{"id":8601,"date":"2021-08-23T13:37:56","date_gmt":"2021-08-23T11:37:56","guid":{"rendered":"https:\/\/journalift.org\/?p=8601"},"modified":"2021-08-23T13:39:24","modified_gmt":"2021-08-23T11:39:24","slug":"rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/","title":{"rendered":"R\u00ebnd\u00ebsia e mjeteve dixhitale p\u00ebr rritjen e audienc\u00ebs: Rasti i mediave shqiptare"},"content":{"rendered":"\n

Komponenti m\u00eb i r\u00ebnd\u00ebsish\u00ebm i \u00e7do fushate marketingu, qoft\u00eb kjo fushat\u00eb tradicionale apo dixhitale, \u00ebsht\u00eb sigurisht <\/span>audienca<\/strong>. S\u00eb pari, sepse audienca \u00ebsht\u00eb klienti yn\u00eb dhe grupi q\u00eb synojm\u00eb t\u00eb bindim p\u00ebr t\u00eb bler\u00eb produktin ton\u00eb apo p\u00ebr t\u00eb ndjekur pun\u00ebn ton\u00eb. Por audienca nuk \u00ebsht\u00eb thjesht klient. Si media q\u00eb operon n\u00eb nj\u00eb realitet t\u00eb nd\u00ebrlikuar, duhet ta kemi kuptuar tashm\u00eb se audienca jan\u00eb n\u00eb fakt audiencat, pra <\/span>shum\u00eb audienca<\/strong> q\u00eb mund t\u00eb jen\u00eb faktikisht komunitetet tona mb\u00ebshtet\u00ebse n\u00eb nivelin vendor. <\/span>Mund t\u00eb angazhojm\u00eb audiencat tona vendore duke bashk\u00eb-prodhuar p\u00ebrmbajtje mediatike p\u00ebr \u00e7\u00ebshtjet vendore me interes p\u00ebr ta<\/strong>. P\u00ebr shembull, audiencat raportojn\u00eb p\u00ebr probleme mjedisore, p\u00ebr infrastruktur\u00ebn n\u00eb vend, p\u00ebr sh\u00ebrbimet sociale dhe \u00e7\u00ebshtje t\u00eb tjera t\u00eb dit\u00ebs. N\u00eb k\u00ebto raste, audiencat b\u00ebhen partner\u00eb dhe kontribuojn\u00eb n\u00eb pasurimin e p\u00ebrmbajtjes son\u00eb mediatike. S\u00eb treti, audiencat jan\u00eb publiku n\u00eb p\u00ebrgjith\u00ebsi edhe jasht\u00eb komunitetit ton\u00eb vendor q\u00eb mund t\u00eb ket\u00eb interes n\u00eb at\u00eb q\u00eb b\u00ebjm\u00eb n\u00ebse u ofrojm\u00eb p\u00ebrmbajtje t\u00ebrheq\u00ebse, autentike dhe cil\u00ebsore n\u00eb forma t\u00eb ndryshme. P\u00ebr shembull, <\/span>TV Apollon<\/span><\/a> ka nj\u00eb arkiv shum\u00eb t\u00eb pasur t\u00eb muzik\u00ebs popullore shqiptare t\u00eb tre dekadave t\u00eb fundit dhe transmeton muzik\u00eb t\u00eb till\u00eb rregullisht. Ky televizion ka t\u00ebrhequr nj\u00eb publik aq t\u00eb madh jasht\u00eb audienc\u00ebs vendore q\u00eb kap qarqet e Fierit dhe Vlor\u00ebs.<\/span><\/p>\n\n

Kur <\/span>mediat lokale n\u00eb Shqip\u00ebri<\/span><\/a> ta kuptojn\u00eb e ta p\u00ebrqafojn\u00eb k\u00ebt\u00eb parim baz\u00eb p\u00ebr rolin e audiencave, kjo do t\u00eb jet\u00eb p\u00ebr t\u00eb mir\u00ebn e q\u00ebndrueshm\u00ebris\u00eb dhe performanc\u00ebs s\u00eb tyre.<\/span><\/p>\n\n

P\u00ebrmbajtja \u00ebsht\u00eb, pa asnj\u00eb dyshim, p\u00ebrb\u00ebr\u00ebsi kryesor i strategjive t\u00eb kapjes s\u00eb audienc\u00ebs, por vet\u00ebm p\u00ebrmbajtja nuk mjafton p\u00ebr t\u00eb kapur audiencat. Prandaj, \u00e7do p\u00ebrmbajtje duhet t\u2019i p\u00ebrshtatet grupeve t\u00eb ndryshme t\u00eb audiencave dhe komuniteteve me t\u00eb cilat duan t\u00eb lidhen mediat lokale.<\/p><\/blockquote><\/figure>\n\n

\u00cbsht\u00eb me po aq r\u00ebnd\u00ebsi t\u00eb mendojm\u00eb p\u00ebr <\/span>formatet<\/strong> q\u00eb duhet t\u00eb p\u00ebrdorim p\u00ebr kapjen e audiencave. <\/span><\/p>\n\n

K\u00ebshtu, duhet t\u2019i b\u00ebjm\u00eb k\u00ebt\u00eb pyetje vetes: \u00c7far\u00eb lloji formati mediatik parap\u00eblqen audienca jon\u00eb? <\/strong><\/p>\n\n

P\u00ebr shembull, audienca e brezit t\u00eb ri k\u00ebrkon formate novatore; ndaj, do t\u00eb ishte mir\u00eb q\u00eb p\u00ebr faqen internetit t\u00eb fusim imazhe animacioni (GIF), infografika, ilustrime, p\u00ebrdit\u00ebsime t\u00eb drejtp\u00ebrdrejta, p\u00ebrshkrim periudhash me grafik\u00eb, etj. Po ashtu, edhe <\/span>kanalet<\/strong> ndryshojn\u00eb n\u00eb var\u00ebsi t\u00eb preferencave dhe demografis\u00eb s\u00eb audiencave. Brezi i ri parap\u00eblqen ta marr\u00eb informacionin nga faqja e internetit dhe mediat sociale, nd\u00ebrsa brezat m\u00eb t\u00eb moshuar e kan\u00eb ende zakon t\u00eb ndjekin edicionet e lajmeve t\u00eb mbr\u00ebmjes dhe debatet televizive. P\u00ebr shembull, TV Apollon ka qen\u00eb tradicionalisht stacion televiziv lokal q\u00eb synon komunitetet vendore, ku pjesa m\u00eb e madhe e audienc\u00ebs s\u00eb tij vijn\u00eb nga zonat rurale dhe jan\u00eb t\u00eb grupmosh\u00ebs 40-65 vje\u00e7. Aktualisht, ky televizion \u00ebsht\u00eb i pranish\u00ebm edhe n\u00eb form\u00eb dixhitale me nj\u00eb faqe interaktive dhe profil n\u00eb mediat sociale. TV Apollon konstaton se duhet ta p\u00ebrshtat\u00eb p\u00ebrmbajtjen e tij sipas audienc\u00ebs duke menduar p\u00ebr formatet dhe kanalet dhe duke llogaritur edhe dallimet e prodhimit mediatik p\u00ebr televizionin me ato p\u00ebr hap\u00ebsir\u00ebn dixhitale. Si p\u00ebr krahasim, <\/span>DurresLajm<\/span><\/a> \u00ebsht\u00eb portal mediatik online dhe ka prodhuar p\u00ebrmbajtje vet\u00ebm p\u00ebr hap\u00ebsir\u00ebn dixhitale online, por bazuar n\u00eb hulumtimet p\u00ebr audienc\u00ebn, ky portal ka konstatuar se duhet t\u00eb angazhohet m\u00eb shum\u00eb n\u00eb prodhimin e materialeve audiovizive dhe t\u00eb konsolidoj\u00eb prodhimin me video.<\/span><\/p>\n\n

\"Le<\/figure>\n\n

Le t\u00eb fillojm\u00eb nga puna<\/h2>\n\n

Instrumentet dixhitale ofrojn\u00eb nj\u00eb mund\u00ebsi unike p\u00ebr <\/span>kapjen e audienc\u00ebs<\/strong> p\u00ebr mediat lokale. <\/span><\/p>\n\n

Me kapjen e audienc\u00ebs duhet t\u00eb kuptojm\u00eb praktik\u00ebn e p\u00ebrdorimit t\u00eb t\u00eb dh\u00ebnave p\u00ebr t\u00eb portretizuar audiencat sipas karakteristikave, demografive apo interesave me synimin e gjetjes s\u00eb kombinimit t\u00eb duhur: personazheve, koh\u00ebs dhe mesazhit. <\/strong><\/p>\n\n

\u00a0Le t\u00eb fillojm\u00eb me shtrirjen gjeografike<\/strong>. Tradicionalisht, agjencit\u00eb e lajmeve priren t\u00eb mbulojn\u00eb histori ku reporter\u00ebt t\u00eb ken\u00eb mund\u00ebsi t\u00eb shkojn\u00eb shpejt dhe leht\u00ebsisht (p\u00ebr shkak t\u00eb kostove) dhe ndjek\u00ebsit e tyre t\u00eb ndodhen kryesisht n\u00eb popullata q\u00eb jan\u00eb m\u00eb pran\u00eb tyre. K\u00ebshtu, numri i popullsis\u00eb n\u00eb nj\u00eb vend t\u00eb caktuar duhet t\u00eb ndikoj\u00eb n\u00eb m\u00ebnyr\u00ebn se si mbulohen nga mediat ngjarjet q\u00eb nisin n\u00eb at\u00eb zon\u00eb apo komunitet vendor.<\/span><\/p>\n\n

Po p\u00ebr shtrirjen social-ekonomike<\/strong>? Kjo ka t\u00eb b\u00ebj\u00eb me profilin social-ekonomik t\u00eb zon\u00ebs vendore q\u00eb mbulon media. P\u00ebr shembull, TV Apollon ka nj\u00eb program televiziv bujq\u00ebsor q\u00eb e transmeton p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb n\u00eb p\u00ebrputhje me interesat e audienc\u00ebs s\u00eb tij nga zonat rurale n\u00eb jug t\u00eb Shqip\u00ebris\u00eb. Megjithat\u00eb, n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb thithur sa m\u00eb shum\u00eb reklama, k\u00ebtij televizioni i duhej t\u00eb kalonte drejt p\u00ebrmbajtjes s\u00eb but\u00eb, si stili i jet\u00ebs, sporti, dhe moda. Nj\u00eb shembull tjet\u00ebr \u00ebsht\u00eb DurresLajm q\u00eb e p\u00ebrshtati p\u00ebrmbajtjen me informacionin q\u00eb p\u00ebrputhet me interesin e sezonit turistik, duke qen\u00eb se \u00ebsht\u00eb edhe qytet bregdetar dhe audiencat e tij ndikohet drejtp\u00ebrdrejt ose n\u00eb m\u00ebnyr\u00eb t\u00eb t\u00ebrthort\u00eb nga aktiviteti turistik.<\/span><\/p>\n\n

Mediat mund t\u00eb p\u00ebrdorin mekanizma t\u00eb ndryshme p\u00ebr <\/span>mbledhjen dhe analizimin e t\u00eb dh\u00ebnave<\/strong> p\u00ebr t\u00eb kuptuar preferencat dhe sjelljet e audienc\u00ebs s\u00eb tyre dhe p\u00ebr t\u00eb arritur tek ta n\u00eb m\u00ebnyr\u00ebn e duhur n\u00ebp\u00ebrmjet p\u00ebrmbajtjes, formateve dhe kanaleve. Mund t\u00eb p\u00ebrdorim pyet\u00ebsor\u00eb online q\u00eb shp\u00ebrndahen leht\u00ebsisht p\u00ebrmes mediave sociale ku jemi t\u00eb pranish\u00ebm. Mund t\u00eb hyjm\u00eb n\u00eb partneritet me universitete apo organizata vendore p\u00ebr t\u00eb organizuar diskutime n\u00eb fokus grupe p\u00ebr t\u00eb kuptuar m\u00eb mir\u00eb audiencat. Mund t\u00eb p\u00ebrdorim instrumentet e analiz\u00ebs t\u00eb ofruara nga Google ose Facebook p\u00ebr t\u00eb dh\u00ebnat n\u00eb lidhje me audiencat tona online. <\/span><\/p><\/blockquote><\/figure>\n\n

Aktualisht, <\/span>teknologjia<\/strong> \u00ebsht\u00eb e kudondodhur dhe u ka dh\u00ebn\u00eb qytetar\u00ebve m\u00eb shum\u00eb zgjedhje dhe kontroll mbi p\u00ebrmbajtjen mediatike, mbi platformat dhe format me t\u00eb cilat mund t\u00eb angazhohen. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, mediave u \u00ebsht\u00eb dh\u00ebn\u00eb m\u00eb shum\u00eb mund\u00ebsi zgjedhjeje mes formateve, kanaleve, mjeteve q\u00eb mund t\u00eb p\u00ebrdorin me q\u00ebllim q\u00eb t\u00eb rrisin sa m\u00eb shum\u00eb shtrirjen e tyre, t\u00eb synojn\u00eb arritjen tek nj\u00eb publik i caktuar dhe t\u00eb b\u00ebjn\u00eb t\u00eb mundur angazhimin e audiencave t\u00eb tyre. Nga ana tjet\u00ebr, edhe qytetar\u00ebt mund t\u00eb zgjedhin t\u00eb p\u00ebrdorin mjete t\u00eb ndryshme dhe t\u00eb filtrojn\u00eb informacionin n\u00eb p\u00ebrputhje me nevojat dhe preferencat e tyre. Pra, ky \u00ebsht\u00eb nj\u00eb proces i vazhduesh\u00ebm analize, krijimtarie, ndryshimi dhe p\u00ebrshtatjeje.<\/span><\/p>\n\n

P\u00ebr shembull, <\/span>Business Magazine<\/span><\/a> \u00ebsht\u00eb revista e par\u00eb dixhitale, me p\u00ebrmbajtjen origjinale q\u00eb \u00ebsht\u00eb e orientuar drejt novacionit dhe sip\u00ebrmarrjes. Kjo revist\u00eb synon t\u00eb arrij\u00eb tek nj\u00eb audienc\u00eb e caktuar dhe ka p\u00ebrmbajtje e formate q\u00eb i p\u00ebrshtaten nevojave dhe preferencave t\u00eb sip\u00ebrmarr\u00ebsve, bizneseve t\u00eb reja, student\u00ebve t\u00eb biznesit dhe novacioneve, ekspert\u00ebve dhe investitor\u00ebve.\u00a0<\/span><\/p>\n\n

Mediat lokale mund ta shfryt\u00ebzojn\u00eb k\u00ebt\u00eb mund\u00ebsi duke synuar rritjen e audiencave t\u00eb tyre n\u00eb m\u00ebnyr\u00eb efikase n\u00ebp\u00ebrmjet 5 \u201cA\u201d-ve t\u00eb transformimit dixhitale, duke u kujdesur dhe duke treguar respekt p\u00ebr audiencat e tyre<\/strong> n\u00ebp\u00ebrmjet marrjes parasysh t\u00eb karakteristikave t\u00eb tyre, nevojave dhe k\u00ebrkesave q\u00eb kan\u00eb. <\/span><\/p>\n\n

Pes\u00eb \u201cA\u201d-t\u00eb e transformimit dixhital<\/span><\/a> t\u00eb marketingut p\u00ebr media lidhen t\u00eb gjitha me kapjen e audienc\u00ebs: s\u00eb pari, audienca \u2013 identifikimi dhe angazhimi i njer\u00ebzve t\u00eb duhur; s\u00eb dyti, asetet \u2013 ofrimi i p\u00ebrvoj\u00ebs m\u00eb t\u00eb mir\u00eb t\u00eb mundshme p\u00ebr konsumatorin; s\u00eb treti, aksesi \u2013 maksimizimi i shtrirjes dhe p\u00ebrhapjes s\u00eb mesazheve; s\u00eb kat\u00ebrti, atribuimi \u2013 matja e vler\u00ebs s\u00eb secil\u00ebs pik\u00eb t\u00eb kontaktit; dhe, s\u00eb fundi, automatizimi \u2013 thjeshtimi i operacioneve dhe p\u00ebrmir\u00ebsimi i performanc\u00ebs.<\/span><\/p><\/blockquote><\/figure>\n\n

\"Si<\/figure>\n\n

Si t\u00eb b\u00ebhemi yll me \u201cPes\u00eb A\u201d?<\/h2>\n\n

P\u00ebr mediat lokale, tradicionalisht, kapja e audienc\u00ebs sipas shtrirjes gjeografike duket se \u00ebsht\u00eb e detyrueshme, duke qen\u00eb se k\u00ebto audienca ndodhen kryesisht n\u00eb zona m\u00eb pran\u00eb vet\u00eb mediave, dhe numri dhe karakteristika e k\u00ebsaj popullate n\u00eb nj\u00eb vend t\u00eb caktuar kan\u00eb ndikim n\u00eb m\u00ebnyr\u00ebn se si mediat lokale prodhojn\u00eb p\u00ebrmbajtje dhe mbulojn\u00eb ngjarjet n\u00eb at\u00eb zon\u00eb. Me dixhitalizimin, kapja e audienc\u00ebs sipas shtrirjes gjeografike nuk ka m\u00eb r\u00ebnd\u00ebsi. Mediat lokale sigurisht q\u00eb synojn\u00eb t\u00eb rrisin audienc\u00ebn lokale, por k\u00ebto media synojn\u00eb edhe audiencat n\u00eb vende t\u00eb tjera q\u00eb lidhen me k\u00ebt\u00eb media p\u00ebrmes platformave dixhitale, mediave online dhe kanaleve t\u00eb tjera. <\/span>Le t\u00eb mendojm\u00eb, p\u00ebr shembull, p\u00ebr portalin online DurresLajm.com. Ky portal mbulon kryesisht ngjarje nga Qarku i Durr\u00ebsit, por mes ndjek\u00ebsve t\u00eb tij jan\u00eb edhe lexues nga diaspora shqiptare n\u00eb vende t\u00eb ndryshme t\u00eb bot\u00ebs. K\u00ebsisoj, audienca p\u00ebr t\u2019u synuar nga portali DurresLajm nuk ka t\u00eb b\u00ebj\u00eb thjesht me qytetar\u00eb q\u00eb punojn\u00eb dhe jetojn\u00eb n\u00eb Qarkun e Durr\u00ebsit, por \u00ebsht\u00eb shum\u00eb m\u00eb e gjer\u00eb.<\/strong> P\u00ebr t\u00eb kuptuar se e gjer\u00eb \u00ebsht\u00eb kjo shtrirje, mediat lokale duhet t\u00eb punojn\u00eb me t\u00eb dh\u00ebna.<\/span><\/p>\n\n

P\u00ebr t\u00eb kuptuar audiencat dhe komunitetet, mediat lokale duhet t\u00eb punojn\u00eb me t\u00eb dh\u00ebnat, t\u2019i mbledhin dhe t\u2019i analizojn\u00eb ato. Instrumentet dixhitale na e b\u00ebjn\u00eb t\u00eb mundur dhe mjaft t\u00eb leht\u00eb mbledhjen dhe analizimin e t\u00eb dh\u00ebnave duke ofruar analiza p\u00ebr performanc\u00ebn e mediave n\u00eb platforma t\u00eb ndryshme dixhitale.<\/strong> <\/span>Kjo gj\u00eb ushqen strategjin\u00eb p\u00ebr kapjen dhe angazhimin e audienc\u00ebs. P\u00ebr shembull, Projekti \u201cMedia p\u00ebr t\u00eb gjith\u00eb\u201d po mb\u00ebshtet DurresLajm, <\/span>CitizenChannel<\/span><\/a> dhe <\/span>SarandaWeb<\/span><\/a> n\u00eb Shqip\u00ebri instrumentin inteligjent t\u00eb opinionit p\u00ebr p\u00ebrmbajtjen (<\/span>Smart Octo \/ Content Insight tool<\/span><\/a>)<\/span>. Ky instrument analitik p\u00ebr pranin\u00eb dixhitale t\u00eb k\u00ebtyre mediave do t\u2019i mb\u00ebshtes\u00eb ato drejt p\u00ebrmir\u00ebsimit t\u00eb njohurive p\u00ebr audienc\u00ebn dhe p\u00ebr format dhe kapjen e audienc\u00ebs n\u00eb m\u00ebnyr\u00eb m\u00eb strategjike. Me r\u00ebnd\u00ebsi p\u00ebr lidhen me audienc\u00ebn jan\u00eb foksi tek historit\u00eb dhe p\u00ebrqendrimi tek t\u00eb dh\u00ebnat. <\/span><\/p>\n\n

Gjithsesi, t\u00eb dh\u00ebnat nuk mund t\u00eb na ndihmojn\u00eb dot n\u00ebse mediat nuk kan\u00eb nj\u00eb q\u00ebllim t\u00eb qart\u00eb, nj\u00eb mesazh t\u00eb qart\u00eb dhe koh\u00ebn e duhur. Ky nuk \u00ebsht\u00eb proces vet\u00ebm p\u00ebr nj\u00eb her\u00eb. Kapja e audienc\u00ebs duhet t\u00eb rip\u00ebrpunohet vazhdimisht, sepse interesi dhe k\u00ebrkesat ndryshojn\u00eb, k\u00ebshtu q\u00eb edhe p\u00ebrmbajtja e mediave duhet t\u00eb ndryshoj\u00eb. Hedhja e nj\u00eb rrjeti t\u00eb gjer\u00eb p\u00ebr t\u00eb t\u00ebrhequr audiencat nuk funksionon. P\u00ebrkundrazi, mediat lokale duhet t\u00eb p\u00ebrsosin dhe t\u00eb kapin audienc\u00ebn e tyre duke p\u00ebrdorur qart\u00ebsisht instrumentet dixhitale. \n<\/p>\n\n

Mediat mund t\u00eb p\u00ebrdorin audiencat e personalizuara dhe rikapjen e tyre p\u00ebrmes Google Ads ose Facebook p\u00ebr t\u00eb marr\u00eb informacione inteligjente tregu p\u00ebr audiencat. P\u00ebr ato media q\u00eb p\u00ebrdorin edhe LinkedIn ka mund\u00ebsi interesante marketingu n\u00ebp\u00ebrmjet motor\u00ebve t\u00eb k\u00ebrkimit. Po ashtu, p\u00ebrmes burimit t\u00eb hapur mund t\u00eb shtojm\u00eb ChatBox (opsion komunikimi n\u00ebp\u00ebrmjet bisedave) n\u00eb platformat tona online dhe kjo mund t\u00eb p\u00ebrforcoj\u00eb lidhjen me audiencat.<\/p>\n\n

\"Krijimi<\/figure>\n\n

Krijimi i mark\u00ebs<\/h2>\n\n

Nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr p\u00ebr t\u00eb kapur audiencat \u00ebsht\u00eb edhe krijimi i mark\u00ebs n\u00eb vend duke ndjekur ngjarjet e ndryshme vendore, duke b\u00ebr\u00eb reportazhe p\u00ebr to, dhe duke iu p\u00ebrgjigjur nevojave konkrete t\u00eb komuniteteve vendore n\u00eb p\u00ebrputhje me strategjin\u00eb q\u00eb ka media.<\/p><\/blockquote><\/figure>\n\n

P\u00ebr shembull, <\/span>Amfora<\/span><\/a> \u00ebsht\u00eb nj\u00eb media online q\u00eb merret me arkeologjin\u00eb dhe monumentet e kultur\u00ebs n\u00eb Shqip\u00ebri me fokus n\u00eb qytetin e Durr\u00ebsit. Ajo ka krijuar mark\u00ebn e saj duke u angazhuar me aktor\u00eb vendor\u00eb t\u00eb interesuar, si bashkia, universiteti, shoq\u00ebria civile, autoritetet publike vendore dhe donator\u00ebt p\u00ebr t\u00eb rritur nd\u00ebrgjegj\u00ebsimin p\u00ebr \u00e7\u00ebshtje t\u00eb arkeologjis\u00eb dhe monumenteve t\u00eb kultur\u00ebs. Kjo media ka krijuar edhe mark\u00ebn e saj duke u lidhur me nevojat e komuniteteve vendore p\u00ebr shembull duke hetuar ndikimin e t\u00ebrmetit t\u00eb n\u00ebntorit 2019 n\u00eb arkeologjin\u00eb dhe monumentet e kultur\u00ebs n\u00eb Qarkun e Durr\u00ebsit. Amfora ka lidhje shum\u00eb t\u00eb mira me mediat kryesore t\u00eb vendit. <\/span>Historit\u00eb e saj nga terreni<\/span><\/a> jan\u00eb origjinale dhe bazohen n\u00eb k\u00ebrkime t\u00eb duhura dhe m\u00eb pas merren nga media komb\u00ebtare duke u dh\u00ebn\u00eb atyre m\u00eb shum\u00eb p\u00ebrhapje dhe ndikim.<\/span><\/p>\n\n

Nj\u00eb qasje tjet\u00ebr interesante \u00ebsht\u00eb puna me influencuesit vendor\u00eb n\u00eb terren dhe online. T\u00eb mendojm\u00eb p\u00ebr influencuesit vendor\u00eb p\u00ebr shembull n\u00eb qytet, dik\u00eb q\u00eb \u00ebsht\u00eb hero p\u00ebr banor\u00ebt, dik\u00eb q\u00eb njer\u00ebzit e respektojn\u00eb dhe e ndjekin dhe t\u00eb fillojm\u00eb t\u00eb nd\u00ebrtojm\u00eb nj\u00eb marr\u00ebdh\u00ebnie pune p\u00ebr t\u00eb promovuar median ton\u00eb. Mund t\u00eb krijojm\u00eb nj\u00eb baz\u00eb t\u00eb dh\u00ebnash t\u00eb influencuesve vendor\u00eb q\u00eb g\u00ebzojn\u00eb respektin e audienc\u00ebs son\u00eb dhe t\u00eb planifikojm\u00eb p\u00ebrmbajtje p\u00ebr k\u00ebta influencues dhe m\u00eb pas t\u00eb k\u00ebrkojm\u00eb komente, citate dhe t\u00eb dh\u00ebna me vler\u00eb n\u00eb forma t\u00eb ndryshme n\u00eb mediat sociale n\u00eb internet. Duhet t\u00eb k\u00ebrkojm\u00eb edhe sponsorizime vendore p\u00ebr t\u00eb mb\u00ebshtetur pun\u00ebn ton\u00eb dhe p\u00ebr t\u00eb kapur dhe rritur audienc\u00ebn.<\/p>\n\n

Duke marr\u00eb parasysh se teknologjit\u00eb po ndryshojn\u00eb me shpejt\u00ebsi dhe transformimi dixhital po p\u00ebrparon mjaft shpejt n\u00eb realitetin e krijuar nga pandemia COVID-19 dhe periudha e m\u00ebpasshme, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb media lokale t\u00eb vazhdoj\u00eb t\u00eb shoh\u00eb p\u00ebrpara p\u00ebr t\u00eb gjetur strategji t\u00eb reja, p\u00ebr t\u00eb trajnuar stafin, p\u00ebr t\u00eb angazhuar ekspert\u00eb apo p\u00ebr t\u00eb gjetur forma alternative p\u00ebr kapjen dhe rritjen e audienc\u00ebs.<\/strong><\/p>\n\n

Duhet t\u00eb kemi gjithmon\u00eb parasysh etik\u00ebn dhe kodin e sjelljes. T\u00eb mos harrojm\u00eb se audiencat mund ta dallojn\u00eb n\u00ebse nj\u00eb histori nuk \u00ebsht\u00eb autentike apo kur nuk ka lidhje me ta. Ata mund t\u00eb klikojn\u00eb nj\u00eb her\u00eb tek historia q\u00eb ju ofrojm\u00eb, por m\u00eb pas nuk do ta na ndjekin dhe as nuk do t\u00eb konsumojn\u00eb m\u00eb p\u00ebrmbajtjen q\u00eb u ofrojm\u00eb. Pra, duhet t\u00eb kemi kujdes me audiencat dhe t\u2019i respektojm\u00eb ata duke gjetur ekuilibrin e duhur mes ofrimit t\u00eb vler\u00ebs p\u00ebr ta dhe k\u00ebrkimit t\u00eb angazhimeve t\u00eb tyre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Komponenti m\u00eb i r\u00ebnd\u00ebsish\u00ebm i \u00e7do fushate marketingu, qoft\u00eb kjo fushat\u00eb tradicionale apo dixhitale, \u00ebsht\u00eb sigurisht audienca. S\u00eb pari, sepse audienca \u00ebsht\u00eb klienti yn\u00eb dhe grupi q\u00eb synojm\u00eb t\u00eb bindim p\u00ebr t\u00eb bler\u00eb produktin ton\u00eb apo p\u00ebr t\u00eb ndjekur pun\u00ebn ton\u00eb. Por audienca nuk \u00ebsht\u00eb thjesht klient. Si media q\u00eb operon n\u00eb nj\u00eb realitet t\u00eb […]<\/p>\n","protected":false},"author":37,"featured_media":8584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[96,97],"tags":[586,583,587,584,585],"acf":[],"yoast_head":"\nR\u00ebnd\u00ebsia e mjeteve dixhitale p\u00ebr rritjen e audienc\u00ebs: Rasti i mediave shqiptare - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00ebnd\u00ebsia e mjeteve dixhitale p\u00ebr rritjen e audienc\u00ebs: Rasti i mediave shqiptare - Journalift\" \/>\n<meta property=\"og:description\" content=\"Komponenti m\u00eb i r\u00ebnd\u00ebsish\u00ebm i \u00e7do fushate marketingu, qoft\u00eb kjo fushat\u00eb tradicionale apo dixhitale, \u00ebsht\u00eb sigurisht audienca. 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S\u00eb pari, sepse audienca \u00ebsht\u00eb klienti yn\u00eb dhe grupi q\u00eb synojm\u00eb t\u00eb bindim p\u00ebr t\u00eb bler\u00eb produktin ton\u00eb apo p\u00ebr t\u00eb ndjekur pun\u00ebn ton\u00eb. Por audienca nuk \u00ebsht\u00eb thjesht klient. Si media q\u00eb operon n\u00eb nj\u00eb realitet t\u00eb […]","og_url":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/","og_site_name":"Journalift","article_published_time":"2021-08-23T11:37:56+00:00","article_modified_time":"2021-08-23T11:39:24+00:00","og_image":[{"width":1920,"height":632,"url":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/The-importance-of-digital-tools-for-audience-targeting-The-case-of-Albanian-media.png","type":"image\/png"}],"author":"Erjon Curraj","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erjon Curraj","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/#article","isPartOf":{"@id":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/"},"author":{"name":"Erjon Curraj","@id":"https:\/\/journalift.org\/sq\/#\/schema\/person\/220f6dce1cb0b7e52db984fb69a94fe8"},"headline":"R\u00ebnd\u00ebsia e mjeteve dixhitale p\u00ebr rritjen e audienc\u00ebs: Rasti i mediave shqiptare","datePublished":"2021-08-23T11:37:56+00:00","dateModified":"2021-08-23T11:39:24+00:00","mainEntityOfPage":{"@id":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/"},"wordCount":2444,"commentCount":0,"publisher":{"@id":"https:\/\/journalift.org\/sq\/#organization"},"image":{"@id":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/#primaryimage"},"thumbnailUrl":"https:\/\/journalift.org\/wp-content\/uploads\/2021\/08\/The-importance-of-digital-tools-for-audience-targeting-The-case-of-Albanian-media.png","keywords":["Five A","kapjen e audienc\u00ebs","mark\u00ebs","p\u00ebrmbajtja","transformimit dixhital"],"articleSection":["Brandimi dhe Marketingu","Transformimin Digjital"],"inLanguage":"sq-AL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/","url":"https:\/\/journalift.org\/sq\/rendesia-e-mjeteve-dixhitale-per-rritjen-e-audiences-rasti-i-mediave-shqiptare\/","name":"R\u00ebnd\u00ebsia e mjeteve dixhitale p\u00ebr rritjen e audienc\u00ebs: Rasti i mediave shqiptare - 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