{"id":7954,"date":"2021-07-26T14:19:42","date_gmt":"2021-07-26T12:19:42","guid":{"rendered":"https:\/\/journalift.org\/?p=7954"},"modified":"2021-07-28T16:17:17","modified_gmt":"2021-07-28T14:17:17","slug":"sa-eshte-vlera-reale-e-planifikimit-te-biznesit","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/sa-eshte-vlera-reale-e-planifikimit-te-biznesit\/","title":{"rendered":"SA \u00cbSHT\u00cb VLERA REALE E PLANIFIKIMIT T\u00cb BIZNESIT?"},"content":{"rendered":"\n

Urt\u00ebsia konvencionale thot\u00eb se n\u00ebse duam q\u00eb di\u00e7ka t\u00eb jet\u00eb e suksesshme, duhet t\u00eb shkruajm\u00eb nj\u00eb plan t\u00eb detajuar biznesi p\u00ebrpara se t\u00eb fillojm\u00eb nj\u00eb biznes t\u00eb ri. <\/span>N\u00eb artikullin e tij<\/span><\/a> n\u00eb Harvard Harvard Business Revie\u00eb t\u00eb 1997-\u00ebs, \u00cbilliam Sahlman jep nj\u00eb pamje mjaft interesante dhe t\u00eb v\u00ebrtet\u00eb t\u00eb atmosfer\u00ebs q\u00eb rrethon nj\u00eb plan biznesi:<\/span><\/p>\n\n

\u201c<\/span>Duke gjykuar nga ajo \u00e7ka rrethon planet e biznesit, ju do t\u00eb mendonit se t\u00eb vetmet gj\u00ebra q\u00eb p\u00ebr dik\u00eb q\u00eb d\u00ebshiron t\u00eb jet\u00eb nj\u00eb sip\u00ebrmarr\u00ebs spektakolar n\u00eb rrug\u00ebn e suksesit, jan\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb grafik\u00eb t\u00eb shk\u00eblqyesh\u00ebm me ngjyra t\u00eb shumta, nj\u00eb tuf\u00eb tabelash t\u00eb p\u00ebrpikta dhe tabela parashikimet financiare.<\/span><\/i><\/p>

Por e v\u00ebrteta q\u00ebndron shum\u00eb larg k\u00ebsaj. N\u00eb p\u00ebrvoj\u00ebn time me qindra sip\u00ebrmarrje start-up, planet e biznesit mezi arrijn\u00eb 2shin n\u00eb nj\u00eb shkall\u00eb nga 1 deri n\u00eb 10 – si nj\u00eb mjet p\u00ebr t\u00eb parashikuar suksesin e nj\u00eb biznesi t\u00eb ri. Dhe nganj\u00ebher\u00eb, n\u00eb fakt, sa m\u00eb i holl\u00ebsish\u00ebm t\u00eb p\u00ebrpunohet ai dokument, aq m\u00eb shum\u00eb ka t\u00eb ngjar\u00eb q\u00eb sip\u00ebrmarrja, le t\u00eb themi, t\u00eb d\u00ebshtoj\u00eb, n\u00eb munges\u00eb t\u00eb nj\u00eb eufemizmi m\u00eb t\u00eb mir\u00eb<\/span><\/i>.\u201d<\/span><\/p><\/blockquote>\n\n

N\u00eb terminologjin\u00eb e bot\u00ebs s\u00eb biznesit, ekziston nj\u00eb kategori e t\u00ebr\u00eb termash q\u00eb shpesh keqp\u00ebrdoren, mbivler\u00ebsohen, n\u00ebnvler\u00ebsohen ose merren leht\u00eb, dhe q\u00eb shkaktojn\u00eb konfuzion dhe keqkuptim. Shembuj tipik\u00eb jan\u00eb vizioni, misioni, vlerat, q\u00ebllimet, kompetencat kryesore … Termi “plan biznesi” \u00ebsht\u00eb ndoshta nj\u00eb prej tyre.<\/p>\n\n

Dilema themelore kur b\u00ebhet fjal\u00eb p\u00ebr planifikimin e biznesit \u00ebsht\u00eb <\/span>\u00e7\u00ebshtja e vler\u00ebs thelb\u00ebsore t\u00eb k\u00ebtij procesi<\/strong>. Duke pasur parasysh paqart\u00ebsit\u00eb dhe shembujt e shumt\u00eb t\u00eb kuptimeve t\u00eb shumta, dokumente dhe studime t\u00eb shumta kan\u00eb dal\u00eb n\u00eb konkluzionin q\u00eb q\u00ebllimi i t\u00eb cilave ishte t\u00eb p\u00ebrcaktonin n\u00ebse planifikimi i biznesit ia vlen, dhe n\u00ebse po, n\u00eb cilat rrethana Planifikimi i biznesit sigurisht q\u00eb ka (pak) vler\u00eb q\u00eb e mban at\u00eb aktual, n\u00ebse jo, at\u00ebher\u00eb sepse plani i biznesit k\u00ebrkohet nga financuesit dhe investitor\u00ebt e mundsh\u00ebm. Pyetja \u00ebsht\u00eb – a ka di\u00e7ka p\u00ebrtej k\u00ebsaj?<\/span><\/p>\n\n

\"(Pa)rëndësia<\/figure>\n\n

(Pa)r\u00ebnd\u00ebsia e planit t\u00eb biznesit<\/h2>\n\n

Si\u00e7 argumenton Mintzberg n\u00eb vepr\u00ebn e tij kryesore t\u00eb 1994-\u00ebs, \u201e<\/span>Ngritja dhe R\u00ebnia e Planifikimit Strategjik\u201c<\/span><\/a>, … “planifikimi \u00ebsht\u00eb p\u00ebrgatitja p\u00ebr t\u00eb pashmangshme, duke parashikuar t\u00eb\u00a0 pad\u00ebshirueshmen dhe duke kontrolluar at\u00eb q\u00eb mund t\u00eb kontrollohet.” Planifikimi i biznesit \u00ebsht\u00eb procesi me t\u00eb cilin planifikuesi “krijon nj\u00eb vizion t\u00eb s\u00eb ardhmes dhe zhvillon q\u00ebllimet, burimet dhe procedurat e nevojshme p\u00ebr t\u00eb arritur at\u00eb vizion”. Rezultati zyrtar i planifikimit t\u00eb biznesit \u00ebsht\u00eb nj\u00eb plan biznesi, i cili thjesht mund t\u00eb p\u00ebrshkruhet si nj\u00eb dokument gjith\u00ebp\u00ebrfshir\u00ebs q\u00eb mbulon fushat m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb nj\u00eb biznesi dhe pikat m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb kontrollit p\u00ebr nj\u00eb periudh\u00eb optimale prej 18 muajsh, dhe jo m\u00eb shum\u00eb se tre vjet.<\/span><\/p>\n\n

Por dilema themelore kur flasim p\u00ebr planifikimin e biznesit nuk \u00ebsht\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb nj\u00eb \u00e7\u00ebshtje planifikimi apo jo, por nj\u00eb \u00e7\u00ebshtje e formalitetit t\u00eb k\u00ebtij planifikimi.<\/p>\n\n

Formalizmi n\u00eb k\u00ebt\u00eb proces nuk do t\u00eb thot\u00eb domosdoshm\u00ebrisht rendi zyrtar i hapave q\u00eb duhet t\u00eb kaloj\u00eb planifikuesi, por karakteri i shkruar, pra forma e planit. Gjegj\u00ebsisht, \u00e7do sip\u00ebrmarrje biznesi n\u00ebnkupton t\u00eb pakt\u00ebn planifikim minimal, mbase vet\u00ebm n\u00eb kok\u00ebn e personit q\u00eb q\u00ebndron pas asaj sip\u00ebrmarrje, dhe q\u00eb mund t\u00eb paraqitet ose jo n\u00eb ndonj\u00eb form\u00eb t\u00eb shkruar. K\u00ebshtu, dilema themelore <\/span>mund t\u00eb reduktohet n\u00eb pyetjen se sa e r\u00ebnd\u00ebsishme \u00ebsht\u00eb q\u00eb nj\u00eb plan biznesi t\u00eb ket\u00eb nj\u00eb form\u00eb t\u00eb shkruar.<\/strong><\/p>\n\n

Anketa e 220 bizneseve nga lista e\u201c<\/span>Inc. 500\u201de 1985-\u00ebs zbuloi se 51% e tyre nuk kishin nj\u00eb plan biznesi zyrtar kur filluan. Nga 49% q\u00eb kishin plane, 70% i krijuan ato kryesisht vet\u00ebm p\u00ebr t\u00eb marr\u00eb fonde shum\u00eb t\u00eb nevojshme. P\u00ebrve\u00e7 k\u00ebsaj, bizneset pa plane zyrtare ishin m\u00eb fitimprur\u00ebse. Por sipas nj\u00eb analize t\u00eb vitit 1989, vet\u00ebm 28% e t\u00eb anketuarve kishin nj\u00eb plan zyrtar biznesi. N\u00eb nj\u00eb studim t\u00eb ngjash\u00ebm t\u00eb vitit 2002, vet\u00ebm 40% e themeluesve t\u00eb biznesit Inc. 500 u p\u00ebrgjigj\u00ebn pozitivisht, kur u pyet\u00ebn n\u00ebse kishin shkruar nj\u00eb plan biznesi zyrtar para se t\u00eb fillonin nga puna. P\u00ebr m\u00eb tep\u00ebr, nj\u00eb studim i 116 bizneseve t\u00eb reja startup nga alumni n\u00eb Babson College v\u00ebrtetoi se nuk kishte asnj\u00eb ndryshim n\u00eb performanc\u00eb midis bizneseve t\u00eb reja t\u00eb nisura me nj\u00eb plan biznesi t\u00eb shkruar dhe atyre q\u00eb nuk e b\u00ebn\u00eb k\u00ebt\u00eb (t\u00eb pakt\u00ebn jo me shkrim).<\/span><\/p>\n\n