{"id":8601,"date":"2021-08-23T13:37:56","date_gmt":"2021-08-23T11:37:56","guid":{"rendered":"https:\/\/journalift.org\/?p=8601"},"modified":"2021-08-23T13:39:24","modified_gmt":"2021-08-23T11:39:24","slug":"rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/","title":{"rendered":"R\u00ebnd\u00ebsia e mjeteve dixhitale p\u00ebr rritjen e audienc\u00ebs: Rasti i mediave shqiptare"},"content":{"rendered":"\n
Komponenti m\u00eb i r\u00ebnd\u00ebsish\u00ebm i \u00e7do fushate marketingu, qoft\u00eb kjo fushat\u00eb tradicionale apo dixhitale, \u00ebsht\u00eb sigurisht <\/span>audienca<\/strong>. S\u00eb pari, sepse audienca \u00ebsht\u00eb klienti yn\u00eb dhe grupi q\u00eb synojm\u00eb t\u00eb bindim p\u00ebr t\u00eb bler\u00eb produktin ton\u00eb apo p\u00ebr t\u00eb ndjekur pun\u00ebn ton\u00eb. Por audienca nuk \u00ebsht\u00eb thjesht klient. Si media q\u00eb operon n\u00eb nj\u00eb realitet t\u00eb nd\u00ebrlikuar, duhet ta kemi kuptuar tashm\u00eb se audienca jan\u00eb n\u00eb fakt audiencat, pra <\/span>shum\u00eb audienca<\/strong> q\u00eb mund t\u00eb jen\u00eb faktikisht komunitetet tona mb\u00ebshtet\u00ebse n\u00eb nivelin vendor. <\/span>Mund t\u00eb angazhojm\u00eb audiencat tona vendore duke bashk\u00eb-prodhuar p\u00ebrmbajtje mediatike p\u00ebr \u00e7\u00ebshtjet vendore me interes p\u00ebr ta<\/strong>. P\u00ebr shembull, audiencat raportojn\u00eb p\u00ebr probleme mjedisore, p\u00ebr infrastruktur\u00ebn n\u00eb vend, p\u00ebr sh\u00ebrbimet sociale dhe \u00e7\u00ebshtje t\u00eb tjera t\u00eb dit\u00ebs. N\u00eb k\u00ebto raste, audiencat b\u00ebhen partner\u00eb dhe kontribuojn\u00eb n\u00eb pasurimin e p\u00ebrmbajtjes son\u00eb mediatike. S\u00eb treti, audiencat jan\u00eb publiku n\u00eb p\u00ebrgjith\u00ebsi edhe jasht\u00eb komunitetit ton\u00eb vendor q\u00eb mund t\u00eb ket\u00eb interes n\u00eb at\u00eb q\u00eb b\u00ebjm\u00eb n\u00ebse u ofrojm\u00eb p\u00ebrmbajtje t\u00ebrheq\u00ebse, autentike dhe cil\u00ebsore n\u00eb forma t\u00eb ndryshme. P\u00ebr shembull, <\/span>TV Apollon<\/span><\/a> ka nj\u00eb arkiv shum\u00eb t\u00eb pasur t\u00eb muzik\u00ebs popullore shqiptare t\u00eb tre dekadave t\u00eb fundit dhe transmeton muzik\u00eb t\u00eb till\u00eb rregullisht. Ky televizion ka t\u00ebrhequr nj\u00eb publik aq t\u00eb madh jasht\u00eb audienc\u00ebs vendore q\u00eb kap qarqet e Fierit dhe Vlor\u00ebs.<\/span><\/p>\n\n