u00eb, karakteristikave t\u00eb grupeve t\u00eb synuara ose aft\u00ebsive t\u00eb tyre t\u00eb brendshme.<\/span><\/p>\n\n