{"id":8668,"date":"2021-08-27T12:21:38","date_gmt":"2021-08-27T10:21:38","guid":{"rendered":"https:\/\/journalift.org\/?p=8668"},"modified":"2021-09-01T19:23:21","modified_gmt":"2021-09-01T17:23:21","slug":"redaksia-e-markes-organizimi-dhe-funksionimi-i-saj","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/redaksia-e-markes-organizimi-dhe-funksionimi-i-saj\/","title":{"rendered":"Redaksia e mark\u00ebs: Organizimi dhe funksionimi i saj"},"content":{"rendered":"\n

Mediat e vogla priren t\u00eb luftojn\u00eb p\u00ebr t\u00eb siguruar mb\u00ebshtetje financiare p\u00ebr politik\u00ebn e tyre t\u00eb lajmeve, gj\u00eb q\u00eb shpesh i detyron t\u00eb k\u00ebrkojn\u00eb financime nga jasht\u00eb. Por ka nj\u00eb alternativ\u00eb m\u00eb t\u00eb q\u00ebndrueshme dhe m\u00eb t\u00eb mir\u00eb. Si\u00e7 kemi theksuar n\u00eb<\/span> artikullin e kaluar<\/span><\/a>, mediat mund t\u2019i dalin zot vetes s\u00eb tyre p\u00ebr sa i p\u00ebrket burimeve duke krijuar redaksin\u00eb me mark\u00eb t\u00eb dallueshme nga t\u00eb tjer\u00ebt.<\/strong> Kjo u jep mund\u00ebsive k\u00ebtyre redaksive t\u00eb nxjerrin t\u00eb ardhura nga reklamimi i aktiviteteve t\u00eb mark\u00ebs s\u00eb tyre, aktivitete q\u00eb nuk fokusohen m\u00eb vet\u00ebm tek shitja e produkteve apo sh\u00ebrbimeve n\u00eb m\u00ebnyr\u00eb t\u00eb drejtp\u00ebrdrejt\u00eb, por m\u00eb shum\u00eb duke u p\u00ebrkujdesur p\u00ebr p\u00ebrdoruesit e tyre dhe duke krijuar komunitete besnike. <\/span><\/p>\n\n

Gjithsesi, mediat q\u00eb krijojn\u00eb nj\u00eb redaksi t\u00eb mark\u00ebs duhet t\u00eb jen\u00eb t\u00eb kujdessh\u00ebm n\u00eb zgjedhjen e klient\u00ebve me t\u00eb cil\u00ebt do t\u00eb punojn\u00eb. K\u00ebto media <\/span>duhet t\u2019i q\u00ebndrojn\u00eb besnik\u00eb standardeve t\u00eb larta etike t\u00eb gazetaris\u00eb<\/strong> n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb mos komprometojn\u00eb besueshm\u00ebrin\u00eb e tyre dhe t\u00eb v\u00ebn\u00eb n\u00eb rrezik reputacionin q\u00eb kan\u00eb.<\/span><\/p>\n\n

Kjo do t\u00eb thot\u00eb q\u00eb mediat duhet t\u00eb bashk\u00ebpunojn\u00eb vet\u00ebm me markat q\u00eb respektojn\u00eb vlerat e mediave.<\/p><\/blockquote><\/figure>\n\n

Prandaj, nj\u00eb mark\u00eb q\u00eb \u00ebsht\u00eb p\u00ebr respektin ndaj mjedisit \u00ebsht\u00eb klienti i p\u00ebrsosur p\u00ebr nj\u00eb media q\u00eb shpesh raporton ngjarje p\u00ebr ndotjen dhe ndryshimet klimatike. \n<\/p>\n\n

Po ashtu, p\u00ebr t\u00eb qen\u00eb t\u00eb sigurt, duhet b\u00ebr\u00eb nj\u00eb dallim i qart\u00eb mes gazetar\u00ebve q\u00eb mbulojn\u00eb lajmet dhe prodhuesve t\u00eb p\u00ebrmbajtjes t\u00eb angazhuar n\u00eb redaksin\u00eb e mark\u00ebs. P\u00ebrndryshe, besueshm\u00ebria e mediave mund t\u00eb vihet p\u00ebrs\u00ebri n\u00eb rrezik n\u00ebse rrjedh informacioni i debatuesh\u00ebm q\u00eb cenon integritetin e mark\u00ebs q\u00eb e ka porositur. N\u00eb k\u00ebt\u00eb rast, media mund t\u00eb p\u00ebsoj\u00eb t\u00eb nj\u00ebjtin \u2018shuplak\u00eb\u2019 si vet\u00eb marka, me shum\u00eb gjasa duke humbur nj\u00eb pjes\u00eb t\u00eb konsiderueshme t\u00eb komunitetit besnik t\u00eb t\u00eb dy pal\u00ebve.<\/p>\n\n

\"Redaksitë<\/figure>\n\n

Redaksit\u00eb dhe redaksit\u00eb e markave: Dy an\u00eb t\u00eb s\u00eb nj\u00ebjt\u00ebs medalje<\/h2>\n\n

N\u00ebse tat\u00ebpjeta \u00ebsht\u00eb aq e rr\u00ebshqitshme, at\u00ebher\u00eb pse t\u00eb shqet\u00ebsohemi edhe p\u00ebr krijimin e nj\u00eb redaksie marke? P\u00ebrgjigja \u00ebsht\u00eb e thjesht\u00eb.<\/p>\n\n

Edhe n\u00ebse e l\u00ebm\u00eb m\u00ebnjan\u00eb faktorin financiar, q\u00eb \u00ebsht\u00eb tashm\u00eb nj\u00eb avantazh mjaft i madh, ka p\u00ebrfitime t\u00eb tjera q\u00eb duhen marr\u00eb parasysh.<\/p>\n\n

S\u00eb pari, redaksia e mark\u00ebs ka nevoj\u00eb p\u00ebr <\/span>producent\u00eb vizual\u00eb<\/strong>, t\u00eb till\u00eb si redaktor\u00eb video, grafik dizajner, teknik\u00eb montazhi videosh dhe komentator\u00eb vizual\u00eb. Nga pun\u00ebsimi ose marrja me kontrat\u00eb nga jasht\u00eb i k\u00ebtyre personave aq t\u00eb nevojsh\u00ebm p\u00ebrfiton jo vet\u00ebm departamenti i redaksis\u00eb s\u00eb mark\u00ebs, por edhe media n\u00eb p\u00ebrgjith\u00ebsi, sepse k\u00ebta mund t\u00eb rrisin vler\u00ebn e shtuar t\u00eb lajmeve t\u00eb prodhuara.<\/span><\/p>\n\n

Dhe, s\u00eb dyti, redaksia e mark\u00ebs ka nevoj\u00eb edhe p\u00ebr <\/span>ekspert\u00eb marketingu<\/strong>, apo t\u00eb pakt\u00ebn njer\u00ebz me p\u00ebrvoj\u00eb t\u00eb konsiderueshme n\u00eb marketing. Roli i tyre n\u00eb redaksit\u00eb e markave \u00ebsht\u00eb i pa\u00e7muar, sepse ata mund t\u00eb p\u00ebrkthejn\u00eb n\u00eb p\u00ebrmbajtje me cil\u00ebsi t\u00eb lart\u00eb nevoj\u00ebn e madhe p\u00ebr publicitetit duke shfryt\u00ebzuar politik\u00ebn e lajmeve, duke mbivendosur nj\u00eb produkt ose sh\u00ebrbim n\u00eb m\u00ebnyr\u00eb indirekte me p\u00ebrmbajtje edukative, informative dhe\/ose arg\u00ebtuese. N\u00eb nj\u00eb bot\u00eb ku pjesa m\u00eb e madhe e konsumator\u00ebve jan\u00eb lodhur me truke t\u00eb konsumuara t\u00eb reklamave, strategji t\u00eb tilla indirekte marketingu mund t\u00eb b\u00ebjn\u00eb mrekulli p\u00ebr forcimin e komunitetit t\u00eb nj\u00eb marke.<\/span><\/p>\n\n

Tashm\u00eb k\u00ebt\u00eb qasje po e p\u00ebrdorin disa marka t\u00eb fuqishme. Nj\u00eb shembull i till\u00eb \u00ebsht\u00eb Mercator – shit\u00ebs me pakic\u00eb i madh n\u00eb rajonin e Ballkanit Per\u00ebndimor, i cili ka krijuar platform\u00ebn e vet t\u00eb p\u00ebrmbajtjes t\u00eb quajtur <\/span>M Soseska<\/span><\/a>. Platforma ofron p\u00ebrmbajtje me video me vler\u00eb arg\u00ebtuese dhe praktike, duke mbuluar tema t\u00eb tilla si gatimi, st\u00ebrvitja, kujdesi p\u00ebr sht\u00ebpin\u00eb, loj\u00ebra, si dhe intervista me individ\u00eb t\u00eb profilit t\u00eb lart\u00eb. N\u00eb platform\u00eb shtohet rregullisht p\u00ebrmbajtje e re me vendosjen e produktit n\u00eb m\u00ebnyr\u00eb t\u00eb integruar me men\u00e7uri dhe modesti.<\/span><\/p>\n\n

Edhe BMW \u00ebsht\u00eb nj\u00eb tjet\u00ebr shembull i mir\u00eb. Gjigandi i makinave, q\u00eb ka prodhuar automjete me em\u00ebr t\u00eb madh p\u00ebr dekada me radh\u00eb, koh\u00ebt e fundit ka ndryshuar t\u00ebr\u00ebsisht <\/span>faqen e vet nd\u00ebrkomb\u00ebtare<\/span><\/a>.<\/span><\/p>\n\n

N\u00eb vend t\u00eb nj\u00eb modeli t\u00eb nd\u00ebrtuar dhe t\u00eb orientuar drejt shitjes, BMW krijoi nj\u00eb portal lajmesh p\u00ebr entuziast\u00ebt e makinave dhe individ\u00ebt q\u00eb vler\u00ebsojn\u00eb stilin e jet\u00ebs t\u00eb p\u00ebrfaq\u00ebsuar nga marka gjermane. Edhe pse shit\u00ebsve tradicional\u00eb kjo gj\u00eb mund t\u2019ju duket si e pakuptimt\u00eb, produktet e kompanis\u00eb nuk p\u00ebrfshihen as n\u00eb faqen hyr\u00ebse, por n\u00eb nj\u00eb n\u00ebnfaqe t\u00eb aksesuar p\u00ebrmes menys\u00eb s\u00eb lundrimit. \n<\/p><\/blockquote><\/figure>\n\n

P\u00ebrfundimi \u00ebsht\u00eb se t\u00eb gjitha markat q\u00eb duan t\u00eb merren me kanalet e tyre mediatike duhet ta fusin dor\u00ebn thell\u00eb n\u00eb xhep <\/span>p\u00ebr t\u00eb siguruar buxhete t\u00eb konsiderueshme<\/strong> p\u00ebr krijuesit e lajmeve n\u00eb vet\u00eb redaksi apo p\u00ebr ata t\u00eb jasht\u00ebm p\u00ebr prodhimin e p\u00ebrmbajtjes s\u00eb tyre. Meqen\u00ebse mediat tashm\u00eb kan\u00eb shkrues lajmesh, ato kan\u00eb nj\u00eb avantazh t\u00eb konsideruesh\u00ebm n\u00eb shfryt\u00ebzimin e mund\u00ebsive t\u00eb tilla. Fatmir\u00ebsisht, krijimi i nj\u00eb sh\u00ebrbimi i redaksis\u00eb s\u00eb mark\u00ebs nuk duhet t\u00eb jet\u00eb i v\u00ebshtir\u00eb p\u00ebr nj\u00eb media, duke qen\u00eb se organizimi i pun\u00ebs \u00ebsht\u00eb praktikisht i nj\u00ebjt\u00eb me at\u00eb t\u00eb redaksis\u00eb multimediale t\u00eb \u00e7do medie serioze.<\/span><\/p>\n\n

\"Organizimi:<\/figure>\n\n

Organizimi: Pjes\u00ebt e figur\u00ebs<\/h2>\n\n

Pra, \u00e7far\u00eb i duhet nj\u00eb medie p\u00ebr t\u00eb krijuar nj\u00eb redaksi marke?<\/p>\n\n

T\u2019i marrim gj\u00ebrat me radh\u00eb duke filluar nga ato m\u00eb t\u00eb nevojshmet. Nj\u00eb nga gj\u00ebrat m\u00eb t\u00eb domosdoshme \u00ebsht\u00eb <\/span>nj\u00eb hap\u00ebsir\u00eb e madhe fizike me ndarje t\u00eb ve\u00e7anta<\/strong> q\u00eb do t\u00eb p\u00ebrdoren p\u00ebr kryerjen e detyrave t\u00eb caktuara. N\u00eb m\u00ebnyr\u00eb ideale, individ\u00ebt q\u00eb b\u00ebjn\u00eb k\u00ebrkime dhe prodhojn\u00eb materiale duhet t\u00eb ndahen nga redaktor\u00ebt e videove dhe duhet t\u00eb krijohet edhe nj\u00eb dhom\u00eb e ve\u00e7ant\u00eb ku ekipi mund t\u00eb mblidhet p\u00ebr takime, diskutime, mbledhje me Zoom, dhe p\u00ebr rrahje mendimesh p\u00ebr \u00e7\u00ebshtje t\u00eb ndryshme.<\/span><\/p>\n\n

Nj\u00eb tjet\u00ebr cop\u00ebz kryesore n\u00eb gj\u00ebz\u00ebn e panoram\u00ebs s\u00eb redaksis\u00eb s\u00eb mark\u00ebs jan\u00eb <\/span>profilet e punonj\u00ebsve<\/strong>.<\/strong> P\u00ebrve\u00e7 nj\u00eb eksperti marketingu, q\u00eb \u00ebsht\u00eb i domosdosh\u00ebm n\u00eb \u00e7do kompani q\u00eb shet produkte ose sh\u00ebrbime, profili i par\u00eb i nevojsh\u00ebm \u00ebsht\u00eb nj\u00eb producent ekzekutiv i arsimuar dhe kompetent<\/strong>. Ky person \u00ebsht\u00eb baza e funksionimit normal t\u00eb pun\u00ebs. \u00cbsht\u00eb pik\u00ebrisht ky person ai q\u00eb p\u00ebrkthen n\u00eb gjuh\u00ebn e producent\u00ebve krijues at\u00eb q\u00eb shet eksperti i marketingut. Ai b\u00ebn t\u00eb mundur q\u00eb marketingu t\u2019i vendos\u00eb \u00e7mimin e duhur d\u00ebshirave t\u00eb klientit. Dhe, s\u00eb fundi, \u00ebsht\u00eb personi p\u00ebrgjegj\u00ebs q\u00eb informon producent\u00ebt krijues se sa koh\u00eb kan\u00eb dhe sa thell\u00eb mund t\u2019i futen nj\u00eb projekti t\u00eb caktuar duke u bazuar n\u00eb buxhetin q\u00eb u \u00ebsht\u00eb v\u00ebn\u00eb n\u00eb dispozicion.<\/span><\/p>\n\n

Nj\u00eb rol tjet\u00ebr i r\u00ebnd\u00ebsish\u00ebm n\u00eb nj\u00eb redaksi marke \u00ebsht\u00eb ai <\/span>i prodhuesit (producentit) t\u00eb p\u00ebrmbajtjes<\/strong>.<\/strong> Dhe bazuar n\u00eb ngarkes\u00ebn e pun\u00ebs, mund t\u00eb nevojiten m\u00eb shum\u00eb se nj\u00eb producent p\u00ebrmbajtjeje. Producenti i p\u00ebrmbajtjes duhet t\u00eb jet\u00eb i aft\u00eb t\u00eb parashikojn\u00eb se si do t\u00eb dal\u00eb \u00e7do video, blog ose histori multimediale n\u00eb kanale t\u00eb caktuara q\u00eb d\u00ebshiron t\u00eb p\u00ebrfshij\u00eb n\u00eb komunikimin e tij klienti. Ai\/ajo duhet t\u00eb jet\u00eb i\/e aft\u00eb t\u00eb b\u00ebj\u00eb hulumtime, t\u00eb krijoj\u00eb koncepte dhe t\u00eb hartoj\u00eb skenar\u00eb p\u00ebr p\u00ebrmbajtjen e videove.<\/span><\/p>\n\n

S\u00eb fundi, ajo q\u00eb i duhet nj\u00eb redaksie marke jan\u00eb njer\u00ebzit q\u00eb <\/span>mund ta sjellin n\u00eb jet\u00eb \u00e7do koncept apo skenar<\/strong>. N\u00eb var\u00ebsi t\u00eb llojit t\u00eb p\u00ebrmbajtjes q\u00eb redaksia e ardhshme e mark\u00ebs synon t\u00eb prodhoj\u00eb, n\u00eb k\u00ebto profile punonj\u00ebsish b\u00ebjn\u00eb pjes\u00eb kameraman\u00ebt, teknik\u00ebt e ndri\u00e7imit, redaktor\u00eb video, grafist\u00eb, dhe teknik\u00eb montazhi. Sa m\u00eb i larmish\u00ebm t\u00eb jet\u00eb ekipi i prodhimit, aq m\u00eb shum\u00eb projekte do t\u00eb jet\u00eb n\u00eb gjendje t\u00eb marr\u00eb dhe t\u00eb b\u00ebj\u00eb redaksia e mark\u00ebs.<\/span><\/p>\n\n

\"Organization-The-Pieces-of-the-Puzzle.jpg\"
Profilet e punonj\u00ebsve n\u00eb redaksin\u00eb normale dhe redaksin\u00eb e mark\u00ebs <\/span><\/em><\/figcaption><\/figure>\n\n

Praktika n\u00eb Ballkan: Vidi Vaka<\/i> nga Maqedonia e Veriut<\/h2>\n\n

Mediat q\u00eb tashm\u00eb kan\u00eb t\u00eb krijuar ekipe multimediale kan\u00eb nj\u00eb avantazh t\u00eb madh, sepse ato kan\u00eb aktualisht burimet e nevojshme t\u00eb brendshme p\u00ebr t\u00eb prodhuar p\u00ebrmbajtje multimediale. Nj\u00eb shembull i till\u00eb n\u00eb Ballkanin Per\u00ebndimor \u00ebsht\u00eb <\/span>Vidi Vaka<\/span><\/i><\/a>. Kjo medie maqedonase ka aktualisht nj\u00eb ekip teknik\u00eb videosh q\u00eb prodhojn\u00eb lajme s\u00eb pari p\u00ebr media sociale, k\u00ebshtu q\u00eb medias i mungojn\u00eb vet\u00ebm disa profile punonj\u00ebsish p\u00ebr t\u00eb krijuar redaksin\u00eb e saj t\u00eb mark\u00ebs. Kemi punuar s\u00eb bashku p\u00ebr p\u00ebrmir\u00ebsimin e biznesit t\u00eb saj dhe, deri tani, gjith\u00e7ka po shkon sipas planit:<\/span><\/p>\n\n

  1. Media ka gjetur nj\u00eb <\/span>ekspert marketingu dixhitale<\/strong>,<\/b> q\u00eb p\u00ebrgatit formatet e p\u00ebrmbajtjes p\u00ebr klient\u00ebt e saj (t\u00eb ardhsh\u00ebm). N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, eksperti punon edhe p\u00ebr p\u00ebrmir\u00ebsimin e p\u00ebrmbajtjes s\u00eb lajmeve <\/span>Vidi Vaka<\/span><\/i>, q\u00eb tashm\u00eb po prodhon rezultate premtuese. Thjesht vet\u00ebm me nj\u00eb num\u00ebr t\u00eb vog\u00ebl lajmesh, <\/span>Vidi Vaka<\/span><\/i> ka thyer t\u00eb gjitha rekordet e m\u00ebparshme dhe tashm\u00eb lakmohet nga konkurrent\u00ebt. Nd\u00ebr t\u00eb tjera, disa nga k\u00ebto histori kan\u00eb arritur pothuajse te \u00e7do p\u00ebrdorues Facebook n\u00eb Maqedonin\u00eb e Veriut dhe historit\u00eb e saj jan\u00eb p\u00ebrkthyer duke mbuluar tema rajonale p\u00ebr t\u00eb arritur te nj\u00eb pjes\u00eb e admirueshme e publikut serb, q\u00eb m\u00eb par\u00eb nuk e njihte fare k\u00ebt\u00eb media maqedonase.<\/span><\/li><\/ol>\n\n
    1. Kjo media ka pun\u00ebsuar edhe nj\u00eb <\/span>ekspert shitjesh<\/strong>, i cili krijon oferta dhe evidenton nevojat e tregut. Bazuar n\u00eb k\u00ebto analiza, Studioja televizive e Vidi Vaka ka shfryt\u00ebzuar njohurit\u00eb q\u00eb ka p\u00ebr prodhimin e informacionit p\u00ebr t\u00eb zhvilluar nj\u00eb produkt t\u00eb ri – <\/span>nj\u00eb histori interaktive p\u00ebr aktivitetet e mark\u00ebs s\u00eb pun\u00ebdh\u00ebn\u00ebsve n\u00eb kompani t\u00eb teknologjis\u00eb s\u00eb informacionit<\/strong>.<\/strong> Ishte me r\u00ebnd\u00ebsi q\u00eb ata krijuan vet\u00ebm NJ\u00cb produkt t\u00eb specializuar, i cili ishte p\u00ebrshtatur posa\u00e7\u00ebrisht p\u00ebr segmentin e tregut – edhe pse media e b\u00ebri nj\u00eb gj\u00eb t\u00eb till\u00eb duke u bazuar n\u00eb p\u00ebrvoj\u00ebn e m\u00ebparshme. Vet\u00ebm pasi t\u00eb ket\u00eb par\u00eb rezultatet dhe analizat e shitjeve, media do t\u00eb jet\u00eb n\u00eb gjendje t\u00eb krijoj\u00eb produktin e ardhsh\u00ebm. Pavar\u00ebsisht k\u00ebsaj, kompanit\u00eb ende mund t\u00eb porosisin nga kjo media me qend\u00ebr n\u00eb Shkup histori me video ose seri dokumentar\u00ebsh me marka t\u00eb imazheve. N\u00eb fund t\u00eb fundit, ky \u00ebsht\u00eb avantazhi i tyre konkurrues p\u00ebr nj\u00eb periudh\u00eb t\u00eb gjat\u00eb kohore.<\/span><\/li><\/ol>\n\n
      1. N\u00eb koh\u00ebn e p\u00ebrfundimit t\u00eb k\u00ebtij artikulli, kjo media mori n\u00eb pun\u00eb nj\u00eb <\/span>producent p\u00ebrmbajtjeje<\/strong>, q\u00eb do t\u00eb punoj\u00eb me p\u00ebrmbajtjen e mark\u00ebs. Kjo \u00ebsht\u00eb vendimtare, gj\u00eb q\u00eb e kemi diskutuar shum\u00eb n\u00eb simulimet me situata marketingu t\u00eb jet\u00ebs reale dhe n\u00eb seminare, sepse nuk duam t\u00eb komprometojm\u00eb besueshm\u00ebrin\u00eb e gazetar\u00ebve n\u00eb ekip. Dhe duke par\u00eb sesi historit\u00eb e tyre kan\u00eb arritur te nj\u00eb num\u00ebr i konsideruesh\u00ebm njer\u00ebzish q\u00eb i besojn\u00eb raportimit nga mediat e pavarura, kjo \u00ebsht\u00eb e vetmja rrug\u00eb q\u00eb duhet ndjekur. N\u00eb t\u00eb ardhmen, diskutimet tona do t\u00eb vazhdojn\u00eb n\u00eb k\u00ebt\u00eb drejtim. Grupi i gazetar\u00ebve duhet t\u00eb mbetet \u201ci shenjt\u00eb\u201d dhe nuk duhet t\u00eb harrojm\u00eb kurr\u00eb se redaksia e mark\u00ebs \u00ebsht\u00eb k\u00ebtu vet\u00ebm p\u00ebr t\u00eb siguruar q\u00eb ekipi i gazetar\u00ebve t\u00eb ket\u00eb burime t\u00eb mjaftueshme p\u00ebr t\u00eb p\u00ebrmbushur detyr\u00ebn e tij ndaj publikut.<\/span><\/li><\/ol>\n\n

        Shum\u00eb media – ve\u00e7an\u00ebrisht ato q\u00eb nuk kan\u00eb ekip multimedial – ndoshta do t\u2019u duhet t\u00eb b\u00ebjn\u00eb nj\u00eb investim edhe m\u00eb t\u00eb madh dhe t\u00eb pun\u00ebsojn\u00eb ose n\u00ebnkontraktojn\u00eb nj\u00eb num\u00ebr m\u00eb t\u00eb madh punonj\u00ebsish me profile t\u00eb reja. Por, si\u00e7 e kemi shpjeguar m\u00eb sip\u00ebr, kjo nuk \u00ebsht\u00eb arsye p\u00ebr t\u00eb hequr dor\u00eb. T\u00eb kesh k\u00ebto profile n\u00eb nj\u00eb redaksi (marke) sigurisht q\u00eb do t\u00eb dalin p\u00ebr mir\u00eb dhe do t\u00eb shlyhen n\u00eb planin afatgjat\u00eb si n\u00eb aspektin e t\u00eb ardhurave ashtu edhe n\u00eb aspektin e cil\u00ebsis\u00eb s\u00eb lajmeve t\u00eb prodhuara.<\/p>\n\n

        \"Funksionimi:<\/figure>\n\n

        Funksionimi: Bashk\u00ebpunimi i ngusht\u00eb \u00ebsht\u00eb \u00e7el\u00ebsi<\/h2>\n\n

        Me \u00e7do projekt t\u00eb ri n\u00eb horizont, njer\u00ebzit e par\u00eb q\u00eb duhet t\u00eb vijn\u00eb jan\u00eb prodhuesit dhe studiuesit e p\u00ebrmbajtjes son\u00eb. Jan\u00eb pik\u00ebrisht ata q\u00eb duhet t\u00eb nxjerrin n\u00eb pah se p\u00ebr \u00e7far\u00eb ka nevoj\u00eb klienti yn\u00eb (i mundsh\u00ebm), t\u00eb b\u00ebjn\u00eb k\u00ebrkimet e nevojshme dhe t\u00eb propozojn\u00eb zgjidhjen optimale p\u00ebr klientin n\u00eb fjal\u00eb. Duhet t\u00eb kemi parasysh se <\/span>klient\u00ebt shpesh e kan\u00eb nj\u00eb ide se \u00e7far\u00eb i mungon komunikimit t\u00eb tyre, por p\u00ebrgjith\u00ebsisht nuk arrijn\u00eb t\u00eb kapin t\u00eb gjith\u00eb pamjen n\u00eb planin gjith\u00ebp\u00ebrfshir\u00ebs<\/strong>.<\/strong> N\u00eb vend q\u00eb t\u00eb p\u00ebrqendrohen n\u00eb pikat e ndjeshme t\u00eb konsumator\u00ebve t\u00eb tyre, klient\u00ebt normalisht japin pik\u00ebpamjet e tyre. Pra, duhet t\u2019i p\u00ebrmbahemi zgjidhjes q\u00eb propozojm\u00eb ne edhe n\u00ebse nuk \u00ebsht\u00eb plot\u00ebsisht e harmonizuar me iden\u00eb fillestare t\u00eb klientit. N\u00eb fund t\u00eb fundit, puna jon\u00eb \u00ebsht\u00eb t\u00eb <\/span>k\u00ebnaqim p\u00ebrdoruesin p\u00ebrfundimtar, dhe jo klientin!<\/strong><\/p>\n\n

        K\u00ebto fazat e para t\u00eb bashk\u00ebpunimit jan\u00eb zakonisht m\u00eb k\u00ebrkueset dhe konsumojn\u00eb shum\u00eb koh\u00eb. K\u00ebshtu, mund t\u00eb na duhet t\u00eb b\u00ebjm\u00eb disa takime para se t\u00eb jemi n\u00eb gjendje t\u00eb marrim t\u00eb gjitha informacionet q\u00eb na nevojiten dhe t\u00eb arrijm\u00eb n\u00eb pika t\u00eb p\u00ebrbashk\u00ebta me klientin ton\u00eb. Por \u00ebsht\u00eb me r\u00ebnd\u00ebsi q\u00eb kjo gj\u00eb t\u00eb b\u00ebhet patjet\u00ebr. Jemi pik\u00ebrisht ne ekspert\u00ebt n\u00eb fush\u00ebn e komunikimit t\u00eb p\u00ebrmbajtjes. N\u00eb fund t\u00eb fundit, n\u00ebse klienti yn\u00eb do t\u00eb kishte ekspertiz\u00eb n\u00eb k\u00ebt\u00eb fush\u00eb, ai do ta prodhonte vet\u00eb p\u00ebrmbajtjen dhe nuk do t\u00eb vinte n\u00eb redaksin\u00eb ton\u00eb t\u00eb mark\u00ebs p\u00ebr k\u00ebt\u00eb pun\u00eb.<\/p>\n\n

        Pasi t\u00eb kemi mbaruar me mbledhjet informuese dhe me pyetje-p\u00ebrgjigje, duhet t\u00eb mbledhim ekipin q\u00eb do t\u00eb punoj\u00eb me projektin. Duhet t\u00eb kemi parasysh se \u00e7el\u00ebsi p\u00ebr prodhimin e p\u00ebrmbajtjes me cil\u00ebsi t\u00eb lart\u00eb n\u00eb nj\u00eb redaksi marke \u00ebsht\u00eb <\/span>qasje me shum\u00eb disiplina<\/strong>.\u00a0<\/span><\/p>\n\n

        Arsyeja q\u00eb kemi gjitha ata punonj\u00ebs me profile t\u00eb ndryshme nuk \u00ebsht\u00eb vet\u00ebm t\u00eb shoq\u00ebrojm\u00eb projektin n\u00eb t\u00eb gjitha fazat e nevojshme brenda n\u00eb redaksi, por p\u00ebrkundrazi q\u00eb t\u00eb p\u00ebrfshijm\u00eb t\u00eb gjitha profilet n\u00eb secilin hap t\u00eb procesit.<\/p><\/blockquote><\/figure>\n\n

        Prandaj, \u00ebsht\u00eb me r\u00ebnd\u00ebsi t\u00eb madhe q\u00eb pjes\u00ebtar\u00ebt e ekipi q\u00eb \u00ebsht\u00eb ngritur p\u00ebr nj\u00eb projekt t\u00eb bashk\u00ebpunojn\u00eb ngusht\u00eb me nj\u00ebri-tjetrin. P\u00ebr shembull, kur producenti i p\u00ebrmbajtjes shkruan nj\u00eb p\u00ebrmbledhje, ai\/ajo duhet t\u00eb diskutojn\u00eb \u00e7do animacion me teknikun e videos dhe grafistin. Ka dy arsye p\u00ebr k\u00ebt\u00eb. S\u00eb pari, producenti mund t\u00eb mos e dij\u00eb se sa e v\u00ebshtir\u00eb mund t\u00eb jet\u00eb dhe sa koh\u00eb do t\u00eb nevojitet p\u00ebr t\u00eb b\u00ebr\u00eb animacionin q\u00eb parashikohet p\u00ebr skenarin. Dhe, s\u00eb dyti, producenti dhe grafisti mund t\u00eb gjejn\u00eb nj\u00eb zgjidhje m\u00eb t\u00eb mir\u00eb s\u00eb bashku sesa mund t\u00eb krijonte producenti i p\u00ebrmbajtjes i vet\u00ebm pa rrahur mendime me an\u00ebtar\u00ebt e tjer\u00eb t\u00eb grupit. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, bashk\u00ebpunimi i ngusht\u00eb do t\u00eb garantoj\u00eb q\u00eb projektet tona t\u00eb jen\u00eb realizuar mir\u00eb si n\u00eb aspektin e kostos dhe t\u00eb koh\u00ebs ashtu edhe p\u00ebr sa i p\u00ebrket cil\u00ebsis\u00eb s\u00eb produktit p\u00ebrfundimtar.<\/p>\n\n

        Por si mund t\u00eb sigurojm\u00eb projektin e par\u00eb p\u00ebr redaksin\u00eb e mark\u00ebs?<\/p>\n\n

        \"Menaxhimi<\/figure>\n\n

        Menaxhimi i nj\u00eb redaksie marke: Hapa t\u00eb vegj\u00ebl drejt nj\u00eb q\u00ebllimi t\u00eb madh<\/h2>\n\n

        Kur t\u00eb nisim rrug\u00ebtimin me redaksin\u00eb e mark\u00ebs, duhet t\u00eb fillojm\u00eb hapa t\u00eb vegj\u00ebl, por me synime t\u00eb m\u00ebdha. Me fjal\u00eb t\u00eb tjera, <\/span>t\u00eb mendojm\u00eb n\u00eb m\u00ebnyr\u00eb strategjike<\/strong>. Mund t\u00eb fillojm\u00eb duke shoq\u00ebruar nj\u00eb artikull lajmi nga vendi n\u00eb platformat dixhitale t\u00eb vet\u00eb medias me nj\u00eb video q\u00eb flet p\u00ebr lajmin dhe t\u00eb vazhdojm\u00eb n\u00eb k\u00ebt\u00eb drejtim. Gradualisht, do t\u00eb arrijm\u00eb n\u00eb nj\u00eb pik\u00eb ku do t\u00eb jemi n\u00eb gjendje t\u2019i japim nj\u00eb projekt t\u00eb mir\u00eb klientit apo, akoma edhe m\u00eb mir\u00eb, vet\u00eb klienti mund t\u00eb na kontaktoj\u00eb n\u00ebse has n\u00eb p\u00ebrmbajtjen ton\u00eb. Mund t\u2019i propozojm\u00eb q\u00eb t\u2019i krijojm\u00eb platform\u00ebn e p\u00ebrmbajtjes q\u00eb d\u00ebshiron. Si alternativ\u00eb, mund t\u2019i b\u00ebjm\u00eb edhe nj\u00eb fushat\u00eb komunikimi t\u00eb vazhduesh\u00ebm t\u00eb p\u00ebrmbajtjes me informacione t\u00eb botuara \u00e7do jav\u00eb n\u00eb kanalet e mediave sociale t\u00eb vet\u00eb klientit.<\/span><\/p>\n\n

        Pavar\u00ebsisht rrug\u00ebs q\u00eb vendosim t\u00eb ndjekim me redaksin\u00eb e mark\u00ebs, duhet t\u00eb mbajm\u00eb mend se e gjith\u00eb ideja e krijimit \u00ebsht\u00eb <\/span>t\u00eb sigurojm\u00eb nj\u00eb burim t\u00eb q\u00ebndruesh\u00ebm t\u00eb ardhurash p\u00ebr median ton\u00eb dhe t\u00eb rrisim vler\u00ebn e shtuar t\u00eb lajmeve q\u00eb prodhojm\u00eb<\/strong>.<\/strong> Duhet t\u00eb jemi t\u00eb hapur p\u00ebr t\u00eb pasur nj\u00eb redaksi marke dhe, ajo q\u00eb \u00ebsht\u00eb edhe m\u00eb e r\u00ebnd\u00ebsishmja, ta vler\u00ebsojm\u00eb k\u00ebt\u00eb redaksi po aq sa vler\u00ebsojm\u00eb dhe duam edhe gazetar\u00ebt tan\u00eb. Sepse, k\u00ebta t\u00eb fundit jan\u00eb klient\u00ebt e par\u00eb dhe m\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm t\u00eb redaksis\u00eb s\u00eb mark\u00ebs. Prandaj, t\u00eb sigurohemi q\u00eb t\u00eb b\u00ebjm\u00eb m\u00eb t\u00eb mir\u00ebn kur prodhojm\u00eb p\u00ebr klient\u00ebt infografik\u00eb, histori me video dhe p\u00ebrmbajtje t\u00eb mark\u00ebs s\u00eb pun\u00ebdh\u00ebn\u00ebsit.<\/span><\/p>\n\n

        Mediat kan\u00eb ende fuqi t\u00eb madhe n\u00eb shoq\u00ebrin\u00eb e sotme. P\u00ebrve\u00e7se kan\u00eb nj\u00eb shtrirje tejet t\u00eb gjer\u00eb, mediat kan\u00eb edhe <\/span>nj\u00eb potencial t\u00eb pakufizuar p\u00ebr t\u00eb ndikuar te t\u00eb tjer\u00ebt<\/strong>.<\/strong> Pra, sa her\u00eb q\u00eb nj\u00eb reklamues apo nj\u00eb vendimmarr\u00ebs kryesor nga platforma publike evidenton nj\u00eb media q\u00eb jo vet\u00ebm prodhon lajme cil\u00ebsore, por ka edhe nj\u00eb fushat\u00eb t\u00eb q\u00ebndrueshme komunikimi me p\u00ebrmbajtje t\u00ebrheq\u00ebse, ata do t\u00eb duan t\u00eb nj\u00ebjt\u00ebn gj\u00eb p\u00ebr klientin, kompanin\u00eb apo mark\u00ebn e tyre.<\/span><\/p>\n\n

        \u00cbsht\u00eb p\u00ebrgjegj\u00ebsia kryesore e medias t\u00eb edukoj\u00eb njer\u00ebzit.<\/p>\n\n

        Dhe tani \u00ebsht\u00eb koha p\u00ebr t\u00eb edukuar reklamuesit dhe p\u00ebr t\u2019i b\u00ebr\u00eb t\u00eb ditur atyre se ka ikur ajo koh\u00eb kur humbnin para n\u00eb reklama t\u00eb shtrenjta pa asnj\u00eb p\u00ebrmbajtje. Ka ardhur koha q\u00eb t\u00eb gjith\u00eb, p\u00ebrfshir\u00eb k\u00ebtu edhe markat e m\u00ebdha, t\u00eb fillojn\u00eb t\u00eb prodhojn\u00eb p\u00ebrmbajtje origjinale.<\/p><\/blockquote><\/figure>\n\n

        Mund t\u00eb mendojm\u00eb se ndonj\u00ebher\u00eb nuk jemi n\u00eb gjendje t\u00eb arrijm\u00eb n\u00eb pika t\u00eb p\u00ebrbashk\u00ebta me nj\u00eb klient t\u00eb mundsh\u00ebm, por nuk ka absolutisht asgj\u00eb t\u00eb keqe me nj\u00eb situat\u00eb t\u00eb till\u00eb. Ajo q\u00eb ka r\u00ebnd\u00ebsi \u00ebsht\u00eb t\u00eb mbajm\u00eb q\u00ebndrimin e duhur dhe t\u00eb q\u00ebndrojm\u00eb n\u00eb nj\u00eb pozicion q\u00eb \u00ebsht\u00eb n\u00eb p\u00ebrputhje me ekspertiz\u00ebn dhe vlerat thelb\u00ebsore t\u00eb medias. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

        Mediat e vogla priren t\u00eb luftojn\u00eb p\u00ebr t\u00eb siguruar mb\u00ebshtetje financiare p\u00ebr politik\u00ebn e tyre t\u00eb lajmeve, gj\u00eb q\u00eb shpesh i detyron t\u00eb k\u00ebrkojn\u00eb financime nga jasht\u00eb. Por ka nj\u00eb alternativ\u00eb m\u00eb t\u00eb q\u00ebndrueshme dhe m\u00eb t\u00eb mir\u00eb. Si\u00e7 kemi theksuar n\u00eb artikullin e kaluar, mediat mund t\u2019i dalin zot vetes s\u00eb tyre p\u00ebr sa […]<\/p>\n","protected":false},"author":34,"featured_media":8619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,97,99],"tags":[602,603,601,600,604],"class_list":["post-8668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manaxhimi-dhe-organizmi-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-eksperte-marketingu","tag-prodhuesit-producentit-te-permbajtjes","tag-producente-vizuale","tag-redaksia-e-markes","tag-vidi-vaka-sq","ciTrackContent"],"acf":[],"yoast_head":"\nRedaksia e mark\u00ebs: Organizimi dhe funksionimi i saj - Journalift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalift.org\/sq\/redaksia-e-markes-organizimi-dhe-funksionimi-i-saj\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redaksia e mark\u00ebs: Organizimi dhe funksionimi i saj - Journalift\" \/>\n<meta property=\"og:description\" content=\"Mediat e vogla priren t\u00eb luftojn\u00eb p\u00ebr t\u00eb siguruar mb\u00ebshtetje financiare p\u00ebr politik\u00ebn e tyre t\u00eb lajmeve, gj\u00eb q\u00eb shpesh i detyron t\u00eb k\u00ebrkojn\u00eb financime nga jasht\u00eb. Por ka nj\u00eb alternativ\u00eb m\u00eb t\u00eb q\u00ebndrueshme dhe m\u00eb t\u00eb mir\u00eb. 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