{"id":8233,"date":"2021-08-04T14:35:04","date_gmt":"2021-08-04T12:35:04","guid":{"rendered":"https:\/\/journalift.org\/?p=8233"},"modified":"2021-09-01T19:25:26","modified_gmt":"2021-09-01T17:25:26","slug":"ne-ditet-e-sotme-cdokush-varet-nga-sherbimet-e-medias","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/ne-ditet-e-sotme-cdokush-varet-nga-sherbimet-e-medias\/","title":{"rendered":"N\u00eb dit\u00ebt e sotme \u00e7dokush varet nga sh\u00ebrbimet e medias"},"content":{"rendered":"\n

Kjo \u00ebsht\u00eb mjaft e qart\u00eb. Media \u00ebsht\u00eb kudo n\u00eb shoq\u00ebri.; njer\u00ebzit e kan\u00eb pothuajse t\u00eb pamundur p\u00ebr ta anashkaluar median. <\/p>\n\n

P\u00ebr nj\u00eb koh\u00eb shum\u00eb t\u00eb gjat\u00eb, mesazhet nga media kan\u00eb qen\u00eb rrug\u00eb vet\u00ebm me nj\u00eb drejtim. T\u00eb gjith\u00ebve ne na kujtohen gazetat e koh\u00ebs si <\/span>Politika (\u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0430), Koha, Z\u00ebri i Popullit, TVA, Lajmet e mbr\u00ebmjes (\u0412\u0435\u0447\u0435\u0440\u043d\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u0438), Pazari (\u0411\u0430\u0437\u0430\u0440), Bota (\u0421\u0432\u0458\u0435\u0442), Politika e ilustruar (\u0418\u043b\u0443\u0441\u0442\u0440\u043e\u0432\u0430\u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430) dhe JRT<\/span><\/i> p\u00ebr shembull, organe t\u00eb mediave q\u00eb ishin nj\u00eb nga an\u00ebtar\u00ebt themelues t\u00eb Unionit Evropian t\u00eb Transmetimeve. N\u00eb at\u00eb koh\u00eb, audienca shikonte dhe konsumonte median por nuk e krijoi apo ndikoi mbi t\u00eb. Gjithsesi, ky kontekst \u00ebsht\u00eb mjaft i ndrysh\u00ebm nga bota n\u00eb t\u00eb cil\u00ebn jetojn\u00eb f\u00ebmij\u00ebt tan\u00eb ose Brezi Z (Gen Z).<\/span><\/p><\/p>\n\n

Shpikja e Internetit, dhe m\u00eb pas optimizimi i motor\u00ebve t\u00eb k\u00ebrkimit, reklamat me pagesa sipas klikimeve, marketingu nga influencuesit, marketingu i mediave sociale dhe t\u00eb tjera, kan\u00eb transformuar sh\u00ebrbimin e mediave. T\u00eb mendojm\u00eb , p.sh., YouTube-n n\u00eb lidhje me m\u00ebnyr\u00ebn se si e aksesojn\u00eb Gen X, Y dhe ve\u00e7an\u00ebrisht Gen Z p\u00ebrmbajtjen e tij. K\u00ebto breza nuk konsumojn\u00eb thjesht mediat q\u00eb gjejn\u00eb dhe u vihet n\u00eb dispozicion. P\u00ebrkundrazi, ata u shtojn\u00eb bot\u00ebkuptimin e tyre, u japin mund\u00ebsi vetes t\u00eb tregojn\u00eb mendimet q\u00eb kan\u00eb, kreativitetin dhe madje t\u00eb b\u00ebjn\u00eb edhe karrier\u00eb duke shfryt\u00ebzuar di\u00e7ka p\u00ebr t\u00eb cil\u00ebn jan\u00eb t\u00eb apasionuar. Ata bashk\u00ebveprojn\u00eb me mediat me t\u00eb cilat hyjn\u00eb n\u00eb bashk\u00ebveprim.<\/p>\n\n

Si t\u2019i b\u00ebjm\u00eb marketing sh\u00ebrbimeve mediatike n\u00eb epok\u00ebn digjitale?<\/h2>\n\n

Le t\u00eb vendosim se nga t\u2019ia fillojm\u00eb. \u00c7far\u00eb duhet t\u00eb b\u00ebjm\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb ato k\u00ebrkimet aq t\u00eb r\u00ebnd\u00ebsishme p\u00ebr shitjet? Si ta reklamojm\u00eb veten si media dhe si t\u2019i bindim njer\u00ebzit dhe bizneset se \u201cNE JEMI\u201d zgjedhja e duhur p\u00ebr <\/span>media mix<\/span><\/a> (kombinimin mediatik) q\u00eb kan\u00eb nevoj\u00eb ata? <\/span><\/p><\/p>\n\n

K\u00ebtu na hyn n\u00eb pun\u00eb Modeli i Planifikimit t\u00eb Biznesit. \u201cMedia Mix<\/strong>\u201d \u00ebsht\u00eb nj\u00eb kombinim i kanaleve t\u00eb komunikimit q\u00eb mund t\u00eb p\u00ebrdor\u00ebn biznesi apo individi<\/strong> p\u00ebr t\u00eb arritur objektivat e marketingut, si p.sh., shitjet dhe rritja e biznesit. P\u00ebrgjith\u00ebsisht, <\/span>media miks ka b\u00eb p\u00ebrb\u00ebrje gazetat, radion, televizionin, billbordet, faqet n\u00eb internet, email, post\u00ebn e zakonshme, internetin dhe mediat sociale. Si organ mediatik, b\u00ebhemi kanali i komunikimit p\u00ebr bizneset apo individ\u00ebt, q\u00eb do t\u00eb thot\u00eb se k\u00ebta t\u00eb fundit mund t\u00eb arrijn\u00eb klient\u00ebt e tyre p\u00ebrmes nesh.<\/span><\/p><\/p>\n\n

Ndofta \u00ebsht\u00eb m\u00eb e leht\u00eb t\u2019i p\u00ebrgjigjemi pyetjeve t\u00eb m\u00ebsip\u00ebrme duke p\u00ebrdorur nj\u00eb shembull q\u00eb t\u00eb gjith\u00eb ne e njohim dhe e duam – fabrika e \u00e7okollatave KRA\u0160. Kjo kompani ka hapur pika shitje e dyqane n\u00eb t\u00eb gjith\u00eb Ballkanin, por shesin edhe p\u00ebrmes shit\u00ebsve me pakic\u00eb n\u00eb qendra tregtare e n\u00eb dyqane t\u00eb vogla. Q\u00ebllimi i tyre \u00ebsht\u00eb t\u00eb arrijn\u00eb tek t\u00eb GJITH\u00cb klient\u00ebt.<\/p>\n\n

K\u00ebshtu duhet ta shohim veten, si nj\u00eb partner t\u00eb mundsh\u00ebm t\u00eb bizneseve apo individ\u00ebve q\u00eb p\u00ebrpiqen t\u00eb arrijn\u00eb tek t\u00eb GJITH\u00cb klient\u00ebt. Kemi nj\u00eb mjedis ku klient\u00ebt e tyre mund t\u00eb shohin, t\u00eb d\u00ebgjojn\u00eb apo t\u00eb provojn\u00eb produktet e sh\u00ebrbimet e k\u00ebtyre bizneseve. <\/p>\n\n

Ndon\u00ebse zbatimi i praktik\u00ebs s\u00eb fabrik\u00ebs s\u00eb \u00e7okollatave KRA\u0160 mund t\u00eb duket e thjesht\u00eb n\u00eb let\u00ebr, n\u00eb realitet \u00ebsht\u00eb paksa m\u00eb i nd\u00ebrlikuar. Fatmir\u00ebsisht, p\u00ebr t\u00eb arritur q\u00ebllimet tona mund t\u00eb p\u00ebrdorim instrumente, q\u00eb jan\u00eb aplikuar nga media t\u00eb suksesshme:<\/p>\n\n

  1. Modeli Media Mix 7P-t\u00eb<\/strong> \u00ebsht\u00eb nj\u00eb instrument p\u00ebr t\u00eb zbatuar strategjit\u00eb e \u201cmod\u00ebs s\u00eb vjet\u00ebr\u201d; dhe<\/span><\/p><\/li>

  2. Modeli Media Mix 7C-t\u00eb<\/strong> \u00ebsht\u00eb nj\u00eb instrument p\u00ebr t\u00eb realizuar strategjin\u00eb e marketingut digjital. <\/span><\/p><\/li><\/ol>\n\n

    7P-t\u00eb dhe 7C-t\u00eb jan\u00eb t\u00eb papara por edhe t\u00eb lehta p\u00ebr t\u2019u kujtuar!<\/p>\n\n

    \"Çfarë<\/figure>\n\n

    \u00c7far\u00eb jan\u00eb 7P-t\u00eb dhe 7C-t\u00eb dhe si t\u2019i p\u00ebrdorim k\u00ebto modele t\u00eb kombinuara marketingu?<\/h2>\n\n

    Marketingu \u00ebsht\u00eb nj\u00eb segment i paz\u00ebvend\u00ebsuesh\u00ebm i biznesit t\u00eb nj\u00eb kompanie, pasi p\u00ebrfaq\u00ebson lidhjen mes aft\u00ebsive t\u00eb kompanis\u00eb dhe nevojave t\u00eb klient\u00ebve. Modeli Miks i Marketingut<\/a> (MMM) \u00ebsht\u00eb p\u00ebrgjith\u00ebsisht nj\u00eb instrument i r\u00ebnd\u00ebsish\u00ebm p\u00ebr t\u2019u ofruar vler\u00eb klient\u00ebve nga nj\u00ebra an\u00eb dhe nga ana tjet\u00ebr p\u00ebr t\u00eb b\u00ebr\u00eb t\u00eb mundur q\u00eb nj\u00eb kompani t\u00eb ket\u00eb avantazh n\u00eb konkurrenc\u00eb ndaj t\u00eb tjer\u00ebve. 7P-t\u00eb dhe 7C-t\u00eb jan\u00eb dy modele kryesore mikse t\u00eb marketingut (MMM) q\u00eb aktualisht po p\u00ebrdoren n\u00eb t\u00eb gjith\u00eb bot\u00ebn.<\/span><\/p><\/p>\n\n

    Si organe mediatike, u ofrojm\u00eb sh\u00ebrbime <\/span>industris\u00eb s\u00eb arg\u00ebtimit t\u00eb masmedias.<\/span><\/a><\/p><\/p>\n\n

    Sh\u00ebrbimet ndryshojn\u00eb duksh\u00ebm sipas produkteve, ve\u00e7an\u00ebrisht sepse ato jan\u00eb t\u00eb paprekshme, jet\u00ebshkurtra, t\u00eb pandashme dhe heterogjene. K\u00ebto karakteristika t\u00eb ve\u00e7anta t\u00eb sh\u00ebrbimeve<\/a> mund t\u00eb trajtohen vet\u00ebm me kombinimin e marketingut 7P-t\u00eb duke qen\u00eb se tradicionalja 4P-t\u00eb konsiderohet se ka m\u00eb shum\u00eb lidhje me produktet dhe kompanit\u00eb prodhuese. P\u00ebr m\u00eb tep\u00ebr, duhet t\u00eb zbatohet <\/span>MMM 7C-t\u00eb<\/strong>, sepse dit\u00ebt e sotme mediat jan\u00eb fokusuar kryesisht te konsumator\u00eb q\u00eb jan\u00eb m\u00eb tep\u00ebr t\u00eb orientuar drejt platformave digjitale.<\/span><\/p><\/p>\n\n

    Megjithat\u00eb, n\u00eb p\u00ebrgjith\u00ebsi, mediat n\u00eb Ballkan nuk i kan\u00eb mb\u00ebshtetur p\u00ebrpjekjet e tyre t\u00eb marketingut tek asnj\u00eb nga modelet e p\u00ebrmendura m\u00eb sip\u00ebr. P\u00ebr m\u00eb tep\u00ebr, pjesa m\u00eb e madhe e k\u00ebtyre mediave nuk kan\u00eb nj\u00eb ofert\u00eb t\u00eb qart\u00eb produkti, form\u00eb t\u00eb ve\u00e7ant\u00eb shp\u00ebrndarjeje, strategji t\u00eb p\u00ebrcaktuara \u00e7mimesh, evidenca fizike sh\u00ebrbimi si pjes\u00eb integrale e tij, procese t\u00eb p\u00ebrcaktuara qart\u00eb dhe as ndonj\u00eb sh\u00ebrbim t\u00eb personalizuar. Prandaj, \u00ebsht\u00eb shum\u00eb e rekomandueshme q\u00eb t\u00eb fillojm\u00eb gradualisht – duke trajtuar nj\u00eb nga modelet e p\u00ebrmendura MMM p\u00ebr nj\u00eb periudh\u00eb prove nj\u00ebvje\u00e7are.<\/p>\n\n

    Duke qen\u00eb se pothuajse t\u00eb gjith\u00eb ne kemi nj\u00eb grup me klient\u00eb t\u00eb k\u00ebnaqur, rritja apo hendeku mes pritshm\u00ebrive dhe realizimit mund t\u00eb zgjerohet, n\u00ebse trajtojm\u00eb t\u00eb dy modelet MMM sa m\u00eb shpejt q\u00eb t\u00eb jet\u00eb e mundur. <\/p>\n\n

    \u00c7do model biznesi mediatik \u00ebsht\u00eb \u00e7\u00ebshtje e nd\u00ebrlikuar dhe duhet t\u00eb angazhoj\u00eb t\u00eb gjitha kanalet e komunikimit dhe mjetet q\u00eb ka n\u00eb dispozicion. Duhet t\u00eb kemi parasysh th\u00ebnien e njohur t\u00eb BBC: \u201cTelevizioni \u00ebsht\u00eb mediumi m\u00eb i njohur, por interneti po e ngushton p\u00ebrher\u00eb e m\u00eb shum\u00eb k\u00ebt\u00eb hendek.\u201d<\/p>\n\n

    \"Shërbimi<\/figure>\n\n

    Sh\u00ebrbimi apo produkti i arg\u00ebtimit i masmedias <\/h2>\n\n

    7P-t\u00eb \u00ebsht\u00eb nj\u00eb metod\u00eb\/model\/instrument \u201ckonservativ\/ i dal\u00eb jasht\u00eb mode\/ konvencional\u201d p\u00ebr t\u00eb tregtuar me sukses produkte apo sh\u00ebrbime mediatike. Le t\u00eb p\u00ebrgatisim nj\u00eb faqe ku t\u00eb evidentojm\u00eb k\u00ebta 7 element\u00eb <\/span>p\u00ebr secilin produkt apo sh\u00ebrbim<\/strong> q\u00eb doni t\u00eb zhvilloni. K\u00ebt\u00eb mund ta arrijm\u00eb duke iu p\u00ebrgjigjur 7 pyetjeve t\u00eb m\u00ebposhtme:<\/span><\/p><\/p>\n\n

    1. Pse duhet ta zhvillojm\u00eb produktin apo sh\u00ebrbimin ton\u00eb? \u00c7far\u00eb duhet t\u00eb jet\u00eb ky produkt apo sh\u00ebrbim? Si mund t\u00eb zhvillohet ai?<\/li><\/ol>\n\n

      Shembull: Shum\u00eb njer\u00ebz varen nga kushtet e motit, p\u00ebr t\u2019u marr\u00eb me pun\u00ebt e tyre, prandaj informacioni q\u00eb u ofroni \u00ebsht\u00eb me r\u00ebnd\u00ebsi jetike p\u00ebr ta \u2013 kjo \u00ebsht\u00eb p\u00ebrgjigja e mundshme <\/span>pse<\/strong> duhet t\u00eb zhvillojm\u00eb nj\u00eb produkt t\u00eb till\u00eb \u2013 n\u00eb rastin ton\u00eb, parashikimi i drejtp\u00ebrdrejt\u00eb i motit. <\/span><\/p><\/p>\n\n

      Informacioni i p\u00ebrditsh\u00ebm i drejtp\u00ebrdrejt\u00eb p\u00ebr parashikimin e motit nga nj\u00eb burim i besuesh\u00ebm \u2013 kjo \u00ebsht\u00eb p\u00ebrgjigja ndaj pyetjes \u201c<\/span>\u00e7far\u00eb<\/strong>\u201d.<\/span><\/p><\/p>\n\n

      Mesazhi tekst (SMS) q\u00eb i d\u00ebrgohet nj\u00eb abonenti t\u00eb medias \u2013 \u00ebsht\u00eb p\u00ebrgjigja ndaj pyetjes \u201cSi<\/strong>\u201d (duke e ditur se audienca q\u00eb duam t\u00eb kapim nuk ka akses t\u00eb pand\u00ebrprer\u00eb n\u00eb internet apo telefona inteligjent\u00eb.<\/p><\/p>\n\n

      1. \u00c7far\u00eb modeli p\u00ebr p\u00ebrcaktimin e \u00e7mimit kemi? Pages\u00eb nj\u00ebher\u00ebshe, abonim, pages\u00eb sipas numrit t\u00eb klikimeve, blerja e nj\u00eb pakete me p\u00ebrmbajtje, tarif\u00eb vjetore, skem\u00eb pagese me partneritet afatgjat\u00eb, etj. <\/li><\/ol>\n\n

        P\u00ebr shembull: n\u00eb rastin ton\u00eb mund t\u00eb kemi sh\u00ebrbim me abonim p\u00ebr marrjen \u00e7do dit\u00eb t\u00eb informacionit p\u00ebr motin n\u00ebp\u00ebrmjet SMS.<\/p>\n\n

        1. Ku do t\u00eb vendoset produkti ose sh\u00ebrbimi yn\u00eb? Cilat mund\u00ebsi shp\u00ebrndarjeje kan\u00eb n\u00eb dispozicion klient\u00ebt tan\u00eb n\u00ebse d\u00ebshirojn\u00eb t\u00eb provojn\u00eb produktet apo sh\u00ebrbimin ton\u00eb? N\u00eb internet, p\u00ebrmes rrjetit t\u00eb partnerit, n\u00ebp\u00ebrmjet post\u00ebs elektronike, shitjeve direkte, TV, radio etj.<\/li><\/ol>\n\n

          N\u00eb shembullin ton\u00eb, vendi ku do t\u00eb vendoset produkti apo sh\u00ebrbimi yn\u00eb \u00ebsht\u00eb telefoni i abonentit. <\/p>\n\n

          1. Cili \u00ebsht\u00eb kanali i promovimit? Media jon\u00eb, media e partnerit, eventet, seminaret online, mediat sociale, faqet n\u00eb internet, etj. <\/li><\/ol>\n\n

            Meqen\u00ebse media jemi ne, mund t\u00eb zgjedhim cil\u00ebndo nga aktivitetet promovuese q\u00eb tashm\u00eb kemi n\u00eb dispozicion. Gjithsesi, p\u00ebr shembullin ton\u00eb specifik, mbase nj\u00eb diskutim me nj\u00eb audienc\u00eb n\u00eb terren mund t\u00eb jet\u00eb thjesht fillimi, p\u00ebr t\u00eb kuptuar m\u00eb mir\u00eb nevojat dhe problemet e tyre.<\/p>\n\n

            1. N\u00eb \u00e7\u2019form\u00eb shfaqet zakonisht sh\u00ebrbimi yn\u00eb? Kjo i referohet nj\u00eb m\u00ebnyre specifike q\u00eb p\u00ebrdorim p\u00ebr t\u00eb siguruar klient\u00ebt tan\u00eb dhe p\u00ebr t\u00eb krijuar besim p\u00ebr sa i p\u00ebrket sh\u00ebrbimit q\u00eb ofrojm\u00eb, p.sh. faqe t\u00ebrheq\u00ebse interneti, staf i trajnuar mir\u00eb, pajisje me cil\u00ebsi t\u00eb lart\u00eb, transmetim i fort\u00eb dhe i pand\u00ebrprer\u00eb.<\/li><\/ol>\n\n

              P\u00ebr shembull, mesazhit SMS mund t\u2019i shtojm\u00eb nj\u00eb num\u00ebr telefoni t\u00eb nj\u00eb partneri t\u00eb r\u00ebnd\u00ebsish\u00ebm, i cili mund t\u00eb jap\u00eb informacione m\u00eb t\u00eb holl\u00ebsishme n\u00eb lidhje me motin p\u00ebr dit\u00ebt e ardhshme ose nj\u00eb adres\u00eb n\u00eb faqen e internetit. Ndoshta p\u00ebrdoruesit kan\u00eb nevoj\u00eb p\u00ebr informacion edhe p\u00ebr lag\u00ebshtin\u00eb ose shpejt\u00ebsin\u00eb e er\u00ebs.<\/p>\n\n

              1. Po p\u00ebr njer\u00ebzit \u2013 kush do ta prodhoj\u00eb produktin\/sh\u00ebrbimin, kush do ta promovoj\u00eb at\u00eb dhe a ka mang\u00ebsi aft\u00ebsish?<\/li><\/ol>\n\n

                P\u00ebr t\u2019i d\u00ebrguar nj\u00eb SMS nj\u00eb abonenti, do t\u00eb na duhet n\u00eb softuer i automatizuar. K\u00ebt\u00eb gj\u00eb mund ta b\u00ebj\u00eb vet\u00eb stafi i kompanis\u00eb ose ky sh\u00ebrbim mund t\u00eb kontraktohet. Por duhet t\u2019i japim p\u00ebrgjigje pyetjes se kush do t\u00eb merret me promovimin e produktit dhe t\u00eb bind\u00eb njer\u00ebzit t\u00eb abonohen, si do t\u00eb paguajn\u00eb p\u00ebrdoruesit p\u00ebr k\u00ebt\u00eb program, etj.\u00a0<\/span><\/p>

                Kjo \u00ebsht\u00eb pjesa m\u00eb e nd\u00ebrlikuar e MMM-s\u00eb. Duhet t\u2019i japim koh\u00ebn e mjaftueshme analiz\u00ebs, planifikimit dhe buxhetimit t\u00eb segmentit \u201cBurimet njer\u00ebzore\u201d.<\/span><\/p><\/p>\n\n

                1. A na duhen partner\u00eb t\u00eb rinj p\u00ebr k\u00ebt\u00eb produkt apo do t\u00eb na duhet t\u00eb rilidhim partneritetet me ata q\u00eb kemi aktualisht?<\/li><\/ol>\n\n

                  P\u00ebr shembull, mund t\u00eb gjejm\u00eb nj\u00eb firm\u00eb IT q\u00eb do t\u00eb krijoj\u00eb programin p\u00ebr d\u00ebrgimin e mesazheve SMS ose ndofta ndonj\u00eb institucion apo agjenci t\u00eb parashikimit t\u00eb motit.<\/p>\n\n

                  Kur t\u2019u kemi dh\u00ebn\u00eb p\u00ebrgjigje t\u00eb gjitha pyetjeve, do t\u00eb na duhet t\u00eb plot\u00ebsojm\u00eb faqen tjet\u00ebr me udh\u00ebrr\u00ebfyesin e aktiviteteve dhe faqen e tret\u00eb ku do t\u00eb prezantohet shkurtimisht buxheti.<\/p>\n\n

                  Si hap t\u00eb fundit, mund t\u00eb krenohemi me veten sepse sapo kemi hartuar me profesionaliz\u00ebm nj\u00eb plan marketingu p\u00ebr produktin apo sh\u00ebrbimin ton\u00eb. <\/p>\n\n

                  \"Marketingu<\/figure>\n\n

                  Marketingu i p\u00ebrmbajtjes s\u00eb arg\u00ebtimit me masmedia\t<\/h2>\n\n

                  Sipas k\u00ebrkimeve q\u00eb ka b\u00ebr\u00eb Instituti i Marketingut<\/a> t\u00eb P\u00ebrmbajtjes (MarketingProfs) n\u00eb vitin 2016. Kompanit\u00eb q\u00eb dokumentojn\u00eb strategjit\u00eb e marketingut t\u00eb p\u00ebrmbajtjes s\u00eb tyre jan\u00eb shum\u00eb her\u00eb m\u00eb t\u00eb suksesshme se ato q\u00eb nuk dokumentojn\u00eb nj\u00eb gj\u00eb t\u00eb till\u00eb. <\/span><\/p><\/p>\n\n

                  7C-t\u00eb \u00ebsht\u00eb nj\u00eb metod\u00eb\/ model\/ instrument \u201cmodern\u201d p\u00ebr t\u00eb reklamuar me sukses p\u00ebrmbajtjen e medias digjitale. Na duhet t\u00eb p\u00ebrgatisim nj\u00eb dokument me dy faqe q\u00eb p\u00ebrmban k\u00ebta 7 element\u00eb p\u00ebr <\/span>secilin seksion t\u00eb p\u00ebrmbajtjes digjitale<\/strong> q\u00eb duam t\u00eb zhvillojm\u00eb. Thjesht duhet t\u00eb ndjekim k\u00ebto 7 hapa dhe t\u00eb fusin komentet me shkrim.<\/span><\/p><\/p>\n\n

                  1. Komuniteti<\/strong>: Marketingu digjital ka t\u00eb b\u00ebj\u00eb me ofrimin e cil\u00ebsis\u00eb dhe me krijimin e komuniteteve me klient\u00eb q\u00eb jan\u00eb t\u00eb angazhuar dhe t\u00eb gatsh\u00ebm p\u00ebr t\u00eb paguar. Hapi i par\u00eb \u00ebsht\u00eb t\u00eb identifikojm\u00eb auditorin\/komunitetin apo personazhet\/klient\u00ebt q\u00eb synojm\u00eb. T\u00eb mos harrojm\u00eb kursin<\/a> e par\u00eb t\u00eb m\u00ebsimit online si dhe t\u00eb gjejm\u00eb disa mjete <\/span>p\u00ebr krijimin dhe p\u00ebrdorimin e personazheve<\/a><\/span>. Bazuar n\u00eb audienc\u00ebn ton\u00eb mund t\u00eb p\u00ebrcaktojm\u00eb llojin e p\u00ebrmbajtjes, stilin dhe tonin e mesazhit, kombinimin e marketingut dhe m\u00ebnyr\u00ebn m\u00eb t\u00eb mir\u00eb p\u00ebr t\u00eb ecur p\u00ebrpara n\u00eb p\u00ebrgjith\u00ebsi.<\/span><\/p><\/li><\/ol>\n\n

                    P\u00ebr t\u2019iu p\u00ebrgjigjur k\u00ebtij seksioni, duhet t\u00eb kemi njohuri shum\u00eb t\u00eb mira p\u00ebr \u00e7do gj\u00eb n\u00eb mjedisin online dhe q\u00eb lidhet me klient\u00ebt tan\u00eb. <\/p>\n\n

                    1. Leht\u00ebsia<\/strong>: duhet t\u00eb planifikojm\u00eb se si t\u00eb sigurojm\u00eb akses t\u00eb leht\u00eb dhe t\u00eb shpejt\u00eb tek p\u00ebrmbajtja q\u00eb kemi hartuar ose si mund t\u00eb b\u00ebjm\u00eb t\u00eb mundur q\u00eb komuniteti yn\u00eb t\u00eb p\u00ebrs\u00ebris\u00eb shpejt veprimet e tij n\u00eb sh\u00ebrbimin ton\u00eb online. T\u00eb mendojm\u00eb apo t\u00eb marrim si shembull \u201cblerjet me nj\u00eb klikim\u201d n\u00eb Amazon.<\/span><\/p><\/li>

                    2. Konkurrenca<\/strong>: Praktikat e konkurrent\u00ebve tan\u00eb mund t\u00eb jen\u00eb burim i madh frym\u00ebzimi p\u00ebr krijimin e p\u00ebrmbajtjes son\u00eb dixhitale. Po ashtu, p\u00ebrmes k\u00ebsaj ju duhet t\u00eb shprehim qart\u00eb realizueshm\u00ebrin\u00eb e programit ton\u00eb dhe t\u00eb specifikojm\u00eb burimet minimale q\u00eb nevojiten p\u00ebr realizimin e tij.<\/span><\/p><\/li>

                    3. Q\u00ebndrueshm\u00ebria<\/strong>: A e ndryshon me t\u00eb v\u00ebrtet\u00eb p\u00ebrmbajtja jon\u00eb angazhimin e tregut q\u00eb synojm\u00eb t\u00eb arrijm\u00eb? Rregulli \u00ebsht\u00eb q\u00eb konteksti duhet t\u00eb p\u00ebrshtatet gjithmon\u00eb me demografin\u00eb ton\u00eb, d.m.th. me komunitetin q\u00eb synojm\u00eb.<\/span><\/p><\/li>

                    4. Komunikimi<\/strong>: Objektivi madhor i \u00e7do p\u00ebrmbajtjeje \u00ebsht\u00eb t\u00eb nis\u00eb nj\u00eb bashk\u00ebbisedim me klient\u00ebt potencial\u00eb dhe t\u2019i drejtoj\u00eb ata n\u00eb procesin e blerjes. Kjo b\u00ebhet m\u00eb s\u00eb miri kur trajtojm\u00eb problemet e komunitetit ton\u00eb dhe duke p\u00ebrdorur p\u00ebrmbajtjen q\u00eb kemi krijuar p\u00ebr t\u2019u ofruar atyre zgjidhje praktike. <\/span><\/p><\/li>

                    5. P\u00ebrmbajtja krijuese:<\/strong> \u00c7far\u00eb lloj p\u00ebrmbajtjeje do t\u00eb krijojm\u00eb? Rregulli baz\u00eb: \u00e7do gj\u00eb q\u00eb d\u00ebrgojm\u00eb, promovimi apo postimi duhet t\u00eb jet\u00eb unik p\u00ebr mark\u00ebn dhe t\u00eb p\u00ebrcjell\u00eb emocion q\u00eb e prek lexuesin. Ide e mir\u00eb \u00ebsht\u00eb t\u00eb krijojm\u00eb nj\u00eb plan p\u00ebr publikimin \u00e7do muaj. Ve\u00e7antia, thjesht\u00ebsia dhe prakticiteti brenda kontekstit t\u00eb kompanis\u00eb duhet t\u00eb jen\u00eb tipari kryesor i \u00e7do cop\u00ebze p\u00ebrmbajtjeje q\u00eb publikohet. <\/span><\/p><\/li>

                    6. Ndryshimi<\/strong>: objektivi madhor i marketingut digjital \u00ebsht\u00eb t\u00eb orientoj\u00eb p\u00ebrdoruesit gjat\u00eb gjith\u00eb procesit t\u00eb blerjes \u2013 procesi i marrjes n\u00eb konsiderat\u00eb. Duhet ta edukojm\u00eb komunitetin p\u00ebr idet\u00eb dhe mund\u00ebsit\u00eb e reja, por kjo duhet b\u00ebr\u00eb gradualisht. Ky \u00ebsht\u00eb procesi tep\u00ebr i gjat\u00eb na \u00e7on gjithmon\u00eb n\u00eb fund t\u00eb tunelit (a e shihni drit\u00ebn?). Duhet t\u00eb kemi parasysh se thjesht publikimi i nj\u00eb artikulli apo cop\u00ebze informacioni nuk e kthen vizitorin automatikisht n\u00eb bler\u00ebs t\u00eb rregullt. <\/span><\/p><\/li><\/ol>\n\n

                      Pasi t\u2019i jemi p\u00ebrgjigjur 7 element\u00ebve\/pyetjeve t\u00eb m\u00ebsip\u00ebrme, hapi tjet\u00ebr duhet t\u00eb jet\u00eb krijimi i nj\u00eb udh\u00ebrr\u00ebfyesi aktivitetesh q\u00eb lidhen drejtp\u00ebrs\u00ebdrejti me secilin element, pasuar nga nj\u00eb buxheti i vog\u00ebl q\u00eb lidhet me elementin n\u00eb fjal\u00eb. <\/p>\n\n

                      Ato q\u00eb trajtuam m\u00eb sip\u00ebr jan\u00eb lista me detyra paraprake q\u00eb duhet t\u00eb p\u00ebrmbush\u00eb planifikuesi profesionit i marketingut t\u00eb p\u00ebrmbajtjes.<\/p>\n\n

                      \"Si<\/figure>\n\n

                      Por para se ta mbyllim, ja disa shembuj frym\u00ebzimi.<\/h2>\n\n

                      Shembuj t\u00eb mir\u00eb t\u00eb 7C-ve p\u00ebr marketingun digjital n\u00eb ueb n\u00eb rajonin e Ballkanit jan\u00eb <\/span>krik.rs<\/span><\/a>, <\/span>zurnal.info<\/span><\/a>, <\/span>MojaHercegovina<\/span><\/a>, <\/span>oslobodjenje.ba<\/span><\/a>.<\/span><\/p><\/p>\n\n

                      Ato q\u00eb mund t\u00eb shihni si element\u00eb n\u00eb k\u00ebta shembuj, n\u00eb p\u00ebrputhje me 7C-t\u00eb, jan\u00eb:<\/p>\n\n

                      1. dizajni i faqeve ueb dhe fontet jan\u00eb t\u00eb lehta p\u00ebr t\u2019u lexuar<\/li>
                      2. ofrimi i p\u00ebrmbajtjeve t\u00eb vlefshme gazetareske q\u00eb jan\u00eb alternativ\u00eb e mir\u00eb n\u00eb krahasim me mediat kryesore<\/li>
                      3. paraqitja e faqes kryesore<\/li>
                      4. m\u00ebnyr\u00eb efikase p\u00ebr t\u00eb angazhuar lexuesit n\u00eb sh\u00ebrbimet q\u00eb ofrohen<\/li>
                      5. menuja n\u00eb krye tregon qart\u00eb zgjidhjet e ndryshme q\u00eb ofrohen<\/li>
                      6. postimet e nd\u00ebrthurura n\u00eb artikujt mediatike <\/li>
                      7. fokusi tek historit\u00eb vendore.<\/li><\/ol>\n\n

                        P\u00ebr t\u00eb p\u00ebrdorur fjal\u00ebt e <\/span>Kristina Halvorsonit,<\/span><\/a> q\u00eb \u00ebsht\u00eb themeluesja e konsulenc\u00ebs s\u00eb par\u00eb dhe pararoj\u00eb n\u00eb bot\u00eb p\u00ebr strategjin\u00eb e p\u00ebrmbajtjes, \u201cp\u00ebrmbajtja cil\u00ebsore n\u00eb ueb q\u00eb t\u00eb jet\u00eb e dobishme, e p\u00ebrdorshme, dhe e k\u00ebndshme \u00ebsht\u00eb nj\u00eb nga avantazhet m\u00eb t\u00eb m\u00ebdha konkurruese q\u00eb mund t\u00eb krijojm\u00eb n\u00eb bot\u00ebn kibernetike.\u201d<\/span><\/p><\/p>\n\n

                        Kuptohet q\u00eb p\u00ebr \u00e7do media t\u00eb vog\u00ebl ballkanike, krijimi i nj\u00eb strategjie dixhitale t\u00eb marketingut p\u00ebrb\u00ebn nj\u00eb sfid\u00eb t\u00eb madhe, kryesisht p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb kapitalit njer\u00ebzor. Megjithat\u00eb, duke p\u00ebrdorur mjete t\u00eb dobishme, si 7C<\/a>, dhe duke kuptuar faktin q\u00eb n\u00eb dit\u00ebt e sotme nuk \u00ebsht\u00eb vet\u00ebm e r\u00ebnd\u00ebsishme t\u00eb kesh vet\u00ebm p\u00ebrmbajtje t\u00eb MIR\u00cb, do t\u00eb b\u00ebjm\u00eb t\u00eb mundur nj\u00eb fillim t\u00eb mbar\u00eb.<\/span><\/p><\/p>\n\n

                        M\u00ebnyra se si do ta konsumoj\u00eb p\u00ebrmbajtjen \u201ce mir\u00eb\u201d p\u00ebrdoruesi yn\u00eb dhe p\u00ebrvoja q\u00eb do t\u00eb krijojm\u00eb ne teksa p\u00ebrdoruesi e konsumon p\u00ebrmbajtjen q\u00eb kemi krijuar do t\u00eb z\u00ebn\u00eb rolin kryesor n\u00eb industrin\u00eb e medias dhe kjo do t\u00eb na siguroj\u00eb avantazhin konkurrues n\u00eb t\u00eb ardhmen. <\/p>\n","protected":false},"excerpt":{"rendered":"

                        Kjo \u00ebsht\u00eb mjaft e qart\u00eb. Media \u00ebsht\u00eb kudo n\u00eb shoq\u00ebri.; njer\u00ebzit e kan\u00eb pothuajse t\u00eb pamundur p\u00ebr ta anashkaluar median. P\u00ebr nj\u00eb koh\u00eb shum\u00eb t\u00eb gjat\u00eb, mesazhet nga media kan\u00eb qen\u00eb rrug\u00eb vet\u00ebm me nj\u00eb drejtim. T\u00eb gjith\u00ebve ne na kujtohen gazetat e koh\u00ebs si Politika (\u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0430), Koha, Z\u00ebri i Popullit, TVA, Lajmet e mbr\u00ebmjes […]<\/p>\n","protected":false},"author":35,"featured_media":8221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96,97,99],"tags":[514,515,517,516,513],"class_list":["post-8233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandimi-dhe-marketingu-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-gen-z-sq","tag-media-mix-sq","tag-modeli-media-mix-7c-te","tag-modeli-media-mix-7p-te","tag-sherbimet-e-medias","ciTrackContent"],"acf":[],"yoast_head":"\nN\u00eb dit\u00ebt e sotme \u00e7dokush varet nga sh\u00ebrbimet e medias - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/ne-ditet-e-sotme-cdokush-varet-nga-sherbimet-e-medias\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00eb dit\u00ebt e sotme \u00e7dokush varet nga sh\u00ebrbimet e medias - Journalift\" \/>\n<meta property=\"og:description\" content=\"Kjo \u00ebsht\u00eb mjaft e qart\u00eb. Media \u00ebsht\u00eb kudo n\u00eb shoq\u00ebri.; njer\u00ebzit e kan\u00eb pothuajse t\u00eb pamundur p\u00ebr ta anashkaluar median. P\u00ebr nj\u00eb koh\u00eb shum\u00eb t\u00eb gjat\u00eb, mesazhet nga media kan\u00eb qen\u00eb rrug\u00eb vet\u00ebm me nj\u00eb drejtim. 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